Professional Documents
Culture Documents
To be the company that best understands and satisfies the product, service and
self-fulfilment needs of women globally.
Avon's Five Values and our Principles as expressed by the company's Founder, David H. McConnell, have served as a
continuing source of strength throughout Avon's proud history; and they remain at the heart of who we are.
Our efforts to eradicate breast cancer and end domestic and gender violence worldwide have helped
move these issues out of the shadows and into the public dialogue. And as attitudes continue to
change from fear and isolation to knowledge, action and empowerment so do the lives of
countless women everywhere.
To date, Avon and the Avon Foundation for Women have contributed more than $1 billion to causes
that matter most to women.
Our Mission
Our mission is to improve the lives of women globally. In our core cause areas of Breast Cancer and
Domestic Violence, we aim to accelerate progress, accountability and discovery, while also reducing
the social stigma that sometimes keeps these issues in the shadows.
We take a woman-centric approach on all projects to break traditional barriers and build a better
future for women, because we know that the greater the support, the more empowered women feel
to take control of their health and safety.
We lead efforts to eradicate breast cancer through the Avon Breast Cancer Crusade, and to end
domestic and gender violence through the Avon Speak Out Against Domestic Violence program
using four key strategies:
Our Mission
The Avon vision is to be the company that best understands and satisfies the product,
service and self-fulfilment needs of women globally. Our five values are:
Trust, Respect, Belief, Humility and Integrity.
We believe that everything we do, everything we say, and everything we produce as a company
are infused with these values.