Professional Documents
Culture Documents
smar(tm)ark
brand and trademark newsletter from
Erik M. Pelton & Associates, PLLC
In This Issue
Greetings!
Trademark Tip
A recent publication in honor of National Small Business
Trademarks in the
Week ["From Beginners to Bigshots"] featured profiles of
News
several successful small businesses. A common theme among
Firm News almost all of businesses profiled: great brand names! These
brand names are exceptional because they are all
"suggestive" meaning they provide a hint of the services or
products provided but are not overly descriptive, which
would make them weaker and harder to protect as
trademarks. In addition, many have creative logos and/or
slogans.
For example:
YouTube page
Software Industry
Conference (SIC)
(Dallas, TX) - July
15-17, 2010
National Association
of Professional Asuragen Inc. - biotechnology company. [USPTO
Background
Screeners - 2010 registration for name.]
Mid-Year Meeting
Oct. 10-12 @ La
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Jolla, CA
Falls Church Arts
presentation about
copyright and
trademark - Sept.
14, 2010
Kwaplah International Inc. - Export services.
Video from Erik's
recent presentation "Kwaplah" means "all of us" in Liberian.
"Leveraging Your
Intellectual Lesson: Having a unique, strong, protected and creative
Property" can be
found here. brand name provides a business with a better opportunity for
success. Sure, some successful companies have bland
names, and some creatively named businesses fail, but all
Questions? things being equal having a memorable and creative name,
Comments? logo and slogan can provide any business with a leg up on
Contact us at: the competition!
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Firm News
We have represented clients from 48 states (sorry Hawaii
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Suggestions
If there are any topics or issues you would like to see
covered here, let us know!
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