E X H I B I T I O N - S U M M I T - A W A R D S

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3 Global Satshow
rd
O p p o r t u n i t i e s i n T r a d e

T
he Global SatShow, presented by
ESOA, the EMEA Satellite Operators
Association, is proud to announce
that the third installment is taking
place on 8-9 November 2017.

The event comprises an exhibition, summit

and awards, and encompasses satellite,
space technologies, telecommunications,
broadcast and IT/ICT. As a multi-sector
tradeshow, the Global SatShow is built
around end users from various verticals to
be the most convenient marketplace for
communications solutions.

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Military & Defense
A F
s the largest ollowing the UK
end user of referendum for
satellite, it is an exit from the
not surprising EU, members have
that military & defense attempted to put up a
makes up the greatest united front in a bid to
proportion of visitors at defend the continent. Such
the 3rd Global SatShow. attempts, however, have
As the countries across been thwarted as issues
the Europe, Middle surrounding immigration and
East and Africa (EMEA) economy have deepened
region are facing divisions between member
increasingly difficult nations. Co-operation is
times, it may also not a theme throughout, but
be surprising to learn Eastern European states, in
that spending on particular, have been eager
security and defense is to merge their efforts under
increasing still. continued fiscal pressure
and the threat of military
build-up to their East.

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Military & Defense
I T
n the Middle East, security is an even
greater challenge. The region is heavily
punctuated by political instability and
wars. With the current conflict zones of
Syria and Iraq adding to the already swelling
tensions between Arab states and Iran and
Israel, the Middle East is at a peak of security
threats. Turkey, sitting at the crossroads
between Europe and the Middle East, is
facing intensifying difficulties. Following on
from recent upheavals in country and the
heightened threat from terrorist activities,
Turkey is reviewing all of its current security
requirements which are increasing week
by week. Turkey remains one of the worlds
largest defense and security equipment
markets and due to these increasing external
and internal threats, the country is under
pressure to increase its spending on defense
and security. The total spending budget
for Turkish public security bodies includes
police, gendarmerie, military, intelligence
organisations and more.
urkey also remains a key point of
transit and new border solutions are
urgently required to not only help
detect and control the movement
through Turkey into Western Europe, but
to put surveillance measures in place which
will assist law enforcement bodies working
in this area. Major high value opportunities
in the aviation sector are prevalent; Turkey
has seen an increase in passenger traffic of
20%-50% year-on-year at the main airports.
The country is also looking to provide routes
to over 200 new destinations in the future,
which makes the Turkish aviation market and
its subsequent security requirements one of
the fastest growing sectors. The build alone of
Istanbuls new airport will be one of the largest
airport projects in the world, representing a
peak procurement period to secure significant
security contracts.
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A
frica too is bearing the brunt
of increasing radicalisation and
insurgency. Facing terror attacks
orchestrated by foreign cells and
home-grown threats, as well as rampant
border issues and endangerment to protected
wildlife, the continent is forced to react by
hiking up security measures and taking new
technological approaches.
I
n order to provide the solutions required to
meet the security and defense demands of
the EMEA region, specialists, manufacturers
and service providers will be showcasing the
latest technology at the 3rd Global SatShow.
Taking place in Istanbul, the tradeshow is
conveniently located in the EMEA region,
making the ideal marketplace for military &
defense and communications solutions.
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Broadcast
T
urkey is a keen consumer of TV
services; in fact it is one of the
biggest TV markets in the world,
yet with great potential for
further growth. Many of its citizens are
digital natives and prime targets for over-
the-top (OTT) and video-on-demand
(VOD) services. With a fairly robust and
stable economy it is Europes fifth
largest economy and expected to see
significant growth in the years ahead
Turkey can look forward to the imminent
development of its TV sector.
IPTV, OTT and VOD services are all
gaining significant traction. However,
pay TV has noteworthy potential for
growth. Pay TV market penetration is still
around 25%, much less than in European
countries. Turkcells IPTV service
(Turkcell TV+) and TT Groups DTH
service (Tivibu) have seen fast growth
in the past quarters in terms of net
ads. There is strong competition in the
market in terms of producing appealing
content and advanced technologies
such as 4K, cloud-based timeshift and
integration of OTT services.
While OTT is very attractive to younger
TV viewers in Turkey, live TV content
is also in huge demand. Alongside live
broadcasts, Turkish drama series are
extremely popular in the country but
also increasingly so in Eastern Europe,
the Middle East and Latin America, with a
burgeoning market opening up in Africa.
The export of Turkish dramas to foreign
countries, especially to the EMEA region
is booming. Turkey is the number two
exporter of local content following the
United States.
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Broadcast
D
emand for sports content is also high. Turkeys largest that there must be improvements in broadband speed, which
pay TV operator, Digiturk, has spent $500 million on the currently stands at an average of 5Mbps and yet another area
digital rights of the Turkish football league for another of opportunity.
four years, and the company has also recently been
acquired by Qatars BeIN Group. With a population that is hungry for TV services and new content,
and yet to deploy HD and 4K services extensively, Turkey is a
In addition to OTT, VOD, and pay TV opportunities, the country country primed for TV growth. A combination of more traditional
is a major user of satellite. A massive 70% of households receive FTA and pay TV services with emerging OTT services and a
their TV via satellite. Over 10 million free-to-air (FTA) satellite focus on content will be very important going forward. Pay
receivers are installed throughout the nation with the majority of TV operators will be focusing on moving into as yet untapped
people consuming live TV. markets and investing in the OTT domain to increase their
Turkey is not yet in HDs grip, as the majority of FTA channels are customer base whilst others will concentrate on retaining hugely
still broadcasting in SD. In terms of 4K, there are only a few live popular and lucrative sporting event rights. Turkey is abundant
channels broadcasting in the format, yet massive numbers of with potential, and its appetite for new content that is both local
4K TV sets have been purchased over the last few years, even and international secures its place as one of the most promising
if the services are not widely available. It appears that Turkey TV markets in the world.
is gearing up for HD and Ultra HD, even if it is not yet ready for
widespread deployment. Turkey is in a very similar situation to Despite such a thriving broadcast industry, Turkey currently
other regions in MENA such as the Arab world, where HD delivery has no other broadcast-related tradeshows. The 3rd Global
is very subdued, yet consumers are equipped to receive HD and SatShow will be the stage for this lively market and the plethora
UHD already. For Turkish OTT services, it is also acknowledged of opportunities it presents.

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Energy, Oil & Gas
T
he communications needs in IT and telecommunications support,
energy and oil & gas has changed. downhole monitoring, data transport, data
There is a significant shift from visualisation, workflow optimisation and
the typical services for critical and wells simulation.
simple communications such as rig move
Furthermore, as falling oil prices continue
assistance, local field IT support services
and smart and remote support for telecoms to squeeze technology spends in the oil
providers. Now, communications demands & gas market, communications providers
also include welfare services, IPTV, Voicewill have to change the way they present
solutions; instead of buying bandwidth,
over IP (VoIP) and hosting, amongst others.
energy and oil & gas companies should
The changing dynamics of the oil & gas see that they are buying a service which
market have created challenges for enables the right level of visibility for their
energy players but, in turn, they have operations. This creates opportunities for
also created new opportunities for value-added resellers and service providers
communications solutions providers. able to think outside of the box. While oil
Some of these opportunities are in & gas still relies on around 80%-90% on
integrated operation (IO) centres, video satellite for remote drilling sites, growth
and telemetry data services, connectivity will be achieved through new services
options for efficient communications offerings that support the growing data-
between the IO and remote assets, remote centric trends.

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Energy, Oil & Gas
A
s innovation, technologies
and capabilities advance, so
does the need for education
grow. There is a strong
need for communications solutions
providers to raise awareness and better
understanding amongst energy players
of how productivity and efficiencies
can be gained. This is especially true
of high-throughput satellites (HTS)
and its fit-for-purpose applications.
This includes enabling the growing
trend in large energy companies to
increase consolidation of upstream
and downstream operations in order to
increase efficiency. In a fit-for-purpose
application, here HTS can ideally enable
better pipeline management which
requires greater connectivity to service
the pipelines and make them secure.
HTS also provides an efficient solution
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for live video monitoring and surveillance
where flexibility is needed to handle
data-hungry applications. From IoT and
the big data it produces, to telemetry
and video, there is increasing demand
for communications in oil & gas, and it
is up to the industry to educate the end
users on the capabilities offered through
innovative solutions, whether they be
based on HTS, hybrid, MEO, or LEO.
T
he ideal venue for this to take
place is the 3rd Global SatShow.
Just as Istanbul bridges the
western and eastern worlds, so
does the Global SatShow form the bridge
between energy players and services
providers. It is the ideal marketplace for
communications solutions for the oil &
gas and energy markets.
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Mobility
G
rowth in mobility is a global trend. Land
communications, fueled by advances
in connected transport, as well as in
maritime and aviation are on the rise.
However, within Turkey and the Middle East,
mobility represents a significant growth area.
Aeronautical connectivity is increasing in
importance as passengers are coming to
expect the same connectivity in the air as on
the ground. This rising demand has seen in-
flight connectivity catering to both business
passengers who need to stay connected
with their offices, and passengers looking for
entertainment. While larger carriers typically
have been the in-flight connectivity pioneers,
service providers thinking outside of the box
are discovering opportunities with smaller,
domestic carriers. As competition and new
flexible business models make in-flight
connectivity more attractive and feasible,
smaller carriers can now enter the market of in-
flight connectivity and in-flight entertainment.
Regional carriers are currently looking at ways
to provide in-flight connectivity for aircraft
flying over the Middle East and North Africa.
Maritime services and the rise of the digital
ship are driving demands for a broad range of
communications. Looking beyond cruise liners,
fishing vessels, and freight & logistics, another
market exists in the Middle East. Private luxury
yachts and boats also need to be equipped as
owners and passengers expect the same level
of connectivity at sea as they have on shore.
This trend, which is most noticeable across the
Gulf Arab states, is one of the drivers of VSAT.
From critical comms to security and always-
on connectivity, todays maritime market
represents opportunities never before seen.
It also represents a new era of heightening
capabilities for all seafarers.
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Telecommunications
G
rowth opportunities exist for
communications players able
to raise network efficiencies,
extend the reach of terrestrial
networks to underserved or unserved
areas, integrate applications and
converge technologies. From trunking
and cellular backhaul via satellite,
to enabling IoT/M2M and providing
Internet and phone coverage to
cities with challenging terrain, the
opportunities are enormous. Turkeys
current development programmes
are a catalyst of many of these
opportunities. Istanbul is actively
involved in smart city projects, which,
when considering the size of the city,
both in terms of geography and its
population (15 million people in 2016),
the growth potential for market
players is massive.
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Looking beyond Turkeys borders to
its neighbouring Middle East countries,
demand for telecommunications
services is robust. Densely populated
communities require cellular backhaul
and solutions to raise efficiencies
for congested networks. Less
served or completed unserved areas
need a host of connectivity and
communications solutions, while some
countries and cities, even ones that
are heavily populated and developed,
require satellite connectivity for home
internet and telecommunications due
to very challenging topology.
For satellite, terrestrial connectivity
providers, wireless and mobile
network operators, opportunities are
plentiful. Those looking for solutions
will find the convenience of the Global
Satshow, an ideal marketplace for all
communications solutions.
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Trade Opportunities
B
uilt around the needs and
requirements of the end
users, the 3rd Global SatShow
provides opportunities for
international companies in serving
new customers, developing business
and enhancing relationships with the
supply chain.

F
or customers looking for the
latest in communications
solutions, and for those
looking to provide the
solutions that customers are in need
of, the 3rd Global SatShow warmly
invites you to join us this year. Join
the 3rd Global SatShow, take part of
the synergy of this multi-sectored
tradseshow, and help us in shaping
the future of communications.

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Contact us
Fo r f u r t h e r i n fo r m a t i o n a b o u t a t t e n d i n g t h e s h o w,
or to exhibit, please contact the Global SatShow
management team:

Adrienne Harebottle Derya Karaman

Project Manager & Conference Director Project Executive & Conference Coordinator
adrienne.harebottle@medyacity.com.tr derya.karaman@medyacity.com.tr
+90 533 704 1548 +90 535 646 4135

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