Table of content

EXECUTIVE SUMMARY
1.1 Business Overview
1.2 Description of the business
1.3 Vision and mission statement
1.4 Business Objectives
1.5 Value proposition
Critical success factor of the business
Current status of business
Description of the business industry
Contribution to local and national economy
MARKETING PLAN
Description of product
Product packaging and delivery
The opportunity
Pricing strategy
Target market
Distribution and delivery strategy
Promotion strategy
Competition
PRODUCTION PLAN
Description of the location
Raw material
Production equipment
Production process
Production cost
Stock control process
Pre-operating activities and expenses
Operating activities and expenses
Project implementation schedule

ORGANISATION AND MANAGEMENT

Ownership of business
Profile of the promoter
Key management staf
Management support unit
Details of salary schedule
FINANCIAL PLAN
Financial assumption
Start-up capital estimation
Source of capital
Security of loan
Loan repayment plan
Profit and loss account
Cash flow analysis
Viability analysis
BUSINESS RISK AND MITIGATION FACTOR
Business risk
SWOT analysis