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MANAGEMENT CASE

HONDA MOTORCYCLES AND SCOOTERS


INDIA LIMITED (HMSI)*

Debi S. Saini

T
he president of Honda Motorcycles and Scooters the feudal era. The CEO would surely not have liked that
India Limited (HMSI), who was also its CEO, had to happen even to his supposedly “indisciplined” workers.
recently chalked out an aggressive expansion plan, Many happenings of that day were telecast almost live by
which involved making the production capacity of the multiple news channels in India. They were perceived by
company’s plant (at Manesar, Gurgaon, Haryana, India) the management to have done perhaps an irreparable harm
triple by the end of 2007-08. Post-expansion, the to the social existence of the company.
company would produce 0.6 million motorcycles
The drop in the company’s sales was also worrying
compared to 0.2 million in 2005; and its total two-wheeler
him. The company had suffered a production decline
capacity would increase to 1.2 million units from 0.8
resulting in monetary loss of Rs. 1300 million as a
million in 2005. He was exploring the options towards
consequence of the strike and go-slow tactics by the
building a strategy for a long-term cooperation with the
workers, especially during the months of May and June,
employees. But he had bitter memories of the recent past.
2005. But there was much more to it than just the
He looked back at the happenings in the company in the
monetary loss. He wanted to focus the attention of his
last twelve months. Neither he nor perhaps any of the
whole workforce and the managerial team on the
members in his managerial team could have imagined
ambitious goals that the company had set before itself
that workers’ seemingly not-so-major grievances could
when it decided to extend its manufacturing operations
actually lead to a war-like situation. It was not just any
to India. While choosing the company’s logo of the wing,
ordinary unionization struggle that HMSI workers had
the company aimed to fly high by taking a dominant role
recently fought for. The company could not prevent the
in the Indian two-wheeler industry, simultaneously
Union formation, which took place in May, 2005; that
taking advantage of the rapidly growing Indian economy.
too with affiliation to All India Trade Union Congress
He was looking at the possible ways in which he could
(AITUC), which was the trade union wing of the
increase the pace of the company’s march towards
Communist Party of India. What was more worrying to
realization of its vision.
him was the damage to the company’s image due to the
large-scale violence that took place at the Gurgaon Civil
Lines area involving its workers and the police on 25th HMSI: Products and Workforce
July, 2005. The workers had gone there to seek a more Honda was the largest manufacturer of two-wheelers at
proactive intervention of the state machinery towards the global level. HMSI was a wholly owned subsidiary
reinstatement of their colleagues who had been dismissed of Honda Motor Company Limited (HMCL), Japan. The
or suspended by the HMSI management for acts related Tokyo-headquartered HMCL was one of the leading
with union formation. This incident was reminiscent of a manufacturers of automobiles and power products and
police state reflecting barbarism of the type practiced in the largest manufacturer of two-wheelers in the world,

*Many people helped in constructing this case. I thank the three office bearers of the HMSI Union who visited Management Development Institute
(MDI), Gurgaon at my request twice to give interviews. Mr. Palan, the Deputy Labour Commissioner, Gurgaon, and his staff, were very kind to share
information and provide other help to reconstruct some of the nuances of the case. Some anonymous persons shared useful information that facilitated
cross-checking of the claims of the HMSI union and in building several new formulations. I also thank Rakhi Sehgal, a doctoral scholar of sociology,
in helping me to make contacts with many respondents.
72 Saini

with more than 120 manufacturing facilities in 30 were as follows: Besides canteen, transport facilities to
countries worldwide. HMCL was known to have and from workers’ residences were provided at
excelled in the adoption of the post-Fordist production subsidized rates. The company had a sports club for
system (also called Toyota Production System). HMSI employees’ use at Sukhrali village in Gurgaon, which
was established on 20th October 1999. Its aim was to had facilities for indoor games. Workers had been
achieve this dream through production of world-class organizing matches with employees of other companies
scooters and motorcycles manufactured at its state-of- in different games including football, volleyball, table
the-art plant The HMSI factory was spread over 52 acres. tennis, chess, carnom board, badminton, tug-of-war and
The initial installed capacity was 100,000 scooters per high/long jump. Two sets of uniforms, one company cap
year, which was scheduled to reach 6,00,000 scooters and one pair of shoes were provided to each employee
by the end of 2005. every year; all employees including the managers wore
similar uniforms.
HMSI operated on principles, which were followed
worldwide by all Honda companies. Maintaining a global Most of the HMSI workers were not covered by the
viewpoint, HMSI was dedicated to supplying products Employees State Insurance (ESI) scheme under the ESI
of the highest quality, yet at a reasonable price for Act, 1948 as their salaries had crossed the maximum
complete customer satisfaction. It aimed to produce salary limit for coverage. The company covered such
technologically superior, efficient and reasonably priced employees under Paramount Health Care facility.
two-wheelers, with Honda-tested technology, backed up Besides OPD (out patient department) facility, this
with after-sales service to match Honda’s global scheme envisaged reimbursement for hospitalization
standards. Instead of being just vehicles of transportation, expenses. Till very recently, the coverage of the workers
its products were intended to become vehicles of change: and their family for hospitalization insurance was as
change in the way people work, the way they travel, and follows: A workman and his/her spouse and up to two
in the way they live. children were covered for Rs. 75,000 each, while parents
were covered for Rs. 1,50,000 each. On the intervention
The company had about 3000 employees in all; of
of the Union, these rates were enhanced later on in
these, 2000 were in the worker category––1300 were
September, 2005. The company also met its liabilities
confirmed workers, and 700 were contract workers.
under various labour laws. Earlier, it used to invite
About 1000 employees belonged to the supervisory and
workers’ families for celebrating the foundation day, but
managerial staff. Besides, 700 persons were working as
as the size of the workforce increased, that practice was
trainees and 300 were apprentices under the Apprentices
stopped. To provide support to an associate (HMSI’s
Act, 1960. Almost every worker or trainee held a
nomenclature for employee) on happy and on sad
certificate from one or the other Industrial Training
occasions, the company had a policy of paying cash as
Institute (ITI) in India. All trainees normally got absorbed
under: Rs. 2100 on the birth of a child (limited to
in the regular workforce after the training; whereas only
maximum number of two children); Rs. 3100 on his/her
about 15 per cent of the apprentices were able to get a
marriage; Rs. 5000 given to the family of an employee
job with the company after the apprenticeship was over.
on his/her death; and Rs. 3000 on death of an associate’s
Going by region-cum-industry considerations, spouse or child or parent.
HMSI had the reputation of being a comparatively good
paymaster. During the time when workers waged their
Human Resource Policies
recent agitation, the company had increased the wages
of each worker by Rs. 3000 per month. Thus, in October The human resource policies of HMSI were in alignment
2005, salaries for workers ranged from Rs. 8,150 for an with the philosophy of its parent company, HMCL. The
unskilled worker to Rs. 11,200 for a skilled worker, latter considered itself as a unique organization as it
which included Rs. 2,000 towards house rent allowance. claimed to have adopted some distinctive employment
and production practices. It also had certain fundamental
beliefs, which among others, included appreciating the
Employee Welfare
value of each individual. HMSI’s philosophy advocated
HMSI had taken several initiatives in the area of two fundamental beliefs: 1) Respect for Individual
employee welfare, which ranged from subsidized canteen differences; and 2) the Three Joys that it wanted to
facilities to attractive hospitalization reimbursement for promote for all organizational members. Respect for the
all employees. Some of the key initiatives in this regard individual stemmed from initiative, equality, and trust.
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Honda Motorcycles and Scooters India Limited 73 ●

The company believed that it was the contribution from increments ranged from Rs. 400 to 1400 per month
each individual in the company that was responsible for depending upon the PA grade of an employee. The
company’s success, and which would take the company company announced all PA results and salary-hikes
into the future. With its focus on The Three Joys, in line immediately at the end of the financial year. Thus, on
with its parent Honda’s Philosophy, HMSI conducted April 1 of each year, one would get his/her pay-hike/
all its daily activities in pursuit of: the Joy of Buying, promotion letter. The promotion chances for workers
i.e., the joy of using world-class products; the Joy of ranged from worker to sub-leader to assistant executive
selling, i.e., the joy of selling world-class products; and to executive. Since almost nobody was covered by the
the Joy of Manufacturing, i.e., the joy of producing high- Payment of Bonus Act, 1961, as they got higher salary,
quality products. Based on its philosophy, the respect the company had the policy of giving an ex gratia of
for the individual got translated into independent spirit one month’s gross pay to every employee as incentive
and freedom, equality and mutual trust of human beings pay around the Diwali festival.
who worked for or came in contact with the company.
Since April 1, 2004 the company had constituted a
The company claimed that its policies focused on
Works Committee (WC) under the Industrial Disputes
developing each individual’s capacity to think; reason;
Act, 1947 (IDA) consisting of 15 workers and 5
and most importantly, the ability to dream.
management representatives. However, after the union
The company believed that what thrilled its came up, the Works Committee had become merely
employees––its ‘associates’––most was the “Joy of symbolic. The management had also constituted some
Creating,” which was a key mission at Honda, which other committees consisting of workers and management
aimed to promote working for the company’s own representatives. Some of these were the canteen
happiness. The company promoted “association” among committee, transport committee, health committee, and
different categories of employees through provision of sports committee. The nomination to these committees
similar uniforms and same canteen facilities for all. The were done by the management on the basis of the
induction programme of HMSI involved, among others, perceived interest of different persons.
acclimatizing the employees to the Honda philosophy,
The company’s six-page, three-monthly quarterly
which was a clear written statement. The company also
newsletter was titled “Dream Team.” Its focus, among
talked of a “Honda way” which was not a written
others, was on covering the company’s achievement in
statement but was an unspoken but readily intuited
terms of awards, contracts, recognitions, quality
philosophy expected to run through the company. For
certification, list of new dealers, and kaizen activity. A
example, one of the prominent Honda ways was
perusal of the past issues of the newsletter revealed that
perseverance to ensure safety and quality in all aspects.
its focus was on targets, safety, exhortations related to–
The Honda way meant “human behaviour or way of
and announcement of–achievements concerning quality,
thinking based on Honda’s philosophy.” The HR
safety and training programmes on defensive and safe
department was expected to organize training
driving of two-wheelers. Very few employee-related
programmes and facilitate internalization of culture-
matters were covered. Nor was there any scope for
building so as to promote the Honda way among the
workers’ expression through any letter to the editor
employees. Apart from training in Honda philosophy,
related to issues that concerned them. Employee-related
the company organized the following types of training
matters covered included: sports competition results;
for its employees: TQM (total quality management)
news about marriage; and child birth in case of employees
training; training for building team leaders; ISO 9000
or their spouses.
training; and 5S training. The training department, which
was a part of its Human Resource department, was
supposed to be headed by an assistant manager; but this Seeds of Unionization and After
position had long been lying vacant. Things were going smoothly for nearly two years after
HMSI had a performance appraisal (PA) system for production started, but for a series of unpleasant events.
all its employees including those in the worker category. Perhaps, the major resentment of the workers was
It involved interviewing of the person concerned by the expressed when the company decided to give to each
section head and the shift incharge, on the basis of which employee a Diwali gift of Rs. 600 in November, 2004.
PA was done on a rating scale. For the purpose of Union leaders said, “In the past years also, the value of
increment, workers were divided into five categories; the Diwali gift was of about 400 to 500 rupees. Looking

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74 Saini

at the stature that our company enjoys in the global Workers were also unhappy with the idiosyncratic
market, we all felt belittled at this small gift.” A manager attitude of the Vice-President (VP)–Manufacturing (a
added that the perception of unfairness among workers Japanese national), a free-style person, who was a strict
was enhanced when some rumour also spread that Hero- Honda disciplinarian; they were afraid of him as he could
Honda had given a refrigerator each to its workers as say anything to anybody any time. He was often seen
Diwali gift. Ninety-nine per cent of the workers refused moving on the shop-floor with a 14-foot-long stick that
to accept this Diwali gift, and the company took it back. was used for measuring the standard height of a trolley.
Alternatively, it offered a coupon of Rs. 600, which Most workers did not like his carrying a stick; they would
too was refused by the workers. After 10 days of crack jokes about him behind his back. One day, a worker
Diwali, this money was transferred to the bank accounts was 2 minutes late after tea time. He kicked this worker
of all workers. on his leg to show his anger; but it was partly a friendly
kick. This worker somehow did not react at all, nor did
Workers also encountered certain other problems.
the other workers do so. As the news spread amongst
They were made to sign a ‘movement sheet’ whenever
others by the evening, workers raised slogans against
they went to toilet or drink water. One day, a worker
the VP. The next day, he apologized in front of the
was denied permission to go to the toilet unable to ensure
workers’ gathering. The Indian managers asked some
continence any longer he pulled the line chain and rushed
15 workers to have a meeting with them on this issue.
to relieve himself. When he returned some minutes later,
Production grounded to a halt for one and a half days.
he was dismissed. Often workers had to attend to more
Another somewhat similar incident occurred on a day
than one machine simultaneously, as in the post-Fordist
when a Sikh officer of the company was wearing a
production system; this was a source of stress for them.
different-coloured cap and not the usual company cap.
The company was also very strict in granting leave. Even
The VP gave a push to his cap from one edge; it toppled
when a worker’s close relative was seriously ill or
off and fell to the ground. The official concerned felt
circumstances were otherwise serious, leave would not
insulted but kept quiet. The errant VP was later sent back
be granted. While denying the leave, sermons were given
to Japan; no other action was taken against him.
to them, which they did not like. Sometimes they would
be told to leave the company permanently if they could The workers were not satisfied with a mere apology
not perform up to its expectations. If a worker wanted to from the VP. In the next 15 days, they came out with a
change a shift temporarily for some compelling reason, charter consisting of more than 50 demands which
it was almost never granted. Memos were issued for included: an increase of Rs. 2500 per month in wages;
different reasons; almost every day, one or the other 20 per cent annual increment in wages; house rent
worker would get a threat of termination. There was allowance to be pegged at 70 per cent of wage;
considerable fear of management’s authority amongst conveyance allowance at Rs. 1500 per month; 20 per
the workers; nobody could dare raise his voice or think cent bonus on wage + dearness allowance; provision for
of seeking a grievance redressal. free distribution of one kilogram of milk and ½ kilogram
of gur (jaggery) per worker every day; provision for a
Workers perceived that many managers had been
Union Office within the company premises along with
showing partiality in matters related to posting. Their
all incidental facilities like telephone; a loan of Rs. 2
blue-eyed boys were posted in jobs outside the
lakh for marriage of sibling/child; provision of a library
production-line work. Production-line jobs were far more
within company premises; abolition of the policy of
demanding than others. The problem had assumed
overstay (if the production target for the day was not
apparently a serious proportion, and led to considerable
achieved, workers were required to compulsorily stay
bickering among workers. The managers relished this,
back until the target was achieved).
as it prevented the workers from uniting. The practice
was going on since beginning. The Japanese top With considerable heartburn and opposition, on
management knew little about it. The Indian managers April 1, 2005 the management offered to workers a
would not let the workers meet the top management to compensation package comprising of an increment of
share their problems. Union leaders claimed that this was Rs. 3000 per month. This was on the condition that the
done mainly with a view to creating friction amongst workers would not form a Union. They refused to accept
the ranks of common workers. They wanted these the management’s offer.
postings to be done on the basis of seniority, and not on
When the management did not yield, the workers
an ad hoc basis.
started collecting money for funding of union activities.
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Honda Motorcycles and Scooters India Limited 75 ●

HMSI management suggested to the workers, “Why don’t philosophy of Honda stated as follows:
you form an internal committee instead?” The workers
Honda is committed to providing a work
declined this suggestion. Many workers were individually
environment that is free from unlawful
called to a manager’s room and were exhorted not to join
discrimination, including harassment that is based
the Union. Letters were sent to certain workers’ homes
on any legally protected status. Honda will not
that they were indulging in undesirable activities. The
tolerate any form of harassment that violates this
management allegedly hired some outside toughs to
policy. This policy forbids any unwelcome conduct
frighten the workers if they formed a Union; but their
that is based on an individual’s age, race, colour,
resolve was too strong. With the help of local Union
religion, sex, national origin, ancestry, marital status,
leaders (affiliated to political parties), they began making
sexual-orientation…or any other basis protected by
efforts to form a Union, and subsequently moved an
state, federal or local law.
application for registration of the Union to the Registrar
of Trade Unions at Chandigarh. The management, not In view of the resistance from the management, the
wanting the formation of a Union in the organization, tried registration of the proposed HMSI Union was further
its level best to stop Union registration. It resorted to delayed by more than a month. The cause of the workers
various means like lobbying with the Haryana Government and their application for registration was then supported
to help prevent Union formation and its registration. The by a letter of Mr. Gurudas Dasgupta, General Secretary
registrar allegedly denied registration of the Union on the AITUC and, a member of Indian Parliament. This letter
ground that the proposed workers’ action was initiated in dated May 20, 2005 was addressed to Shri Bhupinder
bad taste. It also apprehended that it would result in Singh Hooda, Chief Minister, Haryana requesting him
disharmony of relations between the industry and workers to look into the matter to secure early registration of the
in the region at large, and would also prove detrimental to proposed Union. Subsequently, the HMSI labour Union
the growth and development of the industrial belt in and was registered by the Registrar. The newly-formed Union
around Manesar. raised further demands while adopting the demands
raised earlier.
Consequent to this, the workers resorted to a
slowdown of work (go slow) and refused to put in
overtime to complete the production targets. The Conciliation Failure and the Intesity of Workers’
management viewed the new stand of the workers as a Action
serious case of breach of discipline and suspended four Eventually, the dispute snowballed till it reached the
workers on charges of insubordination, tampering with stage of Conciliation proceedings, which were initiated
the quality of output, adopting a go-slow policy, on May 26, 2005 by the Deputy Labour Commissioner
indiscipline and unrest. During the same period, the (DLC), Gurgaon, who was the conciliation officer of the
management also refused to absorb some trainees who Gurgaon region for all general-demands disputes. For
had completed their two years of internship. conciliating matters related to individual disputes, the
The aforementioned actions of the management led Gurgaon area was divided into four regions, each headed
to widespread discontent among the workers. Most by a labour-cum-conciliation officer. Six conciliation
workers, whether permanent or trainees, gathered meetings were held on June 3, 17, 28, and July 8, 14,
together under the leadership of the suspended workers, and 19. The HMSI management was represented by two
and started raising slogans. They also “gheraoed” the managers belonging to the company’s human resources
management within the offices located at the factory department. They remained almost silent during the
premises. During this “gherao”, one person from senior proceedings. The only contention of the management was
management was manhandled and beaten up. The entire that the company was not required, on any ground––
incident of “gherao” and violence resulted in the whether legal or equitable––to raise the wages of the
production being shut down for 30 minutes. The workers since it was already paying more than the region-
management saw this as a grave and acute case of breach cum-industry standards. The representatives of the
of discipline. It retorted by suspending 50 workers and Union, however, chose to stick to their demands. The
dismissing the previously suspended four workers DLC thought that the conciliation proceedings failed due
without any enquiry. This made the situation in the to “the uncompromising stand adopted by both the Union
company more explosive. Interestingly, so far as the as well as the management representatives.” He
importance of local laws was concerned, the global submitted a confidential failure report to the Haryana

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Government under section 12 (4) of the Industrial workers agreed yet again but the management eventually
Disputes Act, 1947 (IDA) on July 19, 2005. decided not to allow any worker to enter the factory. The
management also requested and got a good degree of
In the meanwhile, during the pendency of the
police protection. The persistently explosive situation in
conciliation proceedings, the management asked the
the factory resulted in fear being instilled in the minds of
workers to sign a statement of good conduct. This
the temporary workmen who had come from the vendor
statement provided that workers would remain disciplined
companies. Many of these workers fled from the factory
while in the factory premises and that they were returning
premises. At the end, only 38 workers reported to work
to work unconditionally. The statement also contained a
on June 18, 2005. At 1:30 p.m., the management was
clause envisaging non-pursuance of Union activities by
forced to declare that the production would be shut down
the workers while on work. It was this clause that became
for the day. After obtaining registration for their Union,
contentious, due to which the workers refused to sign the
the workers had been resorting to “go slow” as a result of
statement. The management, in retaliation, refused to let
which during the month of May, June and July, 2005 the
the workers enter into the factory premises unless they
production was reduced to just 10 per cent of the normal–
signed the good-conduct bond.
–from 2000 scooters per day to around 200 scooters per
The management hired some temporary workers day. Later, it was discovered that the management had
from its vendor companies in order to maintain placed an advertisement in a newspaper for recruitment
production schedules. These temporary workers were of new workers.
asked to stay in the factory premises and requisite
facilities were provided to them within the factory.
The Dance of Naked Violence and its Aftermath
Eventually, the management and the Union reached an
agreement in June, 2005 whereby the management On July 25, 2005 workers from HMSI and those from
agreed to allow the workers to enter the premises of the the neighbouring industries staged a rally at offices of
company and work only under the condition that the the district authorities to press their demand for
terminated staff would not be taken back/reinstated. reinstatement of their dismissed and suspended
Furthermore, it was decided that the workers would be colleagues. The police prohibited the workers from
allowed entry into the factory premises in batches of 400, entering the Civil Lines area which housed the offices
that too if they signed good-conduct bonds. Workers of all major government functionaries of the district,
agreed to do so. including the District Collector. At this point several
masked men began throwing stones. The protesters
However, an apprehension continued to bother the
attacked the Deputy Superintendent of Police (DSP), who
management as a few years ago at Hero-Honda
was beaten mercilessly—an incident covered by the
Motorcycles Limited, Dharuhera (a joint venture
television media that invited public sympathy for the
between the Hero Group of Companies and Honda
police. They also set fire to the vehicle belonging to the
Motors) a similar situation had arisen, and temporary
sub-divisional magistrate (SDM). The police, however,
workers from vendor companies were used to continue
succeeded in controlling the mob. The identity of these
the production. The management of Hero-Honda
masked men had not been confirmed, and workers denied
Motorcycles Limited, under circumstances similar to
that anyone from their ranks was amongst them. After
those in the present case, entered into an agreement with
this clash, a message was sent to the workers that the
the workers and allowed batches of 400 workers to enter
administration would meet them and accept their
the premises and resume work. However, after entering
memorandum; they were asked to assemble at the lawns
the premises, these workers disrupted the work done by
of the secretariat. When within the enclosure, in order to
the temporary workers from the vendor companies and
avenge the earlier attack on them the police reacted to
brought production to a halt. The Honda management
slight provocation by resorting to the use of brute force
feared a similar incident being repeated at HMSI.
against the unarmed workers. The media reported the
On the following day, the workers put up the Union use of the worst possible police brutality on the workers.
flag at the factory gate. The HMSI management got While the initial claim of workers’ injured was 700, most
apprehensive and decided to allow only batches of 100 workers were discharged after first-aid. But 70 of them
workers to enter the factory premises; but later the suffered severe injuries. Later on the police arrested a
management further retracted and announced that it would number of workers and booked them under different
take back workers in batches of 50 only. Anguished sections of the Indian Penal Code. The legal counsel of

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Honda Motorcycles and Scooters India Limited 77 ●

the HMSI Union was also booked by the Haryana Police force used by the Police was justified or excessive; and
on charges of attempt to murder. The media reported whether the means available with the police were
that the police brutality, though inexcusable, was not adequate to control the crowd. The Haryana Chief
exactly unprovoked. The television images of the Minister was also directed by Mrs. Sonia Gandhi,
savagery brutality exhibited by the police in their attack President, Indian National Congress to hold discussions
on the workers reminded many of the savagery seen at with the HMSI management and its workers. Sixty-one
Jalianwala Bagh, which General Dyer’s armed force workers remained in jail for more than two weeks; they
perpetrated in the interest of their British masters. A were released on 11 August, 2005.
journalist of The Hindu, an English daily, wrote:
The scenes from Gurgaon gave us more than just a The Truce and Role of the State
picture of labour protest, police brutality or corporate On July 30, 2005 an agreement, arbitrated by the Haryana
tyranny…The streets of Gurgaon gave us a glimpse Chief Minister, was arrived at between the workers and
of something larger than a single protest. Bigger than the management of HMSI. Of course, technically this
a portrait of the Haryana police. Greater than Honda. was a conciliated settlement and not a case of arbitration
Far more complex than the “image of India” as an under the IDA. The agreement stated that the striking
investment destination. It presented us a microcosm workers would resume duty from 1st August, 2005 and
of the new and old Indias. Of private cities and gated that they would not raise any new demands during the
communities. Of different realities for different next one year. The trade union, which was the bone of
classes of society. Of ever-growing inequality. contention between the workers and management would,
Of course, it was admitted that some policemen were however, continue to operate. The agreement also stated
beaten by the mob before the police responded with its that the 50 suspended workers would be reinstated as
brutality. The HMSI Union maintained that it was so also the four Union leaders whose services had been
done by the outsiders. The constabulary forced workers terminated. However, the terminated employees would
indiscriminately to kneel holding their ears while they be reinstated only after they had submitted an
were being thrashed. The second day’s violence was unconditional letter of apology. The four terminated
reportedly sparked off when enraged members of the workers were also required to submit a separate assurance
public who turned up at the civil hospital could not find letter to the top management. The undertaking contained
their relatives. Some of these were whisked away by the a clause that the workers promised not to engage in any
police and were charged with the previous day’s act of indiscipline and assure normal production.
violence. That inflamed matters further. However, the management retained the right to conduct
an enquiry into the reasons for termination of the
The police action on workers was severely protested aforementioned four terminated employees and if after
by the print and the television media and the politicians such enquiry the employees were found guilty, the
in and outside Parliament. As a result, the Inspector- management had the right to transfer them to any other
General of Police conceded that the incident was an act department other than the manufacturing department.
of gross negligence on part of the police. The DSP and The agreement also provided for termination of any
the SDM concerned claimed that out of the 375 odd employee of HMSI who would get convicted in any of
persons arrested after the incident, 79 had nothing to do the court cases that had been initiated against them by
with the strike at HMSI; this was later on also verified the city administration in connection with the July 25,
with the records of the HMSI. 2005 incident. And, the workers would get full salary
On July 26, 2005, the day after the unprecedented for the months of May and June, 2005. However, from
violence, HMSI had closed operations for half a day; June 27 onwards, the principle of “no work, no pay” (as
but it did not declare a lockout. Consequent to severe per an earlier ruling of the Supreme Court of India) would
protests in different circles, on 27 July, the Haryana Chief be implemented. It was also provided that the injured
Minister ordered a court of enquiry to investigate the workers who were not able to work immediately would
violent incident to be conducted by a retired Judge of be given paid leave.
the Punjab and Haryana High Court. The terms of About the workers’ demand to absorb the trainees
reference, among others, provided for: completing the as permanent employees after the completion of their
inquiry within a period of 3 months; examining the role internship as per the prevalent practice, it was decided
of outsiders in the incident; and examining whether the that a proper test and a detailed appraisal form would
VISION—The Journal of Business Perspective ● Vol. 9 ● No. 4 ● October-December 2005
78 Saini

be administered for evaluating their performance before the workers’ struggle. The Union got all of them absorbed
inducting them as permanent staff. Finally, it was in regular jobs. Speaking of the change, a union leader
agreed that the agreement would be considered as final observed:
conciliation in respect of all demands raised by the
Now, when a worker asks for leave, managers
workers and in future both the parties would maintain
speak with much restraint; their response being far
cordial relations.
more positive. Workers are able to adjust half-day
shift within the next day with negligible hassles.
Union–Management Dynamics in the Post-violence
Scenario The number of memos that workers get is
negligible. The workers wanted four days’ leave
The Union office-bearers felt that a good degree of on Diwali in November 2005, and consequently
change could be seen in the attitude of the managers in closure of the factory for four days. This meant
the post-July 25 scenario. The management allowed three days’ compensatory working on Sunday and/
concessions on several fronts. On the day of the tripartite or holidays; the management has hesitantly agreed
agreement, the management wanted to terminate the to this proposal. Further, most factories in Gurgaon
services of some 200 contract workers even though the were working on 29th September, 2005 when some
tripartite agreement provided for reinstatement of all of the major Indian trade Union federations gave a
workers. But the Union could convince the management call for industrial strike all over the country in
that the company should stick to the agreement. There protest against the Central Government’s economic
was also an informal understanding that the Union policies. Our Union, however, observed the day as
leaders would have the freedom of not working on the strike. Though the management took the decision
shop floor since several Industrial Relations (IR) issues with ill grace, the Union compensated the loss by
were pending that required their persistent attention. No working on a Sunday.
domestic enquiry proceedings were started against the
One of the major recent achievements of the Union
four dismissed workers who had been taken back; nor
was the hike in the coverage of the workers and their
were they transferred to other departments as envisaged
family members under the medical insurance scheme.
in the tripartite agreement.
In September 2005, the hospitalization expense of a
Police had registered cases against 63 workers, worker’s wife went up to Rs. 1,35,000. The management
including all the seven union office-bearers for the July refused to pay the excess over the coverage limit. The
25-violence. This necessitated running around to contact worker was already in distress as his wife had
different people for making their defence sound. The subsequently died. Earlier, nobody could dare to talk
injured workers had their problems, which needed these things over with the management. The Union
intervention of the Union: out of 50 workers who had negotiated this issue and made the management agree
suffered major injuries, 15 cases were far more serious for a family floater coverage scheme of Rs. 1,75,000;
which included head injuries, multiple fractures, damage this overall limit could be utilized by one or more or all
to knee caps, etc. The company showed all these injured the family members. If the expenses still exceeded this
as absent, and was hesitant to pay them their salaries. amount, the company agreed to pay up to Rs. 1,00,000.
Union leaders said, “We had to struggle to ensure that This agreement was reached not through any written
their salaries are paid regularly.” They had to monitor settlement with the Union but by way of a change in
the worker–supervisor relations closely to see that management policy at the instance of the Union, and
workers were treated better. The management had also came into effect from October 1, 2005.
informally allotted a room to the Union leaders, though
Another new development was that whenever there
it was not sufficiently big. But it had promised them a
was a workers-related problem or issue, the management
proper union office after some time.
invited all the seven Union office-bearers for discussion;
Another area of the Union leaders’ involvement was this was never so earlier. The management was facing the
the issue of absorption of trainees in regular jobs. Even problem of increasingly stressed workers who had to work
as the absorption of all persons who had completed their overtime to meet the production targets. Overtime was
training into regular service formed part of the tripartite being paid at the rate double of the basic wage rate.
settlement, the management was initially refusing to take Workers found it somewhat attractive to work overtime
most of them on different pretexts; they had supported and make extra money. But this had led to, among others,
VISION—The Journal of Business Perspective ● Vol. 9 ● No. 4 ● October-December 2005
Honda Motorcycles and Scooters India Limited 79 ●

medical problems. Workers never felt fresh while on work. that the factory had suffered huge losses and hence the
Union’s help was sought, and a decision was taken to scrap ex gratia bonus had to be cut down. The biggest sufferers
the overtime working completely in most cases. were the managerial employees, as they had got a bonus
of one month’s salary in 2004.
Despite these developments, Union leaders still did
not feel happy at the worker–manager relations. One Expatiating on the issues involved, a Union office
incident took place on 2nd September, 2005, when two bearer observed as follows:
supervisors in the aluminium machine shop behaved We are committed to the company. We consider it as
with workers authoritatively and in a provocative ours, and always want to do our best for it. The respect
manner as they used to do so earlier. The workers of
for the individual and the Joys that the company claims
this department reacted; some 150 of them came to the
to be practicing are merely in the book. Some of the
Union leaders seeking their intervention. When the
senior managers want to see a big distance between
Union leaders went to settle the issue with the Senior
the top management and the workers. The HR
Manager concerned, he spoke angrily with the Union
manager never wants that we meet the Japanese top
leaders. Workers of the whole shift stopped the work
management, as he feels that a transparent working
for some 15 minutes. A Union leader said, “We went
may expose his ulterior designs and motives. Only
to all the departments to exhort the workers to start the
work; we did not want work to be interrupted. That some 20 per cent of the managers treat us with the
day, most senior managers had gone to Chandigarh for dignity that we expect as members of the company;
some work. After they came back, the next day they all most others have big egos. The managers as well as
felt sorry for the incident and appreciated our the workers need to change. You know, the problems
intervention in the matter.” always emanate at the shop floor, but nobody bothers
about analyzing their causes and possible solutions
Another incident occurred on 9th September, 2005. in a more practical and acceptable manner. The
The ‘A shift’ in assembly achieved its target of 1000 worker always wants fair and just working of the
scooters for the first time after the Union formation. company. When this does not happen, he reacts.
Earlier, the target used to be achieved in almost every
shift. Union leaders said that the targets could not be
achieved for various interruptions. However, they could Looking Back and the Future Plans
not satisfactorily explain why these interruptions did The company had been performing extremely well since
not affect the target achievement earlier. On hearing the beginning, and had shown promising results on
the target achievement that day, Vice-President – several fronts. As shown in Figure 1, as per a research
Manufacturing, along with General Manager (GM) – conducted on two-wheeler dealers by TNS Automotive
Production came to the shop floor during the lunch time Dealers Satisfaction Study in 2004, HMSI led the two-
and commended the achievement of the workers; the wheeler category in India. It got 108 points, leaving
next day, sweets were distributed to all workers. behind Hero-Honda, which got second place with 96
The scheme of inviting workers’ family on the points. It had got several other recognitions in other
founders’ day had been stopped as the number of spheres. But in the post-July 25 scenario, the company
employees had increased, and this was becoming took quite some time to absorb the shock of what had
unmanageable in view of the fact that Honda workers happened. It wanted to know what had gone wrong and
were from more than 20 different states of India. This where, and how could things be made to improve.
practice had been revived since late September, 2005. Recently, it revamped and intensified its training
Now the family members were invited to the factory at function. Managers were being sent out to attend
the company’s expense in batches. They were shown management development programmes (MDPs)
the conditions under which their near ones worked in organized by, among others, Confederation of Indian
the factory. The Diwali gift for the year 2005 became a Industry (CII), and All India Management Association
matter of negotiation. Each employee was given a gift (AIMA) in areas such as inter-personal skills;
of Rs. 2000 and a credit in their bank account of Rs. negotiation skills; team-building and conflict
4,000 in the form of incentive bonus including the management; and leadership building. The HR
managerial staff. So unlike one month’s gross pay for department had been actively informing the line
the year 2004, the bonus money for the year 2005 was managers to volunteer for the MDPs that were being
smaller. But the management could convince the Union organized by some of the leading organizations.
VISION—The Journal of Business Perspective ● Vol. 9 ● No. 4 ● October-December 2005
80 Saini

Interestingly, however, the solitary vacancy of an commanded respect among most workers] had not
Assistant Manager–Training was lying vacant since left, perhaps the problems may never have arisen. He
long. Some of the issues at hand that needed attention had a good rapport with the workers. Another problem
were identified by a manager of HMSI as follows: was that the Japanese had not given Indian managers
much power to take major initiatives in different
The company had a total lack of direction on the
dimensions. Things have, however, somewhat
people front, which to a great extent is still persisting.
improved in this regard now after 25/7.
Management does not know what to do to overcome
the shock of July 25 and its aftermath. Japanese were In view of the damage done to the company’s
conversant with dealing with the Japanese Unions, reputation, HSMI was busy in an image-building
that were known to be much more tolerant. The exercise. Earlier, the managers seemed to remain under
company also has a lot of problems of hierarchy the impression that Honda products would sell due to its
consciousness. The present General Manager (GM)– world-wide image. But it realized that in the post-July
Operations came from Maruti (a Suzuki-controlled 25 scene, its advertisements were not being perceived
automobile company), where he could successfully as effective; so newer ways were being thought of to
tackle somewhat similar discontent among workers. cope with those problems. It recently organized a one-
The Japanese also do not understand the workers’ week drive in this regard, whereby the HMSI logo was
language. The Director––General Affairs, who is also applied in henna on ladies’ hands. In its endeavour to
responsible for overall HR management, came with reach the far-flung masses across the country, HMSI was
a lot of ideas, but he could not understand the running road shows of two of its popular two-wheeler
organizational working from the employees’ point of models, Eterno and Unicorn. A meeting of the top
view. When workers had resorted to go-slow, management and the department heads took place at an
Japanese managers did not know what to do. On the outside resort to decide the future course of action. They
other hand, Indian managers were specialists in were aware that two posts of Senior Manager–IR and
production; they did not understand how to handle Senior Manager–Administration were lying vacant since
industrial relations (IR) issues. If D.P. Singh [who long. These officials decided that a new person should
was HR chief till some time ago, and had left HMSI, be appointed as Senior Manager–IR and Administration.

Figure 1: 2004 DSS Ranking: Two-Wheeler

Source: Dream Team: HMSI Newsletter, April-June, 2005

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Honda Motorcycles and Scooters India Limited 81 ●

Also, in September, 2005 all Union office-bearers were The CEO was asking himself whether these
taken to an outside resort, and were given training by measures were sufficient to move in the right direction,
the HR department on building cooperative industrial given the substantial damage the company had recently
relations. Independent trainers were also invited in this suffered. He was perhaps haunted by the ghost of July
programme. The company also nominated a committee 25 more than anything else. He was considering
consisting of seven worker representatives who would alternatives for bringing about change in the situation
bring the workers’ grievances to the notice of the fast; he was also wondering if some radical decisions
management and the Union leaders. were required and on what fronts.

Debi S. Saini, Ph.D. (debisaini@mdi.ac.in), is Professor of Human Resource Management (HRM) at Management Development
Institute (MDI), Mehrauli Road, Gurgaon-1220 001, Haryana. Besides authoring four dozen research papers, articles and management
cases in journals and edited volumes published from India and abroad, he has authored or edited seven books in the area of HRM,
industrial relations, and labour law. He has also authored a 275-page volume on “Social Security Law in India” which forms part of the
International Encyclopaedia of Laws published by Kluwer Law International, the Netherlands. Among others, he has done assignments
for ILO and GTZ (Germany). Dr. Saini is the editor of Vision––The Journal of Business Perspective, the journal of MDI. He was the
first editor of Management and Change; and, has been on the editorial board of Industrial Relations Journal (Blackwell, Oxford).
Among others, he is on the Board of the Best Practice Institute, Boston, USA, and the Advisory Board of the Society for Leadership of
Change, Huntersville, USA.

VISION—The Journal of Business Perspective ● Vol. 9 ● No. 4 ● October-December 2005

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