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    Go Magazine - It's a Sport's World After All

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    Go Magazine - It's a Sport's World After All

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    Go Magazine - It's a Sport's World After All

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    28 views4 pages

    Go Magazine - It's A Sport's World After All

    Uploaded by

    FormulaMoney
    Go Magazine - It's a Sport's World After All

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 4
    ec os er ; 6 | te _ P S: . b Se wise || = = | mie a a 4 ca 4 3 (emia ane nO A un a When one fheresonething Disney not commonly own o.asnvestng im athens. 0 5 J surpnsing to discover a 22n-acre sports ‘acleyatthe heat ofthe badness model thinks of | hin sey ols action complex mn Ovando, Celebrating ts 10th anniversary, wth 150,00 athletes competing anny, ‘the Wie World oF Sperts Cmpler Disney, 3 B ec atckey Mouse imsezment 7 E> saidingthgh the gates at the entrance othe Wide Work! of Sports in Oranda it bacomes apy apparent that this so oeinary lsu centr ts images ‘al towersandspotialy clean sweeping archways resemble those ound in Mediterranean towns and give sors eal eng fara On chose inspection, ‘he wrought-itn raling re feund to form the shapes ofan bat. And nie te lark abou, oven the ight tures esrb ballayers But ‘herein cud and cuddly character insight Instead of focusing on bae ribbon evens, ‘wide Ward ofsports hosts mostly youth-and amatew-onent acti; this focus the ‘ack of ts tusiness model and what makes it truly unique. "Tht snot larger destination venue ‘complox at has the multe of yout sporting ‘vous anywce n the World says Nike May Disney's ductor of sports “The ange of sports avalabostaggsting. The ve agp area 7,500-sat ra sy basal parkand the Mlk House—a5500-sat indoor Seldhouse with four fl ste collegiate baskatall ‘court om the ground lev and another two on an upper level. Complementing hese ar tho 20-ate Hus lls, which ind four baba arnonds and four mspoct ils. Fay, tore i busca _quadaplex. rack nd field comple, tld saiball ‘complex and 10-court teams tty ‘With suc sumptuous ground isnot surprising that construction costs were a coo $120 milion, _makingit Disney’ singe biggest sports investment after is ownership ofthe sports TV network ESPN. ‘And the efor has paid of. “was a great opportunity for Disney to expand sbrand ints space of sport it wast in? says Alex ‘Vergara, Disney Sports marketing manage. “The ‘rand mantra was to get anew population of guests ‘vino woul orally consider coming to Wall Disney World” ‘Ads Mila, "We ult faites, put height team sn place, found the right partners fund the right ‘evens and put them on, knowing that i you being ‘them into town, they spend” Aa the venue ves upto this goal. “Eighty-five percent of our guests re what ve call incremental guests to Walt Disney World—they would note coming for that particlar of black mouse ears, animated films and amusement parks come to mind. = 5 Ss; 5 nr ‘acaon ules thy were competing in poring events? Vga says ‘Asa global media gun, Disney would have thd asporng chance promoting the venue ons ‘vn: oweves, soon secured crucl partner tn the oem of the Amateur Atlee ator, the Tangs aatour sors organaionn tbe US. ‘The AAU annonce us support of de ‘Wile Word of Spots several ears bone the complex open and even rca ts ‘headquarters to Disney World commited ‘to blding more tha 30 national events ‘annually atthe venue and hosts 12 national ‘sutbll ovens alone there each year ella thos in basball, gymnastics tine eka and and wrestling, ‘The AUS support has ated asa magnet for colo events and ree wp collage kagues havealso held conference dkamploashipsat the Wide World of Spots, But the venue connecton to prfesioaal sports that beings biggest ue. “The top manages and scouts fom the NBA. conto the AAW national championships to raft the best elles talent bere cach season ‘eg. Similar since 197. the comple has hosted the Choer &Dance National ‘Championships and he Pop Warmer Soper ow. youth version ofthe NETS signature ‘¥en. snot oni ahaney pt fr talent sperters, at aso stiracts famous NF players. ‘the evens area breeding ground forthe future of athletics. Stars who have competed athe Wide World of sports include ‘wimbledon tennischamplon Lleyton Hevet and NBA star Yao Ming, Fellow balpleyers |_ucard jeferson, Amare stogemire and Darius Niles competed in AAU Pasktball tournaments as oll. MLS sar Freddy Ada ‘layed in the venuck anowal soccer showease ‘when he was ust 12 years old. But aspiring to thos ty heights s onl half f the hook to ure kids to the complex. | Since opening, the venue hosted nearly 2,000 wents, bringing ina total 1.2 million ipant: BBE ee wor orsporsis tne BB cats sports faciny inthe us to Bp tose traning evens for teams I the thre primary American profesional sports leagues. "The Orlando age trans there as do the Atlanta raves During the stimmer, 1s home to the NFL Tampa Bay Buccaneers AlistoF We other prfisionals regularly ing the actty ads ikea rol cal of lowenaulona sports Team USA tained at the ‘Wide Worl o sports whom It was preparing for ‘Chympc askthal ens, and Tiger Woods bas hosted instructional sessions “he tar quality ings spect through the ‘uns. Th Bus waning amp aloe atc 23000 spectators in 2005 and2 tol of 112.000 tv vista inthe our yer since the team began ‘rang tren 202. Bven sa the pacpant numba aw ao staggering Since opening the venue has hosted neatly 2000 eves, bringing intial of 2 mlion artkipants. And, a5 Vergara pron points ‘ut hls more than “ifyou ad up all the ashltes that have competed in both the water nd summer O}pmpic games since they started, the NFL, MLB, andthe NBA “The aaction simple as Regie Willams, | vice president of Disney sports aateactons, ola ous "Weare the only sports compl: ‘at nw of that allows kds op onthe ery same ids ts wold class athletes” There ‘sno compromise on quali speakngorthe is the compe covert vet 15 acres Tien 419 Reema pons ‘ur whichis any ors Wth ily ovenpors common in Orland the turf hasa 195 dope to enhance decmage systems, which cam remove fiver seven inches of anal per our. Reser sto daa-rachng weather stations {to provideupo-the- minute iormation about smetcorolglal acy that coud afc py. “he sa des around on byo-wheced Segway trnsportes andthe enue complex is nthe process of becoming WF enabled As ‘Vergara explains, the ulimate goals odive even more revenue to Disney Word. “Long term, wallow to have scorboand network ‘ut thene that tls the guests Where 19 go and wt ume the ext yame iso they can goto the pak? hesays. In sicking to this goal the Wide World of Sports encourages its athletes to tay inthe on-state. “You closer othe venus and youte going o be abet gt tothe parks fast? Vergara says. Despite this advice, more ha half fs vistors sl tay in noa-Disney hotels. And although his number that Disneys trying to decrease. itadsto the «economic impact thatthe Wide World of sports has on thelocal ara, “he Wide Wodd of sports was intally subsidized by Disney onthe sista t would divert the revenue stream of the entire lesure complex. A docade ater, thishas comet futon, with revenue he region £200 mon “he fac evenue streams come fom get teat me fod and beverage sles, and event and fly sponsorship, Disney’ oemership of ESPN isa big hoon for sponsors snc tees seven ofthe np ovens atte Wade World of sports, which gives immense coverags to naming rights purtners suchas Hess Poeun and nal. la Jnr, atone company xen was as othe ls wen thecame the sponsoe of new 7, 000-spar-fot indoor

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