INTRODUCTION

Insurance is a means of protection from financial loss. It is a form of risk

management primarily used to hedge against the risk of a contingent, uncertain loss.
In one form or another, we all own insurance. Whether its auto, medical, liability,
disability or life, insurance serves as an excellent risk-management and wealth-
preservation tool. Having the right kind of insurance is a critical component of any
good financial plan. While most of us own insurance, many of us don't understand
what it is or how it works.
My study is based on a survey done on customers in a bank named HDFC Bank. The
Housing Development Finance Corporation (HDFC) was amongst the first to receive
an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the
private sector, as part of the RBI's liberalization of the Indian Banking Industry in
1994. Now HDFC Bank is also Number 1 private sector bank in India.
My study is on determining the behavioral aspect of consumer towards the insurance
products. By this study we are going to find out what consumer think about insurance
and the products of insurance of HDFC Bank.

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OBJECTIVES OF THE STUDY

- To assess the satisfaction level of the consumers towards various insurance products
of the HDFC Bank

- To find out the performance factor of the sampling branch on selling of the
insurance product in comparison to other branches of the bank.

- To describe in detail about the various insurance products launched by the HDFC
bank.

- To find out type and numbers of different income category of people accepting the
insurance policy in HDFC Bank.

- To suggest/ recommend measures to improve the performance factor of the sampling

branch in regard to dealing with various insurance product.

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Literature review:-
Major Insurance Industry Trend

Although the insurance sector has had at least one spectacular disaster during the
current financial crisis, in the shape of the huge losses sustained by American
International Group (AIG), it has, by and large, not been nearly as badly damaged by
the crisis as the global banking sector.

In a considered paper on the impact on the sector of the crisis, Zurich Re author,
Marian Bell, argues that although insurers and banks are both suppliers of financial
services, and together constitute the bulk of the financial services industry, they
remain very distinct businesses, with different regulatory regimes, and a different
approach to risk. Thus, it is not surprising that the financial crisis has affected the two
related businesses of banking and insurance differently.

The insurance sector has been exposed to the current financial crisis in several ways.
It invests in equities, and, substantially, in banking stocks (which gives it exposure to
bank losses through share price losses in its investment portfolio), and in corporate
investment-grade bonds, about 60% of which come from the finance sector. Insurance
companies have also, in recent years, become much more involved in the capital
markets, with some insurance lines being securitized and sold to the capital markets.

However, this does not pose as great a risk as the banks investing in asset-backed
securities, many of which turned toxic as the US subprime mortgage crisis developed.
The International Association of Insurance Supervisors (IAIS), which represents
insurance regulators and supervisors from some 190 jurisdictions around the world,
has a clear view of the global insurance industry. In a communiqu issued on
December 17, 2008, it said that the global reinsurance sector remains resilient amid
the financial crisis.

The IAIS made the remarks in the context of publishing its fifth annual overview of
the financial conditions of reinsurers, the Global Reinsurance Market Report 2008.

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The overview assessed the reinsurance markets stability and interrelated risks, as well
as the impact of the current turmoil on the sectors ability to transact business. The
point is that reinsurers, who can be thought of as the companies to which insurance
organizations hand off some of their book risk, so as to dilute their own positions,
play an important role in the functioning of efficient insurance markets across the
world. They act like shock absorbers, particularly in providing disaster coverage.

The reinsurance business, as is true for the whole insurance sector, is very cyclical,
with good years and bad years. Another cycle in the sector is that of hard pricing
versus soft pricing. Hard pricing, basically, takes over after the sector has endured one
or more particularly bad years, and the cost of insurance across a whole range of lines
of business rises sharply. Normally, the capacity in the industry is enough to ensure
that competition for business keeps prices on the low side. Any insurance company
that tries to raise prices finds its customers going elsewhere, so no single organization
has the power to harden prices. This can only happen when capacity is taken out of
the industry, again, usually after companies have made losses through massive
payouts on disasters.

The IAIS points out that, following record losses in 2005, particularly hurricane losses
and flood damage, both 2006 and 2007 were profitable years for the reinsurance
sector. This gave the sector a solid financial base to weather the challenges of the
financial crisis, the IAIS says.

Zurich Re, in its report, quotes the IAIS as saying that no insurers have, so far,
experienced liquidity difficulties as a result of the recent market turmoil. They have
all remained open for business, and have been transacting business in a way that the
banks clearly have not.

In all, the Zurich Re report says, insurers exposure to the toxic asset-backed securities
market amounts to no more than 1% of assets in aggregate. In effect, the report says
that the upturn in the insurance industrys pricing cycle in 2008, with

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prices hardening in some lines of business, led insurers to start redeploying their
capital away from potentially dodgy derivatives investments, and back into their
core lines of business.

It is important to understand the difference between the types of risk run by the two
sectors. As the Zurich Re report notes, the banking sector invested in products where
the underlying risk is a financial or market risk (such as credit worthiness, price
volatility, or exchange-rate volatility). Insurance-linked securities, on the other hand,
are products where the underlying risk is a real event, such as a natural catastrophe, a
fire, or a motor accident. The various types of financial risk can, in some
circumstances, all turn out to be related, creating a perfect storm. With insurance
risk, however, the events are fundamentally unrelated and uncorrelated. They are non-
systemic, idiosyncratic risks. This means that in financial risks the risk can be
aggregated in ways that prevent hedging strategies from working (all prices fall when
markets collapse). The risks cannot be diversified away by investing in other
financial and market risks, the report says. In contrast, insurance-linked securities
offer the prospect of diversification and are not subject to the same degree of
contagion as financial risk. Here again, this explains why the insurance sector has
come out of the crash better than the banking sector.

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Research Methodology
The above title is self-explanatory. The study deals mainly with studying the products
of the insurance in HDFC Bank. The various segments of the markets divided in terms
of Insurance Needs, Age groups, Satisfaction levels etc. will also studied.

Sampling Technique:
Initially, a rough draft was prepared keeping in mind the objective of the research. A
pilot study was done in order to know the accuracy of the Questionnaire. The final
Questionnaire was arrived only after certain important changes were done. Thus my
sampling came out to be judgmental and convenient.

Primary data: -

For the survey a sample of 100 people were considered. All the people were
personally visited and the information was gathered.

Secondary data: -

Secondary data consist of information that already exists somewhere, having been
collected for another purpose. For this report secondary data is collected from website
of different operators, different magazines, newspapers and libraries.

Sample size: -

Thus sample size of 100 respondents is taken.

OBJECTIVE OF THE RESEARCH METHODOLOGY

To determine reasons behind opting for an insurance. To provide the company with
information of customers Insurance policy if they have any and reasons for opting for
that particular policies.

To determine customers perception towards private insurance companies and

their expectation form private insurance companies. To determine the feedback on
services provided by any other insurance agent. To study the types of benefits provided

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by insurance services. To determine the use of Internet for valuable information and
decision-making process.

SCOPE OF THE STUDY

A big boom has been witnessed in Insurance Industry in recent times. A large number
of new players have entered the market and are vying to gain market share in this
rapidly improving market. The study deals with HDFC Bank in focus and the various
segments that it caters to. The study then goes on to evaluate and analyze the findings
so as to present a clear picture of trends in the Insurance sector.

SIGNIFICANE FOR THE RESEARCHER

To facilitate and provide all the useful information of the study, the company, the
insurance industry and also provide marketing ways, methods of HDFC Bank
Insurance.

RESEARCH DESIGN:-
NON-PROBABILITY EXPLORATORY & DISCRIPTIVE EXPERIMENTAL
RESEARCH
The research is primarily both exploratory as well as descriptive in nature. The
sources of information are both primary & secondary.
A well-structured questionnaire was prepared and personal interviews were conducted
to collect the customers perception and buying behavior, through this questionnaire.

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Rourkela Institute of Management Studies, Rourkela
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 Bank logo

Type Private company

Traded as BSE: 500180

NSE: HDFCBANK
NYSE: HDB
BSE SENSEX Constituent
CNX Nifty Constituent

Industry Banking, Financial services

Founded August 1994

Headquarters Mumbai, Maharashtra, India

Area served Worldwide

Key people Aditya Puri (MD)[1]

Products Investment Banking

Investment Management
Wealth Management
Private Banking
Corporate Banking
Private Equity
Finance and Insurance
Consumer Banking
Mortgages
Credit Cards[2]

Revenue 60,210.7 crore(US$8.9 billion) (2015)[3]

Profit 3,356.8 crore(US$500 million) (2015)[4]

Total assets 687,892 crore(US$100 billion) (2015)[4]

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Number of employees 76,286 (March 2015)[5]

Website HDFCBank.com

HDFC Bank Limited (Housing Development Finance Corporation) is an Indian

banking and financial services company headquartered in Mumbai, Maharashtra. It
has about 76,286 employees including 12,680 women and has a presence in Bahrain,
Hong Kong and Dubai. HDFC Bank is the second largest private bank in India as
measured by assets. It is the largest bank in India by market capitalization as of
February 2016. It was ranked 58th among Indias most trusted brands according to
Brand Trust Report, 2015.
The Housing Development Finance Corporation Limited (HDFC) was amongst the
first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set
up a bank in the private sector, as part of RBI's liberalization of the Indian Banking
Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC
Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced
operations as a Scheduled Commercial Bank in January 1995.
Total balance sheet size as of December 31, 2015 was Rs. 687,892 crores as against
Rs. 534,855 crores as of December 31, 2014. The Banks total income for the quarter
ended December 31, 2015 was Rs.18, 283.3 crores, up from Rs.14, 930.7 crores for
the quarter ended December 31, 2014. Net revenues (net interest income plus other
income) increased by 20.7% to Rs. 9,940.7 crores for the quarter ended December 31,
2015 as against Rs. 8,234.8 crores for the corresponding quarter of the previous year.

History of HDFC Bank:-

In 1992, HDFC Bank Limited was incorporated, with its registered office in Mumbai,
India. Its first corporate office and a full service branch at Sandoz House, Worli was
inaugurated by the then Union Finance Minister, Dr. Manmohan Singh.
It operates in 2,505 cities in India with 4,281 branches which are linked on an online
real-time basis. The Bank has a network of 11,843 ATMs across India.

Promoter:-
HDFC is India's premier housing finance company and enjoys an impeccable track
record in India as well as in international markets. Since its inception in 1977, the
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Corporation has maintained a consistent and healthy growth in its operations to
remain the market leader in mortgages. Its outstanding loan portfolio covers well over
a million dwelling units. HDFC has developed significant expertise in retail mortgage
loans to different market segments and also has a large corporate client base for its
housing related credit facilities. With its experience in the financial markets, strong
market reputation, large shareholder base and unique consumer franchise, HDFC was
ideally positioned to promote a bank in the Indian environment.

Business Focus:-
HDFC Bank's mission is to be a World Class Indian Bank. The objective is to build
sound customer franchises across distinct businesses so as to be the preferred provider
of banking services for target retail and wholesale customer segments, and to achieve
healthy growth in profitability, consistent with the bank's risk appetite. The bank is
committed to maintain the highest level of ethical standards, professional integrity,
corporate governance and regulatory compliance. HDFC Banks business philosophy
is based on five core values: Operational Excellence, Customer Focus, Product
Leadership, People and Sustainability.

Capital Structure:-
As on 31st March, 2015 the authorized share capital of the Bank is Rs. 550 crore. The
paid-up share capital of the Bank as on the said date is Rs 501,29,90,634/-
( 2506495317 ) equity shares of Rs. 2/- each). The HDFC Group holds 21.67 % of the
Bank's equity and about 18.87 % of the equity is held by the ADS / GDR Depositories
(in respect of the bank's American Depository Shares (ADS) and Global Depository
Receipts (GDR) Issues). 32.57 % of the equity is held by Foreign Institutional
Investors (FIIs) and the Bank has 4,41,457 shareholders.
The shares are listed on the Bombay Stock Exchange Limited and The National Stock
Exchange of India Limited. The Bank's American Depository Shares (ADS) are listed
on the New York Stock Exchange (NYSE) under the symbol 'HDB' and the Bank's
Global Depository Receipts (GDRs) are listed on Luxembourg Stock Exchange under
ISIN No US40415F2002.

CBoP & Times Bank Amalgation:-

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On May 23, 2008, the amalgamation of Centurion Bank of Punjab with HDFC Bank
was formally approved by Reserve Bank of India to complete the statutory and
regulatory approval process. As per the scheme of amalgamation, shareholders of
CBoP received 1 share of HDFC Bank for every 29 shares of CBoP. The
amalgamation added significant value to HDFC Bank in terms of increased branch
network, geographic reach, and customer base, and a bigger pool of skilled
manpower.
In a milestone transaction in the Indian banking industry, Times Bank Limited
(another new private sector bank promoted by Bennett, Coleman & Co. / Times
Group) was merged with HDFC Bank Ltd., effective February 26, 2000. This was the
first merger of two private banks in the New Generation Private Sector Banks. As per
the scheme of amalgamation approved by the shareholders of both banks and the
Reserve Bank of India, shareholders of Times Bank received 1 share of HDFC Bank
for every 5.75 shares of Times Bank.

Distribution Network:-
HDFC Bank is headquartered in Mumbai. As of March 31, 2016, the Banks
distribution network was at 4,520 branches across 2,587 cities. All branches are linked
online on a real-time basis. Customers across India are also serviced through multiple
delivery channels such as Phone Banking, Net Banking, Mobile Banking, and SMS
based banking. The Banks expansion plans take into account the need to have a
presence in all major industrial and commercial centers, where its corporate customers
are located, as well as the need to build a strong retail customer base for both deposits
and loan products. Being a clearing / settlement bank to various leading stock
exchanges, the Bank has branches in centres where the NSE / BSE have a strong and
active member base. The Bank also has a network of 12,000 ATMs across India.
HDFC Banks ATM network can be accessed by all domestic and international Visa /
MasterCard, Visa Electron / Maestro, Plus / Cirrus and American Express Credit /
Charge cardholders.

Management:-
Mrs. Shyamala Gopinath holds a Masters Degree in Commerce and is a CAIIB. Mrs.
Gopinath has 39 years of experience in financial sector policy formulation in different
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capacities at RBI. As Deputy Governor of RBI for seven years and member of the
Board. Mrs. Gopinath had been guiding and influencing the national policies in the
diverse areas of financial sector regulation and supervision, development and
regulation of financial markets, capital account management, management of
government borrowings, forex reserves management and payment and settlement
systems.
The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25
years and before joining HDFC Bank in 1994 was heading Citibank's operations in
Malaysia.
The Bank's Board of Directors is composed of eminent individuals with a wealth of
experience in public policy, administration, industry and commercial banking. Senior
executives representing HDFC are also on the Board.
Senior banking professionals with substantial experience in India and abroad head
various businesses and functions and report to the Managing Director. Given the
professional expertise of the management team and the overall focus on recruiting and
retaining the best talent in the industry, the bank believes that its people are a
significant competitive strength.

Technology:-
HDFC Bank operates in a highly automated environment in terms of information
technology and communication systems. All the banks branches have online
connectivity, which enables the bank to offer speedy funds transfer facilities to its
customers. Multi-branch access is also provided to retail customers through the
branch network and Automated Teller Machines (ATMs).

The Bank has made substantial efforts and investments in acquiring the best
technology available internationally, to build the infrastructure for a world class bank.
In terms of core banking software, the Corporate Banking business is supported by
Flexcube, while the Retail Banking business by Finware, both from i-flex Solutions
Ltd. The systems are open, scaleable and web-enabled.

The Bank has prioritised its engagement in technology and the internet as one of its
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key goals and has already made significant progress in web-enabling its core
businesses. In each of its businesses, the Bank has succeeded in leveraging its market
position, expertise and technology to create a competitive advantage and build market
share

Businesses:-
HDFC Bank caters to a wide range of banking services covering commercial and
investment banking on the wholesale side and transactional / branch banking on the
retail side. The bank has three key business segments:
WholesaleBanking-
The Bank's target market is primarily large, blue-chip manufacturing companies
in the Indian corporate sector and to a lesser extent, small & mid-sized corporates
and agri-based businesses. For these customers, the Bank provides a wide range
of commercial and transactional banking services, including working capital
finance, trade services, transactional services, cash management, etc. The bank is
also a leading provider of structured solutions, which combine cash management
services with vendor and distributor finance for facilitating superior supply chain
management for its corporate customers. Based on its superior product delivery /
service levels and strong customer orientation, the Bank has made significant
inroads into the banking consortia of a number of leading Indian corporates
including multinationals, companies from the domestic business houses and
prime public sector companies. It is recognised as a leading provider of cash
management and transactional banking solutions to corporate customers, mutual
funds, stock exchange members and banks.
Treasury:-
Within this business, the bank has three main product areas - Foreign Exchange
and Derivatives, Local Currency Money Market & Debt Securities, and Equities.
With the liberalisation of the financial markets in India, corporates need more
sophisticated risk management information, advice and product structures. These
and fine pricing on various treasury products are provided through the bank's
Treasury team. To comply with statutory reserve requirements, the bank is
required to hold 25% of its deposits in government securities. The Treasury
business is responsible for managing the returns and market risk on this
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 investment portfolio.
RetailBanking:-
The objective of the Retail Bank is to provide its target market customers a full
range of financial products and banking services, giving the customer a one-stop
window for all his/her banking requirements. The products are backed by world-
class service and delivered to customers through the growing branch network, as
well as through alternative delivery channels like ATMs, Phone Banking,
NetBanking and Mobile Banking.
The HDFC Bank Preferred program for high net worth individuals, the HDFC
Bank Plus and the Investment Advisory Services programs have been designed
keeping in mind needs of customers who seek distinct financial solutions,
information and advice on various investment avenues. The Bank also has a wide
array of retail loan products including Auto Loans, Loans against marketable
securities, Personal Loans and Loans for Two-wheelers. It is also a leading
provider of Depository Participant (DP) services for retail customers, providing
customers the facility to hold their investments in electronic form.
HDFC Bank was the first bank in India to launch an International Debit Card in
association with VISA (VISA Electron) and issues the MasterCard Maestro debit
card as well. The Bank launched its credit card business in late 2001. By March
2015, the bank had a total card base (debit and credit cards) of over 25 million.
The Bank is also one of the leading players in the "merchant acquiring" business
with over 235,000 Point-of-sale (POS) terminals for debit / credit cards
acceptance at merchant establishments. The Bank is well positioned as a leader in
various net based B2C opportunities including a wide range of internet banking
services for Fixed Deposits, Loans, Bill Payments, etc.

Ratings:-
Credit Rating:-
HDFC Bank has its deposit programmes rated by two rating agencies - Credit
Analysis & Research Limited. (CARE) and Fitch Ratings India Private Limited. The
bank's Fixed Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by
CARE, which represents instruments considered to be "of the best quality, carrying
negligible investment risk".

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CARE has also rated the bank's Certificate of Deposit (CD) programme "PR 1+"
which represents "superior capacity for repayment of short term promissory
obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has
assigned the "tAAA (ind)" rating to the bank's deposit programme, with the outlook
on the rating as "stable". This rating indicates "highest credit quality" where
"protection factors are very high".
HDFC Bank also has its long term unsecured, subordinated (Tier II) Bonds of Rs.4
billion rated by CARE and Fitch Ratings India Private Limited. CARE has assigned
the rating of "CARE AAA" for the Tier II Bonds while Fitch Ratings India Pvt. Ltd.
has assigned the rating "AAA (ind)" with the outlook on the rating as "stable". In each
of the cases referred to above, the ratings awarded were the highest assigned by the
rating agency for those instruments.

Corporate Governance Rating:-

The bank was one of the first four companies, which subjected itself to a Corporate
Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating
Information Services of India Limited (CRISIL). The rating provides an independent
assessment of an entity's current performance and an expectation on its "balanced
value creation and corporate governance practices" in future. The bank was assigned a
'CRISIL GVC Level 1' rating in January 2007 which indicates that the bank's
capability with respect to wealth creation for all its stakeholders while adopting sound
corporate governance practices is the highest.

Awards and Accolades:-

HDFC Bank began operations in 1995 with a simple mission: to be a "World-class
Indian Bank". We realized that only a single-minded focus on product quality and
service excellence would help us get there. Today, we are proud to say that we are
well on our way towards that goal.
Over the years, the Bank has received recognition and awards from several leading
organizations and publications, both domestic and international (details are available
on http://www.hdfcbank.com/aboutus/awards/default.htm).

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Some important awards that the Bank won:

NABARD Award Best Bank in JLG-Bank Linkage programme

in Assam
Business Today - KPMG India's - Bank of the year
Best Bank - Best Digital Banking Initiative awards
NABARD Award Best Bank in SHG Credit Linkage in Tamil
Nadu
National Payments Excellence HDFC Bank wins NPCI National Payments
Awards 2015 Excellence Awards
Business Today Award Best CEO Award - Mr. Aditya Puri
Kerala's State Forum of Bankers' Best Bank Branch
Club Award
FinanceAsia Awards Best Equity Deal in Asia Award
IDC Insights Award 2015 Excellence in Customer Experience
QualTech Award HDFC Bank wins Award at 27th QIMPRO
Convention
Lean Sigma project competition Best Case Study Award
IDRBT Banking Technology Best Bank Award for Cyber Security Risk
Excellence Awards 2014-15 Management among Large Banks
FinanceAsia Country Awards 2015 - Best Asian Bank
- Best Domestic Bank - India
Forbes Asia Fab 50 Companies List for the 9th year
AIMA Managing India Awards - Business Leader of the Year - Aditya Puri
2015
Barron's - World's 30 Best CEOs - Mr Aditya Puri
Finance Asia poll on Asia's Best - Best Managed Public Company - India'
Companies 2015 Best CEO- Aditya Puri
Best Corporate Governance- Rank 3
Best Investor Relations- Rank 3
J. P Morgan Quality Recognition - Best in class straight Through Processing
Award Rates

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Subsidiaries:-

HDB Financial Services Limited (HDBFS) is engaged in retail asset financing. It

is a non-deposit taking non-bank finance company (NBFC). Apart from lending to
individuals, the company grants loans to micro, small and medium business
enterprises. It also runs call centers for collection services to the HDFC Banks retail
loan products. The Company is promoted by HDFC Bank Ltd which has 97.42%
shareholding in the Company as on 31 March 2012. As of March 31, 2015, HDBFS
had 425 branches in 265 cities. During the FY 2013-14, HDBFS had turnover of Rs
1688.27 crores and profit after tax of Rs 209.24 crores.

HDFC Securities Limited (HSL) is engaged in stock broking. As of March 31,

2014, HDBFS has 200 branches across 160 cities. HDFC Bank has 89.24%
shareholding in HSL. During the FY 2013-14, HSL had turnover of Rs 263.1 crores
and profit after tax of Rs 78.4 crores.

Products of HDFC Bank ( Insurance)

Life Insurance:-
Insurance policies for pension, term insurance, endowment, life coverage and
accident deaths.
Flexible insurance plans with affordable premium to fulfil your requisites in
terms of sum assured,
HDFC Life Click2Protect Plus Plan-
HDFC Life Health Assure Plan- coverage and returns.
HDFC Life Cancer Care-
Consistent post-
HDFC Life Sanchay-
HDFC SL YoungStar Super Premium- purchase support.
Hdfc Life ClassicAssure Plus-
Different types of
HDFC Life Sampoorn Samridhi Plus Plan-
HDFC Life New Immediate Annuity Plan- Life Insurance
HDFC SL ProGrowth Super II-
products.
HDFC Life ProGrowth Plus-
HDFC LifeSuper Income Plan Various segments of Life
HDFC Life Click2Invest-ULIP insurance policy are:-
HDFC Life YoungStar Udaan-
HDFC Life Sampoorn Nivesh-
HDFC Life Super Savings Plan-
Rourkela Institute of Management Studies, Rourkela
HDFC Life Personal Pension Plan-
18
HDFC Life Progrowth Flexi-
HDFC Life Smart Woman Plan-
HDFC Life Uday-
HDFC Life Assured Pension Plan-ULIP
Health Insurance:-

Insurance policies for protection against personal accident, critical illness, and
hospitalization available.
Flexible insurance plans to cover your expenses due to hospitalization, post-
hospitalization treatment, disability, injuries, surgical procedures, domiciliary
treatment, etc.
Renewal bonus for claim-free renewal of insurance policies.
Various Health Insurance Policies are:-

Health Suraksa
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 Critical illness- silver plan
Critical illness- platinum plan
Individual personal accident

Motor Insurance:-
Cashless claim service over 1600+ authorized network of garages across India.
HDFC ERGO has been recognized as one of the fastest claims settling
Insurance Companies among private insurers.
Comprehensive coverage options such as personal accident cover for owner
and driver, third party liability, and protection against loss or damage of
vehicle due to accident, theft, terrorism, riots, strikes, malicious acts, etc.
Insurance policies for all kinds of commercialized and private vehicles
available.

Commercial Vehicle Insurance

Private Car Insurance

Home Insurance:-
Insurance policy for home structure and its contents.
Insurance protection against losses and damages due to fire, theft, burglary,
larceny, natural disasters, terrorism, etc.
Low cost optional cover for Burglary including Theft and Larceny available.

Two Wheeler Loan:-

Cashless claim service over 1600+ authorised network of garages across India
Online purchases and renewals at competitive premium rates
Comprehensive coverage options such as personal accident cover for owner
and driver, third party liability, and protection against loss or damage of
vehicle due to accident, theft, terrorism, riots, strikes, malicious acts, etc.

Travel Insurance:-
Multiple options to protect your travels against major health, luggage and
environmental challenges.

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 Easy-to-buy online insurance policies available.
24X7 emergency assistance with international travel insurance policies.

Mission & Vission:-

Vision Statement

Become the undisputed market leader in providing housing related finances, to

realize the dream of shelter for all in Sri Lanka.

Mission Statement

To our shareholders, our mission is to optimize returns.

To our customers, our mission is to provide a caring service by anticipating

their requirements and innovatively satisfying them beyond their
expectations.

To our staff, our mission is to identify their multi-faceted talents, develop,

motivate, recognize and reward them towards fulfillment of the institutional
and national housing vision.

To the national economy and the industry regulator, we are the key driver and
thought leader, shaping and financing the national housing policy.

To our natural environment, we enforce sustainable practices across all our

activities.

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Data Analysis:-

Market Research for the project was conducted in HDFC Bank, Koelnagar, Rourkela,
Odisha. It is a descriptive type of research and sampling for responses is simple
random sampling. The sample size for the research is 100 for comparative analysis.

In the survey I have also find out the the perception for insurance in Rourkela.

Analysis Made By Responses :

1. Gender:-

Male 68%

Female 32%

Analysis:

Among the 100 respondents, 68% of respondent are male and 32% respondents are
female.

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2. Age Group:-

20-30 22%

30-40 29%

40-50 33%

Above 50 16%

Table no. 1- Age Group of the respondents

Analysis:

Customer of age 30-40 & 40-50 visited the most to the bank.

Interpretation:

Hdfc Bank is mostly visited by the adults and middle-aged customers.

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3. Income of the respondents.

Less than 10,000 0

10,000 to 25,000 22%

25, 000 to 40,000 36%

Above 40, 000 42%

Table 2:- Respondents Income.

Analysis:

Most of the Customers have their monthly income between 25,000 to

40,000 or above 40,000 but the Customers hardly revealed their true
income.

Interpretation:

Most of the customers are business person or salaried.

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 4. Do you have an account in HDFC Bank.

Yes 66%

No 34%
Chart:-

Analysis:

Most of the Customer were having their accounts in HDFC Bank. Some were going to
open there account and some customer were there to just get some information .

Interpretation:

Maximum customer already had their account in the bank and also happy with the
service..

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 5. Do you Have an existing insurance in HDFC ?

Yes 48%
No 52%
Chart:-

Analysis:

Around 48% customer had done there Insurance from HDFC.

Interpretation:

Maximum Customer did not prefer HDFC bank.

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 6. Which Insurance policy do you have?

Life 42%
Non-Life 33%
Both 12%

Analysis:

Maximum customer have taken life insurance as there 1 st choice, after that non- life
and some have chosen both life and non-life.

Interpretation:

Around 55% customer preferred life insurance because HDFC has so many products
to choose from Insurance.

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 6. How do you perceive insurance as?
Life Coverage 32%
Tax Savings tool 20%
As an Investment 48%

Analysis:
Maximum customer take insurance as investment tool.

Interpretation:
Insurance is mostly interpreted as an investment tool for many customer. Some
customer also take insurance as a life coverage policy.

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 7. What are the features of insurance policy that attracts you the
most?

Money back guarantee 28%

Large risk coverage 30%
Low premium 19%
Company reputation 20%
Other 0

Chart:-

Analysis:

As you can see that maximum customer thinks that Insurance as Large risk coverage.
People also take Insurance as money back guarantee.

Interpretation:

Customer take insurance as large risk coverage and money back guarantee because
customer just invest the money and they forget about it for some time.

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 8. What is your present premium that you are paying?
HDFC Life Click2Protect Plus Plan- 17
HDFC Life Health Assure Plan- 13
HDFC Life Cancer Care- 7
HDFC Life Sanchay- 0
HDFC SL YoungStar Super Premium- 0
Hdfc Life ClassicAssure Plus- 0
HDFC Life Sampoorn Samridhi Plus Plan- 9
HDFC Life New Immediate Annuity Plan- 0
HDFC SL ProGrowth Super II- 0
HDFC Life ProGrowth Plus- 0
HDFC LifeSuper Income Plan 0
HDFC Life Click2Invest-ULIP 0
HDFC Life YoungStar Udaan- 8
HDFC Life Sampoorn Nivesh- 0
HDFC Life Super Savings Plan- 2
HDFC Life Personal Pension Plan- 30
HDFC Life Progrowth Flexi- 0
HDFC Life Smart Woman Plan- 15
HDFC Life Uday- 0
HDFC Life Assured Pension Plan-ULIP 12
Chart:-

Analysis:

As you can see that maximum customer are paying for HDFC Life Personal Pension
Plan, HDFC Life Sampoorn Samridhi Plus Plan, HDFC Life Health Assure Plan.

Interpretation:

Maximum customer are who are of age 40 to 50 have taken the pension plan for
investment thinking about there future.
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 9. Who influenced you to bank with HDFC Bank?

a. Family Member 20%

b. Friends 16%
c. Advertisement 34%
d. Others 30%

Chart:-

Analysis:

As you can see that maximum customer have been influenced by Advertisements and
some customer are salaried customer due to which they have been provided by HDFC
account.

Interpretation:

Customer have been mainly influenced by advertisements like they have digitally
seen the advertisement and also by posters and hoardings of HDFC Bank. Many
customers are also from Salaried based who are provided with HDFC account by
there company.

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 10. How do you rate HDFC Bank over others?

e. Very Good 30%

f. Good 35%
g. Average 20%
h. Bad 15%
i. Worst 0

Chart:-

Analysis:

Around 35% customers ranked HDFC as a good bank with Good Service and 30%
ranked it in very good.

Interpretation:

Customer had very good perception for HDFC bank. Customer said that HDFC bank
is giving customers very good service in leading for each and every information for
every product. That is why HDFC bank is ranked in Number Bank in India.

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Findings:-

As the people think that insurance is a tool to protect their family & a tax saving
device. They are aware of the fact & realizing its, importance. The company should try
to expand & build up its infrastructure because there is a large potential for insurance
in India. With the objective and goals to meet the demands & expectations of the
public. Because the entrance of private players will increase the competition and it
would be a tough task to secure a good position in market.
Since HDFC Bank is leading with several companies policies it should be easy for
them to penetrate into the market and secure a good position if they pay greater
attention to the service part provided to their customer and thereby forming a long and
trusted relationship.
It is also find that HDFC Standard life insurance traditional plans are very useful for a
normal person and the children plan is one of the most popular products of the
company.
As seen from the survey mostly the young generation is most preferring to buy the
insurance policy to save their future uncertainty and about also many of the
respondents prefer to buy life policy and also many prefer both the policies that is life
and non life policy.

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Suggestions

As the people think that insurance is a tool to protect their family & a tax saving
device. They are aware of the fact & realizing its, importance. The company should
try to expand & build up its infrastructure because there is a large potential for
insurance in India.
Company should come up with its branch in various places in Rourkela. With the
objective and goals to meet the demands & expectations of the public. Because
the entrance of private players will increase the competition and it would be a tough
task to secure a good position in market. Since HDFC Bank & HDFC life is leading
with several companies policies it should be easy for them to penetrate into the
market and secure a good position if they pay greater attention to the service part
provided to their customer and thereby forming a long and trusted relationship.
Company must provide training to their agents and executives so that they can satisfy
customers doubts effectively. There must be good incentive schemes to be designed
as these can acts as good motivators for the agents. The scheme of permanent job
placement must be introduce for those advisors who have shown extra ordinary
performance. Company should have more ATM services in various places in
Rourkela.
Increase in distribution sector. Provide proper training to workforce. The company
should more oriented towards rural market. Provide lower premium policies so that we
could target middle class people and generate good cash flow for futher growth.
Changes in the policies should be communicated to the customers at the earliest.

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Conclusion
Our exhaustive research in the field of Insurance threw up some interesting trends
which can be seen in the above analysis. A general impression that we gathered during
Data collection was the immense awareness and knowledge among people about
various companies and their insurance products. People are beginning to look
beyond LIC for their insurance needs and are willing to trust private players with their
hard earned money .
People in general have been impressed by the marketing and advertising
campaigns of insurance companies. A high penetration of print , radio and Television
ad campaigns over the years is beginning to have its impact now.
According to findings, it is depicted that this is the sector, which has most business
opportunities perhaps in India. Insurance industry is one of the fastest sectors in India.
Insurance sector has been growing by 25% to 30% and it is expected to increase by
50% in coming 5 years. After the opening up of the insurance sector, it has become
much competitive and insurance awareness among people has increased. In total
sample knows about more than 8 insurance companies. They dont know about the
new entrants in the insurance industry. So private companies should use different
channels to establish them and ensure their presence in the minds of customers
Another heartning trend was in terms of people viewing insurance as a tax saving and
investment instrument as much as a protective one. A very high number of
respondents have opted for insurance for such purposes and it shows how
insurance companies have been successful to attract public money in recent times.
Life insurance service sector is highly growing. HDFC is the private insurance
organization which is developing and growing at fast rate. It is renowned for
transparency and high corporate governance standard.

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Bibliography
Following are sources which helped me during my summer training:-

References:-

Websites:-
www.hdfcbank.com
www.hdfcslife.com
www.businessconnect.com
http://www.slideshare.net/abhishektanna/hdfc-bank-ppt-25603610?qid=031b275b-
f3d3-48d9-9c8d-3677b5bedc43&v=&b=&from_search=3
http://www.slideshare.net/abhike/hdfc-bank-project-report?qid=031b275b-f3d3-48d9-
9c8d-3677b5bedc43&v=&b=&from_search=1
http://www.ibef.org/industry/insurance-sector-india.aspx
www.scribd.com

Journal:-
India Today

Thanks to the HDFC Bank, Koelnagar branch, Rourkela, for providing me

valuable informations and giving me good & important Data for this project.

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 Questionnaire

This questionnaire is administered only to seek information regarding your perception

about the banks services. No part of this would be published in any forum. It is very
confidential and only for project purpose. Kindly be free to answer few questions
below.

TICK ON EACH POINTS ( )

2. Name:-

3. Mobile/Ph.no- ..

4. Sex: - (a) Male (b) Female

5. Age: - (a) 20 to 30 (b) 30 to 40 (c) 40 to 50 (d)

Above 50

6. Occupation:-

7. Income (per month):- (a) Less than Rs.10, 000 (b) Rs. 10,000-25,000
(c) Rs. 25,000 - to 40,000 (d) Above
Rs. 40, 000

8. Do you have an Account in HDFC bank:-

(a) Yes
Account No:-

(b) No
Then which Bank:-

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 9. Do you have any existing insurance in HDFC?

Yes
No

10. Which Insurance policy do you have?

a. Life b. Non-Life c. Both

11. How do you perceive insurance as?

Life Coverage
Tax Savings tool
As an Investment

12. What are the features of insurance policy that attracts you the most?

Money back guarantee

Large risk coverage
Low premium
Company reputation
Other

13. What is your present premium that you are paying?

HDFC Life Click2Protect Plus Plan-

HDFC Life Health Assure Plan-
HDFC Life Cancer Care-
HDFC Life Sanchay-
HDFC SL YoungStar Super Premium-
Hdfc Life ClassicAssure Plus-
HDFC Life Sampoorn Samridhi Plus Plan-
HDFC Life New Immediate Annuity Plan-
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 HDFC SL ProGrowth Super II-
HDFC Life ProGrowth Plus-
HDFC LifeSuper Income Plan
HDFC Life Click2Invest-ULIP
HDFC Life YoungStar Udaan-
HDFC Life Sampoorn Nivesh-
HDFC Life Super Savings Plan-
HDFC Life Personal Pension Plan-
HDFC Life Progrowth Flexi-
HDFC Life Smart Woman Plan-
HDFC Life Uday-
HDFC Life Assured Pension Plan-ULIP

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14. Who influenced you to bank with HDFC Bank?

a. Family Member
b. Friends
c. Advertisement
d. Others

15. How do you rate HDFC Bank over others?

a. Very Good
b. Good
c. Average
d. Bad
e. Worst

Any suggestions you have are welcomed:-

THANK
YOU..

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