1.

Literature Review
1.1Brand experience
Experience is amazing, joy, and valuing Offering, interest and the formation of a new opinion
(Csikszentmihalyi, 1990).
The brand is defined as the experience of feeling sensation, Cognitions and behavioral responses
evoked by The brand-related stimuli that are part of a brand`s Design, identity, packaging,
communication and environment(Brakus et. al., 2009). Ambler et. al., (2002) Brand experience
or motion is shaped when consumers use the product, find evidence about the brand, its
advertising and marketing actions, and talk about the brand with other. In the foodservice zone,
buyer experience with the particular food brand channel is critical to determine whether they will
come back for more official visit (Mohamed & Musa, 2012). In order to create a brand experience is
an important success factor for the disintegration Competitive industry to maintain a particular
brand trustworthy guest (Brakus, Schmitt, &
Zarantonello, 2009; Iglesias, Singh, & Batista-Foguet, 2011). Separate research
Delgado-Ballester and Munuera-Aleman (2005) reported a positive effect on the purpose and satisfaction
Reliability.
Brand experience was reported positive impacts to meet (Brakus and others, 2009 d..
Chinomona, 2013 d.?. Taleghani et al, 2011?. Walter et al, 2013

1.2Brand trust
Trust depends on the consent of the other party and this comes in the form of risk compliance
Based on the understanding of the other party Past experience, and it involves A prospect that
would cause the other party Instead, the probability of positive results Negative (Worchel,
1979).Chiou (2004) and Reichheld (2001) trust is an important ancestor of loyalty, because it can
help to attract new clients and maintain old. Morgan and Hunt (1994) added that trust is a major
cause for any long term connection and it is absolutely related to brand loyalty. Customers
brand loyalty or assurance is the outcome of trust (Moorman C., 1992).
Trust plays an important role in causing both behavioral and attitudinal which in turn affects the
loyalty marketing results market share and price elasticity factors like maintenance (Moorman C.,
1992).
Brand trust is of importance for the interpretation of given the small number of customers in
order to retain loyal customers (Chaudhuri & Holbrook, 2001;
Delgado-Ballester & Munuera-Aleman, 2005; Eggers et al., 2013; Rauyruen et al., 2009). Has (2003) study show
that high brand engagement means that dot.com companies continue long-term relationships with
its consumers for the purpose of achieving brand trust.

1.3Brand loyalty
Brand loyal an indispensable part of a Company`s profitability and competitive advantage
(Aaker, 1995, 1997; Reichheld, 1996).
Really loyal customers they tend to respond favorably to Brand in different ways, because they
are emotionally attached to the brand (Crosby, 2002). Loyalty is observed the results of their
Quality of the brand, the price is not. Loyalty is a by the way consumers explore their feeling,
satisfaction with the product performance or the quality of service they received (Bloemer and
Kasper, 1995;. Brand loyalty helps SME brand in the market with a positive performance to be
obtained by cutting costs and higher profits. Loyal customers tend to pay more generally, as well
as the spread positive word of mouth among friends and family (Chaudhuri & Holbrook, 2001; Ismail
& Spinelli, 2000; Lau & Lee, 1999; Zhang & Bloemer, 2008). Maximum Trustworthy buyers tend to
remain loyal if their attitude towards a brand is positive. In addition to the ability to convert a
switching purchaser is higher in a loyal buyer, if the buyer and a convenient positive attitude
toward the brand (Baldinger, 1996).

1.4Purchase behavior
Consumers do preparatory work before considering the quality of the product bought (Schiffman
& Kanuk, 2010). The assessments of the shoppers about a product is a collection of features that
has a lot of advantages to take to their have to be (Assael, 2004). Schiffman & Kanuk (2010);
Hawkins, Best & Coney (2004) and Assael (2004) mentioned
that consumer to make a purchase decision is influenced by a number of measurements namely
assessing culture, which has the most influence and most comprehensive in the Consumer
behavior so that marketers need to understand the impact of culture, Sub-culture, social class
buyers. Social measure, which need to be in mind when marketing strategy for the design of
these factors can affect the consumer responses measuring psychology, motivation,
understanding Learning and beliefs and attitudes that can seriously affect the selected consumer
purchases.

1.5Brand satisfaction
An overall level of customer satisfaction is a result of analogy and experience pleasure with the
product or service Hellier et. al. (2003). A positive response to the satisfaction of passion is the
result of prior experience. (Ganesan, 1994). Mourie (2005) stated that experience can satisfy the
customer's need or desire increasing the likelihood of long-term relationships. Moreover, a
higher or lower satisfaction Depending on the quality of the consumer's brand Features offered
by a company (Gerpott; Rans and Schindler, 2001). Brand satisfaction can be defined as
Subjective personal assessment results that meet or exceed the designated alternative brand
Consumer expectations ((Bloemer and Kasper, 1995).
satisfaction preferred brand is one of the most important determinants of brand loyalty.