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ASSIGNMENT FRONT SHEET

UNIT 2 Marketing Essentials (Core Unit 2) UNIT CODE: R/508/0486 (Core unit)
Learning Hours: 60 Hours. Course: HND Business Level 4 CREDIT VALUE: 15 CREDITS Term: 1
Self-learning hours: 90 hours. TQT: 150
Unit Leader: MR SAHEED AYINDE Lecturer: Internal Verifier: Mrs Sunita Kotta
ASSIGNMENT TITLE:

Learners Name Term: 2 Cohort: Jan 2017 Intake: Jan 17


Registration Number Campus: REGENT COLLEGE HIGHER EDUCATION
Hand out Date: Week Commencing 04/06/2017 Submission Date: 31/07/2017
Final Submission where turnitin will be blocked: 10/11/2017

In this assessment, you will use the scenarios and also have opportunities to provide evidence against the assessment
criteria.

Indicate Outcome
Learning the page numbers where the evidence can be found.
Assessment In this assessment you will have the Task Evidence
Criteria opportunity to present evidence that shows Number Page number
you are able to:
LO 1: Explain the role of marketing and how P1 Explain the key roles and responsibilities of 1
it interrelates with other functional units of the marketing function.
an organisation. P2 Explain how roles and responsibilities of 1
marketing relate to the wider organisational
context.

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LO 2: Compare ways in which organisations P3 Compare the ways in which different 2
use elements of the marketing mix (7Ps) to organisations apply the marketing mix to
achieve overall business objectives. the marketing planning process to achieve
business objectives.
LO3: Use contemporary examples to P4 Produce and evaluate a basic marketing 3
demonstrate both the positive and negative plan for an organisation.
influence/impact the macro environment has
on business operations
Please see that you include the Turn-it-in Report attached: Yes If no Reason: % of the turn it in report.
report. This work will not be accepted No
without the Turn it in report.
Learners Declaration: I certify that the work submitted for this unit is my own and the research sources are fully acknowledged.
Learners Signature: Date:
Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies regulations. In this context the definition
and scope of plagiarism are presented below:
Plagiarism is presenting someones work as your won. It includes copying information directly from the web or books without referencing
the material; submitting joint coursework as an individual effort; copying another students coursework; stealing coursework form another
student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with
according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Due Dates
Issue Date 04/06/2017 Submission Date 31/07/2017
Formative Feedback for LO1 Deadline for submission. No 10/11/2017
Formative feedback for LO2 more submissions allowed
Formative feedback for LO3 after this date unless
Formative feedback for LO4 mitigating.

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Assignment Guidelines:
Use a standard report structure, Word-process the report and use Normal script of a proper font size 12.
Produce an academic report, detailing the above issues with an approx. word limit of 3000, with +/- 10% margin.
Complete the title page and sign the statement of authenticity. The Assignment front sheet should be attached in the front.
It should be uploaded on to Turnitin on the submission date
Assignments submitted after the deadline will not be accepted unless mitigating. Assignments submitted after the
submission date may not be eligible for support towards feedbacks, if not submitted in time.
Resubmission is capped to a pass. Learners are allowed to resubmit only once and if fails to pass at the time of
resubmission, would be advised to retake the unit.
Collusion and Plagiarism must be avoided.
Start each answer on a new page and pages should be numbered. Highlight each question clearly.
Include a Bibliography at the end of the assignment and use the Harvard referencing system.
All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals,
websites (include the date of visit), etc.
Try to give the page numbers, publishers' details and the year of publication
In order to pass you need to address all the LO
In order to get a merit you need to address the characteristics of pass and address all the Ms
In order to get a Distinction you need to address the characteristics of pass, merit and address Ds.
Use a common format for the questions, for example:
Introduction (analyse the question.)
Underpinning Knowledge (write about the relevant theory/points)
Applied knowledge(Data Analysis)
Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.)

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ASSIGNMENT BRIEF

Unit Number and title Unit 2: MARKETING ESSENTIALS (Core unit )


Qualification BTEC HND Business (Level 4)
QUALIFICATION CODE R/508/0486 (Core unit)
Start Date 02/05/2017
Deadline/ Hand-in 31/07/2017
Assessor

The main purpose of this assignment is to: The purpose of the assignment is to provide learners with background knowledge and
understanding of Marketing, the role of marketing in which organisations operates. Learners will compare ways in which organisations use
elements of the marketing mix (7ps) to achieve overall business objectives. You will be given an opportunity to develop and evaluate a
basic marketing plan.

Important instructions to students towards submission format:

The submission is in the form of an individual written report. This should be written in a concise, formal style using single spacing and font
size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with
research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system.
The recommended word limit is 3,5004,000 words, although you will not be penalised for exceeding the total word limit. While attempting
the questions you need to address all the LO and assessment criterias as specified towards pass merit and distinction. You will have to
pass all the Ps to achieve an overall pass, address all the Ms to achieve an overall merit besides addressing all the Ps and address all the
Ds to achieve an overall merit besides addressing all the Ps and Ms. You will be given only one chance towards resubmission and this is
capped to pass only. If you fail to address the Ps as specified while Resubmission, you will be asked to repeat the unit. Please refer to
the assessment descriptors towards merit and distinction.

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Learners need to have read carefully the instructions before attempting any of the questions. The assignment is to be addressed
with reference to the scenario addressing learning outcome 1 to 3. To ensure effective and quality assessment, learners will be
assessed using different mode of assessment including PowerPoint presentation, short essays and report writing and written
reflective statements.
Scenario: The marketing world is becoming more and more focused on directly connecting with consumers and making the
marketing experience more personal. Consumer marketing managers lead teams of marketing agents through the successful
implementation of a marketing campaign creating value for customers in order to capture value from customers in return.
Todays marketers must be good at creating customer value and managing customer relationships. Outstanding marketing
companies understand the marketplace and customer needs, design value-creating marketing strategies, develop integrated
marketing programs that deliver customer value and delight, and build strong customer relationships. In return, they capture
value from customers in the form of sales, profits, and customer loyalty.

As a newly appointed assistant to the Marketing Manager, you are required to carry out a detailed marketing analysis of one of
the following company:
Aldi
McDonald's
IKEA
Barclays
Cadbury
Task 1: Using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation,
you are required to prepare a report in a word format. You are required to carry out an extensive research by using various
supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials,
and other relevant resources. (Approx: 1200 words)

LO1 Explain the role of marketing and how it interrelates with other functional units of an organisation.
P1 Explain the key roles and responsibilities of the marketing function for the chosen organisation.
P2 Explain how roles and responsibilities of marketing relate to the wider organisational context for the chosen scenario.

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Task 2: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for
the chosen organisation, you are required to continue your report in a word format. You are required to carry out an extensive
research by using various supportive business case studies, materials such as the magazine, text books, websites, journals,
newspapers, lecture materials, and other relevant resources. (Approx: 1000 words)

LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives
P3 Compare the ways in which the chosen organisation applies the marketing mix to the marketing planning process to achieve
business objectives. How does it differ from other organisations or could do better compared to other organisations (with
examples). (Approx: 1400 words)

Task 3: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for
the chosen organisation, you are required to develop and evaluate a marketing plan supported with coherent evidence and
continue your report in a word format. You are required to carry out an extensive research by using various supportive business
case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant
resources

LO3 Develop and evaluate a basic marketing plan.


P4 Produce and evaluate a basic marketing plan for the chosen organisation.

For the Merit and Distinction criteria, please refer to the marking scheme as specified below.

Assessment:
The module will be assessed meeting all the Assessment Criteria (AC), as specified by the awarding body, Pearson Edexcel.
Please read the instructions carefully while addressing the tasks specified.
Contribution: 100% of the module
Outline Details: Individual reports approx. 3500 - 4000 words. Details enclosed in the assignment brief above.

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Guidance in addition to the Pass criterias, this assignment gives you the opportunity to submit evidence in order to achieve the
following Merit and Distinction grades. Learning outcome and assessment criteria, Assessment Grid indicating their pass, merit
and distinction:
Unit 2: Marketing Essentials
Learning Outcomes Pass Merit Distinction
LO1 Explain the key roles P1 Explain the key roles and M1 Analyse the roles and D1 Critically analyse
and responsibilities of responsibilities of the marketing responsibilities of marketing and evaluate the key
the marketing function. function for the chosen organisation in the context of the elements of the
marketing environment for marketing function and
the chosen organisation. how they interrelate
P2 Explain how roles and M2 Analyse the significance with other functional
responsibilities of marketing relate to of interrelationships units for the chosen
the wider organisational context for the between marketing and organisation.
chosen organisation or scenario other functional units for the
chosen organisation.
LO2 Compare ways in P3 Compare the ways in which the M3 Evaluate different tactics LO2 & 3
which organisations use chosen organisation applies the applied by the chosen D2 Design a strategic
elements of the marketing mix to the marketing organisations to marketing plan that
marketing mix (7Ps) to planning process to achieve business demonstrate how business tactically applies the use
achieve overall business objectives. How does it differ from other objectives can be achieved. of the 7Ps to achieve
objectives organisations or could do better overall marketing
compared to other organisations (with objectives for the chosen
examples). organisation
LO3 Develop and P4 Produce and evaluate a basic M4 Produce a detailed,
evaluate a basic marketing plan for the chosen coherent evidence-based
marketing plan organisation. marketing plan for the
chosen organisation

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UNIT 2: Marketing Essentials
FINAL GRADE:

Achievement Summary

The Following Sections to be completed by the assessor:

Centre Name: REGENT COLLEGE HIGHER EDUCATION


Campus: WEMBLEY CAMPUS
Centre Number: 12727
Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the
Assessment:
UNIT 2 Marketing Essentials
UNIT LEADER Mr Saheed Ayinde
Assessors Name:
Assessors Signature:
Learners Name (to be filled by the Assessor)

Intake: Jan 17 Cohort: Jan 17 Term: 2 Campus: WEMBLEY

Learners Edexcel Reference Number


Has the Unit been Internally Verified? Date of verification:
Name of the Internal Verifier:
Internal verifiers signature :
If Sampled ,Internal verifiers comments on the assignment brief:

Evidence Summary of the evidence required by the Evidence presented


Checklist student
LO1

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LO2
LO3

Learning Outcome Evidence for the criteria to pass, merit and distinction as specified in the Assessors Internal
student feedback and contextualised. decision verification
PASS MERIT DISTINCTION decision.
(agree,
disagree)
As a newly appointed assistant to the Marketing Manager, you are required to carry out a detailed marketing analysis of one of the following
company: Aldi , McDonald's, IKEA, Barclays, Cadbury
Task 1: Using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen organisation, you are required
to prepare a report in a word format. You are required to carry out an extensive research by using various supportive business case studies,
materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant resources. (Approx: 1200 words)

LO 1 Explain the role of P1 Explain the key roles and responsibilities of M1 Analyse the D1 Critically P1(P,M,D) P1 (P,M,D)
marketing and how it the marketing function for the chosen roles and analyse and
organisation. responsibilities of evaluate the key
interrelates with other marketing in the elements of the
functional context of the marketing
marketing function and how
environment for they interrelate
the chosen with other
organisation. functional units

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P2 Explain how roles and responsibilities of M2 Analyse the for the chosen P2 (P,M,D) P2(P,M,D)
marketing relate to the wider organisational significance of organisation.
context for the chosen scenario. interrelationships
between
marketing and
other functional
units for the
chosen
organisation.
Contextualised Feedback addressing LO1, reflecting the pass , merit and distinction:

IV comments towards LO1 :

Task 2: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen
organisation, you are required to continue your report in a word format. You are required to carry out an extensive research by using various
supportive business case studies, materials such as the magazine, text books, websites, journals, newspapers, lecture materials, and other relevant
resources. (Approx: 1000 words)
LO2 Compare ways in P3 Compare the ways in which the chosen M3 Evaluate LO2 & 3 P3 (P,M,D) P3 (P,M,D)
which organisations use organisation applies the marketing mix to the different D2 Design a
elements of the marketing planning process to achieve tactics applied strategic marketing
marketing mix (7Ps) to business objectives. How does it differ from by the chosen plan that tactically
achieve overall business other organisations or could do better organisations applies the use of
objectives compared to other organisations (with to demonstrate the 7Ps to achieve
examples). (Approx: 1400 words) how business overall marketing
objectives can objectives for the
be achieved. chosen organisation

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Contextualised Feedback addressing LO2, reflecting the pass , merit and distinction:

IV comments towards LO2 :

Task 3: Continue your report; using the above scenario and acting as a newly appointed assistant to a Marketing Manager for the chosen
organisation, you are required to develop and evaluate a marketing plan supported with coherent evidence and continue your report in a word
format. You are required to carry out an extensive research by using various supportive business case studies, materials such as the magazine, text
books, websites, journals, newspapers, lecture materials, and other relevant resources
LO3 Develop and P4 Produce and evaluate a basic marketing M4 Produce a As specified for LO2 P4 (P,M,D) P4 (P,M,D)
evaluate a basic plan for the chosen organisation. detailed,
marketing plan. coherent
evidence-
based
marketing
plan for the
chosen
organisation

Contextualised Feedback addressing LO3, reflecting the pass , merit and distinction:

IV comments towards LO3 :

Pass , Merit and D1 D2 M1 M2 M2 M3 M4 P1 P2 P3 P4 Resubmit Retake


Distinction grades
awarded
Any other comments

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Grade given by the Assessor:
Pass Merit Distinction Resubmission Retake

Assessors Signature: Date:


IV Grading Check: Comments if any:
Agree
Disagree Modify grade to
IV signature: Date:
Students feedback:

Student Signature: Date:


Plagiarism: Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies regulations. In this context the
definition and scope of plagiarism are presented below:
Plagiarism is presenting someones work as your won. It includes copying information directly from the web or books without referencing the
material; submitting joint coursework as an individual effort; copying another students coursework; stealing coursework form another student
and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the
college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

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