Bba

Code No.
5661
FACULTY OF MANAGEMENT
BBA III Year Examination, March / April 2014
Subject: Management Accounting
Course No. 3.2
Time: 3 Hours Max. Marks: 70
Note: Answer all questions.
PART A (10 x 2 = 20 Marks)

[Short Answer Type]
1 Write short notes on the following at one place only.
a) Elements of cost
b) Direct and Indirect costs
c) Methods of costing
d) Leverage ratios
e) Break even point
f) Standard costs
g) Flexible budget
h) P/V Ratio
i) Angle of Incidence
j) Margin of safety
PART B (5 x 10 = 50 Marks)
[Essay Answer Type]
2 (a) Explain the significance and advantages of Cost Accounting.
OR
(b) Explain the various costs used in decision making and explain their
characteristics.
3 (a) Explain the importance, tools and techniques of Management Accounting.
OR
(b) Describe the relationship between Financial Accounting and Cost Accounting.
4 (a) Explain the advantages and limitations of Ratio Analysis.
OR
(b) The following are the ratios relating to ABC Ltd.
Stock velocity 8 months
Debtors velocity 3 months
Creditors velocity 2 m
Gross profit ratio 25%
Gross Profit for the current year ended 31st March amounts to Rs. 4,00,000.
Closing stock of the year is Rs. 10,000 more than the opening stock. Bills
receivable amounts to Rs. 25,000 and Bills payable is Rs. 10,000. Find out: (i)
Sales (ii) Sundry debtors (iii) Closing stock (iv) Sundry creditors.
5 (a) Differentiate between Absorption Costing and Marginal Costing.
OR
(b) You are required to calculate (i) margin of safety (ii) sales (iii) variable cost from
the following figures.
Fixed cost Rs. 12,000
Profit Rs. 1,000
Break even sales Rs. 60,000
6 (a) Explain the meaning and need of budget. What are the objectives of budgetary
control?
OR
(b) The standard material required to manufacture one unit of product A is 5 kgs
and the standard price per kg. of material is Rs. 3.00. The cost accountants
records, however, reveal that 16,000 kgs of material costing Rs. 52,000 were
used for producing 3,000 units of product A. Calculate the variances.
****
Code No. 5701 / CDE
B.B.A. I-Year (CDE) Examination, April / May 2014
Subject : Principles of Management

Course No. 1.4
Time : 3 Hours Max. Marks: 70

1 Answer the following.
(a) Scientific management
(b) Informal organization
(c) Span of control
(d) Decision making
(e) Theory Y
(f) Traits approach
(g) Grapevine
(h) Encoding
(i) Staff conflict
(j) Line and staff functions
Answer all the questions using the internal choice.
2 (a) Define Management. Explain the functions of a manager.

OR
(b) "Management is a combination of art, science and profession". Discuss.
3 (a) What are the key elements of the planning process?

OR
(b) What are the characteristics of strategic planning and operational planning?
4 (a) Indicate how authority is different from power.

OR
(b) State the difference between Formal and Informal organization.
5 (a) What is staffing? Explain the staffing function in detail.

OR
(b) Define leadership. How is leading different from management? Explain two
leadership styles.
6 (a) What are the elements of the communication process?

OR
(b) Explain the types, process and tools of control.
*****
Code No. 5711 / CDE
B.B.A. III-Year (CDE) Examination, April / May 2014
Subject : Business and Corporate Law

Course No. 3.3
(a) Free consent
(b) Pledge
(c) Condition Vs. Warranty
(d) Kinds of partners
(e) Special crossing
(f) Holder Vs. Holder in due course
(g) Classification of companies
(h) Memorandum of articles
(i) Pollutants
(j) Anti-competitive agreement
2 (a) What is a contract? What are the essential elements of a contract?

OR
(b) What is 'bailment'? What are the rights and duties of a bailee?
3 (a) Discuss briefly the rights of an unpaid seller.

OR
(b) Write about Partnership Deed, its characteristics and its format.
4 (a) What is negotiable instruments? What are its different types? Explain their special
characteristics.
OR
(b) What is meant by dishonor by non-acceptance or dishonor by non-payment of a
negotiable instrument?
5 (a) How is a company formed under the Companies Act, 1956? List the various
documents to be filed with the Registrar.
OR
(b) What is a Statutory Meeting? What is statutory report and what are its contents?
6 (a) Write in detail about the consumer redressal agencies set up under Consumer
Protection Act, 1986.
OR
(b) Discuss about the legal framework available for the protection and enforcement of
intellectual property in India.
*****
Code No. 5705 / CDE
B.B.A. II-Year (CDE) Examination, April / May 2014
Subject : Human Resource Management

Course No. 2.4

(a) Globalization
(b) Policy Vs. Practice
(c) Line Vs. Staff
(d) Job restructuring
(e) Concept of 'productivity'
(f) Orientation tour
(g) Occupational safety
(h) Concept of 'industrial relations'
(i) Overt and covert factors of organizational climate
(j) Levels of culture
2 (a) Define Human Resource Management (HRM). What is the role of HRM in the
context of globalization.
OR
(b) Write a detailed note on 'strategic approach to HRM'.
3 (a) What is Human Resource Planning (HRP)? Explain in detail the HRP process.
OR
(b) What is Job Analysis? What methods are used for collection of information required
for conducting job analysis exercise?
4 (a) What is Training? What is Development? How are training needs assessed
generally?
OR
(b) What is a 'career'? What is career planning? What is the significance of career
planning for employees and also the organization?
5 (a) What is an 'industrial dispute'? What is the machinery available under Industrial
Dispute Act for the settlement of disputes in India?
OR
(b) What are 'standing orders'? How they are generally certified? What are its
contents?
6 (a) What is Performance Appraisal? Examine its significance in the context of
rewarding human resources.
OR
(b) What is Quality of Life (QWL)? Assess the impact of QWL on organizational
climate and its performance.
*****
Code No. 5651
BBA (Regular) I Year Examination, March / April 2014
Subject: Principles of Management
Course No. 1.4

[Short Answer Type]
1 Answer these questions at one place only.
a) Division of labour
b) Elements of management
c) Types of planning
d) Rational decision making
e) Decentralization
f) Delegation
g) nAch
h) Theory X
i) Verbal communication
j) Control system
[Essay Answer Type]
2 (a) Explain functions of modern manager.

OR
(b) Explain the contribution of Hawthorn experiments to the field of
management.
3 (a) What are the factors influencing business planning?
OR
(b) What are the stages involved in rational decision making.
4 (a) Explain concepts of authority, responsibility and delegation.
OR
(b) Write the mechanism for conflict resolution.
5 (a) Explain principles of staffing.
OR
(b) Explain application of theory Z in Indian Context.
6 (a) Explain the process of communication.
OR
(b) Explain human reaction to the control system.
****
Code No. 5662
Subject: Business and Corporate Law
Paper 3.3

[Short Answer Type]
1 Answer the following in not more than 75 words.
a) Consideration
b) Bailment
c) Conditions Vs. Warranties
d) Types of partnership
e) Types of crossing
f) Holder in due course
g) Characteristics of a company
h) Prospectus
i) Environmental pollution
j) Consumer awareness
[Essay Answer Type]
2 (a) What is a contract? What are the essential elements of a contract?

OR
(b) Explain and illustrate the distinction between a Contract of Indemnity and a
Contract of Guarantee?
3 (a) Who is an unpaid seller? What are his rights?

OR
(b) Write about Partnership Deed, its characteristics, and its format?
4 (a) What is a negotiable instrument? What are its different types? Explain their special
characteristics.
OR
(b) Explain the terms presentation, dishonor and discharge in the context of
Negotiable Instruments.
5 (a) What is a Memorandum of Association? What are its content? When and how may it
be altered?
OR
(b) What are the different kinds of meetings of the shareholders of a company? When
and how are these meetings held?
6 (a) Define the following terms as used in the Consumer Protect Act, 1986; Complaint,
complainant, consumer, manufacturer, and restrictive trade practice.
OR
(b) Briefly discuss about the Right to Information Act, 2005.
****
Code No. 5702 / CDE
Subject : Business Mathematics and Statistics

Course No. 1.5
(a) Markup price (b) Business Decision making
(c) Brokerage (d) Arithmetic progression
(e) Weighted average (f) One way tabulation
(g) Quartile deviation (h) Regression coefficient
(i) Wholesale Price Index (j) Conditional probability
2 (a) If on an average 1 vessel in every 10 is wrecked, find the probability that out of 5
vessels expected to arrive, 4 at least will arrive safely.
OR
(b) A profit of 10% is made on the S.P. of an article. What is the percentage profit on the
C.P.?
3 (a) A firm sells a certain product that it makes at Rs. 9 per unit. The cost making X units
C = 0.1 x1/2 + 3x + 8. Find the maximum profit for the firm and also the number of
units to be sold for securing maximum profit.
OR
(b) Determine mean deviation from median and standard deviation from the following
distribution.
x 10 11 12 13 14
y 3 12 11 12 3
4 (a) What are the problems involved in generating primary data through various tools?
OR
(b) Find the mean and median from the following distribution.
Age (year) 20 19 18 17 16 15 14 13
No. of students 124 8 11 10 7 4 2 1
5 (a) Obtain rank correlation between X and Y.
X 24 29 23 38 46 52 41 36 68 56
Y 110 126 145 131 163 158 131 129 154 140
OR
(b) Obtain two regression equations.
X 5 8 7 6 4
Y 3 4 5 2 1
6 (a) A sample of 10 from a class of 100 consisting of 60 females and 40 males is
chosen. What is the probability of getting 5 females and 5 males?
OR
(b) Explain splicing of index numbers and its importance.
*****
Code No. 5712 / CDE
Subject : Information Technology

Course No. 3.4

(a) Define systems software
(b) GUI Operating system
(c) Artificial Intelligence
(d) Knowledge Base
(e) DBMS
(f) WAN
(g) Search Engine
(h) WWW
(i) Intranet, Extranet
(j) WiFi
2 (a) Discuss the different types of memory devices and their hierarchy.
OR
(b) Explain OSI model.
3 (a) Discuss the applications of Expert Systems.

OR
(b) Explain the characteristics of EIS.
4 (a) Discuss various issues related to compression and decompression.

OR
(b) Discuss the role of multimedia in business.
5 (a) Explain various services provided under Internet.

OR
(b) Explain different methods available to control security threats in Internet.
6 (a) Discuss the role of group ware technology in offices.

OR
(b) Explain the various objects in MS-ACCESS.
*****
Code No. 5706 / CDE
Subject : Management Science
Course No. 2.5
(a) Job shop (b) Plant layout
(c) Scope of OM (d) ABC analysis
(e) Ordering cost (f) Two definition of OR
(g) EMV (h) Degeneracy in TP
(i) Decision making under uncertainty (j) Unbalanced AP
2 (a) Discuss in detail the evolution of operations management from production
management.
OR
(b) Explain the various manufacturing systems / process technologies.
3 (a) Explain factors influencing the plant location with suitable examples.
OR
(b) What is PPC? What are its functions?
4 (a) At present a company is purchasing an item 'A'. The consumption is 10000 units per
year. The cost of the item is Rs.5 per unit and ordering cost is estimated to be Rs. 100
per order. The cost of carrying inventory is 20%. Determine (i) EOQ (ii) Optimum
number of orders and (iii) Optimal time between two consecutive orders
OR
(b) Explain how store layout contributes to the efficiency of an organization.
5 (a) Model building is the essence of the operations research approach. Discuss.
OR
(b) In a toy manufacturing company, suppose the product acceptance probabilities are not
known but the following data is known:
Product Acceptance Anticipated first year profit ('000 Rs.)
Full Partial Minimal
Good 8 70 50
Fair 50 45 40
Poor -25 -10 0
Determine the optimal decision under each of the following decision criteria and show how you
arrived at it. (i) Maximax (ii) Maximin (iii) Equal likelihood and (iv) Regret
6 (a) Solve the following transportation problem, given the cost matrix.
W1 W2 W3 Supply
F1 5 1 7 10
F2 6 4 6 80
F3 3 2 5 15
Demand 75 20 50
OR
(b) Solve the following assignment problem, given the cost matrix.
J1 J2 J3 J4
P1 5 3 2 8
P2 7 9 2 6
P3 6 4 5 7
P4 5 7 7 8
*****
Code No. 5703 / CDE
Subject : Business Economics

Course No. 1.6

(a) Prescriptive economics
(b) Constrained optimization
(c) Cross elasticity of demand
(d) Delphi method
(e) Long run costs
(f) Experience curve
(g) Marginal revenue
(h) Kinked demand curve
(i) National Income at fact cost
(j) Recession
2 (a) Discuss the role of business economics is taking optimal managerial decisions.
OR
(b) Distinguish opportunity cost principle from equi-marginal principle.
3 (a) Explain the law of demand and its exceptions.

OR
(b) Explain price elasticity of demand and income elasticity of demand in taking
managerial decisions.
4 (a) Explain the law of diminishing returns and the assumptions underlying the law.
OR
(b) Write briefly different economies of scale.
5 (a) What are the strategies a firm under oligopoly market can consider to follow in
response to their rivals?
OR
(b) Write briefly different pricing practices followed in Indian retail outlets.
6 (a) Write different concepts of National Income and their relevance to managerial
decisions.
OR
(b) What is inflation? What measures would you suggest to control inflation?
*****
Code No. 5703 / CDE
Subject : Business Economics

Course No. 1.6

(a) Prescriptive economics
(b) Constrained optimization
(c) Cross elasticity of demand
(d) Delphi method
(e) Long run costs
(f) Experience curve
(g) Marginal revenue
(h) Kinked demand curve
(i) National Income at fact cost
(j) Recession
2 (a) Discuss the role of business economics is taking optimal managerial decisions.
OR
(b) Distinguish opportunity cost principle from equi-marginal principle.
3 (a) Explain the law of demand and its exceptions.

OR
(b) Explain price elasticity of demand and income elasticity of demand in taking
managerial decisions.
4 (a) Explain the law of diminishing returns and the assumptions underlying the law.
OR
(b) Write briefly different economies of scale.
5 (a) What are the strategies a firm under oligopoly market can consider to follow in
response to their rivals?
OR
(b) Write briefly different pricing practices followed in Indian retail outlets.
6 (a) Write different concepts of National Income and their relevance to managerial
decisions.
OR
(b) What is inflation? What measures would you suggest to control inflation?
*****
Code No. 5713 / CDE
Subject : Business Communication

Course No. 3.2

(a) Personal barrier
(b) Attitude
(c) Verbal symbols
(d) Feedback in communication
(e) Important delivery
(f) Visual aids
(g) Jargon
(h) Glossary
(i) Addendum
(j) Counseling
2 (a) Define communication. Explain the process with various elements.

OR
(b) Briefly explain the advantages and limitations of oral communication.
3 (a) Differentiate between verbal and non verbal communication with suitable examples.
OR
(b) Explain the tactics of negotiation in the business context.
4 (a) Outline the techniques that can make a presentation effective.

OR
(b) What are the different types of visual aids that are used in presentations?
5 (a) Discuss in detail the steps involved in creating a report.

OR
(b) Write a complaint letter to ABC Ltd regarding damage to 5 out the 30 refrigerators
supplied by them.
6 (a) List factors to be considered while preparing a resume using an example.

OR
(b) Explain the need to conduct a preliminary interview. What are the different kinds of
interviewing styles? Discuss their merits and demerits.
*****
Code No. 5713 / CDE
Subject : Business Communication

Course No. 3.2

(a) Personal barrier
(b) Attitude
(c) Verbal symbols
(d) Feedback in communication
(e) Important delivery
(f) Visual aids
(g) Jargon
(h) Glossary
(i) Addendum
(j) Counseling
2 (a) Define communication. Explain the process with various elements.

OR
(b) Briefly explain the advantages and limitations of oral communication.
3 (a) Differentiate between verbal and non verbal communication with suitable examples.
OR
(b) Explain the tactics of negotiation in the business context.
4 (a) Outline the techniques that can make a presentation effective.

OR
(b) What are the different types of visual aids that are used in presentations?
5 (a) Discuss in detail the steps involved in creating a report.

OR
(b) Write a complaint letter to ABC Ltd regarding damage to 5 out the 30 refrigerators
supplied by them.
6 (a) List factors to be considered while preparing a resume using an example.

OR
(b) Explain the need to conduct a preliminary interview. What are the different kinds of
interviewing styles? Discuss their merits and demerits.
*****
Code No. 5707 / CDE
Subject : Basic Marketing

Course No. 2.6


(a) Global marketing
(b) Marginal cost pricing
(c) Functions of marketing
(d) Augmented product
(e) Co brand
(f) Sales force management
(g) Test market
(h) Zero channel
(i) End use method
(j) Bill board
2 (a) Define marketing and explain the importance of marketing.

OR
(b) Distinguish selling concept from marketing concept in detail.
3 (a) What is market segmentation? What are the requirements for effective segmentation?
OR
(b) What is Product Life Cycle (PLC)? Explain the various stages of PLC.
4 (a) Write a note on Product, Product Mix, Product Line.

OR
(b) Explain the stages of new product development.
5 (a) What are the factors affecting pricing? Explain in detail.

OR
(b) Explain the factors influencing channel design decisions.
6 (a) What are the major challenges in direct marketing?

OR
(b) Write a note on need integrated marketing communication.
*****
Code No. 5704 / CDE
Subject : Financial Accounting

Course No. 1.7
(a) Accounting (b) Personal account
(c) Bank reconciliation statement (d) Bills receivables book
(e) Ledger (f) Trading account
(g) Private limited company (h) Debentures
(i) Defecation (j) FIFO
2 (a) Explain the accounting cycle.

OR
(b) Describe the concepts and convention of accounting.
3 (a) Describe the subsidiary books of Journal.
OR
(b) Journalise the following:
(i) Commenced business with cash Rs.60,000/-
(ii) Rent paid in advance Rs.5000/-
(iii) Purchased goods for cash Rs.30,000/-
(iv) Purchased goods for credit from Ram Rs.10,000/-
(v) Paid Salary Rs.1,000.
4 (a) Explain the differences between Capital and Revenue expenditure.
OR
(b) The Trial Balance of Chatterji on 31st December, 1978 received the following balances:
Debit Balances Rs Credit Balances Rs
Plant & Machinery 80,000 Capital Account 1,00,000
Purchases 68,000 Sales 1,27,000
Sales Returns 1000 Purchases
1,000 Returns 1,275
Opening Stock 30,000 Discounts Received 800
Discount Allowed 350 Sundry Creditors 25,000
Bank Charges 75
Sundry Debtors 45,000
Salaries 6,800
Wages 10,000
Freight : In 750
Out 1,200
Rent, Rates, Taxes 2,000
Advertisements 2,000
Cash in Bank 6,900 _______
2,54,075 2,54,075
The stock on 31st December, 1978 was valued at Rs.35,000. Prepare Trading and Profit &
Loss Account for the year ended 31st December, 1978 and Balance Sheet as on that date.
5 (a) Explain the definition and characteristics of Joint Stock Companies.
OR
(b) Describe the provisions of Companies Act with respect to preparation of Final Accounts.
6 (a) Jain Bros. acquired a machine on 1st July 2007 at a cost of Rs.14,000 and spent
Rs.1,000 on its installation. the firm writes off depreciation at 10% of the original cost
every year. The books are closed on 31st December every year, show the Machinery
Account and Depreciation Account for three years.
OR
(b) Explain the differences between LIFO and FIFO methods of inventory valuation.
*****
Code No. 5714 / CDE
Subject : Financial Services

Course No. 3.6.1 (Elective - I: Finance)

(a) Money market
(b) Secondary market
(c) Book building
(d) Underwriters
(e) Stock Index
(f) Repo and Reverse Repo
(g) Operating lease
(h) Hire purchase
(i) NAV
(j) CRISIL
2 (a) Give an overview of the financial system.

OR
(b) Explain capital market and its constituents.
3 (a) Explain the process of new issue management.

OR
(b) Describe the concept and functions of stock market.
4 (a) Explain Universal Banking.

OR
(b) Describe the problems of commercial banks in India.
5 (a) Describe the types of lease.

OR
(b) Explain the concept and process of factoring.
6 (a) Explain the advantages of mutual funds.

OR
(b) Explain the concept and importance of credit rating.
*****
Code No. 5715 / CDE
Subject : Sales and Advertising Management

Course No. 3.6.2 (M): (Elective - I: Marketing)

(a) Value-added re-sellers
(b) Brand
(c) The Expenses Quota Plan
(d) Fringe benefits
(e) Customer-organization
(f) Line sales organization
(g) Quick Vs. Lagging
(h) AIDA
(i) Idea advertising
(j) Labeling
2 (a) Explain the listing of channel members.

OR
(b) Explain brand recognition and brand recall in detail.
3 .(a) Explain the importance of sales force selection.

OR
(b) Describe the concept of sales compensation plan.
4 (a) Explain the different kinds of sales organization.

OR
(b) What is line and staff sales department organization?
5 (a) Describe the integrated marketing communication.

OR
(b) What are the different advertising theories? Explain in detail.
6 (a) Explain the importance of branding.

OR
(b) Describe the measurement methods of advertising effectiveness.
*****
Code No. 5716 / CDE
Subject : Leadership
Course No. 3.6.3: (Elective I: HR)

(a) Importance of leadership (b) Manager Vs. Leader
(c) Traits of a leader (d) Leadership as a process
(e) Leadership continuum (f) Ethical leadership
(g) Situational leadership (h) Leader member relations
(i) Leadership succession (j) Empowerment
2 (a) Define 'leadership'. Explain leadership as 'partnership'.

OR
(b) What is the impact of leadership on organizational performance?
3 (a) What is participative leadership? What is its nature? What are its consequences?
OR
(b) What is leadership effectiveness? How do you measure the success and failure of
leadership?
4 (a) Briefly summarize transactional and transformational leadership types and bring
out their relative strength and weakness.
OR
(b) Discuss in detail Leadership Grid Theory as given by Blake and Mouton.
5 (a) Discuss in detail Vroom-Yetton's Normative Decision Model and examine its
effectiveness.
OR
(b) What is Life-Cycle Theory of Leadership?
6 (a) Write a note on leadership development through (i) self-awareness and self-
discipline and (ii) education and experience.
OR
(b) What is mentoring? Examine its usefulness in the context of Leadership
Development efforts in large-sized corporates?
*****
Code No. 5655
BBA II Year Examination, March / April 2014
Subject: Human Resource Management
Course No. 2.4

[Short Answer Type]
a) Personnel Management Vs HRM

b) Objectives of HRM
c) Demand forecasting of personnel
d) Mentoring
e) 360-Degree appraisal
f) Training effectiveness
g) Merit pay
h) Group Incentives
i) Participative management
j) Employee safety and health
[Essay Answer Type]
2 (a) List and explain the managerial and operative functions of HRM.
OR
(b) What is HRD? What is the scope of HRD? What would be its future in India?
3 (a) What is recruitment? Briefly explain the sources and types of recruitment.
OR
(b) What is Job design? What are its objectives? What factors have to be kept in mind
while designing and redesigning the jobs?
4 (a) What is training? How is it different from development? Explain some executive
development programs that you have studied.
OR
(b) What is Performance Appraisal (PA)? What are some of the common errors that creep
into PA exercises?
5 (a) What is Job Evaluation? Briefly discuss the job evaluation methods and state their
relative advantages and disadvantages.
OR
(b) What is Executive compensation? How are generally top level executives
compensated for any large-sized companies?
6 (a) What is employee discipline? What are the issues involved in discipline management in
organizations?
OR
(b) What is a Grievance? Discuss about the Model Grievance Reddressal Procedure that
is in place for industrial undertakings in India.
****
Code No. 5708 / CDE
Subject: Elements of Financial Management

Course No. 2.7

(a) Annuity (b) Venture capital
(c) Commercial paper (d) Calculation of depreciation
(e) Bond yield (f) Scope of finance
(g) Future value (h) Replacement decision
(i) Term loans (j) Discounting of cash flows
2 (a) Describe the role of the Finance Manager in India.

OR
(b) Why is profit maximization not an appropriate goal?
3 (a) A person deposited Rs. 1000 thrice on April 1, 2010, 2011 and 2012. He earns an
interest of 8% p.a. Calculate the future value of the money he deposited, as on March 31,
2013.
OR
(b) A person deposited Rs.10,000 at an interest rate for 7 years. Find the interest rate if the
future value of the deposit was Rs.22,110. Assume that interest is paid annually.
4 (a) What are the sources of long term finance? Explain the characteristics of each source.
OR
(b) What are the features of (i) Bills (ii) Certificates of Deposit
5 (a) Calculate cash flows for project A and B. Tax rate is 40%, Depreciation is Rs.3000
p.a. for A and Rs. 5000 p.a. for B.
Year EBDT (Project A) EBDT (Project B)

1 10,000 20,000
2 15,000 20,000
3 20,000 30,000
4 25,000 35,000
5 30,000 40,000
OR
(b) What are the components of cash flows?
6 (a) A company's shares had the following return and probability of returns. Calculate
(i) Expected return (ii) Standard deviation of return.
Return (%) Probability
30 0.10
20 0.10
10 0.40
5 0.30
-10 0.10
OR
(b) Explain any two methods of valuation of equity shares.
*****
Code No. 5652
BBA I Year Examination, March / April 2014
Subject: Business Mathematics
Course No. 1.5

[Short Answer Type]
a) Linear function
b) Polynomial expression
c) Universal set
d) Power set
e) Rational function
f) Chain rule
g) Definite integral
h) Anti derivative
i) Square matrix
j) Matrix transpose
[Essay Answer Type]
2 (a) A sum of Rs. 5000 is invested at an interest rate of 9% per annum. Find the time
required for the money to double if the interest is compounded.
OR
2
c 3 d4
(b) Simplify 5 .
e
3 (a) Specify the set A by listing the elements where
i) A = {whole numbers less than 100 divisible by 16}
ii) A = {0, 1, 4, 9, 16, 25}
OR
(b) A question paper consists of 10 questions divided into two parts A and B. Each part
contains 5 questions. A candidate is required to attempt 6 questions in all, of which
atleast 2 should be from part A and atleast 2 should be from part B. In how many ways
can the candidate select the questions if he can answer all questions equally well.
t2
dy
sin x
3
4 (a) Find if y = dx .
dx -t 2
OR
dy
(b) Evaluate if y = x cos (Ln x).
dx
dx
5 (a) Find x
e e x
OR
(b) Find the following:
1 1
dx
(i) Ln x dx
o
(ii) x
-1
2
6 (a) Solve the following system

2x1 + x2 + x3 = -1
x1 + 2x2 + x3 = 0
3x1 2x3 = 5
OR
1 2 7

(b) Find the inverse of A = 3 4 4
7 1 5

****
Code No. 5663
Subject: Information Technology
Course No. 3.4

[Short Answer Type]
a) IS Vs IT
b) Difference between Tactical and Operational Information systems.
c) Multimedia
d) Compression / Decompressions
e) Social networking
f) Smart card
g) Intranet and extranet
h) Group ware
i) e-Commerce
j) Internal telephony
[Essay Answer Type]
2 (a) Define operating system. Explain about different types of OSs.

OR
(b) What is GUI? Discuss the trends in software and hardware.
3 (a) Explain the important subsystems in Marketing Information Systems.

OR
(b) Briefly explain the differences between operational, tactical and strategic IS.
4 (a) Explain about multimedia-audio formats video formats.

OR
(b) Discuss the Business Applications of Multimedia.
5 (a) Explain WWW architecture of Internet.

OR
(b) Security is a big concern for e-commerce Explain the above statement
with respect to security threats.
6 (a) Discuss the role of internet, intranet and extranet in business.

OR
(b) Explain the features of spreadsheets useful for business.
****
Code No. 5717/ CDE
Subject : Investment Management

Course No. 3.7.1: (Elective II Finance)

(a) What are Financial assets? (b) Investment Vs. Speculation
(c) Purchasing Power Risk (d) Ex-post facto return
(e) Rights Issue (f) Industry Analysis
(g) Holding Period Return (h) Portfolio
(i) Efficient frontier (j) Net Asset Value
2 (a) (i) Explain the investment process.

(ii) Explain the types of investments.
OR
(b) (i) Explain the types of risks.
(ii) An investor receives 20% return on his equity share for 2013-14. The rate of
inflation for 2013-14 was 8%. Calculate the real (inflation adjusted). rate of
return.
3 (a) Explain the characteristics of equity shares.

OR
(b) Describe fundamental analysis.
4 (a) (i) What are the features of bonds?

(ii) Calculate the value of a bond with the following features : Period = 5 years ,
coupon rate = 12% , YTM = 14% and Par value = Rs.1000
OR
(b) Explain the advantages of bonds over stocks.
5 (a) Explain the efficient frontier and selection of optimal portfolio.
OR
(b) Consider the following securities P & Q.
ER(p) = 8% (p) = 10% ER(Q) = 12% (Q) = 15%
The proportion of P = 50% and Q = 50% and the correlation between P & Q = -0.20.
Calculate the portfolio expected risk and return.
6 (a) What are the advantages and disadvantages of Mutual funds?
OR
(b) (i) What is NAV?
(ii) A mutual fund has assets of Rs. 15,00,000 and liabilities of Rs.8,00,000 and
outstanding shares of 10,000 units. Calculate NAV.
*****
Code No. 5718 / CDE
B.B.A. III-Year (CDE) Examination, April 2014
Subject: Customer Relationship Management

Course No. 3.7.2 (F) : (Elective II Marketing)
Part A (10 x 2 = 20 Marks)

(a) Customer centricity
(b) Customer acquisition
(c) Customer strategy grid
(d) Up selling
(e) CRM value chain
(f) Call centers
(g) Web based customer support
(h) Customer analysis
(i) CRM metrics
(j) CRM at work
Part B (5 x 10 = 50 Marks)
2 (a) Discuss the factors responsible for the evolution of CRM.

OR
(b) Explain the term Relationship as marketing tool and explain the role in CRM practices.
3 (a) What are differentiation in price and quality standards on CRM?

OR
(b) What is supply chain workforce for training in CRM?
4 (a) Write a note on the attrition in CRM.

OR
(b) What are advantages and disadvantages with CRM in Human Resource Management?
5 (a) Discuss the importantance and advantages of E-CRM in business.

OR
(b) What are three dimensions in E-CRM ? Explain.
6 (a) What are the major challenges in implementing CRM?

OR
(b) Write a note on need and benefits of the process in CRM implementation.
*****
Code No. 5719 / CDE
B.B.A. III-Year (CDE) Examination, April 2014
Subject: Change Management

Course No. 3.7.3: (Elective II HR)
Part A (10 x 2 = 20 Marks)

(a) The need for change
(b) Sources Vs. Force of Change
(c) Organizational transformation
(d) Leadership Vs. Change management
(e) Affective processes in change
(f) Individual Vs. Group Resistance
(g) Internal Vs. External change agents
(h) Levels of culture
(i) Change strategy
(j) Unfreezing Vs. Refreezing
Part B (5 x 10 = 50 Marks)
2 (a) Discuss about the techniques and methods for achieving planned change at individual
level.
OR
(b) Explain in detail various barriers to organizational change.
3 (a) What are OD interventions? How do they improve the functioning of the organization?
OR
(b) What different managerial interpretations are given for change in organizational context?
4 (a) Why do people resist change? Suggest measures for overcoming such resistance.
OR
(b) Why do we need to explore the human side of organizational change before
attempting to manage the same?
5 (a) Under what conditions change agents would be more effective in implementing
change programs successfully?
OR
(b) What are the typical characteristics hallmarks of effective change against? What
types of skills make them successful?
6 (a) Explain Human Resources interventions for effecting change in organization.

OR
(b) Why is cultural change very complex? What are the issues involved in it?
*****
Code No. 5656
Subject: Business Statistics
Course No. 2.5
[Short Answer Type]
a) Population
b) Cross tabulation
c) Categorical Variable
d) Quartile deviation
e) Price index number
f) Special purpose index
g) Sampling error
h) Quota sampling
i) Negative correlation
j) Scatter diagram
[Essay Answer Type]
2 (a) What are the various methods applied for the classification of data?
OR
(b) Explain the benefits in tabulation of data in statistics.
3 (a) The mean yearly salaries paid to all employees in a company was Rs. 24,00,000. The mean
yearly salaries paid to male and female employees were Rs. 25,00,000 and Rs. 19,00,000
respectively. Find out the percentage of male and female employees in the company.
OR
(b) Determine standard deviation and coefficient of variation from the following statistical data.
Age 20-30 30-40 40-50 50-60 60-70 70-80 80-90
No. Of persons 3 61 132 153 140 51 2
4 (a) Compute Fishers ideal index number from the data given below and check whether the
reversal test is satisfied.
Base Year Current Year
Commodity
Price Quantity Price Quantity
A 2 7 6 6
B 3 6 2 3
C 4 5 8 5
D 5 4 2 4
OR
(b) From the fixed index numbers given below obtain chain base index numbers.
Year 1993 1994 1995 1996 1997 1998
Index No. 150 180 120 120 80 96
5 (a) What is sampling theory? In what respects is it superior to a census survey.
OR
(b) An MBA student applies for a job in two firms A and B. He estimates that the probability of his
being selected in firm A is 0.6 and being rejected at firm B is 0.45 and the probability of atleast
one of his applications being rejected is 0.5. What is the probability that he will be selected in
one of the firms?
6 (a) The following data refer to annual profits of a certain business
Year 2007 2008 2009 2010 2011 2012 2013
Production 60 72 75 65 80 85 95
Find the trend values using the linear trend method. Using the trend equation, estimate the profits for the
year 2015.
OR
(b) The heights of some fathers and sons in centimeters are given below:
Height of fathers 158 160 163 165 167 170 173 167 172 171 181
Heights of sons 163 158 167 170 160 150 170 173 175 172 175
Find the regression equations and also find out the most likely height of the son if the height of
father is 164 cms.
****
Code No. 5653
Subject: Business Economics and Entrepreneurial Development
Course No. 1.6

[Short Answer Type]
1. Answer these questions at one place only.
a) Opportunity cost
b) Equi-marginal principle
c) Utility
d) Cross elasticity
e) Iso-quant curve
f) Marginal revenue
g) Oligopoly
h) Loss leader pricing
i) Women entrepreneurship
j) Entrepreneurial motivation
[Essay Answer Type]
2 (a) Explain nature and scope of Business Economics.

OR
(b) Explain the following:
i) Discount principle
ii) Principle of time perspective
3 (a) Explain Law of Marginal Utility.
OR
(b) Explain different types of Price Elasticity of Demand.
4 (a) Explain Law of Diminishing marginal returns to scale with examples.
OR
(b) Explain Economies and Diseconomies of scale.
5 (a) What is Monopoly? Explain Price Determination under Monopoly.
OR
(b) Cross Elasticity is the common feature in Oligopoly. Discuss.
6 (a) Write the characteristics and functions of Entrepreneur.
OR
(b) Explain the role of Entrepreneurship in Economic Development.
****
Code No. 5664
Subject: Management Science
Course No. 3.5
[Short Answer Type]
1 a) Batch production b) Product layout
c) Economic order quantity d) Idle time
e) Expected opportunity loss f) Critical path
g) Bin card h) VED analysis
i) Unbalanced assignment problem j) Scheduling
[Essay Answer Type]
2 (a) Explain the scope of production and operations management.
OR
(b) Explain the relationship between the product life cycle and process life cycle.
3 (a) Discuss the importance of location decision in operations planning.
OR
(b) Explain features of an ideal layout.
4 (a) A stockist of a particular commodity makes a profit of Rs. 30 on each sale made within the
same week of purchase. Otherwise he incurs a loss of Rs. 30 on each item. The data on the
past sales are
No. of items sold within the same week 5 6 7 8 9 10 11
Frequency 0 9 12 24 9 6 0
Find out:
i) The optimum no. of items the stockist buys every week in order to maximize profit.
ii) Calculate expected opportunity loss iii) Calculate EVPI
OR
(b) Explain the following principles of decision making under uncertainty
i) Laplace ii) Maximin iii) Maximax iv) Hurwicz v) Savage
5 (a) Discuss the EOQ approach to inventory with suitable examples.
OR
(b) Classify the following 12 items in ABC categories.
Item Units Unit
Cost (Rs)
1 700 5.00
2 2400 3.00
3 150 10.00
4 60 22.00
5 3800 1.50
6 4000 0.50
7 6000 0.20
8 3000 3.50
9 30 8.00
10 2900 0.40
11 1150 7.10
12 410 6.20
6 (a) Solve the following assignment problem given in cost matrix jobs.
Operators 1 2 3 4
A 10 12 9 11
B 5 10 7 8
C 12 14 13 11
D 8 15 11 9
OR
(b) Solve traveling salesman problem in the matrix shown below.
To
From
P Q R S T
P 6 12 6 4
Q 6 10 5 4
R 8 7 11 3
S 5 4 11 5
T 5 2 7 8
****
Code No. 5657
Subject: Fundamentals of Marketing
Course No. 2.6
[Short Answer Type]
1.
a) Branding
b) Zero channel
c) Product class
d) Marketing research
e) Nichie market
f) Delphi method
g) Demand forecasting
h) Marketing audit
i) Sales promotion
j) Sub-culluin
[Essay Answer Type]
2 (a) Define Marketing. Explain philosophies of marketing.

OR
(b) Explain marketing mix elements with suitable examples.
3 (a) Explain about marketing environment.

OR
(b) Discuss the impact of marketing environment on Marketing Decision
Variables.
4 (a) Explain various levels of segmentation in detail.

OR
(b) What is product positioning? What are various product positioning tools?
5 (a) Define Demand. What are tools for measuring the demand?
OR
(b) What are the characteristics of good demand forecasting? Explain in detail.
6 (a) Discuss about Marketing Plans in detail.

OR
(b) What is marketing control? Explain different marketing controls in detail.
****
Code No. 5654
Subject: Financial Accounting
Course No. 1.7
[Short Answer Type]

a) Types of accounts b) Bills of exchange
c) Journal d) Cash book
e) Ledger posting f) Trial balance
g) Provisions and reserves h) Forfeiture of shares
i) Diminishing balance method i) LIFO
[Essay Answer Type]
2 (a) i) Explain the advantages and limitations of accounting.
ii) Who are the users of accounting information?
OR
(b) i) What are the types of accounts? Give examples for each.
ii) What are the rules of accounting?
3 (a) From the following transactions write journal entries, ledger accounts and prepare Trial Balance.
Rs.
Mar. 1 Commenced business with cash 1,50,000
Mar. 3 Bought goods from Ram & Co. 20,000
Mar. 5 Received cash from Shaam & Co. 25,000
Mar. 17 Sold goods for cash 25,000
Mar. 20 Paid wages 7,000
Mar. 28 Paid office expenses 8,000
OR
(b) i) What are subsidiary books of journal?
ii) What is bank reconciliation statement? Name three reasons for Pass Book and Cash
Book balance to differ.
4 (a) The following is the Trial Balance of Krishna as on 31.3.2013
Particulars Amount (Rs.) Amount (Rs.)
Capital 30,000
Drawings 2,500
Buildings 12,000
Machinery 4,820
Opening Stock 7,834
Furniture & Fittings 2,200
Wages 9,675
Carriage on Purchases 952
Purchases 33,437
General expenses 1,766
Rent & Rates 770
Advertisement 10,716
Debtors 16,860
Creditors 11,230
Salaries 3,682
Bank Overdraft 5,545
Sales 61,725
Sales Returns 682
Cash 280
Insurance 326
1,08,500 1,08,500
.2
Code No. 5654
-2
Adjustments: 1) Closing Stock Rs. 8,930; 2) Depreciation on machinery 10% and furniture 20%;
3) Interest on Bank Overdraft outstanding Rs. 300.
Prepare Final Accounts.
OR
4 (b) Write short notes on:
i) Errors of omission
ii) Capital Vs. Revenue Loss
iii) Trial balance
5 (a) i) Explain the characteristics of Joint Stock companies.
ii) What are the types of joint stock companies?
OR
(b) From the following Trial Balance and adjustments of Suresh, prepare Trading and Profit &
Loss Account for the year ending 31st December 2012, and a Balance Sheet as on that date:
Particulars Debit (Rs) Credit (Rs)
Shilpas Drawings 14000
Furniture 5200
Land & Buildings 40000
Opening Stock 44000
Debtors 37200
Purchases 220000
Sales Returns 4000
Discount 3200
Taxes & Insurance 4000
General expenses 8000
Salaries 18000
Commission 4400
Carriage 3600
Bad debts 1600
Shilpas Capital Account 60000
Bank Overdraft 8400
Creditors:
Rent received from tenants 2000
Sales 300000
Discount received 4000
Provision for doubtful debts 1200
Total 4,07,000 4,07,000
Adjustments: (i) Closing stock Rs. 70,000; (ii) Write off depreciation @ 10% per annum on Land &
Buildings; (iii) Taxes Outstanding Rs. 200.
6 (a) i) Define depreciation. What are the methods of depreciation?

ii) Somesh & Bros purchased machinery by cheque for Rs. 4,00,000 on 01-01-09. The
estimated scrap value of the machinery is Rs. 80,000. At the end of each year
depreciation is provided at the rate of 10% per annum by the diminishing balance
method. Show machinery account and depreciation account for the first two financial
years ending on 31st December, every year.
OR
(b) The following are the details of purchases and sales in the month of January 2014. What is
the value of closing stock according to LIFO under perpetual system of inventory?
Jan. 1 Opening Stock 200 units @ Rs. 5 each
Jan. 4 Purchases 150 units @ Rs. 6 each
Jan. 8 Purchases 200 units @ Rs. 7 each
Jan. 10 Sales 250 units
Jan. 15 Purchases 100 units @ Rs. 6.50 each
****
Code No. 5665
Subject: Financial Services
Course No. 3.6.1
[Elective I Finance]

[Short Answer Type]

a) SEBI
b) NAV
c) Stock exchange
d) Hire purchase
e) Credit rating symbols
f) Venture capital firm
g) Factor
h) Secondary securities market
i) Speculation
j) Public offer
[Essay Answer Type]
2 (a) How does SEBI regulate the stock market?

OR
(b) What is the role of, and functions of merchant bankers?
3 (a) What is leasing? Describe the types of leasing.

OR
(b) What are the advantages of Hire Purchase?
4 (a) Describe the concept and features of factoring.

OR
(b) Explain the credit rating process.
5 (a) What is a mutual fund? What are the types of mutual funds?
OR
(b) What are the features of venture capital financing?
6 (a) Why are financial services important?

OR
(b) What are fund based, and non-fund based financial systems?
****
Code No. 5666
Subject: Sales and Advertising Management
Course No. 3.6.2
[Marketing Elective I]

PART A (10x2 = 20 Marks)
[Short Answer Type]
a) Layout
b) Sales Process
c) Recruitment of Sales force
d) AIDA
e) Communication Platforms
f) Advertising Media
g) Adoption Process
h) Selling Skills
i) DAGMAR
j) Innovation
[Essay Answer Type]
2 (a) Discuss the nature and importance of Sales Management.

OR
(b) Explain the term Personnel Selling and also explain the objectives of Personnel
selling.
3 (a) Write a note on Sales Job analysis.

OR
(b) Explain the evaluation of Sales force performance in detail.
4 (a) Write a note on Communication process models.

OR
(b) What are the characteristics of Communication Mix?
5 (a) Discuss the Importance and functions of Advertising.

OR
(b) What are the methods of advertising budget?
6 (a) What are the major types in advertising agency?

OR
(b) Write a note on objectives and attributes of Ad copy.
****
Code No. 5667
Subject: Leadership
Course No. 3.6.3: Elective I H R M]

[Short Answer Type]

a) Concept and Meaning of Leadership
b) Task Behavior
c) Self-concept
d) Charismatic Leadership
e) Characteristics of an effective team
f) Group Norms
g) The Least Preferred Co-worker
h) Leader Position Power
i) Assertiveness
j) Creativity
[Essay Answer Type]
2 (a) Few things are more important to human activity than Leadership Elaborate.
OR
(b) List and explain the roles as identified by researchers that can be classified as part
of the leadership function of management.
3 (a) What is leadership style? Explain the most popular leadership styles.
OR
(b) Compare and contrast transformational and transactional leadership styles.
4 (a) What is team building? What is the role of a leader in building successful teams?
OR
(b) What is group cohesion? On what factors is it generally dependent?
5 (a) Discuss the Path-Goal Theory of Leadership.

OR
(b) What is diversity? How do effective leaders manage diversity in organizations?
6 (a) Write a detailed note on basic leadership skills that you consider are important.
OR
(b) What is a high-performance team? What are its characteristics? How are they
generally built?
****
Code No. 5658
Subject: Elements of Financial Management
Course No. 2.7
[Short Answer Type]
1 Answer the following questions in about 50 words each at one place.
a) Objective of financial management
b) Corporate finance
c) Annuity
d) Future value
e) Venture capital
f) Certificates of deposit
g) Current liabilities
h) Precautionary motive
i) YTM
j) Dividend
PART B (5x10 = 50 Marks)
[Essay Answer Type]
2 (a) i) Write a brief note on scope of corporate finance.
ii) Write the differences between Profit Maximization and Wealth Maximization.
OR
(b) i) What are the functions of a financial manager in a modern business organization?
ii) What are the agency problems? Why do they arise?
3 (a) i) Differentiate between single cash flow, annuity and perpetuity.
ii) Why is time value of money important?
OR
(b) XYZ expects to receive Rs. 10,000; Rs. 15,000 and Rs. 22,000 in three years respectively.
What is the present value of the amount assuming a discount rate of 12%?
Present value factors Year1 0.893, Year2 0.797, Year 3 0.712
4 (a) i) Differentiate between long term and short term finance with suitable examples.
ii) What are mutual funds?
OR
(b) i) What are the sources of short term finance?
ii) Differentiate between equity and debt.
5 (a) i) Explain the concept and need for working capital.
ii) What is working capital cycle?
OR
(b) i) What are the motives for holding cash?
ii) Discuss the objectives of inventory management.
6 (a) i) What are the features of bonds?
ii) What are the features of equity shares?
OR
(b) A company expects to pay a dividend of Rs. 10 in the next year. If the return expected by its
shareholders is 10% and growth rate is 5%, what is the value of the equity share?
****
Code No. 5668
Subject: Investment Management
Course No. 3.7.1
[Elective II Finance]
[Short Answer Type]
a) Realised returns b) Systematic risk
c) Book value of share d) Current yield
e) Territiary movements f) Resistance levels
g) Dominant portfolios h) Traditional portfolio
i) Dollar weighted returns j) Beta coefficient
[Essay Answer Type]
2 (a) Elucidate in detail the investment process.
OR
(b) Distinguish between:
(i) Investment and speculation and (ii) Systematic and unsystematic risk.
3 (a) Explain in detail fundamental analysis, highlighting its merits and demerits.
OR
(b) The market value of a bond with face value of Rs. 1000, coupon of 12% and life of 10 years
is Rs. 952. What is its YTM. If the bond is callable after six years with a redemption premium
of 12%, what is the YTC.
4 (a) Explain with examples the various types of charts used by the technical analyst.
OR
(b) Write a detailed note regarding efficient market hypothesis.
5 (a) What are the assumptions of Markowitz portfolio theory? How did Markowitz use isoquants
(indifference curves) to determine the optimal portfolio for a particular investor?
OR
(b) Find the returns and risk of a portfolio made-up of 40% investment in Asset-A and 60% in
Asset-B. Asset A, returns and risk are 14% and 9% while that of Asset B are 22% and 14%.
The correlation between the returns of A & B are -0.29.
6 (a) The returns on risk free asset, market and a mutual fund, are given below for six years.
Years 1 2 3 4 5 6
Ret. On risk free asset 6% 7% 6% 6% 7% 6%
Ret. On Mkt. 12% 15% 13% 14% 16% 11%
Ret. on MF 18% 22% 18% 16% 18% 15%
You are required to find Jenseris and state whether the M.F. performed better than the market.
OR
(b) The following table gives the mean returns, standard deviation and correlation coefficient
of returns for five mutual funds.
MutualFund Mean Return Standard Deviation Correlation Co-efficient
A 22% 11% 0.42
B 14% 9% 0.81
C 19% 11% -0.36
D 11% 7% 0.77
E 16% 10% -0.21
You are required to find -coefficient of the mutual funds and rank them according to Sharp and
Treynors measures, assuming a risk free rate of 7% market retur of 10% and market risk of 10%.
****
Code No. 5669
Subject: Customer Relationship Management
Course No. 3.7.2
[Elective II Marketing]

[Short Answer Type]
a) Call centers
b) Attrition
c) Relationship marketing
d) Sales force automation
e) Types of CRM
f) Web based Customer Support
g) CRM Metrics
h) Customer Centricity
i) Supply chain workforce
[Essay Answer Type]
2 (a) Discuss the concept and importance of CRM.

OR
(b) Explain the term Cost Benefit Analysis and also explain the role in CRM
practices.
3 (a) What are strategies for building relationship in CRM?

OR
(b) Write the difference in prices and quality standards in CRM?
4 (a) Write a note on CRM retention strategies.

OR
(b) What are the advantages and benefits with CRM in Human Resources
Management?
5 (a) Discuss the importance and advantages of E-CRM.

OR
(b) What are three dimensions in E-CRM? Explain.
6 (a) What are the major challenges in implementing CRM?

OR
(b) Write a note on measuring CRM performance.
****
Code No. 5670
Subject: Change Management
Course No. 3.7.3
[Elective II H R M]
[Short Answer Type]
a) Barriers to change
b) General model of planned change
c) Approaches to individual change
d) Process consultation
e) Survey feedback
f) Learning organization
g) Leadership
h) Psychological leadership
i) Change agent
j) Motivator for transformation
[Essay Answer Type]
2 (a) What are the elements of change? Explain the different stages in planned change.
OR
(b) What is organizational change management? Explain its strategies.
3 (a) Define organizational transformation and discuss its interventions.
OR
(b) Define leadership. Discuss various leadership roles for successful change.
4 (a) What is resistance to change? Explain various types of and reasons for resistance
to change.
OR
(b) Distinguish between positive and negative resistance to change. Suggest a few
steps for proactively addressing resistance to change.
5 (a) How can change be managed through employee involvement?
OR
(b) Discuss Human Resource Development contribution to organizational change.
6 (a) What is transformational leadership? Discuss the benefits and limitations of
transformational leadership.
OR
(b) Define organizational culture and suggest various approaches for diagnosing
organizational culture.
****
Code No. 5659
Subject: Business Communication

Course No. 2.8

[Short Answer Type]
a) Oral communication
b) Depth interview
c) Purpose of resume
d) Persuasive letter
e) Active listening
f) E-mail management
g) Concept note
h) Negotiation process
i) Executive summary
j) Business presentation
PART B (5x10 = 50 Marks)

[Essay Answer Type]
2 (a) What are the barriers to effective communication? How can they be overcome?
OR
(b) Discuss the relevance of feedback in the communication process.
3 (a) What is the role of body language in non-verbal communication?
OR
(b) Which negotiation strategy could be effective in the context of a dispute between
management and workers? Discuss.
4 (a) What are the requirements of an effective business presentation?
OR
(b) Analyse the non-verbal dimensions in presentations using a suitable example.
5 (a) What are the essentials report writing?
OR
(b) Assume that you are a management trainee working for a retailing firm. Write a
letter to your superior apprising him of your performance and requesting for a
salary raise.
6 (a) What are the objectives of a group discussion?
OR
(b) What are the dos and donts of a good interview?
****
Code No. 391 / N
B.B.A. I-Year (New) Examination April / May 2014
Subject : ENGLISH
Paper - I
Time : 3 Hours Max. Marks. 100
Section I (40 Marks)
I Answer any ONE of the following in about 250 words. (1 x 15 = 15)
1 Write about the of humour and sarcasm ' Lawley Road'.
2 Describe the theme of the short story 'The Thief'.
3 Sketch the character of Miss Leslie in the short story 'Romance of a Busy Broker'.
II. Answer any ONE of the following in about 100 words. (1 x 10 = 10)
1. Sketch the character of Mr. Harvey Maxwell.
2. What is the central idea of the poem 'The Bird Sanctuary'?
3. Why does the poet consider his clothes and his body as one, in the poem 'Ode to the Clothes'.
III. Write the adjective forms of the following words and write one sentence each using
those words. (5 x 1 = 5)
1. Construct 2 Remember 3 Obedient 4 Resist 5 Bright
IV. Complete the following sentences with suitable words given below (5 x 1 = 5)
stopping paying going using taking
1 I like these photographs you took. You are good at _______ photographs.
2 It's a nice morning. How about ______ for a walk?
3 We ran ten kilometers without _________.
4 He left the hotel without _______ his bill.
5 We were able to translate the letter into English without _______ a dictionary.
V. Answer any One of the following. (1 x 5 = 5)
1. Write a paragraph on the necessity of education for women in India.
2. Imagine that you purchased a television set from ABRO Electronics and it stopped working
after taking it home. Even after making a number of complaints the company did not replace
the set. Write a letter to the Managing Director of ABRO Electronics about the careless
attitude of their company in replacing the faulty television set.
Section II (40 Marks)
I. Answer any ONE of the following in about 250 words. (1 x 15 = 15)
1. Describe active and passive articulators.
2. Describe in detail the consonants sounds of English according to their place of articulation.
3. What are the important points that a presenter should keep in mind in making effective
presentations?
II. Answer any ONE of the following in about 100 words. (1 x 10 = 10)
1. Describe plosives. 2. Explain vowel diagram.
3. Write ten expressions each for formal and informal greetings.
III. Write Phonemic symbol for the underlined part of the words. (5 x 1 = 5)
1. Account 2. Enjoy 3. Jar 4. Permission 5. Absorb
IV. Write the meaning of the following phrasal verbs. (5 x 1 = 5)
1. Catch one's eye 2. At the eleventh hour
3. Pull someone's leg 4. Rain cats and dogs 5. On cloud nine
V. Write sentences of your own using the following words sets, showing the difference
of meaning. (5 x 1 = 5)
1 Accept except 2 Here hear 3 Role roll 4 Peace piece 5 Waste Waist
Section III (20 Marks)
I Answer any TWO of the following in about 150 words. (2 x 10 = 20)
1 Discuss the theme of Swami and his friends.
2 Discuss the role of mother in R.K. Narayan's novels.
3 What is the significance of the grandmother's role in R.K. Narayan's novels?
4 Sketch the character of 'Rajam'.
*****
Code No. 391 / O
B.B.A. I Year (CDE) Examination, April / May 2014
Paper 1.1: English

PART A (30 Marks)
I Answer any ONE of the following questions in about 60 lines. (1 x 15 = 15)
1 What is the secret of the astrologers success, in R.K. Narayans Story An Astrologers day?
2 Explain the significance of the title of the story Circus Cat Alley Cat.
3 What are the major problems faced by a woman seeking a profession?
II Answer any THREE of the following in 20 lines each. (3 x 5 = 15)

1 What is your idea of a life of adventure?
2 Explain the images of horn and light as explained in Sarojini Naidus poem An Anthem of Love.
3 Describe after Toru Dutt, Valmikis ashrama.
4 What are the things that the old stoic considers to be valuable?
5 Explain the metaphorical meaning of W.E. Henleys poem Invictus.
6 Who are the followers of Gandhi Maharaj?
III Answer any FOUR of the following in about 20 lines each selecting two questions from
each section. (4 x 5 = 20)
SECTION A
1 How did Behrman succeed in painting his masterpiece?
2 In what sense does the stranger become a saviour of the town?
3 Why does the collector claim the last clock?
4 What is the importance of Geetanjali?
SECTION B
a) There dwells in peace the poet anchorite. But who is this fair lady.
i) Which place is the poet talking about?
ii) Who is poet anchorite and fair lady?
b) And earthy power doth then show likest God when mercy seasons justice.
i) Explain the first line.
ii) Explain the phrase when mercy seasons justice.
c) Shall I find comfort, travel sore and weak?
i) Who is I in the first line and you in the second line?
ii) What is the meaning of travel-sore?
d) In the fell clutch of circumstance
I have not winced nor cried aloud.
i) Explain the phrase fell clutch of circumstance.
ii) What quality of the poets personality is revealed in the second line?
IV. Answer any ONE of the following questions in about 40 lines. (10)
a) Describe the encounter of the couple under the banyan tree.
b) Write in your own words the description the accompanist gives of his boyhood before he met
the Ustad.
c) Describe in detail how Miss Krishna collected her treasure.
d) Describe the various stages of negotiations which led to the marriage of the Bhorwani girl.
e) What similarities does Mr. Roy see between his life and the state of the pipal tree?
PART B
V Answer all the questions. Answers should be written in the same order as given in
the question paper. (5)
(a) Fill in the blanks with suitable articles.
1. He can play ______ flute.
2. Life is _________ education in itself.
3. I bought _____ pink and _______ green dress.
4. There is _________ ancient temple in this village.
5. _________ strong should help _ poor.
2.
Code No. 391 / 0
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(b) Fill in the blanks with suitable prepositions. (5)

i) Here is the book ______ you asked for.
ii) What are you looking ________ ?
iii) She wants to keep herself ________ from politics.
iv) The story is ________ a painter.
v) This novel is based __________ a true story.
(c) Fill in the blanks with the correct tense form of the verbs given in the brackets. (5)
i) The earth _________ round the sun. (move)
ii) He ________ asleep while he was driving. (fall)
iii) When I saw her she was ______ chess. (play)
iv) He ______ you better than he _____ me. (like).
v) The audience _______ awstruck. (be).
(d) Give synonyms and antonyms of the following words. (5)

Sincere, Idle, Conceal, Triumph, Accept.
(e) Punctuate the following: (5)

and now sir will you kindly pass me your silk hat and allow me to dance on it thank you.
VI. Rewrite as directed.

(a) Add question tags to the following: (3)
i) I didnt hurt you.
ii) They will go to play.
iii) Your mother is a teacher.
(b) Change the following into indirect speech. (2)

i) The teacher says, There is no ink in the ink pot.
ii) Ram said, I am busy.
(c) Change the following into passive voice. (2)

i) Children love animals.
ii) Ashok has written this letter.
(d) The plant is destroyed. (Change the sentence using the word some one) (2)
(e) Shakespeare is greater than any other writer in English. (Change into superlative). (2)
(f) Change the following into active voice: (2)

i) He will be forgiven by us.
ii) Honey is made by bees.
(g) Change the following into question form. (2)

i) They will come tomorrow.
ii) The cyclist rang the bell.
****
Code No. 5709 / CDE
Subject : Business Environment

Course No. 3.1

1 Explain the following.
(a) Stake Holders
(b) Net National Product
(c) Off-Shore Banking
(d) CRR
(e) Tiny Rnterprise
(f) Navaratnas
(g) TRIMS
(h) NAFTA
(i) Minimum Alternative Tax
(j) Whole Sale Price Index
2 (a) Explain the concept of economic development. Describe economic

development taking in India.
OR
(b) Discuss the contribution of three different sectors of Indian economy.
3 (a) Describe the role of commercial banks in economic development.

OR
(b) What is capital market and discuss its components?
4 (a) Write merits and demerits of Indian small scale sector.

OR
(b) Describe performance of public sector and its contribution to Indian economy.
5 (a) Explain the role of WTO in global business.

OR
(b) How EU protects its members?
6 (a) Explain the procedure for fixation of VAT.

OR
(b) Write the salient features of current year budget of India.
*****
Code No. 392
FACULTIES OF ARTS & COMMERCE
B.B.A. II Year (CDE) Examination, March / April 2014
Paper 2.1: English

PART A (30 Marks)
I Answer any ONE of the following in about 60 lines. (1 x 15 = 15)
1 What is wrong with Indian films according to Satyajit Ray?
2 What are the advantages of science according to Nehru?
3 What are some of the perils of country life according to Russell?
II Answer any THREE of the following in about 20 lines. (3 x 5 = 15)

1 Why does Shakespeare say All the worlds a stage?
2 Focus on the use of imagery by Keats in the poem Ode to Autumn?
3 What is the central theme of the poem Dover Beach?
4 Focus on the last stanza of the poem Night of Scorpion.
5 Explain the line from the poem, On his Blindness When I consider how my light is spent.
6 Comment on the theme of the poem, The Darkling Thrush.
III Answer any FOUR of the following choosing two from each section in about 20
lines: (4 x 5 = 20)
SECTION A
1 What did the lady say about her lunch routine in the short story Luncheon?
2 What are some of the reminiscences the author recalls of the Bar?
3 How should one read a book according to the author?
4 What are the views of the author in An Educated Person?
SECTION B
1 More candles, more lanterns, more neighbours. Comment on these lines.
2 He gives his harness bells a shake, to ask if there is some mistake Explain these lines.
3 People every where talked of the inches rising. Discuss this line.
4 Swept with confused alarms of struggle and flight, where ignorant armies clash by night
Explain.
IV Answer any ONE of the following in about 40 lines: (1x10 = 10)

1 Sketch the character of Balu.
2 Significance of the title The Financial Expert.
3 Trace the downfall of Margayya.
V Answer any FOUR of the following. All questions carry equal marks. (4x10 = 40)
1 Write a letter to your friend inviting him to your village over the weekend.
OR
Write a letter to your Sarpanch over the water crisis in your locality.
2.
Code No. 392
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2 Write a report on the annual day at your college for the college magazine.
OR
Write a report on the healthy eating habits that children should follow
3 Write an essay on the ill effects of air pollution.

OR
Write an essay on the over use of smart phones by students.
4 Use the following idioms and phrase in your own sentences:
a) A man of action
b) A breath of fresh air
c) Care for
d) Take leave of
e) In a soup
f) Listen up
g) Accustom to
h) Get on ones nerves
i) See around
j) Have a blast.
5 Write a prcis of the following passage reducing its length to 1/3 of the original.
Global warming is the term used to describe a gradual increase in the average
temperature of the Earths atmosphere and its oceans, a change that is believed to be
permanently changing the Earths climate. Even though it is an ongoing debate, it is proved by
the scientists that the planet is warming.
The 29th century is experiencing a continued increase of Earths mean atmospheric
temperature by about 1.4 degrees F and about two thirds of it occurring since 1980. This is
global warming is affecting the natures balance and has a huge impact on life like continued
heat waves, and sudden occurrence of storms and floods. Dont we see time to time the
epidemics that are devastating to human life and the flooding of the farmlands that puts
economy is a deep hole?
Scientific evidence indicates that since 1950, the worlds climate has been warming,
primarily as a result of emissions from non-stop burning of fossil fuels and the razing of tropical
forests. Since the industrial revolution till this day, there is a constant emission of the carbon
into the atmosphere, everything we do we leave carbon footprints. It is a man made cause of
the global warming. The global emissions jumped 3 percent in 2011 and are expected to jump
another 2.6 percent in 2012, researchers reported.
6. Rearrange the following jumbled sentences in a logical order.

Passengers were told to not panic
Smoke bellowed between the planks on the ship
All the passengers moved out to safety
Everyone knew there was fire on the ship
Safety boats were immediately pressed
The blowing wind fanned the fire to spread fast
****
Code No. 301 / N
FACULTIES OF ARTS, COMMERCE, SCIENCE, MANAGEMENT & SOCIAL SCIENCES

B.A., B.Com., B.B.A., B.Sc. & B.S.W. I Year (New) Examination March / April 2014
Paper I: General English
SECTION A
I Answer any four of the following in about 200 words each. (4 x 5 = 20 Marks)
1 How does the Ganga show itself as entering into all domains and experiences?
2 How does Rajaji bring out the significance of character in his essay Good Bricks?
3 In The Portrait of a Lady, how did the grandmother approach her death and how
did she spend the last moments of her life?
4 Write a note on Meghnad Sahas sense of social responsibility.
5 Bring out the tragic elements in the play Matsyaganddhi.
II Read the given lines and answer the questions that follow in a single sentence
each. (4 x 5 = 20 Marks)
1. Sitting and living rooms

Breathing an air of uncluttered ease
the floors swept clean
as her empty heart.
a) Name the poem in which these lines occur.
b) Who is the poet?
c) Who does her refer to?
d) What is the empty heart compared to?
2 On busy streets, pedestrians and motorcyclists are particularly vulnerable to traffic injuries.
At the inquest into the worlds first road traffic death in 1896, the coroner was
reported to have said all this must never happen again.
a) Name the essay from which these lines are taken.

b) Who is more vulnerable to accidents?
c) When did the first road traffic death occur?
d) What, according to the coroner, should never occur again?
3 Class began at half-past eight. And since it was Saturday, it began with reading, and
Miss Moss reminded the boys of three coloured action post cards on her desk that
went every Saturday to the first three boys who read best.
a) What is the title of the story from which the above lines are taken?
b) When did the class begin?
c) Who is Miss Moss?
d) Why did Miss Moss have three coloured action post cards on her desk?
4 My father was then bedridden at Chinsurah. He sent for me and my brother Jyoti. He
asked my brother to accompany me on the harmonium and got me to sing all my
hymns one after the other, - some of them I had to sing twice over.
a) Name the author of this passage

b) Where did the narrators father fall sick?
c) Who was Jyoti?
d) What did the father ask the boys to do?
5. You mean to say you dont remember my name? No, I imagine you wouldnt. You were
probably glad to forget me. Well Mr. Principal, I was a student in this school eighteen
years ago.
a) What is the title of play from which these lines are taken?
b) What is the name of the speaker of these lines?
c) Who is the speaker addressing?
d) When did the speaker study in the said school?
2.
Code No. 301 / N
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SECTION B
III Rewrite the following according to the instructions given in brackets. (10 x 1/2 = 5)
1. We left for Tirupati just before six in the morning. (identify the pronoun).
2. Vasu laughed at my joke. (identify the verb).
3. A plant _______ (produce) its own food through the process of photosynthesis.
(Write the appropriate tense of the verb given in brackets).
4. I find my job very _______ (satisfy). (complete using a gerund).
5. She found _______ wallet on her way home. (fill in with a/an/the).
6. The girl is ________ about music (write the adjective form of passion).
7. ______ shoes are these? (whom/whose) (choose the appropriate form).
8. She needs something to wipe the plates ______. (Fill in with a suitable
preposition).
9. The bus left at eight. (Rewrite the sentence adding a suitable question tag).
10. A documentary on tigers is being made by the Films Division. (begin with The
Films Division).
IV Find the word in each group which has a different pronounciation. (10 x 1/2 = 5)
1. add, ant, art, map, national

2. boot, food, group, true, foot
3. owl, mouth, touch, now, noun
4. boy, oil, eye, coin, noise
5. peer, here, near, easy, dear
6. sky, cool, character, quiet, chat
7. graph, gauge, giant, struggle, gum
8. zeal, zoo, visit, buzz, case
9. these, father, breathe, southern, south
10. ship, partial, sugar, simple, station
V Write as directed: (10 x 1/2 = 5)
1. We meet very rarely (replace the underlined words with a suitable idiom).
2. He has no faith in god. He is a(n) ___________. (use one word which means
one who does not believe in the existence of god).
3. It was a _____________ day, and the building appeared drab (fill in the blank
with a synonym of the underlined).
4. Can I have a ________ of cake please? (fill in the blank with a homophone of
peace).
5. May his (sole/soul) rest in peace. (choose the appropriate word).
6. Terrorism in any form is inhuman. We must use a _________ approach to curb
it. (fill in the blank with pronged with the appropriate prefix).
7. I have enrolled for a ___________ in C++. (fill in the blank with a compound
word using crash).
8. When she saw grandfather, her _________ changed to joy. (use the
appropriate suffix for sad to complete the sentence).
9. His two year child is sick. He is taking the child to a doctor who treats childrens
diseases. (replace the underlined words with a single word).
10. Rajini is my sister. Her son, Rahul is my ____________ (fill in the blank with
appropriate word indicating the relationship).
3.
Code No. 301 / N
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SECTION C
VI. Attempt any two of the following: (2 x 5 = 10)
1 Read the passage given below and make a prcis of it in about 30 words.
I am always amazed when I hear people saying that sport creates goodwill
between the nations, and that if only the common peoples of the world could
meet one another at football or cricket, they would have no inclination to meet
one another at football or cricket, they would have no inclination to meet on the
battlefield. Even if one didnt know from concrete examples (the 1936 Olympic
Games, for instance) that international sporting contests lead to orgies of
hatred, one could deduce it from general principles. (87 words).
2 Imagine you meet your favorite school teacher three years after your leaving
school. Write a dialogue of at least five exchanges each between the two of
you.
3 Write a letter of application along with your CV for the job of a student trainee in
a reputed bank.
4 Write a paragraph based on the pie chart given below:
VII Attempt any two of the following: (2 x 5 = 10)
1 Imagine you have a worked hard the whole year, but fall sick a week before the
exam. Explain how you will overcome your anxiety and deal with this stressful
situation.
2 Explain the significance of personality development to your younger

sister/brother.
3 Imagine you take up a part time job while studying for your college degree.
Discuss how you will manage your time to do justice to both your job as well as
studies and also take time to meet your close friends.
4 Imagine you are organizing a sports event in your college. You are required to
do several tasks to make the event a great success. Make a list of all the tasks
which you have to do and discuss how you will complete all of them in time.
****
Code No. 302 / O

B.A., B.Com., B.B.A., B.Sc. & B.S.W. I Year (Old) Examination March / April 2014
Paper I
General English
PART A (30 Marks)
I Answer any TWO of the following questions in about 100 words each: (2 x 5 = 10)
1 How did the doctors help change the young mans life?
2 What, according to Dr. Ambedkar, is the impact of caste system on Indias
democracy?
3 What kind of America does King envisage in his speech?
4 What according to the author are the short comings of school education?
II Answer any TWO of the following questions in about 100 words each: (2 x 5 = 10)
1 Discuss the main issue that makes Arnold so melancholic in Dover Beach.
2 Describe how Tagore wishes to use his strength for self-improvement and for the
improvement of others.
3 Attempt a character sketch of the speaker in Homecoming.
4 How does the poet draw the readers attention to the central idea of the poem,
Telephone Conversation?
III Answer any ONE of the following questions in about 200 words each: (1 x 10 = 10)
1 Describe the attitude of the boy as revealed in the story, How Far is the River?
2 How does the author portray religious supremacy and ruthlessness through the
character of Raghupathi?
PART B (15 Marks)

IV Read the following passage and answer the questions that follow: (1 x 5 = 5)
Our progress in science and technique has involved some tincture of evil with good.
Our comforts and conveniences may have weakened our physical stamina and our
moral fiber. We have immensely developed our means of locomotion, but some of us
use them to facilitate crime and kill our fellow men or ourselves.
1 What has been the consequence of our progress in science?
2 What is the result of our comforts and conveniences brought about by the progress
in science?
3 Give the synonym of stamina.
4 What is the impact of development in locomotion?
5 Identify the lesson in which the above lines occur.
V Read the following lines and answer the questions that follow: (1 x 5 = 5)
The sea is calm to-night
The tide is full, the moon lies fair
Upon the straits; on the French coast the light
Gleams and is gone; the cliffs of England stand;
Glimmering and vast, out in the tranquil bay
Come to the window, sweet is the night-air!
1 What is described as calm?
2 Describe the cliffs of England?
3 Find the word which is a synonym of calm.
4 How is the night-air?
5 Name the poet.
2.
Code No. 302 / O
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VI Read the following passage and answer the questions that follow: (1 x 5 = 5)
As the days went on, the ogre ate all the clocks in the town __ mantel clocks,
grandfather clocks, traveling clocks, stationary clocks, alarm clocks, eight-day clocks,
steeple clocks, and tower clocks __ sprinkling them with watches, as if the watches
were salt and pepper, until there were no more watches. People overslept, and failed
to go to work, or to church, or anyplace else where they had to be on time. Factories
closed down, shopkeepers shut up their shops, schools did not open, trains no longer
ran, and people stayed at home. The town council held an emergency meeting and its
members arrived at all hours, and some did not show up at all.
1 What did the ogre do?
2 What did the ogre sprinkle the clocks with?
3 Why did the people oversleep?
4 Who held an emergency meeting?
5 Name the lesson and the author?
PART C (30 Marks)
VII A. Fill in the blanks with synonyms of the words given in brackets:
1 (a) I didnt like his ______ (conduct) in the meeting. 2
(b) Her heart was full of _____ (joy) when she saw her mother.
2 Fill in the blanks with antonyms of the words given in brackets: 2

Was she _____ (careful)? Was she _____ (responsible)?
3 Fill in the blanks choosing the appropriate homophones given after each blank: 2
Please _______ (right/write) it down on a _________ (piece/peace) of paper.
4 Match the following idioms and phrases: 2

a) green with envy 1) a memorably important or happy occasion
b) Red letter day 2) rise up
3) jealous
4) everyone
5 Write one word substitutes for the following definitions: 2

a) a woman with dark or brown hair
b) that which is against law
B Rewrite the following sentences after making necessary corrections: 4

1 a) The captain with his team are in the field.
b) He is neither wrong or right.
c) Please knock the door before you enter.
d) He came now only.
2 Fill in the blanks with suitable articles or prepositions: 4

I saw ____ little girl ____ long hair who was happily dancing ____ the road, ____
amazing sight!.
3 Fill in the blanks with the correct tense form of the verbs given in brackets: 2
Yesterday when I _____ (meet) him, he ___ already____ (return) from office.
C 1 Read the following jumbled sentences and arrange them in a logical manner
to form a paragraph. The first and last sentences of the passage are given at
the beginning.
(S1) Satyajit Ray made several films for children.
(S6) But today few think of Ray as a maker of childrens films.
a) Later film makers have followed his lead.
b) Today other nations are making the childrens film in a big way.
c) This was at a time when no director considered children as potential audience.
d) Ray was, thus, a pioneer in the field.
3.
Code No. 302 / O
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2. Mind mapping:
Do a mind map on the topic CONSERVING ELECTRICITY based on the sample

given above.
D. 1. Make notes from the passage given below: 5
The human brain is spherical like a ball. It is divided into two halves called the two
hemispheres. The right hemisphere controls the working of the left side of the body,
while the left hemisphere controls the right side. Furthermore, each hemisphere
controls certain kinds of mental activity. In most people, reasoning or logical thinking
and the learning of mathematics and languages are controlled by the left
hemisphere while the abilities in the arts and crafts and in music, dance and spent
are controlled by the right hemisphere.
OR
D. 2. Imagine your younger brother asks you for suggestions to improve English
Language skills.
Write a dialogue of five exchanges (excluding the given exchange) between you and
your brother.
Your brother: Hey why dont you suggest ways to improve my English? I want to
speak like you.
You: First of all, develop the habit of reading a lot.
Your brother:
You:
Your brother:
You:
Your brother:
You:
Your brother:
You:
Your brother:
You:
****
Code No. 5660
Subject: Business Environment
Course No. 3.1

[Short Answer Type]
1 a) Economic growth
b) GDP
c) PPP
d) Micro enterprises
e) Open General licence
f) Cash Reserve Ratio
g) Globalisation
h) Regional Trading Blocks
i) Direct Taxes
j) Fiscal policy
[Essay Answer Type]
2 (a) Describe briefly different components of Business Environment.

OR
(b) Discuss the recent trend occurring in the Industrial Sector of Indian Economy.
3 (a) Discuss the role of joint sector in Indian Economy.

OR
(b) Discuss the problems and prospects of Small Scale Industries in the recent
Indian Economy.
4 (a) Describe the main features of new economic policy.

OR
(b) What are the salient features of latest Foreign Investment Policy?
5 (a) Explain the objectives and functions of W.T.O.

OR
(b) Discuss the disinvestment of Public Sector in the recent period.
6 (a) Explain the salient features of current years central budget of India.
OR
(b) Explain the current and advantages of Value Added Tax Policy.
****
Code No. 304

B.A., B.Com., B.B.A., B.Sc. & B.S.W. II Year Examination March / April 2014
Paper II: General English

PART A (30 Marks)
I Answer any TWO of the following questions in about 100 words each: (2x5 = 10)
1 Describe the incident that changed the narrators mind concerning his opinion
of Mr. Kelada.
2 What is the main theme of On Shaking Hands?
3 Discuss some of the problems common to the world that India is facing. How,
according to Toynbee, is India handling them?
4 What is the significance of the title Not Just Oranges?
II Answer any TWO of the following questions in about 100 words each: (2x5 = 10)
1 I took the one less travelled and that has made all the difference. What does
Frost mean by these words? What is the statement he is trying to make in this
poem?
2 Write a note on the main idea contained in the poem This is a Photograph of
me.
3. Discuss the plight of the refugees as described in the poem Refugee Mother
and Child.
4. I, too is a simple poem of optimism in the face of discrimination. Discuss.
III. Answer any ONE of the following questions in about 200 words: (1x10 = 10)
1 Compare and contrast the character-traits of the couple and Aunt Jane in terms
of how they manage their finances.
2 Describe the difficulties that Sher Singh faced in transporting his brother across
the forest.
PART B (15 Marks)
IV Read the following passage and answer the questions that follow: (5x1 = 5)
If there is one custom that might be assumed to be beyond criticism it is the custom of
shaking hands; but it seems that even this innocent and amiable practice is upon its
trial. A heavy indictment has been directed against it in the Press on hygienic grounds,
and we are urged to adopt some more healthy mode of expressing our mutual emotion
when we meet or part. I think it would need a pretty stiff Act of Parliament and a heavy
code of penalties to break us out of so ingrained a habit. Of course, there are many
people in the world who go through life without shaking hands. Probably, most people
in the world manage to do so. The Japanese bows, the Indian salaams, and the
Chinese makes a grave motion of the hand, and the Arab touches the breast of his
friend at parting, with the tips of his fingers.
1 On what grounds has the practice of shaking hands come in for criticism?
2 What would it take to stop people from shaking hands?
3 What form of greeting is practiced by the Japanese?
4 Name the essay-writer who penned this essay.
5 Give the antonym of innocent.
V Read the following lines and answer the questions that follow: (5x1 = 5)
In the background there is a lake,
And beyond that, some low hills.
(The photograph was taken
The day after I drowned.
I am in the lake, in the centre
Of the picture, jus tunder the surface.
It is difficult to say where
Precisely, or to say
How large or small I am.
2.
Code No. 304
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1 What is the poet talking about in these lines?

2 Why is the lake important in this poem?
3 Why is it difficult to say how large or small the poet is?
4 What is the theme of this poem?
5 Give a synonym for precisely.
VI. Read the following passage and answer the questions that follow: (5x1 = 5)
Well, thats all right. But I still dont altogether understand. This house its very lovely
but doest it cost a great deal for rent?
1 Who is the speaker of these words?
2 Who are these words being addressed to?
3 What can the speaker not understand?
4 What is the problem being spoken about in this story?
5 Give an antonym for understand.
PART C (30 Marks)
VII (A) Fill in the blanks with pronouns given in brackets: 2

1 (a) My father left the house to his children; it now belongs to ______.
(b) He had built the house ______ over a period of five years.
2 Fill in the blanks with the complete forms of the verbs given in brackets: 4
a) Health ____ (is) wealth.
b) The last train ______ (arrive) at midnight, yesterday.
c) It _____ (rain) heavily all night.
d) I feel tired: I ______ (do) a lot of work since morning.
3 Fill in the blanks choosing the appropriate phrasal verb given in the brackets: 2
a) The women of India are beginning to _______ (cry up / cry out) against
atrocities against women.
b) The investigation finally _______ (arrived in / arrived at) the truth of the matter.
4 Change the voice of the following sentences: 2

a) This letter has been written by a legal expert.
b) The supermarket sells every imaginable kind of household product.
(B) Read the following passage and make notes from it. 5
The small village of Somnathpur contains an extraordinary temple, built around 1268
A.D. by the Hoyasalas of Karnataka one of the most prolific temple builders. Belur and
Helebid are among their better-known works. While these suffered during the invasion
of the 14th century, the Somnathpur temple stands more or less intact in near-original
condition. The small temple captivates with the beauty and vitality of its detailed
sculpture, covering almost every inch of the walls, pillars and even ceilings. It has three
shikaras and stands on a star-shaped raised platform with 24 edges. The outer walls
have a profusion of detailed carvings: the entire surface run over by carved plaques of
stone. There were vertical panels covered by exquisite figures of God and Goddesses,
with many incarnations being depicted. There were nymphs too, some carrying an ear
of maize, a symbol of plenty and prosperity. The elaborate ornamentation, very
characteristic of Hoyasala sculptures was a remarkable feature. On closer look and it
is worth it the series of friezes on the outer walls revealed intricately carved
caparisoned elephants, charging horsemen, stylized flowers, warriors, musicians,
crocodiles and swans.
3.
Code No. 304
-3-
OR
1 Write a report of three short paragraphs on the recent shooting of a film in your
college campus.
2 Prepare your C.V. and apply in response to the following advertisement: 5
Wanted: News Reader for local TV channel, must possess pleasing personality,
excellent command over the language, ability to present reports, willingness to work
late hours. Knowledge of computers would be an added bonus.
OR
Describe the following picture in a paragraph of 6 or 8 sentences.
(C) 1 Re-arrange the following jumbled sentences in a logical and coherent

manner: 5
a) Everybody thinks so.
b) Call in the masters and let them say.
c) Give me an examination and tell me what I ought to do.
d) What a distressing business! How unfortunate!
e) If I get a job, I cant keep it.
f) What makes you think you cant do anything?
OR
Write a paragraph based on the hints given below:
Stepped into the river colder than usual-icy edge-deeper than it had been go
slowly slime on the stones feel for foot-holds sure not to fall water was
almost waist deep snow water coming down.
Expand the following in a short paragraph:

One mans food is another mans poison.
OR
Practice makes a man perfect.
****

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Code No.

PART A (10 x 2 = 20 Marks)

Subject : Principles of Management

PART A (10 x 2 = 20 Marks)

2 (a) Define Management. Explain the functions of a manager.

3 (a) What are the key elements of the planning process?

4 (a) Indicate how authority is different from power.

5 (a) What is staffing? Explain the staffing function in detail.

6 (a) What are the elements of the communication process?

Subject : Business and Corporate Law

2 (a) What is a contract? What are the essential elements of a contract?

3 (a) Discuss briefly the rights of an unpaid seller.

Subject : Human Resource Management

Time : 3 Hours Max. Marks: 70

PART A (10 x 2 = 20 Marks)

2 (a) Explain functions of modern manager.

PART A (10 x 2 = 20 Marks)

2 (a) What is a contract? What are the essential elements of a contract?

3 (a) Who is an unpaid seller? What are his rights?

Subject : Business Mathematics and Statistics

Subject : Information Technology

Time : 3 Hours Max. Marks: 70

PART A (10 x 2 = 20 Marks)

3 (a) Discuss the applications of Expert Systems.

4 (a) Discuss various issues related to compression and decompression.

5 (a) Explain various services provided under Internet.

6 (a) Discuss the role of group ware technology in offices.

Subject : Business Economics

Time : 3 Hours Max. Marks: 70

PART A (10 x 2 = 20 Marks)

3 (a) Explain the law of demand and its exceptions.

Subject : Business Economics

Time : 3 Hours Max. Marks: 70

PART A (10 x 2 = 20 Marks)

3 (a) Explain the law of demand and its exceptions.

Subject : Business Communication

Time : 3 Hours Max. Marks: 70

2 (a) Define communication. Explain the process with various elements.

4 (a) Outline the techniques that can make a presentation effective.

5 (a) Discuss in detail the steps involved in creating a report.

6 (a) List factors to be considered while preparing a resume using an example.

Subject : Business Communication

Time : 3 Hours Max. Marks: 70

2 (a) Define communication. Explain the process with various elements.

4 (a) Outline the techniques that can make a presentation effective.

5 (a) Discuss in detail the steps involved in creating a report.

6 (a) List factors to be considered while preparing a resume using an example.

Subject : Basic Marketing

Time : 3 Hours Max. Marks: 70

1 Answer the following.

2 (a) Define marketing and explain the importance of marketing.

4 (a) Write a note on Product, Product Mix, Product Line.

5 (a) What are the factors affecting pricing? Explain in detail.

6 (a) What are the major challenges in direct marketing?

Subject : Financial Accounting

2 (a) Explain the accounting cycle.

Subject : Financial Services

Time : 3 Hours Max. Marks: 70

2 (a) Give an overview of the financial system.

3 (a) Explain the process of new issue management.

4 (a) Explain Universal Banking.

5 (a) Describe the types of lease.

6 (a) Explain the advantages of mutual funds.