Professional Documents
Culture Documents
The Board of Directors has set the vision of a new organization that is
committed to sustainable business and value. It then sets the goal for the
organization to focus on its vision, with the goal of producing the lowest
possible waste material in a closed- Loop business model.
Nike has taken the lead in creating a unique shopping experience for
consumers through innovative websites such as Nike ID, which gives
consumers the opportunity to design their own Nike products. Nike.com is a
global e-commerce website with cutting-edge technology. Changes in the
store are designed to introduce better product descriptions, faster
performance, and increased customer service. They combined with the first
redevelopment of Nike's online store. Since its launch in 1999, the result is a
new, more dynamic online shopping experience, in which conventional
conventions of e-commerce will adjust the unique character of the Nike brand
website with over 30,000 products.
Nike.com
is considered one of the major
weapons to make.
Nike can win the
hearts
of people around the world and still be in the leading position in sporting
goods.
SWOT of NIKE
1) Strengths
Nike is a popular brand. The brand that dominates the sporting
goods market. Because Nike has been produced in response to playing
different sports, be it football, basketball and baseball, tennis, golf,
athletics, wrestling, including products to meet the lifestyle of the
modern woman who cares healthier.
2) Weaknesses
The materials used in the production of lower quality than the
competitor's and competitors are developed in a wear design not only for
sports but also for general wear.
3) Opportunities
Because Nike products are distinguished by fashion. It is also
designed to fit the lifestyle of today's people and covers a wide range of
sports.
4) Threats
In the wake of the economic downturn, in 2007, Nike released a
total of 1,750 employees worldwide, representing about 5 percent of the
global employment rate, of which 500 were employees at Nike's
headquarters in Beaverton, Oregon State, United States. In order to
restructure our new organization, we will focus on expanding our global
market and maintaining our competitive position with our global
competitors.