OBJECTIVE & SCOPE OF STUDY

Objective of the Study

The main objective to conduct this research is to understand that how the operations are been performed by the
organization

Primary Objective

To study and understand the method of Producing and Packaging the product produced.
To understand and get the concept of Marketing of French-fries and other potato specialties

Scope of the Study

The project scope involves the study of the operation that is undertaken by the company for producing
the product.
It involves Product selection and also planning location where the product is to be sold and customizing
the product according to the market.
Proper planning for the quantity to be produced keeping in mind the demand.

Managerial Usefulness of the Study

This study helps to understand marketing research basic terminologies & different strategies for different market
situation

Types of Research and Research Design

Quantative Research- Quantitative research generates numerical data or information that can be
converted into numbers. Only measurable data are being gathered and analyzed in this type of research.
Qualitative Research- Qualitative Research on the other hand generates non-numerical data. It focuses
on gathering of mainly verbal data rather than measurements. Gathered information is then analyzed in
an interpretative manner, subjective, impressionistic or even diagnostic

Research Methodology

A questionnaire was prepared to gauge the awareness of new molecule in customer.

Survey has been done out of the company covering a wide cross-section of the industry.
The question was presented in one to one interview with each of the respondents.
Responses of the concerned persons had been thoroughly analyzed.
Conclusions had been arrived at using the response of the concerned persons and not on questionnaire
alone.
Research Design

Research design specifies the methods and procedures for conducting a particular study. A research design is
the arrangement of conditions for collection and analysis of the data in a manner that aims to combine relevance
to their search purpose with economy in procedure. Research design is broadly classified into three types as:

1. Exploratory Research Design

2. Descriptive Research Design
3. Causal Research Design

Descriptive Research Design

Descriptive research studies are those studies which are concerned with described the characteristics of
particular individual. In descriptive as well as in diagnostic studies, the researcher must be able to define clearly,
what he wants to measure and must find adequate methods for measuring it along with a clear cut definition of
population he want to study. Since the aim is to obtain complete and accurate information in the said studies, the
procedure to be used must be carefully planned. The research design must make enough provision for protection
against bias and must maximize reliability, with due concern for the economical completion of the research
study.

SAMPLE DESIGN

A Sample Design is a definite plan for obtaining a sample from a given population. It refers to the technique to
the procedure adopted in selecting items for the sampling designs are as below:

SAMPLE SIZE

The sample size has been 40 customers. Conclusions had been arrived at using the response of the
questionnaire.

SAMPLING METHOD

In this marketing research project, I am using Random sampling method.

SAMPLE TYPE

Area Sampling, and the area of sampling is Agra

Data Collection Method

Primary Data: - Primary data means data that are collected by different techniques like questionnaire, Depth
interview, Survey, Schedules etc. In this project, primary data has been collected by the means of questionnaire.

Secondary Data: - Secondary data means data that are already available i.e.: they refer to the data which have
already been collected and analyzed by someone else. Usually published data are available in: Various
publications of the central, state/local governments or foreign governments, technical and trade journals etc. The
secondary data involved in this project has been gathered from the internet.
Limitation of the Study

The sample area and sample size has been limited due to time constraint.
Customers (respondents) are reluctant for their feedbacks & opinions, and authenticity of their
statements cant be verified too.
All the observation and recommendation will be made on the feedback obtained from survey.