Syllabus & Grading Rubrics

Assessment Tasks Performance Outcomes

Excellent Good/Acceptab Fair Unsatisfactory

le
(A+/A) (C+/C-)
(B+/B-)

Review of Able to Able to make Able to identify Inability to

Research demonstrate broad multimedia, articulate
Concepts an distinctions multiplatform distinctions in
understanding between (i.e., Splash research theories
integrated of digital, media, Page, Funnels, and practices.
multimedi graphic multimedia, development
multimedia multiplatform types but
a, digital
concepts concepts mostly
graphic regarding
and print examples
rather than
productio concepts
n
operation
s;

Design, Development 1. Eventual 1. Can identify 1. Can work 1. Little

Practices achievement a areas of design backwards by understanding of
1. Material clear and describing traditions and
Review command of development multimedia, practices of
the media inconsistency multiplatform research. Unable
integrated
process, and in samples of strategies and to conceptualize
multimedia,
can digital graphic, decisions, but application of
digital graphic
demonstrate print design, cannot clearly multimedia
and print
application of device file references publishing
production
multimedia configuration these to sources.
operations
publishing to print job paradigms.
2. sources. runs errors.
Conceptualizin
g multimedia,
multiplatform
Projects

digital Clearly reasons Shows an Displays a Unable to discuss

multimedia how contexts understanding basic or express
internet and digital of the knowledge of understanding,
marketing, multimedia practices that procedures grasp of
advertising and design inform site- and multimedia,
social-media research aims based research implications of multiplatform
content design are framed by interpreting graphic design, Projects.
and formed and designing print
into sound a production,
designs premise/privat bindery in art
(multimedia, e cloud and or and education.
multiplatform internet/public
theory informs cloud
practice- infrastructure
inquiry informs as a service
theory). (IaaS); project.