COURSE OUTLINE

Course Colour Theory and Design (2016-2017)

Code / Version DSGN71130 (101)

Total Hours 42

Credits 3

PreRequisite(s)
CoRequisite(s)

Course Description
This course will focus on understanding colour as a tool in design. Through a series of alternating exercises in research and application,
students will develop familiarity with colour theories and the deployment of these as compositional devices and vehicles of expression and
meaning.

PLAR Eligible: Yes

Course Outcomes
Successful completion of this course will enable the student to:
1. Apply consistently colour principles, systems and theories to projects and colour theory workbook.
2. Explain the effect of colours as vehicles of meaning in design and their effect on human behaviour.
3. Explain the use of additive and subtractive colour within the context of lighting sources.
4. Use colour mixing hues, values and intensities in relation to colour theory.
5. Apply active strategies using colour as a compositional element and a vehicle for expression.
6. Explain the location and placement of colour aesthetics in forecasting, contemporary and historical context through research and
application.
7. Interpret rules and formulae about colour perceptions and their relationship to design.
8. Use colour in all aspects of visual communication and presentation.
9. Interpret written design briefs and verbal instructions to create and refine assignments and projects.

Essential Employability Skills addressed in this course Taught Reinforced Assessed

n
Communication Communicate clearly, concisely and correctly in the X X X
written, spoken, and visual form that fulfills the purpose
and meets the needs of the audience
n
Respond to written, spoken, or visual messages in a X X X
manner that ensures effective communication
n
Numeracy Execute mathematical operations accurately X
n
Critical Thinking and Problem Solving Apply a systematic approach to solve problems X X
n
Use a variety of thinking skills to anticipate and solve X
problems
n
Information Management Locate, select, organize, and document information using
appropriate technology and information systems
n
Analyze, evaluate, and apply relevant information from a
variety of sources
n
Interpersonal Show respect for the diverse opinions, values, belief X
systems, and contributions of others
n
Interact with others in groups or teams in ways that X
contribute to effective working relationships and the
achievement of goals

2016-09-17 RETAIN THIS DOCUMENT FOR FUTURE EDUCATIONAL/EMPLOYMENT USE 14:18

 COURSE OUTLINE
Course Colour Theory and Design (2016-2017)
Code / Version DSGN71130 (101)

Essential Employability Skills addressed in this course Taught Reinforced Assessed

n
Personal Manage the use of time and other resources to complete X X
projects
n
Take responsibility for one's own actions, decisions, and X
consequences

Unit Outcomes
Successful completion of the following units will enable the student to:
1.0 Colour Perception
1.1 Describe the process of colour perception, including variations among people and colour blindness.
1.2 Apply the principles of colour perception to designing colour interactions.
1.3 Demonstrate the effects of light on colour.
1.4 Explain melting borders, vibrating borders and transparency.
1.5 Illustrate a colour optical mixture.
1.6 Describe the use of colour to generate optical illusion and optical afterimage.
1.7 Generate three colours from two colours.
2.0 Properties of Colours
2.1 Review definitional colour systems
2.2 Describe the colour spectrum and its components, including primary, secondary and tertiary hues.
2.3 Reproduce colours by mixing pigments.
2.4 Define hue, value, luminosity, temperature in a given colour.
2.5 Analyse a composition for hues, values and intensities.
2.6 Arrange colours by harmonic classes.
2.7 Create colour palettes using harmonic principles.
2.8 Reproduce the colour interactions of Johannes Itten and Josef Albers.
2.9 Practice colour theory principles in application through colour theory workbook.
3.0 Colour Technology
3.1 Outline the historical sources and uses of colour.
3.2 Differentiate between additive and subtractive methods of colour production.
3.3 Interpret the colour generation in analogue and digital media.
3.4 Demonstrate the use of various colour systems for print and screen media.
3.5 Analyse and apply colour forecasting trends.
4.0 Colour Psychology
4.1 Explain the influence of colour on human behaviour.
4.2 Discuss the use of colour in human health and wellness, memory and pleasure.
4.3 Describe colour use, meaning, symbolism, and influence in cultures.
4.4 Compare the positive and negative associations of individual hues.
5.0 Project Management
5.1 Collaborate in groups to decipher the assignment or projects requirements (goal, objectives, specifications, evaluation
methods).
5.2 Interpret written design briefs and verbal instructions to create and refine assignments and projects.

2016-09-17 RETAIN THIS DOCUMENT FOR FUTURE EDUCATIONAL/EMPLOYMENT USE 14:18

 COURSE OUTLINE
Course Colour Theory and Design (2016-2017)
Code / Version DSGN71130 (101)

Required Student Resources

AdamsMorioka. Color Design Workbook: A Real-WOld Guide to Using Color in Graphic Design. Rockport Publishers (March 1 2008).

Bachelor of Design student kit and colour theory workbook (incl in kit).
Mac laptop and software

Optional Student Resources

Sherin, Aaris. Design Elements: Color Fundamentals. Rockport Publishers (Jan. 1 2012).
Krause Jim. Color for Designers: Ninety-five things you need to know when choosing and using colors for layouts and illustrations. New
Riders; 1 edition (Sept. 30 2014).
Digital version is available.

Evaluation

The minimum passing grade for this course is 60 (C).

In order to successfully complete this course, the student is required to meet the following evaluation criteria:

Tests (3 x 5%) 15.00

Project 1 10.00

Project 2 10.00

Project 3 20.00

Colour Theory Workbook 35.00

Professionalism 10.00

100.00 %

Other

Conestoga College is committed to providing academic accommodations for students with documented disabilities. Please contact the
Accessibility Services Office.

Prepared By Ryanne Spies

School Media and Design

Date 2016-07-12 Conestoga ITAL

2016-09-17 RETAIN THIS DOCUMENT FOR FUTURE EDUCATIONAL/EMPLOYMENT USE 14:18