Professional Documents
Culture Documents
at a Glance 2017
FOREWORD 1
Dear readers,
When we first started car sharing 50 years ago, we called it leasing and it went on to revolutionize vehicle ownership.
Today, we
Mercedes-Benz Carsare
a pioneer and leader in the field of digital mobility services. As vehicle sharing becomes increasingly important,
we are responding by extending our financial services business to include integrated mobility services. This is opening up our
business to millions of potential new customers worldwide. More than 11 million registered users already benefit from our
mobility services, which include car2go, mytaxi, and moovel. For our customers, this means having Mobility at your fingertips.
At Trucks
Daimler the sametime, we continue to invest in our core financial services business. Demand for our leasing and financing packages
continues to increase, and 2016 was another record year for our operations. We now finance every second Daimler vehicle
worldwide.
We wantVans
Mercedes-Benz to
continue offering our customers the best services in the future from financing and leasing packages to vehicle
insurance and digital mobility services. This is our goal and the benchmark by which we want to be judged. Find out more
about our pioneering products, which are already industry leaders.
Sincerely yours,
Daimler Buses
Klaus Entenmann,
Chairman of the Board of Management of Daimler Financial Services AG
2 DAIMLER FINANCIAL SERVICES AT A GLANCE 2017
Financing and leasing. We make the dream of owning a vehicle reality. We offer attractive loans that give customers the freedom
to choose the size of their down payment and the duration of their contract. This, in turn, allows them to determine the size of
their monthly payments. Option financing offers even greater freedom, as it allows customers to keep their vehicle at the end of
the contract, either by paying the residual value or through follow-up financing. Alternatively, customers may return their vehicle in
exchange for a new model. However, those who want to drive the latest model and return their vehicle after a fixed contract period
can take advantage of our leasing services, which allow customers to pay for the use of a vehicle rather than buying it. Customers
benefit from low monthly payments. The rate is calculated based on mileage, the maintenance package is selected, and the contract
duration determined. At the end of the contract period, customers may opt for a new vehicle, and can thus always look forward to
the newest models.
WORLD-CLASS FINANCIAL SERVICES 5
Flexible mobility and comprehensive mobility services:car rental services. Our Mercedes-Benz Rent partners in selected
markets rent out all available Mercedes-Benz models at attractive rates for both personal and business use.
Fleet management. Our Athlon, Daimler Fleet Management, and Mercedes-Benz CharterWay subsidiaries offer comprehensive
passenger car and commercial vehicle fleet management options from a single source. Services range from leasing to complete fleet
operation management. In addition, our Corporate Carsharing mobility solution makes the use of fleet vehicles highly efficient and
flexible for employees.
Insurance. We offer our customers reliable protection: with partners from the insurance industry, we develop customized automotive
insurance solutions that also guarantee that repairs to damaged vehicles meet Daimler quality standards. Our Corporate Insurance
business area consolidates insurances for Daimlers manufacturing sites, transports, and product liability risk.
Investment products and credit cards. Our credit cards provide our customers around the world with financial flexibility and
comprehensive protection that covers vehicle breakdowns and accidents as well as international travel health insurance, and travel
cancellation insurance. Mercedes-Benz Bank also offers attractive financial investment options in Germany.
6 DAIMLER FINANCIAL SERVICES AT A GLANCE 2017
Dynamic Lease
the second component of every Dynamic Lease contract remains
constant. Customers pay depending on the mileage driven. This
cost-saving concept benefits both business users and private
customers, for instance if they end up driving more than originally
anticipated. At the same time, they do not have to expect high final
payments, because the flexible rate is adjusted automatically over
the course of the leasing period.
8 DAIMLER FINANCIAL SERVICES AT A GLANCE 2017
Daimler Financial Services Daimler Financial Services contract volume Contract volume in 2016 by vehicle segment Contract volume in 2016 by market
in millions of euros in billions of euros in units in millions of euros
132.6
53,492
Europe
Austria, Belgium, Croatia, Czech Republic,
Denmark, France, Germany, Great Britain, Greece, Africa & Asia Pacic
Hungary, Italy, Luxemburg, Poland, Portugal, Australia, China, Hong Kong, India, Japan,
Americas Romania, Russia, Slovakia, Spain, Sweden, Malaysia, New Zealand, Singapore,
Argentina, Brazil, Canada, Mexico, USA Switzerland, the Netherlands, Turkey South Africa, South Korea, Taiwan, Thailand
30 DAIMLER FINANCIAL SERVICES AT A GLANCE 2017
Corporate volunteering. Daimler Financial Services offers Another program, the Inspiring Ideas initiative, supports
its employees a broad range of opportunities to volunteer our employees private volunteering activities. By working
for social causes. On our Day of Caring, for example, the closely together, we can help strengthen our communities
company gives its employees a day off work to support social while enhancing the companys reputation as a leading
institutions or get involved in community projects. In 2016, corporate citizen.
for example, Daimler employees took part in the Big Build in
India, where they built houses for people in need. In addition,
employees helped a variety of institutions in North and
South America during an entire Week of Caring. Habitat for
Humanity is one of our strategic partners for these and many
other projects.
THE WORLD BEHIND THE NUMBERS 33
Education. Daimler Financial Services is committed to Sponsorship of arts and culture. Arts and culture promote
engaging in dialogue with students and helping them learn innovative thinking and provide momentum for social and
to use money wisely. One example of this is our partnership economic progress. For this reason, Daimler Financial Services
with the Junior Achievement initiative. By exposing students supports projects and institutions that promote culture and
to real-life situations, the program aims to help students the arts around the world. These partnerships benefit not
appreciate the importance of education in reaching their only the recipients, but also our employees. In Stuttgart, for
long-term goals. Students have the opportunity to experience example, we support the Kulturfabrik Theaterhaus. In addition,
their personal financial futures first-hand by navigating Mercedes-Benz Bank has been the main sponsor of the
todays complex economic environment and discovering COLOURS International Dance Festival since 2015.
how the decisions they make today can affect their future.
The Mercedes-Benz Bank in Germany pursues a similar goal In the US and Canada, Daimler Financial Services cultivates
with its My Money, My Life financial literacy program, which partnerships with several renowned art academies, including
aims to make young people more aware of the way they use Cranbrook Academy of Art in Michigan, Southern Methodist
money. Instead of focusing on imparting dry financial facts, University (SMU), Texas Christian University (TCU), and OCAD
the program concentrates on young peoples attitude toward University in Canada. Each year, two artists, one from Michigan
money and on their personal goals in life. and another from Texas, are presented with the Emerging
Artist Award. The award includes financial support, travel
expenses and lodging in Berlin, Germany, and provides the
artists with a once-in-a-lifetime opportunity to explore their
art in a new environment. Through the year-long Experiencing
Perspectives art exhibition, the program also engages
employees in a dialogue about art and innovation.
34 DAIMLER FINANCIAL SERVICES AT A GLANCE 2017
Daimler at a glance
Daimler Group EBIT by divisions
in millions of euros in millions of euros
Daimler AG is one of the worlds most successful automotive This is just one example of how Daimler willingly accepts the 2016 2015 2016 2015
companies. With its divisions Mercedes-Benz Cars, Daimler challenge of meeting its responsibility towards society and the
Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial environment. Daimler sells its vehicles and services in nearly Revenue 153,261 149,467 Mercedes-Benz Cars 8,112 7,926
Services, the Daimler Group is one of the biggest producers of all the countries of the world and has production facilities in Europe 63,417 58,247 Daimler Trucks 1,948 2,576
premium cars and the worlds biggest manufacturer of commercial Europe, North and South America, Asia, and Africa. thereof Germany 23,509 22,001 Mercedes-Benz Vans 1,170 880
vehicles with a global reach. Daimler Financial Services provides NAFTA 44,960 47,653 Daimler Buses 249 214
financing, leasing, fleet management, insurance, financial invest- Its current brand portfolio includes, in addition to the worlds thereof United States 39,169 41,920 Daimler Financial Services 1,739 1,619
ments, credit cards, and innovative mobility services. most valuable premium automotive brand, Mercedes-Benz, as Asia 35,562 33,744
well as Mercedes-AMG, Mercedes-Maybach and Mercedes me, thereof China 15,984 14,684
The companys founders, Gottlieb Daimler and Carl Benz, made the brands smart, EQ, Freightliner, Western Star, BharatBenz, Other markets 9,322 9,823
history with the invention of the automobile in the year 1886. FUSO, Setra and Thomas Built Buses, and Daimler Financial Employees (Dec. 31) 282,488 284,015
As a pioneer of automotive engineering, Daimler continues to Services brands: Mercedes-Benz Bank, Mercedes-Benz Financial Investment in property, plant and equipment 5,889 5,075
shape the future of mobility today: the Groups focus is on inno- Services, Daimler Truck Financial, moovel, car2go and mytaxi. Research and development expenditure 7,572 6,564
vative and green technologies as well as on safe and superior The company is listed on the stock exchanges of Frankfurt EBIT 12,902 13,186
automobiles that appeal and fascinate. Daimler consistently and Stuttgart (stock exchange symbol DAI). In 2016, the Group Value Added1 5,292 5,423
invests in the development of alternative drive trains with the sold around 3 million vehicles and employed a workforce of 1
Prior-year figures adjusted due to fine tuning the definition of net assets.
long-term goal of emission-free driving: from hybrid vehicles to 282,488 people; revenue totalled 153.3 billion and EBIT Net profit 8,784 8,711
electric vehicles powered by battery or fuel cell. Furthermore, the amounted to 12.9 billion. Earnings per share (in ) 7.97 7.87
company follows a consistent path towards accident-free driving
and intelligent connectivity all the way to autonomous driving.
40 DAIMLER FINANCIAL SERVICES AT A GLANCE 2017
Daimler Trucks
Mercedes-Benz Vans
Daimler Buses