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3.1.2 What is Retail Banking? ‘The banks also were in desperate need for augmenting their lending portfolio and also to diversify their ‘portfolio risk. Banks took this opportunity to cater tothe multiple banking requirements ofthe individuals ‘by segmenting the individuals as a separate business market and called it by the name of ‘Retail Banking’. ‘Thus, we can define Retail Banking as doing banking business with individual customers. Retail banking is, however, quite broad in nature — it refers to the dealing of commercial banks with, individual customers. both on liabilities and assets sides of the balance sheet. Fixed, currenUsavings accounts on the libilites side: and personal loans. housing. auto loans, and educational loans on the assets side, are the important products offered by banks. Related ancillary services include credit cards,

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