Professional Documents
Culture Documents
Positioning/Messaging/Brand
CEB PR Positioning
CEB-uses-Slideshare-frequently-
-this-may-be-something-
Wisegate-adds-to-the-social-
lineup.-
Corporate.-ExecuBve.-Enterprise.-
Need-to-more-aggressively-build-our-You-Tube-and-Slide-Share-
channels:-
YouTube--more-customer-interviews;-Research-Minute-interview-with-
Elden-that-covers-our-latest-live-member-research--
Short-slide-shows-on-our-Roundtable-Recaps-
Messaging--highlight-that-we-serve-a-totally-underserved--market--
senior-level-IT-pracBBoners;-highlight-our-product-innovaBon;-highlight-
cost-versus-value;-redene-bigger-story-around-crowd)source-private-IT-
advisory-services-(more-than-peer);highlight-quality-versus-quanBty-
messaging;-love-the-on-request-advice-messaging--may-be-a-good-
way-to-describe-concierge-services-(along-with-the-other-stu)-
Make-sure-we-customize-our-pitches-to-media-covering-CEB-with-our-
dierenBaBon-and-key-compeBBve-messaging-
Brand:--Looks-stogy,-expensive,-staBc-
Modern.-Tech-rockstar.-
Messaging:--Highlight-quality-versus-quanBty-
messaging;-highlight-our-product-innovaBon-
They-do-very-lible-from-a-press-perspecBve-and-
social-media-perspecBve;-conBnue-to-aggressively-
leverage-these-channels-with-our-air-wars-
messaging-
Brand:--More-contemporary-branding;-lots-
happening-on-the-home-page;-WG-needs-to-show-
more-tangible-examples-of-our-value-through-new-
Knowledge-Hub-and-home-page-redesign-
Dated.-
Messaging:--We-should-have-no-problem-
compeBng-with-these-guys-
ConBnue-with-our-PR/Social-media-strategies-
and-execuBon-
Brand:--Stogy,-dated-
Corporate.-Enterprise.-MoBvaBonal.-
Press-coverage-and-releases-driven-by-their-
events;-conBnue-with-our-PR/social-media-plans-
Messaging:--Highlight-we-are-innovaBng-the-
events-industry-with-our-approach;-highlight-our-
product-innovaBon;-highlight-more-the-market-
we-serve;-need-to-make-sure-we-conBnue-to-
build-our-member-tesBmonials;-need-more-
brand-tesBmonials-
Brand:--They-do-a-good-job-highlighBng-brand-
customers-and-quotes-
17 2014 Wisegate, Inc. -- CONFIDENTIAL
Peerlyst PR Positioning
Modern.-Techy.-
Get-enewsleber-launched--showing-top-search-
trends-and-key-discussions-from-our-community-
Messaging:--Make-crowd)sourced-story-bigger-
than-product-reviews;-highlight-product-
innovaBon,-vendor)free;-vision-
Not-very-acBve-from-a-PR/social-media-
perspecBve-
Brand:--Looks-innovaBve--product-reviews-only-
Clever.-Modern.-
Same-as-Peerlyst-
Brand:--Very-clever-branding;-uplevel-our-brand-
More-of-the-Whats-Working-&-New-Way-of-
BuckeBng-
Market/Vision Product Customer/
Company Story
Story Innovation Story Member
Key Messages Key Messages Key Messages Who
Sound Bytes Analogy Proof Supports
Proof Proof Channels & Above
Channels & Channels & Frequency Channels &
Frequency Frequency Frequency