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CREATIVE SERVICES REQUESTS

1. A Creative Request Form should be filled out and submitted to


the Sales and Promotions Division. This should contain basic
information on the production and a peg for the desired look of
the graphic design for the productions advertising materials.
Requests can be made for the designing of posters, brochures,
flyers, souvenir programs, print ads, signages and other printed
materials. It can also be for the posting of video advertising
materials on the CCP e-board, LT & Box Office LED monitors.

2. Schedule of layouting and design work will be on a first-come,


first-served basis. This will be based on the date of submission
of the Creative Request Form. For more extensive jobs like
souvenir programs and calendar of events, please refer to the
following timetable:

PRINT PRODUCTION TIMETABLE

Day 1 Layouting and cover/graphic designing


Day 3
Day 4 Proofreading and editing
Day 5 Initial approval of design and layout by the Marketing
Department Manager and the project lead unit
Day 6 Final editing
Day 7 Final approval of design and layout by the Marketing
Department Manager and the project lead unit and
subsequent submission of approved final artwork to the
awarded printer.
Day 8 Submission of proof/sample (downsized sample if actual
10 size is too big for a proof) by printer to CCP for approval.

Printing
Day 11 Delivery

3. Cancellations or changes?

4. Necessary materials not included in the creative request form


such as write-ups of performers, photos of artists, program notes,
partner logos, and other important details should be submitted
at least two (2) weeks or ten (10) working days prior to
printing to facilitate routing of the pre-final artwork,
proofreading, revision and sign-off of the requesting unit,. This is
also to to give sufficient time to suppliers and maximize
exposure of printed marketing collateral.
5. Late submission of abovementioned materials will not be
entertained by the Creative Services Unit.

ELECTRONIC MARQUEE

1. The Electronic Marquee should only be used for posting the monthly
schedule of events happening in different CCP venues and will not
contain advertisements of sponsors and partners. The display will only
contain plain text and will not include graphics/visuals of the events
being announced. Event announcement should conform to the
following format:
DATE TIME TITLE OF VENUE
EVENT/PERFORMANCE

February 13, 8:00 PPO Season Concert VI TNA


2015 PM

2. The Marketing Departments Creative Services Unit will be in charge


of posting and monitoring event announcements on the Electronic
Marquee while the Performance and Exhibition Department will be in
charge of providing information to be posted based on the Theater
Weekly Schedule and the Booking Adjustment.

3. The Creative Services Unit should be given at least two (2) days to
program the events to be posted. Only confirmed events as indicated
in the signed Booking Adjustment will be posted on the marquee.

4. The Creative Services Unit should also be informed of event


cancellations or changes in schedule so that the electronic marquee
can be kept constantly updated and correct information is provided to
the public.

POSTING OF BANNERS

1. When submitting requests for posting of banners and other


advertising materials, kindly ensure that the banners/ad
materials are available for posting on the date stated in the
request. Such requests are coordinated with the General Services
Division, which in turn assigns and schedules the staff who will
implement the request. If materials are not submitted on the
date stated in the request, the requesting unit will have to wait
again for the availability of LQ staff to be delegated on another
future date.
2. For the posting of banners, 2 to 3 days are allotted for
coordination and scheduling. The Creative Services Unit should
be given at least one day to coordinate with the Administrative
Department for scheduling and reservation of staff who will
implement the request.

POSTING ON THE CCP WEBSITE

1. When submitting materials for the CCP website, please make


sure that the file to be submitted is the final revised copy. The
Creative Services staff may not always be available to
accommodate further requests for revision especially when they
are engaged in other prior scheduled projects.

2. Requests for posting on the CCP website should be e-mailed to


pauloccpmktg@gmail.com and copied to
gemccpmktg@yahoo.com and sally.ccpmarketing@ymail.com.

3. The web content to be submitted should follow the following


format:

TITLE

PRESENTED BY

DATE/TIME/VENUE

ARTIST INFORMATION / EVENT DESCRIPTION

TICKET INFORMATION (including Prices and Discounts)

4. The content should include photos/poster of the production or


event, which should be resized according to the following:

WEB BANNER SIZES

List Image 145 pixels x 107


pixels
Mega Menu Image 132 pixels x 169
pixels
Spotlight Image 157 pixels x 198
pixels
Slider Image 162 pixels x 205
pixels
Featured Image 960 pixels x 400
pixels
Banner Image 1000 pixels x 367
pixels

CALENDAR OF EVENTS

1. For productions and events to be included in the CCP Calendar of


Events, an electronic copy (soft file) of the raw materials such as
event descriptions and jpeg images should be submitted to the
Sales & Promotions Division. Please send the materials to
pauloccpmktg@gmail.com; cc: gemccpmktg@yahoo.com.
This is also true for new productions suddenly arise that have not
been previously included in the yearly calendar of CCP activities.
This is to ensure that all information printed or posted on the CCP
website and social media are correct.

2. The Sales & Promotions Division should also be notified of all


cancellations or changes in program, artist, date of
performance, etc. Changes should also be sent to the
abovementioned email addresses.

3. Production of the Calendar of Events should also follow the basic


Print Production Timetable.

MARKETING COLLATERALS AND ADVERTISING MATERIALS


ITEM SPECIFICATIONS REMARKS
Island Banners (Drop 1 meter x 3 meters Vertical banners; print
Banners) from 6 to 10 pcs
depending on
available budget
Marquee (outside LT 5 feet x 7 feet Enlarged poster
entrance) image installed
outside the LT
entrance;
Long Marquee 7.5 meters x 2.1 Horizontal
(outside LT entrance) meters
Backlit Poster 28 inches x 38
inches

Billboard (along 12 meters x 3 Horizontal billboard


Macapagal Ave.) meters
Or 12 m x 2 m
Post Card (Flyer) 6 inches x 4 inches Print from 3,000 to
5,000 pcs
Flyers Variable size
Poster 18 inches by 24 Print from 300 to 500
inches pcs
Photowall (2 panels) 6 feet x 7feet
Souvenir Program 11 inches x 8.5 Variable size; print
inches from 300 to 500;
usually 40 pages each
E-billboard Ad (15 sec) 720 pixels x 480
pixels (TV size)
Season Brochure Variable size and type
Newspaper Ad (1/4 16.28 cm x 24 cm Usually sponsored
page)
Newspaper Ad (1/2 32.56 cm x 24 cm
page)
Businessworld Ad
Magazines
PRODUCTION OF PRINTED MATERIALS

The following guidelines are made to ensure the quality, accuracy and
timeliness of delivery of all CCPs printed materials.

I. Submission of raw materials to the Creative Services Division by


the end-user or project lead unit

a. Raw materials refer to the contents needed to finalize the


artwork of the printed material. These should be submitted
by the end-user or project proponent to the Creative Services
Division. The raw materials include the messages, write-ups,
program and program notes, cover artworks or graphics,
acknowledgements, photos, logos and ads required to
complete the end-product.

b. The submission of complete raw materials to the Creative


Services Division must be no later than 10 working days
before the delivery date set for the project. (Please see the
set schedule below). This allows the creative team to finish
and finalize the artwork and to submit the final material to the
awarded printer on time. This schedule must be followed to
avoid printing errors and delivery delays. Any delay on this
schedule may affect the quality of the final output and
delivery date of the finished product.

PRINT PRODUCTION TIMETABLE

Day 1 to Day Graphic artist does the lay-out and design


3 of the product
Day 4 Proofreading and Editing

Day 5 Presentation of developed product to the


Marketing Department Manager and project
lead unit
Day 6 Revisions and final editing
Day 7 Final approval and submission of approved
final artwork to the awarded printer
Day 8-10 Submission of final proof.
Printing press work
Day 11 Delivery of the finished product to the CCP
by the awarded printer

II. Submission of the approved material by the Creative Services


Division to the awarded printer for press work

a. The Creative Services Division takes responsibility for the


submission of
the final artwork to the awarded printer for press work. To
avoid any printing errors,
the creative artist/staff should coordinate and give
instructions to the representative of the printer, and must
submit to them the following materials:

1. Signature and Pagination Guides signed by the Division


Head and the Marketing Department Manager
2. One hard copy signed by the Division Head and the
Marketing Department Manager
3. One soft copy (CD) file which is identical with the hard
copy submitted

III. Penalty charges to the awarded printer for non-compliance of the


output and delivery date

a. Delivery date - to be computed by the Inspector from the


IASO office.
b. Misprinting - the Marketing Department recommends the
following deduction from the total contract price as penalty:

5 % deduction - text omission


10% deduction - misprinting of one page
20% deduction - misprinting of two or more pages
20% deduction - vital pages like message of the
Pres. & Vice Pres., program
and program notes
50% deduction - omission of sponsors logo and ads

c. On the first offense, the recommended deduction shall be


applied according to the errors the printer has made. On the
second offense, the Marketing Department reserves the right
to ban the printer from any future printing jobs required by
the Center.
We would like to request that the following measures be observed when
submitting ad materials to the Sales & Promo Division Creative Services
Unit (Graphics):

1. When submitting requests for posting of banners and other advertising


materials, kindly ensure that the banners/ad materials are available for
posting on the date stated in the request. Such requests are
coordinated with the General Services Division, which in turn assigns
and schedules the staff who will implement the request. If materials
are not submitted on the date stated in the request, the requesting
unit will have to wait again for the availability of LQ staff to be
delegated on another future date.

2. When submitting requests for banner posting, ideally 2 to 3 days are


allotted for coordination and scheduling. Please give the Creative
Services Unit at least one day to coordinate with the Administrative
Department for scheduling and reservation of staff who will implement
the request.

3. When submitting materials for the CCP website, please make sure that
the file to be submitted is the final revised copy. The Creative Services
staff may not always be available to accommodate further requests for
revision especially when they are engaged in other scheduled projects.

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