Professional Documents
Culture Documents
on
produc
t
tr
ends
01
41% ofAmazoncustomerssaythey
useamobi l
edevice(smar
tphoneor
tabl
et)mostof
tentomakepurchases
onthesit
e.
02
Mor ethanhalf(
56%)ofr
espondent
s
saytheysti
lluseadeskt
opcomputer
mostof t
enwhenmakingAmazon
purchases.
03 Whathavepeopl
epur
chasedmosti
nthel
astyear
?
Aut omot i
ve 16%
Babypr oducts 11%
Booksandmovi es 61%
Clothingshoesandj ewel r
y 46%
Electornics 54%
Gr
oceriesorot herf oodi t
ems 19%
Home,ki tchenandgar den 44%
Mobiledevi ces 13%
Out doorequi pment 16%
Personalcar eandbeut y 44%
Petsuppl y 26%
SportsEqui pment 17%
Toysandgames 27%
Other 8%
N/
A-Ihavenotpur chased 3%
anyoft heabovei temsf rom
amazon. com inthepastyear
04
Justoverthree-quar
ter
s( 76%)of
Amazoncust omer ssaytheytypical
l
y
star
tlooki
ngf oraproductbyusing
thesit
e'ssearchbox;10% t ur
nto
Googlefir
st;7% got oAmazon' s
Departmentst ab.
05 Whensear
st
artt
hei
chi
rpr
ngforani
oductsear
tem onamazon.
ch?
com,wher
edomost
80% 76%
70%
60%
50%
40%
30%
20%
10% 7% 10%
4% 2% 2%
0%
Amazon Depart
ment
s Today
s Browsing Googli
ngt he Ot
her
sear
chbox t
ab deal
s hist
ory pr
oductincludi
ng
*Amazon*in
t
heterms
06
42% ofrespondent
ssayt hey
typi
cal
l
ydonotscr ol
lpastthefi
rst
pageofAmazonsear chresult
s
whenlookingforaproduct.
Mor
ethan90% ofAmazonshopperssayt
heywoul
dnotpur
chase
apr
oductwi
thanaver
ageuserrati
ngofbel
owthr
eest
ars.
15%
10%
5% 4% 5%
3%
2% <1% 2%
0%
5 4.
5 4 3.
5 3 2.
5 2 1.
5 1
Pr
esent
edby:
www.
prosper
show.
com Source:
ht
tps:
//
i.
mar
ket
ingpr
ofs.
com/
asset
s/i
mages/
dai
l
y-dat
a-poi
nt/
sear
ch-
feedvi
sor-
151116.j
pg
htt
ps:
//pi
xabay.
com/