Professional Documents
Culture Documents
BSBMKG607B
Zeeshan Murtaza
Assessment No.1
____________________________________________________
VISION
OBJECTIVE No.1
OBJECTIVE No.2
Table 4
ACTIVITIES Two types of surveys will be undertaken for each strategy (a quantitative and a
qualitative). This will take place at the entrance of the premises to a sample of 350
customers along 4 Sundays Morning, as it is the day and time when greater
assistance is estimated at Store.
Internal Staff
RESOURCE Time: Sunday morning
S Budged: $5000
Technology: Computers, tablets.
REPORT
Introduction
3. The External research consultant which had an over run of $600 and
2 weeks. We need to adjust over Financial and time budget.
- The preferred Loyalty Program with a 70% response will be the point
system. Then with a 20% response will be the Tier System. Then, with
a 10% Share the VIP System. (Please review Appendix 4)
Summery
APPENDIX 3
QUESTIONARE
From 1 to 5, being one (1) the LEAST LIKELY, five (5) being MOST
LIKELY.
1. How likely are you to buy a coffee while shopping at Outdoorwares?
From 1 to 5, being one (1) the LEAST LIKELY, five (5) being MOST
LIKELY.
2. How likely are you to shop as a family at Outdoorwares?
From 1 to 5, being one (1) the LEAST LIKELY, five (5) being MOST
LIKELY.
3. Are you more likely to shop on Sunday Morning?
Manage market 7
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1. _________________
2. _________________
3. _________________
From 1 to 5, being one (1) the LEAST LIKELY, five (5) being MOST
LIKELY.
5. Are you more likely to spend $10 on coffee and a snack while shopping on
Sunday Morning?
6. What are 3 food snacks you would eat on a Sunday morning from our
Coffee Shop?
1. _______________ 2. _______________ 3.
_______________
4. _______________ 5. _______________
From 1 to 5, being one (1) you DO NOT AGREE, five (5) being
STRONGLY AGREE.
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7. To improve the shopping experience our customer service, would you use
the Outdoorwares Coffee Shop?
1. 2. Less 3. Unknow 5.
Disagree Likely 4. Agree 100%Agre
e
APPENDIX 4
QUESTIONARE RESULTS
The graph shows that 29% of respondents are not likely to buy coffee while
shopping at Outdoorwares. Another 29% yields a neutral response which are
the two highest percentages in the chart. Only 14% of respondents offered a
positive response.
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The pie graph shows that 45% of respondents are most likely to shop as
family and the second highest figure is 22% are likely to do it, against 11%
who do not.
The results show that the two highest figures of graph are 34% and 33%
which correspond to the most likely and likely customers who shopping on
Sunday Morning, respectively. The lowest response is 11% of unknown
answer.
The bar chart shows 15 words more named by customers, being "Relax" and
"Family" the most listed for them. Followed by "TV", "Tired" and "Shopping".
The graph shows that 40% of respondents are most likely with the same
figure (40%) who are likely to spend $10 on Coffee and a snack while
shopping against 20% least likely.
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The bar chart shows 25 food snacks more named by customers, being
"Eggs" and "Cakes" on the peak. Followed by "Sandwich", "Pancakes",
"Sweet pie" and "Fruits".
The pie graph shows that 63% The highest figure of respondents are Strong
agree about using the Outdoorwares Coffee Shop with the 12% that do not
agree.