Professional Documents
Culture Documents
Our system is a device which will be located at every bus stop, and it aims to make the
life of citizens more comfortable and convenient when taking the bus. Our system targets to
answer most questions any bus user will frequently ask.
All this and much more will be available to our customers at a reasonable price. Our
system is also very user friendly and very easy to use. Furthermore, priced at only twenty sen per
use, everyone can afford to use it.
Our targeted customers are mainly people in Malaysia who use the bus. Citizens who
travel to work and back, college and university students who need transportation to their place of
education, the elderly, and tourists are among those our system is targeted at.
A few more years into the future, we are hoping to expand our system to cover trains and
ferries as well. We also hope to make our system more advanced by implementing new features
and making it available for use on our customers phones, PDAs, and other portable handheld
devices.
2.0 Introduction
We are Synergy Software Solutions, and we bring you a paradigm shift in how the
transportation, specifically the bus systems, in Malaysia will be viewed. We aim to create a
system that will be invaluable bus users from all walks of life. This system will not only be very
affordable, but it will bring users the convenience that before this, they can only dream of. We
present you, Transport Status!
Countless Malaysians, and people from all over the world, use the bus on a daily basis.
People from the working class take buses to their offices and back every working day. Younger
people take the bus to school and back. Sometimes, they go to and fro from their homes to school
more than once a day for co-curricular activities and such. Even the elderly, although not as
busy, still take the bus to go for medical check-ups, friends homes for visits, and other activities.
From the above observation, it will not be unreasonable to say that even though cars and
motorbikes can practically be found on every road and alley, busses are still an important part of
transportation in our country. Even so, we often face problems when using a bus. Sometimes,
when it rains, we feel that we would prefer sheltering ourselves from the elements in a nearby
store than sitting under the shade of the small bus stop roofs. Often, a smoker might sit next to us
and we want to remove ourselves from his vicinity. However, we usually endure the
uncomfortable situation out of worry that the bus might pass us by.
On the 27th of February 2011, a Youtube user, by the name of piply13, posted a video
titled Vlog #7: missing the bus sucks (piply13, 2011) on the website. In this video, Piply13
(2011) can be seen walking down a road filming himself. Here, he makes a complaint about how
he was waiting for his bus, but got thirsty. He decides to go buy himself a drink, and return to
find that the bus has left without him. Therefore, he has to walk home, as he did not want to
trouble his parents or his friends parents.
Did that not sound like something that happens to us in real life? Would it not be great if
we had a device, a technology anything, that could help prevent this from ever happening to us
again? A device that will let us know how long more it will take before our bus arrives, or if we
have missed it; a device that will help us to flag down our bus so that we can divert our attention
to more important issues. Well, with Transport Status, we now do!
2.2 About Us
Our company plans to craft a transport system that will not only be an engine for
economic growth, but one that is also greener and safer and improves the quality of life in our
community. By improving the links that help to move goods and people around, and by targeting
investment in new projects that promote environmental friendliness, we aim to build the
balanced, dynamic and user-friendly program that is essential for the prosperity of our future.
The most ambitious part of our project is the main device which will be installed at bus
stops, employing a profound network. Such a network has the potential to increase the ease of
inter-city journeys within the country, as well as to radically reshape our economic geography.
We will make big changes at this local level, because we know how crucial good transportation
is to improving the peoples quality of life. So we will free our customers from the currently
rigid program, by helping them decide their own local transport priorities and solutions. And we
will put more power into the hands of transport users by giving them the information they need
to make these decisions.
We also want our roads to be safer, less congested and less polluted. Many big companies
in our country, such as the Star Publications (Malaysia) Berhad(2010) is also trying to promote
going green as a way to be more environmental friendly. To do so we will support the
introduction of the latest technologies, encouraging the use of public transport, to lessen the
issues mentioned.
Our devices will also play their part in building a more modern and effective transport
system because it is right that as consumers, we demand the greatest efficiency possible from our
transportation operators. This plan shows how we will deliver this vision over years; what we
will do, and how we will do it, and when we accomplish it, to transform our transport system so
that it can take its place on top of the worlds public transportation rankings. According to
TRANSIT, they have observed that although change for the better may not be happening
overnight, but it definitely is happening. (TRANSIT, 2011)
3.1 Vision
Our vision leading the world of delivering a service of excellence that exceeds the needs and
expectation of our customers. Strive to become a market leader in the transportation industry.
3.2 Mission
Our mission is to enhance the quality of life by delivering safer, faster, and more efficient
transportation solutions. Provide a reliable and comfortable public transport service which people
can look to a convenient transport alternative to the car. We will continually monitor the needs of
the traveling public and review our service delivery on a regular basis in order to maintain
peoples interest in our public transport service.
When creating this software, our objectives were to allow the users of public transport to
do several things. Among such objectives are to let customers know how much more time their
bus will take to arrive. This can be achieved by employing simple calculations using the recorded
speed of the bus and the known distance between the current bus stop and its destination bus
stop.
We also created this software to let customers flag down their bus without fail. Once the
bus is selected, the system makes use of a radar-like device to send out a particular signal unique
to each bus. Once the intended bus enters the radius of the signal, it will receive an alert to stop
for passengers.
This program we created will also let users of public buses know which bus to take to
arrive at their destination. When the user operates the device from the bus stop, the users current
location is automatically detected. After the user selects his or her destination, the software will
display all the busses which will be passing the users location, to reach their destination. If the
users destination cannot be reached by using just one bus, the device will display several options
of bus sequences to take in order to get to the location.
Through our program, users will be able to choose if they want to be alerted through their
phone when the bus is approaching, by paying an additional 10 cent and keying in their numbers.
Besides that, our software will let users know occupancy of the bus that they choose is.
By attaching motion sensors on the bus, we can calculate when a person gets onto the bus or gets
off the bus. The figure will then be shown in fractional form. Example: 26/40 people on board.
Lastly, our program will let users know how long more it will be before they reach their
intended destination. By using the same method as when calculating how much time is left
before the bus arrives, we can also calculate how long more it will take for the bus to reach its
destination.
Key of success for our business, Synergy Software Solution is very high quality content
and value of the system. Our system provides estimated- time arrival bus monitoring services.
This program targets public customers which take buses. It also will let users of public buses
know which bus takes to arrive at their destination. When the user operates the device from the
bus stop, the users current location is automatically detected. After the user selects his or her
destination, the software will display all the buses which will be passing the users location, to
reach their destination. If the users destination cannot be reached by using just one bus, the
device will display several options of bus sequences to take in order to get to the location.
Besides that, in the computer software market, the key to success are establishing
efficient channels of distribution and providing after-sales support. Too much concern about
"efficient code" may be a technical nicety, but from a competitive point of view, it is a waste of
resources. The estimated time arrival monitoring services must be easy to use and fully
interactive. Use satisfaction and measurable results are top priorities.
In the strategy promoting business, the key success are developing and maintaining
relationship link among big company units such as Tenaga Nasional Berhad (TNB) and Rapid
Penang Sdn Berhad with executive managers and helping them think more deeply about their
enterprise than they ever have before. This is due to a new business model which emphasizes
customer-orientation and flexible, tailored solutions on the one hand and cost-efficiency and
quality on the other. To resolve the quest for more performance at lower costs new
organizational paradigms suggest in sourcing of all core competence activities and outsourcing
of other activities. Time spent on controlling expenses should be kept to a minimum.
We are aware of the key success in our business plan. We will make sure that we are really very
good at the specific system as well as do not spend a bunch of resources getting too good at a lot
of things that aren't as important.
Threats (counter)
STRENGTHS WEAKNESSES
External Factor
Market development Technological advance
Partnership, agencies Increase in rental taxes
Global influences Resistant to change some
New specialist applications employees
Can surprise new competitors Competition inventors
End-users respond to fresh ideas Obstacles faced (weather)
Electricity cost increases
Positive Negative
Conclusion
By sorting the SWOT issues into the 4 categories one can obtain a system which presents a
practical way of assimilating the internal and external factors about our business unit, delineating
short and long term priorities, and allowing an easy way to build the management team which
can achieve the objectives of profit growth. This approach captures the collective agreement and
commitment of those who will ultimately have to do the work of meeting or exceeding the
objectives finally set. It permits the team leader to define and develop co-ordinate, goal-directed
actions.
3.6 Strategies
Synergy Software Solutions strategy for delivering high quality services is to retain existing
customer base which product interface, service, and marketing are all key elements of creating a
business. However, overly aggressive sales marketing and creating a system overnight is not a
key business strategy that would lend itself to the success of our system. We must resist the
temptation to represent a powerful system that provides a reliable service to users. Our company
will implement the following strategies to achieve its goals of becoming the leading company
called Synergy Software Solution:
3. Build strong company recognition and leverage the system equities affiliated with
website www.synergysoftware.com.my
6. Before we start our business, we have research through the market analysis that our
system has not created before in Malaysia.
4.0 Services
Our system will provide our customers with many benefits that will be well worth the
small price paid to use our system. Below will be the services provided by our system. Please
refer to our appendices section for a visual explanation of how these services are given.
4.1 Knowing how long more it will take for the bus will arrive.
Our system will allow our customers to know how much more time it will take for the
bus that our customer wants to arrive. This will allow our customers to plan their time while
waiting for the bus.
This can be achieved by employing simple calculations using the recorded speed of the
bus and the known distance between the current bus stop and its destination bus stop. The speed
will then be constantly sent to the devices installed on the bus stops. After receiving the
information, our device at the bus stop will automatically calculate the time left, using the
formula Time = Distance / Speed and Distance = Speed x Time. The distance calculated is
reduced from the know distance between the two bus stops and the time is then calculated.
Customers need only choose which bus they want to take, and once selected, the device
will let out signals corresponding with the signature of the bus. When the bus passes into the
radius of the devices signal, it will be alerted and the bus driver will know to stop at the bus
stop.
This will be especially useful when the users are sheltering in heavy rain, and do not want
to stand under the pouring rain to flag down the bus. Even if they did, there is no guarantee the
bus driver can see them due to the downpour. With this application, the bus driver will be alerted
very clearly from inside the bus.
Another way the application could be useful might be when the user is sending text
messages or making calls, or doing anything that might distract them and cause them to miss
their bus. The bus will be alerted to stop automatically without the attention of the user.
4.3 Lets users of public buses know which bus to take to arrive at their destination.
Our customers will be able to know which bus to take to get to a certain destination.
When they first arrive at the bus stop, their current location will be automatically shown on the
map. They will then be able to choose which place they want to go to, with roads and landmarks
labeled clearly. After our customers have selected their destination, the next screen will give
them a choice of which busses will be passing through their current location and heading towards
their chosen destination. Thus, they will automatically know which buses they should take to get
to the current location.
This application will be useful not only for locals, but will be very useful for tourists.
They can save money from taxis because they can now know easily where all their destinations
are and which bus to take, saving more time and money.
4.4 Lets users choose if they want to be alerted through their phone when the bus is
approaching.
Our customers can further choose to be updated when the bus is arriving by a text
message to their phone. The message will be sent about thirty seconds before the bus arrives.
This will let users go into shops to buy needed goods and still be back out in time to catch the
bus. The user simply has to key in his or her phone number into the space given, or press next if
they do not want to. They will charged for the cost of the text message.
4.5 Lets users know how full or empty the bus that they choose is.
Customers will be able to see before selecting how full or empty the bus is. This will let
users choose if they want a bus with less people. This can be useful for people who will require a
less hectic bus, for example, those who have just had a stressful day at work or the elderly.
This will be possible by using the motion sensors to detect when a passenger gets on and
off a bus and calculate the numbers accordingly. For example, a figure stating 17/25 would show
that there are 17 people in a bus with 25 seats. However, a figure of 30/25 might be possible, as
there could be five passengers who are standing in that bus. Hence, a user need not necessarily
be discouraged by a bus with a occupancy figure of 25/25.
Users that use our system have to insert 20c. By inserting the 20 c the user will be about the
location of the buses , estimated time of arrival and also the amount of passengers in the bus
17 hours, possibility to use our application per day .Assume that, 6 people using our app
every hour, per bus stop.6 people x 17 hours = 102 people
102 people x RM 0.20 = RM 20.40/ bus stop/ state/day130 bus stops/state, RM 20.40 x 130 bus
stops = RM 2652/day
Contracted company which is the rapid company will pay us RM1000 per month because
we help their bus company by advertizing their busses therefore encourage more people to
use the bus.
Synergy Software Solution generate revenues by users use of our services by showing
the location of the bus , estimated time and also the amount of people in the bus. This section
identifies the income along with an estimate of the annual revenues generated by each
advertising source. primary resources
Based on our services in identified in this business plan, the total expected annual
revenues starting after the first year is $.This projection is a rough estimate and will depend
greatly the amount of people that use public buses. Additional revenue can be generated in
the future as the amount of public buy user will increase due to the increase in oil price.
Income
RM1,200,000.00
RM1,000,000.00
RM800,000.00
RM600,000.00
Income
RM400,000.00
RM200,000.00
RM0.00
1 2 3 4 5 6 7 8 9 10 11 12
As a business company with knowledge in the ever growing technology in our world, we
are prepared to make changes to our system so that it can adapt to the changes in community and
the changes in our customers requirements of our system that follows. We predict a few changes
that our program might bring to the community and how those changes might affect how our
system will be used.
Within half a year of service, Synergy Software Solutions plan to further expand our
system to other states in Malaysia. This will include Perlis, Kedah, Perak, Selangor, Negeri
Sembilan, Melaka, Johor, Pahang, Terengganu, and Kelantan. For the time being, we will be
focusing on the West Peninsular Malaysia and will not be expanding our services to Sabah and
Sarawak yet.
We predict that the number of Smartphone and other smart phone users will increase
substantially over the years, and it will be convenient for our customers if we offer our software
for download. This way, we can also eliminate the need to have our device installed at every bus
stop, where it will be exposed to the elements and thus prevent the need for constant repairs,
although the devices will be maintained in the more rural areas where customers are less likely to
own these devices, and places which are often frequented by tourists. This conversion will be a
gradual process to judge the effectiveness of our plan. Also, users will no longer have to carry
coins to operate our machine. Although this might not be much improvement, as most people
will still carry some spare change anyway, we will effectively eliminate any need to queue up to
use the device by making it available for download. Also, customers will only have to pay for the
total usage on a monthly basis and not have to pay-per-use.
We predict, that with the new downloadable Smartphone Application version available,
we can add several new features that will further enhance the convenience of our customers. We
will add a map to allow users to select a bus stop which they want to use before they even get
there. That way, users can know how much time they have to reach the bus stop before they even
leave the house. They can even arrange for the bus to be stopped before they get to the bus stop,
if they are slightly late.
However, it will still be up to the bus drivers discretion whether to continue waiting if no
one shows up at the bus stop after awhile. Another additional plan is to allow the user to collect
points to be redeemed when enough are collected. This can be possible as with the usage of an
Smartphone subscription, the identity of the customer is now known and traceable.
We also observe that the vast majority of our tourists frequently take taxis, which are a
more expensive alternative to get from one place to another. This could perhaps be because they
are more willing to spend a little more money instead of wasting valuable time waiting for a bus
and not knowing how much longer it will take to arrive, and even then not knowing which bus to
take to get to their location. Our system will solve their problems.
However, we feel that we can further improve this by labeling the monuments and adding
an icon of it in our maps, as well as eateries and local malls, to give tourists a better view of our
country. This will also be beneficial for the locals who have just shifted into the area, or those
who want to venture and explore more of their town. We will not add extra information besides
the name of the monuments, however. This is because most tourists would have already done
some research on places to go before coming to Malaysia, and tourists who take a long time
reading the information will end up making other users wait longer for their turn.
In the future, we can employ the use of satellites to track the movement of our busses.
This way, we can give users a tracking view of where the bus is and the rate of which it is
moving. This gives users a more precise idea of how much more time will be taken for the bus to
arrive. Through the movement pattern of the busses, customers can also predict if any traffic
jams are building up on the route they plan to use.
In the future, as our product gains popularity after some time, we can expand into other
modes of transport. Another transport system that is gaining popularity among visitors and
citizens of Malaysia. A member of VirtualTourist.com, (DannyP, 2010) said:- When in Kuala
Lumpur (K L ) as the locals call it I found the local train system to be an absolutely practical way
to get around anywhere in the city...there is a Metro System that operates regularly , is fast,
efficient, clean, and I must say in peak hours ( like everywhere ) gets very crowded...
Trains are also a common mode of transport between Singapore and Malaysia. Quoting
another VirtualTourist user, (Bonie, 2011) on the matter, An 8 hour train journey up from
Singapore for us, the service is operated by Malaysian Railways and operates 2 or 3 times daily.
We thought it was worth paying the small extra cost for an air-conditioned carriage. Interesting
and relaxing journey through mostly jungle and small towns, sure the plane is faster but for me
not so enjoyable.
Arrival is at KL Sentral station.
The above statements straight from our potential customers are proof of how our system
will be successful if we expand into the field of train transport.
Judging from the rapid development in the past years, it is safe to say that Seberang
Perai has shed its old identity as a sluggish town, and is playing catch-up with its island
counterpart on many fronts. Mention the name Penang, most people will think of the island.
However, one should not overlook the states prominent mainland, Seberang Perai. Over the
years, a string of residential and commercial developments have been mushrooming on
Seberang Perai, especially in Seberang Jaya, Bukit Mertajam and Butterworth. Residents
working on the island can easily commute to work via the ferry service, the Penang Bridge and
soon the second bridge. Furthermore, the Butterworth Outer Ring Road (BORR) was completed
in 2007. The 14-kilometer expressway connects the metropolitan areas of Butterworth and Bukit
Mertajam. (iProperty.com, 2011)
As Butterworth, Seberang Perai, Bukit Mertajam and other town on the mainland side of
Penang develops, more and more job opportunities are created in that part of Malaysia. Thus
more and more people will be moving to and fro to the mainland on a daily basis for work. From
the above proof, it is a large possibility that we will further expand our system to cover ferry
ports. However, as ferry is a common mode of transport between Malaysia and her neighbouring
countries, we will not only be covering Penang, but we will also place devices at ports from
which people from neighbouring countries enter our country, and tourist attraction islands, such
as Pulau Langkawi and Pulao Tioman.
On the next page is a map to show how important ferries are in transporting not only
people but also vehicles across the various states of Japan. From this map, we can see that ferries
are frequently used by the citizens of Japan to travel between towns, cities, and states.
When our system is stable enough and more recognized, we can expand our business into
other countries, and eventually, into other continents. For example, according to Wikipedia,
buses are the main mode of transport in New Zealand, making up the majority of trips in every
city that has public transport. The popularity of buses are followed by trains, which are found in
Wellington and Auckland. Ferries also play a role, but mainly in Auckland. Moreover, even after
considering the popularity of public transport used, New Zealand is still considered as only the
22nd in a survey for public transport in a poll of 28 countries. We picked New Zealand as an
example because it uses all three modes of transport mentioned. However, we would like to
begin by collaborating with neighbouring countries like Singapore and Thailand before moving
on to further countries.
6.9 Creating contests and gifts for users who add us on online social sites
As part of our plan to promote our system and advertise ourselves, we will be giving free
gifts to some of our users when they add us on online social sites. For example, they can like us
on Facebook, or follow us on Twitter. We will also create some competitions for users to
participate in and get more prizes, for example, a whole week of free usage of our system, as
well as useful solid prizes.
High effective marketing is the key of the element to the success of our business. It is
usual that the work of developing the marketing concept and supervising its implementation is
placed under the direct responsibility and understanding of top management. An important
feature of marketing is that elements of it form an integral part in most of your business
activities. When developing our system, when communicating with our customers and when
fixing our devices and prices, we have to keep in mind our marketing concept. It is obvious
because marketing elements are to be found in most sections of our business plan. The present
section concentrates on describing how you plan to promote and advertise our system.
We have conducted a survey or questionnaire on bus uses and we found that nowadays, the usage
of bus is quite troublesome. This is because some users; for example, the disability people have
no idea where or what is their location or destination.
7.2 Competition
Based on our research, we had concluded that we do not have any competitors in
Malaysia so far. We are the only companies who have created this system in Malaysia.
Our main target of customers will be divided into two categories which are the
bus users and the contracted companies.
BUS USERS
We have estimated that there will be a minimum of three people that will be using our devices
for every half an hour.
CONTRACTED COMPANIES
We will be receiving RM1, 000 from our contracted companies for every month.
Our market size will be the whole of Malaysia especially in the rural areas where residents are
less likely to own vehicles and will therefore have to rely on public transportation.
In terms of sales, we will be selling the services provided by our devices to customers. Through
this transaction, both parties will benefit from this system. We will be able to profit and the users
will be given conveniences while taking the bus.
Our methods of gaining popularity will be through news papers , banners, poster and
mass media. Through these methods we will be informing the user that we will be launching a
new website where the bus users will be given a suggestion form where they will give their
comments and such. Who ever do so will be given a specific code and they will be able to use
our system free for a day
We are going to create a website specially for users to comment on our system or give
suggestions and feedback so that we can better our system. By doing so the users will be
given a code which can be used to have a days worth of free use of our system.
This section should include a description of all media that we plan to use for advertising
such as Internet (World Wide Web), newspapers, magazines, billboards, mailings, radio and
television (TV) and others. It should also describe our public relations programme, sales or
promotional materials such as brochures and product sheets, package design, exhibitions, trade
fairs and others. Through such information we will show to the customers that thought has been
given to this issue and that the appropriate channels have been chosen for attracting customers to
use our system.
If we are employing agencies or outside specialists to assist us in the advertising and
Public Relations work, include information about the efforts, competence and benefits as well as
objectives we will provide to the promotion work. If we have copies of advertisements,
brochures, product sheets and others, it would be an advantage to include some of these as an
attachment to our business plan or at least have them available to show when meeting our lender
or investor.
8.1 Location
Initially the business will be located at a Sungai Besi,The Trillium, Lake Fields, 50700,
Kuala Lumpur , Malaysia. One of the advantage of this location is, its being in a connected hub
set to be KL's next business hotspot . easy accessibility to PJ and KL via MRR2, KESAS,
Besraya and New Bandar Tasik Selatan Integrated Transport Terminal
8.2 Services
Firstly to use the devices customers must insert a 20c coin. The devices will show the
customers how much more time it will take for the bus to arrive . Not only that , our system
allow customers to track down the bus that they are taking. Beside that, they system also let the
customer know what bas to take to reach their desire destination. Another feature of our system
is it will let the users know how full or empty the bus is.
System
Feature How our system works
Show customers the amount of For this feature , we will install a motion
people in the bus sensor in the bus. The motion sensor works
when bus users gets ON/OFF the bus. Then it
will automatically calculate the amount of
people coming in and going out and then
calculate the average amount of people in the
bus. Then, the information will be sent
through internet to the devices in the bus top
Also, throughout the first 6 month, we need to pay off all the load that we take.
Consequently, the company will experience financial pressures during these months.
Danaraj
Ram
Kumar
Tan Daniel
Ngiap Loh Chin
Han Han
Nicholas
Lim Ken
Choy Ka
Tat
Lun
Our administration team consist of all five partners of this business; Danaraj Ram Kumar,
Daniel Loh Chin Han, Tan Ngiap Han, Nicholas Choy Ka Lun, and Lim Ken Tat. The five
of us will make up the management team for the company. Together, we will make decisions
such as the direction of our company, any changes in our mission and vision and employee
management. Our company will require a small number of workers in each state to keep our
system running without complications.
During the first few months of the companys running, the companys administration
team will not receive profits because it was the starting point of our business, as we will need
the money to repay our loans. Any profit gained is shared among us, the administrators of the
company as well as the main directors of the company. However, employees salary will be
paid as normal.
When our company starts making a profit, our salaries in the management team will be
divided equally and will be determined based on the profit of the company, after some of the
income is set aside for the future of the company and to repay any remaining debts. If the
company makes a huge profit, our salary will increase, and vice versa if the company makes
a loss. Our employees salary will be a constant figure and independent of the loss and gain
of the company.
The ownership style of the company is sharing. Our company will be owned equally by
all five members of the administration team, although we pick Danaraj Ram Kumar as the
Chief Executive Officer. Transfer of ownership may be made as a gift or be sold, and either
between members of the administration team or to an outside party, but only with the consent
of three out of five members of the administration team. The company ownership is legally
certified and agreed by company policy legal terms and conditions.
Decision Making
All decisions will be thoroughly discussed by all members of the management team, with
each member giving his reasons and views for agreeing or disagreeing with the idea. Most
reasonable decisions are agreed on by all members of the team, but for any decisions that are
not agreed on, a vote will be taken to decide whether or not the decision will be taken. At the
same time, our company also conducts a brief questionnaire from general peoples to identify
and evaluate their needs and requirements to support their daily life. Besides that, we are also
refer to our business partnerships such as mobile operators and government organizations.
Project Management
All projects must be agreed on by the management team before being carried out. We
manage our companys schedule using a Gantt Chart. It ensures the growing structure of our
business to the success. At the same time, all the agreements are fully verified and signed in
DTP1653 TECHNOPRENEURSHIP Page 30
Business Plan of Synergy Software Solutions
order to move to the second step to complete the overall process. The agreement letter is
signed and checked by the management and administration team of the company.
We management department works on all the data and record keeping tasks. Our
company uses specialized software to record and upload data to the central datacentre.
Firstly, a draft is made to be certified and verified by the authorized management and later, it
is then finalized on Microsoft Word, and other convenient software. All the data are stored in
a specialized database server. Our database management system (DBMS) is based on Oracle
and MySQL technology. Besides that, our company is in a partnership with Oracle software
system. This is due to the supporting acts as our company is a software solution based
company. Stock and accounting matters as well as inventory control and employees
information are managed and accessed through our central database server and uses User
Business System (UBS) software for accounting and stock control purpose.
Communication
Communication between members of the management team will take place through
several methods. We can communicate orally, in person during meetings, through Wide Area
Networking (WAN) and Local Area Networking (LAN). We also uses Internet technology
which is Electronic mail (e-mail), instant conversation messaging and text messaging. We
access and communicate within the administration department and technical team through
our Local Area Networking which was developed in the office environment as well. At the
same time, for long distance communications, we communicate within our employees in
other states through Wide Area Networking (WAN). At the same time, our company also
developed an Intranet and Extranet networking system.
Intranet networking
Extranet networking
Our company developed the Extranet networking system to enable the employees
including the whole backbone of the company such as the administration and management team
to connect to the companys database virtually whenever they are offsite or in leave. This system
enables the employees to work although they are not in attendance list. One of the main objective
of developing this networking infrastructure is to provide the best quality and support to the
company management and administration 24/7.
At the same time, we also uses social networking service which is Facebook to
communicate within the main administration and management team as well. During our proposal
and business plan week, our team members work hard to complete all the tasks. All the short
messages and files are sent and received through our Facebook page as well. Our Facebook page
named Synergy Software Solutions KDU Penang and it is a secret group as the contents is only
applicable and viewable by the members. As a conclusion, we can say that, this social
networking system simplifies our tasks and makes us easier to communicate within us.
The management team will consist of the five administrators of the company. The five
administrators are:
IC Number: 930110-07-5101
Nationality: Malaysian
Gender: Male
Nationality: Malaysian
Gender: Male
Nationality: Malaysian
Gender: Male
Nationality: Malaysian
Gender: Male
Nationality: Malaysian
Gender: Male
Danaraj
Ram Chief Executive Officer
Kumar
The Chief Executive Officer is responsible for overseeing the company and making sure the
management team, and the hired workers, are doing their jobs. The CEO will also try to improve
the companys etiquette and morale while working. The CEO will read the Business Plan and
note down any changes that need to be made to keep up with the changes and needs of our
customers. The CEO also ensures that the company abides by the law in its methods of making
profit and operation.
The Director of Finance is responsible for updating the companys financial records, entries, and
ensures that the company is abiding by all the laws in dealing with money. The Financial
Manager is also responsible for finding ways to lawfully reduce the spending of the company
and also increase the companys income. All the matters about the finance is under the Financial
Managers role.
The Director of Sales and Marketing is responsible for the marketing of the company and its
services. The Director of Sales and Marketing will be responsible for improving the companys
performance through the advertisement of the companys services, finding and creating bonds
with other companies that will be beneficial in the rising of our company as a new business. The
Director of Sales and Marketing will also carry out research as to the needs and wants of our
customers. The Sales and Marketing executive also responsible for stock entries and
managements.
Production is responsible for finding the simplest way to get the business running efficiently and
update the companys software and hardware to fit its requirements.
The Development and Production team continues their vision and mission to drive the company
business to the success. They ensure the quality control and usage of our product meets the
users requirement. In addition, any quality loopholes will be maintained by Development and
Production team of the company. As a conclusion, we can say that Development and Production
team is the companys backbone ensures the continues development and growth of the company
as well.
The Senior Software Architect is responsible for the main designing of the systems interface and
the flow of how our system will work. The Senior Software Architect also responsible for
encoding the program to work as it should, and to include any updates to our software as needed.
At the same time, the Senior Software Architect is responsible to upgrade the software systems
and version in order to meet the better standard of usage and satisfactions of customer. Besides
DTP1653 TECHNOPRENEURSHIP Page 36
Business Plan of Synergy Software Solutions
that, the Software Architect also involves in writing the codes and implementing and lastly
testing these codes to meet the particular requirements and ensures the quality of the software as
well. In addition, interaction with the Product management function to build functional
requirement and drives the of technical requirements. Last but not least, they also works with
Information Technology administrators to design the components of the product suite.
9.4 Management
Overall, all five members of the management team will perform their duties and roles in
the running of the company as it was described and stated clearly in the above charts as well.
Firstly, all decisions will have to be agreed on by all of the members of the management team, or
at least a majority of the members. Secondly, any member of the team may, at any time, assist
another member in his field of work. Lastly, the workers hired to run the system in each state
will be working under our headquarters, which will be directly answerable to any of the five
members of the management team. Although this company is new to business world, together
with the speciality and ability of our five main team members, we could work together and
commit to take any challenges and difficulties in the future. The administration and management
system is shown on the next page.
DANIEL LOH CHIN HAN LIM KEN TAT TAN NGIAP HAN NICHOLAS CHOY KA LUN
Director of Marketing and Senior Software Architect Director of System Director of Financial
Sales Manager Development and Production Management
Management
This financial plan is calculated based on our company finances. This financial plan also consists
of our companys monthly income, spendings and also the value of our current devices, salary
and also maintenance for half a year. Even thought, most of the values are estimated and
hopefully our government will sponsor us free electricity so that this will ensure the success of
our company. The following explanation includes the calculations of bank loans.
The following shows the detailed calculation for the devices that in use.
Total = RM 128,110
Devices to be installed in the bus
Radar detector = RM 7,740
3G broadband transmission media = RM 11,180
Speed tracker = RM 5,289
Motion sensor = RM 6,020
______________________
Total = RM 30,229
Office needs
To start operate the company as normal, we have to bought some office needs in order to make
the office comfortable and convenient. So, our marketing department spends RM 16,878 to set-
up he office in each state.
Monthly expenses
Loan re-payment
Our company started operating with the help of bank loan. Hong Leong bank loan us RM
250,000 to start up our project as well as our business. The interest applied for the amount of
money is 4.8% of the total amount of money. The following showing the detailed calculations of
loan re-payment.
Total amount of loan from the bank = RM 250,000
= RM 12,000 6 months
= RM 2,000/month
Re-payment = RM 250,000 6 months
= RM 41,666
= RM 41,666 + RM 2,000 (interest)
= RM 43,666/6 months
As a conclusion, our company will be paying RM 43,666 for six months for bank loan. The loan
re-payment will be started to pay back from the month of February to July.
Electricity
Electricity usage of our business including operational main device electricity and
headquarters. Our company will be paying electricity expenses monthly. We will be
paying 50% of the total amount of the expense. This is due to our companies partnership
with the government. So, the government are sponsoring electricity only 50% off from
the total amount of the electricity expense. It means, the electricity is shared 50-50
between our company and the government. Our company will be paying RM 6,000 which
is 50% off from the total amount of the expense for electricity.
Employees salary
Our company will be hiring 6 main employees. Mainly, 2 operators, 2 accountants and
two technical technicians and 2 IT administrators. At the same time, our company will be
hiring 10 additional sub-co-workers to perform hardware installing and configuring the
devices in each state. It means, we will be hiring 120 sub-co-workers for nationwide. The
responsibility of the co-workers is only to install and configure the hardware that will be
installed in the bus stops and in the bus as well. They could be foreigner workers. After
the installation of the hardware has been completed, they are not our workers anymore.
Commonly, they will be hired by or companies main technicians for technical
troubleshooting purpose only.
Sub-co-workers = RM 500
Sub-co-workers x 10 = RM 5,000
_________________________________
They are only payable and hired by the company for hardware installation and configuring
purpose only. Once the installation works has been finished, they are not our employees
anymore.
Our company will be paying for building renting every month. Every state has an
operational headquarter. Each headquarters costs RM 6,500 of renting.
Maintenance
Maintenance for all the functioning hardware (Every 6 months only)
The hardware that was installed in both bus and bus stops will be maintained every 6
months. Our company allocates RM 40,000 that will be used for hardware maintenance
every 6 months in a year.
Hardware maintenance
Our company allocate RM 40,000 for maintenance purpose. The maintenance will be
done every 6 months. So, the marketing department allocates the budget for maintenance
and the budget will be used if there is any early corruption or maintenance is needed.
Finance overview
The following shows the summary of the expenses and the income f the company as well.
Functioning devices
Sub-co-workers salary
Van
Petrol usage for van
Headquarter building rent
Monthly payment
6 Months payment
RM 40,000
Device maintenance
Income
RM 81,000
(Based on our product usage by customers)
= RM 83,383 (Income)
Referring to figure 10.1, the total value of workers which consists of 10 sub workers, devices
that will be installed in the buses, the devices that will be installed in bus stops, office needs,
broadband installed in the buses and bus stops and IT administration needs is RM 218,071. Our
company allocates special amount for maintenance purpose which is RM 40,000 for every 6
months. In addition, to simplify the travelling works, our company will be buying a van as a
transportation vehicle which costs RM 20,150 each, plus petrol for every state as well.
Headquarter building rent costs RM 6,500, electricity which actual price is RM 12,000 but we
will be sponsored by the government with RM 6,000. We will be earning RM 81,000 each month
from customers as we calculated in the previous business proposal as well. At the same time, we
will be earning from our contracted bus companies each month about RM 1000. The fees is to be
paid by every bus companies that was contracted by our company. The fees is payable every
months to our company.
On the 1st month, we will be spending RM 218,071 for the device installation, office needs,
headquarter rent, broadband installation on the buses and the bus stop, sub workers, van and
main employees salary, IT administration needs as it was stated clearly in the table above. We are
able to spend this amount of money on the first month because we will be loaning RM 250,000
from the bank and with RM 31,929 as the loans balance after all the payments has been maid.
On the 2nd month, we will be including our 1st month balance deducting with monthly
spendings which consists of main employees salary, headquarter rent, electricity, and
transportations petrol needs which is RM 29,250. It then will be deducted by the bank loans re-
payment which is RM 43,666 monthly including with its interest as well. Then, the losing
amount of money which is RM 40,987 will be then deducted by our monthly earnings which is
RM81,000. And we will have a steady earning of RM 40,013 as it is our first income as stated in
the table above. This continues until the 6th month where our earnings will be deducted by
maintenance as our company allocate RM40,000 for device maintenance purpose. On the 7th
month, we will have a total amount of earnings which is RM 31,633 and the end of our bank loan
payment. We will have a steady earning starting from the 8th month until the 12th month where
our earnings will be deducted by maintenance every 6 months.
Statistical finance bar graph
RM300,000
RM250,000
RM200,000
RM150,000 Income
Profit
Spending
RM100,000
RM50,000
RM0
1st 2nd 3rd 4th 5th 6th 7th 8th 9th 10th 11th 12th
Month
The bar graph showing the income, profit and spending of our company;
Synergy Software Solutions through out the year
11.0 Appendices
This section will cover any miscellaneous diagrams and charts from the previous chapters
that were not shown.
The next page will show how much money has been accepted by the device, as well as the day,
date, and time.
From here, users will select their destination. The available bus stops are marked with a star,
whilst the users current location is marked with a red triangle.
The user will then be shown various related information such as the buses available, how full
each bus is, how much more time it will take to arrive, and where the bus currently is. The user
can then select a bus by tapping on its registration number.
After selecting their bus, the user will be taken to a page to show them a brief recap of all the
information on the bus. They will then be given a choice if they want to be alerted via SMS when
the bus approaches.
By choosing to receive an SMS notification, user will then be required to key in their phone
number. Telco charges will then be automatically deducted from the users cell phone credit or
added to their phone bill.
End page.
Philips W192E2SB2 18.5" LCD Monitor HP LaserJet Pro M1536dnf All-in-One Printer
(iProperty.com, 2011)
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