ACCA Global Webinar

ACCA Global Webinar
How to differen3ate yourself from other candidate

by using innova3ve marke3ng techniques in
your CV and LinkedIn profile
www.cvandinterviewadvisors.co.uk
Hi Jo here. The
webinar presenta3on
will start at 1.00pm.
There will be some
pre--amble and sound
checks un3l then.
With Jo Murchie,
Personal Branding
Specialist at of
The CV & Interview
Advisors
Who are
we?
Jo: Ex Director of Sales at Warner Bros., Interna3onal

Speaker, Personal Branding Expert, Experienced CV
Writer and Career Coach
CVIA: UKs highest quality provider of Personal

Branding, CV Wri3ng, LinkedIn and Interview Coaching
services
Interna3onal team of Senior Managers, Recruitment Experts
and Authors
Work with many leading orgs such as ACCA, CIPFA,

IPSE, CIPR, BCS.
Its not weak candidates that have a professionally wri\en CV;

weve wri\en CVs for Premier League Football Chairman, some
of the UKs top execs, hundreds of
Contractors and many new Graduates (including 1000s of
Finance professionals)
Personal Branding
Brand You its all about marketing
What do you cost and what are you worth?
The Quarter Million Pound theory
Personal marketing collateral business case / ROI.
A quote from a leading na3onal Finance recruitment business: 80%

of CVs are either weak or need improvement. That
means only 20% are good yet 95% of people think their
CV is great. Thats a lot of people gegng it wrong!
What is
a CV?
Historically a LIST [of jobs, qualifica3ons and

contact details etc]
Why do employers ask candidates to fill out
applica3on forms?
A CV should be a business case explaining why

someone should hire you
Why are so many Graduates working in retail /
not their profession?
A bad CV is a list; a good CV is a business
case
Key words for database searches (add Key Skills
as career grows)
See example CVs next.
How much 3me, money and effort have you invested in your
degree and qualifica3on? Unless you have a great CV, nothing
will happen and having the qualifica3on achieves nothing! Great CV =
Return on Investment.
General Points
Personal Details (where would you expect these
to be on an advert?)
Boxes or no boxes? Framing and info

compartmentalisa3on
Info architecture Monday morning new system
analogy
Wri3ng style / gramma3cal structure -- reader
condi3oning
Repe33on = reinforcement (to an extent)
Font (use true font with good character
spacing)
Graphics? Too much formagng affects ATS
Photographs? CV no / LinkedIn yes (UAE &
Europe different)
What kind of photo what image does

it portray?
CVs wri\en by us result in at least a 50% increase in
success. We have clients regularly repor3ng big increases of up to
500%.
Elevator Pitches
(Summary)
Needed on CV & LinkedIn (and verbally in Interviews)
What are you (professionally)?
What is your value proposi3on / number one
selling point?
What are your key strengths / skills?
Explain how skill was gained / evidence them
More experienced people adopt features & benefits
style
Align with the hot skills & dont use clichs.
A 2015 Graduate with a 2:1 Degree in Accountancy & Finance and 12 months work
experience within a leading regional accountancy firm. Key strengths include: extensive
experience of bookkeeping to trial balance and hands-on exposure to preparing financial
accounts to statutory level; strong commercial acumen having managed a small internet
business as part of university Young Enterprise Scheme (achieved 500 p/m profit); first
class communication and presentation skills having presented at large conferences to over
500 people; and strong client facing skills - demonstrated through a track record of
achievement in several retail sales roles, which were performed in order to self-fund
Degree.
Another Example
A more experienced persons example
An ACCA qualified Assistant Accountant with the ability to produce both

management accounts (budgets and forecasts) and financial accounts (P&L and balance
sheet), embedding strong financial processes and controls across
businesses to protect cashflow and profit. Key strengths include: transforming
and developing financial management capability to improve accuracy and
transparency of key financial data; delivering financial system enhancements that
drive improved repor3ng capability, typically improving business decision--making for
senior management; re--engineering financial processes and automa3ng manual tasks
to improve opera3onal efficiency; and explaining financial results to non financial
managers to ensure strong financial awareness across all business
areas.
We spend 8 hours per day, 5 days per week, 48

weeks of the year at work.
What could be more important that gegng
the right job?
CV SEO (search engine

op3misa3on)
Arnold Schwarzenegger / Terminator
SEO your CV / Key Words / ATS
Menu of all your skills
Financial & Management Accoun3ng
Mul3--million Project Management
Business Process Re--engineering
Capital Appraisals / Feasibility Projects
System Design & Implementa3on
Corpora3on Tax Compliance / Structuring
Post Acquisi3on Implementa3on.
Whats more important? Weekend away, holiday, new laptop, new

car or your career? Invest in your career and these
things will come naturally!!
Case Studies for
Graduates
These are called Key Skills /
Achievements
Align with job spec / transferable skills
Important: Wri3ng Ability?
STAR (Situa3on, Task, Ac3ons, Result).
Commercial Awareness: The Brunel University summer ball

was affected by rising costs. As a member
of the Summer Ball Commi\ee, played a key role in
the financial management of the ball in order to
maintain affordable 3cket prices. Produced
detailed budget / cos3ng; introduced the idea of selling adver3sing
on 3ckets & ball flyers; cold called over 100 local companies; and
nego3ated improved rates across all
suppliers. Secured 1500 of adver3sing & sponsorship and nego3ated
3000 of discounts which contributed to a highly successful and
sold out event.
Some people invest in excess of 1000 into their CV and other

personal branding collateral. We have packages that cost 999 +
Vat and many people buy them. These people are your compe33on
for Finance roles.
Case Studies for
Professionals
Call them Career Highlights when 1 -- 2 years +
of work experience
Important: Wri3ng Ability?
STAR (Situa3on, Task, Ac3ons, Result).
ERAC acquired an unprofitable compe3tor in the South of England

that required transforma3on. Appointed Opera3ons Manager to re--brand the
business, embed the ERAC business model and drive profitability.
Performed top--to--bo\om review of
business; exited underperforming staff;
recruited new team; trained new and exis3ng
staff; oversaw office refurbishment;
introduced radical changes to commercial model
(7 day p/w opera3on); and led business development ac3vity. Succeeded
in re-branding the business and achieving 10k per month profitability
within 6 months.
Some people invest in excess of 1000 into their CV

and other personal branding collateral. We have packages that
cost 999 + Vat and many people buy them. These people
are your compe33on for Finance roles.
Popcorn break --
Never mind the
what do we do? offer, I just want
the popcorn
Match you up with a senior--level

professional
Two hour detailed fact--finding session
Discuss and sani3se your career direc3on
Define your value proposi3on and go to market
strategy
Define and op3mise your value added skills
Talk through Achievements / Case Studies (3 or
5)
Help you to quan3fy results
Write your CV & LinkedIn Profile from scratch
Provide Interview Coaching & Mock Interviews
Maximise your marketability to employers.
S3ck around to the end for a big ACCA discount on

our services. Theres loads more to come.
Recommenda3ons
Think about TrustPilot good reviews give you

confidence
LinkedIn Sta3s3c (3 x more likely)
What is good / what is bad skills not
personality!
A professionally wri\en CV and LinkedIn profile at our standard rate

costs 398 + Vat and is more than a days work. If you
think that is expensive; think about how much plumbers, electricians
and builders charge for a days work! Whats Molly Maids
rate for a days spring clean?
LinkedIn
Very important (especially if youre interested in new

opportuni3es)
Over 450 million users now part of professional
behaviour
Quite different from your CV (dont just copy &
paste your CV)
CONTENT IS KEY -- use marke3ng principles
Professional Headline (NOT: Available now or
Looking )
Summary
Posi3ons (jobs) -- Summaries Only
Projects
Re--order Sec3ons
85% of recruiters / hiring managers will check you out on

LinkedIn once
you are short--listed; it is cri3cal that your
LinkedIn profile is complete, well wri\en
and sells you as well as your CV.
What can we do for

you?
Pro Level CV Wri?ng Service and LinkedIn
Profile:
249 + VAT (106 discount)
Includes 2 hour fact finding session by
telephone / Skype
The Savvy Job Seekers Career Enhancement

Programme:
29.99 + VAT
Personal CV & LinkedIn Cri3que
Example CVs and Templates
How to Write a Great CV (Graduate Specific Templates)
Wri3ng an Effec3ve LinkedIn Profile
Handling Competency Based Interviews
Successfully Nego3a3ng Your Salary
Access to our award winning online interview
prac3ce pla~orm .and LOTS more!
To order: www.cvandinterviewadvisors.co.uk/ACCA1111
Or 01274 408 222 /
info@cvandinterviewadvisors.co.uk
We will then contact you to progress your order
N.B. Time limited offer, expires Friday 18th November

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ACCA Global Webinar

How to differen3ate yourself from other candidate

Jo: Ex Director of Sales at Warner Bros., Interna3onal

CVIA: UKs highest quality provider of Personal

Work with many leading orgs such as ACCA, CIPFA,

Its not weak candidates that have a professionally wri\en CV;

The Quarter Million Pound theory

Personal marketing collateral business case / ROI.

A quote from a leading na3onal Finance recruitment business: 80%

Historically a LIST [of jobs, qualifica3ons and

A CV should be a business case explaining why

See example CVs next.

Boxes or no boxes? Framing and info

What kind of photo what image does

An ACCA qualified Assistant Accountant with the ability to produce both

We spend 8 hours per day, 5 days per week, 48

CV SEO (search engine

Financial & Management Accoun3ng

Mul3--million Project Management

Business Process Re--engineering

Capital Appraisals / Feasibility Projects

System Design & Implementa3on

Corpora3on Tax Compliance / Structuring

Post Acquisi3on Implementa3on.

Whats more important? Weekend away, holiday, new laptop, new

Commercial Awareness: The Brunel University summer ball

Some people invest in excess of 1000 into their CV and other

ERAC acquired an unprofitable compe3tor in the South of England

Some people invest in excess of 1000 into their CV

Match you up with a senior--level

S3ck around to the end for a big ACCA discount on

Think about TrustPilot good reviews give you

LinkedIn Sta3s3c (3 x more likely)

A professionally wri\en CV and LinkedIn profile at our standard rate

Very important (especially if youre interested in new

85% of recruiters / hiring managers will check you out on

What can we do for

The Savvy Job Seekers Career Enhancement

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