people is the most critical and important part which they have to faced. Im saying like that because if an organization failed to manage it smoothly the change will not persist so long According to the Kurt lewin one of well-known psychologist in nineties, There would be 3 steps to be accomplished to stabilize a change. He emphasized that first of all we had to break the status quo. We called it unfreeze. For doing that according to his theory we should improve driving forces to overcome restraining forces. In this scenario as we discussed earlier with the SLG structural change,, It was a natural thing negative feelings came to the employees minds as we have to be changed now: From that it arouse some resistance to hinder the unfreeze process.
Some managers, supervisors began to think
they will lose their power of authority which they already had obtained at some level. They didnt want to see any personal loses. Some of workers subconscious influenced them to think we have to give up our comfort zones, friendly environment now,,, Some people saw some good things of old management but they could have never seen before from it. Employees saw their future as outsiders will come and change their scope of work, responsibilities, departments, and freedom of work they had. These thins stimulate their uncertainty of their job security and provoke to consider about alternatives. On the other hand from the SLG party they tried to emboss big picture rather than giving one to one solutions. They whitewashed them with showing huge growth of the company to convince people as you are going to be a part of huge group of companies and pioneer business in srilanka, and sooner it will be a global one also.. So you will be benefited diversified opportunities in future. By balancing those forces SLG started to implement the business with changes. The changes begin to action. This is the process, once the members have opened up their minds, the change could start. This is where the changes become real. This is the point most people getting struggle with new reality and makes uncertainty and fear. If this fails dysfunctional conflicts can be aroused and absenteeism, employee turnovers could affect to the company. That means this is the hardest part to overcome. So in our case SLG got some advantage, actually it was a ground support by they could agree OTAR to staying with them as a director for some time in transformation period. So SLG contemplated to use her as a change agent at some extent. Although it wasnt succeeded thoroughly they could manage overt and immediate resistance like complaints, work slowdown and strike threats if any. Then they came to the stage of refreeze to make the changes permanent. Make them stick. For that they wanted positive short term outcomes to build new strong SLG culture in odal.
After taking ODA in 2014 they have moved 2
years so far. Within that period their journey to acquire more market share of mass market in fashion industry is being continued with expansions. But still they were not able to show a significant positive impact in company growth in sales and profits due to some facts. (we will talk later) It demonstrates that there was a decline of net profit in 2015 relatively to 2014 though they were able to uplift their revenues. Anyhow SLG is still continue their expansion of the company . with that expansion and development they are going to introduce ERP system, which is at evaluating stage now.. and visual merchandising s technological changes. In addition to that they are maintaining new carrier development programs to make people synergy with SLG culture and enrich them with skills. Because eventually when we got all these things together it is making a good culture.