Professional Documents
Culture Documents
Table of Contents
Business Activities 06
Exports Market 12
SWOT Analysis 13
Contact Details 17
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Overview of Ahlia Chemicals Company
Ahlia Chemicals Company K.S.C.C. (ACC or the Company) was established in 1981 as a Kuwaiti shareholding
company. The Companys current paid up capital is USD 10 million and it is a 100% owned subsidiary of Al-Ahlia
Holding Company K.S.C.C.
The Company is one of the leading manufacturers of construction specialties chemicals in the state of Kuwait and is
engaged in the manufacturing and sale of Concrete Additives, Range of Bitumen Protective Coatings, Cementitious
Products, Industrial Flooring (Epoxy and Cementitious based Systems), Bituminous Waterproofing Membranes,
Foaming Agents, Mortar Additives, Polysulfide Sealants, Hydrophobic PU Injection and all types of Grouting
Materials asphalt emulsions and other chemicals used as insulation against water and humidity. The Company also
trades in similar items.
With the track record of over 30 years, Ahlia Chemicals, an ISO 9001:2008 certified company, is the pioneer in its
field and has successfully achieved its objectives by gaining respect and confidence in both quality and services,
from clients in Kuwait as well as other neighboring countries.
Today Ahlia Chemicals covers more than 60% of the local market share in the construction specialty field with a
vast perspective for growth and expansion.
The Company is the only manufacturer of bitumen waterproofing membrane and bitumen emulsions in the State of
Kuwait. Products are manufactured in accordance with international standards and it meets ASTM, BS & DIN
standards as relevant. Ahlia Chemicals had the privilege of being the first manufacturer of its kind in Kuwait to
receive the ISO 9001:2008 quality certification.
Ahlia Chemicals outstanding track record has definitely strengthened its relationship with regional and international
firms which it represents and collaborates with.
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Company Development Time Line
1981 1984 1987 1991 1996 1997 1998 2005 2006 2012 2013
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Ahlia Chemicals Mission and Vision
Mission
Ahlia Chemicals has been poised to meet the greater
challenge in construction industry with a motto
efficiency, quality, service and customer
satisfaction in all its endeavors.
Vision
To be recognized as a region wide stop and shop
firm for all construction needs.
Strategy
Ahlia is committed to establish long term, valuable business relationship with its customers by
providing them with quality and services. The Company continuously looks at the future for
the next innovations that will allow it to better serve its customer needs.
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Business Activities of Ahlia Chemicals Company
Ahlia Chemicals
Company
Ahlia Chemicals is the only manufacturer of bitumen waterproofing membrane, bitumen emulsions,
and polyurethane chemicals in the State of Kuwait. Products are manufactured in accordance with
international standards and it meets ASTM, BS & DIN standards as relevant.
It has the privilege of being the first manufacturer of its kind in Kuwait, to receive the ISO: 9001
certification.
Being a local manufacturer, Ahlia chemicals is well supported by the government bodies, and
enjoys a credible reputation among the customers regarding availability, quality and service.
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Products and Services Categories
CONCRETE / MORTAR ADMIXTURE INDUSTRIAL FLOORING AND TOPPINGS ADHESIVE AND BONDING AGENTS
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Products and Services Categories
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Other Activities
Chemical Activities
Ahlia Chemicals main standard in the chemical industry is maintaining a
consistent level of high quality and stability to meet the new technological
demands. This was maintained through the state of the art in-house R&D
laboratory.
Environmental Activities
Ahlia Chemicals deeply understands its responsibility, commitment and the
necessity of the preservation of the environment as well as the safety of its
staff. As a manufacturer of wide range of products Ahlia Chemicals is
committed to edify the people the concept of pride and preservation of the
same.
Construction Activities
Ahlia Chemicals wealth of experience throughout the construction works &
continuous improvement strategy implemented in all department has
resulted in high quality services.
Manufacturing Activities
Ahlia Chemicals has been recognized throughout the industry for its products
and manufacturing process as well as for its ability to adopt any new
manufacturing lines.
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Other Activities (contd..)
Staff Activities
Ahlia Chemicals has been able to build and maintain a healthy
relationship with its precious customer due to its staff who:
Understand their customer desires.
Have a strong commitment towards quality and services.
Are motivated to work within a continuous improvement of
framework.
Concrete Activities
Ahlia Chemicals utilizes its power to provide the region with highest
class of services in the concrete industry starting with gradients and
finishing with wide variety of products.
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Contracting Services
11
Exports Market
UAE KSA
Bahrain Lebanon
Bangladesh Libya
India Morocco
Iran Oman
Iraq Qatar
Jordan Sudan
Kenya Yemen
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SWOT Analysis
Strengths Weaknesses
Strong presence in the market being one of the oldest Huge operations create control
companies into construction chemical manufacturing in loopholes.
Kuwait. Significant investments in long term
Priority from most of the ministries including PAHC assets lead to high fixed costs, which
(Iskan), being a local company. have a adverse effect during slowdown
Operating in a tax free country, giving high elasticity times.
for price maneuverability during tight market
conditions.
High caliber employees.
Opportunities Threats
Current factories capacity increase would enable Ahlia Recent global financial crisis leading to
to compete in new markets. slowed exports demand.
More R&D would give Ahlia a boost to lead the market Any further delay in governmental
in innovative technologies. spending on infrastructure projects
Long term demand is secured by natural increase in due to political instability would lead
local population. to lower local demand.
Kuwait is a country that is passing through a high Price wars by competition in order to
growth phase, securing higher sales to Ahlia. liquidate their stocks during sluggish
sales periods.
Higher governmental spending on infrastructure
projects due to higher national income as a result for
increase in oil prices would lead to higher local
demand.
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Overview of Key Strategic Initiatives
Less
Strategic Initiative and its Expected Increased Improved Gross
Working
Outcome Sales Margin
Capital
ISO certification and QMS upgrade by Bureau
Veritas
Revision of formulation and improved R & D
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ISO Certification and QMS Upgrade
Right from the inception Ahlia Chemicals focused on gaining reputation for quality and reliability
among the leading construction companies and other industries to whom the products / services
are provided.
Striving for QMS upgrade and recertification of ISO 9001:2008 and ensuring effective
implementation of QMS will clearly demonstrate the Companys commitment to meeting customer
requirements and providing high service levels.
As a result of above initiative, Ahlia Chemicals will be qualified to bid for most of the government
projects including those from Public Authority for Housing Welfare, Ministry of Public Works, etc.
where it is mandatory to possess an ISO certification which in turn is expected to result in
increased sales for the Company.
Moreover, the revised policies and procedures according to industry standards are expected to
provide more control over collection and levels of inventory thus helping the organization reduce
working capital requirements.
15
Revision of Formulation and Improved R&D
One of the main foundation structures in Ahlia Chemicals is the in house R & D laboratory. The
laboratory is equipped with state of the art facilities to ensure the quality of both raw material and
final products in accordance with the international standards. Moreover, it plays a crucial role
developing new products by understanding the needs of construction industry as well as Ahlias
constant pursuit of excellence and global knowledge.
New product design and development is a crucial factor in the survival of a company. In an industry
that is changing fast, firms must continually revise their design and range of products. This is
necessary due to continuous technology change and development as well as other competitors and
the changing preference of customers.
Within Kuwait, the construction dynamics have significantly changed during the last ten (10) years
in terms of basic infrastructure, road systems, port facilities, housing and commercial structures
and in this scenario, compounders and formulators have a critical role to play, particularly with
rising or uncertain energy prices and volatile pricing for petroleum-based raw materials.
Considering the above facts, Ahlia Chemicals intends to have a long-term contract with a renowned
R&D consultants across the region, who would offer the company with necessary R&D for existing
products and develop new products as per regions construction market requirements which would
result in increased sales and improved gross margins.
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Contact
MANUFACTURING UNIT
AHLIA CHEMICALS CO. North Subhan Block No. 6
P. O. Box No. : 24297, SAFAT 13103 Street No. 105
Subhan, State of Kuwait
Tel : +965-24 73 33 64
+965 24 73 48 93
Fax : +965-24 72 31 28
Sales Department:
Tel : +965-24 71 67 61
+965 24 71 67 93
Fax : +965-24 71 01 37
Email : sales@ahliachemicals.com
Web : www.ahliachemicals.com
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