1

Index

Sr. No. Particulars Page No.

1 General Information 6
2 Production Department 13
3 Personnel Department 23
4 Marketing Department 34
5 Finance Department 41
6 Future Plans 46
7 Swot analysis 48
8 Conclusion 51
9 Suggestion 53
10 Bibliography 55
2
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Index

Sr. no. Particulars Page no.

1.1 Profile of the Company 8
1.2 History & Development 9
1.3 Size of the Unit 10
1.4 Organization Structure & Chart 11
1.5 Location of the Unit 12
 4

1.1 Profile of Unit

Name of the unit : Appricot Foods

(Brands Everest Wafers)

E-mail : appricotfoods@yahoo.com

Year of Establishment : Oct.-2004

Registered Office: Metoda GIDC-Rajkot

Forms of Organization : Private

Company
Accounting : 1st April to 31st March
Banker : ICICI Bank

Number of Employment: 130

Investment : 01, 85,000,00

Day off : Monday

 5

1.2 History and Development

Each and every unit has history. The history includes the
establishment year and growth the history of Everest Wafers Pvt. Ltd. Here
I have undergone training is as under.

Most of the growing companies have a modest beginning the infancy

of this company began 3 year ago in 2004 then it acquired a small place
with year limited investment with indigenous frying method.
 6

1.3 Size of the unit

"Apricot Foods Pvt. Ltd. [Everest Wafers]" Is a small scale unit. Its
working and operation are strictly growing by the Indian Company Act.

There are three types of Industry.

1. Large Scale

2. Medium Scale

3. Small Scale

Appricot Foods Pvt. Ltd. [Everest Wafers] is a small scale industry

and it is a private limited company and so its day to day management is in
the hands of the managing director of the company.
 7

1.4 Organization Structure

The organization chart of Appricot Foods Pvt. Ltd. is as below:

Chairman

General
manager

Personnel manager Finance Production Marketing

manager Manager Manager
 8

worker worker
worker

worker

worker

1.5 Location of the unit

 9

Location is very important for any entrepreneur. He is the future of

any entrepreneur.

Location factor can increase for profit maximizes and decrease the
productions as well as the cost of distribution.

Some of the main factor are affecting to take the decision of plant
local are as a follow:

Land
Near to the market
Transportation facilities
Labour availability
Raw material availability
Natural resource
Facilities of government
Other factor

So we can say that the firm at present is an best location.

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Index

Sr. No. Particular Pg. No.

2.1 Introduction 15
2.2 Organization of production department 16
2.3 Product of the unit 17
2.4 Product process 19
2.5 Main raw material & source of raw 21
material
 12

2.1 introduction

Manufacturing is the process of transforming raw martial into finished

goods. Manufacturing implies creation of goods or services with the
conversion of raw materials into semi finished goods and finished products
by applying various processes or procedures. The manufacturing
department also concern with the technical work in manufacturing
department there is more of need of technical workers as it includes the
machinery work.
 13

2.2.1 Organization of Production

Department

Accounts

M.D

Production Dept

Accounts

workers
 14

2.3 Product of the unit

A) Wafer :

1. Without masala wafer

2. Salted wafers
3. Masala wafers
4. Rich masala wafers
5. Tomato flavors wafers

B) Namkeen:

1. Farali Chevdo
2. Masala Chevdo
3. Dry Fruit Chevdo

C) Kurkure :

1. Maska chaska
2. Tomato masala
3. Tikha mitha mix

D) Ratlami Sev

E) Farali Special Namkeen

F) Aloo Sev

G) Mixer Masala

H) Shing Bhugiya

I) Mung Dal

J) Chana Dal
 15

These are the main product produce by these units. They invent new
and new products as per the consumers tastes & preferences. In heal
feature they will produce certain products like banana wafers, chizidisi etc.
 16

2.6 Production Process

The Appricot Foods Pvt. Ltd. was located at a metoda GIDC, kalawad
road, Rajkot. The product of this unit Is related to the final product.
Processes of production are as under

Production Cycle

Vertical elevator

Slicer

Slice washer

Blancher

Shuker

High speed Belt.

Fryer

Inspection converge

Spece dram

Spice feeder
 17

First of all enters potatoes into the automatic plant, before those
potatoes are checked in laboratory in this unit. In this plant first potatoes
come outside after salting the potatoes well washed and the back let go
and again potatoes well washed and the next of the process is cutting the
potatoes and prepare cheeps. The cheeps are again washed with hot water
and after cheep well fry into oil and spray the salt or chilly power in masala
wafers after all this process the wafers well packing and come out side of
the p"rocess.
 18

2.4 Main raw material and sources of

raw material
It is obvious that potato is the prime raw material for wafers. It also
some masala's and edible oil as main raw material.

(A) USE RAW MATERIAL FOR WAFERS:

Farm Fresh potato, edible oil, salt & condiments contains added
flavors

(B) NAMKEEM:

Choiest potatoes, edible oil, peanuts, spilts, sugar power, chilly

power, iodide salt, spices and condiments.

(C) RATALAMI SEV :

Gram flour, edible oil, Mathbeans flour, chilly power, iodide salt,
spices and condiments.

(D) ALOO SEV :

Potato power, edible oil, black gram flour, iodide salt, spices and
condiments, mint oil, chilly power.
(E) SHING BHUJIYA :
Peanuts, gram flour, edible oil, black gram flour iodide salt, spices &
condiments.
(F) MUNG DAL:

Choicest kilny bean, splits, eduble oil, and iodide salt.

 19

(G) CHANA DAL:

Choiecest gram spilts oil, chilly power, iodide salt, spices, &
condiments.
20
 21

Index

Sr. No. Particulars Pg. No.

3.1 Introduction 25
3.2 Organization Structure 26
3.3 Recruitment 28
3.4 Selection 29
3.5 Training and Development 30
3.6 Promotion and Transfer 31
3.7 Wage & Salary 32
3.8 Employees Benefits 33
 22

3.1 Introduction

Personnel management is a sub area of general management, it is

concentrates on the human activities at general management,
management is concerned with planning, organization, directing, controlling
at procurement development intergration at people for contribution to
organization like this way personnel management concerned with human
behavior.

Four important factor of production like

MEN
MONEY
MATERIAL
MACHINE

These are the most important factor for every company firm and
partnership organization should arrange this factors if they are not
concentrate on these factors then they are not receive of get positive
reward.

In brief management means "Arrange human resources in such a

way that entrepreneur get maximum profit and employees do their work
with year and.
 23

3.2 Organization Stricture

Personnel Organization Charts:

Chairman

Managing Director

Personnel Manager

Accounts

Workers
 24

Appricot Foods Pvt. Ltd. Is private limited unit and there

approximately 130 employees working in the firm who are consisted of
peon, supervisors, and executives, employees working under consideration
of managing directors & administrative manager.
 25

3.3 Recruitment

There is no specific method to recruit at workers. Company select

employees when they needed on the spot basis.
 26

3.4 Selection

The object of manpower selection is to as certain clearly the

type of person required and to secure an appropriate candidate for filling
that position it is also concerned, with security relevant information about
an applicant.

But in case of Appricot Foods Pvt. Ltd. The selection is done face to
face.
 27

3.4 Training and Development

Training Starts after the recruitment of the employees. Training

is the process though which employees are made capable for the work
According to Flippo "Training is the act of increasing the knowledge and
skills of the employees per doing a particular job."

Development According to Michael Jucius "Executives development

is 'the program by which executives capabilities to achieve desired
objectives are increased."

Appricot Foods Pvt. Ltd. Provides a job training to their employees.

Appricot Foods Pvt. Ltd. Always try to developed their employees.

Appricot Foods Provides good development to their workers.
 28

3.5 Promotion and Transfer

A promotion may be defined as an upward movement of a employee

in an organization to another job. This commands better pay, better status
and higher opportunity and responsibilities. Better working conditions,
hours of work and facilities etc. according to scott and c1other. "A
promotion is the transfer of an employee to a job which pay more money of
one that carries some prepared status."

In Appricot Foods Pvt. Ltd. there is a less chance of assistant when

vacancy offers they fill up the vacancy from within the org. according to
performance of the person.
 29

3.6 Wages and Salary

Wage may be defined as that price paid for the use of the labour
according to date Yoder and Heneman,"Wages are the conpensation of the
wage earner. The numerous employees who use the tools and quipments
at the employees in produce goods and services that are sold by their
employers."

The unit pays salary to managerial staff on time base system, while
the payments is made to the workers on the piece wage system, In unit
Appricot Foods Pvt. Ltd. The employees get their salary on every end of
the month. The salary is paid in cash if any employees want his salary
before certain date then unit pays money in advance.

Wages:

Minimum Wages : 90 Rs.

Miximum Wages : 500 Rs.

Salary (Monthly) :

For Worers : 3000 to 3700 Rs.

For Professional : 12000 to 20000 Rs.

 30

3.7 Employee Benefits

For staff Members:

Basis pay + P.A. + House Rent Allowance + Medical Allowance + Etc.

here house rent allowance is 10% of the pay.

For Workers:

Basic wage + D.A. + House + Medical allowance + Other Benefits.

The workers are paid a minimum of Rs. 130 per day.

The office staff is given salary in the beginning of the month and they
are given raise every Diwali 10%, 15% and 20% respectively.
31
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Index

Sr. No. Particular Pg. No.

4.1 Introduction 36
4.2 Organization Structure 37
4.3 Pricing Policy 38
4.4 Channel of Distribution 39
4.5 Advertising 40
 33

4.1 Introduction

Marketing department is very essential for company "Marketing is the

performance of business activities that direct the flow of goods and sources
from producer to customers or user. If The main object of production is
selling and earns profit.

In the marketing department if Appricot Foods Pvt. Ltd. There are

about 10 persons Appricot [Everest] have the perfect and the best
marketing.
 34

4.2 Organization of marketing

department

The organization chart of marketing department as under:

Director Marketing

Marketing Manager

Sales Executive

Assistant
 35

4.3 Pricing Policy

Policies are guidelines for achieving the objectives. Policies are

to be suitable worked our considering various practical situations. So
different pricing policy may be adopted to meet the different long term
objectives.

According to Convelse "Decision concerning price to be followed for a

period of time may be called price policies."

Appricot Foods Pvt. Ltd. is more conscious about their price because
people are more sensitive to price that's why they providing best quality out
less price again the exact price policy helps customer for fast transition.
 36

4.4 Channel of Distribution

Any sequence of institutions from production consumer

including are or any number of middle man is called. "Channel of
Distribution."

In simple words distribution channel means a way through which

goods flow from produce to consumer.

"Appricot Foods Pvt. Ltd." Has a very fast channel of distribution.

In case of Appricot Foods Pvt. Ltd. They are following as under.

Manufacturers

Dealers

Whole Sellers

Retailers

Customers
 37

4.5 Advertising

According to Richard Buskirk, "Advertising is a paid from of non

personnel presentation of. ideas goods or services by an identified sponsor.
II

Than also in spite of above reasons Appricot Foods Pvt. Ltd. [Everest
Wafers] advertises its products through private media like. Newpapers,
magazines, poster and T.V.
38
 39

Index

Sr. No. Particaular Pg. No.

5.1 Introduction 43
5.2 Turn Over 44
5.3 Organization Structure 45
 40

5.1 Introduction

Finance is very important for any kind of business or unit or company.

Finance is lifeblood of any kind of business. We need money for raw
material of product. If there is no patrol in vehicle than it is useless in the
same way if there is no money in a business so it can run longer Period of
time. Finance is like patrol for the business.
 41

5.2 Turn Over

TURNOVER:

It is put that if any company existence in the market. The turn over of
that company may be low. But in case of this company, Everest wafers turn
over is above 12 crore per year. Through company established in 2004.
This is the greatest achievement of any company.
 42

5.3 Organization Chart

The organization chart of the finance department is as follows:

Manager

Finance Manager

Chief Accountant

worker
43
 44

Future Plans

In this world each and every company has a future plans about there
growth and development.
As I go rinformation from the general manger that Apricot Foods Pvt.
Ltd. [Everest] plan to maximum their sales as much as possible by
more hard work. They want to their product can give the more
satisfaction to customers.
The company feels this wafers will have great demand in India are
putting in their best efforts to achieve this goal.
I hope they can complete their future plan successfully.
45
 46

SWOT ANALYSIS

SWOT analysis means analysis of STRENGTH, WEAKNESS, OPPORTUNITIES AND

THREATS.

It is important for every company to analyse their SWOT. Because this

gives a complete picture of he performance of the company. The company comes
to know where its has room for improvement in which area it has its mastery,
what are the opportunities which it has to grab and what are the threats that it
has to face in near future.

Apricot Pvt. Ltd.

Brand (Everest Wafers). Has done its SWOT analysis as follows:-

STRENGTHS:

strength of Apricot Pvt. Ltd.

1. Brand (Everest Wafers)is good quality products, regular and on

time supply of goods and customer satisfaction at competitive prices.
2. Excellent management for raw material and dispersion.
3. Large market share.
4. huge amt of capital
5. proper pricing
 47

WEAKNESS:

1. This unit does not have any major weakness. Some of minor weaknesses
are lack of internal co ordination and employees turnover rate is more.

OPPORTUNITIES:-

1. Expansion in inaccessible areas

2. growing market in area around the globe.

THREATS:-

1. Increasing global competition.

2. loss of market share.
48
 49

Conclusion

I collected information relating to personnel, marketing and finance

department to Apricot Foods [Everest Wafers]. I got full co-operation from
the staff on the company. They provide valuable in finance and knowledge
about Apricot Foods [Everest Wafers].

Aprict Foods is a successful and developing company. I have a

come to conclude to following points. For the success of company at the
end of this report.

Company is ideally located and easily facilities its requirement.

The company is progressive as well as reputed in the market.

I would heartedly wish best of luck for the future and hope to achieve
their foal every time.
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 51

Suggestion

My suggestion is that Apricot Foods Pvt. Ltd. Workers, staff

members, management, all directors, all administrators, and all employees
are work very good and run the company very successfully and expand
their growth and become a summons company in whole world.

"Apricot Food" [Everest Wafers] should give the opportunities to

employees to give their suggestion in decision making. ".

I hope they do this with success.

Firm should in case their all sales by production unit should reduce
distribution cost.
52
 53

Bibliography

Name of the book and author

1) Personnel Management.
- C.B.Momoria
2) Peinciples & Practice of Management
- L.M.Prashad
3) Marketing Management
- Philip Kotler