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SUNDAY, AUGUST 14, 2016

HOW A GROUP OF RADICAL PRANKSTERS BUILT A DESERT CITY

JENNY KANE JKANE@RGJ.COM

Burning Man was born 30 years ago as a bonfire

beach party in San Francisco.
An 8-foot-tall wooden stick figure planted in the sand
of Baker Beach, and the Golden Gate Bridge loomed in
the background. Three dozen avant-garde souls sur-
rounded the recycled lumber effigy as it burned, the at-
tendees summoned by two vagabond comrades, Jerry
James and Larry Harvey.
It was like a second sun brought down to this earth, it
was just ... it transfixed us, but ... thats where the story
ABOVE: The man burns in 1989 at Baker Beach in San Francisco
begins, in fact. Because at the moment it was lit, every-
during the fourth annual Burning Man event. PHOTO BY STEWART body on that beach, north and south, came running,
HARVEY, COURTESY OF BURNING MAN
TOP: Burners dance around flames during the 1997 event held on Fly Harvey would later say in a 1997 speech.
Ranch, just north of the Black Rock Desert playa. RGJ FILE PHOTO
The burning of the man stuck, became an annual
tradition and, after a few years, the free spirits traded

1986
Year of the first Burning Man, a
gathering of three dozen people at sand for dust. They migrated to an ancient lake bed out-
San Franciscos Baker Beach on June 22.
side of the gun-toting, leave-me-alone, 200-person town
of Gerlach in Northern Nevada. Over a bizarre three-
70,000
Rough number of Burners in 2015.
Burning Man saw some of its fastest
growth in the late 1990s and early 2000s.
decade evolution, the getaway would turn into Burning
Man, a weeklong capital of nowhere inhabited by 70,000

$2.4 million
Estimated amount collected each year.
The funds pay for more than 70 year-
round positions and several charities. See 30 years, 4A

Only in the Sunday RGJ

Tree lovers search tall and wide
for states champion specimens
Nevada is home to a long list of impressive trees,
including two champion specimens, both just out-
side Las Vegas, that rank as the largest of their kind
in the U.S., reported the Las Vegas Review-Journal.
Our Nevada, 1D

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After the Mountain West served as the league of the Alisa Hardy Orton was on her way to pick up a
quarterback just a few years ago, the conference is friend from the airport when she and her unborn
now known as the league of the running back. daughter, Ellis, were killed in a head-on collision.
Sports, 1C Local, 2A

Inside today Weather Call RGJ

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4A Sunday, August 14, 2016 Reno Gazette-Journal

BURNING MAN TURNS 30

30 years troversial groups such as the Unifi-

Continued from Page 1A
More fancy desert rats driven by mischief
online and mindfulness.
In the spring of its age, Burning
For additional Man was a wild, unruly, devious
teenager. No doubt, today it is more
photos and
composed, but it struggles constant-
videos, visit this ly with its identity, perhaps because
story online at so many kinds of followers now
rgj.com
identify with it. The hippies. The
techies. The punks. The pyros. The
ravers. The libertarians. The
dreamers. The creators.
As Burning Man turns 30, the Re-
no Gazette-Journal has collected in-
terviews with some of the movers
and shakers of Burning Man to
piece together a story of evolution
a story that begins before Burning
Man ever was and ends somewhere
in the future. In todays age, Burning
Man has come to be known for the
techies, stars and fashionistas who
Did you attend, but this story sheds light on
know? the lesser-sung influences of Burn-
ing Man such as the Suicide Club,
Burning Man Cacophony Society, Desert Site-
works, Survival Research Labs and
almost moved
early Silicon Valley.
to Goldfield, While the institutional knowl-
outside Las edge of Burners is vast, only a smid-
Vegas, after the
gen of it ever makes it on the playa
as an increasing number of people
1997 event at Fly attending Burning Man are new-
Ranch, near the bies. In the beginning, the mission
Black Rock simply was to live bold, creative,
fearless lives, but now there is this
Desert. soul search an expectation from
Participants left Burners to answer a greater ques-
so much litter, tion: Why the hell are we doing this?
Its a thing in American culture
garnering bad
now. Its like the Super Bowl, its like
press, that Mardi Gras, like the World Series,
organizers Brian Doherty told the Reno Ga-
figured they
zette-Journal. Doherty, editor of the
Libertarian magazine, Reason, has
would not be been a Burner since 1995 and also
allowed to authored the book, This is Burning
return. Man.
Burning Man has evolved, and
in looking at its history, and moving
toward its future its not likely
that the answer to Why do we do
this? will stay the same for very
long.
Welcome to the Suicide Club
Burning Mans roots run far
deeper than the spark lit at that
moonlit bonfire on June 22, 1986. Be-
fore a man ever went up in flames,
there was the Suicide Club and the
Cacophony Society.
Before the Suicide Club and the
Cacophony Society were the Dada-
ists, Situationists, and the Communi-
Did you versity. The Dadaists were political-
know? ly driven anti-artists sprung from a
protest of capitalism, bourgeois so-
The founders in ciety and war following World War I
the original in Europe. The Situationists were a
Burning Man similar group, though they had a
particular interest in living in the
Project, an LLC moment. The story of the Communi-
formed after versity will unfold.
the events 10th But the story is easiest told from
the dawn of the Suicide Club.
anniversary,
On January 22, 1977, a tremen-
were by Lee dous storm hit San Francisco. Twen-
Harvey, Michael ty-foot waves broke over the barri-
Mikel, Crimson ers, and four friends ventured to the
seaside at midnight to see what it
Rose, Will felt like to hold on to the handrails as
Roger, Harley the angry Pacific spilled and
Dubois, Marian crashed over the concrete.
The waves would shoot up ... and
Goodell, Joe they would fall down on top of you. If
Bullock and you werent hanging on it would
Carol Murrell. suck you up, pull you out and youd
die, John Law, a former member of
the Suicide Club, told the Reno Ga-
zette-Journal. They looked at it and
figured it out and they took the risk.
The four masterminds behind the
Suicide Club were Gary Warne,
Adrienne Burk, Nancy Prussia and
David T. Warren, all of them leaders
PHOTO BY JENNIFER POMPEI, COURTESY OF BURNING MAN
Revelers dress in evening attire during Burning Man 1990.
A 1999 AP file photo shows the man. At this time, the event had been held on the
Black Rock Desert playa for nearly a decade.
at the Communiversity, a free, ex-
perimental college overseen by San
Francisco State University as part
of the Free School Movement of the
1960s. Classes included everything
from Volkswagen repair to how to
play guitar to theoretical physics to
how to make tofu. Anyone could be a
teacher, and anyone could be a stu-
dent.
Warne was the chief administra-
tor, but he was starting to push the
limits of what SFSU would allow.
There was a tipping point Pie
of the Month Club, Law said. You
came and signed for the class, and
your requirement was that you
would write down on paper when
you would be available to be assassi-
nated and when you could not be
bothered.
During availability times, you
could be hit by a pie at any time by
anyone. One student was pied by a
waiter during dinner with her par-
ents, another while teaching his own
class. SFSU was done putting up
with classes that doubled as jokes,
and Warne was done, too. Warne
took the Communiversity else-
where, to his own bookstore in San
Francisco, and after the night of the
storm, he put one of the classes
down as the Suicide Club.
Thats when Law took interest.
Law, a 17-year-old juvenile delin-
quent runaway from Tennessee (he
only had his record expunged earli-
er this year), had spoiled his chances
to attend college on a scholarship.
He hitchhiked to California, which
held memories from a 1960s family
trip to San Francisco, where his fa-
ther drove around Haight-Ashbury
with the windows rolled down to
gawk at the hippies.
After a bout of homelessness and
going sober, Law joined the Suicide
Club. He would later become a
AP FILE PHOTO
rogue founder of Burning Man be-
fore becoming estranged from the
crew as ideas diverged.
Inspired by Robert Louis Steven-
sons tale of fictional comrades who
would gamble their lives at mid-
night, the Suicide Club would have
no specific mission or philosophy
other than experiencing life through
revelry as theyd never experienced
before.
They entered a grown man into a
baby beauty contest. They climbed
the Golden Gate Bridge in the dark
and rapelled down its sides. They
toured sewer systems in Victorian
costume. They held burlesque
shows in abandoned theaters. They
pretended to be mental health pa-
tients touring the City by the Bay.
You can feel free to be (you must
be) as insane as you know how. We
request all forms of noninjurious
acting out howling, hair-tearing,
crawling, spirit possession, silly
laughter. Each person must dress
himself; your costume, however,
should coincide with the diagnosis
you choose, read the mental health
tours announcement by one of
Laws friends, club member Ron Un-
ger, on April 30, 1977 in the clubs
Nooseletter.
As Law recalled, Unger was a
mental health hospital employee at
the time and he wanted to see how
the public would respond to people
who actually were in need.
We got on this cable car, and no
one was drooling on anyone else or
hurting anyone, but by the time we
had gone a few blocks, everyone
(else) had gotten off, Law said. Oth-
er members pretended to be doctors
and talked like they thought doctors
would of vacations at Tahoe and
golf and then bought the patients
ice cream cones.
The club even hung out with con-
cation Church of the United States
and the American Nazi Party.
By the mid-1980s, however,
Warne had left the club, and many of
the first members had moved on as
well. Communiversity dissolved.
Not to mention most everybody
had slept with everyone else, Law
said, so certain events were off-lim-
its to at least a few people.
It ended with a whimper, not a
bang, he said.
1st Burns: Cacophony Society
Although the Suicide Club ended
up suiciding itself, as Burning
Man founder and Suicide Club fan
Michael Mikel put it, the Cacophony
Society picked up where the club
left off in 1986.
They were so far underground
that I couldnt find them, Mikel said
of the Suicide Club in a June inter-
view.
The Cacophony Society was an
offshoot of the Suicide Club, more or
less, and would carry on the absurd
aspirations of the Suicide Club, but it
would be more open, according to
Mikel, who helped start it. At the
time, Mikel was a tech-curious Tex-
an and Vietnam veteran who moved
to San Francisco to open his mind.
Our motto was a randomly gath-
ered network of free spirits united
in the pursuit of experiences beyond
the pale of mainstream society, Mi-
kel said.
Within the first few years, the So-
cietys newsletter, Rough Draft,
had a 500-person following in the
Bay Area, Mikel recalls, and the So-
ciety had offshoots in Los Angeles,
Portland, Chicago, Seattle, New
York City and Austin.
The Society went on to create
many events that still exist today, in-
cluding the Salmon Run, where par-
ticipants dress as fish and swim up-
stream against the thousands of
runners in the Bay to Breakers foot-
race every year in the Bay Area.
There are iterations of Santa Con,
where bawdy drunkards en masse
dress as Santa Claus, all over.
At the time I was sitting in con-
ference rooms with all these people
in suits and Id be sitting wearing a
suit and tie, and I was thinking, if
they knew what I did last night and
how I was dressed, Mikel said.
The Society also was rubbing el-
bows with a group called the Surviv-
al Research Lab, a group of robotics
savants who wanted to make quasi-
art out of engineering.
And then there was Burning Man.
Mikel and Law had become part-
ners in crime through the Cacopho-
ny Society. In 1988, Jerry James
reached out to them asking for help
with a Summer Solstice beach burn
at a nudist stretch of beach.
It sounded like some kind of pa-
gan thing to me, Mikel said.
There were disputed accounts of
how the man himself came to be.
According to a speech he gave in
1997, Harvey told himself, Im tired
of this, and called up a friend and
said, Lets burn a man, Jerry. A dif-
ferent account, however, suggests
that Harvey and James had watched
the film Wicker Man before smok-
ing weed and attending a similar
bonfire event held by Mary Grau-
berger, a local hippie who encour-
aged her friends to bring their art to
the shindig.
The next year, Mikel listed the
bonfire in the event section of
Rough Draft and the attendance at
Burning Man was almost at 300. The
man had reached 40-feet tall.
And so it went, until the cops
came in 1990.
The Golden Gate Park Police had
caught wind of the event, now in its
fifth year, and considering that
See 30 YEARS, Page 5A

12 BURNING MAN APPEARANCES IN POP CULTURE

GOOGLE: GOOGLES
NOT IN RIGHT NOW
The very first Google
doodle, essentially the logo
enhanced in some way, shape
or form, was a Google doodle
using a rendition of the Burn-
ing Man logo in 1998. The
Google doodle was created
when founders Larry Page &
Sergey Brin left their work-
place for the festival and
wanted to let Google users
know that they were off to
Burning Man with the use of
the doodle.
KENNY CHESNEY:
WILD CHILD
Kenny Chesney, a country
music icon, recently gave a tip
of his cowboy hat to Burning
Man in a song, Wild Child,
from his latest album, The
Big Revival, released last
year.
Shes a wild child
Got a rebel soul with a
whole lot of gypsy wild style
She cant be tied down
but for a while
Ill be falling free and so in
love
Might break my heart but
God she drives me wild child
Youve never heard of her
favorite band unless you
Been to Bonnaroo or
Burning Man
Shes Penny Lane in a
Chevy van, she loves to love
Section of lyrics from
Wild Child by Kenny Ches-
ney
THE SIMPSONS: A
VERY TRIPPY,
CARTOON VACATION
The Simpsons go to Burn-
ing Man during Season 26,
Episode 7, which first aired on
Nov. 16, 2014. The family goes
despite Homer Simpsons
initial reluctance. A shaman-
like figure forces Homer to
have an epiphany, and, boy,
does he...
Homer: My family wants
to pay $300 a ticket for a
festival with no vendors or
services.
Shaman: Drink this playa
punch.
Homer: More please.
AMERICAN DAD:
ANOTHER CARTOON
FAMILY GOES TO
BURNING MAN
During Season 1, Episode 4
of American Dad, Jeff
brings Francine to Burning
Man to get Haleys attention
since she refused to go with
Jeff. The episode first aired on
May 15, 2005.
Jeff: Its all about life,
love and the power of com-
munity.
Haley: No, its all about a
bunch of naked morons
drinking and doing lots of
drugs. What are we? 12?
RENO 911! WATCH OUT
FOR THE POPO
Our local police force goes
undercover at Burning Man
during Season 1, Episode 10,
which first aired on Sept. 24,
2003. Renos Lt. Jim Dangle,
Deputy Sgt. Class II Sven Jones
and Deputy Travis Junior are
on the lookout for trouble in
this episode while at Burning
Man. They go undercover by
putting on some very... in-
teresting... undercover out-
fits.
ACURA: BURNERS FAIL
TO IMPRESS FANCY
CAR OWNERS
In a commercial released
this February for the 2016
Acura MDX, several friends
drive into a mini Burning
Man-like festival in the mid-
dle of the desert and decide
that the festival is not for
them. They turn around and
head to a spa for massages
instead, driven by the motto
of Room to improvise.
 Reno Gazette-Journal Sunday, August 14, 2016 5A

BURNING MAN TURNS 30

DEBRA REID/AP FILE PHOTO

Burning Man participants ride through a group of flags, part of an art installation on the playa north of Gerlach, in 2002. The flags contain symbols of American corporations instead of stars.

30 years up, and I said, On the other side of

Continued from Page 4A
Los Angeles was awash in beastly
wildfires put the kibosh on it, al-
lowing the celebration to ensue mi-
nus the burning of the man.
One Cacophony member, Kevin
Evans, had been to a place in Neva-
da, Law recalled. It was a dusty,
white expanse where there had been
a wind sculpture event. One of the
Society members P. Segal had
made a vessel of a four-poster bed
with a sail and whipped it across the
never-ending pond of pancaked
dust.
There were no humans, crea-
tures or even flora of any kind on
that alkaline slate.
Come to think of it, perhaps it
would not be a bad place to burn a
man.
Desert dreaming and daring
One of the Cacophony Society
members, Carrie Galbraith, came
up with the idea of Zone Trips af-
ter watching a cult film, Stalker.
The idea was that you left San
Francisco and left your home phys-
ically, intellectually and spiritually
for an alien environment, Law said.
After the burning of the man was
hindered on the beach, a portion of
the crew decided that the man would
still burn, and the trek that same
year to the Black Rock Desert was
known as Zone Trip #4.
After the man accidentally got
chopped up for firewood and they
had to rebuild the structure in just a
few weeks, the man reached its new
home on Sept. 30, 1990.
I took a stick and I drew a line in
the ground and I had everybody line
this line, everything will be differ-
ent. Reality itself will change. We
all stepped across that line together
and things have been different. That
line is now a giant area, two miles
across, and my how we have grown,
Mikel said.
Burning Man became a three-day
annual affair, where more and more
underground artists and experi-
mental renegades piled into cara-
vans bound for Gerlach.
Initially it was the goal of chang-
ing ourselves. And in doing so we
could change the world, Mikel said
of those first few years.
During those years of legend,
there evolved the first theme camp,
a Christmas Camp with a grumpy,
shotgun-toting St. Nicholas. The
first art cars, one a crunched-up and
earthquake-damaged 1978 Olds Cut-
lass Supreme. The first electronic
dance music performance also
emerged although stories conflict
as to who put that on since, even
then, they would get pushed out to
the partys edge.
Undisputedly, drugs, sex and al-
cohol were available in heavy doses.
The San Francisco punk scene,
including a popular punk-polka
band called Poltacide, had become
fond of the Burn, according to Law.
At the time, many punks were ab-
sconding to the desert, mainly the
Mojave from Los Angeles, to get
rowdy in the badlands. Northern
Californians found an equivalent es-
cape in Northern Nevada.
The first time I drove through
(Gerlach), I noticed there were five
bars and no churches. I thought,
This is my kind of town, Law said.
Only one Washoe County deputy
surveyed the activity, Law recalls,
and the locals kept their distance.
For the most part.
They would say, Theyre a
The idea was that you
left San Francisco and left
your home physically,
intellectually and
spiritually for an alien
environment.
JOHN LAW
FORMER MEMBER OF THE SUICIDE CLUB
bunch of Satanists, and then we
would invite them to shooting events
and we would set out stuffed ani-
mals and drive by and shoot them
and then, Well, theyre Satanists,
but theyre Satanists with guns so
theyre OK, Mikel said.
Most of the activity strategically
happened so deep into the playa that
anyone not aware of the event would
almost have to stumble upon it to
find it. Organizers did not go out of
their way, either, to recruit softies.
I could have gone in 1994. I had
been hearing about it all summer,
Doherty said. The propaganda
about it made it sound like it was too
dangerous. They really sold it that
this place will kill you and youll get
blown away by 100 mph winds and
youre going to get shot by a flame-
thrower. I caved to peer pressure,
and this girl I liked was going.
As a member of the L.A. Cacopho-
ny Society, he finally went in 1995.
By then, the man was not the only
item torched. Burners brought all
kinds of artifacts made in garages
and studios to be set fire for creative
kicks.
There was no rhyme or reason
or planning to the burning of things.
Now if you want to burn something
you have to ask and have to talk to a
fire marshal. I mean, it wasnt cool to
burn things that werent yours, but it
did happen, and it certainly was not
like you were back in the city. It
wasnt criminal to burn something
of your neighbors, Doherty said.
Everything was on fire by the last
night.
The burning of the man was no
casual feat anymore either, as all of
the participants collectively raised
the man by rope in a communal dis-
play.
Lighting the man was another
significant task, one that founding
member of the Suicide Club David Did you
Warren, also an encyclopedia sales- know?
man and former carnival worker,
botched in 1990 when he lit his face In the late 1990s,
on fire lighting it with his own
the first workers
breath. He was OK, but embar-
rassed, Law said. to put up a trash
By way of the magical desert, a fence around the
new Burn was beginning to take perimeter of
shape, one that would set the tone
for the next few years. Burning Man
It wasnt f***ing rocket science. came from a
The archetypal image of a man on circus troupe
fire is incredibly powerful, Law
said. that was out of
As the event progressed, art be- work for the
gan to evolve around it. season.
In 1991, a San Francisco model
and dancer, Crimson Rose, came out
to the desert and turned the Burn
into a dance.
The first thing I did was put on
the 16-foot silk wings and ended up
climbing the man. Its like it was
working subconsciously. I somehow
knew where to step on the man, got
up to his shoulders, Rose, now one
of Burning Mans founders. At one
point, one of the fellows whod been
working on the man ran over to stop
me but he realized I was I felt like
I was the protectoress of the man,
really. If were going to release the
See 30 YEARS, Page 6A

12 BURNING MAN APPEARANCES IN POP CULTURE

THE OFFICE: THE
PORTAPOTTY BABY
During Season 6, Episode
17 of The Office, which
aired March 4, 2010, Michael
implies that Jim and Pams
baby was conceived at the
office. Jim sets the record
straight.
Jim: Actually, it wasnt
conceived here. Burning Man.
Portapotty.
Michael: Eww. Yuck. TMI.
How was it? I dont want to
know. Tell me later.
MALCOLM IN THE
MIDDLE: A
NON-CARTOON FAMILY
GOES TO THE BURN
In Season 7, Episode 1,
which first aired Sept. 30,
2005, Malcolms family heads
to Burning Man. Malcolm
believes it will be the best
experience of his life, though
Reese and Lois end up having
the most fun of anyone.
Dewey and Hal, not even
close to enjoying the experi-
ence.
Reese: See thats exactly
the kind of ignorant talk Id
expect from someone who
doesnt have any appreciation
for what Burning Man is - a
week of freedom out in the
desert, naked women, get-
ting back to your primal
nature, naked women, peo-
ple doing art, naked wom-
en.
THE ADVENTURES
JIMMY NEUTRON: BOY
GENIUS: THE BURNING
DUCK FESTIVAL
In episode 40 of The
Adventures Jimmy Neutron:
Boy Genius, Jimmys parents
head out of town for the
weekend so that they can go
to the Burning Duck Festival.
Jimmys father tells him to
Keep it real, Jimbo, and
Go with the flow, as he
gets ready to leave so he can
hang out in the desert at
the festival, leaving poor little
Jimmy behind. The episode
first aired June 7, 2004.
BUFFY THE VAMPIRE
SLAYER: BUFFYS
BURNER TEACHER
Buffys teacher, Ms. Jenny
Calendar, went to Burning
Man during summer vacation
and brags flirtaciously to
Buffys mentor, also a teacher,
Mr. Rupert Giles, about her
saucy fun in the sun. Season
2, Episode 1 first aired on
Sept. 15, 1997.
Giles: How was your
summer?
Calendar: Extreme. I did
Burning Man in Black Rock.
Oh, such a great festival. You
should have been there. They
had drum rituals, mobile
sculptures, raves, naked mud
dances. You would have just
hated it with a fiery passion.
Giles: Yes, I cant imagine
finding any redeeming, uh ...
naked?
SOUTH PARK:
MONSTER PARTY
In South Park Season 14,
Episode 13, which first aired
Nov. 10, 2010, the ugly octo-
pus-sort of-resembling mon-
ster, Ctulhu, is instructed by
Coon to destroy Burning
Man.
Burning Man is the big-
gest hippie festival in the
whole world and were going
to wipe them all out. After
Burning Man well take out
Whole Foods.
30 ROCK: DONT TALK
ABOUT IT...
In Season 6, Episode 12,
St. Patricks Day, which first
aired March 15, 2012, Criss
Chros and Liz Lemon have a
fleeting, on-the-down-low
conversation about a Burning
Man memory.
Criss: I was a volunteer
EMT.
Liz: At Burning Man. And
we agreed to never talk
about that.
Criss: At sunset, the cacti
started to resemble people
looking for hugs. It gets ugly,
Liz.
6A Sunday, August 14, 2016 Reno Gazette-Journal
30 years
Continued from Page 5A
man, weve got to do it correctly, and
I have been doing that ever since.
Her dancing would establish a
following of fire dancers for years
to come, not to mention she would
later delve into the shaping of Burn-
ing Mans art heritage.
William Binzen, a Cacophony So-
ciety member and San Francisco
photographer, would bring the first
structural art to the playa in 1992 via
Desert Siteworks, a collective of San
Francisco artists handpicked by
Binzen and fellow artist Judy West.
Burning Man had no clear idea
of what they wanted to do. I would
describe it as a tailgate party, Bin-
zen said.
The collective created land-
based art with materials made of,
and inspired by, the land that it
graced. From neon installations in
Did you the hot springs to wind-reliant ditch
know? serpents, the group explored the
outskirts of the playa to tap into na-
Burning Mans tures artistic inclinations.
Without the art, Burning Man
first art car
would have petered out, said Bin-
debuted in 1991. zen, who also documented some of
Named the 5:04 the first few years with a camera.
p.m., the 1978
His images capture not only some
of the work of the Desert Siteworks,
Olds Cutlass which lasted three years, but also
Supreme had the aura of it. Using layers of expo-
been partially sures, Binzen captures the move-
ment and energy of the subjects,
crushed by a making them appear to be neon
brick wall that ghosts in the night and dynamic be-
collapsed during ings in the day.
Giant mouse traps, operas in cas-
the 1989 Loma
tles and gasoline-torched cities
Prieta would be just a tiny sampling of
earthquake in some of the pieces to follow in the
the Bay Area.
years to come.
But, in the years ahead of the na-
scent anti-festival, there would be
elements that would not be so pretty.
The tangibility of risk would be-
come all too real.
Risky business
Another metamorphosis com-
menced in 1996, two decades ago.
At the time, there was no city to
speak of, or boundaries physical-
ly or creatively. People drove at in-
sane speeds; after all the land speed
record would be broken on that
same ground in 1997. No fences, no
roads. No infrastructure. Nothing
but dirt and sky made it easy to feel
disoriented and helpless.
The instructions to get there
were to get off the asphalt, go down
on the playa and drive for 16 miles
and then turn right and go another
5.2 miles, and people would get lost,
literally. They would drive around
for hours, Mikel said.
Did you Mikel created the Black Rock
know? Rangers in 1992, a team of volunteer
scouts trained for search and rescue
Burning Man and general assistance. Mikel still
participants remembers a trio of teenagers from
used to set up a Empire, a tiny mining town just a
few miles south of Gerlach, who had
line of stuffed snuck out to the event to see what it
animals on the was about and then decided to go
playa and home in the middle of the night.
They mistook lights in the distance
conduct
for Gerlach, though it was actually a
drive-by mining operation far off the target.
shootings of The one with the water was found
the toys, a first, and he was in decent condition,
but the other two took a while to find.
practice that We spotted the second kid. He
helped some of was staggering around, no shirt on,
the locals in sunburned, about to collapse. We got
him in the car, gave him some water,
Gerlach warm we had called the sheriff by this
up to them. time and we found the third one by
about six o clock, lying on his back
near the railroad track when the
sheriff found him, almost dead. A lot
of missions like that, Mikel said.
As the event grew, however, it re-
quired more and more oversight.
The resources that the organizers
had did not suffice considering the
scale of the event.
In 1996, the event was themed
HELCO, the second theme after
Good and Evil in 1995. The theme
was an anarchical demonstration
against corporate America and in-
spired protests and parodies and a
theatrical handover of Black Rock
Beelzebub greets the Burning Man at dawn during the 1996 festival.
BURNING MAN TURNS 30
PHOTO BY NEVILLE HARSON, COURTESY OF BURNING MAN
The first art car, in the shape of a shark, debuted at Burning Man in the events first
years in the Black Rock Desert in the early 1990s.
COURTESY OF BOB CAMPBELL, JOHN LAW AND THE SUICIDE CLUB
An image archived by the Suicide Club shows one of its happenings, a reenactment
of the 1969 Summer of Love in San Francisco in 1977.
City to Satan.
The aesthetic theme of the event
pretty much was completely mir-
rored in the brutality and execution
of the event, said Law, who would
leave in the wake of 1996 events.
The greatest horror of the event
and probably the one that most di-
vided the organizers was the
death of Michael Fury, a San Fran-
cisco punk rocker
Law, a friend of Furys, saw him
just hours before his death. He said
that Fury had been drinking in one
of the local bars before he took off on
his motorcycle the first night of the
event, which technically started at
midnight.
On his way, Fury passed a van
driven by another punk rocker from
San Francisco with whom Fury had
a friendly but somewhat adversarial
relationship.
They were kind of frenemies,
chest bumping, ego, super compet-
itive . Michael was about a half
mile ahead, driving around in cir-
cles around the van and then driving
straight toward the van, kinda play-
ing chicken, Law said. It was after
sunset. But still slightly light. He
was driving about 30 mph and Fury
kept making passes at him, and the
last one he made a miscalculation
and hit the side of the van.
The fatal accident was near the
entrance to the playa, where partici-
pants started arriving soon after for
the midnight opening. Volunteers di-
verted traffic away, and a few hours
later Harvey showed up asking
when the incident occurred.
We said, Hours ago. He said,
Thank God it didnt happen at mid-
night. And then he just kept repeat-
ing the phrase, Theres no blood on
our hands, theres no blood on our
hands. I ascertained that what he
meant was it didnt happen during
the event. And then it was another
five or six days of disasters that we
had to deal with, Law said. That
was the moment I decided I was
done.
Harvey addressed Furys death
in Dohertys 2004 book, This is
Burning Man.
This got turned into a big story
about all Larry cares about is insur-
ance, Harvey told Doherty for his
book, published in 2004. But that
missed the point. All the way out
there, I kept seeing blood on my
hands, and I was just relieved to dis-
cover there was nothing we could
have done to stop it.
Most of the participants were
oblivious to the mayhem that was
ensuing.
A neon smiley face appeared on
the mans head, for the sake of pran-
kery. David Best invented the tem-
ple, which was dedicated to Fury
since he had helped work on the pro-
ject. The giant memorial, an elabo-
rate wooden structure filled with
makeshift shrines and trinkets of
lives lost, became an annual tradi-
tion.
Burning Man also found itself on
the cover of WIRED magazine after
science-fiction writer Bruce Ster-
ling wrote a Gonzo piece, Greetings
from Burning Man! about the mass
pool of eccentrics congregating in
the desert what he called the new
American holiday.
I went to Burning Man. I took my
kids. Its not scary, its not pagan, its
not devilish or satanic. Theres no
public orgies, nobody gets branded
or hit with whips. Hell, its less pa-
gan than the Shriners. Its just big
happy crowds of harmless arty peo-
ple expressing themselves and
breaking a few pointless shibboleths
that only serve to ulcerate young
people anyway, Sterling wrote.
There ought to be Burning Man fes-
tivals held downtown once a year in
every major city in America. It
would be good for us. We need it. In
fact, until we can just relax every
once in a while and learn how to do
this properly, were probably never
gonna get well.
After that year, anyone who was
in Silicon Valley and had not been
paying attention before now was
paying attention.
Sterling recalled that, already at
that time, the tech culture was seep-
ing into Burning Man.
Probably more techies showed
up next year. But all of California
was tech-ifying at the time. The
change in culture couldnt have been
more obvious. It didnt need me to
say it, Sterling said. Hippie/punk
and cyber always had a fraught rela-
tionship, but there was simply no
way that they could ever leave one
another alone.
The first documented live con-
nection from the playa to the inter-
net occurred in 1994 and in 1996 they
put together the first real netcast
from Burning Man.
We were beaming pictures back
to Brunos Motel. Room 31. Theres a
little tower out in the back, and we
had a dish on this end, and we had a
Yagi receiving dish out on the pla-
ya, Mikel remembered. We were
sending images from Burning Man
live and they would go into this mo-
tel room and we had a 50-60K mo-
dem plugged into the telephone
lines. Bbbbbrrrrr. It took about 20
minutes to upload one picture from
Burning Man, but it was amazing. It
was cool live from Burning Man.
By 1997, CNN, ABCs Nightline,
NBC, Time, Washington Post, and a
German television crew, and publi-
cations from England, France, Ja-
pan and Brazil attended.
While Harvey, Mikel and Law
were considered the three original
founders, Law was out before 1997
ever happened.
I had been kind of unhappy
about the ambition to grow the event
at any cost. Anything that would get
more attention for the event, (Har-
vey) went for it without much dis-
cretion. I didnt like that. We had dis-
agreements. We talked about it. My
ambition was never to make it my
living or my profession, Law said.
Law felt that Burning Man was
the child that ate its parents, and
that the organizers should have
walked away after 1996.
We had drug freak outs, we had
burns, we had deaths, we had people
run over in tents. Larry wasnt here
for any of this, said Law, who also
went broke trying to pay for all the
costs of Burning Man.
Harvey talked about Laws per-
spective in an interview with the Re-
no Gazette-Journal.
Maybe it just got too big for
John, and thats OK, Harvey said.
Burning Man would not exist if it
were not authentic.
While Law criticizes what Burn-
ing Man has become, he still tells
people to go once.
I believe people get a lot out of it,
and I believe in the value of it, but I
dont believe they get that out of it
because of the organization, Law
said.
Organizing the chaos
While Burning Mans explosion
did not happen overnight, it did hap-
pen fast.
After the bedlam of the 10th anni-
versary, Burning Man struggled to
acquire a permit for the event the
following year and the event was
held north of the playa on Fly Ranch,
a privately owned ranch property
filled with hot springs.
While that year was far from per-
fect, that was when Burning Man
started to get its act together as a co-
hesive business with finances, de-
partments and titles.
The beginnings of the Burning
Man Project formed at this point.
What would one day be a nonprofit
that would spend $32.4 million annu-
ally with headquarters in San Fran-
cisco, started as an LLC including all
of todays founders Harvey, Mi-
kel, Rose, Will Roger, Harley Dubois
and Marian Goodell, as well as two
other people, Joe Bullock and Carol
Murrell.
The waterline was right under
our nose, and we were just above the
surface. I think back, and this was
just the weirdest concept for a busi-
ness. You never knew how many
people were going to show up, you
never knew what kind of weather it
was going to be whether it was go-
ing to rain on your ass or blow your
tent down on the playa or what
kind of crazy, wonderful or f***ed
up stuff was going to elate you or sue
your ass. Those are the things we
built a business around, Rose said.
Goodell went on to become the
business brow of the company, tak-
ing on the title of CEO by 2014. Du-
bois became the champion of volun-
teer efforts and was considered the
manager of Black Rock City for 25
See 30 YEARS, Page 7A
PHOTO BY STEWART HARVEY, RGJ FILE

Black Rock Deserts design was that of Rod Garrett, whose initial design was somewhat different when first applied in 1997.
30 years
Continued from Page 6A
years. Mikel continued to drive the
organization to embrace technology
and also continued the efforts of the
Black Rock Rangers.
Harvey continued to be consid-
ered the somewhat elusive Wizard
behind Oz. Rose took on much of the
organization of arts, which had be-
come a more fundamental aspect of
the Burn. Roger, an experienced
camper and overall handyman, was
put in charge of Black Rock City op-
erations and would later delve into
many of the government relations
and create an on-site airport.
We ran it like a family. It wasnt
just business. You didnt get up from
the table and walk away from it. You
cared about the people. There was a
caring there like they were your
brother or sister. There was com-
passion. Its not written anywhere.
Its not part of the 10 Principles, but
theres an attitude that I think is
healthy, Roger said.
In fact, Roger had a big job in
1997: Turn Burning Man into a legiti-
mate or at least somewhat legiti-
mate city. Organize this chaos,
please. The request came from both
organizers and from Washoe Coun-
ty, where the event was held at that
time. Today, it takes place in Persh-
ing County.
I called Rod Garrett, and I said,
Design me a city, and I hung up the
phone right there. He said, What?
So for three days, he didnt sleep and
he came up with the first (Black
Rock City) design, which I couldnt
build because I didnt know how to
survey curves at the time. He want-
ed it to, but we only had three
months time, and we just didnt
know how to do that, Roger re-
called.
Garrett, whom Roger considered
a genius after he had worked with
him on construction projects in
years past, became the architect of
Black Rock City, the crescent-
shaped metropolis that now encir-
cles the man the belly button of the
Nevadas third largest city when in
existence. He also designed the man
base and Center Camp Cafe for
Burning Man until his death in 2011.
Despite the organizations ef-
forts, 1997 did not impress county
officials or the owners of Fly Ranch.
Burning Mans organizers were not
entirely confident that they were
welcome anymore in the neighbor-
hood. Burners left the ranch littered
and abandoned half-dilapidated art
installations stuck in the mud.
We knew what our shortfalls
were and we knew what we needed
to do. After 1997, we looked for a new
place. We looked really heavily at
Goldfield, Nev. It has a beautiful lit-
tle playa there. Oh my goodness.
Around the edges, it looks like the
moon. Its just beautiful there, Rog-
er said. We almost moved it to Gold-
field. But that would have changed
everything. We would have had the
L.A. crowd, the Las Vegas crowd. It
would have been much further from
San Francisco. Like 12 hours. Kind
of a trip. We had already made a lit-
tle bit of inroads here in Gerlach. We
knew Gerlach. And the Black Rock
Desert is like the perfect setting for
big art. We ended up getting the per-
mit for 1998.
That year, Burning Man got seri-
ous. Considering the work put into
building a city, the organizers made
it into a weeklong affair, according
to Roger. The organization also
came up with six different depart-
ments, all of them made up of volun-
teers. One of the departments was
the Department of Public Works, a
conglomerate of some of the hardi-
est souls on the playa. In essence,
they built the city.
BURNING MAN TURNS 30
A Burning Man participant walks in a reflective, astronaut-like suit at the 1999
Burning Man event in the Black Rock Desert.
After John Law was gone, they actually started
thinking about What is the purpose?
BRIAN DOHERTY
EDITOR OF THE LIBERTARIAN MAGAZINE
One of the problems I was hav-
ing was recruiting people for it be-
cause it was seasonal it was four or
five months out of the year, and we
didnt pay, Roger said. So who did I
get? I got people trying to kick a
drug habit or people living under
bridges or people without a job.
Luckily there were always a few
people who were in between jobs
who were smart and skilled and not
strung out. Those are the people that
rose to the top and we ended up rely-
ing on them.
One year, they even hired a circus
troupe who became very popular on-
playa thanks to their bawdy tricks.
Roger has a million stories.
Volunteers also made up the
Black Rock Rangers, art depart-
ment, community services and the
lamplighters, who lit the lamps lead-
ing to the man. Ticket prices also
went up that year, from $30 the first
year, in 1994, to $50 and $65.
A shift had happened, Doherty
said, explaining that Burning Man
didnt change after 1998. It was the
Burning Man then that we know to-
day, he said. Burning Man at that
point chose its future over its past.
Despite bad press during that pe-
riod, the world at large started rec-
ognizing the name of Burning
Man. After all, the rumors and im-
ages were pouring out by then.
In 1997, Buffy the Vampire Slay-
er was ahead of the game and
slipped in a line about a teacher
spending her summer at Burning
Man. Within the decade, Burning
Man had made it on to Reno 911,
American Dad, Malcolm in the
Middle, and The Adventures of
Jimmy Neutron: Boy Genius.
The very first Google doodle,
essentially a fancified Google logo,
was a doodle using a rendition of the
Burning Man logo that Mikel creat-
ed in 1998 when Google founders
Larry Page & Sergey Brin left their
workplace for the festival for a
week. They wanted to let Google us-
ers know that they were off to Burn-
ing Man with the use of the doodle.
Rose even recalls a year when a
Christian television show, the 700
Club, prayed for the Burners souls
after visiting the event for 24 hours.
Although it depended on who you
asked, there was a lot being said
about Burning Man.
Burning Man soul search
By the early 2000s, Burning Man
was less a feat of survival and more
just a happy, miserable, willing ex-
perience of whatever the hell you
wanted it to be. Since getting some
RGJ FILE PHOTO
of the business affairs in order, how-
ever, there was an element of soul-
searching going on.
In 2004, Harvey was suddenly in-
spired to create the 10 Principles,
which would give Burnerss experi-
ences more direction.
After John Law was gone, they
actually started thinking about
What is the purpose? There were
no principles. There was not a stated
set of reasons. That was the most at-
tractive reason. There was this
weird burning ritual and for no rea-
son. And we are bringing weird
s**t, Doherty said. I believe that
Larry all along had a purpose, but he
didnt do anything about it. I think
the reasons that they did it was that
they had to establish a relationship
with government officials. Its a lit-
tle better than saying, Were going
to have a crazy party in the desert.
There is now an ethos, and so you
can tell people, Youre doing it
wrong.
Many of the principles were root-
ed in the early idea of the Communi-
versity, the Suicide Club and the Ca-
cophony Society. They included rad-
ical inclusion, gifting, decommodifi-
cation, radical self-reliance, radical
self-expression, communal effort,
civic responsibility, leaving no
trace, participation and immediacy.
At Burning Man, nothing would
be bought or sold, or even traded. No
advertising would be allowed. The
playa would be left spic and span af-
ter the event each year, a mentality
embraced prior but enforced by
1999 when the organization started
writing a post-event environmental
assessment.
For some old school Burners,
Burning Man was becoming too in-
stitutionalized.
Youre supposed to do this.
Youre supposed to be nice. Youre
supposed to participate. Theres a
Burner way, but before a Burner
didnt exist, Doherty said. How
long did it take for people to tell you
not to do something?
To some, the idea of a master set
of principles written by one person
was contrary to the idea of individ-
uality that got Burning Man where it
was.
I think that the introduction of
the principles may have moved it
into the direction of the cult, said
Steve Outtrim, a wealthy Australian
tech-emperor who also blogs about
Burning Man on his website, Burn-
ers.me. I think the choice of these
particular principles caused confu-
sion and a grey area. There are these
principle Nazis.
One year, Outtrim placed a beer
Reno Gazette-Journal Sunday, August 14, 2016 7A
SCOTT SADY/RGJ
bottle down to tie his shoe and some
bloke comes up to me screaming,
preaching the leave no trace princi-
ple at the top of his voice, he told the
Reno Gazette-Journal.
Burners started, too, to notice a
class structure developing as the
event grew. Between 1998 and 1999,
the event population had spiked
from 10,000 to 15,000. By the year
2000, the population was 25,400 and
by 2005 it was rising toward 36,000.
Today, it is twice the size.
As Burning Man leaked further
and further into pop culture, an Did you
identity crisis came into clear vision know?
for those concerned about becoming
mainstream. An alternative
In 2007, one Burner, Paul David
name for the
Addis, lit the man on fire early in an
effort to recall the sense of chaos first trip to the
that once inspired the ethos of the Black Rock
burn. Desert to burn
Following his arrest related to ar-
son charges, he conducted an inter- the man was
view with WIRED magazine, telling Zone Trip #4,
them that Burning Man had sold out an idea inspired
a decade ago, and he wanted to re-
by a Russian cult
mind Burners of what Burning Man
was founded on: chaos. film called
I decided after 1998 it wasnt Stalker.
worth it. Burning Man was only ad-
vocating social impact and responsi-
bility in the name of its own self-
preservation, survival and expan-
sion, and I was not willing to be a
part of that, Addis told Wired fol-
lowing his arrest.
Burning Man was losing money
hand over fist through a series of
bad decisions and a real lack of busi-
ness acumen. They took a hit in 1997
that was almost fatal. That really
cost the organization in terms of its
fiscal stability and steady account-
ing and in that regard they had to do
a mass appeal. And by doing that,
they sacrificed everything. They
took the edges off and they became
the Alterna-Disney. You have a lot of
people singing, Its a Small World
After All but just to a different
mouse, he told the magazine. ...
Burning Man has been nothing
about the Burning Man anymore ex-
cept for burning the Man. It has
more to do with raising money than Did you
spreading the theory of community know?
so we can all live together.
Addis, who had a history of men- Burning Man
tal illness, took his own life in 2012. first was held on
The Burn was admittedly getting
Baker Beach in
pricier by the year. A ticket cost $100
in 2000. Prices went up to between 1986, but it
$200 to $300 during the aughts, and moved to the
they did not increase substantially Black Rock
again until after 2010. Much of the
money was going toward the bill Desert in 1990
from the Bureau of Land Manage- because Golden
ment, the federal agency that over- Gate Park police
saw and continues to oversee the
event. The organization would later stopped the first
protest the costs of the event from effort to burn
2012 to the present. the man that
Granted, the art was becoming
year on the
extravagant by measure of anyones
wildest dreams sunken pirate beach.
ships, howling coyotes aligned with
the sunset, fire-breathing dragons.
As more and more Silicon Valley
technology gurus flocked to the
event, the technology was progress-
ing alongside the art. The first Fara-
day cage suit, a suit that deflects
electricity, was tested at Burning
Man and hexayurts, a disaster relief
shelter now used for refugees, were
as well, among many other forms of
technology, according to Mikel.
And, while such inventions were
means of networking and fanfare,
they were some of the best party
tricks of the century.
I dont know that Im responsi-
ble, but I brought a lot of tech people
with me, said Mikel, who was em-
bedded in the tech industry. There
was a time when Silicon Valley
would empty out, close up shop be-
cause everyone was out at Burning
Man. We were on the edge of experi-
ence, the edge of what was happen-
See 30 YEARS, Page 9A
 Reno Gazette-Journal Sunday, August 14, 2016 9A

BURNING MAN TURNS 30

30 years ple from different places are going, and

Continued from Page 7A
ing.
The tech folk were also bringing
fancy RVs and and air-conditioned out-
posts, but they also were brainstorming
the ideas of tomorrow, according to Mi-
kel.
Meanwhile, other festivals were
transforming themselves too.
Festivals all over the world from
Wasteland Weekend in Californias Mo-
jave Desert to the modern celebration of
Las Fallas in Valencia, Spain were
adopting some of the bohemian qualities
even if theyre not going theyre thinking
about going, Gillette told the Reno Ga-
zette-Journal. It seems to get at some of
these class movements that are playing
out elsewhere.
Tananbaum never spoke publicly
about the controversy, but Burning Man
became more vocal about its ongoing
battle against Plug n Play camps, camps
where the set-up is executed by paid em-
ployees and self-reliance and communal
effort are secondary, if not foreign.
Many of the camps cater to the tech
crowd, and also to celebrities, everyone
from Katy Perry to Susan Sarandon to P.
Diddy just a few of the stars that have
been spotted at the burn in years past.
Everyone likes to pick on the one per-
SAVE UP
E UTO

60
ALL
of Burning Man, from philosophies of cent that come out to Burning Man and
P TO

70
NOW SAV

%
leave no trace to the generous dose of how theyre changing Burning Man. I

%
fire. say, no, thats not whats happening.
Its important for that thing that Theyre coming out to Burning Man, and

thing that changes peoples lives to be
available to a larger part of society. Oth-
erwise youre only going to have a small
group of people that will have these ex-
periences and it will not affect society,
Mikel said.
The identity crisis, however, came to
a head last year when it became clear
how enmeshed Burning Man was with
some of the most wealthy tech titans in
the nation, and in the world, for better or
worse.
Burning Man has a Board of Trustees,
which is made up of highfalutin folks in
the Burning Man, tech and art worlds.
One of them was billionaire business-
man Jim Tananbaum. In 2015, Tanan-
baum resigned after New York journal-
ist Felix Gillettes Bloomberg Business
article The Billionaires at Burning
Man shed light on the unspoken caste
system at Burning Man.
The story centered on Beth Lillie, a
Burner who first published a guest blog
on Burners.me about how she came to be
a Sherpa for Tananbaum at Burning
Man 2014. Sherpa, in this context, mean-
ing she was a paid servant.
Her grievances were raw, her por-
trait damning, and her tell-all account
immediately touched off a backlash
against Tananbaum that mirrors the San
Francisco culture wars of recent years,
in which symbols of the areas surging
tech wealth have become lightning rods
for anxieties over class and privilege.
Overnight, Tananbaum had become the
Google Bus of Burning Man, Gillette
wrote in his February 2015 article.
It was a story of two worlds colliding
at Burning Man.
Gillette, who never went to Burning
Man but had heard much of it from long-
time Burner friends, said that the story
immediately intrigued him since it indi-
rectly told the darkening fairytale of the
Bay Areas Silicon Valley.
Every year this thing has jumped the
shark, its getting too big, but more peo-
MUST
the community is changing them, said
Roger, one of the founders who had a vi-
tal role in recruiting tech titans to donate
more than $6 million to Burning Man for
O FF
OFF
GO!
the purchase of Fly Ranch this year. If
we can do that, weve changed the world.
Thats an opportunity, thats not a prob-
E
lem. You have to look at it that way.
So, why does the man still burn?
STOREWID
STOREWIDE
Today, that battle over identity and
purpose continues as the organization
expands its wings into the world.
Burning Man collects about $2.4 mil-
lion from the event each year, but it is
funneled back into paying the more than Michael & Sons Fine Jewelry is
70 year-round positions at the Burning
Man headquarters in San Francisco. The moving to Midtown to better serve
now nonprofit organization also is doing
more to fund programs such as Burners our loyal customers! In order to pay BRING IN THIS AD
Without Borders, Global Arts Honoraria TO TAKE ADVANTAGE OF THE
and more art for the annual event in the for our brand new jewelry store, FOLLOWING LIMITED TIME OFFER
Black Rock Desert.
Burning Man Project also has pur-
were liquidating the inventory in PAIR OF DIAMOND
chased the Fly Ranch, the 3,800-acre our old jewelry store which means STUD EARRINGS
property where the 1997 event was held. 1 CT TW, E/F COLOR, SI 3 CLARITY
It is filled with hot springs, the colorful SAVINGS UP TO 60% OFF! 60% OFF WAS $3,995
Fly Geyser and wetlands beyond the eye
can see. Though it will take time, the FINANCING AVAILABLE! NOW $1,599
founders envision a year-round home for
Burning Mans global community. 1/2 CT TW, EGL CERT D/E
As for the founders, they are hoping Sincerely, COLOR, I1 CLARITY
to hand the torch off to the next genera- 50% OFF WAS $1,195
tion. They are tired but proud of what
they have created. NOW $595
Burning Man is on a zig-zagged path.
And another thing is to have faith in your David Lorenz
fellow human beings. There is a lot dark-
ness in our times right now, but by and
large people are inherently good, for the
most part. Put your faith in that and
help everyone else rise with you, Mikel
said.
Even Law, the estranged founder who
works on neon signs from a clocktower | | |
2001 E. SECOND STREET RENO NV 775-786-5110 michaelandsonsjewelers.com |
in Oakland, still believes in the creative
magic of Burning Man.
MONDAY SATURDAY 9:30 AM 6PM SUNDAY 10 AM 5 PM |
Things cant stay the same, Law
*WHILE SUPPLIES LAST. ALL SPECIAL ORDERS AND CUSTOM DESIGNS WILL BE QUOTED AT THE SALE PRICE. DUE
said. Ive never advocated for things to TO THE DEEP DISCOUNTS BEING OFFERED ALL SALES FINAL. LAYAWAYS FOR THE LENGTH OF THE SALE ONLY.
stay the same. SALE DISCOUNTS CANNOT BE COMBINED WITH ANY OTHER DISCOUNTS OR CREDITS. SEE STORE FOR DETAILS.
RJ-0000529107

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