Digital Solutions in

INDIA SPECIAL REPORT 2017

Rethinking and rebooting the digital solutions proposition to fit

a challenging and constantly changing publishing landscape
 Digital Solutions in India 2017
A Time to Embrace
Uncertainties and Inconsistencies
Amping up the technology, tools, and resources for the longer term
By Teri Tan
T
he digital solutions industry is very much a product
of its time. Its end consumersespecially those who
tote mobile devices and demand information on the
goare the ones whose changing preferences have
created such disruptive companies as Airbnb,
GoFundMe, Snapchat, and Uber. Improved tech-
nologies, newer tools, and increased efficiency have fueled the
quest for more innovative ideas and faster value creation in this
age of Instagram and influencer networks.
Some of the big publishers, too, are looking at technology to
lead the pack and bolster their bottom lines. In fact, the acquisi-
tion of technologyor technology-based companies, to be spe-
cifichas been a popular business strategy. Elsevier bought
Plum Analytics in February, barely 10 months after purchasing
Social Science Research Network. During that period, Wiley
acquired Atypon, Cengage bought WebAssign, and McGraw-
Hill Education took over Redbird Advanced Learning. And just
within the last two months, Taylor & Francis jumped onto the
acquisition bandwagon by taking over the digital research firm
Colwiz while Bertelsmann Education acquired WhiteCloud
Analytics.
What is unmistakable is the high level of interest coming from
the big players when it comes to publishing solutions, digital
learning products, research management tools, and predictive
analytics. In fact, technology is such a big part of these companies
that some no longer call themselves publishers. They are now
purveyors of learning science, information analytics, education
technology, or content-enabled solutions. And they are no longer
satisfied with outsourcing technology-based requirements to
suppliers onshore or offshore the way they did in the past. They
cover illustration istock shugawarrior
are acquiring, integrating, and assimilating such companies and
tools into their internal business processes.
But, while the publishers and digital solutions players are
looking into faster time to market, consumer engagement, and
actionable intelligence, parts of the marketplace are in the dol-
drums. The U.S. education segment, in particular, is con-
tractinglargely because of changing demographics, lower
college enrollment, and the rising popularity of secondhand
bookscausing many educational publishers to experience
double-digit decline in sales of textbooks and reference mate-
rials. The industry is at the precipice of a fresh round of divest-
ments after a spate of restructuring and retrenchment exercises:
McGraw-Hill has sold off its K12 business to Nelson
Education, and Pearson is now considering selling off its U.S.
school courseware unit and its stake in Penguin Random House.
Adding to the uncertainties is the confusion set off by the
current White House administration in its proposed budget and
stance on education (and Common Core standards), immigra-
tion, visas, and outsourcing, as well as federal funding for the
arts, humanities, research, libraries, and education. The poten-
tial impact and rippling effects from these uncertainties has
moved water-cooler speculation into boardrooms.
During PWs trip to India to visit participants in this report
early in the year, some digital solutions vendorsand their
main U.S. clients in some caseswere already rethinking their
business collaboration with plans of forming partnerships or
joint ventures to sidestep the IT outsourcing/immigration
issues. Some are looking into setting up branches in the U.S. to
offer onshore and hybrid services, while a few more are checking
out companies to take over and therefore have immediate U.S.
representation.
Meanwhile, the packaging of internal processes as modules
and products for sale and the strengthening of data mining
capabilities to deliver better metrics and market intelligence to
publishing clients have continued unabated. These digital ven-
dors are now the extended arm of their publishing clients,
working and thinking on their behalf. Their existence, growth,
and futures are intricately interlinked with those of their
clients.
Right now, publishers and their vendors are in the same boat.
They are busy transforming and dealing with market uncertain-
ties, changes, and challenges. And, while UI/UX, fixed-layout
ePub, accessibility, IP protection, and plateauing e-book sales
continue to be hot industry topics, there are also plenty of
unspoken concerns aboutand cautious optimism in spite
ofthe current difficulties and uncertainties. 
W W W . P U B L I S H E R S W E E K LY. C O M 3
 Digital Solutions in India 2017
Gearing Up for the Shifts and Twists
in the Digital Content Industry
Digital solutions providers in India are busy rebooting strategies
and redefining initiatives to suit the marketplace
By Teri Tan
E
verything is different, and yet the same. Think about
Polaroid cameras, which were first replaced by digi-
cams and later smartphones for snapping instant
photos. Or vinyl records, which gave way to compact
discs and then to iTunes. Or clunky desktopsand,
increasingly, laptopswhich have fallen out of favor
in this age of tablets and handheld devices.
New gadgets will appear and replace the old ones, but the
main purpose that these products serve remains very much the
same, albeit in a much faster, often less costly, and definitely
slicker way. This goes for the digital solutions industry as well:
publishers and providers are racing to find the next quicker,
cheaper, and more seamless technology, workflow, or platform;
their shared goal invariably involves delivering quality content
to consumers.
But, as markets and consumer preferences continue to shift
and evolve, industry players have to restrategize, reboot, rethink,
and rebrand their business operations, models, and objectives
again and again. (And, as the resurgence of Polaroids and vinyl
records has shown, sometimes the old stuff does fulfill certain
market needs.)
Plateauing E-book Sales
Hindsight is always 20/20. Ten years ago, if you had told a
room full of publishing executives that e-books were going to
decline and that print, and even independent bookstores, would
see a resurgence in 2016, I think there would be plenty of raised
eyebrows, says Tyler Carey, the business development director
of Westchester Publishing Services.
But the industry, Carey points out, is adapting to the correc-
tion. The renewed focus on digitalnot as the salvation of the
publishing industry but as a tool towards achieving success with
traditional products as well as those that have survived the
emergence of new formatsis something that publishers have
4 P U B L I S H E R S W E E K LY J U LY 3 , 2 0 1 7
gotten right, Carey says. Certainly, making print books look
and feel better than they did 10 years ago is something that
benefits the readers, publishers, and publishers partners as we
work collaboratively to help create better print products.
The plateauing e-book sales in recent months have necessi-
tated innovation, especially at the content level. We are seeing
a demand for richer and value-added content, which is not lim-
ited to texts and graphics. Storytelling is becoming a completely
immersive experience through the use of images, videos, and
semantic tagging. AR and VR are going to be a part of that very
soon, says Uday Majithia, assistant v-p for marketing and pre-
sales at Impelsys.
Streamlining and automating processes to reduce manual
intervention is crucial in bringing down production lead time
to enable shorter time to market, Majithia adds. These call for
innovation of more evolved, smarter, and more intuitive con-
tent, he says.
Complementing, Not Competing,
Formats
Many publishers have embraced a digital-first model on the
assumption that the next generations of consumers will be so
tied to devices that they will access educational content, read,
and be entertained only through such devices. But the market
itself is not uniform, says Vidur Bhogilal, the vice chairman of
Lumina Datamatics. Readers of trade books move back and
forth between print and e-books. Education consumers still
spend heavily on print, and not necessarily on new editions.
Digital products in education are not standardized, and there is
little agreement on the ideal modes of learning. Our clients are
not only navigating a print-vs.-digital conundrum; they are also
seeing imports, used books, rentals, and exchanges deeply can-
nibalizing traditional sales.
 Digital Solutions in India 2017
Many publishers also assume that they have to offer highly
interactive content in order to retain core users and attract new
and young consumers, adds Bhogilal. But, for most parts,
readers are not going to Hachette, Penguin, and HarperCollins
for gamified or highly interactive e-books on their devices. They
go to these companies for great stories and information.
Hurix Digital CEO Subrat Mohanty says publishers are on
the right track when they take digital seriously as a business and
not a cost center. Their readiness to upgrade publishing work-
flows for agility and optimization and their strategies to enable
book distribution and subscription digitally and online are
laudable, Mohanty says. But the notion among some pub-
lishers that e-books will kill print revenues has a different side
to it. Digital does not compete with print; it complements it.
E-books and print books work symbiotically to drive revenues
and engage readers.
E-books have not supplanted gaming or video or other modes
of entertainment and information gathering, Bhogilal says.
Nor have they been swept away by these media, he adds. In avenues for multimedia-rich e-books, Mohanty says. And, as
education, the book is used not only to inform but also to
develop a skill. A book can contain laboratory instructions but
will never replace a laboratory. It can never replace the hands-on
experience. So the question remains: are there better ways of
using digital techniques of teaching, learning, and experiencing
to accomplish these tasks?
Empowering (Renewed)
Digital Initiatives
The publishing industry has gotten clever with how to use
digital products not just as an alternative offering but as one
that complements the print edition by allowing readers to
download chapters as marketing samples, or to tide readers over
till the physical book arrives when ordered online, says Carey,
of Westchester. No doubt all of these will keep changing, and
print and digital will have their peaks and valleys in the coming
years, but it is good to see the alternate channels complementing
one another.
Carey is also seeing many clients looking to establish pre-edit
tagging that offers consistency within their copyediting pools
upstream and a way of achieving more consistent digital assets
downstream. This dovetails with another trend that we are
seeing: academic publishers moving towards template designs
for list consistency, shorter production time, and faster review
cycles, he says.
Digitization has certainly changed the ways in which products
and services are produced, marketed, and consumed. And
nowhere is this more profound than in the media industries.
Consumers now expect to find information about past and cur-
rent events, genealogy, and entertainment, for instance, on the
internet, says Amit Vohra, CEO of Continuum Content
Solutions. For us, optical character recognition analysis of
scanned images and the addition of metadata to digitized files
6 P U B L I S H E R S W E E K LY J U LY 3 , 2 0 1 7
are the two biggest aspects that affected our business. Aggregators,
for instance, have been developing contextual search-based data-
bases for subject-specific researchers and helping students and
researchers connect the dots between the present and past.
Going digital and mobile is the right stance despite the chal-
lenges in e-book sales, says Majithia, of Impelsys. A print title
without an e-book version will lose half of its audience today,
now that people are comfortably reading e-books and other
content on mobile devices, which are growing exponentially
every year, he says. But there has to be a unified process and
holistic approachtowards authoring, editing, reviewing, and
composition, for instancein creating different deliverables. If
we think of print and digital as totally unrelated processes, then
it will be double the work, time, and cost.
For Mohanty, of Hurix Digital, it is essentially the book
reading experience that has turned publishers to digital pub-
lishing. While the romance of print books continues, nowadays
book readers are also book listeners, and this has opened up new
the audience becomes global, new ways to deliver books in
multiple languages is now a business need. A read-aloud feature
in different languages, for instance, is being talked about and
considered. Meanwhile, HTML5 is now the de facto online
content standard that ensures responsive content in any device
and operating platform for seamless reading experience.
Pushing HMTL to the Forefront
Increased usage of HTML editors by publishers to generate
content is certainly a great move forward. It frees up the limita-
tion set by licensed software while offering real-time collabora-
tion to speed up the production process, says Vinit Khanna,
the founder and CEO of OKS Group. Publishers are also
adopting fluid content creation and moving away from creating
digital products from printed books. This switch to content
chunking allows publishers to pick and mix and create multiple
products with much greater flexibility.
Meanwhile, digital strategies in science and scholarly pub-
lishing should go much deeper. For instance, even though more
journals and periodicals are being published as e-only and with
Open Access, there is still a high dependency on PDF-based
deliverables, says Rahul Arora, CEO of MPS, pointing out that
HTML5-based composition is gaining traction.
Increasingly, content is packaged as data, which seems to be
resonating with consumers. There is a significant focus on user
experience and providing better and more efficient tools to
authors and researchers, says Abhigyan Arun, CEO of TNQ.
These are the big positives. However, STM publishing is still
stuck with PDF, and does not seem to have a clear way out, even
though the primacy of HTML is well established.
TNQ has always been pushing HTML as the backbone of
publishing services, calling for single-URL publishing in recent
years. This year, we hope to stitch all the components to make
 Digital Solutions in India 2017

single-URL publishing work end-to-end, covering submission,
peer review, content revision postpeer review, proofing, and
publishing and beyond, adds Arun. (TNQ spoke about the
transition from PDF to HTML alongside speakers from the
Rockefeller University Press and Academy of Pediatrics at the
recent annual meeting of the Society for Scholarly Publishing.)
Innovating, Monetizing, and
Protecting Content
Arora, of MPS, sees a progressive trend of smart innovation in
enriching and harmonizing content to improve discoverability.
The movement from document-based to asset-based workflows
is another, Arora says. Then there are digital-first workflows
backed by subprocesses such as online authoring and peer
reviewing facilitated by cloud-based workflow management
systems. All these trends are good for both digital solutions and
publishing industries; increased adoption of them will be even
better.
In the STM segment, Sriram Subramanya, the CEO of Integra
Software Services, finds that the publishers are constantly chal-
lenged by the need for shorter turnaround time and the cost of
making their research content immediately available for schol-
arly consumers. This has led to simplified content layout and
editorial style guidelines, and increased automation in the
workflow process, Subramanya says. There is also an apparent
struggle in fixing the taxonomy and metadata tagging to aid
content discoverability. In the near future, publishers may need
to create compelling videos and visually attractive, self-explan-
atory articles to aid researchers who are finding it difficult to
reproduce the experiment methods and results from the journal
article.
STM publishers have been historically good at monetizing
their online products, says Arun, of TNQ. Open access has
opened up another business model where the author becomes
the customer, which brings in additional challenges that force
publishers to rethink the way their products and services are
delivered, he says.
Evolving U.S. legislation on accessibility and diverse state-
by-state standards have also created several new requirements
that publishers must meet before schools will consider pur-
chasing their materials. New technologies, from adaptive
learning platforms to data analytics tools, have transformed
many publishing businesses into technology companies,
requiring them to provide customer service as they support and
train educators and students to use new tools, says Waseem
Andrabi, senior director of global content services at Cenveo
Publisher Services, adding that student demographics have
shifted in recent years, and students want engaging qualities in
their digital products.
While industry disruption in these three areaslegislation,
technology, and student demographicspresents new chal-
lenges to publishers, it also offers new opportunities, adds
Andrabi, whose company published a recent report, Six Big
Trends Reshaping K12 Education Publishing, on its
website.
Digital rights management is something that is working
great for publishers, adds Vohra, of Continuum Content
Solutions. DRM imposes some technological restrictions that
control what users can do with the digital media, Vohra says.
For instance, a song can be listened to, but not copied or shared;
an e-book can be viewed only on a specific device; a single-player
game can only be played with authorized internet access; or an
email that cannot be forwarded. In other words, DRM creates a
defective product, which completely satisfies the copyright
protection needs.
Overcoming Fundamental
Outsourcing Issues
Now that digital publishing has matured, publishers are not
reaching out to new vendors as much. They are consolidating
existing vendors, which makes life difficult for vendors that are
trying to expand and add new clients. Margins are slimmer than
ever, and quality and turnaround time have become the key
differentiators between vendors, says Indira Rajan, the CEO of

Online Coverage of the Digital Solutions Industry

The following articles are available online in conjunction with this print report:
Complex Projects Uncovered (featuring showcase projects from various vendors)
AuthorCafe: A Single-URL Authoring Platform (a Q&A with M.V. Bhaskar, chief creative officer at TNQ)

Articles in the Expert Series, penned by invited vendors, examine critical topics impacting both the publishing and digital
solutions industries:
Can Technology Change the Way Children Learn? by Aditya P. Tripathi, founder and CEO of OKS Education/MarkSharks
Math Production Made Easy by A.R.M. Gopinath, executive v-p at DiacriTech
Tracking the Shifts in the Newspaper and Magazine Industry by Amit Vohra, CEO of Continuum Content Solutions
Visit publishersweekly.com/digitalsolutions2017 to read the full report and additional online articles.

W W W . P U B L I S H E R S W E E K LY. C O M 7
 Digital Solutions in India 2017
Lapiz Digital Services.
But, with new products released annually, the demand for
new skills and implementation of new (or different) technolo-
gies often comes into play. Selected vendors are often not at
liberty to turn away such new projects, and have to put in their
bids. What happens then is vendors losing focus on their exper-
tise and putting in tremendous effort in building something
new. For instance, editorial houses may end up bidding for
digital services when their resources are editors who have little
understanding about a digital product, adds Rajan. In such
cases, publishers will stand to gain so much morein terms of
expertise, turnaround time, and costsif only they segmentize
their vendors according to core expertise. But, since this has not
been carried out properly, we are seeing a slower-than-expected
shift to digital products for the industry.
Price pressures and services perceived as commodities con-
tinue to drive the publishing industry. Search engines have
given users, theoretically, the ability to find the information
they think they need, says Andrabi, of Cenveo Publisher
Services. Many nonscholarly publishers, particularly newspa-
pers, have published content for anyone to readin the misbe-
gotten hope of selling more online advertising. But publishing
is a complex process, with many of its functions unknown to the
average scholar or reader.
The obvious costs of publishingcontent creation, peer
Westchester Publishing Services
The expansion at Westchesters Chennai production facility in
the past year was due to more projects from major trade houses,
university pressesincluding Harvard University Press and
MIT Pressand SSTM publishers, says business development
director Tyler Carey, who has hired more LaTeX specialists to
work directly with clients to roll out LaTeX templates. Our
New Delhi team has also expanded with more key clientsour
Tyler Carey, business development director at Westchester Publishing
Services
8 P U B L I S H E R S W E E K LY J U LY 3 , 2 0 1 7
review, editing, art and design, permissions, production, XML
transformation, metadata management, and image validation,
for instanceare daunting. Adds Andrabi: Publishers under-
stand that to remain competitive with user expectations, speed
to market is critical. But balancing the need for speed with
editorial validity and accuracy is becoming more important
with each passing day.
Understandably, publishers are having difficulties coping
with market shifts and consumer demands. The tendency to
change content at the final stages of the product puts unreal-
istic pressure on vendors, says Khanna, of OKS Group, adding
that many in the publishing industry have not fully grasped
the complexities and resulting developmental costs from the
migration to digital publishing. Higher expectations and
increased demands for solutions will come with higher costs
and that is normal.
Now, lets take a closer look at 16 companies (in reverse alpha-
betical order) to learn more about their strategies to meet the
above challenges while fulfilling market expectations and
demands. This reviewwhich covers randomly selected com-
panies with different strengths, and does not imply our endorse-
mentis meant to help you in your search for the most suitable
partner or partners for your digital publishing initiatives. As
always, know what your company really needs and do your due
diligence.
so-called India Direct Full Service accountswhile branching
into new areas such as editorial and design services for trade
houses.
Westchesters acquisition of Kinetic Publishing Services last
October, adds Carey, is positioned to help fulfill stateside design
and production demands. We have also launched a new division
for the K12 educational market. To support such expansion, we
have hired industry veterans Tim Cross, formerly of the Council
of Science Editors and Allen Press, and Kevin Gray, previously
with Cenveo Publisher Services and MPS, to join our executive
team. Marie Brown, founder of Brown Publishing Network, has
also joined us as editorial project director.
Meanwhile, the companys cloud-based Client Portal, which
is overseen by technology director Michael Jensen, is now up and
running, allowing clients to have better transparency on each
step of their projects so that they can have greater confidence in
our services and better access to their projects, says Carey. He
adds that he sees technology such as Client Portal as a tool to
facilitate production workflow. We have automated every aspect
of the production workflow that can be scriptedbut not those
elements that would make a difference between high-quality
production assets and marginally acceptable assets.
Westchesters key differentiator is that its emphasis is on
quality products that our clients focus on: print, consumer
digital products, and XML, Carey says. We are cautious in
 One-stOp partner for
your publishing solutions
p u b l i s h i n g
s e r v i c e s

D i g i t a L
s e r v i c e s

p l a t f o r m
s e r v i c e s

CONTENT DEVELOPMENT GRAPHIC DESIGN

SERVICES SERVICES

Instructional Design Services Illustrations Drawings | Design

Interactive Learning Objects Development 2D & 3D Animations | Simulations
eLearning Courseware Development Image Editing | Enhancements
IWB Content Development Video Post-Production Services

INTERACTIVE EBOOK APP DEVELOPMENT

DEVELOPMENT SERVICES

TYPESETTING SERVICES COPYEDITING SERVICES

CONVERSION SERVICES CMS | LMS

contact@lapizdigital.com +1 210-247-9153 : US
www.lapizdigital.com +44 (0)2070 780360 : UK
 Digital Solutions in India 2017

investing too much effort in tools that often fall short, such as director Yakov Chandy in London to strengthen its business
XML round-tripping for complex titles. Such tools, especially development and relationship management. Back in India, the
at this stage of software development, tend to have fragmented one-year-old Coimbatore production facility does not just pro-
adoption that rarely addresses the whole swath of a publishers vide business continuity to our clients, but allows us to harness
needs. We see ourselves as offering more reliable and versatile the abundant talent pool available there, says Arun, who is also
solutions instead of resorting to one-size-fits-all technology focused on expanding the companys business relationships with
products that may not be the answer to different project types various Indian institutions.
and publisher demands. As for the annual lecture series that TNQ cosponsors with
Cell Press, the Inspiring Science Award for the best published
life sciences paper from India was very well received, and is set
TNQ to become a standard feature in future editions of the series.
TNQ has launched the HTML-authoring platform AuthorCafe
and Proof Central 3.0 in the past few months. Proof Central is
now a complete freestyle editor with its functionality extended Quick Sort India
significantly, including the insertion of references and cita- Last October, Quick Sort India established a U.S. office in Boca
tions, says CEO Abhigyan Arun, adding that it remains the Raton, Florida, and launched its cloud-based HTML5-authoring
only proofing product in the market to seamlessly work across and -publishing workflow, QuickFlow. Different QuickFlow
multiple vendors of a publishing client and maintain full XML modules are aimed at content creation, peer review, develop-
integrity with its interface. mental editing, copyediting, indexing, galley proof generation,
While on-the-fly browser-based pagination remains elusive and deliverables. It also features automated issue collation and
to the rest of the market, Page Central is drawing even more version control, says v-p for sales John Lavender, adding that
adopters. Two-column typesetting with complex styles are QuickFlow is a complete one-system production process that
now handled with much improved accuracy, says chief scien- enables seamless collaboration between authors, reviewers, and
tist S.K. Venkatesan. With Page Central, typesetting can be production staff.
done only once after proofing, and not before and many times QuickFlow offers features such as built-in tools for autocom-
over as it is done now. It has enormous potential beyond our position, indexing, and generating tables of contents; auto-
production, and we are exploring these opportunities and mated built-in reference builder; article-by-article and issue-
expecting to make some major announcements later this year. based collation; and restricted production tracking for quick
One major TNQ client is already expanding its adoption of decision-making, allocation, reallocation, and monitoring of
Page Central, and another is likely to implement it within the
next the few months.
Recent years have seen TNQs technology services extensively
adopted by the Sheridan Group, for which the team has created
a dedicated offshore development center. Sheridan continues
to push our products and services in the U.S. market, and, now
that it has been acquired by Bang Printing, we also have an
opportunity to service its book segment, adds Arun, who has
found a new customer in
Hindawi, one of the top
three open access pub-
lishers in the world.
TNQ is also investing
heavily in an efficient
LaTeX workflow, which
has been adopted by
some of its key clients.
Operationswise, its
European office has
expanded, with Gary
Scott (v-p for products)
and Sunil Nasit (director
of business develop- The Quick Sort management team with president A.R. Nallathambi (l.) and
Abhigyan Arun, CEO of TNQ ment) joining managing chairman and managing director Venkatesh Kumar (center, in white)

10 P U B L I S H E R S W E E K L Y J U L Y 3 , 2 0 1 7
 Digital Solutions in India 2017

articles. It is reliable and scalable while significantly reducing

time to publication, manpower, and training costs, adds
Lavender. We showed QuickFlow to one of the largest open
access academic publishers in Europe, and they immediately
wanted to integrate it with their internal system for better
author-proofing workflow. From the ongoing beta testing at the
publishing house, QuickFlow has already proven to reduce
multiple iterations of review, shortens the turnaround time, and
increases the quality of articles delivered.
Meanwhile, president A.R. Nallathambi is focused on setting
up dedicated technical teams for each department to identify
opportunities for automation. Our mission is to deliver 100%
error-free deliverables through automation. We are also relying
on our internal nonconformance procedure to provide inputs on
automation. The companys XML-first workflow, for instance,
offers automated application of styles and specifications to
enable faster production cycle, covers autogeneration of vali-
dated XML, and integrates with any enterprise systems.
Last year, Nallathambi and his team worked on a major edu-
cational project for a developing country that spans three sub-
jects for three grades. Taking into consideration the local culture
when devising the content is paramount. We put together a
dedicated team of teachers and professors from reputed schools
and universities both from the country and overseas. We also
hired several academicians for our office to coordinate with these Aditya Tripathi (l.) and Vinit Khanna of OKS Group
teachers and professors, and monitor the content quality and
project progress. At the end, our client decided that Quick Sort a paste-from-Word function, and author/affiliation plug-ins
India delivered a much better product than their previous col- further simplify the process. With E2E now live with a leading
laborator, which is a leading publishing company. academic publisher, our task is to figure out new and better ways
to help editors collaborate seamlessly and efficiently regardless
of location and time zone, adds Khanna.
OKS Group Meanwhile, its MarkSharks flip classroom learning apps
Escalating production costs and decreasing for math and science in grades 710have been downloaded
priceswith margins down 40% to 50% over more than 250,000 times. We have moved from offering free
the past five years for the industryhave driven apps to a subscription model, says Aditya Tripathi, CEO of
OKS Group to further automation. This applies OKS Education. While the content continues to be well
not just to our publishing solutions but across received by teachers, students, and parents, getting consumers
all areas within the group, says founder and to pay for it is always a challenge. But we are learning how to
CEO Vinit Khanna. The emphasis on tech- monetize the apps using a combination of digital marketing,
nology-enabled solutions means enhancing consumer engagement, and outbound calling.
existing tools and creating new ones that deliver Tripathi and his team have also started customizing
better efficiency, accuracy, and turnaround time MarkSharks content into Hindi. Aside from reaching more
while reducing dependency on manual labor. students, the Hindi version allows us to collaborate with local
Such enhancements are aplenty in OKSs government organizations and foundations that are working
cloud-based workflow platform, E2E, which is with students who are more comfortable using Hindi. An
now compatible with all web browsers. Its built- experiment with a Massachusetts school has also seen students
in reference manager, configured for The Chicago translating and dubbing some MarkSharks content into Spanish
Manual of Style, is easily switched to styles of for a summer trip to Peru, where Peruvian students will be
Va n c o u v e r, H a r v a r d , A PA , a n d M L A . tested on their math and science responses.
Customization of math equations in PDF For Khanna, going beyond the traditional markets and
output, automated spell-check, underlined word reaching new audiences is a major goal in 2017. We are also
errors, and reuploading of updated images, for instance, have looking out for collaborative, integrated and multidimensional
significantly shortened the workflow. Autostyling of content, partnerships, he says.

W W W . P U B L I S H E R S W E E K LY. C O M 11
 Digital Solutions in India 2017
Newgen KnowledgeWorks
The expanded version of MyOwnBook, Newgens workflow
management portal, was launched last year. It further simpli-
fies the management of books and authors, and is a viable solu-
tion for all book typesfrom simple to complexby a single
author or multiple contributors, says Tej P.S. Sood, executive
v-p for global business development and strategic partnerships,
adding that the portals detailed dashboard schedules and moni-
tors each milestone between manuscript and publication so that
everyone working on a particular project is informed and in
sync. The dashboards also keep the production work cycle on
track, and these can be programmed to send out alerts with key
dates or information. Its JAWS Evolve solution has also seen
more advanced and feature-rich releases in the past year. A
journal-publishing platform that integrates article submission,
peer review, and production processes, JAWS Evolve was, for
instance, deployed when a midsize publishing company in the
social sciences required an end-to-end publishing solution. It
enables a publisher to manage the entire journal production
workflow, including third-party aggregator portals, explains
Sood.
JAWS Evolve, Sood adds, allows immediate interaction
between authors, editors and reviewers during manuscript
development and review stages. It streamlines the communica-
12 P U B L I S H E R S W E E K L Y J U L Y 3 , 2 0 1 7
tion through predefined review forms, email messages, and
notifications. Furthermore, the platforms Word-based copy-
editing framework is linked with the clients composition
engine, which helped in expediting the production process
through an XML-first workflow.
The peer review management systems module in JAWS
Evolve competes well with the likes of the Aries Systems
Editorial Manager and ScholarOne, says Sood. The module
integrates seamlessly with the production system of a company,
big or small, he adds.
On the other hand, sister
company Newgen Digital
Works offers customized
digital marketing solutions
for publishers, as well as
bespoke web-based applica-
tions for various publishing
processes. The idea is to
m a k e t h e p u b l i s h e r s
internal processes more lean
and mean, adds Sood. We Tej P.S. Sood, executive v-p for
are not moving away from global business development and
providing services to clients, strategic partnerships at Newgen
but technology is now KnowledgeWorks
 Digital Solutions in India 2017

playing a much bigger role in our business model. In the past, with an independent European academic publisherwhich has
we used technology primarily to serve our clients faster, quicker, over 1,300 journals and numerous digital productsto imple-
and more cost effectively. Today, we are licensing our technology ment MPSTrak as their production tracking and management
solutions, such as JAWS Evolve and MyOwnBook, as platforms system; and this is now in the process of being rolled out across
or products, and use these internally for projects as well. a larger portfolio there, adds Arora, whose team has imple-
mented ScholarStor, a component from its DigiCore publishing
platform, for a U.K.-based provider of nursing and health infor-
MPS mation solutions.
In January, MPS announced its partnership with the French Both MPSTrak and DigiCore have been continually enhanced
company Gutenberg Technology, which develops and provides and improved over the years. Ad hoc reporting, notification, and
online and mobile technology solutions for publishers. The reminders have been added
move, says CEO Rahul Arora, allows clients from both com- to MPSTrak, which now
panies to create, modularize, and publish interactive courses at integrates with RightsLink
an industrial levelnot just on tablets and smartphones but system and enhanced APIs
also in print and on the web. As a preferred technology partner, to expose workflow actions.
MPS now has access to Gutenbergs MyEContentFactory 7.0, a Reports can now be gener-
cloud-based SaaS solution that facilitates simultaneous print atedwithout restric-
and digital deliverables. The acquisition of Utah-based Think tionsby selecting the
Subscription, which provides subscription management and output parameters dynami-
fulfillment solutions, was finalized recently. cally while automatic
The team has also substantially revamped MPSTrak, the reminders can be set up for
companys cloud-based management workflow platform, to any user at journal, issue, or
improve its stability and performance when handling enhanced article level during the pro-
user loads. We have successfully completed a proof of concept duction process. What we Rahul Arora, CEO of MPS

W W W . P U B L I S H E R S W E E K LY. C O M 13
 Digital Solutions in India 2017
can capture, we can report, says Arora, pointing out that this
gives publishers a much greater flexibility in reporting.
Meanwhile, DigiComp, an automated component within
DigiCore, now supports InDesign Server and HTML/CSS for
server-based composition workflow. Its rules engine has been
significantly upgraded to increase accuracy of automated page
proof generation and automated validation of generated PDF
proofs with exception-based routing.
And MPS ScholarlyStats, which provides libraries and insti-
tutions with powerful content usage analytics, now supports the
Sushi plug-in for third-party integration and single sign-on
while offering Counter 4compliant reports. The clear analytics,
Arora says, will point out focus areas for more ROI and better
e-resources utilization, making it an indispensable tool to help
librarians make data-driven decisions and save time and money.
Lumina Datamatics
Providing and enhancing production-based solutions has always
been central to the growth of Lumina Datamatics. For instance,
CAPS (Content Authoring Publishing System) now has new
modules to handle both journal and book workflows. CAPS
also has industry-specific features to make it usable by different
verticals such as legal publishing, says vice chairman Vidur
Bhogilal, adding that MarketWatch, a price-intelligence solu-
tion that monitors price, inventory, and promotions, is now
gaining traction with publishers as well.
Expansion into nonproduction areas in order to offer the full
publishing value chain is driving the company forward. We
have formed partnerships that will support us in servicing clients
in areas such as human resource management, marketing, and
sales, explains Bhogilal. One such partnership is with Germany-
based Readbox, a sales and marketing company that distributes
and promotes books. It is about leveraging our strengths:
Lumina Datamatics will take Readbox solutions to our existing
clients while we approach their customers with our production
solutions.
Another partnership pro-
d u c e s H a n d y Tr a i n , a
mobile-based training plat-
form that enables users to
take up training sessions at
their convenience. It offers
cloud-based modules and
the ability to track learning
ability and learner progress
with built-in analytics,
adds Bhogilal, whose team
is busy exploring ways to
integrate products such
a s H a n d y Tr a i n a n d
Vidur Bhogilal, vice-chairman at MarketWatch into partner
Lumina Datamatics solutions so that the overall
14 P U B L I S H E R S W E E K L Y J U L Y 3 , 2 0 1 7
benefits derived from the integrated solutions are multifold.
Through development from the ground up, customization of
solutions, or enhancement of existing solutions, the team is now
capable of handling the entire range of software requirements
for publishers. We have added new skills to our resource base
to serve the publishing space, as well as borrowing from our
group companies that are into pure-play software development,
Bhogilal says, adding that while there are many software devel-
opment companies across the globe, they lack industry-specific
knowledge to help publishers. For Lumina Datamatics, we have
both industry expertise and software skills, and so we are step-
ping in as a one-stop solution provider.
Increasing the value that the company offers to clients is the
goal, says Bhogilal, and this is made possible through new
partnership formation and continuous solutions development.
Several new large-scale projects with major publisherssigned
or currently in discussionprove that we are on the right direc-
tion for sustainable future growth.
Lapiz Digital Services
There is a trend toward content creation and a huge requirement
for writing content for websites, says CEO Indira Rajan. Recent
months have seen our team writing abstracts, white papers, and
various articles to enhance our clients digital presence.
On the other hand, Flash-to-HTML conversion projects,
which have been a specialty at Lapiz in recent months, are
slowing down. But content services are picking up, and pub-
lishers are busy updating their web-based contents to make
them HTML5-compliant, adds president V. Bharathram.
Flash-based e-courses are getting re-evaluated, with activities
converted to HTML5. Our clients have been revising course-
wares to suit the latest e-learning principles, and we are busy
with content rewriting, instructional designing, and item
generation.
In the childrens book segment, Lapiz is seeing more transla-
tions. Publishers are looking to translate e-books into European
and Indian languages, and so we have been doing a lot more
e-books in languages such as Hebrew, Arabic, and Indic, says
Bharathram.
Last year, the Lapiz team developed a Moodle-based CMS with
various e-tools specifically targeted at publishers who are looking
to leverageand further monetizetheir print content. We
are now selling this Moodle-based CMS to small and midsize
publishers, and editing and rewriting their content to suit online
versions prior to uploading to their CMS, Rajan says.
Its completely automated quality control/quality assurance
tool for auditing other vendors projects is now foolproof, says
Bharathram, whose team is now selling this tool as a product to
other publishers. One of the biggest challenges with projects
coming from other vendors is the lack of file consistency. Each
vendor has their own production workflow, and, at times, client
specifications are not followed. This is where clients turn to us
 Digital Solutions in India 2017

The production floor at Lapiz Digital Services

for QC/QA tests to ensure that all output is compatible with Subramanya. The Pune team, made up of German-language
their specifications in order to make a perfect archive. Our tool specialists, handles projects in the academic and STM segments.
has now been tested on various inputs and is fully tweaked to Our latest facility, in Bangalore, is dedicated to providing
handle all and any input inconsistencies. content services for one multinational educational publisher,
Meanwhile, a new Tiruchirappali facility is now open, and the and will support upstream services in content creation and
100-plus personnel there will be focused on content services assessment writing for other publishing clients.
such as copyediting, instructional design, and course authoring Both the Pune and Bangalore centers, he adds, are purposely
and development, Rajan says. This is in line with the demand created to accommodate specific client needs. We planned these
and inquiries that we are seeing from publishing clients. scalable centers to closely work with our clients and help create
successful content while meeting their newer, nicher needs.
Meanwhile, Integras digital
Integra Software Services and e-learning services center
There has been significant expansion at onshore and offshore is now a 120-strong team that
facilities at Integra. Its Illinois office now has a vice president to offers content and support in
oversee key strategic accounts, as well as more senior managers accessibility, VR, AR, MR,
to handle project management and editorial development func- platform services, QA/testing,
tions. Servicewise, the U.S. team has added assessment writing video production, and mobile
and customized content for school and ELT segment to its port- learning services. Integra is
folio, says managing director and CEO Sriram Subramanya, focused on emerging work-
whose company also operates out of Middlesex in the U.K. and flow requirements such as
Yokohama in Japan. Our strong offshore digital capabilities digital-first, digital-only, and
and onshore content services is an attractive mix for the school/ mobile-first solutions to aug-
ELT segment, which is becoming one of our focus areas. ment client requirements,
In India, its Pune center, for instance, is focused exclusively adds Subramanya, reiterating
on project management for European customers, and has the his emphasis on R&D and Sriram Subramanya, managing
capabilities to handle production and content creation, and will technology to enable these director and CEO of Integra
be expanded to service clients from other regions soon, says solutions, integrate onshore/ Software Services

W W W . P U B L I S H E R S W E E K LY. C O M 15
 Digital Solutions in India 2017
offshore workflows, and managing digital assets as a part of the
workflow solutions that we provide. His cloud-based authoring
platform, iAuthor, for instance, enables seamless collaboration
among relevant stakeholders while delivering various print and
digital products for multiple channels.
We are also looking at encouraging startups in the education
technology space, nourishing talent, and transferring the benefits
of our experience and expertise to our core clientele in the edu-
cational segment, says Subramanya, whose company won the
silver award in Training magazines Learning Design Challenge
(mobile category) for its Human Anatomy app. (Integra is also
a Microsoft Gold Certified Partner, and was recently recognized
as one of the best 100 companies for women in India.)
Impelsys
New features in iPublishCentral 8.0, Impelsyss flagship con-
tent delivery platform, is making it better than ever. The
Reader applications can now render journal content, and we are
implementing additional journal-specific features at the portal
level in a phased manner, says Uday Majithia, assistant v-p for
marketing and presales. The Reader, he adds, can now impart
comprehensive analytics on user behavior in offline mode, pro-
viding publishers with an in-depth understanding of how
16 P U B L I S H E R S W E E K L Y J U L Y 3 , 2 0 1 7
downloaded content is consumed.
There are also more add-ons to support enterprise content
and learning delivery initiatives. Through our past collabora-
tions with content creators and learning providers, we have a
better understanding of organizing and delivering online
learning to support enterprise-grade professional development
initiatives. We are now offering some of iPublishCentrals
essential platform features as stand-alone SaaS-based solu-
tions, adds Majithia.
These micro-services cover on-demand analytics (from
iPublishCentral Insights), cataloguing record services for
libraries (EZ MARC), online/offline reader capabilities (iPub-
lishCentral Reader), and a content production workflow and
automation suite (iPublishCentral Gears). The need of the hour
in the publishing industry is tailor-made technology services
and operational efficiency solutions that can be seamlessly inte-
grated into the publishers existing digital infrastructure. This
is where our microservices come in, Majithia adds. Essentially,
we are now reconstructing the iPublishCentral platform as an
open-architecture solution whereby individual features can be
offered as cloud-based microservices to help publishers optimize
their production workflow.
Impelsyss courseware development services have also expanded
greatly in the past year. The team has just completed a profes-
 Digital Solutions in India 2017

sional learning pedagogy

design and course devel-
opment project for one of
t h e w o r l d s b i g g e s t
health-care equipment
manufacturers. The
courses are running live,
assisting medical practi-
tioners and technicians
with day-to-day chal-
lenges, says Majithia,
whose team has effec-
tively leveraged the expe-
rience gained in instruc-
tional designing and
Uday Majithia, assistant v-p for delivering online courses
marketing and presales at Impelsys for professional and aca-
demic associations to offer courseware development services to
enterprises operating in the health-care segment.
Regional and local partnerships forged in recent months have
been positive for Impelsys. Our partnership with Bogota-
based Hipertexto, for instance, has helped us to penetrate
Spanish-speaking territories. Quite a few deals have already
been completed, and a dozen Colombian publishers have
implemented iPublishCentral. Continuing on with this
strategy, we have just initiated partnerships in the Eastern
European and the Middle East regions, says Majithia, whose
team is now powering digital initiatives for two of the biggest
universities in Romania.

Hurix Digital
The realignment of Hurix Digital into two distinct units
Education and Publishing (led by division president Srikanth
Subramanian) and Enterprise Solutions (under CEO Subrat
Mohanty)is a natural progression for a company that has been
working with major educational publishers and global organiza-
tions for the past 16
years.
The enterprise divi-
sion will focus on pro-
viding digital content
and mobile solutions
with its flagship product,
Kitaboo, serving as an
interactive e-book plat-
form for academic pub-
lishers, schools, and
institutions. We have
continued to upgrade
Kitaboo: the reader now
Srikanth Subramanian, president of supports reflowable ePub
Hurix Education and Publishing with functions such as

W W W . P U B L I S H E R S W E E K LY. C O M 17
 Digital Solutions in India 2017
text highlight, notes, search, font-setting, night-mode reading,
full-text search, and page zoom features, says Mohanty, adding
that these features enhance the experience of reading on devices
while enabling active engagement with the learning content.
We are now working on a pen tool with additional colors so
that there will be five color options on our interactive Kitaboo
e-books.
Kitaboo has won yet another Brandon Hall excellence
awardfour years running nowfor its innovative training
solutions. A cloud-based publishing platform, it offers end-to-
end solutions including interactive and rich multimedia con-
tent authoring, immersive simulations, serious games, video-
based learning, and training apps that are optimized for mobile
experience. This award recognizes Kitaboo as a leader in
mobile learning technology with features that allows institu-
tions and corporations to seamlessly collaborate, share, and
publish interactive content in real time, Subramanian says.
With its cloud-based digital publishing and mobile solu-
tions used by more than six million people from 20-plus coun-
tries in over 15 languages, Hurix Digital has parlayed its
insights and expertise into developing DocketZoom. A cloud-
based tool for real estate professionals, it provides realistic
digital walkthroughs of properties and shares pertinent prop-
erty details with interested buyers. This goes beyond tradi-
tional print collaterals, reduces carbon footprint, and delivers
fresh multimedia-rich content at the clients fingertips, adds
Mohanty, who is bullish on the growing adoption of cloud and
SaaS technology in education and corporate/enterprise
sectors.
Now that mobility has become a necessity for brands and
businesses, device-agnostic responsive content that delights
consumers on their preferred devices has emerged as an
essential go-to-market strategy. Cloud-based publishing is on
the rise, and HTML5 and ePub3 are revolutionizing e-books.
At Hurix Digital, we will continue to upgrade Kitaboo Cloud
and DocketZoom as we go forward, says Mohanty.
DiacriTech
Populating client LMS with rich media assets and managing
complex composition and conversion projects have kept
DiacriTech busy. The simple assessments of previous years
are no longer appropriate given the changes in the entire
LMS ecosystem. Many LMSes now have AI and data analysis
to enable adaptive learning experience, challenging users
with appropriate iterative content and assessments based
on their learning capabilities, says executive v-p Mahesh
Balakrishnan.
Print products are still being produced as the industry moves
toward rich media or HTML5-enabled ePubs, adds executive
v-p A.R.M. Gopinath. The ePub-based contents that are
being delivered online are accelerating learning outcomes
through a rich and interactive experience, Gopinath says.
18 P U B L I S H E R S W E E K L Y J U L Y 3 , 2 0 1 7
A.R.M. Gopinath (l.) with Mahesh Balakrishnan of DiacriTech
They supplement the print products.
But sometimes the going-digital vision gets lost along the
way. Some publishers shrunk their digital strategy into one of
simple e-book delivery, while others spent so much on rich
media enrichment that the margin became untenable,
Gopinath adds. A right mix is essential, and digital initiative
should run parallel to print products to add value for the
audience, heighten user engagement, and bring in the profits.
At DiacriTech, investment in new technology has continued
unabated. We have set up a digital experience center for
clients to better understand immersive technology and its
application in the field of education, adds Balakrishnan,
pointing out that his company has subject matter experts in
various areas who can prepare assessments in multilayered
complexities, and make them algorithmic for iterative expe-
rience. We also have experienced staff with teaching back-
ground to tag the appropriate content to enable AI on clients
LMS system.
The digital publishing space is immense and the opportuni-
ties unlimited, says Gopinath. It was previously PCs and
tablets, and now we have a plethora of handheld devices. Then
it was Flash, and now we are moving to HTML5 and ePub3.
Publisher and user expectations have also grown with these
new technologies. At DiacriTech, we are associated with com-
panies that are spending big money in future technologies
exclusively for school publishing. The focus is not merely on
simple interactive content but sci-fi-type development that
can open up inquisitive minds. And, at the end of the day, only
inquisitive minds can lead to a creative society full of innova-
tion and development.
Continuum Content Solutions
Specializing in newspapers and magazines has differentiated
Continuum Content Solutions from other digital providers in the
market. ContinuumXits robust, agile, and seamless solution
and the team is busy collaborating with aggregators of newspa-
 Digital Solutions in India 2017
pers and magazines
around the globe.
For example, the
team produces digital
replica plus (DRP)
files and digital PDFs
with a unique identi-
fier to ease file
tracking for one major
magazine publisher.
These files are then
placed on various
magazine storefronts,
says founder and CEO
Amit Vohra, whose
team also created cus-
tomized article-based
Amit Vohra, founder and CEO of XML and images with
Continuum Content Solutions
coordinate informa-
tion for a European aggregator. The information allows for easy
export to multiple channels, and we deliver the article files in a
way that they display on all mobile devices.
Continuums integrated workflow, adds Vohra, seamlessly
imports documents, and provides easy click-and-structure content
extractionaccording to headline, preamble, images, and body
text, for instanceby selecting the autogenerated boxes in the
desired reading order.
The workflow also offers a number of built-in export formats
that can be activated simultaneously to various channels,
Vohra explains. We deliver article files in a way that they
display on all mobile devices. The workflow covers Replica
Map XML for Amazon, RePub for Google Play, and Prism and
other XML formats for magazines. At the same time, accurate
and proof-checked XML clips can be produced in 3060 min-
utes. Latin and non-Latin language capabilities have also been
added.
Industry dynamics have shifted, and revenue streams are
either all-new or expanded by the possibilities of the internet
and digital evolution. Contemporary newspapers and maga-
zines, for instance, are mostly converted into ePub3 and DRP
formats that are specifically developed for mobile and tablet
devices. Historical newspapers and magazines, on the other
hand, are converted into analyzed layout and text object
[ALTO] in combination with the Metadata Encoding and
Transmission Standard [METS]. The latter is used by universi-
ties and libraries with their CMS or document management
system [DMS], says Vohra, adding that the emergence of
digital platforms and technologies has made the newspaper
and magazine segment more complex. Just as OCR analysis
of scanned images has improved, and metadata is now a critical
part of digitized files in recent years, Continuum has similarly
evolved and expanded to meet client requirements and
industry shifts.
20 P U B L I S H E R S W E E K L Y J U L Y 3 , 2 0 1 7
CodeMantra
Publishers are increasing the volume of digital content that is
made available, and much of this revolves around their backlists,
says CEO Ed Marino. At the same time, there are initiatives to
improve time to market, and better data organization and struc-
ture to support those digital initiatives.
As it turns out, Marino adds, these are all related to one
major goal: improving the topline. There is pressure on pub-
lishers to drive revenue, and CodeMantra is helping in several
ways, starting with listening to the publisher and making sure
we understand their goals, priorities, and pain points.
It is about solving the challenges and providing the desired
results, and automated content production has a lot to do with
it. While many companies talk about automation, CodeMantra
has taken it to a new level, Marino says, pointing out that his
team has built technologies that perform the functions of con-
tent processing, enrichment, and transformation. We can pass
that content through our processing engines, speed up produc-
tion, and improve quality of deliverables. This facilitates get-
ting content to market faster while making more digital content
available at lower costs.
Next comes collaborative workflow management. The team
is currently working with publishers to implement software
platform solutions that manage the production workflow, from
content submission through the entire production processes.
Our technology, for instance, manages all aspects of collabora-
tion, communication, file handling, project control, and so
onand is a part of our CollectionPoint [CP] framework, says
Marino. Publishers can use it to move content to market faster
while improving the overall author experience and simplifying
the collaborative submission-to-production process.
Metadata hub comes next. To address the need for better orga-
nization and structuring of data in support of publishers digital
initiatives, CodeMantra has enhanced CPs metadata manage-
ment features. We can support a publishers need for a metadata
hub by ingesting meta-
data from a variety of
sources, efficiently pack-
aging the content and
making it available for
distribution, Marino
adds. This has many
benefits, including being
the sole source of truth
and consistency of meta-
data. Regardless of how
many sources and formats
are involved, a metadata
hub solves many signifi-
cant problems for pub-
lishers who want to bring
more digital content to
Ed Marino, CEO of CodeMantra market.
 Digital Solutions in India 2017

Cenveo Publisher Services

In August 2016, at the annual meeting of the Society for Scholarly Publishing (SSP),
Cenveo Publisher Services partnered with Arizona State Universitys Center for
Science and the Imagination on a project called Sprint Beyond the Book.
In just 72 hours during the meeting, authors, scholars, digital publishers, journal-
Earn additional
ists, service providers, and technologists came together to create and produce a book revenue with your
that explores important topics on the future of scholarly publishing, explains mar-
keting director Marianne Calilhanna, whose company helped bring the university existing assets like
directors to the meeting. We also provided developmental editing, copyediting, and
production support as the content was developed and turned into an e-book. (At this images, videos,
years SSP Annual Meeting, Cenveo Publisher Services donated print and fulfillment
services to the society in its ongoing support of scholarly and academic publishing.) audio, text
Four months ago, Cenveos peer review management services were launched. Journal
publishers, says Calilhanna, depend on the peer review process to validate research
and uphold the quality of published articles. Our deep expertise in scholarly pub-
lishing means that our team is fluent in all peer review models as well as the nuances
of major peer review systems. bit.ly/LD-RP
A new edition of Cenveo Mobile was also launched. Apps are going out of style,
but digital editions are still required. The flipbook style of content is pass, and not
useful on iPads or mobile phones. The latest Cenveo Mobile iteration provides an
HTML5 backend that can be experienced like a flipbook or replica, or in a respon-
sive newsfeed modewhich is a much more comfortable user experience, says
Calilhanna, adding that it is now WCAG 2.0 AAcompliant to meet all accessi-
bility needs.
Cenveo Publisher Services, Calilhanna adds, is a champion of digital equality and
that translates into helping publishers ensure that their content is accessible for
people who face barriers to reading printed materials. We are partnering with
Benetech, a nonprofit organization that leads the born accessible movement, which
is about to launch an accessibility testing program. (The partners will present a
PW-produced webinar, Digital Equality: The Importance of Accessibility in Your
Publishing Program, in September.)

Time to
monetize
yyour assets

A big welcome awaits clients at Cenveo Publisher Servicess Noida office.

lluminadatamatics.com
uminadatamatics.com
 Digital Solutions in India 2017

JOBZONE_HALF_V.qxp_Layout 1 2/17/17 6:26 PM Page 1
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Meanwhile, its Publishers Office and Design Studio continue to provide editorial,
production, and design solutions to scholarly and academic publishers, with a focus
on editorial quality. We recognize that setting the bar for turnaround times is still
important for our customers, but not at the cost of sacrificing excellence in editorial
services, says Calilhanna.

Aaltech Group
The Best
IT has always been the core expertise at the decade-old Aaltech Group. We are now
focused on providing end-to-end ERP solutions such as large-scale public projects

Opportunities
involving digitization of museums and universities, and nationwide IT training pro-

The Best grams, says director P. Shivaalkar, whose company recently provided all enterprise

in the
Opportunities
resource planning solutions to a wholesale clothing manufacturer that has 26 factories,
300 production lines, and 50,000 workers, and produces an average of seven million

Publishing pieces of clothing per month.

in the
Business
Taking advantage of the technology is the key to maintaining Aaltechs competitive
advantage, adds Shivaalkar. We have capitalized on our IT expertise and publishing

Publishing experience in order to move into governmental projectshere in the Indian subconti-
nent and beyond, he says. We are now working on a core solution for a banking group

Business and about to start on an e-payment solution for one Indian state government. We are
diversifying into different verticals that allow us to leverage our core expertise.
Aaltech has also been busy expanding its services and clientele beyond Europe and

JOB
the U.S. Our marketing and business development teams started to look at the Middle
East market only about six months ago, and we are already working with one of the

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largest services providers in Saudi Arabia, says Thiru Baskaran, Aaltechs Chennai-

JOB
based v-p for business development, who also has an office in New Zealand.
The team is focused on making sure that clients reap the benefits of digitization and

ZONE
Leading Industry Resource.
Reach Qualified Professionals.
New Listings Every Day.
Leading Industry Resource.
Reach Qualified Professionals.
New Listings Every Day.
new media. Communicating the need for the shift from print to digital is crucial.
Publishers also need to understand the values of going digital wherever the opportunity
arises: advertising their digital content in their print publications, having advertise-
ment space in their websites, creating value-added articles in their blogs, and putting
content-related videos in their YouTube channel, for instance, explains Baskaran. The
plan to digitize the print editionor having supplementary digital contentmust
be communicated early, often, and focused on the benefits to the consumers or readers.
This should be the main goal for a winning digital strategy.
Adds Shivaalkar: We understand the need for digital transformation as well as the
importance of each content format. We are here to blend and create alternative revenue
modules for publishers based on their existing and old content.

(From l.)
Thiru Baskaran,
Richard
Publishersweekly.com/JOBZONE Athisayaraj, and
P. Shivaalkar of
Aaltech Group

Publishersweekly.com/JOBZONE

22 P U B L I S H E R S W E E K L Y J U L Y 3 , 2 0 1 7
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