My Mobile Magazine PDF - May - 2017

www.mymobileindia.
com May 2017 Rs 100

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App Tested
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D
igital India and Make in India are monumental
Editorpage
and complimentary programs, one aimed at
democratizing the governance and access to
EDITORIA L
information by leveraging the power of technology
while the other seeks to leverage the inherent capabilities Pankaj Mohindroo | Editor-in-Chief
to enhance domestic manufacturing prowess, employment Shelley Vishwajeet | Editor

creation and income growth. And mobile happens to be
Gagandeep Kaur | Contributing Editor
the biggest bridge between the two programs. Mobile and
Ramesh Kumar Raja | Assistant Editor
components are one field where manufacturing potential is
humungous and government has been rolling out policies Haider Ali Khan | Senior Correspondent
to give it a big push and there have been very encouraging Vanshika Malhotra | Reporter
results so far though further actions are definitely required.
The policy is also a very fair one which creates a level DE S I G N
playing field among domestic and foreign manufactures.
Ajit Kumar Parashar | Sr. Graphic Designer
It does not seek to be selective based on geography or
nationality. If it was not so, India would not be seeing
manufacturers and brands from nearly half a dozen countries
M AR K ETIN G
doing a great business here. Thats why a report appearing Puja Mohindroo | Manager - Business
in a Chinas official daily stating that China would be Sandeep Kumar | Sr. Manager Marketing
forced to undertake retaliatory measures if India resorts to

protectionism comes as a shock, is alarmist in nature and O P ERATION S
has the potential to create bilateral rift. The worst impact K. Rajagopalan | Advisor-Legal, Accounts &
of such hysterical news is always on business environment, Administration
thus maturity in action and response needs to be adhered Deepak Kohli | Manager Accounts
to in such matters. I being a stakeholder and one of the flag- Varun Lama | Sr. Manager Human Resources
bearers of the Make in India program, especially in mobile
B. G. Mathur | Manager- Production
phone space, can only assure that India would always foster
a path which encourages fair competition but is in sync with
CIRC U L ATION
our national interest.
Bhupender Singh Bisht | Manager Circulation
The fervor in mobile market is back. In the last one
month, we have witnessed many device launches, costing
AD V I S ORY B OARD
above Rs 50,000 to barely a thousand, reflecting wide space
Bejon Misra
and opportunity available for all kinds of devices and players
Rajan Mathews
here. Its a healthy scenario. We have also put many new S.D. Saxena
devices under the fire and you will get to know them inside Subhash Chandra
out in our sought after section The Burntest. Sunil Dutt
We have also started bringing you the best research and Sonu Bhasin
studies to give you a deeper insight into the industry, market Uvaraj Natarajan
and business trends while top industry representatives
share their own penned articles on important issues and
developments. The content is richer, highly informative and G ET IN TO U CH
at the same time highly readable too which I am positive you Editorial : shelley@mymobile.co.in
Marketing : sandeep@mymobile.co.in
will enjoy completely!
Circulation : bhupender@mymobile.co.in
Happy Reading! n Phone : 01146206161 Fax : 01141520637
Edited, published, printed and owned by Pankaj Mohindroo, Published

from Flat No. 25, First Floor, Shankar Market, Connaught Place, New
Delhi 110001. Printed at HT Media Ltd. B-2, Sector 63, Noida.
The publishers regret that they cannot accept liability for errors
and omissions contained in this publication, however caused.
Pankaj Mohindroo The opinions and the views contained in this publication are not
necessarily those of the publishers. Readers are advised to
editor-in-chief Follow Us: seek specialist advice before acting on information contained in
Facebook this publication, which is provided for general use and may not
facebook.com/mymobilemag be appropriate for the readers particular circumstances. The
ownership of trademarks is acknowledged.
Twitter
twitter.com/MyMobileMag Volume XII, Issue IV, may 2017
04 | may 2017 MYMOBILE

contents
62 91
46
49
Style Notes 54 India Takes the Lead in IoT

Adoption
68 Samsung Galaxy A5 (2017)
10 letters 70 Coolpad Note 5 Lite
12 Cell Speak 72 HTC U Ultra

Industry Insight 76 Samsung Galaxy C9 Pro
14 Rumor Mill
44 Digital to Drive Business &
16 NEWS Profitability
20 big NEWS 80 Bazaar Bargain
50 Indian Server Market
111 My Guide Four phones which are smart
Consolidates
buy today
26 just in Business Insight

Get a close look at new mobile Special Feature
46 Digital Platforms Emerging as
devices now in the market
a Critical Business Building
82 Entertainment with Education:
The Ideal Summer Apps for
Block
Children
38 In Focus
104 The Best Yoga Apps
Mobile Rockstars of First Snapshot
Quarter
60 Samsung Galaxy S8 & S8 Plus Face to Face:
78 Sony Xperia XZs Interviews with business/industry
Consumer Insight leaders
40 Indians App Consumption 58 Will Yang Brand Director,

Pattern Burn Tests Oppo India
52 Consumers Willing to Pay 65 Lava Connect M1 4G 62 Vinay Singhal CEO &

Premium for Quality Devices 66 Vivo Y66 Co-Founder, WittyFeed

contents
88 Pradipto Chakrabarty Regional By Invitation Bluetooth speakers to gaming
What's Inside
Director, CompTIA India Where business leaders share pads
91 Chiranjib Sarkar National Sales their thoughts

Head, Ziox Mobiles 94 Future of Mobile Accessories is 146 Vantage Point
96 Sachin Arora Country Manager Very Bright Ameen Khwaja,
The Upsurge of Mobile
(Electronics Business), AGC CEO & Founder, LatestOne.com
Accessories Manish Gupta,
India 132 Building a Smart Home Business Head, Mobile
98 Pankaj Rana Business Head Shishir Gupta, Co-Founder, Accessories, Intex Technologies
(Mobility Division), Panasonic Oakter
India
100 Anuraag Nalwaya MD &

134 How AI Influences Consumer
Experience Harsh Shah,
134
Founder, Integratedmobi Tech Co-Founder, Fynd
137 Add Ons

82

The latest and the best of
gadgets and accessories, from

Total number of
pages = 148
104

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want to get useful and correct place. Rather than flipping technology. I want to thank
information. through the entire magazine the whole team of My Mobile
Kapil Wadhwa, Delhi one would get the idea about for their continuous support in
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Profile
Arvind Vohra
Country CEO & Managing
Director, Gionee India any particular mobile. enriching my knowledge base.
Spotlight
Vodafone-Idea: Merger in the
times of disruption
I whole-heartedly enjoyed the Barun Saikia, Guwahati Sujith Reddy, Hyderabad
Tested
Vivo V5 Plus, Nubia Z11 Mini S,
OnePlus Icons, HTC U Play,
three back-to-back special
Vivo Y55 S and more...
Chief Speak
features in the April issue of I am fond of reading articles The topics which you touch
Vikas Agarwal, General
My Mobile. While The Return on technology. I find My and cover are really
Manager, India at OnePlus
Apps
Best Selfie Boosters
Traditional Games
of Traditional Games gave me Mobile a wholesome package wonderful. They are very
In Digital Avatar
4G Feature Phones
a nostalgic feeling of going about mobile and its informative, well timed and
India to Lead
back to my childhood, Selfie ecosystem. It has been my properly researched ones.
Being a regular reader and Boosters Apps That Work boredom buster during long While the big news and
subscriber of My Mobile, I Best enriched my knowledge trips and journeys. We get all consumer insights are
love to read the gadgets, about software that could be the information about the wholesome informative, the
mobiles and apps more often of great help to selfie apps and new features Bazaar Bargain helps us to
in the magazine rather than conscious people. Similarly, running onto our handsets. It know the latest price of the
going to any website. The the third one thats about the would be better if you guys already launched products on
main source of our tech smartphone camera lens is can develop a My Mobile app which we could get the best
content comes from this amazing, especially for those which can be downloaded bargain.
magazine only. The who have the passion of from any platform. Ritika Bisht, Delhi
unmatched quality of the photography. Nihar Ranjan, Gurugram
product keeps it in a different Farhan Khan, Lucknow Dear My Mobile team, what I
league altogether. The just- I have been a voracious reader like most about your
ins, market insights, My Mobile has emerged as of My Mobile since the time I magazine is the coverage of
consumer insights and the best way for me to get was in my college. I am very the market and industry
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come handy. An ideal tech available mobile devices and informative magazine present worth reading and knowledge
magazine should follow your their prices. The kind of in the country. Since I am a enriching. I would like to
footsteps. collective information dedicated reader of this request you to add an
Santosh Biswal, Puri available in My Guide section magazine, I have been interview of a market expert
of the magazine is very admired as the one who in every issue.
I would like to appreciate My helpful for a customer and knows everything in my Vaishali Gupta, Ghaziabad
Mobiles endeavour in reader like me. We get all the friends and neighbours about
simplifying tech contents for brands, their specifications mobile and
a general reader like me. I and price range at a same
wish you add few more
e
smartphones in your burn test dh ave th
nes an ream
section. The majority users
u t c ellpho k ey in a d
o
zy ab ew lines? o st
usually might not be aware of ra c an als n the late e
o u c f a n d o u hav
the whole insight about any Are y al to pen a for news our hands u think yo
ti se y o
latest mobile or technology poten have a no rave to lay t them? If y CV to
u c u r le,
but what we get from it is very Do yo e? Do you world abo . Rush you My Mobi
in e ou in
helpful and deep. I am a headl and tell th king for y your name
o s l o o e
gizm u, we are to se
regular reader of your
i n yo b i l e .co.in ine.
it o az
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team@ best mobil
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cellspeak
India is on the cusp of a digital revolution. More
Quotes
than one billion Indians have a unique identity
number with a biometric identifier which is unique
in its own way The Aadhaar card initiative is a
watershed event in the development story of India
Pranab Mukherjee,
President of India, at an event in New Delh
Googles ultimate goal is a billion broadband

users (Indians), each using 10GB a month. And
to do that, contributions have
to come from the internet
world, telcos, content players
and the government
Gulzar Azad,
Country Head (Connectivity) at Google
India, in an interaction with Indian
media Aadhaar as
a platform is
completely safe
India is evidently on the path and secure
of data revolution. Data is a and respects
goldmine that operators are completely
sitting on. We are already the privacy
witnessing a rapid migration element The
from Voice to Data world is today
Jay Chen,
CEO, Huawei India, in an interview with ET Telecom appreciating
Aadhaar
This website (Bharat ke Veer) has been made and in a very
exactly in two and a half months. About three short period
months, this idea came in my mind, while of time, it has
watching a documentary film on terrorists, established its
which showed how terror utility for good
leaders financially support the governance
families of the terrorist who Ravi Shankar
Prasad,
carry out terror acts Union Minister for
Akshay Kumar, Electronics and IT, in
Bollywood Actor, on the occasion of an interview with a
Shaurya Diwas leading newspaper

Rumour Mill
Talk in Tech
Corners
OnePlus 5 may launch Phonemakers given that the companies have worked
together on multiple Nexus phones in
with 8GB RAM and battling over Google the past.
Snapdragon 835 chipset Pixel 3 production
Chinese firm OnePlus next flagship contract Nokia 9 to launch by
smartphone is likely to be named As Google prepares the successor to Q3, tipped to cost Rs
OnePlus 5 and not OnePlus 4. The com-
pany is reportedly jumping to number
the Pixel and Pixel XL due for release 44,999
later this year, the battle has appar-
5 due to Chinese belief that number 4 ently already begun over who will get to Nokia-branded phones from HMD Global
brings bad luck. If rumours are to be manufacture the third iteration of the might not have hit the Indian market yet,
believed, OnePlus seems to be preparing flagship Android phone. Although HTC but speculation about the flagship Nokia
another flagship killer to take on the likes is once again in the running, along with 9 device has already started. According
of Samsungs Galaxy S8 and S8+. As per LG, current Blackeberry producer TCL, to reports, Nokia 9 will launch globally in
reports, the upcoming OnePlus device and Coolpad, Googles existing contract Q3, which could be around August, and
will feature Snapdragon 835 chipset, with HTC will expire after the release of it will be priced at 749 Euros or USD
the processor powering Samsungs lat- the Pixel 2, hence opening up an oppor- 699, but it seems the India pricing will
est Galaxy flagship. The smartphone is tunity for other hardware companies. be Rs 44,999. Even though the
rumoured to feature a sleeker design and LG is reportedly leading the race. Since company has not yet officially confirmed
most rumours point at OnePlus joining September, HTC has reportedly shipped whether it will be launching a flagship
the bezel-less smartphone bandwagon. more than 2.1 million Pixel devices, but device, reports say Nokia 9 will have a
The smartphone is also tipped to offer Google may be looking to ramp output 5.5-inch QHD OLED display, and could
improved display which might suggest a up to 5 million in time for the Pixel 3. sport Nokias own OZO audio system.
Quad HD panel. In terms of specifica- Meanwhile, most variants of the original Rumours claim that the phone will
tions, OnePlus 5 is rumoured to offer up Pixel especially the XL remain feature a Carl Zeiss-based 22MP dual-
to 8GB RAM with 6GB being standard out of stock about six months after the camera lens on the back and a 12MP
among variants. The rumour mill also phones launch, as HTC continues to front camera as well as an Iris scanner.
hints at OnePlus 5 sporting dual rear struggle to fill orders quickly enough. It is also expected to run the Qualcomm
camera setup, again a theme among Google is said to be more confident 835 processor. n
most Chinese smartphone makers. in LGs manufacturing capabilities, team@mymobile.co.in

Whats Up newsbits
Shruti Haasan, Diljit Dosanjh and Dulquer diverse digital content, said Jack Huang,
Salmaan signed up as Gionee brand President-Overseas Business, Alibaba
ambassadors Mobile Business Group. The company said
it is targeting more diversified and localised
content on its platform by the end of 2017
to make the local content ecosystem
stronger. According to leading web analytics
firm StatCounter, UC Browser is now the
most popular browser in India in terms of
internet usage across all platforms combined
with a market share at 43.31 per cent to fast-track realization of Digital India
followed by Chrome at 36.07 per cent and initiatives and aid application development
Opera at 8.34 per cent. for Indian start-ups and industries. Under
the partnership, Ericsson will set up a
In order to penetrate deeper into regional Indus OS raises Series A2 funding Center of Excellence with a 5G test bed and
markets in India, Chinese smartphone incubation center at IIT Delhi and use this
maker Gionee has signed up three celebrities facility to drive the development of the
Shruti Haasan, Diljit Dosanjh and countrys 5G ecosystem. In addition to
Dulquer Salmaan as brand ambassadors. hosting the Center of Excellence, IIT Delhi
Gionee, which already has Indian cricket will conduct research and development to
captain Virat Kohli and Bollywood actor Alia explore how some of the countrys challenges
Bhatt endorsing the brand, has been on a can be addressed with mobile technologies.
drive establishing customer connect across The first series of tests under this program
India. Haasan is a popular actor and singer are due to begin in the second half of 2017
who works in Telugu, Tamil and Hindi films. and will place India on par with other
Salmaan acts in Malayalam movies, while developed countries in terms of 5G network
Dosanjh is a Punjabi actor and singer who and application deployment.
also acted in the 2017 Bollywood release Indias second largest operating system
Phillauri. Like other Chinese smartphone Indus OS raised undisclosed amount of Spreadtrum powers Lavas 4G-enabled
players, Gionee is also targeting the core funds from VenturEast and JSW Ventures, feature phone
audience by aligning with the two biggest along with existing investor Omidyar
Indian religions: movies and cricket. The Network, in a Series A2 financing round.
company is also targeting its audience The company said the funds will be used to
through cricket by sponsoring Kolkata hire talent, develop product and further
Knight Riders, among the popular teams in invest in language technology to cover all
the Indian Premier League. Indian languages. We are already in talks
with international and Chinese smartphone
UC News gets 100 million active users in brands for the launch of our next version -
India, Indonesia Indus OS 3.0, which we believe will
revolutionize the Indian smartphone
industry, he added. Indus OS also
announced that Sunil Lalvani, ex-Head of Spreadtrum Communications, a leading
Qualcomm and BlackBerry in India has fabless semiconductor company with
recently joined the company as an advisor. advanced technology in 2G, 3G, and 4G
The company will soon be opening an office wireless communication standards, recently
Alibaba Groups news app UC News has in China to further its efforts to partner with announced that its LTE SoC platform,
crossed 100 million monthly active users in international smartphone brands. SC9820 has been adopted by Lava for
India and Indonesia. UC News was launched Indias first 4G-enabled feature phone, Lava
in June 2016 and since then it has grown Ericsson, IIT Delhi team up to launch 5G Connect M1. The pocket-friendly 4G mobile
rapidly in the Indian and Indonesian for India handset has already been launched in the
markets. We are experiencing a fast rise in Telecom equipment manufacturer Ericsson Indian market. Lava Connect M1 is powered
the average time spent on UC News. As of and the Indian Institute of Technology Delhi by Spreadtrums 28nm 1.2GHz dual-core
this quarter, an average user spends over 23 (IIT Delhi) have signed a MoU to jointly roll ARM Cortex-A7 LTE platform SC9820,
minutes on UC News. Users are embracing out a 5G for India program, conceptualized supporting VoLTE and dual SIM function. It

newsbits
Whats Up
features a 512 MB RAM/4GB ROM storage, mark, in terms of number of orders shipped. Grab ties up with Airtel, Reliance Jio for
a microSD slot up to 32GB and comes pre- LatestOne.com being the first player home delivery and activation of SIM cards
installed with Facebook Lite, providing focused on mobile and tech accessories
feature phone users a perfect smart
experience. It is proficient to further support
up to 5MP rear/front camera, 720P video
display, FWVGA screen and VoLTE HD video
service, thus improving the feature phone vertical in the country is processing more
user experience. than 5,000 orders per day on an average.
The site has also crossed a milestone of 50
YouTube Go app launched in India to beat million unique visitors and 3.0 million
spotty internet signals customer registrations in a span of 2.5
years. LatestOne.com has shipped these
orders to its valued customers from the
companys fulfillment centers in New Delhi
and Mumbai. LatestOne.com shipped 37%
orders to south zone, 26% to north zone, Last mile delivery service firm Grab has
20% to west zone, 12% to east zone and entered into a partnership with telecom
5% orders to central zone of the country for operators Airtel and Reliance Jio to offer
FY 16-17. The company has received only customers home delivery and activation of
1.5% returns/refunds since commencement SIM cards. With this, an individual can
of operations. LatestOne.com receives 25% place a request on Jio or Airtels platforms
of orders from repeat customers. for a SIM card and get delivery as per his/
YouTube is making the beta version of its her availability. Grab provides the customer
YouTube Go app available for download on Nazara Games to launch IPL mobile game access to real-time availability data of riders
the Google Play Store in India. The company starring Virat Kohli around his/her locality or a future dynamic
in a statement said that it has worked hard time slot to choose from, said Pratish
on refining the features for the app. The new Sanghvi, Director and Co-founder. Currently,
features would include making the home Grab has made the Jio SIM service available
screen fresher and more relevant for users, in 10 cities. However, since Jio offers home
allowing users to find videos easily. The app delivery of SIM cards across more than 600
offers preview before watch, choose your cities in India, Grab has entered into a
resolution and sharing with friends nearby subscription arrangement that allows Jio to
features, among other features. People can use its own riders in other cities but avail of
download the beta from Google Play Store Grabs technology and rider app platform for
and can also sign up at youtubego.com/ a fee. Grab is also in advanced talks with
signup if they wish to know when the app other telecom and wallet companies to
would be fully ready. Analysts have been Mobile gaming firm Nazara Games has provide a similar set of services, he
forecasting a surge in video consumption in signed a three-year deal with IPL team added.
India since Reliance Jio, the telecom unit Royal Challengers Bangalore to launch an
of Reliance Industries Ltd, upended the IPL cricket mobile game that will feature Sachin Tendulkar goes digital, launches
industry last year with cheap data plans that Virat Kohli, among other cricketers from the 100MB Cricket app for Android, iOS
have prodded rivals to lower prices. Silicon team. The game, which will focus on
Valley has long regarded India, with its monetisation through in-app purchases, is
population of 1.3 billion people and poor targeting five million downloads in the first
connectivity, as a prime place to test one year. Deftouch Design is the external
products for emerging markets. developer that we headhunted, around the
same time RCB wanted to get into a gaming
LatestOne.com crosses 2.5 million partnership plan. There are 60 levels in the
shipments game. We have taken 10 celebrations of
Mobile and tech accessories e-tailer RCB in IPL and we have selected six innings
LatestOne.com retains its position as Indias of Virat from each IPL and created 60 levels
largest online retailer for mobile and tech which is the career progression mode, said Cricket legend Sachin Tendulkar recently
accessories, by crossing the 2.5 million Manish Agarwal, CEO, Nazara Games. started his digital innings as a mobile phone
www.mymobileindia.com may 2017 | 17

Whats Up newsbits
app dedicated to him, 100MB Cricket, was New Zealand, South East Asia, says Subin
launched in Mumbai. 100MB Cricket is Subaiah, CEO, Spuul Global.
now available for Android via Google Play,
and for iOS via the App Store. The app is Sports engagement platform Rooter raises
conceptualised and developed by seed round of funding from Intex
JetSynthesys and has been envisioned by Technologies
Sachin himself. Many of you and my Rooter, the worlds first digital platform that
friends have asked me what are you going connects, engages and helps sports
to do in your second innings of life. The first audiences interact with each other on a real-
innings went on for 24 years. There are
number of things which I am involved in, make suggestions on screen such as,
but something which I am looking forward frequently contacted phone numbers and
to starting soon, in fact now, is the digital SNS users, applications, Wi-Fi, volume,
innings, Sachin said. Among other things, etc., settings and connection with IoT
all social media updates of Sachin will be devices. In addition, it features a user
available through the app. interface that displays icons in a circular,
radial fashion, enabling single-handed,
Spuul partners with Ooredoo to launch in intuitive operation.
Maldives
iRobot India takes next step in Connected
Home with Clean Map Reports and Amazon
Alexa Integration
time basis during sports events, has raised
an undisclosed amount of funds from Intex,
one of Indias fastest growing consumer
electronic goods and accessories
manufacturers. The sports social
engagement app earlier successfully raised
funds from Dhruv Chitgopekar and Prantik
Dasgupta. It also holds the distinction of
being the first venture that Bollywood star,
Boman Irani, has invested in as an angel
Spuul, the popular Indian digital video-on- investor. The freshly infused capital will be
demand (VOD) platform for Bollywood and utilized to strengthen the tech team at
regional content will now be available in Rooter, all the while maintaining a lean
Maldives through its partnership with structure. It aims to also add more numbers iRobot, a leader in consumer home robotics,
Ooredoo Maldives, the leading mobile to its Sales and Marketing team as well as announced updates to the iRobot HOME
phone operator. Through this affiliation, to the content division to bolster the App that expand the value of connected
viewers can access Spuuls premium vernacular versions of the app. Roomba vacuuming robots within the smart
version, which has a vast library of over home for their customer base in India. New
10,000 hours of Bollywood and Indian Panasonic develops Arbo, a new AI Clean Map reports provide visual post-
regional movies. Viewers can also easily embedded UI software for smartphones cleaning maps that display information
stream their favorite movies on multiple Panasonic India has developed Arbo, a about the robots cleaning performance,
devices including smart TV apps, Amazon software for Android phones that brings to such as the dirtiest floor areas and total
Fire, Airplay and Chromecast. Upon life simple smartphone operation utilizing space cleaned, while the integration of
subscription to the premium version, AI and a new user interface. This software Amazon Alexa voice activated control will
viewers will be able to experience the full will be available on the Eluga Ray Max make communicating with a Roomba
benefits of Spuul besides an unlimited series smartphones that hit the market vacuuming robot a breeze. iRobot is
access to their Premium catalogue; recently, and will also be available on the aggressively pursuing opportunities within
downloads on phone and tablet; and no Eluga Pulse X, designed for the Middle East the connected home to improve our
advertisements. Through partnerships and and African markets. The software will customers experience with our cleaning
syndications such as Ooredoo, we aim to analyse users behavior based on time and robots, said Colin Angle, chairman and
expand our footprints across countries such location. Then, according to the time or CEO of iRobot. The latest updates for the
as UK, USA, Middle East, Australia and location, it will automatically display and iRobot HOME App make cleaning with an

newsbits
Whats Up
iRobot Roomba vacuuming robot even more Red Dot Product Design Award in Computer patients health and clinical data at the
user friendly, with voice-activated and Information Technology for the Logitech touch of a button. The startup aims to use
commands, enhanced mapping features K780 Multi-Device Wireless Keyboard. The AI and big data to improve productivity and
and useful post-cleaning reports. Best of the Best is the top Red Dot Award care quality of doctors and help patients
for groundbreaking design reserved for the manage their health and existing ailments
nexGTv acquires global broadcast rights for best product in each category. Weve taken better. Commenting on the funding, QorQls
170-plus BBC videos an integrated approach to design, and these Sanjay Singh said, QorQL is pursuing the
awards from Red Dot further validate our vision to democratise healthcare access.
mission to foster world-class design Our connected health applications are
capability, said Alastair Curtis, Logitech leveraging AI and big data to collect,
Chief Design Officer. Our obsession with integrate and interpret data for all users.
the consumer has worked its way into the This not only helps us solve tough problems
heart of Logitech, he added. but also helps our users stay healthy.
Sudhanshu Gupta, Vice President - Paytm
CogniCor becomes the first Indian startup said, We are impressed by QorQls vision
to mark its entry in SixThirtys investment and the teams ability to solve complex use
portfolio cases and are happy to be a part of their
journey.
China shuts down 18 illegal live streaming

apps
Giving a constant dose of entertainment to Etching the nations technological
its users across the globe, nexGTv, Indias superiority across international fora,
largest subscription-led video entertainment CogniCor, one of the leading global AI-based
app, has acquired from BBC World Service platforms that offers cognitive virtual
India the global broadcast rights of over 170 assistant solutions, has become the first
videos produced by BBC Hindi and BBC Indian start-up to be picked up by global
Tamil. The released videos will also be fintech accelerator based in St Louis,
featured in the VOD section of the platform SixThirty. CogniCor was chosen as one of
under the respective categories on both the five start-ups by SixThirty from a total of
nexGTv and nexGTv News apps. The newly 167 entries in fintech and insurtech sector
released videos from the BBCs Hindi and from over 30 countries. CogniCor provides
Tamil services are aimed at delivering a adaptable SaaS-based cloud-driven China has closed 18 live streaming apps for
vibrant entertainment experience to enterprise grade cognitive AI system to disseminating illegal content. Some app
nexGTvs fast-paced international audience. corporate organisations and businesses. operators were punished for the lack of a
Meanwhile, targeting Indians across the With its regional offices in USA, Spain and mechanism to censor content and some
globe who are keen to stay updated with all India, CogniCors solutions have been anchors used the platforms to spread illegal
the latest news and developments, nexGTv deployed across six countries in North content, dressed in military or police
has acquired the global broadcast rights of America, Europe, and Asia. At present, the uniforms or were scantily dressed and acted
ABP News Networks four channels. platform caters to a total of 13 clients, flirtatiously, the Cyberspace Administration
including TATA Capital, ICICI Lombard and of China (CAC) said. Some anchors
Logitech awarded nine Red Dot 2017 Federal Bank, across multiple industry publicised their WeChat or QQ accounts
Product Design Awards verticals. during live streaming to induce fans to
engage in prostitution. The online
Paytm invests in healthcare startup QorQl behaviour of the anchors violated relevant
Internet information service or live streaming
Logitech has been recognized by Red Dot laws and regulations, offended socialist
for excellence in product design, taking core values, and brought negative impact to
home nine Red Dot 2017 Product Design the healthy growth of the young and
Awards. This is the fifth consecutive year teenagers, CAC said. The administration
that Red Dot has recognized Logitech, and Mobile payments major Paytm has invested vowed to step up inspection and law
this years total wins ties Logitechs company an undisclosed amount in healthcare enforcement, state-run Xinhua news agency
record set last year. This years recognition startup QorQI. The company offers a reported. n
includes a prestigious Best of the Best solution that gives doctors access to team@mymobile.co.in

Whats Up bignews
Airtel launches Internet TV for

digital homes
I n yet another industry first from Indias largest telco, Airtel Digital
TV, the DTH arm of Bharti Airtel, recently launched Internet TV
Indias first hybrid STB, powered by Android TV, which brings the
much easier for consumers to enjoy Netflix, said Reed Hastings,
Co-founder and CEO of Netflix. In the months and years to come,
we look forward to bringing our Indian members more compelling
best of online content to the TV screen along with a bouquet of over stories from all over the world, an ever-improving viewing experience
500 plus satellite TV channels. Airtel Internet TV transforms any and incredible joy. The Internet TV comes with inbuilt-Wi-Fi
TV into a Smart TV and enables users to switch seamlessly between receiver, Bluetooth based remote control and is integrated with
online and linear TV content with a single device. With consumption Google voice search feature. Customers can discover their favourite
of online content within Indian homes increasing rapidly, Airtel content by simply telling the remote and choose from a variety of
Internet TV will offer customers a superior experience by enabling content sources.
them to enjoy their favourite content on the biggest screen in their Offering a clutter-free and intuitive interface, the sleek Airtel
homes. Customers can now stream and cast their favourite content Internet TV STB is 4K content ready and enables LIVE TV shows
directly on to their TV as well as download their favourite apps and to be paused, recorded or even rewind. It also supports content via
play games. USB (external HD) and Bluetooth. Customers can also cast, mirror
Sunil Taldar, CEO and Director DTH, Bharti Airtel said, Growing content from mobile devices, tablets and laptops on to the TV screen
broadband penetration is driving the popularity of online content, with Airtel Internet TV. Gaming enthusiasts can make the most of
particularly in urban homes, and with Airtel Internet TV we are the Internet TV with the best of gaming apps for an experience that
bringing world-class content from the web and much more to the is truly larger than life. Gamers can use physical game controllers,
TV screen. This latest innovation has been designed keeping in mind or even their smartphones as a game pad with Internet TV.
the needs of Indian homes and it bridges the gap between online The latest innovation requires a broadband or a 4G hotspot
and offline worlds to enable an end to end entertainment experience connection with a minimum recommended speed of 4 Mbps for a
with the convenience of a single device. We will continue to add smooth online experience. A regular Airtel Digital TV dish antenna
exciting content platforms to Airtel Internet TV and invite customers will also be a part of the installation. Existing Airtel Digital TV
to experience this innovative offering. The Internet TV comes customers can also upgrade their existing STBs to Internet TV
preloaded with Netflix, YouTube, Google Play Music, Google Play STB. The Internet TV is priced at Rs 4999 with 3 month Digital
Games, Airtel Movies and more. It also comes with access to Google TV subscription. Also, as limited period offer customers can pay
Play Store that allows users to download their favourite apps, content Rs 7999 and get the Airtel Internet TV with one year subscription.
and games on to their TV. It is available exclusively on Amazon India and will be available via
India is one of the most important and vibrant countries in the Airtel Digital TV touch points - retail stores/website/contact centers
world and we are delighted to be teaming up with Airtel to make it soon. n

bignews
Whats Up
Truecallers Big Ring Goes in for
whopping brand and service expansion
T ruecaller, the global leader in caller identification and safer
communication, recently announced its largest ever brand and
product expansion. It has entered into digital payment space with
calling. The first of its kind service is set to provide online
experience to offline users, helping them take the right call and
to make their communication safer and more efficient. This is a
the launch of Truecaller Pay in partnership with ICICI Bank which subscription based service that will ease a users life from
will enable Android users to digitally receive and send money, has unwanted spam calls without having to subscribe to data service
joined hands with Airtel to bring Truecaller caller ID to Airtel users, or buy a smartphone.
and will start video calling service in association with Google.
Speaking at the companys first annual Stay ahead event,
founders and key partners Alan Mamedi, CEO and Co-founder,
Truecaller said, We have been
able to build a mobile identity
platform and ecosystem that
more and more people are
relying on a daily basis to build
safe and meaningful services
on top of it and today were
finally able to showcase the true
potential of Truecaller. While
the Truecaller journey is full of
new features to help you solve
your daily communication
needs, for the first time, we are
venturing into a territory that
goes beyond knowing who is
calling, but once again, its an
adventure that touches millions
of users.
Truecaller-ICICI Digital Foray:
By using Trucaller Pay,
Truecaller users will be able to
create their unique Virtual
Payment Address (VPA) in the
app, and can instantly send or
receive money using any
Unified Payments Interface
(UPI) supported bank. In addition, users can also do prepaid and Truecaller-Google Video Partnership: In another significant
postpaid recharges. This feature will be available to the ICICI and partnership, Truecaller and Google have come together to improve
non ICICI users as well. The service powered by ICICI bank is video calling for millions. Truecaller announced a strategic
absolutely secure and follows 2-factor authentication as per RBI agreement to integrate Google Duo, a high quality video calling
guidelines. All the banking and transactional data of the customers service, within the Truecaller app. This will add a crucial
is securely handled by ICICI bank conforming to NPCI and RBI communications layer that strengthens the value of Truecallers
guidelines. Truecaller will not park any money or handle sensitive wildly popular dialer, caller ID, and spam blocking app already
data such as account details, credit/debit card information of its used by more than 250 million users globally. Truecaller integration
users. with Google Duo will be available in the coming months for Android
Truecaller-Airtel Tie Up: Truecallers big leap forward to help and iOS as a permission-based service, where users will be able
serve the underserved with Airtel is by introducing Airtel Truecaller to opt-in and out at any time. Video calling should work for
ID for millions of Airtel users in India which extends the caller everybody, regardless of what platform they are on. Our aim is to
ID feature of Truecaller to Airtels non-data users using feature make video calling simple, fast, and available to everyone, said
phones, and will be delivered to users via Flash SMS before the Amit Fulay, Head of Duo at Google. With this Truecaller
call hits the users mobile. All feature phone users with Airtel integration, were able to bring a better video calling experience
mobile service can now use Airtel Truecaller ID to see whos to millions of new users. n

Whats Up bignews
A solution to stop hackers from stealing

private data over unsecured Wi-Fi
N orton by Symantec recently launched Norton Wi-Fi Privacy in

India, a powerful, yet easy-to-use solution for Windows, Mac,
Android, iPhone and iPad devices that helps shield consumers
built-in. Thats not always the case. When consumers log onto an
unsecure network, hackers can steal information as it travels across
the web, sell it on the dark web for profit or even use the information
information from hackers snooping on unsecured wireless (Wi-Fi) to drain consumer bank accounts.
networks. Another common tactic, known as the rogue access point attack,
According to the 2016 Norton Cyber Security Insights Report, is for cybercriminals can set up their own public Wi-Fi network and
more than one fourth of Indians (27 per cent) claim that they regularly trick users into joining it. Users may end up supplying their
use public Wi-Fi and in general, 70 per cent of Indians say public information to the cybercriminal, and once they are on the spoofed
Wi-Fi is useful for checking emails, sending documents and logging hotspot, they may be redirected to other fraudulent or virus-laden
into accounts on the go. While most Indians are aware of the risks, websites, or even be tricked into providing credit card numbers or
with 59 per cent acknowledging that they would not enter financial other identifying information.
information online while connected to a public Wi-Fi, only 56 per To combat this, Norton Wi-Fi Privacy uses sophisticated encryption
cent are unable to determine if the Wi-Fi network they are using is technology and scrambles consumer information to help protect their
secure. Only 45 per cent use a Virtual Private Network (VPN). information and identity online.
Consumers are often overly complacent when it comes to using
public Wi-Fi networks, believing that nothing will happen to them, Consumers unaware of the risk
said Ritesh Chopra, Country Manager, Consumer Business Unit, Nearly half (45 per cent) of consumers connect to a Wi-Fi network
Symantec India. Norton Wi-Fi Privacy helps protect information, using VPN regularly; others can potentially allow a hacker to steal
such as passwords and credit card numbers, and denies access to data as it travels on the network.
hackers who may be eavesdropping on the same network, added One in four Indian consumers (27 per cent) use public Wi-Fi
Chopra. connections, yet only 56 per cent think they know how to determine
whether the Wi-Fi network they are using is secure.
Can you really trust your hotspot? Consumers are still willing to click on links from senders they
What turns people into easy targets is confusion about the security dont know or open malicious attachments. When presented with a
of public Wi-Fi networks. Most people assume that all Wi-Fi networks fraudulent and legitimate email, one in three (33 per cent) cannot
available in public places like airports, hotels and cafes have security identify a phishing email. n

bignews
New Opera Mini brings faster access to cricket
Whats Up
scores and alerts
O pera has rolled out Opera Cricket to keep users
in India on top of this cricket season. The new
feature provides cricket scores, commentary, video
and notifications when on the move and will also
allow users to keep track of their favourite teams
and players in one place. Opera Cricket services are
available inside the Opera Mini browser for Android
phones. After upgrading to the latest version of
Opera Mini, users will see a Get Started banner
to activate this feature. Then, they can start tracking
scores, stats, and watching videos immediately
without the need to download other apps.
Opera Cricket has a Whats on category that
keeps users updated during on-going matches, and
provides final scores by leveraging Opera Minis
cloud technology. Additionally, there will be live
ball-by-ball commentary for select big games.
Users can subscribe to each upcoming match to fastest way for millions of Opera Mini cricket fans to stay on the top
get a notification when the game begins. Opera Cricket window during this cricket season, said Sunil Kamath, VP of South East
displays latest live scores of T20 matches, Test matches along with Asia Pacific, Opera Software.
scorecards of players. It shows users videos with match Further, Opera Mini has used compression technology to reduce
highlights. the size of heavy webpages and videos so that they load faster. The
We Indians live and breathe cricket, and we dont want to miss company has integrated AI-powered newsfeed, download manager
out any match. Opera Cricket embedded inside the new Opera Mini for easy download, and a new Facebook notification bar to its
browser offers instant access to all the cricket updates. This is the browser as well. n
Iris integrated mobile devices to address

Aadhaar authentication failures
D elta ID Inc., a leader in consumer-grade iris scanning technology
for mobile devices, believes the high failure rates in Aadhaar
biometric authentication, as recently reported in MGNREGA tests
With the government mandating the use of Aadhaar biometric
authentication in more social and other programs, the need for a
biometric modality that works reliably is critical. Unlike fingerprints
in Telangana, will be addressed in a cost-effective way with the iris that are being reported to show high failure rates due to wear and
integrated mobile devices. The UIDAI and the worldwide biometric tear, the iris, being a protected internal organ, is expected to be
community have tested and found iris to have better reliability. We significantly more reliable. Additionally, since the iris is not affected
are confident the failure rates will be drastically lower once the with age, it works reliably across all age groups. One of the key
cheaper iris integrated mobile devices are adopted in the market, impediments in wide-scale roll out of iris for Aadhaar has been the
said Dr Salil Prabhakar, President and CEO of Delta ID Inc. high cost of iris devices. This is being addressed with the rollout of
iris integrated mobile devices. Samsung partnered with Delta ID to
launch Indias first iris integrated tablet in May 2016. The technology
is arriving in smartphones too, and not only in high end devices such
as Samsung Galaxy S8, but also in low cost smartphones from
Indian manufacturers.
Delta ID has made remarkable advances in bringing iris
technology to consumer mobile devices and applications. Delta IDs
ActiveIRIS technology has passed STQCs FRR test with better than
99% accuracy, and has been certified by the STQC. ActiveIRIS and
a combination of STQC certified hardware components can be
integrated by any mobile device to expeditiously introduce iris
integrated mobile devices in the market. n

Whats Up bignews
DoT in favour of regulating

Facebook, WhatsApp
T he Centre informed the Supreme Court recently that it would
soon formulate a regulatory regime, similar to one existing for
all telecom operators, for Over-The-Top (OTT) services like
WhatsApp, Facebook, Skype, WeChat and Google Talk. The
department of telecoms main argument was that OTTs use the
network of telecom service providers to reach customers, offer
App-based products as well as compete by offering messaging and
telephone facilities, yet are not subjected to any regulatory
mechanism. This assertion came in response to WhatsApps for WhatsApp and other OTT service providers, said there was no
affidavit in the SC taking a stand that the petition filed by Karmanya issue of privacy involved in the controversy raised by the petitioner
Singh Sareen questioning its privacy policy was not maintainable as it is a matter of contract between the user and OTT service
as OTT services are governed in some respect by the provisions provider. But, the petitioners advocate Madhavi Divan said the
of Information Technology Act, 2000 and are not subject to the lack of privacy in private messages over WhatsApp not only violated
same regulatory mechanism that is enforced on conventional voice the right to privacy, which is intrinsically linked to right to life
and messaging services provided by telecom service providers. guaranteed under Article 21, but also stifled right of free speech,
With the privacy issue being strongly argued by the petitioner guaranteed under Article 19(1)(a), in conversations between two
and the Centre converging on it, the bench referred the issue to a private individuals. Sibal countered this by saying there was no
five-judge bench, despite opposition from OTT service providers. privacy violation as messages sent on WhatsApp were end to end
Senior advocates Kapil Sibal and K K Venugopal, who appeared encrypted preventing even WhatsApp to read them. n
Huawei plans big on mid-range smartphones in India

S martphone manufacturer Huawei has plans to increase focus
on devices in the price range of Rs 10,000-20,000 in the
Indian market. We have seen maximum growth in India taking
cent market share in February 2017. Our exponential growth
trajectory in the global market is the testament to our well-crafted
strategy and we are looking at replicating it in the Indian market.
place in Rs 10,000-20,000 range. Huawei will increase focus in We have all the right ingredients to be successful in India as
this segment in India. Having said that we will not compromise Huawei is a company that goes across an ecosystem of devices,
on quality and get into specification game. Huawei Zhai was quoted as saying. Huawei has set a target to be
will continue to focus on users experience, among the top five smartphone companies in India
reports quoted Huawei India by the end of this year. According to industry
Consumer Business Group experts, Huawei is estimated to have
President Peter Zhai as doubled its sales in India but
saying. In 2016, Huawei numbers are still less compared
shipped 139 million to its competitors in the
smartphones globally smarphone segment.
and reported 44 Huawei sales are
per cent annual estimated to have doubled
revenue growth in between first quarter of
its Consumer 2016 and 2017 but the
Business Group numbers are very small
at USD 25.9 compared to its rivals
billion. Oppo and Vivo. However,
As per Sino- we believe Huawei is the
Market research, only brand that can challenge
Huawei Consumer big players in India,
Business Group had led Counterpoint Research
the Chinese market Associate Director Tarun
with 18.85 per Pathak said. n

bignews
Digital payments made through UPI see
Whats Up
huge jump
In a big boost to Prime Minister Narendra Modis digitisation drive,
digital payments made through the Unified Payments Interface
(UPI), the mobile-based national payment system, continue to surge
that it may be just the beginning as the government appears
determined to push digital transactions.
While 90% of transactions on UPI are coming from peer to peer
even after the end of demonetisation-induced cash shortage, shows modes of payments and remittances, the share of merchant
the latest data from Reserve Bank of India. UPI-based transactions transactions is expected to go up sharply after the full scale rollout
jumped almost 20% to Rs 2,000 crore in March, up from Rs 1,660 of BharatQR a common QR code developed by all major card
crore in January. According to industry experts, the growth in UPI- payment companies to enable digital payments without card swiping
based transactions is driven majorly by the government-promoted machines and UPI@PoS or, point-of-sale machines configured
BHIM (Bharat Interface for Money) and non-bank payment apps to enable payment through UPI interface without swiping cards.
such as PhonePe and Trupay. Supporters of digital payments believe While banks have launched their own UPI apps, industry observers
said a major chunk of transactions are coming from non-bank apps
such as Trupay and PhonePe that have gone live on UPI through a
sponsor bank. The digital payment surge since demonetisation is,
however, not helping mobile wallets or prepaid instruments. RBI
data shows that mobile wallets have not been able to pick up in the
merchant payment space, with less than Rs 1,800 crore worth of
transactions reported in March, down from Rs 2,100 crore in
January. As per RBI data, the average wallet transaction is worth
less than Rs 250 while average UPI transaction amount is around
Rs 4,000. n
Reliance Jio becomes fifth-largest telco, 72 million

paid subscribers credit positive
C redit ratings agency Moodys Investors Service has said that
Reliance Jio Infocomm racking up 72 million paid subscribers,
which has made the teleco the fifth largest in the country by user
is No. 2 with more than 300 million users. Moodys said it expects
a significant portion, of the 72 million Jio Prime subscribers to opt
for its 303 Plan, given that is the minimum plan that gives
base, is credit positive but the new entrant will continue to be a drag complimentary services for three months. Assuming all 72 million
on parent Reliance Industries cash flows for at least two years. This subscribers pay Rs 303 per 28 days for July 2017 to March 2018,
(subscriber additions) is credit positive as
the subscriber enrolment reduces cash flow
uncertainty of the telecom business, on
which RIL has spent over Rs 1.7 lakh crore
over the last six years, the agencey said in
a statement recently. It said that even if Jio
were to generate revenue of about Rs
20,000 crore, it will not be sufficient to
generate free cash flows as the companys
spending on capex, which is expected to be
at least Rs 15,000 crore per year, will be
significantly higher than its earnings before
interest, tax, depreciation and
amortisation.
The ratings agency said that Jio Infocomm is trailing its nearest Jio will be able to generate revenue of about Rs 21,300 crore for
rival, state-run Bharat Sanchar Nigam Ltd., which has 100 million the fiscal year ending March 2018. In comparison, Bharti Airtel
customers, and Tata Teleservices, which has 50 million subscribers. Limiteds (Baa3 stable) Indian mobile services generated revenue
The combined Vodafone India-Idea Cellular entity leads the mark of Rs 43,600 crore for the nine months ended 31December 2016,
with close to 400 million users, while Bharti Airtel, including Telenor, Moodys said. n

Whats Up bignews
PM Narendra Modi launches BHIM-Aadhaar

Pay app
P rime Minister Narendra Modi recently launched BHIM-Aadhar
platform - a biometric-based payment system - in Nagpur.
BHIM-Aadhaar Pay app will allow users to make payments through
the fingerprint scanner, by authenticating the biometric details of
a user with Aadhaar database. BHIM, also known as Bharat
Interface for Money, was launched by the PM three months ago to
provide a tool that can be a one-stop solution for all digital payments.
The app, which will be available for download to merchants across
the country, will link your Aadhaar number and biometic fingerprint
to complete a transaction. To enable the transactions through
BHIM-Aadhar, merchants will have to purchase fingerprint
scanners. With more than 1.8 crore downloads of the app which is
available both on the Google Play Store and the iOS App store, the
PM also launched two new offers to reward BHIM users. These two
schemes are:
BHIM Referral Bonus Scheme (For Individuals): The Referral have been completed by the new user.
Bonus scheme will incentivize existing BHIM users for bringing BHIM Merchant Cashback Scheme: The scheme incentivizes
new users on the BHIM platform and encouraging the new users not just one-time adoption of BHIM by merchants, but will also
to do transactions with others using BHIM or by referring new users encourage transactions via BHIM mode (either QR code or VPA or
on BHIM. Hence, the bonus will be paid to both the referrer and Mobile number or Pay to Aadhaar). The cashback to the merchant
the new user of BHIM (referee). The referral will be considered can be up to Rs 300 per month, with each merchant eligible to win
successful only after three unique successful financial transactions up to Rs 1800 in six months. n
Govt likely to waive bank guarantees for mobile

component imports
I f all goes well, the handset makers may get some
respite as the government is expected to ease bank
guarantee norms for import of components at
quoted as saying. Bank
guarantees of as much as Rs
29,000 crore have been
concessional duty rates for local manufacturing. As furnished by companies. The
per reports quoting sources, the PMO convened a accounting period of bank guarantees is
joint meeting with industry and inter-ministerial three months for IGCR (Import of goods at
officers recently to look into the impediments concessional rate of duty for manufacture
being faced by mobile makers in India. Industry of excisable goods). A company cannot free the
players raised concerns over huge capital bank guarantee if the imported goods have
getting blocked in bank guarantees given been exhausted even in five days so the capital
as assurance to customs that the items remains block for long period, said a
imported by them on concessional duty representative of a mobile company. Indian
rates will not be retailed in the market and Cellular Association (ICA) National President
will be used solely for making mobile Pankaj Mohindroo lauded the PMOs support.
phones. The Task Force is committed to achieving the
The PMO has assured that it has noted target of manufacturing 500 million mobile
concerns of mobile manufacturers on phones in the country by 2019. We have already
IGCR and will take it up so that at achieved 40 per cent of this target. The PMO
least the formalities of bank guarantee and Meity, we feel, is completely committed to
is waived for companies with good enhance ease of doing business while ensuring revenue
track record, a source who safeguards. This move will surely ease the path of mobile
attended the meeting was industry, he said. n

bignews
Whats Up
Your neighbourhood stores may soon sell Xiaomi,
Huawei smartphones
W ith the goods and services tax (GST) expected to be rolled out
on July 1 likely to erode the difference in pricing of
smartphones online and offline, handset makers Asus, InFocus,
Xiaomi, Motorola, ZTE and Huawei are streamlining strategy to
intensify expansion into brick-and-mortar retail. According to
reports quoting senior industry executives, these brands have
drawn up fresh strategies such as direct distribution, partnership
with large-format retail, creation of separate models for offline,
setting up own stores and increasing marketing spend. Online
sellers currently sell from low VAT markets like Bengaluru and
Hyderabad where VAT on smartphones is 5% while it is much Home stores in India. Asus India country manager Peter Chang
higher in most other markets, with the national average at around said the company is focusing right from metros to tier II offline
10-12%, whereby they have a pricing advantage to sell at such low markets. InFocus too is re-launching its offline business and
prices. With GST, the taxes will become uniform. building a portfolio of models. The Foxconn-owned brand has plans
As per reports, Xiaomi has rejigged its distribution replicating to invest big money in offline trade and marketing replicating the
the online model into offline space where distributors sell directly strategy of Chinese rivals, Oppo and Vivo. ZTE too is going to offline
to retail stores cutting-down layers to ensure common pricing retail in a big way, including expansion into smaller towns. Huawei
across platforms. It has also partnered with four big retail chains India consumer business group director of product centre, Allen
Sangeetha, Poorvika, BigC and LOT and is in talks with Wang, said the dual channel strategy for Huawei and Honor helps
others. Also on the cards are plans to set up company-owned Mi it to reach out to wider consumers. n
Apple mulls bidding for big stake in Toshibas chip business

In the latest twist in the sale of the worlds second-biggest flash
memory chipmaker, Apple Inc. is considering teaming up with its
supplier Foxconn to bid for Toshiba Corps semiconductor business.
technology to investors it deems a risk to national security, the report
said. Foxconn, which participated in the first round of the auction,
has been considered such a risk due to its deep ties with China. The
According to a report by Japans public broadcaster NHK, the US bulk of Apples iPhones are manufactured at Foxconns extensive
technology giant is considering investing at least several billion manufacturing base there. NHK said Apple wants the Taiwan firm
dollars to take a stake of more than 20 per cent in a plan that would to own a stake of around 30 per cent of Toshibas chip business.
have Toshiba maintain a partial holding to keep the business under Although there is no official word from Apple and Foxconn, an
US and Japanese control. The proposal is aimed at allaying the investment by Apple would be its first direct stake in a major global
Japanese governments concerns over any transfer of sensitive memory chipmaker as it seeks to secure a stable supply of key
components. Samsung is the biggest
maker of flash memory chips,
followed by Toshiba, SK Hynix, and
the US-based Micron Technology
Inc. The report comes as Western
Digital Corp, Toshibas partner and
one of the bidders of its chip
business, warned this week that the
Japanese firm is violating a joint
venture contract in plans to sell to its
chip unit, and urged that it be given
exclusive negotiating rights. The
auction of the prized asset is essential
to Toshibas plans to cover multi-
billion writedowns at US nuclear unit
Westinghouse that have plunged it
into crisis. n
team@mymobile.co.in

First Look justin
lephone W7
Yet another budget smartphone
C hinese smartphone maker lephone recently

introduced lephone W7, a new entrant to the
entry-level 4G VoLTE budget smartphone in India.
runs on Android 6.0 Marshmallow.
On the camera front, the five-inch smartphone
features a 2MP front snapper for selfies and video
The phone supports 22 different regional calling with 5MP AF rear-camera including an
languages and multiple international languages. LED flash. The dual-SIM device is topped with
Talking about its technical specifications, the connectivity options like Wi-Fi, Bluetooth, GPS/
lephone W7 is equipped with 1.3GHz quad core AGPS, FM and a 3.5mm jack.
processor coupled with 1GB RAM and 8GB of Priced at Rs 4,599, the lephone W7 is
inbuilt storage which can be expanded up to available in Black, White and Golden colour
32GB using a microSD card. The smartphone variants. n

justin
First Look
Gionee A1
Super selfie and super battery
for a super experience
C hinese handset maker Gionee recently launched its first

flagship of the year, A1, in India. The brand new A1 boasts of
a full metal body made out of A6000 aircraft grade material that
complexions, giving users a natural glow and rosiness. Gionees
independent facial enhancement algorithm automatically detects
a users face and applies custom beauty settings. Powered by 4-cell
is used in making premium cars and aircrafts. technology, the front camera captures more light than before
The Gionee A1 runs on an octa-core 64 bit processor that gives resulting clearer and more beautiful selfies.
better performance and less power consumption. Powered by a The A1 is equipped with the fastest fingerprint sensor, unlocking
4GB RAM, the A1 enables smooth multitasking and easy operation, the phone in just 0.2 seconds, for top-notch safety. For the humid
while 64GB internal storage (expandable up to 256GB) provides Indian conditions, the sensor unlocks the device even with moist
ample storage space. It is based on the up-to-date Android 7.0 and fingers. The finger print sensor also activates Edgebar allowing
comes with the improved Amigo OS for a holistic and satisfying users a hub for quicker access to their favorite apps. The 4G and
smartphone experience. The phone comes with a powerful 4010 VoLTE enabled smartphone also offers a host of amazing features
mAh battery along with Ultrafast dual charge. such as Split Screen, Maxx Audio, Virus detection amongst other
In the terms of optics, the A1 features a 16MP front camera key features.
along with a customized selfie flash to spread light onto faces more The phone is priced at Rs 19,999 and will be available in three
evenly and softly. The soft lighting effect is able to enhance facial stunning colours- Gray, Black and Gold. n

First Look justin
itel Wish A41

Key to a smarter life
S trengthening its 4G portfolio, itel Mobile, part of

Chinese mobile manufacturer Transsion Holdings,
recently launched 4G VoLTE-enabled smartphone Wish
the SmartKey feature enables them to conveniently
perform functions such as taking screenshots and taking
pictures with a single click.
A41 in India. The device features Multiple Account apps The itel Wish A41 is a dual-SIM (Micro-SIM) smartphone
and SmartKey. While the Multiple Account allows users that runs Android 6.0 Marshmallow. It sports a 5-inch
to log in with two different accounts on popular social FWVGA (480x854 pixels) display and is powered by a
media apps such as WhatsApp, Facebook and Instagram, 1.3GHz quad-core SoC coupled with 1GB of RAM. It
features a 5MP primary camera on the rear and a 2MP
front-facing camera.
The smartphone packs 8GB of inbuilt storage that can
be expanded via microSD card (up to 32GB). Connectivity
options on the itel Wish A41 include Wi-Fi, GPS, Bluetooth,
USB OTG, FM, and 4G VoLTE. It is powered by a 2400mAh
removable battery.
The SOS feature on itel Wish A41, upon activation,
captures pictures from both rear and front camera and
5-sec video and automatically sends it to the users
emergency contacts.
The budget smartphone is priced at Rs 5,840 and will
be available in the market in three colour variants including
- Champagne, Calx, and Rose Gold. n

justin
First Look
Samsung Galaxy C7 Pro
Stunningly slim and powerful
S amsung recently launched the Galaxy C7 Pro smartphone,

which is exclusively available on Amazon India. The device
packs powerful features in a premium slim design, making it an
extremely powerful smartphone in its category.
At 7mm, the slim Galaxy C7 Pro gives the consumer a
comfortable grip. The device is crafted with a full
metal unibody and a 2.5D Gorilla Glass that make it
very durable. It also sports a 5.7 FHD Super AMOLED
display that provides an immersive and enriching
viewing experience.
In terms of technical specifications, the Galaxy C7
Pro comes equipped with a powerful 2.2 GHz octa-
core processor and 4GB RAM. This ensures that the
smartphone handles any task with ease, for a faster
and smoother multi-tasking experience. It has an
inbuilt memory of 64GB which is expandable up to
256GB. It has a powerful 3,300mAh battery, with fast
charging capabilities to charge the phone completely
in just 100 min.
Camera-wise, the smartphone features a 16MP
front and rear camera with an f1.9 aperture lens for
taking great pictures even in low light conditions. The
rear camera comes equipped with Phase Detection
Auto-Focus and Dual LED flash features, which allow
users to capture clear and bright photographs. The
front camera offers an upgraded selfie experience with
its pre-installed beautifying effects. The floating
camera button in Galaxy C7 Pro enables users to take
the best shots at ease with single hand.
The newly-launched phone comes in two colour
options of Navy Blue and Gold in India and is priced
at Rs 27,990. n

First Look justin
Micromax Dual 5
Premium smartphone
with three good
cameras
M icromax recently launched Dual 5, the

companys and Indias first phone to come
with vertical dual rear cameras. It sports a 5.5-
inch FHD display protected by Corning Gorilla
Glass 3.
The Micromax Dual 5 comes powered with a
Qualcomm Snapdragon 653 processor fused
with 4GB of RAM. The Android 6.0 Marshmallow-
running Dual 5 comes with 128GB of internal
storage expandable up to 128GB.
In the camera department, the Micromax
Dual 5 sports two 13MP Sony IMX258 sensors
on the back -- one for monochrome light and the
other for RGB (colour) featuring an f/1.8 aperture.
On the front, the device features another 13MP
camera, with a 1.12-micron pixel Sony IMX258
sensor. It bears an f/2.0 aperture and features a
soft selfie flash module. Other front camera
features include an integrated SmartBeauty
mode, gesture control, and a GIF maker.
The flagship smartphone draws power from a
3200 mAh battery that supports Quick Charge.
It comes with a fingerprint sensor and a dedicated
customisable key for quick actions. Micromax
claimed that only 10 minutes of charging the
phone will give it juice for 4 hours. In terms of
security, the phone comes with a military grade
independent security chip for safer passwords.
The device comes with a secure vault where the
user can store his or her private files. Other
features incldude an IR blaster, app freezer to
restrict background apps and VoLTE support.
The companys first dual camera series
smartphone retails at a price of Rs 24,999 and
only be available in Gold colour for now. n

justin
Sansui Horizon 1
First Look
A budget smartphone with amazing design and
utility-led features
J apanese technology giant Sansui recently launched its flagship value-

for-money smartphone Horizon 1, which would be exclusively
available at Flipkart, Indias largest e-commerce marketplace. The big
highlight of the low-priced smartphone is its 4G VoLTE support and
2000mAh battery.
Talking about the technical specifications, the Horizon 1 runs on
Android 6.0 Marshmallow supported by 1.3 GHz quad-core processor
to multitask better and faster on 4G. The device comes with 1GB RAM
and 8GB ROM (expandable up to 64 GB) internal storage backed by
2000mAh battery for a power packed multitasking experience.
In terms of optics, the Sansui Horizon 1 offers a 5MP S5K5E8 rear
sensor with autofocus, and 30fps video recording. The camera app
comes with features like face detection (number of faces), HDR,
panorama, continuous shots (3/6/10), night mode, GIF camera and slow
motion recording. At the front, there is 3.2MP sensor for video chats
and selfies.
The newly-launched device comes preinstalled with the Panic Button
feature which helps the user to send an alert to their
family and friends at the time of an emergency.
Connectivity options include 4G VoLTE, Bluetooth
4.0, Wi-Fi 802.11 b/g/n, and GPS.
Priced at Rs 3,999, the Sansui Horizon 1 is
available in Black and Golden colour options. n

First Look justin
Motorola Moto G5 F ollowing the release of the Moto G5 Plus in March, Lenovo-
owned Motorola has come up with Moto G5 smartphone
Small is beautiful in India. Said to be a smaller version of the G5 Plus, the Moto
G5 features a metal build along with the signature M logo
below the Moto Z-like circular camera housing on the back. It
has a fingerprint sensor on the front within a capacitive
button.
The Moto G5 sports a 5-inch FHD display and is powered
by a 1.4GHz Snapdragon 430 processor, paired with 3GB
RAM and 16GB of native storage. There is also an option to
expand further via a microSD card slot (up to 128GB). The
recently-launched device packs a 2800mAh removable
battery with support for fast charging.
The phone runs Android Nougat plus it
comes with a number of Motorola-exclusive
features such as Moto Display, Actions,
twist gesture, among others.
On the camera front, the Moto G5 sports
a 13MP rear-facing camera with PDAF, f/2.0
aperture, and dual-LED flash, and on the front
there is a 5MP wide-angle front camera for selfies
and video calling.
The Moto G5 costs Rs 11,999 and will be
exclusively available on Amazon. n

justin
First Look
Nokia 150
The comeback
story begins
H MD Global has launched its first

Nokia-branded feature phone,
Nokia 150, in India in partnership with
ecommerce firms Amazon and
Flipkart.
The Nokia 150 Dual SIM features a
polycarbonate shell and comes equipped
with a 2.4-inch QVGA (240x320 pixels)
display. The feature phone runs on Nokia
Series 30+ operating system, and comes
equipped with an expandable storage
via microSD card (up to 32GB). The
Nokia 150 Dual SIM is powered by a
1020mAh battery which can offer up to
22 hours of battery life with a standby
time of up to 25 days. The phone
measures 117x50x13mm and weighs
around 82 grams.
The device comes with an MP3
player, FM radio, Bluetooth v3.0 with
SLAM, and a VGA camera with an LED
flash. It is also likely to come pre-loaded
with Snake Xenzia.
The Nokia 150 is priced at Rs 2,059
and is available in Black and White
colour options. n

First Look justin
Ziox QUIQ Flash 4G

Speaks your language
Z iox Mobiles has come up with a new smartphone- QUIQ Flash

4G in an exclusive tie up with shopclues.com for its sale. The
USP of the smartphone is the VoLTE support along with additional
support of 21 indic languages.
The smartphone features 5-inch FWVGA display with Asahi
Dragon-trail glass touch board, which is touted as six times
stronger than the other regular glass. Also it makes the screen
resistant to scratches and wreck in case of any accidental drop.
The smartphone is supported by a 2450mAh battery.
QUIQ Flash 4G is powered by a 1.3 GHZ quad core processor
which is coupled with 1GB RAM and 8GB of inbuilt storage which
is expandable up to 32GB via microSD card.
In the camera department, the smartphone sports a 5MP rear
camera with auto-focus and flash and on the front sits a 2MP
camera for selfies. The connectivity options on board are Bluetooth,
Wi-Fi, Micro-USB, and GPS.
The smartphone is available in Black and Champagne colours
and will cost Rs 4,444 to its buyers. n

justin
First Look
Micromax
Evok Note,
Evok Power
Future
disruptions
Indias leading handset player Micromax has launched the Evok

series Evok Note & Evok Power in an exclusive partnership
with e-commerce firm Flipkart.
camera, the new smartphone takes the selfie game to a whole new
level for selfie aficionados. The consumers can keep their precious
memories safe and enjoy on-the-go access to files, music and
The Evok Note smartphone houses 1.3GHz Mediatek octa core pictures with 32GB ROM. The metal Back finish and stylish curve
processor MT6753 coupled with a powerful 3GB RAM offering ensures that the device looks nothing less than a masterpiece.
seamless multitasking. It is powered through the day with The smartphone is priced at Rs 9,499.
4000mAh battery. The phone is equipped with a 5.5-inch FHD The Evok Power, on the other hand, has 1.3 GHz quad core
display offering dynamic contrast and colour vibrancy. With 2.5D processor coupled with 2GB RAM that redefines power with hassle
Cover Glass, the screen has 400.53ppi and is a visual banquet free functioning. The device features the long lasting 4000 mAh
with 16M colours splashed across the exquisite display breathing battery. The new smartphone comes with Smart Power Play
life into graphics. feature as you can optimize the battery usage of the smartphone
It captures rich photographs in low light as well with 13MP AF without a sweat. The device brings Fingerprint sensor that makes
rear camera featuring 5P Largan Lens for enhanced performance your life simple on one go. The 4G VoLTE smartphone is priced at
in low light conditions. The larger aperture means the camera can Rs 6,999 n
capture more detail and light. With wide angle lens for front team@mymobile.co.in

in focus
Rockstars of First
Spotlight
Quarter
Even as 2017 is said to be fairly special for the smartphone market
in India, the first three months of the year has already seen quite
a few exciting handset launches, most of which were unique
in their USPs. While international brands delivered their bests till
date in terms of specs and prices, homegrown companies such as
Micromax did not shy away from launching their flagships. Weve
brought to you some of the most amazing phones launched
during the first quarter of the year. Ramesh Kumar Raja
Cat S60
F eaturing a thermal camera, Cat S60 is one of the
most unusual smartphones in recent times in
India. The military-grade rugged handset, which comes
from Caterpillar, a US-based construction machinery
manufacturing company, features a 4.7-inch HD
display, Qualcomm Snapdragon 617 processor, 3GB
RAM, 32GB internal storage, 13MP rear camera, 5MP
front-facing camera and 3,800mAh battery. The water-
resistant smartphone is priced at Rs 64,999. n
Moto G5 Plus
T his is the first all-metal smartphone in the
Moto G series offering a premium design in
affordable price. The handsets design resembles
the high-end Moto Z series. The Moto G5 Plus packs
a 5.2-inch Full HD screen, Qualcomm Snapdragon
625 processor, 12MP rear camera, 5MP selfie
shooter and a 3,000mAh battery. The Lenovo-owned
Motorola device costs Rs 14,999 onwards and has
received positive reviews from all quarters. n

in focus
Spotlight
S amsung had a surprise in the first quarter with the Galaxy C9 Pro
which is the first smartphone from the South Korean electronics
major to have 6GB of RAM. The flagship handset sports 6-inch
full-HD display, Qualcomm Snapdragon 653 SoC, 16MP rear
camera, 16MP front-facing camera and 4,000mAh battery.
Priced at Rs 39,990, the feature-rich premium smartphone
is here to take on the OnePlus 3T and Huawei P9. n
Micromax Dual 5 Huawei

Honor 6X
L ndias largest handset maker Micromax made a
comeback in the market with the launch of Micromax
Dual 5, its most premium smartphone till date. Micromax
Dual 5 is also the companys first to feature a dual-rear
T his is one of
the cheapest
smartphones with a
camera setup. Priced at Rs 24,999, the smartphone
dual-rear camera setup
features a dual 13MP camera at the back with dual-LED
in India. The Honor
flash. The front camera too is 13MP with soft LED flash for
6X comes with a 5.5-
selfies. Other specifications include
inch full-HD display,
5.5-inch fullHD AMOLED display,
octa-core Kirin 655
octa-core Qualcomm Snapdragon
SoC, 12MP and 2MP
652 SoC, 4GB of RAM, 128GB
rear cameras, 8MP
of expandable storage and 3,200
selfie-shooter and
mAh battery. Although its said
3,340mAh battery.
to be a rebranded Qiku Q5, the
Having a price tag of
homegrown company openly
Rs 12,999, it has the
waged war in the premium
features to compete
smartphone category. n
with the OnePlus 3T,
in terms of price, but
offers a better camera
setup and a unique
design. n
Xiaomi Redmi Note 4

T he Redmi Note 4 is among the cheapest smartphones to boast
of rich specifications the company is known for. The key specs
include 5.5-inch full-HD display, Qualcomm Snapdragon 625
processor with 2GB/3GB/4GB RAM, 32GB expandable storage,
13MP rear camera, 5MP front camera and a 4,100mAh battery.
Available at a starting price of Rs 9,999, the Xiaomi Redmi Note 4
offers bang for the buck and is undoubtedly one of the top-selling
smartphones of this year with flash sales running out of stock in
no time. n
ramesh@mymobile.co.in
anuj@mymobile.co.in

Trendz Consumer insight
Indians love affair with

apps continues unabated
Latest Yahoo Flurry report shows app usage in India growing
at 43% YoY, though down from last year but impressive
nonetheless, while phablets continue to rule the roost.
By Shelley Vishwajeet
W
ell, Indians continue between 5 and 6.9) now have a market
n Phablet is most preferred mobile
to remain hooked to share of 61%, outpacing growth in the US
device with 61% market share in India
their mobile and you where it has 48% market share! These
n Music, Media and Entertainment
can safely blame it on findings have revealed by latest Yahoo applications saw the biggest usage
apps. From messaging to music to media, Flurry Analytics report, titled State of the increase at 188%
the apps have cast a spell on the Indian App Nation in India. The study uncovers n Time-spent in Messaging and Social
mobile users helped by the large screen insights around mobile app activity and apps grew by 52%
smartphones Phablets! Indias app usage their usage, emerging growth categories
grew 43% YoY in 2016 as compared to and device adoption trends in India and while growth of news and magazine apps
92% during the same period in 2015. But also the world. has declined, rather gone into negative
given the number of mobile users in India, The interesting aspect is that Indians growth zone, it continues to do well in India
the growth is humungous by any standard. apps preference has a distinct pattern as with 14% growth over the last year. Another
And phablets (devices with screens compared to global trends. For example, stark trend is that while music, media and
Local View : 2016 India Session Trends

(Year-over-year Session Growth and Decline)
Source : Flurry Analytics, 2016

consumer insight
Trends

Trendz Consumer insight
entertainment are barely growing the world
over and no longer even among the top five Indias Mobile Prime Time at Night
favourite categories of apps, in India they Hourly Sessions Over 24-Hours
are a huge favourite and number one apps
having grown at a phenomenal 188% over
the last year. But in certain matters we no
different from others too. For example,
like most of our global cousins, we are also
night owls when it comes to using apps.
Out peak usage rolling in comes around
9PM while we are generally slower to turn
to our phones in the morning but quickly
scale usage throughout the later morning
hours.
Source : Flurry Analytics, 2016
Commenting on the trend, Christopher
Klotzbach, Director, Flurry from the phablet revolution. The phablet
n Indias app usage grew 43% YoY:
Yahoo told My Mobile that the app The India app usage grew at 92% (devices with screens between 5 and
trend is quite distinctive in India and in during the same period last year 6.9) is the fastest growing mobile device
(2015). globally. In India, phablets have a market
n Asia and India are leading the share of 61%, outpacing growth in the
phablet revolution.
US which has 48% market share. When
n Indian mobile consumers are looking into the mobile usage in India,
phablet lovers, with the form factor
size securing 61% of the market one major trend emerged: Indias mobile
share in India. This footprint is usage looks a lot like global usage did
also the driving force behind global six months ago, still ascending on the
adoption figures.
growth curve but not at the rate we saw
certain respects has taken a very different the year prior.
evolutionary path as compared to most As smartphones celebrate their first
parts of the world. decade; the mobile app industry has grown
The State of the App Nation in India into a dog-eat-dog world. The decelerating
study is backed by data gleaned from over rate of global growth could signal market
As smartphones 940,000 applications, across 2.1 billion maturity, saturation or simply the end of
celebrate their first global devices from across the world, the app gold rush, says Klotzbach.
and the 58,000 apps, across 147 million Klotzbach also believes that this is a
decade; the mobile app devices from India, that use Flurry. The great time for app developing community
industry has grown into trends show Asia and India leading to leverage the humungous opportunity
a dog-eat-dog world.
The decelerating rate APAC Phablets : Drives Global Adoption
Year-Over-Year From Factor Distribution
of global growth could
signal market maturity,
saturation or simply
the end of the app gold
rush
Christopher Klotzbach,
Director, Yahoo Flurry Source : Flurry Analytics, 2015-2016

consumer insight
Trendz
Apps: Top Global Trends
Winners n The burgeoning trend of Communitainment (or, social sharing of media)
is driving mobile consumers to spend more than 2 hours/day on Social and
followed by Business and Finance Messaging apps.
apps, and Utilities and Productivity n The average mobile consumer spends just under 5 hours a day on their
apps are the top 3 app growth
categories in India.
smartphones.

n Shopping applications saw over 17 billion sessions in 2016; effectively
applications saw the biggest changing retail window shoppers into mobile impulse buyers.
usage increase at 188% YOY,
n Compared to 2015, global app usage grew by 11% in 2016. In previous years,
which can be attributed to rise of
phablet devices and better Internet weve seen all app categories grow in tandem; however, for 2016 year the
connectivity in India. story is different. In 2016 mobile apps started eating their own, with session
n Business and Finance apps grew and time-spent growth in some app categories occurring at the expense of
176% YoY. others. While Messaging and Social apps use rose year-over-year by 44%,
n Utilities and Productivity apps Personalization apps (like emoji keyboards) declined by 46%.
grew 99% YoY.
Losers
n Personalization apps see decline:
Much like the global trends,
Personalization apps saw the
biggest usage decrease at
-32%. This decrease is due to
operating systems integrating
the functionality of these apps
natively.
n Gaming, the app category known
as the darling of the mobile
industry, saw time-spent decline
by 4% globally and a small growth
in India of just 8%.
The favourites
n Messaging and social apps
remain one of the most engaged
categories in Asia and India: Time-
spent in Messaging and Social
apps grew by an impressive 52%
in India and 44% globally.
n In 2016, shopping apps continued
to gain popularity, growing 31%
globally and 12% in India.
which has been presented by mobile users

Sticky apps tied to daily habits: penchant for apps. Going back to Indias six-
Some of the most successful app categories throughout the years have tapped month mobile trend delay, theres no better
into the mobile addict population. Theyre also apps that rely on live data, such time for local developers to innovate, and
as Business and Finance (up 43% globally in time-spent; up 176% in India). lessen or possibly stop a local industry pause.
Interestingly in India, this trend is best seen in Health and Fitness app usage (up We are excited to see what app developers do
27% locally). These apps see high hourly engagement throughout the day, as in the next decade and watch which industry
users turn to their mobile and wearable devices to track their fitness goals and they choose to disrupt, again. n
progress. shelley@mymobile.co.in

Industry insight
Go Digital
Trendz
Digital march will drive business growth while enhancing

environmental governance
I
n India, adoption of advanced employees in SMBs with advanced digital products, new markets) by digitizing their
business digital technologies can engagement are 8.7 times more likely to core operations and supply chains, adds
lead to increase in revenues by up collaborate than offline businesses, noted the joint study.
to 27%, increase in employment the study, titled Digital India: Unlocking The vision and initiatives towards Digital
by up to 84% and enhanced access to the Trillion Dollar opportunity. India is expected to boost investment in the
international markets by up to 65% for The government has taken several digital space in the short-term and lead to
small and medium business (SMBs), measures to improve ease of doing rise in digital innovation, efficiency and
according to Assocham-Deloitte joint business in India. Consequently, India has productivity in the long-term. Currently, a
study. seen an improvement in the global ranking number of domestic and global companies
Digital infrastructure can also help for ease of doing business. Services such have announced investments in the digital
leveraging technologies like telepresence as eBiz portal, KYC and other e-governance space in India.
that can reduce the need for business initiatives have started to contribute to the Digital India is likely to have a
travel and result in cost savings. Increased improvement in ease of doing business and significant impact on the profitability and
levels of digital technology-use under this is expected to further improve. operations of business. Through adoption
can improve employee satisfaction and Availability of digital infrastructure of digital technologies, companies can
collaboration, leading to a more productive will help companies drive significant consolidate documentation, automate
workforce. In India, it is estimated that efficiencies, reduce time to market (new processes and have access to efficient and
India is the fifth-largest producer of e-waste,

discarding approximately 1.8 million tons of e-waste each year. Under Digital India
adoption of ICT solutions such as waste collection automation and waste management
information and prognostics are expected to considerably reduce e-waste.

Industry insight
Trends
cheaper ICT capabilities, said Mr Sandeep of the business travel, leading to reduction e-waste.
Jajodia, President Assocham. in carbon emissions by 1.08 million tons Using Digital infrastructure that is
India has pledged to decrease its globally. Use of cloud storage for documents developed under the digital India program,
carbon emissions by 33% to 35% relative will significantly reduce the consumption city municipalities will be able to better
to its GDP from 2005 levels by 2030. The of natural resources like paper. manage the collection and disposal of
Digital India program is likely to have a India is the fifth-largest producer of solid waste and sewage. Several cities have
positive contribution towards achieving e-waste, discarding approximately 1.8 started the deployment of pilot solutions
these goals. Wide spread implementation million tons of e-waste each year. Under for waste management in cities.
of telepresence and cloud computing Digital India adoption of ICT solutions such Digital India can prevent deforestation
technology under Digital India will lead as waste collection automation and waste by increasing the use of digital solutions in
to reduction in carbon emissions. For management information and prognostics the coming few years. For example, Google
example, telepresence can eliminate 20% are expected to considerably reduce in collaboration with University of Maryland
and the UN Environment has developed
Global Forest Watch 2.0 to prevent
Digital India is likely to have deforestation. This tool uses satellite
a significant impact on the technology, data sharing and human
networks to better manage forests.
profitability and operations Availability of digital infrastructure
of business. Through adoption across various locations along with
sensors and customized applications will
of digital technologies, help provide better information related to
companies can consolidate environmental challenges like pollution,
documentation, automate processes and have access climate change, weather monitoring etc.
This can help local governments react to
to efficient and cheaper ICT capabilities local issues (like traffic congestions, high
levels of pollution etc.) in real time. n
Sandeep Jajodia,
team@mymobile.co.in
President Assocham

Business insight
Digital
Trendz
Platforms
Emerging as
a Critical
Business
Building Block
Gartner says that by 2018, half of EA business
architecture initiatives will focus on defining
and enabling digital business platform strategies
B
y 2018, half of enterprise architecture The results of Gartners annual global CIO
(EA) business architecture initiatives survey support this development. The responses
will focus on defining and enabling show that, of CIOs in organizations participating
digital business platform strategies, in a digital ecosystem (n = 841), on average, the
according to worlds leading information number of ecosystem partners they had two years
technology research and advisory company ago was 22. Today, it is 42, and two years from
Gartner Inc. now, Gartner estimates that it will have risen to 86.
Weve always said that business architecture In other words, CIOs in organizations participating
is a required and integral part of EA efforts, in a digital ecosystem are seeing, and expecting to
points out Betsy Burton, vice president and see, their digital ecosystem partners increase by
distinguished analyst at Gartner. The increasing approximately 100 percent every two years.
focus of EA practitioners and CIOs on their EA practitioners must focus their business
business ecosystems will drive organizations architecture efforts on defining their business
further toward supporting and integrating business strategy, which includes outlining their digital
architecture. This is to ensure that investments business platforms strategy, particularly relative
support a business ecosystem strategy that to a platform business model, added Burton. In
involves customers, partners, organizations and addition, EA practitioners will increasingly focus
technology. on the business and technology opportunities

consumer insight
Trends

Trendz Business insight
and challenges by integrating with another
organizations digital platforms and/or A digital platform is a business-driven framework
by defining their own innovative digital
platforms. that allows a community of partners, providers and
Design-Driven Architecture is Essential customers to share and enhance digital processes
to Build and Evolve Platform Ecosystems:
Digital innovation continues to transform
and capabilities, or to extend them for mutual
itself, and EA needs to continuously benefit. This business- and technology-based
evolve to keep pace with digital. Building
on the base of business-outcome-driven
framework allows for different combinations of
EA, which emphasizes the business and business models, leadership, talent, delivery and IT
the execution of the business, enterprise
architects are increasingly focusing on the
infrastructure platforms that power digital business
design side of architecture which is at ecosystems
the forefront of digital innovation.
Gartner predicts that by 2018, 40 percent of enterprise architects will focus
on design-driven architecture. It allows
organizations to understand the ecosystem
and its actors, gaining insight into them
and their behavior and developing and
evolving the services they need, said
Marcus Blosch, research vice president
at Gartner. Many leading platform
companies, such as Airbnb and Dropbox,
use design-driven approaches such as
design thinking to build and evolve their
platforms. Going forward, design-driven
and business-outcome-driven approaches
Many leading platform
are set to define leading EA practice. companies use design-
EA practitioners must However, the move to design-driven
driven approaches such
architecture has implications for people,
focus their business tools and services. We recommend that as design thinking
architecture efforts on enterprise architects develop the design to build and evolve
knowledge, skills and competencies of the
defining their business EA team, concluded Blosch. They also their platforms. Going
strategy, which includes need to educate the business on design- forward, design-driven
outlining their digital driven architecture and identify an area
where they can start with a design-driven and business-outcome-
business platforms architect, to not only develop innovation driven approaches are
strategy, particularly but also to learn, as an organization, how
to do design. set to define leading EA
relative to a platform Businesses can learn more in the practice
business model reports: Predicts 2017: Architect the
Digital Business Platform, and The
Marcus Blosch,
2017 CIO Agenda: Seize the Digital Research Vice President
Betsy Burton,
Ecosystem Opportunity. Gartner analysts at Gartner
Vice President and will further discuss how to master digital
Distinguished Analyst business platform complexity at the Gartner on May 31 June 1 in Orlando, Florida
at Gartner Enterprise Architecture & Technology and June 14-15 in London. n
Innovation Summits 2017, taking place team@mymobile.co.in

Industry insight
Trends
Indian Server Market
Consolidates
Despite overall shipment decline, digital consolidation is
driving up the revenue By Ramesh Kumar Raja
S
erver market in India declined by sales of high-density servers. design manufacturers (ODMs) and white
16.8 per cent quarter-on-quarter According to the IDC report, enterprise box players. Amidst all these industry
in Q4 2016, with 30,501 units initiative towards digital transformation, concerns, the enterprise resource planning
shipped in Q4 2016 as against analytics, cloud, Business Intelligence (ERP) upgradation in manufacturing and
36,668 units in Q3 2016, said an (BI) and datacentre consolidation are tech refreshes in banking were the major
International Data Corporation (IDC) report the key trends observed in Indian server contributors for server market demand
recently. In terms of revenue, there was a market. Pricing and tailor-made solutions during Q4 2016.
4.2 per cent quarter-on-quarter growth have become crucial for the vendors as The non x86 server market declined by
registered in Q4 2016, majorly due to the they are frequently challenged by original 31.0 per cent quarter-on-quarter in terms of

Study Industry insight
unit shipments and 34.7 per cent in terms of
revenue in Q4 2016, said the report. Banking, In India x86 market,
manufacturing and telecommunication
verticals were the major contributors to the Hewlett Packard Enterprise
non-x86 market. IBM dominated the market
in terms of revenue with the share of 62 per
maintained its leading position in
cent, at end Q4 2016. Q4 2016 with 35% market share in terms
According to Harshal Udatewar, Server
Market Analyst, IDC India, The market
of unit shipment, followed by Dell with
corrected itself, owing to the absence of large 27 % market share. Lenovos market share
multi-million dollar deals. Growing SMBs,
IT investments from enterprises towards dropped from 12 % to 9% year-on year.
datacentre consolidation are boosting
the growth of the server market. Deals
Ciscos market share increased by 13.6%
from Government towards digitalization, year-on-year, while Huawei and Acer
e-governance, smart city and surveillance
projects are in pipeline that would fuel the accounted for the market share of
growth of Indian server market in the coming
quarters.
3.3 and 2.7% respectively,
at end Q4 2016.
MYMOBILE
industry insight
Study
India : X86 Server Vendor Market Share in Units - Q4 2016
36% 35%
Q4 2015 Q4 2016
27%
24%
21%
16%
12%
9%
7%
5%
3% 3%
1% 1%
HPE Dell Lenovo Cisco Huawei Acer Group Others
Source : IDC APeJ Server Tracker Q4 2016
Indian server market witnessed a difficult

quarter, as organizations continue to
consolidate their prevailing workloads on
fewer servers. We are also seeing increased
acceptance of cloud among the Server
Message Blocks (SMBs), resulting in new
buyer segments and demand for third party
data centres.
Deals from Major Vendors

In India x86 market, Hewlett Packard
Government towards Enterprise (HPE) maintained its leading
digitalization, position in Q4 2016 with 35 per cent
market share in terms of unit shipment,
e-governance, smart followed by Dell with a market share of 27
city and surveillance per cent. Lenovos market share dropped
from 12 per cent to 9 per cent year-on
projects are in pipeline year. Ciscos market share increased by
that would fuel the 13.6 per cent year-on-year, while Huawei
and Acer accounted for the market share
growth of Indian server of 3.3 and 2.7 per cent respectively, at end
market in the coming Q4 2016.
On the revenue front, HPE led with
quarters 38 per cent market share, followed by
Dell at 31 per cent market share. Cisco
Server Market Analyst, registered market share of 10 per cent
IDC India overtaking Lenovo who accounts for 6 per
cent of market share by revenues during
As per Rishu Sharma, Associate Q4 2016. n
Manager, Enterprise Infrastructure, The ramesh@mymobile.co.in

Consumer insight
The Good News and the

Study
Not So Good News!

Consumers are now willing to pay a premium and end-user
spending on mobile phones is growing but device shipment to
remain flat this year!
L
ike life, business is also a end-user spending will increase by 2 per
mixed bag! Good news is that cent in 2017 to nearly USD 600 billion
consumers the world over are in current US dollars. Spending on mobile
willing to pay premium for phones will represent 67 per cent of that
better devices while end-user spending figure. (Pl See Table 1)
on mobile phones is growing but they ASPs for computing devices and
unlikely to buy more of devices. This has mobile phones will increase for two main
been revealed by a study conducted by reasons. First, component price increases
Gartner Inc, the worlds leading information are continuing into 2017 (mainly for PCs
technology research and advisory company. but also to some extent for phones), which
According to Gartner, worldwide end-user is resulting in more expensive products.
spending on devices is set to grow 2 per Second, users interest in value and higher
cent in 2017 but unit shipments is likely quality phones is increasingly overriding Across the world,
to remain flat. their desire for low prices. the device market is
Study reveals that users of PCs, ultra- Across the world, the device market
mobiles and mobile phones are buying new is becoming less price-sensitive, said
becoming less price-
devices at higher average selling prices Ranjit Atwal, research director at Gartner. sensitive. Consumers
(ASPs), resulting in growth in end-user Consumers and businesses are seeking
spending in 2017. Gartner estimates that better products that suit their lifestyles,
and businesses are
seeking better products
that suit their lifestyles,
rather than just opting
for the cheapest
products
Ranjit Atwal,
Research Director at
Gartner
rather than just opting for the cheapest
products.
End-user spending on mobile phones is
growing: End-user spending on mobile
phones is on track to reach nearly $400
billion in 2017, an increase of 4.3 per
cent from 2016. The increased ASP for

consumer insight
Study
Worldwide End-User Spending by Device Type, 2016-2019
(Millions of Current U.S. Dollars)
Device Type 2016 2017 2018 2019
Traditional PCs (Desk-Based, 163,906 163,351 166,259 169,192

Ultramobile Premium and Notebook)
Mobile Phones 382,859 399,497 408,170 423,558
Ultramobiles (Basic and Utility) 40,436 36,286 35,171 34,411
Total Device Market 587,201 599,134 609,601 627,161
mobile phones was driven by users across better-quality and more feature-rich basic Shipments of PCs, ultramobiles and
the board, said Annette Zimmermann, phones, due to improved product portfolios mobile phones are projected to total 2.3
research vice president at Gartner. They from rising vendors such as Huawei and billion units in 2017 achieving flat
are replacing their basic phones with Oppo. In emerging markets, the majority growth from 2016 (see Table 2).
Worldwide Device Shipments by Device Type, 2016-2019

(Millions of Units)
Device Type 2016 2017 2018 2019
Traditional PCs 220 205 196 191
(Desk-Based and Notebook)
Ultramobiles (Premium) 50 60 72 82
PC Market 270 265 268 273
Ultramobiles (Basic and Utility) 169 161 158 157
Computing Device Market 439 426 426 430
Mobile Phones 1,893 1,910 1,920 1,954
In emerging markets,
Total Device Market 2,332 2,336 2,346 2,384
the majority of users
are upgrading to better of users are upgrading to better basic Desk-Based and Notebook PC ASP Will
phones as the leap to premium phones Increase by 1.4 Per cent in 2017: The PC
basic phones as the leap remains out of reach for most. exodus has reached its peak, but near-term
to premium phones Greater availability of basic phones from growth of PC sales will be hampered by
Chinese vendors such as Oppo, BBK and increasing component costs. Component
remains out of reach for Huawei increased the basic-phone ASP by costs, especially for DRAM, have doubled
most. We expect users 13.5 per cent in 2016. It is on track to rise since June 2016. As a result, PC providers
by 4 per cent in 2017. We expect users will increase the prices of PCs toward the
to continue to look for to continue to look for higher-value phones end of the year. We expect the overall ASP
higher-value phones this this year, which will lead to another rise for PCs to increase by 1.4 per cent in
year, which will lead to in ASP, added Ms Zimmermann. The

high-end smartphone ASP will continue
current U.S. dollars, said Mr. Atwal.
More detailed analysis is available
another rise in ASP to soar, given the announcement of the to clients in the reports Forecast:
Samsung Galaxy 8 and the release of the PCs, Ultramobiles and Mobile Phones,
Annette Zimmermann, tenth-anniversary Apple iPhone later this Worldwide, 2015-2021, 1Q17 Update
Research Vice President year. We expect the premium-phone ASP and Gartner Market Databook 1Q17
to increase by 4 per cent in North America Update. n
at Gartner in 2017. team@mymobile.co.in

Trends Consumer insight
IoT Adoption
India takes the lead
India ahead of several markets in adopting Internet of
Things to improve customer experience
By Ramesh Kumar Raja
I
ndia ranks the second highest, offers insights into how companies in compared to other markets in the region.
behind China, in IoT-enabled APAC perceive Internet of Things (IoT) and Close to 80 per cent of respondents cited
customer maturity compared with to what extent companies are adopting IoT as a neutral or somewhat important
other Asia Pacific (APAC) markets, it to enhance customer experience. The priority compared to other CX initiatives,
revealed a new study commissioned by research examined the way organisations and almost 40 per cent of businesses
Genesys, a global leader in customer view IoT as a key enabler in enhancing said they are thinking about how to
experience and contact centre solutions, CX and their readiness to take advantage incorporate IoT.
in partnership with Frost & Sullivan, an of this emerging technology. Our research found the
IoT and technology research firm. Across India, the research revealed overwhelming majority of respondents
The study, titled IoT-Enabled organisations see high value in across APAC believe customer lifetime
Customer Experience (CX) Report 2016, integrating IoT into their CX initiatives value is the most significant business

consumer insight
Study
benefit delivered by an effective customer
experience strategy, said Keith Budge,
IOT- Enabled CX: The IOT-CXI
Senior Vice President, APAC at Genesys. (IOT-Enabled Customer Experience Index), Asia-Pacific, 2016
Indian organisations are open to
implementing new technologies and have
an optimistic view of IoT as a key enabler
of sophisticated customer experiences.
Most organisations in India are not
bogged down by having to integrate IoT
into existing legacy infrastructure and as
a consequence, this market was ahead of
the region when it comes to the adoption
of IoT-enabled CX solutions.
Gap between awareness and

implementation
An IoT-enabled customer experience drives
Source : Frost&Sullivan 2016 IOT-Enabled Customer Experience (CX) Report
the convergence of customer journeys hence, truly realise the potential of IoT to
Indian organisations across digital and physical environments, improve CX.
are open to in turn enabling organisations to

consistently deliver personalised, Benefits of implementation
implementing new predictive and productive experiences for Of those that have deployed IoT to deliver
technologies and have their customers. better CX, more than 70 per cent said their
Overall, the report reveals 83 per cent of IoT solution enables them to influence
an optimistic view of respondents across APAC have some level their customers buying and engagement
IoT as a key enabler of of familiarity with IoT and nearly 50 per decisions. More than a third of surveyed
cent believe IoT is important in enhancing organisations recognised the very high
sophisticated customer CX. Despite this, only 15 per cent of impact IoT had on enhancing customer
experiences respondents across APAC have already satisfaction.
implemented IoT. Other benefits cited by respondents
Keith Budge, Budge said, The findings underscore include positive impacts on brand equity
Senior Vice President, the role of technology providers such as (33 per cent), improvements in operational
APAC at Genesys Genesys in helping APAC companies roll efficiency (33 per cent) and an increase in
out successful implementations and, employee productivity (35 per cent).

Trends Consumer insight
Of those that have

deployed IoT to deliver better
CX, more than 70 per cent said their
IoT solution enables them to influence
their customers buying and engagement
Across APAC, the study found journey, with 16 per cent
businesses are realising the wide reaching looking to incorporate IoT
decisions. More than a third of surveyed
benefits of implementing IoT. More than in to their organisation organisations recognised the very
half (60 per cent) of respondents indicate within the year. A further 29
at least having a starting point for their IoT per cent hope to accomplish
high impact IoT had on enhancing
this within the next two years. customer satisfaction.
Barriers preventing
adoption
development of new disruptive
Surprisingly, more mature economies
business models
including Australia and New Zealand
4. The three industry sectors at
are less likely to have immediate plans
the forefront of IoT-enabled CX
to incorporate IoT in their organisation to
adoption are communication service
enhance their CX.
providers; logistics, transportation
The report identified a number of
and automotive; and retail, travel
challenges preventing businesses from
and hospitality
deploying IoT for CX, including a significant
This research helps put to rest the
issue with organisations understanding
The success of an of IoT value proposition. A low level of
misconception that IoT is not ready or too
difficult to build into customer experience
organisation hinges on C-suite awareness about the importance
solutions, Budge said.
or value of IoT-enabled CX solutions was
its ability to understand also commonly cited.
The success of an organisation
hinges on its ability to understand
what customers want
Other key findings from what customers want in order to deliver
in order to deliver the report differentiated services, said Krishna
differentiated services 1. There is a strong correlation between Baidya, Associate Director of Frost &
Sullivans Digital Transformation Practice
IoT deployment and higher Net
for Asia Pacific. Using behavioural data
Krishna Baidya, Promoter Scores (NPS).
made available to organisations through
2. The perception of benefits provided
Associate Director, IoT solutions, organisations can proactively
by IoT-enabled CX was the lowest
Digital Transformation among C-level respondents engage customers in ways that are more
Practice at Frost & 3. More than 70 per cent of respondents personalised, convenient, and deliver more
value. n
Sullivan that have implemented IoT believe
it has a positive impact on the ramesh@mymobile.co.in

In Conversation face to face
We always strive to offer our

consumers a complete package both
in terms of hardware and software
Like most of its country cousins, Oppo Mobiles has been quite
aggressive in the Indian market gaining market share rapidly. And
capturing mindshare via high profile associations with Bollywood
stars and cricket has been its preferred tool to climb up the ladder of
popularity chart. Nonetheless, in an interaction with Haider Ali Khan,
Oppos Brand Director for India Will Yang insisted that the quality
product offerings in sync with its preferred target segment i.e youth,
will remain the driving force of its product strategy while high visibility
promotional associations was critical to gain mindshare. Excerpts
from the interview
OPPO has been investing heavily in celebrity driven audience for its smartphones. So, will selfie technology featured by delicately
endorsements and now has become the official selfie capability remain the focus of your designed high quality phones for the
sponsor of the Indian cricket team. What is smartphones to draw on the consumers and youthful consumers.
the idea behind such associations and huge gain market share? We launched the Selfie
investment? Does it also mean that more than Expert F1 series in 2016 since we found in After Vivo started the front dual technology,
product credentials and innovations, the focus the survey conducted in 2015 that although OPPO joined the race. Is it a part of any strategy
will be on visibility and gaining mindshare people love taking selfie, the satisfaction of which Chinese companies, especially BBK
through such associations to drive the volume? front camera is only 59% in this industry in Electronics, is working on? Selfie is not an
First of all, in OPPO, we always believe that India. And now we launched F3 Plus with unknown trend. And, our Selfie Expert OPPO
product itself is the best marketing. Thus, dual front camera, with a wider-angle lens F1 series launched in 2016 have received
its our priority to provide consumers high for perfect group selfie because we found great acceptance from the consumers and
quality product with expert technology and that 66% of the consumers think the biggest has led the selfie trend in this industry.This
innovation to meet their real demand and problem they face in taking selfie is to fit all trend is constantly growing and evolving.
give the best user experience. Besides this, friends in one frame. And we can see that We launched the new Selfie Expert F3
we also work on a 360-degree integrated the selfie expert series has met consumers Plus this year with dual camera, because in
marketing to connect with the youth, which demand thus the growth in market share the different survey we conducted last year,
is our focus, across all platforms. Visibility follows naturally. Well constantly learn from we all found that people take more group
and gaining mindshare is also important for our consumers, to provide best products selfie than the selfie with only himself, and
brand. In India, Cricket and Bollywood are that cater to their real demand. the biggest problem consumers are facing
two of the most popular platforms to touch OPPOs strategy is Simple and when take group selfie is to fit all people in
our consumers, especially the youth. We as a Focussed. Investing in constructing one frame. This is the reason why we use
brand feel proud to have partnered with the premium products and focusing company this dual camera design in F3 Plus.
Indian Cricket team and many celebrities resources on creating the best experience to Do you think that the companies are focused
with whom have the same enthusiasm and its consumers is what we strive for. The three too much on cameras while compromising on
spirit of pursuit of perfection as OPPO. main directions we focus on is Photography, the hardware part of the phone? Brands today
Battery Solutions and Design. In India now are constantly focusing on the growing
OPPO has been successful in creating a selfie- we are focussing on photography especially trends such as selfie, but that does not

face to face
mean that we as an evolving technology brand compromise
on the other aspects of the phone. We always strive to
In Conversation
offer our consumers a complete package both in terms of
hardware and software, for a perfect user experience. For
instances, the F3 Plus comes with dual selfie camera for a
perfect selfie and group selfie, meanwhile it has powerful
hardware. It features VOOC Flash Charge, 4000mAh big
battery, 4GB RAM, 64GB ROM (Support extension to
256GB), Octa-core processor, together with optimized
ColorOS 3.0 operating system for a flawless operation.
What are the new innovations which OPPO is planning to bring

in its phones? At OPPO we are currently and constantly
working on developing on technology that focuses on
mobile Photography, Battery Solution and Design that is
aimed to give our consumer a unique experience. Well
keep you updated when we have some new breakthrough
to share.
What prompted you to move offline too? OPPO always has

both online and offline stores to provide our consumer the
most convenience in the purchasing process. So far in
India, we focus more on offline market.Offline presence is
important at it raises and captures the consumers trust as
they can experience the product physically and then decide
on about making a purchase or not. It has been helping us
in offering the best services both in the purchasing process
and after sale services to our local customers.
What are expansion and manufacturing plans in India? Do you

have any plan to enter other verticals of electronics market?
OPPOs strategy is Simple and Focussed. So currently
we are focusing on camera phones. All the products sold
in Indian market are made in India. Once we have more
information to share, well keep you updated.
Some market watchers believe that OPPO and Vivo combine

has the potential to overthrow Samsung from leadership
position in the Indian market as they did to Apple in China. Your
views please! The corporate culture of OPPO is Benfen,
which has several meanings and the most important one
is to do the right thing, isolating external pressure and
temptations. We believe the right thing we should do is
to provide our consumers the best product that cater to
their real demand. We would not like to comment on any
competition, and we believe the most important thing is
to do our best, with true innovation to help make your
life more beautiful. Thus, well continue to provide our
consumer the best camera phone, especially selfie expert,
to help them catch every cherished moment easily. n
haider@mymobile.co.in
www.mymobileindia.com march 2017 | 87

In focus snap shot
Samsung Galaxy S8,

Galaxy S8 Plus
1
Samsung Galaxy S8 features a 5.8-inch
QHD+ (1440x2960 pixels) Super AMOLED
display while the Galaxy S8+ sports a 6.2-
inch QHD+ (1440x2960 pixels) Super
AMOLED display.
2
Both the handsets bear Corning Gorilla
Glass 5 protection. Both pack 4GB of RAM
and come with 64GB inbuilt storage while
also supporting expandable storage via
microSD card (up to 256GB).
3
Powered by Samsungs Exynos 8895
processor built using the latest 10nm
processor, the phones run Android 7.0
Nougat with Samsungs improved TouchWiz
UI.
4
The Galaxy S8 measures 148.9x68.1x8mm
and weighs 155 grams, while the Galaxy
S8+ measures 159.5x73.4x8.1mm and
weighs 173 grams.
5
Both the smartphones sport 12MP Dual
Pixel rear cameras with optical image
stabilisation and an f/1.7 aperture, while
there are 8MP front cameras with autofocus
on board as well, also featuring an f/1.7
aperture.
6
The devices support wireless charging as
well as fast charging. The Galaxy S8 and
Galaxy S8+ pack 3000mAh and 3500mAh
batteries respectively.

snap shot
Samsung has come up with the Galaxy S8 and Galaxy S8+
In focus
smartphones in India. Both the devices are identical, with the
only difference being dimensions, battery capacity, and screen
size of what the company calls the Infinity Display - featuring
dual-edge curved display, minimal bezels on the top and bottom,
and 18.5:9 aspect ratio. The two flagships will determine how the
public perceives the brand after the fateful debacle of Samsung
Galaxy Note 7.
7
Connectivity options on the Samsung
Galaxy S8 and Galaxy S8+ include
4G LTE (Cat. 16), Wi-Fi 802.11ac
(2.4GHz, 5GHz), Bluetooth v5.0, USB
Type-C, NFC, and GPS.
8
Sensors on board include an
accelerometer, ambient light sensor,
barometer, gyroscope, heart rate
sensor, magnetometer, and proximity
sensor.
9
Both the phones come loaded with
Bixby, the Samsungs virtual assistant
which can serve you over text, voice,
and even pictures.
10
They have five unlock mechanism
including fingerprint scanner,
iris scanner, face recognition,
besides standard PIn and
Pattern unlock.
11
Both the premium smartphones
come integrated with Samsung
P a y, w i t h N F C a n d M S T
connectivity.
may 2017 | 61
face to face
WittyFeed is a content company

In Conversation
to the world and a technology

company at heart

face to face
Going by the number of page visits, WittyFeed today is worlds second
In Conversation
largest and Indias largest viral content company which likes to
call itself a charticle and a listicle platform and not just another
website. The site has clocked more than 2 billion visits in the last two
years! WittyFeed also brings together content creators, publishers
and consumers on one platform. Shelley Vishwajeet interacted
with WittyFeeds Co-Founder & CEO Vinay Singhal to talk about
its amazing journey and future plans. Mr Singhal along with co-
founder Shashank Vishnav hit upon the idea of WittyFeed when both
of them were buddies in the same college. WittyFeed is their most
successful offering from their firm called Vatsana Technologies.
And yes till date Vatsana Technologies has never taken any money
from the investors or market it is a 100% self-funded, self-reliant
indigenous company. Wittyfeed.com is currently valued at USD30
million and growing. Excerpts from the interview
How did you get the idea of WittyFeed and India and 60% non-India; and out of the
how has been the journey so far? It is about 60%, 30% is North America and 30% is
the time when we had a Facebook page Europe and Australia. So 40% India means
called Amazing Things in the World. We now we have around 40-45 million Indian
built this property in the early days, and it users in a month on the platform.
had grown to have 4.2 Million followers.
We then realized that it was time for us When it comes to content aggregation, what
to monetize this audience. So we built are the critical points/ factors you keep in
a website and put ad sense and started mind to ensure that the visitor or audience
our journey. Later we realized that it was gets the most relevant content? WittyFeed is
a common problem. A lot of other pages a very technology-driven content company.
had the audience, but no content, and Everything we do here, technology is at
that is why we came up with the idea of the heart of it. We have built tools which WittyFeed is a very
starting a platform that would content in a help us aggregate the most viral content technology-driven
myriad of categories. And that gave birth across the internet. It also helps us find
to WittyFeed. the first-hand content that can go viral.
content company. Our
WittyFeed was started in September Our technology can help us predict on technology can help us
2014 with a Facebook page, which we which day of the week we should write on
started way back in 2012. That page led a particular keyword to make sure it goes
predict on which day of
to a website and the website basically is a viral on a particular day. Almost 2 billion the week we should write
content platform that provides interactive visits on our website in last 2 years and on a particular keyword
content as well as social learning. Its a 30,000 stories on WittyFeed, this is a huge
totally technology driven place where you amount of data that helps us figure out to make sure it goes viral
can pick and choose content that you and what exactly user wants and what works! on a particular day
your audiences like.
Initially, we were very North America Are you also into original content creation?
focused website. But now we are 40% Yes, we are. Actually, more than 50% of

our content is original. For example, if you unique offering to each one of them - is the latest technology to help you deliver
search for a keyword Ever Wondered Why (a) Creators - Publishers and Bloggers app like experience on Mobile web. Users
you will find more than 200 stories on (b) Distributors - Influencers and People spend 2 mins and more on an average on
WittyFeed which are all originally created. with Digital Audience 3. Readers - End our website per session.
This is our original series. There are much consumers
more like this. On top of that, we are building something How do you plan to monetize your property/
Similarly, our latest initiative called which is completely non- existent at platform? What are the major revenue streams
FoodMate which is aabout video recepies, this moment. We want to make content currently?We want to help brands go viral
1-2 mins going viral all over the Facebook marketing trackable and so building a through content. We want to tell stories
and YouTube. We have something platform for brands to login and plan their on behalf of brands and make our money
called #GharKaKhana there where have whole content marketing from there. there. As mentioned above, the platform
launched Indias first Facebook live show The USP of our business is that we we are building for brands will help content
in Food Category. InnerVoice By WittyFeed understand that it is content that is marketing available for a much broader
is another great initiative you would find consumed by the people but its technology set of brands and will also bring a huge
interesting. It is a platform for teenagers that is the power of content. Nobody is the amount of transparency to the table. We
to express themselves. father of content. Nobody can predict what expect more than 60% of our revenue to
be coming from the platform by the end
of 2018.
Last year, the total revenue of the
company was Rs 26 crores. In this fiscal,
the total revenue was Rs 35 crores and
almost all of the revenue, as of now,
comes from display ads as the company
has recently started the branded/content
marketing for brands. The company has
started to get traction from the branded/
content marketing initiatives and hope to
have a significant contribution to revenues
from here in the next fiscal.
Mobile is
where our users How WittyFeed is winning the mobile
consumer market? We already have. 85%
love our site. 85% of of users are from mobile devices. Also,
our users access WittyFeed will go viral. So, its important to WittyFeed has one of the largest user
from a mobile device and have technology at the heart of it. It

is technology that powers everything
base for browser notification subscribers
in the world. We have 1.5 Million browser
so we decided to build a around you. In a nutshell, WittyFeed notification subscribers. Our mobile
different version for is a content company to the world and strategy is mobile web first instead of app
a technology company at heart. first.
mobile
What is currently a visitor or readers What are the future value additions/
Please delve into some of the USPs of favourite mode of accessing your site expansions you are looking at? Our focus
your site vis-a-vis competition. WittyFeed via desktop or mobile? And apart from the is primarily on Videos and the platform
is a modern day blogging platform number of visitors, what is the average time we are building for the brands. All of our
for everyone who loves to express and spent on your site? recently introduced properties are video
explore stories. Technology makes us Mobile is where our users love our site. first properties. Classification comes out
unique. We are truly the only content 85% of our users access WittyFeed from a of the idea to expand the offerings for the
exchange in the world where we offer mobile device and so we decided to build brand and make it a little more brand-
a platform for every stockholder in a different version for mobile. Our mobile centric. n
site is a PWA (Progressive Web App) which shelley@mymobile.co.in
the ecosystem of content providing a

burntest
Lava Connect M1 4G verdict
Tried & Tested

VoLTE Feature Phone Looks
Bold colours, design
attempting to be
07 /10
Yoda of feature phones - May the 4G be with you! contemporary
Cameras 09 /10
W
You cant ask for more
hoever the phone houses a micro USB be toggled on and off as per
contended port along with a headphone need. It supports multi-tasking Performance 07 /10
Challenging for
the jack. The top features an LED but there is no dedicated smartphone users, real
potential hidden away
monologue, torch light for jittery situations button and users will have to
its not crazy if it works for in the dark. navigate to the home screen Battery 09 /10
Double the average
the first time might not have to re-open the escaped app. smartphone
imagined that Lava would Mighty weight on The phone comes in-built with Value For Money 08 /10
lean on the edge of craziness puny shoulders Wireless FM and supports May qualm buyers,
priced close to entry-level
to this extent. But, here we Under the removable rear USB tethering to use your 4G smartphones
are witnessing a period when shutter lies a 1,750mAh connection on your computer
Lava has married two facets of battery which lasts well up using a cable or vice-versa.
OVERALL 80%
technology so wide apart to be to 2 days with continuously
practically imagined together. relaying 4G network. WiFi is Conclusion
This is Indias first feature absent on the device. Beneath The idea of this handset is
phone and it is as attractive as the battery are slots for two crystal clear. It is to empower PROS Cons
flinching. Lets find out more SIM cards (2G+4G) and a those who are hesitant towards 4G with Compromised
VoLTE, APK functionality
below! microSD card slot for storage a touch smartphone. But the
Sideloading due to lack of
expansion up to 32GB in price of Rs 3,599 is what supported touch and small
Decorated with support of the pre-existing makes this deal sound slightly screen
out-of-the-league 4G. The Connect M1 runs a (strong emphasis!) delirious. (For detailed specifications,
features skinned version of Android This cozy and snug device will please refer to My Guide)
First of all, the Connect M1 Marshmallow, which the feed all your internet needs
attempts to woo prospective company calls MocorDroid. and may prove to be a strategic architecture and network
users through a bold black There is no Menu and all tool for digital empowerment support. n
and red persona, with a the options are laid out in of rural India, given we can tushar@mymobile.co.in
contemporary pattern on the form of tiles in a total of five ensure a robust 4G VoLTE
removable back. The front homescreens. It suppers on a
is poised with standard T9 1.2GHz processor along with
alphanumeric numpad and 512MB of RAM.
four dedicated keys in the
top row for Camera, Internet, The resistance of
FM, and Music Player. The power
keys have a short period of There is no App Store pre-
backlight. It features a 2.4- installed but a little inquisition
inch non-touch screen with a into the phone reveals that it
resolution of 320 x 240. The supports side-loading of APK
rear face is home to a VGA files. We installed Whatsapp,
camera which is capable of Ookla Speedtest, Paytm on the
snapping decent pictures if phone and all apps seem to
there is sufficient light as well work justifiably well - if you can
as recording videos at 720p. deal with the low resolution.
Adjacent to the camera is Being Android devoid of touch
powerful speaker ceded under support, the Connect M1 has
a plastic grille. The bottom of a Mouse function which can

burntest
Vivo Y66
Tried & Tested
A mid-ranger with good cameras
W
hile on a of the others in the vivo family, majorly appealing with the is decent as far as the looks
road trip is selfie-centric, and aims to customary design essence department is concerned.
or for that capture best in-class selfies. to it, much like other vivo Its comfortable to use and
matter, However, with the exceeding smartphones. The design hold, however lacks a hint of
during any outing, whats number of camera-focused inspiration list also includes innovation and immediately
become inevitable for a smartphones making their the recently launched reminds of the vivo V5 Plus at
regular person to do is entry into the tech world, OPPO A57, with both the first glance.
clicking a selfie. Its difficult is this 16-megapixel front smartphones sharing certain
to not fall into the cobwebs camera toting mid-ranger resemblance. Starting with the Cameras
of exponentially growing equipped with enough to take front of the device, there are The smartphone has its
social media platforms. As an on the competition? Lets find three capacitive keys present primary highlight in the
attempt to stay ahead in the out. on the chin of the smartphone. form of its cameras; the
selfie-game, Chinese company On the head, youll find the front camera sensor more
vivo added a new mid-range Design USP of the smartphone- its specifically. The camera
smartphone, dubbed the First thing I noticed when the front camera, alongside which configuration includes a
vivo Y66, in its Y series. The device initially came to my there is an earpiece, an LED 13-megapixel rear shooter
smartphone, much like most sight was that it had nothing flash, and an assortment of featuring LED flash, and
regular sensors including the with a higher megapixel
ambient light sensor and the
proximity sensor. Sandwiched verdict
between these horizontal
Looks
arrays of buttons and sensors Comfy to hold,
07 /10
is the 5.5-inch display. At but nothing
distinctive
the back lies the primary
camera module, the vivo-ly
Cameras 08 /10
Good for selfies
aligned antenna bands, and
Performance 08 /10
the companys branding in Performed pretty
fine
the centre. The bottom edge
of the smartphone houses a Battery 08 /10
Runs a day on
3.5mm audio jack, a micro- single charge
USB port and a speaker
Value For Money 08 /10
grille, while the top edge For camera
fanatics it can
remains bare. On the left be a good option
rim there is a hybrid
SIM card slot, while OVERALL 78%
on the right hand you
will spot the power
on/off key and a
volume rocker. PROS Cons
The device 16MP selfie Lack of
camera, is a fingerprint
muilti-tasker scanner
(For detailed specifications,

please refer to My Guide)

burntest
Tried & Tested

count, the 16MP secondary
camera, which comes with
soft flash. Starting with my while adding
experience with the front just the right amount

of contrast and exposure to clocked
camera, it is accompanied
deliver a more uniform play of at 1.5GHz, along charges fully in approximately
by the companys proprietary
lights, shadows, and colours. with Mali T860 GPU. The an hour.
features- Moonlight Glow,
The shutter speed of the smartphone, with its decent The smartphone runs Android
and Face Beauty, for further
device is average. Low-light specifications, proved to be 6.0 Marshmallow with the
beautifying selfies. However,
photography results, in the a good daily driver during companys own operating
the front camera seemed to
case of back camera, too my review period, however a system- FunTouch OS 2.3.8 on
overexpose the output slightly.
appeared slightly grainy. Qualcomm Snapdragon 625 top of it. The user experience
More often than not I enjoyed
chipset might have accelerated was smooth, and despite the
nicely detailed pictures. In
my opinion, the front shooter
Display the performance. It didnt UI skin on top, device was
The display of the vivo Y66 stutter while using multiple snappy to use. There was no
right from capturing good
spans 5.5 inches sporting apps. Be it Snapchatting, or bloatware included either.
quality images flooded with
HD screen resolution, scrolling through the Facebook
details, performs similar to
the one on the vivo V5 Plus.
and is covered by a 2.5D newsfeed, posting instant Conclusion
curved glass. The screen updates on Instagram, or Even though the smartphone,
Unfortunately, you wont find
emits adequate amount of streaming my favourite web like any other device, has its
the Bokeh Effect feature for
brightness, and the icons and series, the device performed share of pros and cons, the
DSLR-like selfies. The front
text on the display were sharp decently throughout regular vivo Y66 for a price tag of Rs
shooter performed average in
enough. I was pleased with use. Slight heating issues 15,999, comes across as a
low-light conditions and the
the viewing angles as well, emerged while multi-tasking, decent daily driver with its
output produced was a bit
however, while tilting slight but that didnt take a toll on comfy and trending design,
grainy.
tones of red were visible. The the overall performance of good cameras, and good
In a nutshell, the vivo Y66 is
screen was a bit reflective too. the smartphone. Among other overall specs. The vivo Y66
ideal for all selfie lovers who
Just like the vivo V5 Plus, the things, the audio quality was stands against the likes of
fancy updating their Snapchat
screen brightness can be auto- just average. Something which the OPPO A57, 4GB RAM
and Instagram Stories every
adjusted, and you also get the I badly missed in the device variant of the Xiaomi Redmi
minute, seizing each precious
Global Eye Protection option, was the fingerprint scanner, Note 4, and 3GB RAM variant
moment.
which reduces the blues in the which could have have been of the Moto G5 Plus, in the
Coming to the rear camera,
screen to avoid strain in the placed somewhere at the back, battleground. All these devices
the device was successful in
eyes. While watching videos, given the fact that many mid- offer fingerprint scanners, thus
clicking good quality pictures
the colours appeared rich, in range smartphones such as having a slight edge over the
in almost every shooting
cumulation, the smartphone the Xiaomi Redmi Note 4, and Y66. The Moto G5 Plus and
condition. The default camera
scores well in this department. the OPPO A57 boast of this the Xiaomi Redmi Note 4 get
app offers various shooting
feature. better processors, and some
modes including Night mode,
Ultra HD mode, PPT mode,
Hardware In terms of the battery, the rather impressive primary
Professional mode, Slow

Specifications and device gets its fuel from a cameras. However, the vivo
mode and Time lapse as well. I

Performance 3,000mAh module which Y66 is a great selfie shooter.
The smartphone packs in had its juice last for a about While you might want to
tested the camera both in the
3GB of RAM and 32GB of a day with mixed use. This is consider the aforementioned
HDR and the normal mode.
internal storage, which has decent for a user who doesnt competitors if youre looking
While the natural output of
the expandability option of grill the device too often. for an all-rounder, for selfie
the primary shooter was nicely
up to 256GB via a memory The smartphone, however, freaks with a budget of around
detailed, the overall tones
card. The smartphone gets brought forth heating issues Rs 15,000, I recommend the
tended more towards the
energy to carry out tasks from a while charging. The charging vivo Y66. n
warmer spectrum. The HDR
MediaTek MT6750 processor time was decent; the vivo Y66 vanshika@mymobile.co.in
mode corrected the colours

Tried & Tested burntest
Samsung galaxy A5 (2017)

An eye candy with monumental performance
H
ey, which seed provocative thoughts
phone (only quite metaphorically).
is that? Priced nearly half as Samsungs
rings flagship devices, the A5 fulfills
bells of Nokia times, when your expectations of a high-end
each model had a visually device, in the price segment
distinctive identity. Consumers dominated by Chinese flagships
are served with tech-delicacies and flagship killers.
which bob up nearly identical - The A5 sits astute and snug
and this is what Samsung has in small to average sized palms.
been accused of exercising You will plead guilty to picking
with almost all its dishes, until up the phone just for admiring
lately. But, the gamechanger its beauty more often than for
A-series can, in fact, spell using it. Both, the front and
heyday for Samsung. the back, brace glass faces
which are highly reflective. The
Guise of an surfaces fondness towards
angel, boldness fingerprints and smudges is
of a panther a detriment of the beautiful
The Samsung A5 build. The phone carries IP68
has the persona of a certification which attests its
phone, alien from the resistance to water and dust.
conventional Samsung Thus, shallow water photography
smartphone. During can turn into a reality for
any phenomenon, it adrenaline junkies.
prompts the expression,
black beauty due to The walkaround
its compelling looks. A 5.2-inch screen neighbours
Sumptuously curved the primary earpiece, a 16-
glass faces on both megapixel front camera, light
front as well as the & proximity sensors on the
rear, flanked by upper chin, while a Samsung
a matte-glazed trademark physical Home
metal frame, button sits below the screen
are bound to with capacitive keys back and
recents are placed on either side
of it. This surface shimmers
under strong light. The rear has
a prominent company logo along
with another 16-megapixel
snapper. The rear camera is
assisted by a single LED flash.
The A5 has 2 different card
trays - one on the left edge and
another on the top. While the

burntest
Tried & Tested

former permits a single SIM, under the load of many of 4K video or Slo-mo capture.
the latter allows secondary
verdict simultaneous power-seeking
SIM and a microSD card Looks
Slick glass faces and
10/10 apps. Graphic requirements Battery is a keeper
through differently identifiable stimulating design are addressed by the means of The 3,000mAh battery is
slots. The left edge also houses Mali-T830 GPU and visually efficient to perform through
Cameras 08 /10
two severed keys for volume Ideal selfies for demanding games such as daily exertion. With dual SIM
cheerful faces, low-
up and down, while the top light compromises Vector 2, Beach Buggy, Altos active, WiFi sprinting, and GPS
is where the secondary noise detail Adventure, Badland 2 run occasionally deployed, the
cancellation microphone is Performance 09 /10 lag-free while power-hungry battery puts a good 30 hours
Voyage but not a
placed, surrounded by two chase
Asphalt 8 faces no challenge of backup with nearly 5 hours
antenna bands. The right either. of screen usage. It can be
Battery 10 /10
edge has the grille over a Charger would just Fingerprint sensor, placed brimmed back in less than 90
mono speaker along with the be job obligation under the home button, is minutes thanks to Samsungs
power button. This prevents Value For Money 09 /10 a little stubborn and misses Fast Charging. Battery in this
Suggested for
scuffling of audio under users technology informed nearly one-third of unlock phone is truly a keeper.
palm grip. The bottom has the users prompts. Unlocks arent the
primary microphone along with OVERALL 92% fastest either and dont match Samsung Pay
a Type-C charging port and a up to competitors in terms of The A5 is empowered with
3.5mm headphone jack. agility. Samsung Pay technology
The pair of earphones which works by Magnetic
Interface which PROS Cons bundled along with the device Secure Transmission (MST),
compels admiration IP68 Water Lack of 4K are nothing short of stunning. a technology which forges the
Powering the phone on, we see & Dust Video Each and every note rings effect of card-swipe by simply
a 5.2-inch Samsung Super Resistance vividly in your ear, while the EQ emitting magnetic waves. This
AMOLED display graced with (For detailed specifications, is favourably balanced. These can, thus, be used at any PoS
a full HD resolution. The size please refer to My Guide) can evidently match up to the machine and is a great push to
in union with the display quality of OnePlus Icons we Indias march towards realizing
technology transcribes a interfaces. The settings review in the last issue. The a cashless economy.
rejoice in terms of battery. A menu is highly detailed and physical speaker is however
cherry of delight tops the sugar interactive, rendering curious not very clear and does ample Conclusion
business when we notice that users a lot of power. Yes! An yet not an impressive job. The A5 (2017) is priced
screen can remain Always app drawer is available and at Rs 28,990 and morally
On to display notifications users can sort and group apps Camera impresses; competes against Vivo V5
and can also be used with in folders with the app drawer. appeases Not! Plus and OnePlus 3T. The
a glove, and even with wet The phone features in-built Both front and rear snappers A5 shall delight users who
hands. The fingerprint under RAM and storage optimization are 16MP sensors with prefer complete control of
the home button gives apps, with seeming inspiration apertures of f/1.9. While their devices without delving
a passage to Samsungs from Chinese ROMs. daylight photography is into the hassles of rooting or
TouchWizUser Interface. enticing, night shots are ailing pre-customization research.
Highly customized and visually A ballad of with visible graininess. Focus The beauty of this device as
enhanced as compared to perfection is subject to decent lighting. well its interface negotiate
stock Android, the UI runs The performance forte is Selfies are convincingly space in the eyes of any
atop Marshmallow 6.0 and guarded by Samsungs sharp. Long range shots from beholder. Samsung has paid
follows the design philosophy, proprietary Exynos 7870 octa- rear camera lack detail. The lavish amount of attention to
an amalgamation of optically core SoC which is comparable camera app offers standard perfecting this device from
suggestive icons and to the Qualcomm Snapdragon features including pro mode, each angle possible and
energizing colours, appealingly 625, assisted by a 3GB RAM. night shutter, and live preview has succeeded with flying
contrary to Samsungs Multitasking is a breeze on this filters. The shutter is not the colours. n
previous generation of woeful device and it rarely smothers fastest and we miss the option tushar@mymobile.co.in

burntest
Coolpad Note 5 Lite

Tried & Tested
A budget performer which more than meets the eye
A
t its best, the boiling segment of the market specifications with compelling 5-inch HD display, which sits
brisk assimilation has emerged in the mobile numbers. We evaluate how it beside primary microphone, a
of Reliance Jio industry of India dominated stands up to our expectations 8-megapixel selfie shooter as
in the lives of the by players like Lenovo and from these digits. well as a selfie flash above the
consumers has galvanized Xiaomi. screen, and capacitive buttons
a movement. While it is too Note 5 Lite, a subordinate Immersing in the for recents, home, and back
early to appraise the tangibility version of the Coolpad Note (budget) limelight in this order on the lower chin
of government initiatives 5 as suggestive by the name, The Note 5 Lite is a metal- of the front face of the device.
such as Digital India, we also finds itself in the very clad device, company claims, The capacitive keys are not lit
have definitely witnessed a category - comprising of with a screen smaller than and one is liable to lapse from
shift in preferences of the models aggressively priced its parent model. Due to accuracy in the initial days of
consumers in favour of faster between Rs 8,000 and Rs a smaller size, the device getting used to.
and better connectivity, and 10,000. To survive among weighs nearly 25g lesser. The Proximity and ambient
a secure supervision. Thus, a competitors, Note 5 Lite offers front is complimented by a sensors go camouflaged

burntest
Tried & Tested

under the black of the screen,
but are visible under bright
verdict striking numbers with this
device. The primary camera
nearly 22 hours in our daily
strenuous use with WiFi and
Looks
lights. To stay abreast in the
Erratic meld of plastic
08 /10 carries a 13-megapixel sensor 4G running interchangeably.
competition, Note 5 Lite and metal while the front is an 8MP The battery is non-removable.
features a fingerprint sensor shooter. Both the snappers The phone has no surprises
Cameras 08 /10
on the rear face, alongside a Camera suffices, but are augmented by LED for music enthusiasts. The
doesnt suprise
13MP shooter and LED flash. flashlights, making low-light speaker placed on the rear
Secondary noise cancellation Performance 09 /10 photography somewhat of face is often muffled under the
Strong and spirited
microphone and a timid a lesser tussle. The camera palm and is not satisfyingly
Battery
speaker grille find their way Long enough to clock 09 /10 app is neat and offers basic loud enough. Any decent pair
on the back panel, as well. a complete day features including HDR, Night, of earphones will suffice your
Chrome antenna bands at the Value For Money and Beauty enhancement needs but may not propitiate
back run parallel to the upper
For those seeking or 09 /10 modes. The quality of the them.
expanding exposure to
and lower edges of the phone. the internet camera is incidental to the
A firm metal frame, braced
OVERALL 86% amount of illumination and Security is a serious
with chrome lines running while day light shots are more business
along its perimeter, render or less crisp, pictures in low The fingerprint can be aligned
the device a confident stance. light struggle to retain focus. with various tasks besides
This frame has been sparsely Images cannot be dubbed unlocking the phone. Several
populated and the left edge PROS Cons excellent but are justifiable for gestures can be used to trigger
4G with VoLTE, Screen with
houses just a volume rocker, low colour the price. actions such as launching an
fingerprint
while the right one reserves a scanner saturation app, or changing a setting or
power button and the dual SIM Prodigy performer in even locking the screen. This
Hybrid slot. The bottom simply (For detailed specifications, the segment fingerprint is very accurate and
please refer to My Guide)
has a microUSB port with 2 Against the Snapdragon and mostly at par with, and
screws on either side, and the 617 chipset in the Note 5, a sometimes even better than,
primary microphone slightly through settings. Sincerely Mediatek MT6735 quad-core the Samsung A5 (2017) also
adrift. The top edge features Chinese, the interface omits processor, clocked at 1GHz, reviewed in this issue.
simply a 3.5mm headphone an app drawer and new saves grace on the Note 5 Lite.
jack. The screen is curved at installations are stacked on This is further aided by 3GB Conclusion
2.5D but there is no talk of a new screens. of RAM and 16GB of internal Coolpad seems to be wary
protective covering on it by the While notifications drop storage, expandable up to of its competition and has
company. down from the top most bar, 256GB via microSD card. The focussed on the right areas,
quick settings can be accessed interface is mostly lucid and leaving sparse room to
The mainland UI via an upwards swipe from the fluid, but the low saturation of complain. Available for Rs
fever bottom of the screen. Minimal the LCD display may dampen 8,199 on Amazon India, it is
The interface is a mixture icons brace up the quick the taste of enjoyment. Games for everyone who wants their
of visual elements inspired settings menu for the widest such as Altos Adventure, multimedia experience to be
by several Chinese ROMs possible range of controls. Badland, Stick Cricket, and enriching, but are restricted
including those offered by From the interface, it is evident Mekorama run lag-free and by a budget. Coolpad Note 5
Vivo, Xiaomi, and Lenovo, that Coolpad has focussed an this grade of performance is Lite faces tough competition
yet the UI feels very nimble audience which may include very delighting. from a score of Motorola,
and swift, thanks to near first time smartphone users The device features Xiaomi, and Lenovo devices,
minimal animations. It runs and it wants to make their standard connectivity options especially Redmi 3S Prime
Android 6.0. The UI elements, primary experience replete including 4G with VoLTE and can be good buy for those
including settings like with rejoice. support, WiFi, A-GPS, and who desire to not stay away
fingerprint, have visible icons USB OTG. from the hassles of flash sales
right on the home screens to Better cheese than The 2,500mAh battery or desire a more intuitive
avoid unnecessary browsing sorry stands strong against most experience. n
At the price, Coolpad offers multimedia usage and lasted tushar@mymobile.co.in

HTC U Ultra camera

A smartphone camera on steroids
S
ome might believe However, I hold strong to long. That said, in a market to hefty DSLRs in certain
were inching closer my skepticism around that which now is a jargon galore situations. One such device
to pocket-sized statement and would prefer when it comes to smartphone is the recently launched HTC
DSLRs with the help carrying a professional camera cameras, once in a while, U Ultra. With a hefty price tag
of growing innovation in the wherever I can, if its an I do come across devices of Rs 52,990, the device sets
field of mobile photography. occasion Id like to cherish for which are worthy substitutes the expectations bar high.

burntest
Tried & Tested

Following is the breakdown of kept minimal. Opening the an average user doing that. exposure. There was a subtle
my photography experience app, youll find the bottom of The overall image quality was brightening in the areas of
with the HTC U Ultra. the viewfinder being flanked decent. light and shadows alike, while
by the virtual shutter key, While clicking some the contrast wasnt affected
Camera video, and front camera long shots, I played with resulting in a slightly washed
Specifications toggles, while above, the HDR the HDR mode as well. The out image. However, only a
Talking numbers, the HTC U and flash controls can be shooting mode does little keen eye will manage to spot
Ultra features a 12MP primary seen with a drop down toggle in terms of evening out the that difference.
camera assisted by a two-tone sandwiched in between. The
LED flash module. The sensor, drop down menu allows you
which is back illuminated, to choose between a bunch of
utilises HTCs proprietary shooting modes such as Pro,
UltraPixel 2 technology and Panorama, Zoe camera which
offers a pixel size of 1.55 captures live photos, Selfie
micron. You get optical image Panorama, Hyperlapse videos,
stabilisation to avoid shaky and Slow motion videos.
pictures, and to help focus Among general things, the
in a jiffy, the primary camera shutter speed of the primary
comes equipped with phase camera on the HTC U Ultra
detection autofocus and laser was good, but I did have a
autofocus technologies. The hard time focusing. The laser
primary shooter can capture autofocus sensor on the back
images in RAW, and record 4K of the smartphone is prone to
videos with high-res audio. getting smudged and the U
Catering to the millennials Ultra simply doesnt focus on
suffering with an arguably its own even if theres so much
narcissistic addiction, the as a speckle of dust on the
HTC U Ultra boasts a 16MP laser autofocus module.
selfie-shooter, with the
UltraPixel shooting mode. Primary Camera
It must be noted that the Performance
smartphones primary shooter Beginning with landscape
gets a bigger pixel size in its photography, the U Ultra
sensor, while the secondary doesnt leave much to
shooter only makes use of the complain about in terms of
UltraPixel image processing colours reproduction. More
tech. The front camera does often than not, the camera
Landscape Shot
not feature any LED flash, captures natural colours.
however, does sport a BSI However, there were instances
sensor for improved low-light when the overall colour profile
performance. You can shoot tended towards the warmer
full HD videos with the front side of the spectrum. The
cam, as well. output looked sharp in broad
daylight, at least on the
Camera App phones screen. There was
Interface slight blurring of the edges
The default camera app on the when the pictures were
smartphone is quite loaded, viewed in full resolution,
while the overall UI has been but there are lean chances of

Macro photography was a and the ones clicked in Pro

Macro Shot delight on the HTC U Ultra. mode. If shot perfectly, your
You can either choose to close ups captured in the Pro
click a close up in the Photo mode should pass for images
mode, which locks focus on clicks with a DSLR.
the subject automatically, The Pro mode in the HTC
or you can go ahead and U Ultra gives the liberty of
tweak settings in the Pro adjusting the white balance,
mode. This allows one to ISO, exposure, shutter
adjust the focus to capture speed, and focus. If you are
a stunningly sharp subject acquainted with the basics of
amidst a beautifully bokehed photography, I would suggest
background. As mentioned playing around with the Pro
earlier, autofocusing might mode in the HTC U Ultra.
be inconvenient due the Slight tweaks here and there
aforementioned issue. managed to create remarkable
The macro shots I difference in the pictures I
clicked had almost natural clicked, in terms of colours,
colours. The object in focus sharpness, and overall image
was sharp, with the details quality. You wont regret
remaining intact even after taking that extra minute to
zooming in. The extent of compose and click an image.
blur in the background varied The HTC U Ultra promises
significantly between the better low light performance
images clicked in auto mode with its UltraPixel tech and
HDR Shot
Indoor, Pro-mode Shot
70 | april 2017 MYMOBILE

Indoor Auto Shot
Non-HDR Shot
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Tried & Tested

Low-Light Auto-mode Shot
Indoor Shot
the presence of a BSI sensor. mode were relatively more

During indoor photography, detailed, I found the overall
while the colours looked output a little noisy. That
slightly dull, the details said, you should be able to
captured were impressive. click great selfies in broad
I didnt come across any daylight. The Live Makeup
muddy textures, and the mode on the HTC U Ultra
edges remained crisp despite is understated compared to
zooming in significantly. beautification modes on other
Low-Light Night-mode Shot
In extremely dim lit device, which I appreciate
conditions, you can either let greatly. While I did see some
the shooter decide, or tweak evident smoothening of the The HTC U Ultra runs Android phone offers HTCs USonic,
the ISO and aperture settings skin, the beautification mode Nougat out of the box, and and Boomsound Hi-Fi edition
in the Pro mode. I noticed the on the HTC U Ultra does not gets its fuel from a 3,000mAh audio tech.
images were more evenly lit make your face look white and battery with Quick Charge 3.0.
yet lacked detail when I chose warped, and neither do your Connectivity options include Verdict
auto mode in low lighting. eyes become the size of table NFC, Bluetooth v4.2, Wi-Fi The HTC U Ultra is a loaded
Whereas, the default Night tennis balls. 802.11 b/g/n/ac, and a USB smartphone. The device
settings in the Pro mode type-C port. The HTC U Ultra does not cut corners in any
(shutter speed of 1/4, and ISO HTC U Ultra sports a secondary display department, however, with
of 200) allowed the camera to Specifications right above the huge 5.7-inch a price tag of Rs 52,990,
focus more on the prominent The HTC U Ultra is a 5.7- screen, that displays all your it targets niche audience.
light source in the scene, inch device with Quad HD notifications, reminders, date, As far as the optics are
creating a relatively dimly light resolution, and gets a layer time, weather, quick settings concerned, the HTC U Ultra
output with sharper details. of Corning Gorilla Glass 5 on toggles and more. The bar is one of the better shooters
top of the display. Under the provides easy access to a Ive come across lately. While
Secondary Camera hood, you get a Qualcomm bunch of feature, adding to the autofocusing issue might
Performance Snapdragon 821 chipset, the smartness of the device. be troublesome for few, the
The 16MP front camera on aided by 4GB of RAM. The The device also boasts HTCs refined Pro mode in the HTC U
the HTC U Ultra captures rich inbuilt storage is rated at Sense Companion- companys Ultras default camera app can
colours. However, I wasnt as 64GB, and you can slide AI tech which equips the create endless picturesque
pleased with the details. While in a microSD card in the device to provide suggestions possibilities if ones willing to
the selfies clicked at 16MP secondary SIM slot to top up basis a consumers usage. indulge. n
without the use of UltraPixel the storage by another 2TB. For impressive sound, the deeksha@mymobile.co.in

burntest

Tried & Tested
A feature rich premium phone
S
amsung recently body ratio (75%) and that its megapixel rear camera with performer even in challenging
launched its just 6.9 mm thick. Despite f/1.9 aperture and dual LED light. Coming to image
powerhouse the large screen, it doesnt flash. The camera launcher quality, the phone is capable
smartphone, feel as large as it is, thanks is quick to launch especially of capturing great shots. Be it
the Galaxy C9 Pro, its first to Samsungs craftsmanship. with the shortcut double- bright daylight or indoors, the
device to pack 6GB RAM. It features a curved Corning press of the home button. C9 Pro performs well. It also
Its a 6-inch phablet phone Gorilla Glass protection that It features phase detection does just acceptable job in
which feels like a toned down prevents the display from autofocus (PDAF) that lets low-light conditions.
version of Galaxy Note 7 and scratches. The smartphone the phone focus quickly. In In our review the
brings back memories of the is equipped with Blue light the outdoors, the camera smartphone gets the job done
flapped device. Its also the filter mode that checks blue showed itself to be a capable most of the times and not
first Samsung smartphone light to protect all the times. Though, its is
to feature USB type C Port. vision and able to bring up the details
Powered by Snapdragon 653 prevents eye and shadow and preserve
processors, for an immediate strain. the color information
capacity boost, the C9 Pro Like in but provided the
is available in India in two other Samsung price range, it
colours. phones, C9 Pro
gives users options to
Design optimize the color range,
The all-metal unibody design, saturation and sharpness
curves at the sides and a 2.5D of the display by switching to
glass at the front give the C9 screen modes like- adaptive
Pro an exellent look. Hold display, AMOLED cinema,
it up and youll appreciate AMOLED photo and Basic.
the phones design that will Fortunately, the Galaxy
make you fall in love with C9 Pro comes with two
the device. The build quality separate trays one for SIM
offers better grip over the cards and one for micro SD
phone and gives the device card. Both trays are placed
a premium look. It comes next to the power button on
with 6 inch full HD super the right side. The phone
AMOLED display with a pixel offers support for dual micro
resolution of 1920 x 1080 SIM. You will find two keys
and a pixel density of around for volume control on the
367 PPI. The display has left side. At the bottom
great viewing angles as you edge, there is a USB Type-C
will expect from a premium port, bottom-firing speaker,
Samsung smartphone. Its headphone jack and the
crisp and sharp and perfectly primary microphone.
visible even in direct sunlight.
Things, that work for the Camera
phone are its high screen-to- C9 Pro has a 16-

burntest
Tried & Tested

couldve performed better.
Performance verdict Accelerometer, Ambient
Images appear sharp even light sensor and Gyroscope.
Coming to software, the phone
Looks
after zooming in and the 08 /10 The device supports USB
is powered by the Qualcomm Slim and
skin tone and colors remain attractive Type-C that offers a faster data
Snapdragon 653 octa-core
accurate. Pro Camera mode Cameras 08 /10 transfer.
processor with maximum
offers a variety of manual Pretty good
clock speed of 1.95GHz and
controls over settings such as
houses 6GB of RAM to ensure
Performance 07 /10 Battery
Effortlessly nice
ISO and shutter speed. It can Samsung Galaxy C9 Pro comes
that the Galaxy C9 Pro offers
record videos at 1080p full Battery 08 /10 with a long lasting 4,000
fast performance at all times. Easily lasts
HD resolution at 30 fps but a day mAh battery along with fast
With these specifications, the
lack slow motion and 4K video Value For Money charging technology, to enable
phone delivers commendable 08 /10
recording. Overall the picture Could be new avid gamers and multi-media
performance but tends to experience
quality is quite satisfactory. users to do more. It lasts for
heat up during prolonged
The 16-megapixel front- OVERALL 78% a day even with heavy use
gaming sessions and while
facing camera with f/1.9 such as 4G, gaming, video
charging. The C9 Pro
aperture is capable shooter playback, camera usage and
handles multitasking quite
and will make sure your selfie video recording. It can lasts
efficiently most of the time.
game is always on point. for 2 days with average use.
Unfortunately, phone comes
PROS Cons Moveover, it comes with
with Android Marshmallow out
The Heats while Samsungs Power saving mode
of the box, with no firm word charging
size and and ultra-power saving mode
on when we can expect Nougat sleekness and
prolonged lets you extend the battery life.
update. wins the
race usage The fast charging technology
The phone comes with
lets you charge the battery fully
64 GB of storage (For detailed specifications,
please refer to My Guide) in about 90 minutes.
on-board,
Conclusion
which can be expanded up When you talk about Galaxy
to 256GB via a microSD C9 Pro, you talk of the
card. It uses Samsungs smartphones that sports
custom Touchwiz UI, a 6-inch screen, 6 GB of
which is surprisingly fast. RAM, 16MP front and rear
A secure folder allows you to cameras, and a 4,000mAh
not only keep personal stuff battery. On papers, what more
private, but also a separate you need? The design, build
WhatsApp account. It also quality, display and features
has multi-window feature to have a premium feel, and the
run two apps at a time. The specifications make sure that a
smartphone weighs 189 mid-range budget device offers
grams and has a fingerprint a flagship-like experience.
scanner on the physical home Having said this, the Galaxy C9
button in the front which is Pro has its task very well cut
very responsive. Basic sensors out when compared to other
provided on the phone include premium devices. Price: Rs
Compass Magnetometer, 36,900. n
Proximity sensor, haider@mymobile.co.in

snap shot
SONY XPERIA XZs:

In focus
Bundled with innovative

offerings
After unveiling it at the
Mobile World Congress
in Barcelona in February
this year, Sony recently
launched the Xperia XZs in
India. The flagship device is
integrated with the brand
new Motion Eye Camera
making the photography
experience immensely creative.
The Motion Eye camera is
packed with the worlds
first super slow motion
video recording at 960
FPS in a smartphone and a
unique capturing technique
of Predictive Capture. The
premium smartphone is the
successor of Xperia XZ which
was launched last year,
with the worlds first 5 Axis
Image Stabilisation and triple
imaging sensor technology.
Price: Rs 49,990

snap shot
2
Designed for aesthetic perfection,
In focus
the new Xperia XZs sports the worlds Xperia XZ features 19MP rear camera and
1
first Motion Eye camera on top of the improved low light capturing technology.
existing camera tech introduced
with XZ series. This Motion Eye
3
camera makes XZs camera capable
of recording images at a Super Slow
It comes with Water Resistant IP 65/68, which
Motion of 960 Frames per second and
makes the Xperia XZs capable of withstanding
makes your shots even more creative
the splashes that are part of our everyday life.
with the added unique technology of
Predictive Capture.
The flagship phone flaunts premium loop design

with the exclusive ALKALEIDO metal.
4
Xperia XZs has a 2900mAh battery and 64GB
of built-in storage, which is expandable using a
microSD card of up to 256GB.
5
6
It possesses Qnovos ground-breaking adaptive
charging technology, which constantly monitors
battery conditions, adjusting the charging currents
to minimise damage and maximise lifespan.
7
Xperia XZs comes with quick charger, UCH-12,
bundled with the phones as supplied accessory.
With QC-3.0 charging, the phone can be charged
60% in 45 minutes.
The latest and most updated version of Android

OS is available out of the box in Xperia XZs.
8
9
Xperia XZs is PS4 Remote Play enabled letting
the gamers lose themselves in gameplay anywhere
in the home. It lets the user get a full gaming
experience away from the console. Game Control
Mount GCM10 (optional accessory) is designed
to hold the Xperia securely.
Xperia XZs is capable of playing back Hi-Res

Audio and the file formats supported are
LPCM, FLAC, ALAC and DSD.
10
team@mymobile.co.in
may 2017 | 79
www.mymobileindia.com
mobilesensex
bazaar bargain
Great Deals
Vivo V3
The Vivo V3 runs the companys Funtouch
OS 2.5 based on Android 5.1 Lollipop. It
features a 5-inch (720x1280 pixels) display,
and is powered by an octa-core Qualcomm
Snapdragon 616 SoC coupled with 3GB of
RAM. The smartphone bears a 13MP rear
camera, and an 8MP front-facing camera.
It packs 32GB of inbuilt storage thats
expandable via microSD card (up to 128GB).
It offers the standard connectivity features,
including 4G LTE support in India and also
supports VoLTE. It runs on a 2550mAh
battery. n
Launched at: Rs 51,990

Current Price: Rs 41,990
Sony Xperia XZ
The Xperia XZ features a 5.2-inch Full HD
display with a resolution of 1920 x 1080
pixels. It runs Android 6.0 Marshmallow and
is powered by Qualcomm Snapdragon 820
processor, paired with 3GB RAM, 64GB of
internal storage and microSD suppport (up to
256GB). It has a 23MP rear-facing camera
with f/2.0 aperture and 24mm wide-angle lens.
On the front, it has a 13MP shooter with f/2.0
aperture from low-light selfies. The premium
Launched at: Rs 17,980 smartphone draws power from a 2,900mAh
Current Price: Rs 14,980 battery. It bears an IP68 rating, making it
water-and dust-resistant. n

mobilesensex
Great Deals
ZTE Blade V6
The phone comes with a 5-inch display with
a resolution of 720 pixels by 1280 pixels. It
is powered by 1.3GHz quad-core MediaTek
MT6735 processor and comes with 2GB
RAM. The phone packs 16GB of internal
storage that can be expanded up to 128GB
via a microSD card. The ZTE Blade V6 packs
a 13MP primary camera on the rear and a
5MP front shooter for selfies. It runs Android
5.0.2 and is powered by a 2200mAh non-
removable battery. It measures 142.00 x
69.50 x 6.80 (height x width x thickness)
and weighs 122.00 grams. n

Current Price: Rs 9,499
Lava X81
The Lava X81sports a 5-inch touchscreen display
with a resolution of 720 pixels by 1280 pixels
at a PPI of 294 pixels per inch. It is powered
by 1.3GHz quad-core processor and comes with
3GB RAM. The phone packs 16GB of internal
storage that can be expanded up to 64GB via a
microSD card. The smartphone packs a 13MP
primary camera on the rear and a 5MP front
shooter for selfies. It runs Android 6.0 and is
powered by a 2700mAh non removable battery. It
measures 142.60 x 73.40 x 8.40 (height x width
x thickness). n
team@mymobile.co.in
Current Price: Rs 6,499 (Note: Prices are those available at prominent
dealers, online and/or offline. They may not
reflect official price reductions)

Special feature
Kids getting
Software
bored
here are the
apps that
entertain
and educate
too!

Specialfeature
special Report
In Focus
Software
Its the time of the year when parents
are a worried lot about how to
engage their kids during free time
in summer vacation. Although
some schools offer summer camps
and there are neighbourhood
institutions offering hobby classes,
the long break during this season
is not enough to satisfy their desire
in leisurely activities at home. Even
the parents restrict their little ones
from going out, as the Sun is over
the top which may not be good
for their health.In such a situation,
storytelling apps or those imparting
moral and educational values to
children could be of great help to
todays parents who are mostly living
in nuclear families. These apps can
be best pastime for children getting
bored indoors. With technology
fast becoming an integral part
of life from a very early age, we
suggest you to download children-
friendly apps on your phone/tablet
and give the device to them for a
pre-decided time slot after switching
off the Internet. Here is a list of some
most popular apps available for iOS,
Android and Windows devices.

Software Special feature
Bulbul Apps
B
ulbul Apps, founded in 2014 by filmmaker Prakash Dantuluri, so
that his daughter could be familiarized with traditional and regional
stories of India, offers a variety of interactive stories and rhymes
that are animated and illustrated. The bedtime stories with moral lessons
are user-friendly and children find them attractive. There are stories from
all around the world and the app is updated regularly with new books and
stories. The central character in many of the stories is Bulbul, the bird
curious and constantly in pursuit of discovering new things.
The app library has something for every kid aged up to eight. The What
is it series, for example, helps children learn about animal sounds and
names, while the Baby Bath Time story has a baby going for a bath in
the tub on her own for the first time. There is this Potty Potty story that
has infant Tommy in a fix when his mom runs out of diapers and asks him
to start using the potty. In Babys First Zoo, the dad takes the kid to the
zoo to answer all her questions about different animals, birds and insects.
Mowgli and Bulbul series has Mowgli, the little boy raised in the jungle by
a bunch of wolves, and his best friend Bulbul set out on their adventures
in the jungle. Bulbul Apps has interpreted the The Jungle Book classic in a
modern way, designing it in the form of an interactive ebook application.
It has also introduced the digital natives to Indian mythology with its
Adventures of Krishna series, which is already a hit with children. The
segment is dedicated to the stories of little Krishna and his adventures in
Vrindavan.
It also has a Tuk-Tuk series, a travel app for kids that helps them
discover a city in an interactive manner. While Tuk-Tuk Goes To Mumbai
happens to be the first product of the series, Tuk-Tuk Goes To Hyderabad
was launched last year. The children can explore more cities of the world
riding the colourful three-wheeler through this app, in future. The Bulbul
Apps library also has famous fairytales and other bedtime stories, such as
Cinderella, Snow White and Pinocchio, in animation format. The size of
an average story is 20MB, with the developers currently working on bringing
it down further to 10MB. Bulbul Apps has over 50 apps in its library
at present, and the number is growing.
Currently available in English, Hindi and
Telugu, the content will be available on
all major Indian languages in the days to
come, according to the developers.
Price: Free/Paid n

Specialfeature
Software
AppyStore
O
ffering variety for children, Appystore is Indias first The app is easy to use and provides ample space for
comprehensive learning app for kids aged up to kids to watch and learn new things. With 5,000 videos
eight years. It keeps your little ones engaged and classified across 18 learning areas, it enables children to
provides holistic learning through productive edutainment. improve their logical thinking with fun puzzles, to learn the
Apart from popular fairytales, the app has an Indian importance of physical fitness, to get involved in outdoor
Superheroes segment featuring inspiring tales of bravery activities and to imbibe good socio-emotional values. The
and wisdom of some great Indian icons, such as Rani app allows parents to keep a check on their childs progress
Laxmibai, Chhatrapati Shivaji, Rajpur warrior kings, and in various learning areas based on the number of videos
other freedom fighters. The section also has interesting viewed. Also, the app offers no ads, pop-ups or redirects to
and informative stories, such as the history of Indian other websites or portals. That makes it totally safe to use
Rupee and Indus Valley Civilisation, catering to children for kids, who would require no additional supervision.
aged 5-8. The AppyStore library also has a collection of The app works on a subscription-based payment model
rhymes, colouring and alphabet apps for pre-schoolers. and currently offers three-, six- and nine-month plans. The
An interesting feature is the Karaoke Rhymes section that app, with videos, can be accessed through the Appystore
allows children and parents to sing along. Every song has web-portal http://www.appystore.in/
the first half with voice, and the second half repeating the Price: Paid n
rhyme without voice for kids to sing along and practice.

FunDooDaa
Books
T
his is said to be
t h e c o u n t r y s f i r s t
multilingual story
app which was launched
last year by Chie Media Pvt.
Ltd. FunDooDaa Books is
an e-library of stories and
is meant to impart learning
through stories. This app
is suitable for kids aged
between 2 and 8. FunDooDaa
Books app is available in
different languages and has stories
in English, Hindi, Tamil, Telugu,
Malayalam, Kannada, Gujarati,
Marathi and Bengali. Also, there
are stories that will inculcate the
Indian culture and heritage among
kids such as Naana & Naani, Royal
Tales & Legends, etc. The app is
aimed to entertain kids and also
make them learn and communicate
in their mother tongue. The app
gives special emphasis over
improving the reading skills,
vocabulary, and observational
skills of the kids.
Price: Free n

Specialfeature
Software
Amar Chitra Katha
T
his is for children of all ages. Dubbed or urinating in public places. Higher fines
as ACK Comics, the app offers more were imposed for doing the same near
than 300 titles on personalities such as temples, the royal palace or a water reservoir.
Akbar, Chanakya, Jawaharlal Nehru and JRD In the first elaborate story on the traditions
Tata to users. The app has been developed by of cleanliness in the country, story-telling
App9 Digital Studio, the digital division of uncle Anant narrates to kids how in Vedas,
Ninestars Information Technologies Pvt. Ltd. the relation between diseases and poor
The digital comic is available in a flip-book hygiene was highlighted and Manusmriti
mode as well as panel-by-panel mode which prescribed the need for a clean body for
is convenient for smaller devices. Users can a clean mind and clean community. The
download and read their comics on multiple publication also includes true stories about
devices using a single user account. Amar elaborate systems for ensuring sanitation as
Chitra Katha is one of Indias oldest and early as 2,500 years ago during the Indus
most loved comic series. Valley Civilisation.
Storyteller to generations of Indians, the The ACK is also working with game
ACK in collaboration with the Ministry of developers to tell stories that are in tune with
Urban Development last year came out with the times, in an interactive fashion.
a special edition of a comic book focusing Price: Free/Paid n
on Swachh Bharat Mission. The 36-page
edition based on a story telling format
having five narratives also refers to
how Chandragupta Mauryas trusted
minister Chanakya had a list of fines
for crimes that included defecating

Heartening to see that the Government

has prioritized discussions around cyber
security across all ministries
Since India is sitting on the cusp of a digital revolution where
mobile technologies hold the key from surfing the Internet to
managing ones bank account, what worries one and all is the
countrys preparedness to combat the menace of cyber security
threats that loom large across the world. Although steps are
being taken by the government on a priority basis to improve cyber
resilience at all levels of governance, there is an urgent need
to evolve a mechanism which can be practically implemented in
case of a cyber breach besides spreading alertness about possible
threats. Ramesh Kumar Raja talked to Pradipto Chakrabarty,
the Regional Director of CompTIA India, to know more about
the issue, potential challenges, literacy programs, government
initiatives and information security trends, which could be of
great benefits to the mankind. CompTIA, the worlds leading
information technology (IT) association, analyzes and identifies
the global trends in cyber security and creates programs aimed to
develop skills of people at multiple levels. Excerpts:
Since data security is as crucial as the by individuals. Hackers are constantly on in cashless transaction especially on
national security, how do you look at its the lookout for this extremely susceptible mobile based platforms. However, one
current situation in India especially when entry point to gain access to enterprise and of the major challenges is that of data
mobile phones are there in every hand? government networks containing sensitive theft and cyber intrusions. Most people
The evolution of mobile phones into information. using mobile platforms for cashless
smartphones with increasing computing transactions are not fully aware of simple
capabilities and connectivity to the internet What are the potential challenges especially and doable security best practices.
has dramatically increased the threat when the country is moving towards There is a growing concern of mass scale
surface of intrusion presented to attackers. the goal of a cashless economy? The hacking with the most prone sections
Mobile devices are now the most common stride towards cashless economy has being the user community who are
entry points. This is primarily because of enormous benefits to citizens of the country. vulnerable to being hacked. Easy access
two key reasons (a) the growing use of It has the potential to erase corruption to users personal details not only
mobile devices for access of enterprise and malpractices in financial transaction jeopardizes themselves, but also
data and applications and (b) growing use in the long run. Post demonetization, hackers can get access to banking
of mobile apps for financial transactions we are already observing a huge growth systems. Let us accept this fact and work

face to face
towards spreading awareness among users
In Conversation
on how to securely use their mobile and
other electronic platforms while making
e-transactions.
How is India gearing up to combat cyber

threats which most of the people are unaware
of? It is heartening to see that the current
Government has prioritized discussions
around cyber security across all ministries,
most importantly the Ministry of Defence.
This was elucidated in the union budget
with proposals such as strengthening of
the CERT-In (Indian Computer Emergency
Response Team) and allocating Rs 1000
crore for setting up a cyber security R&D
The key towards

creating a cyber safe India
is to train and increase awareness
on cyber security best practices
among common citizens. I would love
to see an all-round campaign on cyber
security through programs, policies
and utilization of social media
to spread the word
fund. The indication that the Government

is extremely cautious on cyber security is
evident from the fact that this initiative will
be under the purview of the National Security
Advisor and NSCS (National Security Council
Secretariat). The most critical aspect of
preparedness in this area will be to create a
sustainable awareness drive across the user
community on a mass scale. Also, there is our Honorable Prime Minister is have active participation from industry
a growing debate on creating a functional communicating on cyber security as a as well. The key towards creating a cyber
data privacy law keeping in view the larger national priority across public forums safe India is to train and increase awareness
interest of national security. and media, we are yet to see specific on cyber security best practices among
campaigns on user awareness and training common citizens. I would love to see an
Is the government doing enough to spread programs. In fact this responsibility not all-round campaign on cyber security
its awareness? While the Government and only lies with our governments but should through programs, policies and utilization

face to face
of social media to spread the word. dominate the market in 2017? The rise
of mobile, advent of the Cloud, IoT and
Data security is fast becoming a promising
Long gone are the social networking is now a standard
career option. How is CompTIA involved in days when a firewall part of business today. Clearly, due to
tapping the opportunity? There is no doubt these technological disruptions the
that information and cyber security is truly demarcated your threat surface has increased dramatically.
and will be the most sought after career The network perimeter is continually
options within the industry now and in
perimeter. The cloud has dissolving. Long gone are the days
near future. It is mandatory that every changed all of that. It is when a firewall truly demarcated your
IT professional have security knowledge perimeter. The cloud has changed all of
since all IT domains including new very difficult to script that. It is very difficult to script an intrusion
technologies such as IoT, cloud, mobility
an intrusion detection detection device or configure antivirus
and social media have element of security or a firewall to thwart attacks. Also, the
embedded in them. Over the past few device or configure end point has radically changed in the
years, CompTIA has worked towards last 10 years. It is no longer really a PC.
creating a solid certification pathway for
antivirus or a firewall The end point is now the sensors on
the security professionals. Today, we have to thwart attacks. Also, many personal items, thanks to IoT and
four programs in this domain: the many devices we now own and carry
the end point has around. As a result, attacks are increasing,
n CompTIA CyberSecure: This is a basic because there is now a massively large
awareness program which is aimed
radically changed in attack surface which becomes a sitting
towards training users on security the last 10 years. It is duck for the hacker.
best practices. It is an effective tool Going forward, the challenge will be
for enterprises and governments to
no longer really a PC. to prevent the menace of APTs (Advance
train employees and common users The end point is now Persistent Threats) which are more
on some useful tips to remain cyber resilient, often highly coordinated or having
safe. the sensors on many state sponsors and a constant lurking of
n CompTIA Security+: The CompTIA bad actors on systems and networks. This
Security+ training and certification
personal items, thanks makes APT virtually impossible to detect
is the industry leading program for to IoT and the many in time.
IT workforce who wants to develop a Therefore, organizations need to move
career in information security. devices we now own away from traditional firewall driven
n CompTIA Cyber Security Analyst
and carry around methodologies to incorporate data driven
(CSA+): CompTIA has just recently and an asynchronous cyber posture.
launched this certification in Behavioral analytics to detect network
response to the industrys demand anomalies should be an integral part of
towards creating skills for the highest
of creating benchmarked skills skill requirements. The industry needs
level of workforce who are responsible
for security professional who are trained professionals who are capable
for enterprise security management
responsible for defending networks of threat management, vulnerability
and implementation of Information
and systems from attack. The management, cyber incident response
Security Management Systems.
program teaches professionals on and security architecture tool sets.
As you can see from the above, CompTIA
both attack and defence with more Hacking has become extremely
is committed towards creating a pool of
focus on the latter. It also teaches pervasive and easy to execute. Thus,
industry standard cyber security workforce
how to use behavioral and the need of the hour is to create a pool
right from the user level to an advance
vulnerability analytics to predict threat of workforce who are skilled in defensive
professional level.
situations. methods rather than mere penetration
n CompTIA CASP (Advanced Security Being an expert in this field, can you tell testing. n
Practitioner): This program is aimed us what information security trends will ramesh@mymobile.co.in

face to face
In Conversation
Ziox Mobiles has received a
tremendous response from
across India
Although a relatively new entrant in the happening Indian
mobile market space, Ziox Mobiles, A part of New Delhi
headquartered Sun Airvoice Pvt Ltd, has been able to make quite
an impression both in terms of sales and product quality.
Perhaps much of the success has to do with the companys
philosophy of making technologically superior products at
affordable prices without any compromise on quality.
My Mobile interacted with Chiranjib Sarkar, National Sales
Head, Ziox Mobiles to find out companys future growth
strategy and other plans.
Indian mobile phone market is a happening How has been the journey so far in terms end of 2017-18.
but already a cluttered place and relatively of sales, brand recognition, customers We have received an impressive
speaking you are a late entrant! What gave response etc? Ziox Mobiles has received response from Indian consumers as well
you the confidence that you could make a tremendous response from across as our channel partners for our phones.
a success of it? Indian Mobile phone India. In the last fiscal year, we have This was marked by a dramatic increase
industry is such a segment where every sold 3 million+ handsets and we are in its demand. One of the reasons for
player either established or newcomer is aiming around 10 million phones by the this tremendous change is because the
seeking the opportunity. This is the reason approach that we have adopted has
you can see other than existing players innovative solutions that adhere to our
many new and well-known names are Ziox Mobiles ever-evolving audience.
joining this segment.
There are two parameters
has received a tremendous Feature phone or smartphone what
on which a Ziox device will be response from across India. In would be your prime focus? Any plan
picked by consumers, one- strict to launch 4G feature phones (if not
quality assurance, and two-
the last fiscal year, we have sold 3 done already)? We have received an
uncomplicated. In a market million+ handsets and we are overwhelming response to both our
flooded with devices which are
aiming around 10 million feature phones and smartphones.
neither quality assured nor easy to Our feature phones which are not only
use, we are sure that consumers will phones by the end of pocket friendly but also feature rich, have
make the right choice in going for a Ziox 2017-18 been a huge hit especially in the Tier
device. 2 and Tier 3 Cities. When it comes to


face to face
In Conversation
the smartphone our products, resonate also launched its 111 Days Replacement
the brand philosophy of empowering Policy for our feature phones. This policy A celebrity
consumers with Technology at best prices. is applicable from the day of activation
Currently, we have an upper hand when or Purchase (whichever one is first). endorsement is also on
it comes to our feature phones. Our ratio This unique policy allows us to build cards and by the end of 2nd
of Sales is 90:10 and we aim to increase stronger connect with our customers
the smartphone share to drive value and and will assure them that we stand Quarter, we will launch a
feature phones would continue to drive for best quality products & service
volumes. Things are changing quite fast in the cluttered Mobile market.
360-degree campaign to
in technology; these basic feature phones Started in selective states, we plan engage with our target
are getting smarter as well, it would not on extending it to a pan India level.
be wrong to predict Ziox will come up with In addition to this, we have an group
4G Feature phones in near future. Assured 10 Day Service policy wherein
we will close on any issue faced by our
How do you plan to create a distinct brand consumers at a maximum of 10 days.
Distributors and the tally goes on. We are
identity? Where will the focus be on However, in rare cases, when we are
one of the fastest growing mobile phones
product, price or service? Ziox Mobiles are unable to address the issue, we will
brand in the country with a reach to
very distinctive as compared to the other replace the device on the 11th day of
35000+ retail stores and counting.
complaint login.
We also realized online platform too
is very important and recently we have
We are one of the What is going to be your marketing and
launched QUIQ series exclusively for
promotional strategy, now that established
online channel and the first phone of
fastest growing brands are spending huge and going in for
this series QUIQ flash 4G is exclusively
high profile associations with Bollywood
mobile phones brand and cricket stars? We have adopted two
available on Shopclues.com.
in the country with types of marketing strategies to highlight

You are also into accessories with
our mobile phones - Trade marketing
powerbanks. Any plan for broadening
a reach to 35000+ Strengthening relations with channel
your product portfolio? Ziox very recently
retail stores and partners with interactions on regular
has entered the Mobile Accessories
interval, incentivization in the form of
Category; we have launched two Power
counting schemes etc.
Banks with Selfie function and Super-
Consumer Marketing - we have laid
fast charging. Mobile phones & Mobile
out a strategic plan for BTL activities
accessories are just the beginning, we are
brands in the market and offer the perfect across India. We will organize more
here to stay longer and closely monitoring
blend of features in budgeted prices. offline marketing strategies to intensify
the industry scenario, we are keen to add
Our brand is also preferable as we product adoption. We are also strongly
consumer durables (Purifiers, LED TVs,
make sure there is no compromise focusing on PR & Social media platforms
etc.) to our product lines in near future.
in product quality. To ensure our for promotions. A celebrity endorsement
quality, our products go through is also on cards and by the end of 2nd
Please tell us about the Zioxs manufacturing
rigorous quality checks before Quarter; we will launch a 360-degree
aspects. Ziox Mobiles are manufactured
they hit the market shelves campaign to engage with our target
in India and sells only Made in India
which assure maximum group.
products. The company is assembled
reliability to the consumers in the capital city Delhi and holds the
against the market flooded Whats your preferred sales platform
capacity to roll out around 8 lakhs units
with devices which are online or offline or a combination of both?
per Month. We are also planning to add
neither quality assured nor We worked hard to expand our offline
two more manufacturing units in near
easy to use. distribution to cover width and breadth
future. n
of mammoth nation by appointing 700+ shelley@mymobile.co.in
The brand recently has

by Invitation
On a High
Guest Column
Trajectory
Indian mobile accessories market
is all set to enter the intense
growth phase
By Ameen Khwaja
I
n the present time, mobile phone People prefer mobile phone accessories because there is only growth possibility for
has certainly become a major because it allows you to make mobile the accessories in future due to constantly
part of our lives and it will not be devices much more convenient to use. increasing demand by consumers.
an exaggeration if we say that we With the increased demand of mobile The market size of mobile phone
cannot imagine our personal or business phone accessories there has been so accessories in India is estimated to reach a
life without the mobile phone and the same many changes and reflexes in the market of value of approximately USD 3,545 million
goes with the mobile phone accessories. mobile phone accessories. According to a by the end of the year 2026! Additionally,
survey, there are no possibilities of decline the possibilities of development and
improvement are still endless that makes
the scope area too large to evaluate.

by invitation
Guest Column
in the mobile accessories market because
of expanding interest of smart phones and
mobile accessories.
Presently, companies take the
The quick assistance of various tools and services for
clients such as Half-Cooked Research
expansion of smartphones Reports (HCRR), Cooked Research
and other mobile phones with Report (CRR), Continuous-Feed
a network of strong and solid Research (CFR), Raw Research

Reports (3R) and Market Research
According to a report of mobile phone
accessories market, the ever increasing
distribution has prodded the and Consulting Services etc. With
use of smartphone users in India will mobile accessories market the help of advanced technology,
companies can step ahead in the
clearly give a boost to the consumption
of mobile phone accessories in the market
universally market and utilize best strategy for best
which will increase the product demand to scope analysis and strategy development
the higher level. for Indian market.
Market Scenario: The quick expansion of Objectives of Mobile Future Potential: Products such as
smartphones and other mobile phones with Accessories Market: protective smart phone or mobile phone
a network of strong and solid distribution n To give the most accurate and detailed cases and audio gear such as earphones
has prodded the mobile accessories market analysis of the market structure with and headphones will continue to be the
universally. The expanding disposal income a forecast of the different fragments top-selling product in the range of mobile
and rising urbanization in all regions, for and sub-sections of the global mobile phone accessories in India. As we talk
example, Latin America or Asia-Pacific accessories market. about mobile accessories then we cannot
has fueled the market of mobile devices n To give bits of knowledge about variables ignore the presence of portable technology
and accessories. The demand for mobile influencing the market development. in the market that drives customer crazy
accessories is expanding because of the n To examine the mobile accessories about accessories. Portable accessories
high utilization of smart phone in rising showcase on the basis of different like speakers as well as batteries are also
economies, for example, China, India and elements such as Porters five force expected to gain higher level traction in
Brazil etc. analysis and supply chain analysis etc. Indias mobile phone accessories market.
Mobile phone or smart phone n To give authentic and forecast revenue of In my opinion, there are unlimited
accessories incorporate defensive cases, the market fragments and sub-sections opportunities that can be witnessed in
earphones or headphones, batteries, power concerning four major geographies and the future as a part of mobile phone
bank chargers, memory cards and compact their nations - North America, Asia, accessories technology development. As
speakers. The request of defensive Europe and Rest of the World (ROW). the demand of mobile phone accessories
accessories, for example, tempered Territorial Analysis: Asia-Pacific is grows with time, market will become
glasses or screen guard for smart phone commanding the market of mobile more competitive and LatestOne.com will
is expanding to shield cell phones from accessories because of the high number adopt better and improved product selling
physical harm. The developing interest of smart phones and other handheld and customer satisfaction strategy to
for wireless smart phone accessories, for gadgets in locales, for example, China sustain. Undoubtedly, it is quite possible
example, Bluetooth headsets and remote and India. Increasing smart phone users that the future of mobile phone accessories
charger is one of the crucial trends in and web based exercises, for example, market will show huge scope to register
mobile accessories market that drives the internet shopping in this area is likewise healthy growth and there will be many
market of mobile accessories in the present contributing in the development of mobile more surprises for us awaiting that will
time. The expanding implementation of accessories market. North America is make our lives simpler and much more
E-banking and E-commerce has triggered the second biggest mobile accessories convenient. n
The author is CEO & Founder, LatestOne.com
the interest for smart phones worldwide market because of the high selection which is Indias leading e-tailer specializing in tech
that is further doing the contribution to of smart phone clients and web based and mobile accessories and stocks over 10,000
different products in its inventory. LatestOne.com
the development of mobile accessories administrations in this area. Europe is is owned by a subsidiary of Palred Technologies
showcase. considered to enlist a healthy development Ltd (PTL), a listed BSE & NSE company.

Our Quality is our Forte

Asahi Glass Co or AGC, as it is commonly called, is worlds largest
glass manufacturing company and happens to be one of the
main Mitsubishi companies. In India too, AGC is the leader in overall
glass market and has become a very well recognized brand. In
fact, AGC has carved a special niche when it comes to specialty
glass solutions and created a distinct brand identity. Nonetheless,
AGC was a late entrant into the mobile glass segment but all that
changed with the launch of Dragontrail in 2011 as it went on
to capture a big market share soon while becoming a serious
competitor to Gorilla Glass from Cornings and Xensation from
Schott AG. Shelley Vishwajeet interacted with Sachin Arora,
Country Manager (Electronics Business), AGC India to talk about
companys future growth plans and innovations. Excerpts from
the interview
Though a late entrant in the mobile glass glass outside India and now almost all exciting and there have been challenges
segment, Asahi has been able to make Indian brands have adopted DT Glass in too but we are positive that the journey
quite an impression with Dragontrail. order to join the future path for cover glass ahead will be more fruitful for AGC India.
What would you attribute this success to along with their global & Chinese brands. In this happening market, AGC would
and how do you see the journey ahead So despite being a late entrant AGC caught like to expand the business to capture
for Dragontrail? AGC has many experiences up with competitors and established the customers needs flexibility.
in various glass businesses that are leadership status in mobile glass segment
for Architecture, Auto mobile, FPD and so too with using the various experience. Please let us know about some major brands
on. AGC is holding majority share of mobile The journey so far has been quite and mobile models where Dragontrail is being
Dragontrail: A Runaway Success

Ever since its launch in 2011, Dragontrail series, a
specialty glass used as protective cover glass in
smartphones and tablets and other electronic devices,
has been a runaway success being an integral face of
over 350 smartphones, 30 tablets, 20 PC/Laptops and over 20 other products. It goes
without saying that a large and growing number of major brands worldwide have
chosen Dragontrail series to protect their devices. The product
was named Dragontrail in line with the companys expectations
that it will develop together with cutting-edge electronic devices
and tools.

face to face
used or likely to be used. DT has been used lot of R&D and it requires lot of resources compared to previous years and will keep
In Conversation
for almost all Global, Chinese & Indian due to which it is currently not viable to growing further in coming future. And being
brands. But we cannot disclose their do manufacturing of DT Glass at present a Japanese company, which is synonymous
details due to non-disclosure agreement. in India. with the best quality globally we are
confident that very soon our customers
What would be Dragontrails market share In terms of brand value and mindshare, how will realize the importance of AGC who is
in India in premium mobile glass segment or would you compare yourself with your prime contributing not only to their business but
overall mobile glass segment? Please also competitor Gorilla Glass from Corning? also to enriching their lives and our society
share the revenue figure for this product As company policy we cannot comment as a whole. At this moment we are satisfied
segment. As company policy revenue on specific competitor & other players with the stature of being the Brand behind
comes under non-disclosure, hence we operating in same segment. But we strongly the Brands and we are happy to run the
cannot comment on revenue figures but feel that the brand value of AGCs products show from the down curtains. n
yes we can tell that AGC is world top level has increased gradually in this market as shelley@mymobile.co.in
maker in Mobile Glass segment.
Apart from mobile device, which are the

other electronic / digital devices such as
smartwatches where we can see Dragontrail?
Glass is used in many more products/devices
beyond our imaginations & expectations.
But when it comes to electronics/digital
devices apart from mobile, DT has already
adopted in some renowned/global PC and
TV Brands & in near future we can expect it
will be adopted in other electronic devices
which will change the future of our exiting
devices.
Could you please share some future

innovations in the mobile / gadgets glass
segment that we can see from Asahi in the
coming months? AGC is world leader in
glass manufacturing base on its R&D
capabilities and technical knowledge that
it shares with the complete eco-system.
When it comes to future innovations in
mobile we can expect wireless battery
charger, 5G communication, bendable
display, 3D cover glass and more. Having
said that AGC has developed new stronger
glass, easy processing glass & very soon we
expect some global brands using our new
products in their many models.
Are you manufacturing or have any plan to

manufacture Dragontrail in India? Glass
manufacturing is an art & DT Glass
is very different than normal glass.
Behind this our team has done
www.mymobileindia.com march 2017 | 87

Virtual assistants are

poised to become the new
digital assistant
A couple of weeks back,
Panasonic launched its
own inbuilt artificial
intelligence based virtual
assistant Arbo - on its new
handsets, Panasonic Eluga
Ray Max and Eluga Ray X.
Arbo means a framework
that supports climbing plants.
Nijhum Rudra spoke to
Pankaj Rana, Business Head,
Mobility Division, Panasonic
India, to understand the
future of Virtual Assistants in
India and how technology
like Arbo is going to play a
pivotal role among the Indian
consumers.
What are the various technologies used in designing
Arbo? Also, please elucidate the functionality of
Arbo on handsets. Artificial assistant Arbo,
a software for Panasonic phones brings to life
simple smartphone operations utilizing artificial
intelligence (AI) thereby, introducing a new user
interface. This software will be available on
the Eluga Ray series smartphones.
The newly developed software - Arbo
is quick (up to 3 actions) and easy
(single-hand) to operate. As a virtual
assistant Arbo learns user behavior

face to face
We are a late entrant in the smartphone
In Conversation
segment but have the necessary fuel of
differentiation. In fact, we have already started
the pioneering work in the AI space and
strongly believe that Arbo can offer a practical
solution in the connected world
based on time and location and basis have the requisite experience, technology ourselves with the needs of the consumer.
that it automatically displays and make and expertise to leverage artificial This willingness further led to our
suggestions on screen such as frequently intelligence. In fact, we have already development of Arbo, a software that
contacted phone numbers and SNS started the pioneering work in the AI brings to life simple smartphone operation
users, applications, Wi-Fi, volume, etc. space and strongly believe that Arbo can utilizing AI and a new user interface
settings and connection with IoT devices offer a practical solution in the connected
(Bluetooth device etc). In addition, Arbo world. Can Arbo be used in various applications of
features a user interface that displays IoT along with other smart devices, especially
icons in a circular, radial fashion, enabling Technology is evolving at a fast pace in the ones manufactured by Panasonic? What
single-handed, intuitive operation (patent India, but do you think we are ready to is Panasonics future roadmap for Arbo (or,
pending design). deploy Virtual Assistants in our daily lives, VA in general) in India? Keeping up with
especially in semi-urban and rural areas of the dynamic environment and changing
Can you please describe how Virtual India? What are the various criteria needed needs of the people, manufacturers have
Assistants are capable of playing a pivotal for this development? The consumer is started looking into how to improve existing
role among Indian consumers? Do you well aware of the new developments in products and introduce a new smart range
think that in the coming few years, it would the industry and they are exploring the which will improve our quality of life, our
be a decisive factor while purchasing new technology to make their lives easier. energy usage and our time management.
smartphones? The Virtual assistant is a With the increased penetration of With introduction of IoT, consumer expects
self-learning technology that understands technology in our lives, IoT will transform their devices to be packed with smart
the user behavior and then maps our our everyday objects into an ecosystem of features and innovations which are more
daily activities for us accordingly. For information that will help us communicate, energy efficient, time efficient and make
instance, if a user makes personal call to sense or interact with the environment household chores less dread inducing.
a particular time, on a regular basis, Arbo and enrich our lives. Moreover, customers The introduction of Arbo can be one of
will track the pattern and prompt you to are upgrading their lifestyle and with the connecting features for IoT, which will
make that call. Moreover, it keeps a track the rise in disposable income and make our day to day lives easier. The new
of all the applications functioning on the improvement in standard of living the AI assistant software will be available in
smartphone, gathers detailed information next wave of growth will be from semi- the Eluga Ray series smartphones and will
on their habits and informs them about urban and rural areas. With the advent also become available on the Eluga Pulse X
it accordingly. In the near future artificial of smartphone, rural India comprising designed for the Middle East and African
assistant will be one of the deciding factors of about 850 million consumers is markets. Panasonic India will continue to
for the buyers to select their smartphone rapidly accepting technology offering a update this software, to expand the scope
and virtual assistants are poised to become tremendous opportunity here. of automatic displays and suggestions, to
the new digital assistant. further evolve the user interface, and to
Arbo is made up of various top-notch enhance usability. Moreover, by combining
How do you see the future of Arbo amidst technologies. Do you think Arbo/VA can play Indias prowess in software development
Amazons Alexa, Apples Siri, Microsofts a crucial role in helping the intelligence and Panasonics strengths in product
Cortana, and Samsungs Bixby? We are a late departments across the globe cull terrorism design, we will continue to introduce
entrant in the smartphone segment but and other criminal activities? Our recent products and services that offer new value
have the necessary fuel of differentiation. foray into artificial intelligence is a to customers. n
With a legacy of a 99 year old brand, we testament of our willingness to adapt nijhum@mymobile.co.in

Quality and innovation are the

major driving forces that keep
me excited every day
Entrepreneurs are rising in every part of India and even in the
remote corners where earlier people were reluctant to take
the plunge into manufacturing. This is certainly a good news
for Make in India and particularly for mobile components
and accessories manufacturing eco-system in the country.
Integratedmobi Tech Pvt Ltd, in Chittorgarh is one such state-
of-the-art venture which is into manufacturing of absolutely
international class mobile batteries. My Mobile got in touch
with Anuraag Nalwaya, the dynamic Founder and Managing
Director of Integratedmobi Tech to find out his motivations,
units technological capabilities and future plans. excerpts:
What motivated you to start Integratedmobi authority too, BIS. manufacturing. The raw material that
Tech and what gave you the confidence The location of our plant is in fact is being imported now is sourced from
that it would be a successful venture advantageous to us as Chittorgarh vendors who already have a great track
especially because your plant is located in is very well connected through both record and have the same vision as us in
a slightly off beat place? We, as a group, Golden Quadrilateral and East West terms of quality. International production
have been into mobile distribution and Corridor which makes delivery time standards are being followed right from
retail for over a decade now. So when shorter to anywhere in India. Since it sourcing of material to production to the
our Prime Minister declared the Make is a hub for marble and cement as well, final dispatch of goods. All our batteries
in India programme, we were really lot of connectivity and infrastructure in are BIS certified.
excited and wanted to be a part of it terms of logistics as well as labour is
immediately. Our companys mission is already present. What is the current production capacity
to contribute to this phenomenal Indian of your unit and what are the plans for
growth story by being a direct employer Currently, you are producing mobile expansion? We have already built a state
to at least 100K people by 2027. handset batteries. When it comes to of the art factory that can produce over
The experience of also running a product performance, can we say that 2 million batteries per month. Once we
packaged drinking water (bottled water) it can be compared to the best products achieve that capacity utilisation, we
manufacturing unit for past eight years available in the market, whether imported plan to backward integrate the process
successfully not only brings confidence or domestically manufactured? Quality and start component manufacturing
but also lot of synergy as both industries and Innovation are the major driving which is sort of in line with the Phase
have similar machines in terms of forces that keep me excited every day. Programme laid down by the MIETY. In
plastic injections, mouldings etc. Both We are probably Indias only factory fact, that is why our company is named
are governed by the same regulatory that has fully automated line for battery as Integrated.

face to face
In Conversation
www.mymobileindia.com
face to face
technical and commercial teams for our

factory visit. Similar talks are on with two
major Chinese cell suppliers who also want
a serious hold in this market.
How do you plan to promote your products? At

this point of time, we want to consolidate
our position in B2B space only and hence
are looking for options to target very few
selected customers only. Going forward, I
feel that E commerce will play a vital role
We are probably
Indias only factory that has
fully automated line for battery
manufacturing. International
production standards are being
followed right from sourcing of
material to production to the
final dispatch of
goods
in every companys marketing strategies

and hence we will start to invest some
percentage of our time and energy in those
domains also.
Please also tell us something about in-house

R&D and how you plan to upscale your
technology. Our testing facility is very swell
equipped with all modern testing equipment
to ensure the quality of our products and
supported by a dedicated team of highly
Have you become OEM supplier to any mobile are going on and we hope to close the deal
qualified engineers. Currently, we are
manufacturing company? Or are your batteries with them also soon.
into research mode for Lithium Polymer
being used by any mobile manufacturer?
Batteries which have started to grow their
We have been sampling our products to Are you looking at product expansion
share in the market due to wide demand
various mobile manufacturing companies within the mobile eco-system? Well, as we
for slimmer 4G smart phones. We plan to
for technological approvals. We are very discussed earlier, we are definitely looking
start manufacturing them soon here. We
pleased to share that we already have got to integrate our operations within the mobile
are also keeping a close watch on recent
the approvals from Karbonn and Videocon. eco system. One of the Taiwanese major
developments in batteries where lot of
We hope to start supply of the materials to component suppliers has approached
alternate material is being tried instead of
them very shortly. Talks with some other us regarding their India expansion plans.
the conventional Lithium metal. n
manufacturers both Indian and Chinese Schedules have already been fixed for their
haider@mymobile.co.in

ONLINE MEDIA PARTNER
Special feature
App Your Way

Software
to Yoga
Yoga originated in India and due to its
manifold physical, psychological and
spiritual benefits this form of ancient
exercise gained tremendous worldwide
recognition. But finding a good Yoga
guru who can train you as per your
convenience remains a challenge. Dont
worry? With the advent of scientific
technology, this ancient art of physical,
mental and spiritual discipline can be
practiced as effectively with the help of
niche apps and online tutorial videos. So
here is a list of some of the most popular
yoga apps that can help you gain a better
health and guide you to a positive and
healthy lifestyle. Best part is that these apps
also help you to track your workouts
and even count calories
you burn.

Specialfeature
special Report
In Focus
Software

Yoga Studio
I
magine having the
ability to practice
yoga wherever you
are at and whenever you
have a free minute, at
your level of ability, and
with the flow you want
now you can. With Yoga
Studio, you decide when
you want to practice, for how
long, and what you want to get
out of it. Practicing yoga has never been
easier. At only $4 for your iOS or Android, you can enjoy 65
ready-made yoga classes, all at varying lengths and difficulty
levels. Its a simple and easy-to-use app, and the workouts
are incredibly effective! n
Office Yoga
F
or those stuck with a sedentary work profile, the free for
Android Office Yoga app by Guru Inc. offers simple, 10-
minute yoga workout lessons which can be done midday or
in between breaks. There is a cute little monkey who demonstrates
the easy-to-do stretches and poses which will help you keep fit
even at work without disturbing your colleagues. You will need to
first install the free Yoga Guru app to access this plugin. n

Specialfeature
Software
Pocket Yoga
W
ith Pocket Yoga you can keep up with your practice at your own
pace in the comforts of your own home. Simply roll out your mat,
place your device in front, and Pocket Yoga will guide you through
your entire session. Available for both Android and iOS at $3, this yoga app
will definitely have you breaking a sweat! With a selection of fast-paced
sequences that vary by level and length of time, this app make you feel
both more mindful and like you just left a cardio class. n
NexGTvs
Yoga App
I
f you have ever thought of
learning yoga from the experts
and doing it like a pro, then
look no further! nexGTv, Indias
largest subscription-led app, has
announced the launch of the
nexGTv Yoga app. The app will
allow nexGTv users around the
world to learn yoga techniques
and practices on-the-go through
videos by expert practitioners
such as Baba Ramdev and Mukul
Dev, as well as celeb coaches
such as Shilpa Shetty and
Bipasha Basu. n

Daily Yoga
D
aily Yoga offers a big library of more than 50 yoga classes
and 400-plus workouts. The app includes HD videos
having soulful background music for an even better user
experience. Daily Yoga comes with seven yoga plans geared
towards beginners, and various other exercises duration and
intensity based exercises too. The app also provides an advanced
module. n
Pranayama
Y
oga focuses quite a lot on breathing patterns.
And the Universal Breathing app is intended
to help users master the same. It offers various
exercises designed around the Pranayama method
of breath control. The app includes structured
courses with short exercises that come with a timer
and an animated guide. Users can also track their
progress and learn more about Pranayama. n

Specialfeature
Software
5-minute Yoga
T
he Yoga tools from Sadhguru app for Android and iOS will make sure
you no longer give the excuse of not having enough time to dedicate
practicing Yoga. Designed by Sadhguru, this app is based on the
science of Upa-Yoga which is focused on physical and psychological
benefits derived from the discipline. All you got to do is take out only
five minutes every day to practice from a set of seven 5-minute Upa-Yoga
practices. The app also offers guidelines and explanatory videos to help
you do the asanas right. n
FitStar Yoga
W
hether youre new to yoga or have
been practicing for years, Fitstar
Yoga has the perfect session for you.
With poses and sequences that evolve as you
progress, youll always be challenged and get
a great stretch. Available free for iOS, this was
created by the pros at Fitbit who teamed up
with yoga expert, Tara Stiles. You can unlock
all the classes available for a monthly or yearly
cost, or use the available classes for free. n
may 2017 | 109

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MY GUIDE
While My Mobile tries to ensure accuracy in the
pricing and features any discrepancies that may
emerge are beyond our control. Please check with
the retailer about features of the phone before
buying. Feel free to update us.
(Last updated on April 22, 2017)
Disclaimer :
The prices quoted in My Guide are the Best Buy
prices quoted by the respective companies,
ex-Delhi. The prices may vary on account of
promotional schemes or dealer discretion.
Devices featured in
the My Guide have
been segregated into
different categories
based on price and
colour-coded as:
Up to Rs. 2,499
Rs. 2,500 Rs. 5,999
Rs. 6,000 Rs. 9,999
Rs.10,000 Rs. 14,999
Rs.15,000 Rs. 19,999
Rs. 20,000 Rs. 29,999
RS. 30,000 and above.
Tablets
SpreadtrumST
Intel AtomIA
Qualcomm SnapdragonQS
MediaTekMT
MediaTek HelioMTH
MYGUIDE
MODELS UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499
PARAMETERS HITECH I-SMART ITEL

Model Pride 350 IS-102 IS-100L Selfie IS-209 IS-207 Klick IS-210 Smart Selfie it2180
Display (inches/res) 2.8/- 1.8/128 x 160 1.8/128 x 160 2.4/ 240 x 320 2.4/ 240 x 320 2.4/ 240 x 320 1.77/ 240 x 320
Dimension (mm) 131 x 58 x 10.2 112 x 48.5 x 13 112 x 46.5 x 13.5 118 x 51.7 x 9.9 122.5 x 52 x 15.6 127.5 x 53 x 14.2 114.5 x 49.3 x 14.2
Weight (grams) 82 70 70 70 100 110 -
Processor/RAM ST 6531DA/NA NA/No NA/No NA/No NA/No NA/No 260MHz/32Mb
Operating system Nucleus NA NA NA NA NA -
Storage/Expandable 32+32MB/- NA/8GB NA/8GB NA/16GB NA/16GB NA/16GB 32Mb/32GB

Digital Camera/ Digital Camera/
Rear/Front Camera 1.3 MP/NA Digital camera/No Digital camera/No Digital Camera 1.3 MP/No 0.08MP/0.08MP
Digital Camera
Battery (mAh) 1800 mAh 850 1,000 1,000 1,800 3,000 1,000
2G/3G/4G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No
Dual SIM Yes Yes Yes Yes Yes Yes Yes
Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Launch - Oct, 2016 July, 2016 Sept, 2016 Sept, 2016 Aug, 2016 April, 2016
Price Rs. 1,549 730 780 1,299 1,110 1,380 949
UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499

MODELS
PARAMETERS ITEL LEPHONE ZIOX

Model Smart Power it5600 Smart Selfie it5231 K1 K1P L1 K3 Z 214i
Display (inches/res) 1.77/ 240 x 320 2.4/ 240 x 320 1.8 2 2 2 2.4/ 240 x 320
Dimension (mm) 116.6 x 50 x 15.8 124.5 x 54 x 11.4 112*46.5*13.9 123*51.5*13.5 123*51.8*14.9 121x51x12.1 124.2*53*11.3
Weight (grams) - - 64 76 102 80 89
Processor/RAM 260MHz/32Mb 360MHz/64Mb 312MHz /32MB 312MHz /32MB 312MHz /32MB 312MHz /32MB 312Mhz/32MB
Operating system - - NA NA NA NA MOCOR
Storage/Expandable 32MB/32GB 64MB/32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB 32MB / 32GB NA/16GB
Digital Camera/
Rear/Front Camera 0.08MP 0.08MP/0.3MP Digital Camera Digital Camera Digital Camera Digital Camera Digital camera/No
Battery (mAh) 2500 1900 1000 1,450 2,500 1,450 1,400
Dual SIM Yes Yes YES YES YES YES Yes
Music Player/FM Yes/Yes Yes/Yes YES YES YES YES Yes/Yes-WFM
Launch April, 2016 May, 2016 August '2016 August '2016 OCTOBER' 2016 August '2016 June, 2016
Price Rs. 899 1,335 674 899 999 1,499 1,343
112 I MAY 2017 MYMOBILE

MYGUIDE
UP TO RS. 2,499 UP TO RS. 2,499 UP TO RS. 2,499
MODELS
PARAMETERS ZIOX
Model Z 13 Z X304 Z 33 Z 314 Z 23 Z 304 mini Z 38
Display (inches/res) 2.4/ 240 x 320 2.4/ 240 x 320 2.4/ 240 x 320 2.4/ 240 x 320 1.8/128 x 160 1.8/128 x 160 2.4/ 240 x 320
Dimension (mm) 124*52*12 125 x 53 x 14.4 125 x 52.5 x 13.6 121 x 52 x 13.45 113 x 49.6 x 14.95 111.2 x 46.5 x 14.2 125 x 53 x 13.6
Weight (grams) 79 98 98 89 86 73 89
Processor/RAM 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB 312Mhz/32MB
Operating system MOCOR MOCOR MOCOR MOCOR MOCOR MOCOR MOCOR
Storage/Expandable NA/16GB NA/16GB NA/16GB NA/16GB NA/16GB NA/16GB NA/16GB
Rear/Front Camera Digital camera/No Digital camera/No Digital camera/No Digital camera/No Digital camera/No Digital camera/No Digital camera/No
Battery (mAh) 1,000 1,750 1,800 1,700 1,800 1,000 1,750
Music Player/FM Yes/Yes-WFM Yes/Yes Yes/Yes-WFM Yes/Yes Yes/Yes-WFM Yes/Yes-WFM Yes/Yes-WFM
Launch May, 2016 April, 2016 May, 2016 July, 2016 Aug, 2016 Aug, 2016 Aug, 2016
Price Rs. 1,593 1,690 1,733 1,443 1,093 1,233 1,553
UP TO RS. 2,499 Rs. 2,500 Rs. 5,999 Rs. 2,500 Rs. 5,999
MODELS
PARAMETERS ZIOX HONOR HITECH IN-FOCUS INTEX

Model Z 39 Honor Bee Amaze S9 Air A8 Bingo 10 (M415) Bingo 21 (M 430) Aqua Fish
Display (inches/res) 2.4/ 240 x 320 4.5/ 854 x 480 4.5 /- 5.0/ 540 x 960 4.5/ 480 x 854 4.5/ 854 x 480 5/720x1280
Dimension (mm) 125 x 53 x 13.6 134.3 x 66.7 X 10 140 x 66.88 x 9.65 140.2 x 72.4 x 8.8 135.65 x 67.38 x 10.43 136.8 x 67 x 10.95 142.4x72x9.6
Weight (grams) 99 170 150 152 140 152 150
Processor/RAM 312Mhz/32MB ST SC 7732/1GB ST 7731/512MB ST 7731/1GB MT 6580A/1GB ST Shark/2GB Quad core/2GB
Operating system MOCOR Android OS, v4.4 5.1 Lollipop 5.2 Lollipop Android OS, 6.0 Android 5.1 Sailfish 2.0
Storage/Expandable NA/16GB 8GB/32GB 4GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 16GB/32GB
Rear/Front Camera Digital camera/No 8MP/2MP 5MP/2MP 8MP/2MP 5MP/5MP 8MP/5MP 8MP/2MP
Battery (mAh) 1,750 1,730 1,400 2,000 2,000 2,300 2500
2G/3G/4G Yes/No/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes
Music Player/FM Yes/Yes-WFM Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes
Launch July, 2016 May, 2015 - - April, 2016 March, 2016 February,2016
Price Rs. 1,503 4,999 2,999 4,999 4,399 5,499 5,499
www.mymobileindia.com MAY 2017 I 113

MYGUIDE
MODELS Rs. 2,500 Rs. 5,999 Rs. 2,500 Rs. 5,999 Rs. 2,500 Rs. 5,999
PARAMETERS INTEX ITEL

Model Cloud Glory 4G Cloud String HD Aqua Classic 2 E4 Power Pro it1410 Wish it1507 Wish it1407
Display (inches/res) 4.5/ 480 x 854 5/ 720 x 1280 5/480/854 4/480/800 4/ 800 x 480 5/854 x 480 4/WVGA/TN
Dimension (mm) 134.2 x 68 x 9 144.5 x 72.5 x 8.7 145.2x72.6x10.9 124.1x64.2x9.8 124x64.7x12.2 144.4 x 73 x 8.5 125x64.3x10.9mm
Weight (grams) 120 150 136 - - -

Dual core, 1.3 Quad core, 1.2 Quad core, 1.2
Processor/RAM MT 6735M/ 1GB SC 9832A/ 1GB qcta-core/1GB quad-core/1GB GHz/512MB
GHz/512MB GHz/512MB
Operating system Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android4.4 Android 5.1 Android 5.1
Storage/Expandable 8GB/ 32GB 8GB/ 32GB 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB 8GB/32GB
Rear/Front Camera 5MP/2MP 8MP/2MP 5MP/2MP 2MP/2MP 2.0MP/0.3MP 5.0MP/2.0MP 2.0MP/0.3MP
Battery (mAh) 1,800 2,200 2200 1800 2,800 2,400 1500mAh, Li-ion
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/yes Yes/Yes/No Yes/Yes/No Yes/Yes/No
Launch June, 2016 May, 2016 May, 2016 April, 2016 April.2016
Price Rs. 3,999 5,599 4,600 3,333 3,339 5,063 2,989
Rs. 2,500 Rs. 5,999 Rs. 2,500 Rs. 5,999 Rs. 2,500 Rs. 5,999
MODELS
PARAMETERS LEPHONE LYF MICROMAX

Model W2 W7 W7+ Flame 1 Wind 7i Canvas Juice 3 Q393 Canvas Spark 3
Display (inches/res) 4.5/ 854x480 5.0/ 854x480 5.0 /854x480 "4.5/854 x 480" 5/1280x720 5.0/720 x 1280 5.5/720x1280
Dimension (mm) 134.5x68x10.2 143.5x72.6x9.6 143.5x72x8. 132.6 x 66.2 x 9.3 143.5x72x8.7 NA -
Weight (grams) 126 162 148 138 156 NA -

1.5GHz, Quadcore/
Processor/RAM 1.5GHz,/ 1 GB 1.5GHz, / GB QS 210/1GB QS 210/1GB MT6580/2GB quad-core/1GB
1 GB
Operating system Android 5.1 Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1 Android 5.1
Storage/Expandable 8 GB/ 32 GB 8 GB/ 32 GB 8 GB/ 32 GB 8GB/128GB 8GB/128GB 8GB/32GB 8GB/32GB
Rear/Front Camera 2 MP 5 MP / 2 MP 5 MP / 2 MP 5MP/5MP 8MP/5MP 8MP/2MP 8MP/5MP
Battery (mAh) 1,300 1,800 1,800 2,000 2,250 4,000 2,500
2G/3G/4G YES YES YES Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No
Dual SIM YES YES YES Yes Yes Yes Yes
Music Player/FM YES YES YES Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Launch OCTOBER' 2016 OCTOBER' 2016 OCTOBER' 2016 February, 2015 NA March, 2016
Price Rs. 4,699 5,399 5,999 5,499 4,999 4,171 4,848

MYGUIDE
Rs. 2,500 Rs. 5,999 RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999
MODELS
PARAMETERS MICROMAX VIDEOCON ASUS CELKON COOLPAD

Zenfone 2 Laser Zenfone C
Model Canvas Bolt Selfie Delite11 ZE550KL Zenfone Max ZC451CG Q550 Note 3 Lite
Display (inches/res) 4.5/854x480 5/1280x720 5.5/720 x 1280 5.5/ 720 x 1280 4.5/480 x 854 5.0/720 x 1280 5.0/720 x 1280
Dimension (mm) - 146.66X74.3X10.52 152.5 x 77.2 x 3.9 156 x 77.5 x 10.55 136.5 x 67 x 10.9 145.6 x 71.8 x 8 140.8 x 70.4 x 8.9
Weight (grams) - 151 170 202 150 149 141
Processor/RAM MTK6735/1GB Quad-core/1GB QS 410/2GB QS 615/ 2GB, 3GB IA Z2520/ 1GB Broadcom/2GB MT6735/3GB
Operating system Android 5.1 Android 6.0 Android 5.0 Android 6.0 Android 4.4 Android Kitkat 4.4.2 Android 5.1
Storage/Expandable 8GB/32GB 8GB/32GB 16GB/128GB 16GB/32GB, 64GB 8GB/64GB 16GB/32GB 16GB/32GB
Rear/Front Camera 5MP/5MP 5MP/2MP 13MP/5MP 13MP/5MP 5MP/0.3MP 8MP/2MP 13MP/5MP
Battery (mAh) 1,750 3,000 3,000 5,000 2,100 2,500 2,500
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes
Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Launch May, 2016 NA August, 2015 May, 2016 January, 2015 2,014 January, 2016
Price Rs. 4,849 5,840 9,299 9,325/ 12,999 5,499 7,499 6,999
RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999
MODELS
PARAMETERS COOLPAD GIONEE

Model Mega 2.5D Note 3 Plus Mega 3 Note 3 Note 3s Note 5 Lite NEW P7
Display (inches/res) 5.5/720x1280 5.5/1080x1920 5.5/1280x720 5.5/720 x 1280 5.5/1920x1080 5/1280X970 5.0/720x1280
Dimension (mm) 153x77x8 151.9 x 77 x 9.3 154.4x76.8x8.35 152 x 77 x 9 154.5x77x8.6 145.3X72.3X8.7 NA
Weight (grams) 141 168 171 150 167 148 NA
Processor/RAM Quad core/3GB MT6753/3GB octa-core/2GB MT6753/3GB octa-core/3GB MT6735/3GB Quad-core/2GB
Operating system Android 6.0 Android 5.1 Android 6.0 Android 5.1 Android6.0 Android6.0 Android 6.0
Storage/Expandable 16GB/32GB 16GB/64GB 16GB/64GB 16GB/64GB 32GB/32GB 16GB 16GB
Rear/Front Camera 8MP/8MP 13MP/5MP 8MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 8MP/5MP
Battery (mAh) 2,500 3,000 3,050 3,000 2,500 2,500 2,300
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
Dual SIM Yes Yes No Yes Yes Yes Yes
Music Player/FM Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Launch August, 2016 May, 2016 November,2016 October, 2015 November,2016 March, 2017 December,2016
Price Rs. 6,999 8,999 6,999 8,999 9,999 8,199 9,999

MYGUIDE
MODELS RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999
PARAMETERS HONOR HITECH IN-FOCUS INTEX

Model Honor Holly 3 Honor Holly 2 Plus Air A9 M 350 (16GB) M680 M810 Aqua S7
Display (inches/res) 5.5/1920x1080 4.8/720 x 1280 5.0-inch, 720 x 1280 5.0/720 x 1280 5.5/720x1280 5.5/1080x1920 5/720x1280
Dimension (mm) NA 143.1 x 71.8 x 9.7 140.2 x 72.4 x 8.8 151 x 71.5 x 10.6 156 x 76.8 x 7.25 153.70 x 76.20 x 6.99 142.5x72.5x8.7
Weight (grams) NA 160 152 146 158 155 150
Processor/RAM Kirin 620/2GB MT6735P /2GB MT 3735M/2GB MT6732/2GB MT 6753/2GB QS 801/ 2GB Quad core/3GB
Operating system Android 6.0 Android 5.1.1 Android 5.1 Android 4.4.2 Android 5.1 Android 5.0 Android 6.0
Storage/Expandable 16GB/128GB 16GB/128GB 16GB/32GB 16GB/64GB 16GB/32GB 16GB/64GB 16GB/64GB
Battery (mAh) 3,100 4,000 3,500 2,500 2,600 2,600 3,200
Dual SIM NA Yes Yes Yes Yes No Yes
Music Player/FM NA Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes
Launch October, 2016 February, 2016 - June, 2015 December, 2015 July, 2015 September, 2016
Price Rs. 9,999 8,499 6,999 6,999 8,999 9,999 9,499
RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999
MODELS
PARAMETERS INTEX I-SMART ITEL

Model Aqua Secure Aqua View IS-57i IS-56i HD Mercury V6 Wish it1512 Power Pro it1553 Selfie Pro it1511
Display (inches/res) 4.5/ 480 x 854 5/ 720 x 1280 5.0-inch/480 x 854 5.0-inch/720 x 1280 5/FWVGA/TN 5.5) 5.0/1280 x 720
Dimension (mm) 133.5 x 66.5 x 9.4 124 x 64 x 10.3 146.72 x 72.85 x 8.73 143.54 x 71.55 x 8.52 143x72x8.65 138.5x69.5x9.8 138.5x69.5x9.8
Weight (grams) 130 146 155 170 - - -
Processor/RAM MTK6735M/ 1GB MTK6735P/ 1GB Quad Core/1 GB Quad Core/1 GB Quad core/1GB Quad core/1GB Quad core/1GB
Operating system Android 5.1 Android 5.1 Android 4.4.2 Android 4.4.2 Android 6.0 Android 5.1 Android 6.0
Storage/Expandable 8GB/ 32GB 16GB/ 32GB 8GB/64GB 8GB/64GB 8GB/32GB 16GB/32GB 8GB/32GB
Rear/Front Camera 5MP/ 2MP 8MP/5MP 8.0MP/3.2MP 8.0MP/3.2MP 5.0MP/2.0MP 8.0MP/2.0MP 8.0MP/2.0MP
Battery (mAh) 1,900 2,200 2,100 2,500 2,500 5,050 2,500
2G/3G/4G Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes
Launch May, 2016 June, 2016 September, 2016 September, 2015 June, 2016 June, 2016 April, 2016
Price Rs. 6,499 8,999 6,499 6,999 6,000 7,290 6,999

MYGUIDE
RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999
MODELS
PARAMETERS LAVA LEECO LEPHONE LENOVO

Model Pixel V2 X10 X50+ Le 1s (Eco) W5 K5 Vibe P1m
Display (inches/res) 5.0/ 720 x 1280 5.0/ 720 x 1280 5.5/1280x720 5.5/1920 x 1080 5.0 /854x480 5/ 720 x 1280 5.0/720 x 1280
Dimension (mm) 141.6 x 70.8 x 7.6 142 x 70.8 x 7.9 155x71.8x8.85 74.2x151.1x7.6 143x70.8x8.6 142 x 71 x 7.99 141 x 71.8 x 9.3
Weight (grams) 128 133 155 179 161 142 148
Processor/RAM Quad Core/ 2GB Quad core /3GB quad-core/2GB MT Helio X10/3GB 1.5GHz,/ 1 GB QS 415/ 2GB MT6735P /2GB
Operating system Android 5.1 Android 5.1 Android 6.0 Android 5.0.2 Android 5.1 Android 5.1 Android 5.1
Storage/Expandable 16GB/32GB 16GB/32GB 32GB/32GB 32GB/32GB 8 GB/ 32 GB 16GB/ Yes 16GB/32GB
Rear/Front Camera 13MP/8MP 13MP/5MP 8MP/5MP 13MP/5MP 5 MP / 2 MP 13MP/ 5MP 8MP/5MP
Battery (mAh) 2,500 2,900 2,800 3,000 1,800 2,750 4,000
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes YES Yes/ Yes/ Yes Yes/Yes/Yes
Dual SIM Yes Yes Yes Yes YES Yes Yes
Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- YES Yes/Yes Yes/Yes
Launch September, 2015 November, 2015 May,2016 OCTOBER' 2016 June, 2016 September, 2015
Price Rs. 8,499 9,999 9,199 9,999 6,599 6,999 7,499
RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999
MODELS
PARAMETERS LENOVO LYF LG MICROMAX

Model K5 Plus K3 Note K6 Power Wind 5 K7 Canvas Unite 4 Canvas Amaze 2
Display (inches/res) 5.0/1080 x 1920 5.5/1080 x 1920 5/1920x1080 5/ 720 x 1280 5/ 480 x 854 5.0/ 1280 x 720 5/ 720 x 1280
Dimension (mm) 142 x 71 x 8.2 152.6 x 76.2 x 8 141.9x70.3x9.3 144.6 x 72.8 x 8.45 143.6 x 72.5 x 8.95 NA NA
Weight (grams) 142 150 145 137 NA NA

1.1GHz Quad Core/
Processor/RAM QS616/2GB MT6752 /2GB QS 430/3GB MT6735P/ 1GB 1.5GB MTK 6735P/1GB QS415/ 2GB
Operating system Android 5.1 Android 5.0 Android 6.0 Android 5.1 Android 5.0 Android 6.0 Android 5.0.2
Storage/Expandable 16GB/32GB 16GB/32GB 32GB/128GB 8GB/ 32GB 8GB/32GB 8GB/64GB 8GB/ 32GB
Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8MP 8MP/ 5MP 5MP/5MP 8MP/5MP 13MP/ 5MP
Battery (mAh) 2750 2,900 4,000 2,000 2,125 2,500 2,500
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes Yes/Yes/Yes Yes/Yes/Yes Yes/ Yes/ Yes
Music Player/FM Yes/No Yes/No Yes/Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Launch April, 2016 March, 2015 November,2016 June, 2016 January, 2016 June, 2016 June, 2016
Price Rs. 8,499 9,999 9,999 6,599 8,690 6,999 7,499

MYGUIDE
PARAMETERS MICROMAX MOTOROLA PANASONIC

Model Canvas XP 4G Canvas 5 Canvas Unite 4 Pro Canvas Sliver 5 Moto G4 Play Moto E3 Power Eluga Tapp
Display (inches/res) 5.0/720 x 1280 5.2/1080 x 1920 5.0/ 1280 x 720 4.8/720 x 1280 5/720x1280 5/1280x720 5/1280x720
Dimension (mm) NA NA NA 5.1mm thick 144.4x72x9.9 148.3x71.6x9.55 142x70x8.6
Weight (grams) NA NA NA 97 137 153 138
Processor/RAM MT6735P/3GB MT6753/3GB Quad core/ 2GB QS 410 /2GB QS 410/2GB MTK6735P/2GB MTK6737V/2GB
Storage/Expandable 16GB/32GB 16GB/64GB 16GB/32GB 16GB/No 16GB/128GB 16GB/32GB 16GB/32GB
Battery (mAh) 2,000 2,900 3,900 2,000 2,800 3,500 2,800
Dual SIM Yes Yes Yes No Yes Yes Yes
Music Player/FM Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes
Launch May, 2016 November, 2015 June, 2016 2,015 September, 2016 September, 2016
Price Rs. 7,499 9,999 7,499 8,387 8,999 7,999 8,189
RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999
MODELS
PARAMETERS SAMSUNG TCL

Model Galaxy J1 4G Galaxy On5 Galaxy On 5 Pro Galaxy J2 (2016) Galaxy J2 Pro (2016) TCL 560 TCL 562
Display (inches/res) 4.3/480x800 5.0/720 x 1280 5.0/ 1280 x 720 5.0/ 1280 x 720 5/720x1280 5.5/ 1280x720 5.5/1920x1080
Dimension (mm) 129x68.2x8.9 142.3 x 72.1 x 8.5 142.3 x 72.1 x 8.5 142.4 x 71.1 x 8.0 142.4x71.1x8 NA 152x77x8
Weight (grams) 131 149 149 138 138 156 150
Processor/RAM Quad-core/1GB Quad-core/1.5GB Quad core/ 2GB Quad core/ 1.5GB Quad core/2GB QS 210/2GB MT6755M/3GB
Operating system Android 4.4 KitKat Android 5.1 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0
Battery (mAh) 2,050 2,600 2,600 2,600 2,600 2,500 2,960
Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/Yes
Launch Januray 2017 October, 2015 July, 2016 July, 2016 July,2016 July, 2016 July,2016
Price Rs. 6,890 7,490 7,990 9,750 9,490 6,999 9,999

MYGUIDE
RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999
MODELS
PARAMETERS XIAOMI VIDEOCON

Model Redmi 2 Prime Redmi 3S/ 3s Prime Redmi Note Prime Redmi Note 3 Redmi 3s Plus Redemi Note 4 Graphite2
Display (inches/res) 4.7/720 x 1280 5/ 1280X720 5.5/720 x 1280 5.5/1080 x 1920 5/1280x720 5.5/1080X1920 4.5/1280x720
Dimension (mm) 134.00 x 67.20 x 9.4 139.4 X 69.7 X 8.5 154 x 78.7 x 9.45 150 x 76 x 8.65 139.3x69.6x8.5 151X76X8.3 137.55X70.28X10
Weight (grams) 133 144 185 164 144 165 129
Processor/RAM QS 410/2GB QS 430/ 2GB, 3GB QS 410/2GB QS 650/2GB,3GB QS 430/2GB QS625/2GB,3GB,4GB Quad-core/1GB
Storage/Expandable 16GB/32GB 16GB, 32GB/128GB 16GB/32GB 16GB,32GB/32GB 32GB/128GB 32GB/64GB 8GB/64GB
Battery (mAh) 2,200 4,100 3,100 4,000 4000/4100 4,100 2,000
Dual SIM Yes Yes No Yes Yes Yes (Hybrid) Yes
Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yees Yes/Yes
Launch August, 2015 August, 2016 December, 2015 March, 2016 October,2016 January, 2017 NA
Price Rs. 6,999 6,999/ 8,999 7,999 9,999/ 11,999 9,499 9,999 6,299
RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999 RS. 6,000 RS. 9,999
MODELS
PARAMETERS VIDEOCON YU
Model Graphite1 Delite21 Krypton3 Ultra30 Ultra50 Yunique Yuphoria
Display (inches/res) 4.5/1280x720 5/1280x720 5/1280x720 5/1920X1080 5/1920X1080 4.7/720x1280 5.0/720x1280
Dimension (mm) 136.76X69X10 146.66X74.3X10.52 144.5X73.14X9.74 144.31X73X10 148.24X72.56X11.44 134.5 x 67.5 x 8.3 142.4 x 73 x 8.2-9.35
Weight (grams) 127 151 153 153 186 128 143
Processor/RAM Quad-core/1GB Quad-core/2GB Quad-core/2GB Quad-core/3GB Quad-core/3GB QS 410 / 1GB Quad core / 2GB
Operating system Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 6.0 Android 5.1. Android 5.1.1
Battery (mAh) 2,000 3,000 3,000 4,000 3,000 2,000 2,230
Launch NA NA NA NA NA September, 2015 May, 2015
Price Rs. 6,499 7,200 7,999 9,990 9,990 6,300 6,499

MYGUIDE
PARAMETERS ZEN ZOPO ZTE ASUS

ZenFone 2 Zenfone 3
Model Cinemax 3 ZP331 Blade V6 (2GB/4GB)
Zenfone Selfie Zenfone 3 lazer Max(ZC520TL)
Display (inches/res) 5.5/720x1280 4.5/ 854 x 480 5/ 1280 x 720 5.5/ 1080 x 1920 5.5/1080 x 1920 5.5/1920x1080 5.2/1280x720
Dimension (mm) 133 x 65.7 x 8.5 142X69.5X6.8 152.5 x 77.2 x 10.9 156.5 x 77.2 x 10.8 149x76x7.9 149x73.7x8.55
Weight (grams) August,2016 113 122 170 170 148
Processor/RAM Quad core/2GB Quad core/1GB MTK 6735/2GB IA Z3560 /2GB QS615 /2GB,3GB QS 430.4GB Quad-core/3GB
Storage/Expandable 16GB/32GB 8 GB/64 GB 16GB/128GB 16GB,32GB/128GB 16GB,32GB/128GB 32GB/128GB 32GB/32GB
Rear/Front Camera 5MP/3.2MP 5 MP/2 MP 13MP/5MP 13MP/5MP 13MP/13MP 13MP/8MP 13MP/5MP
Battery (mAh) 2,900 1,700 2,500 3,000 3,000 3,000 4,100
2G/3G/4G Yes/Yes/No Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/- Yes/Yes/Yes Yes/No
Launch August, 2016 - July, 2016 March, 2015 August, 2015 October,2016 November,2016
Price Rs. 6,999 7,500 9,999 13,999, 18,999 10,999/ 16,999 18,999 12,999
RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999
MODELS
PARAMETERS ASUS COOLPAD GIONEE HONOR

ZenFone 3 Max
Model (ZC520TL) NEW Coolpad Note 5 Cool 1 F 103 Pro Marathon M5 Lite Honor 5C Honor 5X
Display (inches/res) 5.2/1280X720 5.5/1920x1080 5.50/1080x1920 5.0/ 1280 x 720 5.0/720 x 1280 5.2/ 1920 x 1080 5.5/ 1080 x 1920
Dimension (mm) 149x73.7x8.55 NA 152.00 x 74.80 x 8.20 145.3 x 70.5 x 8.5 143 x 69.9 x 8.5 147.1 x 73.8 x 8.3 151.3 x 76.3 x 8.15
Weight (grams) NA 173 142 182 156 158
Processor/RAM Octa-core/3GB QS 617/4GB 1.4GHz octa-core Quad core/ 3GB Quad Core/3GB Kirin 650/ 2GB QS 616 /2GB
Storage/Expandable 32GB2TB 32GB/64GB 32GB 16GB/128GB 32GB/128GB 16GB/128GB 16GB/128GB
Battery (mAh) 5,000 4,010 4,000 2,400 4,000 3,000 3,000
Dual SIM Yes Yes No Yes Yes Yes Yes
Music Player/FM Yes/No Yes/Yes Yes/No Yes/No Yes/Yes Yes/No Yes/-
Launch feb 20917 October, 2016 January, 2017 July, 2016 December, 2015 June, 2016 January, 2016
Price Rs. 14,999 10,999 13,999 11,999 13,000 10,999 12,999

MYGUIDE
RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999
MODELS
PARAMETERS HONOR HTC INFOCUS LAVA LEECO LENOVO

Model 6X Desire 630 Epic 1 V5 Le 1S Le 2 Phab 2
Display (inches/res) 5.5/1080X1920 5.0/ 1280 x 720 5.5/1920x1080 5.5/720x1280 5.5/1080x1920 5.5/ 1920 x 1080 6.4/1920x1080
Dimension (mm) 150.9X76.2X8.2 146.9 x 70.9 x 8.3 153x76x8.4 151.9 x 94.7 x 8.3 151.9 x 74.2 x 7.6 151.1 x 74.2 x 7.7 175x89.5x6.89
Weight (grams) 162 140 153 169 153 225
Processor/RAM Kirin 655 QS 400/2GB Decca-core/3GB Quad core/3GB "MT H X10/3GB" QS 652/ 3GB MTK8735/3GB
Storage/Expandable 32GB/64GB 16GB/2TB 32GB/128GB 16GB/32GB 32GB/No 32GB/No 32GB/128GB
Rear/Front Camera 12 and 2MP/8MP 13MP/5MP 16MP/8MP 13MP/8MP 13MP/5MP 16MP/8MP 13MP/5MP
Battery (mAh) 3,340 2,200 3,000 3,000 3,000 3,000 4,050
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes
Dual SIM Yes Yes Yes Yes/Yes Yes Yes Yes
Music Player/FM Yes/No Yes/No Yes/Yes Yes Yes/No Yes/No Yes/Yes
Launch Jnauray 2017 February, 2016 November,2016 January, 2016 January, 2016 June, 2016 December,2016
Price Rs. 12,999 14,990 12,999 11,299 10,999 11,999 11,999
RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999
MODELS
PARAMETERS LENOVO LYF

Model Vibe K4 Note Vibe S1 Phab Plus Vibe K5 Note Phab 2 Plus Water 7 F1
Display (inches/res) 5.5/1080x1920 5.0/1080x1920 6.8/1080 x 1920 5.5/1920x1080 6.4/1920x1080 5.5/ 1080 x 1920 5.5/1920x1080
Dimension (mm) 153.67 X 76.45 X 9.14 143.3 x 70.8 x 7.8 186.6 x 96.6 x 7.6 152x75.7x8.49 174x88x5.5 155.3 x 77.2 x 8.55 155.5x77.6x7.9
Weight (grams) 158 132 229 165 218 160 153
Processor/RAM MT 6753/3GB MT6752/3GB QS 615 /2GB Helio P10/4GB MT/3GB QS 615/ 2GB QS 617/3GB
Operating system Android 5.1. Android 5.0 Android 5.0 Android 6.0 Android 6.0 Android 5.1 Android 6.0
Rear/Front Camera 13MP/5MP 13MP/8 MP + 2 MP 13MP/5MP 13MP.8MP 13MP,13MP/8MP 13MP/5MP 16MP/8MP
Battery (mAh) 3,300 2,420 3,500 3,500 4,050 3,000 3,200
Dual SIM Yes/Yes Yes Yes Yes Yes Yes Yes
Music Player/FM Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Launch January, 2016 November, 2015 October, 2015 Jaunuary,2016 November,2016 June, 2016 October,2016
Price Rs. 11,999 12,999 14,999 13,499 14,999 12,999 13,099

MYGUIDE
PARAMETERS LG MICROMAX MOTOROLA

Moto G Turbo
Model K 10 X Screen G4 Stylus Canvas 6 Canvas 6 Pro Edition Moto G4
Display (inches/res) 5.3/ 1280 x 720 4.93/ 1280x720 5.7/ 720 x 1280 5.5/1920 x 1080 5.5/1920 x 1080 5.0/720 x 1280 5.5/ 1920 x 1080
Dimension (mm) 146.6x74.8x8.8 142.6 x 71.8 x 7.1 154.4 x 79.2 x 9.4 - - 142.1 x 72.4 x 11.6 153 x 76.6 x 7.9
Weight (grams) 140 120 163 - - 155 155
Processor/RAM QS 410/2GB QS 410/2GB QS 400 /1GB MT6753/3GB Helio x10/4GB QS 615 /2GB QS 617/2GB
Operating system Android 5.0 Android 6.0 Android 5.0 Android 5.1 Android 5.1 Android 5.1.1 Android 6.0.1
Storage/Expandable 16GB/32GB 16GB/128GB 16GB/32GB 32GB/128GB Yes/Yes 16GB/32GB 16GB/128GB
Battery (mAh) 2,300 2,300 3,000 3,000 3,000 2,470 3,000
Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/No Yes/No
Launch January, 2016 July, 2016 May, 2015 May, 2016 May, 2016 2,015 May, 2016
Price Rs. 12,999 12,990 13,869 13,999 13,999 9,999 12,499
RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999
MODELS
PARAMETERS MOTOROLA NUBIA PANASONIC

Model Moto G4 Plus G5 Plus NEW Z11 Mini N1 Eluga Note Eluga Arc Eluga Pulse X NEW
Display (inches/res) 5.5/ 1920X1080 5.2/1980X1080 5/1920x1080 5.5/1920x1080 5.5/ 1920 x 1080 4.7/720x1280 5.5/1280X720
Dimension (mm) 153X76.6X9.8 153X76X9.6 141.4x70x8 150.9x79x8.9 146.00x74.50x8.10 139 x 67 x 8.10 139 x 67 x 8.10
Weight (grams) 155 155 138 190 142 130 152
Processor/RAM QS 617/2GB,3GB QS 625 Octa-core QS/3GB MTK P10/3GB Octa Core/3GB QS 410/2GB Quad-core/3GB
Storage/Expandable 16GB, 32GB/128GB 16GB/32GB 32GB/200GB 32GB/128GB 32GB/32GB 16GB/32GB 16GB/128GB
Battery (mAh) 3,000 3,000 2,800 5,000 3,000 1,800 3,000
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
Dual SIM Yes Yes yes yes Yes Yes Yes
Music Player/FM Yes Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes
Launch May,2016 March, 2017 October,2016 December,2016 July, 2016 April,2016 March, 2017
Price Rs. 13,499/ 14,999 14,999 12,999 11,999 13,290 12,490 10,990

MYGUIDE
RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999
MODELS
PARAMETERS MOTOROLA SAMSUNG

Model Moto X (2nd Gen) Galaxy On7 Galaxy J5 Galaxy J Max Galaxy J5 (2016) Galaxy J7 J5 Prime
Display (inches/res) 5.2/1080 x 1920 5.5/1280 x 720 5.0/1280 x 720 7.0/ 1280 x 800 5.2/1280x720 5.5/720 x 1280 5/1080x720
Dimension (mm) 140.8 x 72.4 x 9.9 77.5x151.8x8.2 142.1 x 71.8 x 7.9 186.9 x 108.8 x 8.7 145.7 x 72.3 x 8.1 152.2 x 78.6 x 7.5 142.8x69.5x8.1
Weight (grams) 144 171 146 NA 158 171 143
Processor/RAM QS801 /2GB Quad-core/1.5GB Quad-core/1.5GB Quad core/1.5GB QS 410/2GB Octa Core/1.5GB Quad-core/2GB
Operating system Android 4.4.4 Android 5.1 Android 5.1 Android 5.1 Android 6.0 Android 5.1 Android 6.0
Storage/Expandable 16GB, 32GB/64GB 8GB/128GB 8GB/128GB 8GB/200GB 16GB/128GB 16GB/128GB 16GB/256GB
Battery (mAh) 2,300 3,000 2,600 4,000 3,100 3,000 2,400
Dual SIM No Yes Yes Yes Yes Yes No
Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes
Launch 2,015 October, 2015 June, 2015 July, 2016 May, 2016 2,015 September,2016
Price Rs. 16999/ 17,999 11,990 11,390 13,400 13,990 14,250 14,790
RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999 RS. 10,000 RS. 14,999
MODELS
PARAMETERS SAMSUNG XIAOMI VIDEOCON VIVO

Model Galaxy On7 Pro Mi 4i Mi Max Cube3 Y51L Y55L Y55S NEW
Display (inches/res) 5.5/1280 x 720 5.0/1080 x 1920 6.44/1920x1080 5/1280x720 5.0/ 540x960 5.2/1280x720 5.2/1280x720
Dimension (mm) 151.8 x 77.5 x 8.2 138.1 x 69.6 x 7.8 173.1x88.3x7.5 144.5X73.14X9.74 143.80 x 71.70 x 7.52 147.9x72.9x7.5 147.9x72.9x7.5
Weight (grams) 171 130 203 152.5 157 142 142
Processor/RAM Quad core/ 2GB QS 615/2GB QS 650,652/3GB,4GB Quad-core/3GB QS 410/2GB QS 430/2GB QS 425/3GB
Operating system Android 6.0 Android 5.0 Android 6.0 Android 6.0 Android 5.0.2 Android 6.0 Android 6.0
Storage/Expandable 16GB/128GB 16GB,32GB/No 32GB,128GB/128GB 32GB/64GB 16GB/128GB 16GB/128GB 16GB/256GB
Battery (mAh) 3,000 3,120 4,850 3000 2,350 2,650 2,730
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes
Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/yes Yes
Launch July, 2016 April, 2015 June,2016 NA January, 2016 October,2016 March, 2017
Price Rs. 11,190 11,999/ 14,999 14,999 10,490 10,700 11,980 12,490

MYGUIDE
PARAMETERS YU ZOPO ZUK

Yureka Plus
Model (YU5510A,YU5510 ) Yunicorn Yureka Note ZP350 ZP370 Hero 1 Z1
Display (inches/res) 5.5/1080x1920 5.5/(1080X1920) 6.0/1080 x 1920 5.0 / 1280 x 720 5.5/ 1280 x 720 5.0/1280 x 720 5.5/1920 x 1080
Dimension (mm) 155 x 78 x 9 153.3X75.4X8.5 - 145.9 x 71.4 x 8.5 153.8 x 77.1 x 9 146.1 x 70.6 x 8.65 155.7 x 77.3 x 8.9
Weight (grams) 154 172 - 137 167 136 175
Processor/RAM QS 615/2GB MT Helio P10/4GB MTK6753T/3GB Quad-core/1GB Ouad-core/1GB Quad-core/2GB QS 801/3GB
Operating system Android 4.4.4 Androis 5.1.1 Android 5.1.1 Android 5.1 Android 5.1 Android 5.1 Android 5.1.1
Storage/Expandable 16GB/32GB 32GB/128GB 16GB/Yes 8GB/64GB 8GB/64GB 16 GB/64 GB 64GB/No
Rear/Front Camera 13MP/5MP 13MP/5MP 13MP/8MP 8.0MP/2.0MP 8.0MP/2.0MP 13.2 MP/5.0MP 13MP/8MP
Battery (mAh) 2,500 4,000 4,000 2,100 3,000 2,500 4,100
2G/3G/4G Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
Dual SIM Yes yes Yes Yes Yes Yes Yes
Music Player/FM Yes/Yes yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/-
Launch July, 2015 May,2016 April, 2016 NA NA NA May, 2016
Price Rs. 8,999 12,999 13,499 10,000 11,000 14,500 13,499
RS. 15,000 RS. 19,999 RS. 15,000 RS. 19,999 RS. 15,000 RS. 19,999
MODELS
PARAMETERS ASUS CREO GIONEE HTC

Zenfone 2 Laser Zenfone 3 Max
Model ZE601KL
Mark 1 Marathon M5 S6 S6s Desire 728 LTE
(ZC553KL)
Display (inches/res) 6.0/ 1080 x 1920 5.5/1920x1080 5.5/ 1440x2560 5.5/ 720 x 1280 5.5/ 720 x 1280 5.5/1920x1080 5.5/ 720 x 1280
Dimension (mm) 164.6 x 84 x 10.6 151.4x76.24x8.3 155.4 x 76.1 x 8.7 152 x 76 x 8.6 151.9 x 74.6 x 6.9 154.5x75.6x8.15 157.9 x 77.8 x 7.8
Weight (grams) 190 175 190 211 147 166 153

1.3GHZ OCTA
Processor/RAM QS 616/3GB QS 430/3GB Helio X10 /3GB MT6735/3GB MT6753T /3GB CORE/3GB
MT6753/2GB
Operating system Android 5.0 Android 6.0 Android 5.1.1 Android 5.1 Android 5.1.1 Android 6.0 Android 5.1.1
Storage/Expandable 32GB/128GB 32GB/128GB 32GB/- 32GB/128GB 32GB/128GB 32gb/128gb 16GB/200GB
Battery (mAh) 3,000 4,100 3,100 6,020 3,150 3,159 2,800
Music Player/FM Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Launch December, 2015 November,2016 April,2016 November,2015 November, 2015 August,2016 November, 2015
Price Rs. 16,499 17,999 19,999 17,500 19,999 17, 999 15,500

MYGUIDE
RS. 15,000 RS. 19,999 RS. 15,000 RS. 19,999 RS. 15,000 RS. 19,999
MODELS
PARAMETERS HTC LENOVO

Model Desire 828 Desire 825 HTC 10 Lifestyle Vibe P1 Vibe Shot Vibe X3 Z2 Plus
Display (inches/res) 5.5/720 x 1280 5.5/ 1280 x 720 5.5/1920x1080 5.5/1080x1920 5.0/1080 x 1920 5.5/1080x1920 5/1920x1080
Dimension (mm) 157.9 x 77.8 x 7.89 156.9 x 76.9 x 7.4 156.9x76.9x7.7 152.9 x 75.6 x 9.9 142.7 x 70 x 7.6 154 x 76.5 x 9.3 140.2x60x6.2
Weight (grams) 148 155 155 187 145 175 150
Processor/RAM MT6753/1.5GB QS 400/2GB QS 400/3GB QS615 /2GB QS 615/3GB QS 808 /3GB QS 820/3GB,4GB
Storage/Expandable 16GB/2TB 16GB/2TB 32GB/2TB 32GB/128GB 32GB/128GB 32GB/128GB 32GB,64GB/128GB
Battery (mAh) 2,800 2,700 2,700 5,000 3,000 3,500 3,500
2G/3G/4G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes
Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/- Yes/Yes
Launch November, 2015 February, 2016 September,2016 October, 2015 June, 2015 December, 2015 September,2016
Price Rs. 18,700 14,490 15,990 15,499 18,500 19,999 19,999
RS. 15,000 RS. 19,999 RS. 15,000 RS. 19,999 RS. 15,000 RS. 19,999
MODELS
PARAMETERS LYF MOTOROLA NEXTBIT OPPO SAMSUNG

Model Earth 1 Earth 2 Moto X Play Robin F1 S Galaxy J7 (2016) Galaxy On8
Display (inches/res) 5.5/1080x1920 5/1920x1080 5.5/1080 x 1920 5.2/ 1080 x 1920 5.5/1280x720 5.5/1280x720 5.5/1920x1080
Dimension (mm) 154 x 76.6 x 7.25 142x76x7.9 148 x 75 x 10.9 149 x 72 x 7 154 x 76 x 7.38 76 x 151 x 7.8 151.7x76x7.8
Weight (grams) 162.5. 140 169 NA 160 169 169
Processor/RAM QS 615/3GB QS 615/3GB QS615 /2GB QS 808/3GB MTK 6750/3GB Exynos 7870/2GB Octa-core/3GB
Operating system Android 5.1.1 Android 5.1 Android 5.1.1 Android 6.0 Android 5.1.1 Android 6.0 Android 6.0
Storage/Expandable 32GB/32GB 32GB/64GB 16GB,32GB/128GB 32GB/ 100GB 32GB/128GB 16GB/128GB 16GB/128GB
Rear/Front Camera 13MP + 2MP/5MP 13MP/13MP 21MP/5MP 13MP/5MP 13MP/16MP 13MP/5MP 13MP/5MP
Battery (mAh) 3,500 2500 3,630 2,680 3,075 3,300 3,300
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes
Dual SIM Yes Yes No No Yes Yes Yes
Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/No Yes/No Yes/Yes Yes/yes
Launch January, 2016 Sept, 2015 May, 2016 August, 2016 May, 2016 September,2016
Price Rs. 19,499 19,999 16,999/ 17,999 19,999 17,990 15,990 15,900

MYGUIDE
PARAMETERS SAMSUNG VIVO ZOPO APPLE

Model On Nxt J7 Prime V3 V5 SPEED 7 SPEED 7 PLUS iPhone 5S
Display (inches/res) 5.5/1920x1080 5.5/1920x1080 5.0/1280720 5.5/1280x720 5.0/1920 x 1080 5.5/ 1920 x 1080 4.0/640 x 1136
Dimension (mm) 151.7x75x8 151.7x75x8 143.6 x 71 x 7.5 153.8x75.5x7.55 153.6 x 76.5 x 8.8 153.6 x 76.5 x 8.8 123.8 x 58.6 x 7.6
Weight (grams) 167 167 138 154 164 164 112
Processor/RAM Octa-core/3GB Octa-core/3GB QS 616/3GB octa-core/4GB Octa-core/3GB Octa-core /3GB Dual-core/1GB
Operating system Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 5.1 Android 5.1 iOS 9.2.1
Storage/Expandable 32GB/256GB 16MP/256GB 32GB/128GB 32GB/128GB 16 GB/64 GB 16 GB/64 GB 16GB,32GB,64GB/No
Rear/Front Camera 13MP/8MP 13MP/8MP 13MP/8MP 13MP/20MP 13 MP/5.0MP 13 MP/5.0MP 8MP/1.2MP
Battery (mAh) 3,300 3,300 2,550 3,000 2,500 3,000 1,560
Dual SIM Yes Yes Yes Yes Yes Yes No
Music Player/FM Yes/Yes Yes/Yes Yes/- Yes/Yes Yes/Yes Yes/Yes Yes/No
Launch October,2016 September,2016 May, 2016 November,2016 NA NA September, 2013
Price Rs. 18,490 18,790 17,980 18,288 15,500 17,500 23,000 onwards
RS. 20,000 RS. 29,999 RS. 20,000 RS. 29,999 RS. 20,000 RS. 29,999
MODELS
PARAMETERS ASUS BLACKBERRY COOLPAD GIONEE HONOR

Model Zenfone 3 Zenfone 3 Ultra DTEK 50 Max M5 Plus S6 Pro 8
Display (inches/res) 5.2,5.5/(1920x1080) 6.8/(1920x1080) 5.2/1920x1080 5.5/1920x1080 6.0/1920 x 1080 5.5/1920x1080 5.2/1920x1080
Dimension (mm) 146.87x 73.98 x 7.69 186.4 x 93.9 x 6.8 147x72.5x7.4 152x75.5x7.6 - 153x75.3x7.6 145.5x71x7.45
Weight (grams) 144 233 135 170 210.8g 170 153
Processor/RAM QS 625/3GB,4GB QS 652/4GB QS 617/3GB QS 617/4GB Octa Core/3GB octa-core/4GB Kirin 950/4GB
Storage/Expandable 32GB,64GB/2TB 64GB/128GB 16GB/2TB 64GB/128GB 64GB/128GB 64GB/256GB 32GB/128GB
Rear/Front Camera 16MP/8MP 23MP/8MP 13MP/8MP 13MP/5MP 13MP/5MP 13MP/8MP 12MP,12MP/8MP
Battery (mAh) 1 4,600 3000 2,800 5,020 3,130 2,900
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes yes/yes/yes Yes/Yes/Yes Yes/Yes/yes Yes/Yes/Yes
Dual SIM Yes Yes No yes Yes Yes No
Music Player/FM Yes Yes Yes/Yes yes Yes/Yes Yes/Yes Yes/No
Launch August,2016 August, 2016 November,2016 May, 2016 May, 2016 October,2016 October, 2016
Price Rs. 21,999/ 27,999 29,999 21,990 24,999 27,000 21,130 29,000

MYGUIDE
RS. 20,000 RS. 29,999 RS. 20,000 RS. 29,999 RS. 20,000 RS. 29,999
MODELS
PARAMETERS HONOR HTC LEECO LG

Model 7 X9 Desire 10 Pro Max 2 Stylus 2 Stylus 2 Plus Nexus 5X
Display (inches/res) 5.2/1080 x 1920 5.5/ 1080 x 1920 5.5/1920x1080 5.7/(2560X1440) 5.7/1280X720 5.7/ 1920 x 1080 5.2/ 1080 x 1920
Dimension (mm) 143.2 x 71.9 x 8.5 153.9 x 75.9 x 7.99 156.5x76x7.86 156.8 x 77.6 x 7.99 155 x 79.6 x 7.4 155 X 79.6 X 7.4 147 x 72.6 x 7.9
Weight (grams) 157 170 165 185 145 146 136
Processor/RAM HS Kirin 935/3GB MT H X10/ 3GB Helio P10/4GB QS 820/4GB, 6GB Quad Core /2GB Octa Core/3GB QS 808/2GB
Storage/Expandable 16GB/128GB 32GB/2TB 64GB/2TB 32GB, 64GB 16GB/2TB 32GB/2TB 16GB,32GB/No
Rear/Front Camera 20MP/8MP 13MP/5MP 20MP/13MP 21MP/8MP 13MP/8MP 16MP/8MP 12.3MP/5MP
Battery (mAh) 3,100 3,000 3000 3,100 3,000 3,000 2,700
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/yes yes/yes/yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
Dual SIM Yes Yes Yes yes Yes Yes No
Music Player/FM Yes/Yes Yes/No Yes/Yes yes Yes Yes/Yes Yes/No
Launch July, 2015 May, 2016 November,2016 June,2016 May,2016 July, 2016 October, 2015
Price Rs. 22,999 25,990 26,490 22,999/ 29,999 20,500 24,000 24,490/30,645
RS. 20,000 RS. 29,999 RS. 20,000 RS. 29,999 RS. 20,000 RS. 29,999
MODELS
PARAMETERS MOTOROLA NUBIA ONEPLUS SAMSUNG

Model Moto X Style Moto Z Play Z11 2 3 3T Galaxy A7
Display (inches/res) 5.7/ 1440 x 2560 5.5/1920x1080 5.5/1920z1080 5.5/1080p 5.5/1920x1080 5.5/1920x1080 5.5/1080 x 1920
Dimension (mm) 153.9 x 76.2 x 11.06 156.4x76.4x6.99 151.8x72.3x7.5 151.8x74.9x9.85 152.7X74.7X7.35 152.7x74.5x7.35 151 x 76.2 x 6.3
Weight (grams) 179 165 162 175 158 158 141
Processor/RAM QS 808/3GB QS 625/3GB QS 820/6GB QS 810/3GB&4GB QS 820/6GB QS 821/6GB Octa Core/2GB
Storage/Expandable 16GB,32GB/128GB 32GB/2TB 64GB/2TB 64GB 64GB 64GB 16GB/64GB
Battery (mAh) 3,000 3,510 3000 3,300 3,000 3400 2,600
Dual SIM No Yes Yes Yes Yes No Yes
Music Player/FM Yes/No Yes/Yes Yes/Yes Yes/No Yes/No Yes/Yes Yes/Yes
Launch September, 2015 October,2016 December,2016 July, 2015 June, 2016 December.2016 February, 2015
Price Rs. 26,999/ 28,999 24,999 29,999 22,999 27,999 29,999 22,900

MYGUIDE
PARAMETERS SAMSUNG SMARTRON SONY

Model Galaxy A5 (2016) Galaxy A7 (2016) Galaxy A5/A7 (2017) NEW t phone Xperia C4 NEW Xperia XA Xperia Z3+
Display (inches/res) 5.2/1080 x 1920 5.5/ 1080 x 1920 5.2/5.5/1080X1920 5.5/1920x1080 5.5/1080 x 1920 5.0/1280 x 720 5.2/ 1080 x 1920
144.8 x 71 x
Dimension (mm) 144.8 x 71 x 7.3 151.5 x 74.1 x 7.3
7.3/151.5X74.1X7.3
158.2x78.2x6.98 150.3 x 77.4 x 7.9 143.6 x 66.8 x 7.9 146.3 x 71.9 x 6.9
Weight (grams) 153 169 157/I86 149 147 137 144
Processor/RAM Octa Core/2GB Octa Core/3GB Octa Core/2GB/3GB QS 810/4GB MT6752/2GB MTK H P10/2GB QS 810 /3GB
Operating system Android 5.1.1 Android 5.1.1 Android 6.0 Android 6.0 Android 5.0 Android 6.0 Android 5.0
Rear/Front Camera 13MP/5MP 13MP/5MP 16MP/16MP/16MP/16MP 13MP/4MP 13MP/5MP 13MP/5MP 20.7MP/5MP
Battery (mAh) 2,900 3,300 3000/3600 3,000 2,600 2,300 2,930
Music Player/FM Yes/Yes Yes/Yes Yes/Yes Yes/yYes Yes/Yes Yes/No Yes/No
Launch April, 2016 December, 2015 March, 2017 July,2016 June, 2015 May, 2016 June, 2015
Price Rs. 21,900 25,900 28,990/33,490 22,999 20,800 20,990 26,990
RS. 20,000 RS. 29,999 RS. 20,000 RS. 29,999 RS. 20,000 RS. 29,999
MODELS
PARAMETERS SONY XIAOMI VIVO

Model Xperia C5 Ultra Dual Xperia M5 Dual Xperia XA Ultra Mi 5 X5 Pro V3 Max V5 Plus
Display (inches/res) 6.0/1080 x 1920 5/ 1080 x 1920 6/1920x1080 5.15/1080 x 1920 5.2/ 1080 x 1920 5.5/1080 x 1920 5.5/1080X1920
Dimension (mm) 164.2 x 79.6 x 8.2 145 x 72 x 7.6 164x79x8.4 144.5 x 69.2 x 7.25 147.9 x 73.5 x 6.4 153.9x77.1x7.58 152.6 x 74 x 7.3
Weight (grams) 187 143 202 129 151 168 159
Processor/RAM MTK6752/2GB MT H X10/3GB MT6755/3GB QS 820/3GB QS 615/2GB QS 652/4GB QS 652/4GB
Storage/Expandable 16GB/200GB 16GB/200GB 16GB/200GB 32GB/No 16GB/128GB 32GB/128GB 64GB
Rear/Front Camera 13MP/13MP 21.5MP/13MP 21.5MP/16MP 16MP/4MP 13MP/8MP 13MP/8MP 12MP and 8MP/16 MP
Battery (mAh) 2,930 2,600 2,700 3,000 2,450 3,000 3,160
Music Player/FM Yes/Yes Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Launch August, 2015 September, 2015 July,2016 April, 2016 June, 2015 April, 2016
Price Rs. 27,799 27,990 29,990 24,999 21,400 23,980 42,736/27,980

MYGUIDE
RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
MODELS
PARAMETERS APPLE
Model iPhone 6 iPhone 6Plus iPhone SE iPhone 6S iPhone 6S Plus iPhone 7 iPhone 7 Plus
Display (inches/res) 4.7/750 x 1334 5.5/1080 x 1920 4.0/640 x 1136 4.7/750 x 1334 5.5/1080 x 1920 4.7/1334x750 5.5/1920x1080
Dimension (mm) 138.1 x 67 x 6.9 158.1 x 77.8 x 7.1 123.8 x 58.6 x 7.6 138.3 x 67.1 x 7.1 158.2 x 77.9 x 7.3 138.3x67.1x7.1 158.2x77.9x7.3
Weight (grams) 129 172 113 143 192 138 188
Processor/RAM A8,M8/1GB A8,M8/1GB A9,M9/2GB A9,M9/2GB A9,M9/2GB A10 Fusion, M10/2GB A10Fusion, M10/3GB
Operating system iOS 9 iOS 9 iOS 9.3 iOS 9 iOS 9 iOS 10 iOS 10
Storage/Expandable 16GB,64GB/No 16GB,64GB/No 16GB,64GB/No 16GB,64GB,128GB/ No 16GB,64GB,128GB/ No 32GB/128GB/256GB 32GB/128GB/256GB
Rear/Front Camera 8MP/1.2MP 8MP/1.2MP 12MP/1.2MP 12MP/5MP 12MP/5MP 12MP/7MP 12MP,12MP/7MP
Battery (mAh) 1,810 2,915 1,614 1,715 2,750 1,960 2,900
2G/3G/4G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/yes/Yes Yes/Yes/Yes
Dual SIM No No No No No No No
Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No
Launch September,2014 September,2014 March, 2016 September,2015 September,2015 October,2016 0ctober,2016
Price Rs. 27,990/45,990 48,500/57,000 30,990/44,000 43,000/ 58,000/ 67,000 53,000/68,000/77,000 55,000/65,000/80,000 72,000/82,000/92,000
MODELS
PARAMETERS ASUS BLACKBERRY GOOGLE HUAWEI

Model Zenfone Zoom Zenfone 3 Deluxe Priv DTEK 60 Pixel Pixel XL Nexus 6P
Display (inches/res) 5.5/1080 x 1920 5.7/(1920x1080) 5.4/1440 x 2560 5.5/2560x1440 5/1920x1080 5.5/2560x1440 5.7/1440 x 2560
Dimension (mm) 158.9 x 78.8 x 11.95 156.4x74.4x7.5 147 x 77.2 x 9.4 153.9x75.4x7 143.8x69.5x8.5 154.7x75.7x8.5 159.3 x 77.8 x 7.3
Weight (grams) 185 172 192 165 178
Processor/RAM IA Z3590/4GB QS 820,821/6GB QS 808/3GB QS 820/4GB QS 821/4GB QS 821/4GB QS810 /3GB
Storage/Expandable 128GB/ 128GB 256GB/128GB 32GB/2TB 32GB/2TB 32GB,128GB/ No 32GB,128GB/ No 32GB,64GB/No
Rear/Front Camera 13MP/5MP 23MP/8MP 18MP/2MP 21MP/8MP 12.3MP/8MP 12.3MP/8MP 12.3MP/8MP
Battery (mAh) 3,000 3,000 3,410 2,610 2,770 3,450 3,450
Dual SIM Yes Yes No No No No No
Music Player/FM Yes/No Yes Yes/No Yes/No Yes/Yes Yes/Yes Yes/Yes
Launch January, 2016 September,2016 October, 2015 November,2016 October,2016 October,2016 October, 2015
Price Rs. 37,999 49,999 34,999 46,990 57,000/66,000 67,000/76,000 34,999/ 39,999

MYGUIDE
MODELS RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE RS. 30,000 AND ABOVE
PARAMETERS HUAWEI HTC LEECO LG

Model P9 One A9 10 HTC U Play/Ultra Le Max G4 Dual SIM G5
5.2/1080X1920/
Display (inches/res) 5.2/1920x1080 5.0/1080 x 1920 5.2/ 2560X1440 5.7/2560X1440 6.33/2560 x 1440 5.5/1440 x 2560 5.3/ 2560x1440
Dimension (mm) 145x70.9x6.95 145.75 x 70.8 x 7.26 145.9 x 71.9x 9.0 162.41X79.79X7.99 83.5x167.1x8.95 148.9 x 76.1 x 8.9 149.4x73.9x7.3
Weight (grams) 144 143 161 145/175 204 155 159
Processor/RAM Kirin 955/3GB,4GB QS 617/3GB QS 820/4GB MediaTek/QS821 QS 810 /4GB QS 808 /3GB QS 820/4GB
Operating system Android 6.0 Android 6.0 android 6.0 Android 6/Android 7 Android 6.0 Android 5.1 Android 6.0
32GB/256GB/64GB/
Storage/Expandable 32GB,64GB,/128GB 32GB/2TB 32GB/2TB 2TB
64GB,128GB/No 32GB/2TB 32GB/100GB
16MP/16MP/16MP/
Rear/Front Camera 12MP,12MP/8MP 13MP/4MP 12MP/5MP 21MP/4UP 16MP/8MP 16MP/8MP
12MP
Battery (mAh) 3,000 2,150 3,000 2500/3000 3,400 3,000 2,800
Dual SIM No No No No Yes Yes Yes
Music Player/FM Yes/Yes Yes/Yes Yes/No Yes/Yes Yes/No Yes/No Yes/No
Launch August,2016 December, 2015 May,2016 February, 2017 January, 2016 May, 2015 April,2016
Price Rs. 39,999 31,990 52,460 39,990/59990 32,999/ 36,999 34,800 52,990
MODELS
PARAMETERS LG MOTOROLA ONEPLUS SAMSUNG

Model V20 Moto X Force Moto Z 3T Galaxy S6 Galaxy S6 Edge Galaxy A9 Pro
Display (inches/res) 5.7/2560x1440 5.4/1440 x 2560 5.5/2560x1440 5.5/1920x1080 5.1/ 1440 x 2560 5.1/ 1440 x 2560 6/1920x1080
Dimension (mm) 159.5x77.9x7.6 149.8 x 78 x 9.2 153.3x75.3x5.19 152.7x74.5x7.35 143.4 x 70.5 x 6.8 142.1 x 70.1 x 7 161.7x80.9x7.9
Weight (grams) 174 169 136 158 138 132 210
Processor/RAM QS 820/4GB QS 810 /3GB QS 820/4GB QS 821/6GB Octa core /3GB Octa core /3GB octa-core/4GB
Operating system Android 7.0 Android 5.1.1 Android 6.0 Android 6.0 Android 5.0.2 Android 5.0.2 Android 6.0
Storage/Expandable 64GB/2TB 32GB,64GB/2TB 64GB/2TB 128GB 32GB,/No 32GB/No 32GB/256GB
Rear/Front Camera 16MP,8MP/5MP 21MP/5MP 13MP/5MP 16MP/16MP 16MP/5MP 16MP/5MP 16MP/8MP
Battery (mAh) 3,200 3,760 2,600 3,400 2,550 2,600 5,000
Dual SIM Yes No Yes No No No Yes
Music Player/FM Yes/No Yes/Yes Yes/No Yes/Yes Yes/No Yes/No Yes/Yes
Launch December,2016 November, 2015 October,2016 December.2016 March, 2015 April, 2015 September,2016
Price Rs. 54,999 34,999/ 37,999 39,999 34,999 33,900 34,900 32,490

MYGUIDE
MODELS
PARAMETERS SAMSUNG SONY

Samsung Galaxy
Model Note 5 Galaxy S7 Galaxy S7 Edge Xperia Z5 Dual Xperia X Xperia Z5 Premium Xperia XZ
Display (inches/res) 5.7/1440 x 2560 5.1/2560 X 1440 5.5/2560 X 1440 5.2/1080 x 1920 5/1920x1080 5.5/ 2160 x 3840 5.2/1920x1080
Dimension (mm) 153.2 x 76.1 x 7.6 69.6x142.4x7.9 72.6 x 150.9 x 7.7 146 x 72 x 7.3 143 x 69 x 7.7 154.4 x 76 x 7.8 146x72x8.1
Weight (grams) 171 152 157 156.5g 152 181 161
Processor/RAM Quad core /4GB Exynos 8890/4GB Exynos 8890/4GB QS 810/3GB QS 650/ 3GB QS 810/3GB QS 820/3GB
Operating system Android 5.1.1 Android 6.0 Android 6.0 Android 5.1 Android 6.0 Android 6.0 Android 6.0
Storage/Expandable 32GB/No 32GB/200GB 32GB/200GB 32GB/200GB 64GB/ 200GB 32GB/200GB 64GB/256GB
Battery (mAh) 3,000 3,000 3,600 2,900 2,620 3,430 2,900
Dual SIM No Yes Yes Yes Yes Yes Yes
Music Player/FM Yes/No Yes/- Yes/- Yes/- Yes/- Yes/Yes Yes/Yes
Launch August, 2015 March, 2016 March, 2016 November, 2015 July, 2016 November, 2015 October,2016
Price Rs. 40,900/43,900 43,400 50,900 37,000 38,990 47,990 49,990
TABLETS TABLETS TABLETS

MODELS
PARAMETERS APPLE ASUS SAMSUNG

iPad Pro 9.7-inch iPad Pro 12.9-inch
Model iPad Mini 2 iPad Mini 4 iPad Air 2 with Wi-Fi ZenPad 8 Galaxy Tab S2 9.7
WiFi/ Wi-Fi + Cellular WiFi/ WiFi + Cellular
Display (inches/res) 7.9/1536 x 2048 7.9/1536 x 2048 9.7/2048x1536 9.7/1536 x 2048 12.9/2732 x 2048 8.0/1280 x 800 9.7/ 1536 x 2048
Dimension (mm) 200 x 134.7 x 7.5 203.2 x 134.8 x 6.1 240 x 169.5 x 6.1 240 x 169.5 x 6.1 305.7 x 220.6 x 6.9 209 x 123 x 8.5 237.3 x 169 x 5.6
Weight (grams) 331 298.8/304 437 1 713/ 723 350 392
Processor/RAM A7,M7/1GB A8,M8/2GB A8X,M8/1GB A9X,M9/2GB "A9X,M9 /4GB" QS MSM8929/2GB Octa core/3GB
Operating system iOS 8 iOS 9 iOS 9 iOS 9.3 iOS 9 Android 5.0 Android 5.0.2
32GB,128GB,256GB/
Storage/Expandable 16,32GB/No 16GB,64GB,128GB/No 16GB, 64GB/No No
32GB/No 16GB/- 32GB/128GB
Rear/Front Camera 5MP/1.2MP 8MP/1.2MP 8MP/1.2MP 12MP/5MP 8MP/1.2MP 8MP/2MP 8MP/2.1MP
Battery (mAh) 23.8w 19.1W 27.3W 27.9 W 38.5W 4,000 5,870
2G/3G/4G Yes/Yes/No Yes/Yes/Yes - Yes/Yes/Yes - Yes/Yes/Yes Yes/Yes/Yes
Dual SIM No No No No No No No
Music Player/FM Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No
Launch November, 2015 Spetember, 2015 October, 2014 March, 2016 November, 2015 July, 2015 September, 2015
49,900 Onwards/ 65,900 nwards/
Price Rs. 17949 onwards 28,500 38,000 85,900 onwards
12,496 38,500
61,900 onwards

by Invitation
Building A
Guest Column
Smart Home
Any home can be turned into a
smart home now with advances
in IOT enabled devices and
solutions
By Shishir Gupta
N
ot long time ago, during the Despite Delhis burning summer time, residential towers on the Greater Noida
sweltering summer of 2013, the journey was much milder than one Expressway.
I and my friends decided to expected as we generally frequented the The purpose was to undertake a survey
roam around the areas of most privileged areas from Colonial among home automation customers to
the city referred by locals as Delhi-NCR. bungalows and bylanes at Lutyens Delhi understand their lifestyle. I expected
to modern homes of Defence Colony; from to be enthralled. However, I discovered
new hotspots in Gurugaon to fast upcoming something new that a home automation
user needed to be brave. They need to be

by invitation
Guest Column
brave on at least one of the two fronts. Either matter how much time and effort is spent of products. Hence if someone built their
brave to adjust their lifestyle according in this initial planning, once family actually home after 2005 AD then it did not require
to the product installed in their homes moves in they see the need for improvements them to have wired system. However the
or brave enough to follow up with their and changes they want to do in their new myth supported by eager home automation
expensive vendor to adjust the product home. So, the furniture moves around, vendors & technology fearing architects
according to their likings. A large number some new things come in, few things are has resulted in the need of bravery.
from our survey sample refused to be brave moved out. Experts help the family so that Myth & Reality: To be fair in 2005 there
on either front and ended up deactivating these changes could be accommodated was some substance to the myth. Its
the home automation system. Many who in future. Most of the items like furniture, only in 2010 that another technological
got the system pre-installed by builder in white goods, partitions can be modified advancement has made home automation
their homes never activated the system. or procured. However few things like truly fluidic. Technology of Internet of
Those who were brave enough to use the beams, columns, electrical wiring conduit, Things (IoT), which arrived in 2010 is
system, had few things that they wanted building material cannot be changed. They the final frontier when it comes to fluidity
to change. Some light they wanted to add are hence designed in a way that even if of home automation systems. All home
on a switch, some AC that they wanted things change in future they would not be devices get connected to internet and they
to include in the system etc. They asked required to change. Home automation falls operate via mobile app. Advent of wireless
me if I could solve their particular issue, into a category that is required to be fluidic internet and mobile phone has made it
unfortunately I could not. based on lifestyle, usage of a room and possible to seamlessly upgrade the devices
In retrospect, as I analyse those even weather. However, since traditional using over the air mobile app upgrades and
interactions, the core reason for need home automation is wired-in along with firmware upgrades. Its only now that user
of bravery is due to a myth associated wall sockets and plugs, it becomes very can automate only few devices in home
with home automation the myth that difficult to change it. So a system that is and easily expand your experience by
home automation shall be planned and adding more devices to same mobile app.
implemented during the construction It is now that home automation companies,
stage. When someone is building a The core which are essentially software companies,
new home, that family is imagining technology for home upgrade their system on monthly basis
a new lifestyle and comfort that without any extra cost to customer. If
they want to experience in automation has gone through enough of user request are received by
their new adobe. According a transformational change these software companies then they
to those imaginations they will surely incorporate that in their next
are planning the home with
with advances in wireless upgrade, not because they are more
the help of experts such as communication. Wireless customer conscious companies, but
architect and designers. No because its much less costly to do
communication has become these frequent upgrades. Modern home
so robust that wiring is automation systems are not tied to a
home; if you change home you can unplug
not required today the system like your refrigerator and take
it with you to your new home to get the
same coolness. Doing a retrofit installation
required to change frequently and mould of home automation system is much more
itself according to varying parameter is cost effective and provides a much better
fundamentally designed otherwise. customer experience than that which is
The core technology for home automation implemented during the construction
has gone through a transformational stage. Still most of the home automation
change with advances in wireless decisions are taken at construction stage
communication. Wireless communication since the myth is strong. n
has become so robust that wiring is not The author is Co-Founder of Oakter - Indias
required. All traditional home automation leading smart home solutions company and
manufacturer of smart switches and a hub for
companies have developed wireless range home device automation!

by Invitation
Three ways
Guest Column
Artificial
Intelligence is
influencing
customer
experience on
e-commerce
By Harsh Shah
E
-commerce is today one an automated system is best equipped to customer.
of the most competitive respond to phone calls, messages, emails AI works with already existent
industries in the world. and social media comments faster than information in the cyberspace and applies
Online retailers are humans and replicate human functions. it in the best possible way. Actionable
competing with other online sellers as This leaves room to utilize human talent sales intelligence helps companies
well as brick-and-mortar businesses, not in other areas.But how is it changing gain access to extremely useful
to mention the entire Internet. We are the e-commerce? insights into customer
generation of consumers with the least Personalized Customer Experience: behaviour preceding
attention span very few people still wait It seems like a paradox that artificial and following a
more than five seconds for a website or intelligence a completely algorithm- purchase. This
app to load and abandon a shopping cart based technology can create a more enables the
almost 70 per cent of the time. Its hard personalized experience for customers. creation
to find an e-commerce site that is not As absurd as it sounds, it is a veritable fact of a more
struggling to engage more customers and that the application of AI in e-commerce
increase the volume of sales. Artificial is a major strategy to improve the overall
intelligence (AI), having proven its value experience of online shopping. AI
across industries like healthcare, finance can analyze vast data sets much more
and marketing, is now out to leave its efficiently than a human being. Simply
mark on e-commerce. put, it can identify clusters and patterns
As per a report by Gartner, 85 per cent in the information sets similar patterns
of customer interactions will be handled between customers, purchasing history,
without a human by 2020 and chatbots behaviour, etc. Thus, AI can analyze
are expected to become the most popular millions of transactions in the shortest
application of AI in the consumer-facing amount of time and help design offers
realm. Well, theres no surprises here since and suggestionsfor each individual

by invitation
Guest Column

Guest Column by Invitation
personalized experience and higher forms integrating artificial intelligence to their functions at once.
of intelligent customer engagement at sales and marketing processes for direct North Face is one of the best examples
every point of contact. engagement with customers. of a company that is at the top of their
Predictive marketing companies Making the sales process more efficient: game with the adoption of AI for better
provide AI-based solutions to e-commerce Sales and marketing, before the internet procurement of customer information and
businesses across sales, marketing and and before artificial intelligence, involved enablement of customized solutions. The
customer relationship management (CRM) the use of largely unproductive methods; company, with a little help from IBMs
systems through predictive intelligence searching for customers and clients from Watson helps online shoppers find that
and contextual sales messages. By the telephone directory and cold-calling perfect jacket for their next adventure.
empowering sales teams with large sets them or showing up at their doorstep How does it do that? Watson asks
of information, e-commerce companies offering products they have no need of customers questions through voice input,
can help sellers on their platforms engage were just some of them. such as where and when they will wear
prospective customers at the right time the jacket. It scans over 350 products to
with the right message. locate the best jacket with the best fit on
Targeting prospective customers: An It seems like a the basis of inputs provided as well as its
international AI software company,
through its research, found
paradox that artificial own research.
One of the major factors contributing
that of all marketing leads, intelligence a completely to the integration of artificial
at least one third are not
followed up by the sales
algorithm-based technology intelligence with e-commerce is
that the audiences are open to
team. Which means that can create a more personalized it. In India itself, a large number
pre-qualified potential
buyers interested in your
experience for customers. As absurd of millennials say that they
are ready to go to a specific
product fall through the as it sounds, it is a veritable fact that brand if it uses AI technology
cracks. Furthermore,
the application of AI in e-commerce to offer better products suited
there are several to them. The technology as
companies which despite is a major strategy to improve the well as the market exists for
collecting large volumes of overall experience of retailers to thrive. By leveraging AI,
customer data fail to put it to e-commerce companies can make
any real use. Proper application of online shopping shopping experiences more personal
AI along with the assimilation of data for each customer. It is not only large
can drastically improve the sales process online retailers that can benefit from
and cycle for e-commerce companies. such tools but also the brick-and-mortar
Several brands want to customize their
The use of facial recognition by retailers who desperately need to reinvent
offerings to drive the most differentiated
scanning images on CCTV cameras in themselves in this age of personalisation.
customer experience. By integrating AI into
retailing to discourage shoplifters is a The options are plenty for e-commerce
their CRM, companies can create specific
significant example of the application brands, whether large or small to leverage
sales messages targeting individual
of AI. Facial recognition even records a AI to break down compartments,
customers and reaching them on the right
customers dwell time the amount of develop intelligent personalization
platform at the right time. AI systems like
time they spend with a specific product capabilities, and monetize information
Siri or Alexa, that are capable of providing
and stores this information to be used on and products. n
voice inputs and learning languages can
their next visit.
be served as a more advanced CRM system The author is Co-founder, Fynd, the unique
With the development and improvement fashion e-commerce portal which brings the
that answers questions from customers,
of AI technology, customers may soon come latest in-store fashion online. Mr Shah has a
provides tailored solutions and even keen interest in consumer-facing technology in
across special offers on their computer or the retail sector and specialises in management
identifies potential sales opportunities.
mobile screens based on such information consulting. At Fynd, Mr Shah brings his valuable
A well-developed and programmed AI experience in technology and entrepreneurship
obtained from their dwell-time at the retail to the table, and oversees the supply side of
system can do be a much better and
store. This way, omnichannel retailers are operations, including managing partnering
evolved customer relationship manager brands and stores.
rapidly increasing their competence by
than humans, multitasking several

add-ons
Gadget Corner
Panasonic Lumix GH5
A worthy professional camera for both stills and video
P anasonic has launched its latest flagship model-
LUMIX GH5 which is capable of recording smooth,
high precision 4k 60p/50p video and 4:2:2 10-bit 4K
of 2017.
When it comes to stills, the newly added 6K PHOTO
makes it possible to capture unmissable moments at 30
30p/25p internal video for the first time in the world. Like fps by extracting the frame with the best timing out of the
its predecessor LUMIX GH4, the Panasonic GH5 is aimed 6K burst file (in 4:3 or 3:2 aspects) to save as an approx.
at photography enthusiasts and professional photographers 18-megapixel equivalent high-resolution photo.
and videographers. The GH5 is equipped with a double SD Memory Card
Blurring the lines between stills and video, the LUMIX slot, compatible with the high-speed, high-capacity UHS-II
GH5 camera boasts exceptionally high performance, a for the first time ever in a LUMIX digital camera. Users
result of best R&D practices for video capability. Equipped can flexibly choose the recording method from Relay
with the VFR (Variable Frame Rate), the Panasonic GH5 Recording, Backup Recording or Allocation Recording.
allows the user to record over-cranked/under-cranked For connectivity, it includes Bluetooth and Wi-Fi to offer
video in 4K (60 fps, maximum 2.5x slower) and Full HD a more flexible shooting experience and instant image
(180 fps, maximum 7.5x slower), making it a treat for the sharing with easy operation.
videographers. The photography enthusiasts and professionals can grab
The LUMIX GH5 upgrades to a 20.3-megapixel Digital their unit from Panasonic stores across the country. n
Live MOS Sensor without low-pass filter which combines
with the new Venus Engine, achieving the highest-ever
picture quality in resolution, colour reproduction and
noise reduction. The Venus Engine further empowers
DFD (Depth from Defocus) technology, making
it capable of ultra-high-speed digital signal
processing at a maximum of 480 fps.
Moreover, the focus areas are increased
from 49 to 225 areas on the GH5 in addition
to the conventional Face/Eye Recognition
resulting in more precise focusing. It will be
compatible with 400-Mbps 4:2:2 10-bit All-
Intra video recording in 4K 30p/25p/24p and
200-Mbps All-Intra Full-HD in the second half
Price: The
DC-GH5 Body
is priced at Rs
1,43,990 and
DC-GH5 Kit
with 12-60 mm
F2.8-4.0 will be
available for Rs
1,88,990.

Gadget Corner add-ons
ASUS ZenBook UX330

Premium ultrabook with a full body aluminium design
T aiwanese electronics giant ASUS recently

launched the ZenBook UX330, the latest
addition to its popular ZenBook series. The
premium ultrabook is crafted with a full body
aluminium design.
Weighing only 1.2kg, it is also one of the
slimmest and lightest 13.3-inch clamshell
notebooks with an Intel Core i series performance
processor in the market. It has a gorgeous, ultra-
sleek full aluminum chassis yet weighs
just 1.2kg and is incredibly
Price: Starts at Rs 76,990
thin at just 13.5mm. The laptop boasts of a

powerful 7thGen Intel Core i processor (i7-7500/
i5-7200), 13.3-inch QHD+ 3200x1800 display
powered by ASUS proprietary Splendid Display
Technology, reliable Backlit Keyboard and Next-
Gen USB 3.1 Type C connectivity. It features a
long lasting 12 hours battery life, which is one of
the longest for any 13.3-inch display notebooks
and comes with the standard two years global
warranty. Its QHD+ 3200x1800 display has one
of the highest resolutions of any notebook with
a 13.3-inch display, with 40% more pixels than
any other brand in the market.
The device comes with a 802.11ac Wi-Fi
Bluetooth 4.1, up to 8GB of high speed
1866MHz memory and a 512GB SSD. It also
boasts of the ASUS SonicMaster Audio System
developed to deliver the best possible audio,
and overcome the challenging size constraints
of notebook PCs.
The notebooks can be purchased from all
online retailers and channel partners at a
starting price of Rs 76,990 and is available in
two exclusive colours Rose Gold and Quartz
Gray. n

add-ons
Ambrane PQ-800 Qualcomm Power Bank
Gadget Corner
For real superfast charging
A mbrane India, one of the leading IT brands in

computer peripherals, mobile accessories and
power banks, has announced its first Qualcomm
Key Features:
Qualcomm quick charging Power Bank.
Quick Charging Power Bank PQ800with super 75% faster charging
intelligent fast charging technology that lets USB Type C port
you experience up to 75% faster charging than Conversion rate of 80 percent
traditional solutions. It is also BIS Certified, has a Li-Polymer Batteries
conversion rate of up to 80%, comes loaded with BIS Certified
Li-Polymer batteries and Type C charging and yes
it is Made in India. The power bank has a USB
Type C port that can charge devices and can also
be used to charge the power bank itself. PQ-800
has been designed to deliver superfast charging
with 8000mAh power bank which means drastic
reduction in being plug in period.
The power banks high power capacity makes it
great for charging devices especially considering
its 1 USB charging port. The device with its
blazing speed offers conversion rate of 80 per
cent. The PQ 800 comes with dual input of 5V/2A
(Micro + Type C) and single output of 5V/3A ,
9V/2A , 12V/1.5A which it adjusts automatically
based on the device. The large capacity of power is
sufficiently enabled for talk time and support with
multimedia devices, along with 500 + power cycles
in its lifetime beginning a new battle in Power!
With charging efficiency as high as 75% , PQ800
can charge the latest android device 2 times while
your iPhone 7,3 + times once the power bank is
fully charged.
Fabricated with Lithium Polymer batteries, the
power bank equips a multitude of advanced safety
features - Short Circuit Protection, Over-charge
Protection, Over Discharge Protection & Over
Voltage Protection that assures maximum usage
and device safety all the time. To make sure that
you never run out of charge again, Plush PQ800
has a clear LED display that accurately denotes
the percentage of charge left in the power bank
precisely letting you know when to charge the
power bank again.
The power bank comes with premium metallic
glossy surface finish, designed to impress not just Price: Rs 3,499
with its mighty power but good looks. It is available
in shades of black, white and rose gold. The product
is available in leading online and retail stores. n

Hengja, Hooka and Truss

Smart headphone hangers from Brainwavz
L eading accessories brand Brainwavz has launched

three headphone hangers and what we really like
apart from their practicality and smartness are their funky
Hengja Features:
Horizontal use on desks, tables and shelves
names Hengja, Hooka and Truss!
Vertical use on shelving units
Hengja is a practical headphone desk hanger that
Specifications:
is suitable for large or small headphones of almost any
Weight : 112g
weight. Its all metal construction allows the Hengja to be
Clamp Depth : 40 mm
both sturdy and stylish, with no chances of it bending
Plate Depth : 50 mm
even when the heaviest of headphones are placed on it. Plate Width : 45 mm
Built and designed as a strong, durable, reliable headphone Max Clamp Size : ~40 mm
accessory, the Brainwavz Hengja allows headphones to sit Min Clamp Size : ~14 mm
comfortably on its stand as its clamped to your desk, table or Material: All-Metal
shelving unit. The Hengja can be placed either horizontally
(i.e. table top) or can be rotated to fit on vertical surfaces
(i.e. table leg).
Hooka on the other hand is a compact, multipurpose
hanger, made from die-cast aluminum and designed to fit
headphones of any weight. A solid construction means the
Hooka wont lose shape and form whilst holding even the
heaviest of headphones. The specially designed seat on the
Hooka can accommodate both small and large headbands,
whilst the raised tip will stop headphones falling off. Solid
and dependable, the Hooka attaches to a surface using
3M VHB, a strong double-sided acrylic foam tape that can
hold the heaviest of loads. The Hookas simple design and
durability makes it a handy solution for your headphone
storage needs.
The Truss is a headphone hanger specifically designed
to hang not one, but two headphones with ease, comfort

add-ons
Gadget Corner
Hooka Features:
Headphone hanger for vertical surfaces
Holds headphones of any weight without bending
Truss Features: or losing its shape
Strong 3M VHB adhesive tape
Made with die cast aluminum
For use under desks, tables and shelves
Wide seat fits small to large headbands easily
Dual Headphone Support
Specifications:
Mounting Method: 3M VHB adhesive tape
Weight : 125g
Material: All-Metal, Die-Cast Aluminium
Dimensions : 102 mm x 46 mm x 58 mm
Overall Dimensions: 162 x 45 x 60 mm
Plate Length : 78 mm
Headband Plate Dimensions: 45 x 50 mm each
Plate Width : 46 mm
Weight: 135 g
Material: All-Metal die-cast Aluminum
and convenience. The Truss allows users to store and

protect multiple headphones in a neat and comfortable
manner. Solid and dependable, it affixes under any desk
or surface with a 3M VHB adhesive tape. Made with
solid all metal aluminum, the Truss maintains its shape
and form whilst holding the heaviest of headphones,
making this handy little headphones hanger a cut above
the rest.
All three products are covered by a 2 year warranty
and are available at Brainwavzaudio.in and at Amazon.
in n
Price: Hengja: Rs 1299,

Hooka: Rs 1499; Truss: Rs 1599

Predator G1 & Aspire VX 15

Exciting powerful gaming notebooks from Acer
After impressive success of Aspire VX 15 Features
Acers unified gaming series
Predator, Acer continues T he Acer Aspire VX 15 is loaded with the latest 7th Gen Intel
Core i7 processors and powered by the latest NVIDIA GeForce
GTX 1050 graphics card. It has an aggressive gaming design
to innovate and delight
with iron red backlit keyboard. Dual fans boost up the thermal
the gaming fans with new system for smooth gameplay which enhances the experience
products and upgrading the in every intense battle along with Dolby Audio premium & Acer
Predator series while lowering TrueHarmony.
With bold aggressive designs powerful graphics and dynamic
the price. Acers new top-of- cooling solution, the Aspire VX 15 delivers a sharp, sleek, and
the-line Predator 15 G9- 593 high-performance gaming experience. The trapezoidal profile
and 17 G9-793 Notebooks gives an energetic and aggressive impression. The concrete angle
and great notable physical tapered edges creates a super sharp
feature aggressive new looks,
visual effect, surely piquing users curiosity. The new Aspire VX
latest graphics and cooling 15 comes with 1TB of hard drive storage and 128 GB M.2 SSD,
features, deliberated to maximize allowing one to store more multimedia files and enjoy faster
speed. All essential ports are available and designed to keep
gamers experience. Acer, one
connected cables out of your way. The I/O ports are placed well
of the largest PC vendors in on the both sides. It is neat and easy to let user connect various
the world, has also launched peripherals. A display with IPS technology* provides a wide
viewing angle up to 170 allowing you to share content simply
VX 15 desktop, a budget
and easily with those around you. You can see game worlds with
version but equally exciting consistent, brilliant color and a full viewing experience from any
gaming notebook. Aspire VX perspective.
Products will be available online on FlipKart and through Acer
15 budget gaming Notebook
retail stores.
is engineered to
de l i v er h i gh
performance and
the flexibility at
an unmatched
price range. While,
Acers Predator
G1compact
desktop brings
an overwhelming
gaming power and
performance with
higher portability.

add-ons
Gadget Corner
Price: Acer Predator
17 (G9-793):
Rs 1, 59,999
Acer Aspire VX 15:
Rs 87,999
Acer Predator 15 (G9-593) & 17 (G9-793)
W ith its IPS Full HD (19201080) antiglare G-SYNC

VR ready screen, impressive graphics and seamless
performance, the upgraded Predator series super-sizes
laptop enhances the cooling power and efficiency of the
thermal system to keep your gaming performance at the
top.
the gaming experience! Equipped with powerful NVIDIA Experience is enhanced with Predator ProZone keyboard
Pascal GeForce GTX 1060 graphics card and the 7th Gen and PredatorSense with programmable keys and real-time
Intel Core i7 processors, the device offers power beyond info amplified by SoundPound4.2 + Dolby audio. One can
expectation. The Notebook is engineered with FrostCore, connect up to 3 monitors to surround oneself in the game
the swappable fan design that injects the powerful gaming with immersive super-wide setup. On the connectivity front,
rig with extra fan to keep temperature down and boost the Predator laptop provides HDMI 2.0 connection, USB
performance up. Housed with worlds thinnest metal fan 3.1 (Type-C) 3 and Thunderbolt as well as DoubleShort
bladeAero Blade along with Predator DustDefender, the Killer Pro for optimum internet connectivity. n

Muve
Acoustics
A-Star &
A-Plus
Portable
Bluetooth
Speakers
Distinct design
with powerful H ong Kong based Zeeva Electronics, after
successfully launching its Drive in-ear
earphones in India, has now rolled out its portable
bass speakers for music lovers. MuveAcoustics A-Star
and A-Plus speakers are a veritable treat for those
who like to keep high-quality speakers handy with
them and enjoy lilting tunes whenever possible.
The distinctive style speakers are crafted to suit
all your entertainment needs. n
Features of A-Star:
Wireless audio experience via Bluetooth
streaming
Powerful bass
Durable body construction including IPX-6
water resistance rating and integrated
rotary strap for full mobility
User-friendly design with intuitive
interface
Long-lasting rechargeable battery that
gives up to 6 hours of play time
Features of A-Plus:
Wireless audio via Bluetooth streaming
Deep bass
Compact body equipped with an industrial
grade nylon strap
Long-lasting rechargeable battery that
gives up to 7 hours of play time
Connector Type: Bluetooth, Aux-In
The products are exclusively available on Amazon & Croma.
Price: Rs 2,999 & Rs 3,999

add-ons
Gadget Corner
Skullcandy Method
Wireless Earbuds
Cool and classy
T he Method Wireless comes packed
with features, including a flexible and
lightweight FlexSport collar. Because the collar
enables reduced part count in the earbuds, the Price: Rs 5,299
buds themselves are lightweight, stable and
comfortable in ear. DualLock technology provides
added stability and supports a comfortable
noise-isolating fit for longer workouts. Pureclean
technology is blended into the eargel to keep
them clean. Method Wireless, which also comes
in a womens model, includes up to 8 hours
of battery life, and sweat-resistance as well as
built-in microphone and call, track and volume
controls within easy reach. n

Vantage Point
The Upsurge of Mobile Accessories
Exclusive
The era of high mobile phone growth may be drawing to a close, but accessories
segment is in for an exciting time By Manish Gupta
N
o other personal device has had the same societal impact of end-use among consumers.
as the cell phone. So while the usage may be nearing Technological advancements are openhandedly welcomed
a plateau, relentless innovation will continue to drive by Indian consumers, triggering an opportunity for sales of
features and functionalities. And one such innovation evolving other mobile phone accessories such as keyboard attachments,
around mobiles are the accessories which are getting better cameras, dongles, selfie sticks, thermal imaging cameras, VR
and better with each passing day and look set for an exciting time headsets, protective screens and wireless ear buds, among others.
growth and innovation time. The need to bring smart accessories is With surge in sales of other related products, the mobile phone
one of the key drivers that will impel the prospects for growth in this accessories market in India is likely to generate over $150 million
market. According to the market revenues.Multi-brand stores are
analysts at Technavio, the global trending as the most-preferred
mobile phone accessories market distribution channel for buying
is expected to grow at a CAGR of mobile phone accessories in India.
more than 6% by 2020. States in North India will continue
Better Living with Smart to dominate by accounting for over
Accessories: Huge upsurge in 30% of the market revenues, while
smartphone popularity will also states in South and West India will
drive the accessories market and collectively account for half of
innovation. In India, accessories, Indias mobile phone accessories
particularly bigger batteries are revenues in the span of next ten
likely to see widespread adoption years.
as compared to the others. The With these emerging trends,
focus is now shifting towards companies are bound to innovate
bigger batteries which can act as and disrupt the mobile accessories
power banks, selfie cameras, larger industry, which will automatically
speakers to give a surround sound lead to its growth by leaps and
feel and the like. bounds, if not exponentially.
In another category of phones Retailing channels: Indian
that has been regaining relevance consumers will continue to look at
in recent time i.e feature phone. both online and offline channels to
Its interesting to note that Indias shop for accessories too as they do
feature phone market is about 65 per cent of the total mobile in the case of mobiles. Both channels are complimentary to a
phone installed base. It had the majority share, 56 per cent, by consumer even if they are competitors from the other end. The
shipments, which are phones reaching retailers for sale, in the large number of retail outlets per consumers has given rise to the
quarter through June 2016, up from 55 per cent three months growing online-to-offine (O2O) space to address the pressing need
earlier. Hence, offering feature phones with newer accessories is of building a bridge between the e-commerce and retail spaces.
taking a huge heap in innovation. O2O seems to be the new buzzword in the digital space, which
According to a report by Future Market Insights, in the span is essentially all about leveraging the digital and mobile medium
of next ten years, sales of power banks in India will account for to drive sales through the offline platforms. This trend has also
over USD 350 million in terms of revenues. Buying power banks created opportunities for consumers to make online purchases.
that could charge multiple devices in a go, is trending in the Consumers are tech and online-savvy now and explore multiple
market. Demand for modular smartphones and mobile phones channels before making their crucial purchase decisions. The
are likely to increase, providing an opportune scope for mobile ready access to comprehensive data about vendors, products,
phone accessories that are limited to compatibility with specific ratings and reviews makes a well-informed and demanding
device connectors. Furthermore, various products sold as mobile consumer. n
phone accessories in India have been able to attain compatibility The author is Business Head,
Mobile Accessories, Intex Technologies (India) Ltd.
with computers and laptops and vice-a-versa, broadening scope

RNI REG NO./DELENG/2005/15033
DL (ND) - 11/6100/2015-16-17
(Posting Date 26-27 of every month)
Publishing Date- 22-04-17

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com May 2017 Rs 100

www.mymobileindia.com for a connected lifestyle

to enhance domestic manufacturing prowess, employment Shelley Vishwajeet | Editor

forced to undertake retaliatory measures if India resorts to

Edited, published, printed and owned by Pankaj Mohindroo, Published

04 | may 2017 MYMOBILE

Style Notes 54 India Takes the Lead in IoT

10  letters 70 Coolpad Note 5 Lite

12  Cell Speak 72 HTC U Ultra

26 just in Business Insight

40 Indians App Consumption 58 Will Yang Brand Director,

52 Consumers Willing to Pay 65 Lava Connect M1 4G 62 Vinay Singhal CEO &

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91 Chiranjib Sarkar National Sales their thoughts

100 Anuraag Nalwaya MD &

137 Add Ons

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Googles ultimate goal is a billion broadband

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www.mymobileindia.com may 2017 | 17

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China shuts down 18 illegal live streaming

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Airtel launches Internet TV for

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A solution to stop hackers from stealing

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DoT in favour of regulating

Huawei plans big on mid-range smartphones in India

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Digital payments made through UPI see

Reliance Jio becomes fifth-largest telco, 72 million

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PM Narendra Modi launches BHIM-Aadhaar

Govt likely to waive bank guarantees for mobile

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Apple mulls bidding for big stake in Toshibas chip business

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C hinese smartphone maker lephone recently

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C hinese handset maker Gionee recently launched its first

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itel Wish A41

S trengthening its 4G portfolio, itel Mobile, part of

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S amsung recently launched the Galaxy C7 Pro smartphone,

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M icromax recently launched Dual 5, the

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J apanese technology giant Sansui recently launched its flagship value-

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H MD Global has launched its first

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10 letters 70 Coolpad Note 5 Lite

12 Cell Speak 72 HTC U Ultra