Enabling Europe to compete

in the global world of FinTech

Avivas 5 Priorities to drive European FinTech are:

Drive activity on an EU-wide solution to Create an open dialogue with industry.

1 electronic identification. Customers are frustrated 5 Regulatory sandboxes in member states are creating
by the continual need to complete identification and a more open dialogue and best practice should be
verification checks to access financial services. shared across regulators. An Innovation Academy
comprised of FinTechs, established firms, regulators
 ncourage greater data sharing, collaboration
E
and consumer bodies should be set up to look at
2 and action to tackle cyber crime. The EU should
emerging trends; ensuring consumers are protected
consider a European legal framework to combat
and innovation thrives.
cybercrime and to foster incident data exchange
between public and private institutions.
Aviva was born
Taking action on FinTech infrastructure.
in an age of quills and
3 To develop cohesively and avoid a fragmented
parchment 320 years ago.
approach, the EU should consider developing an action
Now digital is fundamental
plan on Blockchain and Cyber infrastructures.
to our future. The insurance
F uture-proof digital regulation. Financial industry is ripe for disruption.
4 technology is developing at an exponential speed, Aviva must be the worlds
a principles based approach is required to avoid oldest digital disruptor.
regulation being out-dated and hampering innovation.
Mark Wilson,
Aviva CEO

How customers around the world are reacting to technology*

France Ireland Poland UK China Singapore USA

I am comfortable using new I cant live without my Have you used a smartphone
technology? smartphone? to buy a financial product in
the last 12 months?

80% 80% 20%

70% 70%
60% 60% 15%
50% 50%
40% 40% 10%
30% 30%
20% 20% 5%
10% 10%
0% 0% 0%
% All agree % All agree % Yes
* Source: The Aviva Consumer Attitudes Survey interviews 1,000 adults aged 18 and over, using online panels in each country surveyed, except China (1,517 interviews) where the survey is conducted face to face and online
(13,562 interviews in total). Data is weighted to the known profile of the population in each country. The research was conducted by Ipsos MORI between 15th March 22nd April 2016.

J19829_RRDMA1956_0616.indd 1 21/06/2017 17:22

 How Aviva is putting Digital first to support customers

Helping the UK face their futures
We want to get to the crux of why people
are not saving enough, demystify the ways in
which they can prepare for their futures, and
inspire a new generation of savers in ways
that resonate with their lives and aspirations.
Our Mind the Gap research suggests that Europe may need to
save an extra 2 trillion a year to close the pension savings gap
(equivalent to 13% of EU 2016 GDP).
Investing in FinTech around the world
Aviva Ventures is our corporate venture capital
fund. It looks for cutting edge tech start-ups
that can help shape the future of insurance
and invests in them. In 2016 it went global.
First came London, then Canada, and finally
Singapore. We have partnered with businesses like Cocoon
which uses smart tech to deliver next generation home
security.

As part of our mission to get people saving smarter, we

Simplifying insurance with Alexa
recently launched a new online campaign designed to spark
a transformation in how people approach their finances. The Were helping customers with Amazons
Shape My Future tool is a concrete example of how we help voice-activated assistant, Alexa, providing
people address what they want their future to be and whether people with more than 300 insurance terms
they are on track to achieve it. This new tool offers a solution and their definitions. Were the first UK insurer
based on deep customer insight around barriers to long term to deliver a Skill for Alexa and its a new way
saving, enables customers to understand more about their for our customers to interact with us. So if you dont know
retirement options, and understand what their retirement your no claims discount from your accidental damage cover,
lifestyle may cost and then plan how to make it happen. just ask Alexa!

Customer claims online in Singapore Aviva Polands Virtual Branch

In Singapore, customers can log in online to file
and manage medical claims. Its convenient,
quick, and totally paperless and theres a host
of other features to make life easier; whether
thats taking a photo of a letter or receipt and
submitting it electronically, monitoring your claim, locating
clinics, or working out what youre entitled to.
Aviva Poland have introduced a Virtual Branch
where customers can chat with a branch
consultant online though Skype. The online
branch gives customers the opportunity to
talk with a consultant quickly, at any time
when they need it, and can remain anonymous whilst asking
questions. If they go ahead and buy a product, the branch can
help fit the content to customers needs based on specific steps
as part of the Skype conversation.

About Aviva

Aviva helps people protect whats important to

In 2016 we paid out 34.4bn in claims.
them and save for a comfortable future.

We offer a wide range of insurance and We are the owner of a global asset
savings products. management company with assets under
management in excess over 450bn.

We have strong businesses in selected markets We can trace our history back more than
across the UK, Europe, Asia and Canada. 320 years

Aviva Insurance Limited

Registered in Scotland, No. 2116. Registered Office: Pitheavlis, Perth PH2 0NH
Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

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