(Please write your Exam. Roll No.) Exam. Roll No .

END TERM EXAMINATION

SECOND SEMESTER [MBA], MAY - 2011
Paper Code: MS L08-New Subject: Business Research

Time: 3 Hours Maximum Marks: 60

Note: Q. 1 is compulsory. Attempt any Five questions in all.

Q. 1. Answer in brief any Five of the following: (4 x 5 )

(a) List the various steps in undertaking a Scientific Research.
(b) For the following indicate the scales in which the measurement is
made.
(i) whether the tourist will visit resort or hot
(ii) understanding the preference for different investment options
(iii) measuring the amount of coffee a household drinks in a month
(iv) measuring income group to which an individual belongs
(c) Distinguish between 'concepts' and 'constructs' with examples.
(d) Distinguish between 'sampling units' and 'sample frame".
(e) List the necessary conditions that are required to be fulfilled in order
to study any cause and effect relationship.
(f) Discuss ethical considerations that needs to be kept in mind while
collecting data.
(g) List the various multivariate techniques that you have studied into
dependent and interdependence techniques.

Q. 2. Explain what is meant by Literature Review? Why is it considered as a

first step in the research and explain its use. (10)

Q. 3. (a) Explain the characteristics of a good hypothesis. Explain why the

research question is always kept as an alternative hypothesis instead
of a null hypothesis.
(b) Explain the various steps in Hypothesis testing using an example. (5x2)

1 P.T.O,
Q. 4. (a) A Likert scale is considered as an Uni-dimensional scale. What is
meant by Uni-dimensional? How can we infer that a set of statements
that measures a single construct in a Linkert scale is uni-dimensional.
(b) Explain the different ways which measure the internal Con istency
of a scale. (5x2)

Q. 5. (a) It is said that Stratified sampling procedure results in lower error than
that of Simple Random Sampling. Explain how this is so?
(b) A production department is producing back cover for watches which
is manufactured by a stamping process. Each back dial on a average
must be 35 mm in diameter and in order to fit into the watch should
be within an error of 0.07 mm. The standard deviation of the
diameter of the dials is known to be within 0.35 mm. What sample
size should be adequate if the quality control engineer wants to
maintain a confidence level of 99%. (Z for 99% confidence = 2.58).(5x2)

Q. 6. Write short note on any Two of the following:

(a) What is data coding and data editing?
(b) How is a research proposal different from a research report?
(c) Explain how to evaluate the validity of an instrument? (5x2)

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Q. 7~ A large bus manufacturer tested two different types of engines in their
buses and has gathered the following random samples of the mileages per
litre. A hypothesis test was carried to understand whether the two engines
give similar mileages per litre of fuel.

Old 8 9 7.5 8.5 6 9 9 10 7 8.5 6 10 9 8 9 5 9.5 10 8

engine

New [0 9 9 6 9 u II 8 9 6.5 7 9 [0 8 9 10 9 [2 11.5 10 7 10 8.5

engine

2
The results of the hypothesis test are as follows :

Old engine New

enzrne
8.263 9.109 Mean
1.428 J559 Std. dev,
19 23 n
40 df
- 0.8455 Difference (old engine - new engine)
. 2.254l pooled variance
1.50l4 pooled Sid. dev.
0.4654 Standard error of difference
0 Hypothesized difference
- 1.82 t
.076& p-value (two-tailed)
F- test for equality of variance
2AJl variance: new engine
2.038 variance: old engine
l.19 F
.7l08 p-value

.Based on the above results answer the following questions:

(a) Develop and state the null and alternative hypothesis.
(b) Which type of test has been performed to test the hypothesis?
(c) Considering the result of the test would you opt for the new engine
or remain with the old engine if all other aspects such as price,
warranty etc remain, same.
(d) How do you interpretthe "F - test for equality of variance"? Why is
it important to carry out this test?
(e) What. is the basis for deciding the degree of freedom given in the

data? (2 x 5)

3 P.T.D.
 "

Q. 8. (a) In Factor analysis explain each of the following:

(i) Measurement scales in which data must be collected.
(ii) How would you understand that for a given data set, factor
analysis is possible?
(b) In Discriminant analysis explain each of the following :
(i) Measurement scales in which data must be collected.
(ii) How would you understand that a good discriminant function
has been obtained. (5x2)