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EDS (Electric Data Systems) has the vision to become a Defining Entity and the next
including market share, to become more innovative, and to improve product offerings, a merger
with A.T. Kearney, a respected global management consulting firm, was undergone. EDS and
A.T. KEARNEY AND THE NEW DEFINING ENTITY
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A.T. Kearney complimented each other because of the broad range of services and capabilities
they were able to offer clients. This acquisition allowed for both companies to share existing re-
The first year of the merger was successful but in almost all of the cases, Brian Harri-
sons assessment was (2015) A.T. Kearney had reacted to opportunities, rather than having
taken the initiative and proactivity sought them out (p. 534) and therefore the companies great-
est potential from the merger had not been realized (p.533).
Customers, Company and Competition must be considered when deciding on a new com-
pany strategy. Strengths have been identified, as has aspirations, and what resources are available
have been considered. In order to move the merger to the next level, several options are available
create a one-stop shop 3. Use both companies strengths to create a new category that would
transform the industry with new strategies (Spiro, Stanton, & Rich, 2015, p534). Brian Harrison
and I agree that option 3 is the future for the company because both organizations have consider-
able strengths which will be used to create new products and take advantage of the new relation-
The two firms would now offer greater consulting solutions backed with technical power
and physical support (Spiro, Stanton, & Rich, 2015 p541). The 2 companies will remain separate
but have constant communication and work together to achieve goals to project an image of
unity. The new service offerings must be clearly defined and blended with each company retain-
ing its own culture and skill sets. Together they allow the company to better meet the needs of
the
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Works cited
Spiro, Rosann, Rich, Gregory A. & Stanton, William J. (2015). Management of a Sales Force,