Creating Jobs

For A New California

 As the state flower, the California poppy represents
all that Meg values about California: prosperity,
renewal, unity. Early settlers saw poppy-covered hills
and believed they had found the Golden State.
It is time to recapture that excitement again.
Across our great state, poppies represent
the promise of A New California.

2 Meg W h i tm a n : C REATING J O B S F O R A NE W C ALIFORNIA

From Meg Whitman
Dear Fellow
Dear Fellow Californian,
Californian,
T
hank you for taking a few
moments to learn more about
my ideas for building A New
California. I appreciate your
interest in my campaign and
hope my jobs plan will provide you with
a better understanding of the type of
governor I hope to be – one focused
on putting Californians back to work.
California faces one of the most
challenging times in our state’s history.
Because of the unfriendly business
environment, along with some of the
highest tax rates in the nation, families
and businesses are being forced to make
unthinkable trade-offs, including leaving
the state they love. But I am optimistic
Creating Jobs
Creating Jobs about California’s future.
for
For I am running for governor because
I believe everything is still possible in
A New
A New California
California California. That is why as governor,
creating jobs will be my top priority.
It is the only way we are going to
clean up the mess in Sacramento.
I have the unique skill set and the
detailed plan to get California
going again.
At eBay, I grew a startup with 30
employees and $4.7 million in revenue
to a Fortune 500 company with 15,000
employees and nearly $8 billion in revenue.
I am the only candidate who has created
the conditions for tens of thousands of small
businesses and individual entrepreneurs
to grow a business and thrive. I think
Sacramento needs a little bit more of a
business-like attitude. We have to be honest
about our problems, offer grown-up solutions
and put an end to the partisan bickering and
hand-wringing that is business as usual.
I am running to reinvigorate California’s
economic potential. In the following pages,
I have laid out my road map to create
two million new private-sector jobs by
the beginning of 2015.
If you have ideas on how we can
move California forward, please contact
our campaign. We will listen. We want this
campaign to be special, one that addresses
your concerns and speaks to your hopes
for what A New California can be.
Together, we can put California back
to work and make our state great again.
Sincerely,
Meg Whitman
4 Me g W hit m a n : C R EATING JOB S F OR A NE W C ALIFORNIA
 Contents 2010

Meg Whitman visits CareFusion, a medical device company, in Palm Springs, April 2010.

California in Crisis Meg’s Jobs PLan Failure follows A New Kind of Leader
him everywhere

6 California in Crisis
8 Crisis by the Numbers
- Unemployment
- Taxes
- Business Climate
- Debt & Future
Forecast
10 Jobs Are On The Way 22 An Introduction 30 On the Horizon:
to Jerry Brown A New California
13 Provide Job-Creating
Tax Cuts 27 Jerry Brown’s 32 About Meg Whitman
16 Streamline and Greatest Hits
25 Join Meg!
Reform Regulations 28 A Lifetime in Politics
18 Recruit New Industries 29 A Legacy of Failure
and Retain Existing
Employers
19 Solve California’s
Water Crisis
20 Meg’s Road Map
to 2 Million New
Private-Sector Jobs
by 2015

ON THE COVER: (Clockwise from top left) Meg Whitman on a tour of Cannon Safe, Inc. in San Bernardino; Meg Whitman visits the Port of Los Angeles;
Meg Whitman speaks to employees of Whittier Fertilizer in Pico Rivera; Farmers harvesting yellow bell peppers outside Gilroy; Meg Whitman on a tour
of Cannon Safe, Inc. in San Bernardino; Factory worker welding; Meg Whitman speaks at San Joaquin Equipment in Modesto; Meg Whitman tours
Graniterock in Redwood City; Meg Whitman tours CareFusion in Palm Springs; Meg Whitman tours Fowler Packing Company in Fresno; Solar panels
and wind turbines during sunrise; Meg Whitman speaks at Harlan Ranch in Clovis.
 Meg Whitman is
determined to bring
a new approach to
Sacramento. One that
demands we create
jobs and lower taxes.
One that requires more
efficiency and better
services. And one
that makes a renewed
commitment to
improving our schools.

#
6 CREATING
Meg W h i tmJaOnB:SCFREATING
OR A NE JWO C
BAS LFI FOOR
R ANIA
NE W C ALIFORNIA
California in Crisis
 CRISIS

Crisis by the numbers ...

UNEMPLOYMENT
12.4%
California’s unemployment rate.
In May 2010, only Michigan and
Nevada had higher rates.

2.2 million
Number of Californians who were
out of work in the first half of 2010.
More Californians are out of work
than the populations of 15 states.

10.1%
California has lost 10.1% of its
workforce in the past three years.

TAXES

8.25%
California has the highest state sales
tax in the nation compared to the
national median of 5.85%.

48th
The rank of California’s business
tax climate according to the
Tax Foundation.

8th highest
California has the 8th highest
corporate tax rate.

8
 CRISIS

but we can build A New California.

BUSINESS CLIMATE
Worst for business
CEO Magazine calls California
absolutely the worst state to
do business in.

39th
Forbes magazine ranks California
39th when it comes to state
business regulations.

46th
The U.S. Chamber of Commerce
finds California has the 46th worst
lawsuit climate in the nation.

DEBT &
FUTURE FORECAST
$20 billion
California has a $20 billion budget
deficit and has the highest rate for
insuring its debt.

143%
The amount the state spends
annually on servicing the debt has
increased by 143% in the past
decade and is forecast to increase
50% by 2015.

Double Digits
UCLA’s Anderson Forecast predicts
that unemployment will remain in
double digits until 2012.
# Meg W hit m a n ’ s P oli c y A g e nd a for A Ne w C ali forni a
Building A Meg Whitman has a

New California
plan to prime California’s
economic pump to start
creating jobs immediately.
Meg’s plan will make
California competitive
again with neighboring
states, raise our standard
of living, grow our tax
base and help put an end
to the perpetual budget
problems in Sacramento.

1
#0 Meg
Meg W hit
W hit m amna’n’s P oli
s P oli c yc y
A gAegnd
e nd
a a for
for A A
NeNe
ww C ali
C ali forni
forni a a

Create Jobs
Provide Job-Creating
Tax Cuts
With California facing a $20 bil-
lion deficit, we have to be strate-
gic and effective in the tax relief
we provide. We need targeted tax
cuts to get the economy moving
again and get Californians back
to work. Simply put, growing
the economy is the only way out
of the mess that’s been created
by poor budget management
in Sacramento. With the fiscal
crisis California faces today, the
state must first see revenues
increase from economic recovery
before providing across-the-board
tax cuts. Meg has a realistic
plan: spark job growth now by
quickly enacting targeted tax
cuts that are affordable and im-
mediately impact key sectors of
our economy to create new jobs.
Once our economy begins to grow
again and spending has been cut,
Meg will provide broad-based in-
come tax relief and take steps to
simplify California’s tax system.
As governor, MEG will:
Eliminate the Small
Business Start-Up Tax
Meg will eliminate the $800
fee that new business start-ups
are currently required to pay
in California. Entrepreneurs
should not be penalized for
launching a business venture.
Meg’s Jobs Plan
The LLC filing fee is nothing
more than a tax on jobs. The
state that put “start-up” into the
national lexicon needs to repeal
this tax.
Eliminate the Factory Tax
California is only one of
three states that
taxes manufac-
Did you
turing equip-
know?
ment without
offering a tax
credit or exemp-
tion. The factory AK, FL, NV, NH, SD,
tax is a major TN, TX, WA and WY
obstacle to keep- Have No State
ing high-paying Capital Gains Taxes
manufacturing
jobs in California.
Increase the Research and
Development Tax Credit
Meg will increase the R&D
tax credit for California busi-
nesses from 15 percent to 20
percent, which conforms to the
federal level. This is the same
level of tax credit that many of
the states we compete with offer
today. This tax cut will promote
investment in the technologies
and industries of the future.
California is the innovation
capital of the world and our
tax policies need to be aligned
to support our major economic
advantages.
Promote Investments for
the Agriculture Industry 
The agriculture industry is
vital to California’s economy.
Meg believes that by providing
a tax credit to encourage invest-
ments in water-conservation
technology, we can reduce our
state’s consumption and benefit
all Californians.
Eliminate the State Tax
on Capital Gains
California is one of a
few states in the country
that taxes capital gains
at a higher rate than
traditional income. This
is double taxation at its
worst. California’s tax
treatment of capital gains
is a major impediment
to capital formation and
investment in new jobs.
We should align California’s tax
treatment of capital gains with
that of other competing states.
“Excessive taxation starves
our economy of innovation
and entrepreneurship.
We need to build the new
California economy with
the goal of making it easier
to start a new business and
create jobs in our state.” 
 – Meg Whitman
13

Establish Academic
Enterprise Zones
Meg will take advantage of
the academic excellence at our
universities and create economic
opportunity zones to encourage
businesses to locate within a
specified zone around these
institutions. Tax incentives of-
fered within these zones would
be focused on hiring workers,
promoting research and develop-
ment, increasing access to state
funds and loans and encourag-
ing a close collaboration with
universities. For example, the
University of California, San
Diego and the biotech region
of San Diego are closely linked
and provide leverage points for
significant economic growth and
job creation. The same is true
in communities where other
UC campuses are located.
Accelerate Depreciation
of New Business Equipment
Meg will provide a more
favorable depreciation schedule
to encourage farmers, manu-
facturers and other companies
to invest in new equipment and
technology that will make them
more competitive and better able
to hire Californians.
General Fund
Bond Debt
20
99
19
$
23
billion
14 Me g W hit m a n : C R EATING JOB S F OR A NE W C ALIFORNIA
Meg’s Jobs Plan
“We cannot continue to
have one of the worst tax
environments for jobs in
America and expect to remain
the Golden State. My tax cut
plan encourages research and
development, promotes capital
formation and investment in
new jobs and provides targeted
tax relief to jump-start our
economy. Long term, we’re
going to reduce marginal rates
and modernize California’s
tax structure once our budget
situation has been stabilized.”
– Meg Whitman
08
$
53 According
to Forbes
billion magazine,
California’s
debt burden is
the 47th highest
in the nation.
Source: Secretary of State Voter Guide
Provide a $10,000 Tax
Credit for Home Purchases
To encourage homeownership
and lessen the economic damage
of last year’s mortgage crisis,
Meg will provide a $10,000 tax
credit to the buyers of new and
existing homes. This will boost
California’s real estate industry
and improve the values of exist-
ing homes.
Provide a Tax Credit for
Green Tech Job Creation
California has the ability to
lead the nation in the develop-
ment of green tech jobs. The
state has always been an innova-
tive leader and it is time to take
advantage of this great economic
opportunity by investing in job
creation. Meg will create incen-
tives for employers to create
green tech jobs by offsetting part
of the cost of hiring new workers
through a tax credit. These cred-
its will apply only to permanent
jobs directly involved in the
development of alternative en-
ergy and other environmentally
friendly technologies.
A Final Word
The only way to solve our
towering unemployment is to get
the economy moving again. Meg’s
tax plan would be a significant
economic boost to the state. Meg
is promoting a balanced approach:
cut targeted taxes, clean up the
spending mess in Sacramento and
then use new revenues once the
budget has been stabilized to pro-
vide marginal tax rate reductions
and make California’s tax system
simpler and fairer.
Meg believes that too much
debt is irresponsible. We must act
now by making the necessary cuts
to government spending. We can’t
continue to use gimmicks to patch
up the structural problems with
the General Fund while billions
get added on top of the state’s
debt.
 Meg’s Jobs Plan

Fast Facts

600,000
The number of manufacturing jobs California
4 of 6
Of the nation’s metro areas with the
has lost since 2000, which equals 32 percent highest foreclosure rates are in California.
of the state’s industrial base.

48th
The rank of California’s business tax climate.
$500
On average, each California household is
Our key competitors Washington, Nevada paying about $500 this year to service the
and Utah rank in the top 10. state’s debt.
Historical
Debt

$2,000
$1,800
$1,600
$1,400
$1,200
Per Capita Bond

$1,000
$800
$600
$400
$200
$0
1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008
2009

Source: California Treasurer’s Office, Debt Affordability Reports

15

Streamline
and
Reform
Regulations
To work in tandem with her
targeted tax cut plan, Meg has
outlined a series of reforms and
initiatives that will provide
meaningful relief to employ-
ers and consumers from costly
regulation and frivolous litiga-
tion. These policy changes will
improve the jobs climate in Cali-
fornia and send an important
message that the state is once
again serious about recruiting
and retaining businesses. At
this time, cutting regulatory and
litigation costs is a more respon-
sible way to reboot California’s
economy than across-the-board
tax cuts. Doing so will have the
same stimulative effect as a big
tax cut without blowing a larger
hole in the budget and adding
to the state’s already troubling
level of debt.
“While working at eBay,
I gained a deeper, more personal
understanding of the damaging
effect that unfounded regulations
and frivolous litigation can have
on small businesses. The economic
toll of heavy-handed government is
one of the reasons that motivated
me to run for governor. When we
improve the regulatory environment
in California, we will have an
immediate positive impact on the
jobs climate.” – Meg Whitman
$ 13
The cost of government
regulations for the
average resident in
California is more
THOUSAND than $13,000 a year.
16 Me g W hit m a n : C R EATING JOB S F OR A NE W C ALIFORNIA
Meg’s Jobs Plan
As governor,
Meg will:
Establish Business
Development Teams
for Permitting
Implement a
Strategic Time-Out on
Increasing jobs will be “Job
#1” of the entire Whitman
New Regulations
On taking office, Meg will
impose a moratorium on
Administration. A primary
stumbling block for businesses
in California is the state’s
all new state regulations arcane permitting process that
hurts the economy and strangles
until a 90-day review of the eco-
job growth. California state
nomic impact and relevance of
government can directly help
existing laws is completed. There
create jobs by establishing Busi-
would be exceptions made for
ness Development Teams from
rules and regulations governing
key permitting agencies to help
public health and safety.
businesses get the permits and
licenses they need, and by creat-
ing a one-stop, online permit
application to streamline the
permit process. Furthermore,
Meg will coordinate existing
government funding for new
technologies and encourage
small business competition for
government contracts for goods
and services.
Harmonize
Regulatory Authority
Too often, overlapping claims
of jurisdiction by government
bodies create disjointed poli-
Require an Economic
cies and regulations that harm
Cost-Benefit Analysis
employers and fail to achieve the
of New Regulations
worthy objectives of the underly-
Meg will ensure that new
ing goals. As governor, Meg will
state regulations are given a
issue an Executive Order to
thorough economic cost-benefit
require agencies, departments,
analysis before they are adopted.
boards and commissions to re-
Too often when a department
view their jurisdictional author-
or agency conducts an economic
ity and report overlapping areas.
analysis, it is merely perfunc-
The goal is to eliminate redun-
tory without a true assessment
dant functions and programs
of the economic impact. In the
and expedite compliance.
Whitman Administration, the
relevant regulatory bodies will Modernize Workers’
be required to identify any nega- Compensation Reforms
tive economic impact. If there California’s landmark 2004
is an economic cost, the Admin- workers’ compensation reforms
istration will ensure it’s in the initially succeeded in making
our system more competitive
public’s best interest.
166
California’s workers’
500
The number of jobs that would be created if California’s
regulatory environment were to improve from the 39th % compensation costs,
per $100 of payroll, are
worst in America to the 35th. Each additional five-point
still 166 percent higher
THOUSAND improvement would bring another 500,000 jobs.
than the national median.

and fair to employers, but costs
are beginning to increase again.
Meg will take steps to ensure
that our workers’ compensation
costs are kept in check and do
not vastly exceed those of com-
peting states in the West, while
also protecting our workers.
Give a Fresh
Look California: 46th Worst
to AB 32 Lawsuit Climate in US 1
Meg is com-
mitted to pro-
moting policies
that ensure Cali-
fornia remains
a leader in clean
technology. She
will preserve our
status as world
leader in alterna-
tive energy de-
velopment and the fight against
climate change. The next gov-
ernor must recognize, however,
that things have changed since
AB 32 was enacted in 2006. The
state’s unemployment rate has
nearly tripled since then, growing
from 4.6 percent to more than
12 percent today. Recent studies
have shown that AB 32 will have
an impact on California jobs and
that further economic analysis
is needed to measure the true
impact of the law’s implementa-
tion on our state’s economy.
To ensure California’s climate
change law does not become an
obstacle to job creation, Meg has
called for a one-year moratorium
on specific AB 32 regulations.
This additional time will allow
for careful examination of the
true costs and benefits of each
proposed rule. Meg’s goal is a
smart, thoughtful and balanced
approach that keeps California
at the forefront of the green
Meg’s Jobs Plan
economy, while also protecting the 46th worst environment for
our workers and their jobs. lawsuit abuse in the country.
The Civil Justice Association of
Improve California’s California, citing a recent study,
Labor Laws and estimated the tort system in
Workplace Flexibility California costs almost
California’s labor laws are $32 billion annually. Ironically,
antiquated and burdensome California is also the state
California: 49th least friendly
state for small business 2
Best Worst Best Worst
to job providers. One glaring with the nation’s best medical
example is the rigid rules that liability laws. Meg will extend
prohibit businesses from offering the state’s successful $250,000
family-friendly, flexible schedules cap on punitive damages in
to their workers. While most medical liability lawsuits to
states don’t start counting over- other tort cases involving
time until 40 hours have been product liability. She will also
worked, employers in California reform anti-jobs litigation, such
are required to pay higher wages as the onerous “Sue Your Boss”
after more than eight hours have cases, the state’s version of ADA
been worked in a single day. (Americans with Disabilities
Meg would update California’s Act), which is so often used
workplace laws so that workers to extort attorneys’ fees, and
could enjoy more flexibility in other similar laws pushed by
their schedules, such as working California’s labor unions and
four, ten-hour days instead of trial lawyers. Meg will pursue
five, eight-hour days. This will class action reform to set limits
reduce traffic congestion and free on plaintiff lawyers’ contingency
up parents to spend more time fees and end a system that only
with their children. It will also benefits the lawyers who file
allow employers to better manage the lawsuits. Meg also wants
their workforce to respond to the to end the use of “greenmail”
demands of their customers. – frivolous lawsuits filed by nar-
row interest groups to exploit
End Lawsuit Abuse environmental laws to benefit
According to the U.S. Cham- their own agenda, not what the
ber of Commerce, California has laws intended.

72
$
million
Amount that the city of Los Angeles
spent on litigation-related expenses
in 2008, enough money to pay for the
salaries of 1,271 police officers. 15
There are now more
Californians out of work
than the respective
populations of 15 states. 70
Average number of
hours drivers in Los
Angeles spend stuck
in traffic per year.

Source: 1. United States Chamber of Commerce 2. Small Business and Entrepreneurship Council 2009 Business Survival Index 17

Recruit New Industries and
Retain Existing Employers
California is losing jobs to com-
peting states such as Arizona,
Nevada and Texas, not only
because our regulatory and tax
costs are excessively high, but
also because our state officials
do not do an effective job of sell-
ing California’s economic attri-
butes to existing and prospective
employers. Northrop Grumman
announced in January that it
is moving its corporate head-
quarters from Los Angeles to
the Washington, D.C. area,
taking hundreds of jobs with it.
Northrop Grumman joins Nis-
san North America, Computer
Sciences Corporation and Hilton
Hotels as marquee employers
that have left California in
recent years.
As governor, Meg will:
Head an Economic
Development Sales Force
California suffers from hav-
ing a reputation as the most
hostile place to do business in
America. The state needs to
have a dedicated team of eco-
nomic development profession-
als who have the sole mission
of selling the state’s positive
attributes to new businesses
and existing ones. This model
is being used successfully by
our major competitors such as
Texas, Arizona and Nevada. It is
time to put a sign up that says
California is once again open
for business. Meg will operate
as the state’s Chief Sales Of-
 
ficer and will also empower a
2/3
18
Two-thirds of studio movies are
now made outside of California.
Me g W hit m a n : C R EATING JOB S F OR A NE W C ALIFORNIA
Meg’s Jobs Plan
Jobs Ombudsman to work with
new and existing employers to
navigate the various regulatory
agencies and departments that
impact their businesses. This po-
sition will be an advocate for job
providers and with Meg’s other
pro-job reforms will help change
the state’s culture and reputa-
tion of being hostile to business.
Recruit the Best and
the Brightest with
More H-1B Visas
Ensuring that California has
a highly skilled workforce is es-
sential to recruiting and retain-
ing businesses in high-growth
sectors such as alternative
energy, biotech and information
technology. There are currently
tens of thousands of elite foreign
students who are here legally
on student visas, studying in
American colleges and universi-
ties to obtain advanced degrees
in math, science, economics
and business
management. Our
immigration laws
should be reformed
so that our economy can
benefit from the knowl-
edge these students
have obtained in our universities
instead of being forced to take
their skills back to their native
countries and join businesses
that compete with the United
States. Meg supports increasing
the number of H-1B visas award-
ed each year.
“I’m tired of losing pioneering
California companies such as
Northrop Grumman to other
states. I’ve been a Fortune 500
CEO and I know how to get
businesses to stay here or move to
California. My Administration
is going to listen to their concerns,
align our policies to make them
more competitive and aggressively
recruit their counterparts in other
states to bring their good-paying
jobs here.”
 – Meg Whitman

Solve California’s
Water Crisis
Turning our back on the state’s
ongoing water crisis is turning
our back on jobs. As a major
global supplier and the most
agriculturally productive state
in the nation, California’s agri-
cultural industry is not one we
can afford to lose because of lack
of political foresight. In order to
remain a leader in agriculture,
we must face the significant
water supply issues that are
currently plaguing our state and
costing us thousands of jobs.
Meg is committed to addressing
California’s water problems and
supports new water storage and
delivery projects.
As governor, Meg will:
Support the “Two Gates”
Project
Meg supports building an
intermediate solution to increas-
ing our state’s water supply.
The “Two Gates” project pres-
ents a viable solution that
would protect the Delta smelt
while increasing water flow.
Support the Construction
of Above and Below-Ground
Water Storage
Meg believes that California
needs to make investments in
infrastructure to ensure that we
have adequate reserves of water
to address future droughts and
shortages.
Secure California’s Water
Supply by Constructing an
Alternative Conveyance
System
In order to maintain a reli-
able source of safe drinking
water, Meg believes it is vital
to update our water delivery
Meg’s Jobs Plan
system. As a solution to
protecting the Delta’s criti-
cal environments, a new
conveyance system would help
relieve pressure on the Delta
while safeguarding California’s
water supply.
95,000
Strengthen our
Conservation Efforts
Meg will call on all
Californians, urban and Economists from the
University of California,
rural, residents and indus- Davis forecasted the
try, to conserve one of our existing drought and
most important resources. water restrictions
She will be a champion could cost our already
for incentives that en- battered state economy
up to $2.8 billion and
courage businesses and 95,000 jobs.
homeowners to conserve
water. Meg believes that
new technologies and con-
servation strategies are vital to
becoming sustainable and that it
is important that we continue to
view conservation as part of the
overall solution.
Promote the Use
of Technology
Meg believes that technolo-
gies such as desalination and
water recycling must not be
overlooked as promising solu-
tions to our water crisis. As
governor, she will work to reduce
the regulatory barriers that
are preventing California from
attracting companies that will
help build the technology we
need to sustain a reliable
water supply.
9 out 9 of the top 10 agriculture-producing
of 10 counties in the nation are in California.
19
 Meg’s Jobs Plan

Meg’s Road Map to 2 Million N

New Jobs
Created By
Industry*
Agriculture
Construction
47,000
All Other 1 94,000
536,000 Manufacturing
208,000

Retail

Leisure &
375,000
Hospitality
192,000

Information
Education 65,000
42,000
“My team and I
have dissected the Financial Services
Health Care
California economy, 181,000 Business Services 91,000
identified the growth 250,000
opportunities and constructed a policy
agenda that will put us on a pathway
to the creation of two million jobs by
the beginning of 2015.”
– Meg Whitman

*IMPORTANT

NOTE ON ESTIMATES: The Road Map outlines estimates in growth in employment by industry as an outcome of a full implementation of Meg’s job plan. This
is a target estimate only. The figures provided on this page are the result of a detailed economic and policy analysis but are intended only as initial estimates. No expert
or group of experts can accurately predict or guarantee the future, and the exact state and federal policy environment California will face over the next four to five years, as
well as the condition of the global economy, is always uncertain. These estimates are a goal that the Whitman Administration will aggressively pursue. Actual sector-by-
sector numbers may evolve over time as conditions change. A strong overall net growth in California jobs will be the Whitman administration’s top priority.

Regulatory Reform
Implement Strategic Time-Out New Regulations
Perform Cost Analysis of New Regulations
Harmonize Regulatory Authority
Modernize Workers’ Comp Reforms
Review AB 32
Improve Workplace Flexibility
End Lawsuit Abuse
Provide One-Stop Business Licensing
Agriculture

Construction

Manufacturing

Retail

Information

Financial
Services

Business
Services

Health Care

Education

Leisure &
Hospitality

All Other*

1 “All Other” includes: Transportation, wholesale

# trade, utilities,
Me gmining
W hit
andm a nindustries
other ’ s P oli c y A g e nd a for A Ne w C ali forni a
 Meg’s Jobs Plan

New Private-Sector Jobs by 2015

Meg’s jobs plan is designed to return our state to full employment. This is an
ambitious goal, but it can be accomplished if California reforms its tax, regulatory
and statutory policies with an eye toward fostering innovation and entrepreneurship.
Washington, D.C. must also play a role by supporting fiscal policies that lead to the
creation of new jobs.
To put Meg’s jobs goal in perspective, there are approximately 1.3 million
small businesses in California. If each one of them created just one new job,
Meg would be two-thirds of the way to her goal.
Unlike others in politics who simply make promises, Meg Whitman has
a detailed strategy to create good new jobs. Meg and her team have analyzed
California’s economy and have created a sector-by-sector strategy for job creation.

Target Increase In Industry Employment

18.0%

16.0%

14.0%

12.0%

10.0%

8.0%

6.0%

4.0%

2.0%

0.0%
Agriculture Construction Manufac- Retail Information Financial Business Health Care Education Leisure & All Other*
turing Services Services Hospitality

Effectiveness of Key Policy Components

Tax Relief
Promote Investments for the Agriculture Industry
Eliminate Factory Tax
Increase R&D Tax Credit
Eliminate Start-Up Tax
Eliminate the State Tax on Capital Gains
Establish Academic Enterprise Zones
Accelerate Depreciation of New Equipment
Provide Homebuyers’ Tax Credit
Establish Green Job Creation Tax Credits
Agriculture

Construction

Manufacturing

Retail

Information

Financial
Services

Business
Services

Health Care

Education

Leisure &
Hospitality

All Other*

High Impact Low Impact

 Jerry Brown: A Legacy of failure

“Politics started
the day I
was born.”
– Jerry Brown

1938 1959-1967 1964-1965 1967 1968 1971-1975 1975-1983

Brown is born Father Pat Brown California Supreme Court Founded California Peace Elected to Los Angeles California 34th Governor
in San Francisco served as 32nd Law Clerk Slate and Treasurer for Junior College Board Secretary of State of California
Governor of California Eugene McCarthy campaign

22
 jerry A Lifetime in Politics
brown A Legacy of Failure

Jerry Brown was born into a political dynasty and has spent a lifetime in the
family business running for office.

As Governor, Mayor of Oakland and now Attorney General, Brown has waged a
war on jobs, driven by his liberal philosophy of more regulations, more taxes
and more spending. After his 8 years as governor, he left the state with record
unemployment and 1.3 million Californians out of work. His record is one of a job
killer who for 40 years has failed to keep his promises.

Voters deserve better than Brown’s non-answers to serious questions about how
he would fix our state’s pressing economic problems.

Jerry Brown won’t tell Californians what he plans to do if

given a third term. Asked recently how he would fix the
state’s budget, Brown said, “It's very difficult but I have a
plan. I'll tell you after the election.” In fact, Governor Brown
never had a plan during his first turn at the job, from 1975-
1983. After leaving office, Brown said he campaigned on
“a lie.... I didn’t have a plan for California.”

1976 1980 1982 1989-1991 1991 1992 1999-2007 2007-Present

Failed run for Second failed run Failed run for California Democratic Second failed Third failed run Mayor of Oakland California
U.S. Presidency for U.S. Presidency U.S. Senate Party Chair run for U.S. Senate for U.S. Presidency Attorney General

23
 Jerry Brown: A Legacy of failure
Jerry Brown:
HAD NO PLAN FOR CREATING
PRIVATE-SECTOR JOBS
Jerry Brown served as governor from 1975 until 1983,
an era marked in large part by economic uncertainty and
rudderless political leadership. Brown told a national
television audience in 1995, campaign promises are “a
lie. ... You run for office and the assumption is, oh, I know
what to do. You don’t. I didn’t have a plan for California.” In
his second term, the number of unemployed Californians
increased by more than 600,000.
JOBLESS RATE NEARLY DOUBLED
In Brown’s second term, the jobless rate soared from
6.5 percent to 11.1 percent, a record high. But he did
grow state government jobs – by 20,000 over his eight-
year term.
Promised “era of limits”,
but grew gov’t 120%
Brown was elected governor on a platform of no new taxes
and espoused the mantra of reduced expectations for an
“era of limits”. Brown’s only idea of limits, however, was
to discourage business growth and kill job creation. He
grew state government spending by 120 percent, raised or
endorsed $7 billion in new taxes and expanded business
regulations. In his second term in office, Brown signed a bill
hiking the state gas tax by two cents, a $2.7 billion increase,
and it included a provision allowing local governments to
raise the gas tax even higher. He also doubled the vehicle
registration fee. He proposed a $5 billion sales tax increase.
And with a deficit looming, Brown’s final budget called for
$1.5 billion in accelerated tax collections and new fees on
utilities, farmers and college students.
Jerry Brown called for Jerry
$7 billion worth of tax hikes. doubled the vehicle
He wanted to tax: registration fee.
Farmers
Utilities
students
24
He granted vast new powers for public employees to
unionize. That move has led to the lavish state worker
retirement system that today has left California taxpayers
on the hook for at least a $100 billion unfunded liability.
Pursued Anti-Business agenda
When Jerry Brown became governor in 1975, he brought in
environmental, consumer-protection and social activists.
Within months, the Brown appointees were issuing new
regulations widely decried by business and professional
interests as job killers. Dun & Bradstreet ranked
Under Brown, the jobless rate nearly
DOUBLED from 6.5% to 11.1%
11.1%
6.5%
California second to the bottom when considering where
to locate a plant, citing excessive regulation and a
strong union presence.
RAISED TAXES ON EMPLOYERS
The California Chamber of Commerce’s president said,
“Under our so called no-new-taxes Brown administration
we’ve been paying $800 million more in taxes. It’s clear
California’s elected leaders and their appointees have
never taken a course in economics.” Brown sought to
abolish the two-thirds requirement to alter business taxes,
supported the unitary tax on multinational businesses,
raised the unemployment insurance tax,
and backed other taxes that discouraged
Brown EVEN companies from expanding to California.
PUT UP BARRIERS TO
JOB GROWTH
According to one analysis, Brown’s
“record of hostility to the state’s
economy” included an almost doubling
of state spending in his first two years
compared with Ronald Reagan’s last four
years, a nearly complete halt to highway
 Jerry Brown: A Legacy of failure
construction, a public utilities commission that limits new
business to piddling allotments of natural gas, and a tax
and environmental-control system that has discouraged
Dow Chemical, Alcan Aluminum, Anchor Hocking Corp. and
many other companies from building facilities here.
TURNED AWAY MAJOR EMPLOYERS
Dow Chemical gave up on a plant that would have
used clean technology and created 1,000 jobs. In
two and half years, the company spent nearly $5 million and
only obtained four of 65 necessary permits.
During his time as Governor,
Jerry Brown turned a
into a
$6
$1
billion
billion
surplus
deficit
Jerry Brown met with the top executives of Honda. Why
should Honda consider California for its first American plant?
“Hippies”, Brown replied. “Blue jeans. All important trends
start in California.” Honda went elsewhere.
CAMPAIGNED AGAINST PROP. 13, CALLING IT
“A RIPOFF”
While Brown dawdled, California taxpayers in the 1970s
were being pushed into higher income tax brackets because
of inflationary pressures. Escalating property taxes, with
no caps, were threatening to drive people from their
homes. Brown did nothing to fix the inequities. Angered,
voters overwhelmingly passed Proposition 13 in 1978.
While Brown had tried to urge its defeat, calling it a “ripoff”
and “consumer fraud,” the voters simply ignored him.
COST JOBS BY FAILING TO ACT IN CRISES
Brown was roundly criticized for not taking practical steps
to address the state’s debilitating drought between 1975
and 1977.   He failed to act when a pest, known as the
Mediterranean fruit fly, severely threatened the state’s
agriculture industry. Brown cost California agriculture
$100 million.
Brown Called “Worst Administrator
Ever To Come Down The Pike”
As governor, Brown showed virtually no skill or desire to
work with the legislature, prominent Democrats and even
his own staff. Democratic Assemblyman Louis Papan simply
called him “the worst administrator ever to come down the
pike.” Democratic Assembly Leader Leo McCarthy bluntly
said Brown “isn’t willing to work at the job of being a unifying
leader.”
By almost everyone’s account, Brown was a notoriously
poor manager, often unfocused and almost always without
a plan. Brown simply called it “creative inaction,” and once
said, “Sometimes it’s better to do nothing.” The result was
a nearly dysfunctional governor’s office. Sadly, Californians
paid the price.
While Brown happily named a state astronaut and
the publisher of the Whole Earth Catalog as a special
consultant, two years into his administration nearly one of
five board and commission appointments remained vacant.
He also was widely faulted for letting highways decay and
ignoring public education. “He let state legislators or his
own appointees deal with those, and he wasn’t around
even to correct their more grievous errors,” The Sacramento
Bee concluded. During one stint in 1979, busy running
for president, Brown spent 79 out of 100 days outside of
California.
LED CALIFORNIA TO DEFICIT SPENDING,
BUSINESS UNCERTAINTY
When Brown left office in January 1983, more than
1.3 million Californians were out of work, nearly double
the number four years earlier at the start of his second
term. He’d turned a $6 billion surplus into a $1 billion
deficit. The Sacramento Bee reported that California was
“flat broke and on the brink of bankruptcy.” California’s
government was on the verge of issuing IOUs for the first
time since the Great Depression and unemployment was
a record-high 11.1 percent, only surpassed during this
current recession.
In a 1995 speech, Brown said, “Remember, in 1982, we
had the first deficit left in California. I had seven balanced
budgets. Usually they had balanced budgets before that.
I left an unbalanced budget in 1982 and guess what,
they’ve had a debt ever since.”
25
 Jerry Brown: A Legacy of failure

Jerry Brown was elected

Attorney General in 2006.
One of his first acts was to
spend $230,000 redecorating
the Oakland Attorney General’s
office. He’s fancied himself an
environmental justice crusader,
cajoling entire industries and
local governments to adopt
environmental measures –
even if it cost jobs and local
governments large sums
to comply.

Employers have been packing up

and leaving California in large
part because of the hefty cost and
uncertainty of doing business in
a state with excessive regulation
and litigation. As the California
economy continues to sputter,
it’s troubling when the state’s
top lawyer says, “I’ve got 1,100 Jerry Brown spent $230,000
lawyers standing by and they’re redecorating the Oakland Attorney General’s office.
looking for someone to sue.”

Brown: “I don’t do too much these Brown uses climate change

days except sue people”
Brown won the Attorney General’s job without much of
a plan beyond the political potential of holding press
conferences to cast himself as a populist crusader against
business and burnish his law-and-order and environmental
credentials. Barely a year on the job, he said, “I don’t do
too much these days except sue people.”
Bill Clinton on Jerry Brown
“He had a surplus when he took office
and a deficit when he left. He doesn’t
tell the people the truth.”
“You know, he reinvents
himself every year or two.”
“Jerry does not know
what he’s talking about.”
for political gain
Brown decided to hang his political star on the environment.
Ignoring legal precedent for politics, Brown has pursued his
agenda with aggressive lawsuits and threats of litigation.
According to a blog posting, aptly titled “Jerry Brown
Climbs on Climate Change Bandwagon,” Brown laid out
his strategy at an environmental confab in Sacramento:
“My office is looking, and we’re going to send you a
comment. And you should look at it or we’re going to
sue you.” Laughing, he told the enviro crowd: “Every
time you applaud, that’s one more lawsuit I will file.”
Brown turns environmental
quality act into “a club”
When legislators passed the California Environmental
Quality Act decades ago, nobody talked about climate
change. But because the law was written so broadly,
“it provides Brown with a powerful club to force every
municipality in the state to tackle global warming in
one form or another—through traffic planning, road
construction, housing, and industry regulation,” wrote one

26
 Jerry Brown: A Legacy of failure
land-use expert. The San Diego Union-Tribune editorial
page said Brown was on an environmental “rampage.”
Brown sues, threatens housing
and road projects
Brown made San Bernardino County, with a Republican
Board of Supervisors, his test case. He told them to build
higher density communities, limit parking and extract
methane from landfills. So development wouldn’t stop
cold, just as housing construction was beginning to stall
and the recession took hold, the county settled. It was left
with a $500,000 bill.
Brown targets local cities and counties
In the wake of the San Bernardino suit, Brown issued
more than three dozen comment letters to cities and
counties across the state, not-so-subtle reminders they
too could face litigation. In his eight years as Attorney
General, Brown’s predecessor, Bill Lockyer, wrote only two
such comment letters.
“You have the attorney general come in and threaten
lawsuits,” said Bill Higgins, legislative representative for
the League of California Cities. “We don’t know what
the law really is.” Brown, he added, was “leveraging that
uncertainty to reach policy outcomes that are usually
beyond the attorney general’s control.” 
Brown targets entire industries
Brown led the effort to try to convince the federal
Environmental Protection Agency to increase regulations
on airlines and shipping companies. He sought to regulate
fuel efficiency of airplanes and marine vessels, suggesting
the latter should travel at lower speeds.
Jerry Brown:
failure follows him everywhere
In 40 years in politics, he’s failed to control government
spending, he’s failed to keep taxes reasonable, he’s failed
to sustain job creation. In short, he’s failed to deliver on
his promises.
Adding it all up, Brown has run for office 14 times and has
spent half of his adult life in elected office. Since 1943,
California has had three Democratic governors: Jerry’s father,
Jerry, and Jerry’s former chief of staff, Gray Davis.
His lifetime in politics is a legacy of failure. Californians
cannot afford to give Jerry Brown a third term.
Jerry
Brown’s
Greatest
Hits
“I left an unbalanced budget in 1982 and
guess what, they’ve had a debt ever since.”
(Jerry Brown Speech In Santa Rosa, 4/14/95)
“We need more welfare and fewer jobs.”
(Jerry Brown, “Op Ed: Jerry Brown Speaks Out On
Welfare Reform,” North Coast XPress, 3/95)
“They didn’t call me [Governor] Moonbeam
for nothing. I worked hard to get that.”
(Jerry Brown Speech,
California Democratic Party Convention, 3/29/08)
“I’m wary of fundamental changes. Have
you ever tried to fundamentally change
yourself? I have. It doesn’t work very well.”
(Jerry Brown Press Conference,
California Democratic Party Convention, 4/16/10)
“When I was governor, I’m sorry to
acknowledge, wages toward the end
started to fall. Factory jobs started moving
abroad, and the numbers of the poor
began to grow.”
(Jerry Brown Speech,
1992 Democratic National Convention, 7/15/92)
“Technology ... it’s costing jobs.”
(“Resolved: Do We Have Too Much Government Regulation,”
Firing Line With William F. Buckley, Jr., 10/2/95)
“I don’t do too much these days except
sue people.”
(Jerry Brown Speech,
California Democratic Party Convention, 3/29/08)
27
 Jerry Brown: A Legacy of failure

A Lifetime in Politics
1938 Brown is born in San Francisco

1959-1967 Father Pat Brown served as 32nd

Governor of California
1964-1965 California Supreme Court Law Clerk

1967 Founded California Peace Slate and

Treasurer for Eugene McCarthy campaign
1968 Elected to Los Angeles Junior
College Board
1971-1975 California Secretary of State

1975-1983 34th Governor of California

1976 Failed run for U.S. Presidency

1980 Second failed run for U.S. Presidency

1982 Failed run for U.S. Senate

1989-1991 California Democratic Party Chair

1991 Second failed run for U.S. Senate

1992 Third failed run for U.S. Presidency

1999-2007 Mayor of Oakland

2007-Present California Attorney General

Jerry Brown: Failure fol

28
 Jerry Brown: A Legacy of failure

A Legacy of Failure
did you know?
Governor Brown grew state government
120%
Governor Brown left the
state with record high
11.1% unemployment
Governor Brown raised or endorsed

$7 Billion
in new taxes

In1989 Jerry Brown worked

to ship jobs overseas to China
When Mayor Brown left office,
Oakland was named the
4th most
dangerous city in the U.S.
Mayor Brown raised
Oakland property taxes

$500 million
Mayor Brown left Oakland with a

$13 million
deficit and high debt burden

llows him everywhere

29
#0
3 Meg
Me g WW hit
hit mmaa
nn: :C C
RR EATINGJOB
EATING J OB
S SF OR
F ORA ANE
NEWWC C ALIFORNIA
ALIFORNIA
On The Horizon:
A New California
The contrast could not be clearer. A proven job creator versus
a lifetime professional politician. California cannot afford to go back to a legacy
of failure. We need a new kind of leader.

Meg Whitman is running for governor to help write the next chapter in our state’s
great history. She does not accept the fate the doomsayers want to lay at our
doorstep. Meg understands the magnitude of the changes that are required to
rebuild California. None of this will be easy, but nothing important and worth doing
ever is.

The special interests who are vested in the failed status quo in Sacramento are
not going to like Meg’s policy agenda. They are going to campaign hard against her
reform ideas, but Meg isn’t running to make them happy. She is in this race to fix a
state teetering on the edge of financial collapse. She is in this race to grow jobs and
raise the standard of living in our state. She is in this race to fix our failing schools
and to foster the next technological revolution in the fields of alternative energy,
biotech and advanced manufacturing. This is an important campaign for California’s
future. It’s a campaign grounded in principle and big ideas. Let the debate begin.

31

A New Kind of Leader
for A New California
Meg Whitman fell in
love with California
as a young girl.
Although Meg was born and
raised on Long Island, New
York, her passion for California
had early roots. In 1962, Meg’s
adventurous mother, Margaret,
packed six-year-old Meg and her
brother and sister into a Ford
Econoline van and they spent
three months car-camping
throughout the West. Meg’s
fondest memories: the majesty
of Yosemite’s towering cliffs
and the thrill of Disneyland’s
spinning teacups. “California
seemed larger than life, a place
where anything was possible,”
Meg recalls.
Indeed, Meg was taught from
the start that if she could dream
it, she could do it. It began
32 Me g W hit m a n : C R EATING JOB S F OR A NE W C ALIFORNIA
MEG WHITMAN
with her parents: Meg’s mother Griff and Will, were born.
was an intrepid spirit who vol- Meg’s career led her to key
unteered in World War II to over- executive positions at some of
haul jeep and airplane engines.
She taught Meg to face challeng-
America’s best-known compa-
nies, including Disney, Stride
es head-on and instilled in her Rite, FTD and Hasbro. Each
the philosophy that the price of career stop helped prepare her
inaction is far greater than the for the unprecedented opportu-
cost of making a mistake. Meg’s nity that Meg encountered in
father, a World War II veteran, the fall of 1997, when she met
taught her that hard, behind- the founder of a tiny start-up
the-scenes work is important for called eBay. Meg had honed
success in life. Together, Meg’s
parents instilled in Meg the
importance of integrity, convic-
tion and perseverance.
Meg attended public school
from kindergarten through the
12th grade. As a strong student
and a versatile athlete, Meg
had the opportunity to attend
Princeton University, where
she received a degree in eco-
nomics, and Harvard Business
School, where she received her
MBA. Her first professional
job was as a brand assistant
at Procter & Gamble in
Cincinnati. But Meg soon
found herself happily headed
to California again, this time as
a young bride with her husband, a style of leadership that
Griff Harsh, who had accepted a emphasized listening and
medical residency at the Univer- teamwork. She was a seasoned
sity of California, San Francisco. manager of large, complex orga-
Meg joined the consulting firm nizations. Meg immediately saw
Bain & Co.’s San Francisco of- in eBay the makings of a great
fice, where she would work for company. eBay had married the
the next eight years, eventually Internet’s communication and
becoming a vice president. At networking capabilities to cre-
Bain, Meg developed her keen ate a novel and efficient trading
ability to analyze challenges market. It also had something
and solve problems by “focusing very rare – an exuberant com-
intensely on the small number munity of users who loved eBay
of changes that can make the and who pulled together to make
largest possible difference.” it work and grow.
Also during this time in San
At eBay, Meg made history.
Francisco, Meg and Griff decided Meg steered the company
to start their family and sons, through the dot-com rise and

fall that
saw the
vast ma-
jority of
high-flying
start-ups
crash and
burn,
while eBay
turned
in one
quarter of
dramatic
growth af-
ter anoth-
er. When
she joined eBay, the company
had just $4.7 million in revenues
and 30 employees; when she re-
tired in March of 2008, 10 years
later, the company had nearly
$8 billion in revenues and 15,000
employees worldwide – with
millions of users in California
alone. During that journey, Meg
appeared on many “top CEO”
lists and national magazine cov-
ers. Time ranked her among the
world’s most influential people.
Fortune ranked her as the most
powerful woman in business in
2004 and 2005. And BusinessWeek
listed her among business’s top
managers year after year.
Meg’s widely regarded leader-
ship and organizational skills
attracted attention beyond busi-
ness. As the leader of a global
company that created a huge
number of jobs and helped cul-
MEG WHITMAN
tivate thousands of small busi-
nesses, Meg developed strong
ideas about the ingredients for
21st-century success at every
scale, from small business to
the corporate level, from local to
state to national government. It
was as CEO of eBay where Meg
experienced the influence and
power of government in people’s
everyday lives and its ability to
help or hinder businesses and
consumers at every level. And
it was at this time when she saw
a critical need for more focused
problem solving in government
by those with the tools to lead
and the willingness and indepen-
dence to challenge the status
quo. Her decade at the helm
of eBay came to a close just as
California’s growing economic
crisis was unfolding. Job losses,
undisciplined spending and
the declining
performance
of Califor-
nia’s schools
were deeply
troubling to
Meg, and
she thought
carefully
about how she
could lend her
experiences to
help. In Febru-
ary 2009, she
announced her
candidacy to
become California’s next gover-
nor. “We’ve got to focus – we’ve
got to create jobs, cut spending,
and invest in fixing our educa-
tional system,” Meg says.
Meg has committed her en-
ergy, her trademark optimism
and her belief in fiscal restraint
to the challenge of rebuilding
California. She has done so with
the full support of her family,
which is her greatest source of
pride. Meg and her husband,
Griff, now a doctor at Stanford
Hospital, have been married for
30 years. Meg and her family are
ardent outdoor enthusiasts who
love hiking, skiing, fly-fishing
and enjoying all of California’s
natural treasures. “If we let Cali-
fornia fail, we all fail,” she says.
“And we love California too much
to let it fail. We have to work
together to make it the place of
our dreams again.”
 “I have a unique skill set that fits the dire times of our state. I have been blessed to
have worked in some of the very best businesses in the world. I have created jobs.
I understand how to manage change. I have been tested under fire, time and again.
I know how to negotiate, build consensus, develop a strategic vision and maintain
the focus and commitment to see it through. I want to build A New California, a
state that will reward hard work and entrepreneurship, a state that has the best
schools in the nation, the smartest government, and above all else, the highest quality
of life in the world. My vision for A New California is ambitious, but with your help
I know we can do the job. I would be honored to have your support and vote to be
the next governor of our great state.”

34
 Join Meg!
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