ID X1 - Customer

X2 - Industry
X3 X4Size
Type- Firm
Type X5 - Distribution
- Region X6 - Product X7 - E-Commerce
System
Quality X8 - Activities
TechnicalX9Support X10
- Complaint Resolution X11 - Product Line
- Advertising
1 2 0 1 1 1 8.5 3.9 2.5 5.9 4.8 4.9
2 3 1 0 0 0 8.2 2.7 5.1 7.2 3.4 7.9
3 3 0 1 1 1 9.2 3.4 5.6 5.6 5.4 7.4
4 1 1 1 1 0 6.4 3.3 7 3.7 4.7 4.7
5 2 0 1 0 1 9 3.4 5.2 4.6 2.2 6
6 1 1 0 1 0 6.5 2.8 3.1 4.1 4 4.3
7 1 1 1 1 0 6.9 3.7 5 2.6 2.1 2.3
8 2 0 1 1 0 6.2 3.3 3.9 4.8 4.6 3.6
9 2 1 1 1 0 5.8 3.6 5.1 6.7 3.7 5.9
10 1 0 1 1 0 6.4 4.5 5.1 6.1 4.7 5.7
11 3 0 1 0 1 8.7 3.2 4.6 4.8 2.7 6.8
12 1 0 1 1 0 6.1 4.9 6.3 3.9 4.4 3.9
13 1 1 0 0 1 9.5 5.6 4.6 6.9 5 6.9
14 3 1 0 0 1 9.2 3.9 5.7 5.5 2.4 8.4
15 2 0 1 1 1 6.3 4.5 4.7 6.9 4.5 6.8
16 3 0 0 0 0 8.7 3.2 4 6.8 3.2 7.8
17 2 1 0 1 1 5.7 4 6.7 6 3.3 5.5
18 2 0 1 1 0 5.9 4.1 5.5 7.2 3.5 6.4
19 2 1 1 1 0 5.6 3.4 5.1 6.4 3.7 5.7
20 3 0 1 1 0 9.1 4.5 3.6 6.4 5.3 5.3
21 1 0 0 1 0 5.2 3.8 7.1 5.2 3.9 4.3
22 3 1 1 1 1 9.6 5.7 6.8 5.9 5.4 8.3
23 2 0 0 0 1 8.6 3.6 7.4 5.1 3.5 7.3
24 3 0 1 1 1 9.3 2.4 2.6 7.2 2.2 7.2
25 1 0 0 1 0 6 4.1 5.3 4.7 3.5 5.3
26 2 0 1 1 0 6.4 3.6 6.6 6.1 4 3.9
27 3 0 0 0 0 8.5 3 7.2 5.8 4.1 7.6
28 1 1 0 1 0 7 3.3 5.4 5.5 2.6 4.8
29 3 0 0 0 0 8.5 3 5.7 6 2.3 7.6
30 1 1 1 1 0 7.6 3.6 3 4 5.1 4.2
31 1 1 0 0 1 6.9 3.4 8.5 4.3 4.5 6.4
32 1 0 1 1 0 8.1 2.5 7.2 4.5 2.3 5.1
33 1 1 1 1 0 6.7 3.7 6.5 5.3 5.3 5.1
34 2 1 1 1 0 8 3.3 6.1 5.7 5.5 4.6
35 1 0 1 1 0 6.7 4 5.2 3.9 3 5.4
36 1 0 0 0 0 8.7 3.2 6.1 4.3 3.5 6.1
37 2 0 0 0 1 9 3.4 5.9 4.6 3.9 6
38 3 0 1 1 1 9.6 4.1 6.2 7.3 2.9 7.7
39 2 1 1 1 0 8.2 3.6 3.9 6.2 5.8 4.9
40 1 0 0 1 0 6.1 4.9 3 4.8 5.1 3.9
41 2 1 1 1 0 8.3 3.4 3.3 5.5 3.1 4.6
42 2 1 0 0 1 9.4 3.8 4.7 5.4 3.8 6.5
43 3 0 1 0 1 9.3 5.1 4.6 6.8 5.8 6.6
44 2 1 1 1 1 5.1 5.1 6.6 6.9 4.4 5.4
45 3 1 0 0 0 8 2.5 4.7 7.1 3.6 7.7
46 2 0 1 1 0 5.9 4.1 5.7 5.9 5.8 6.4
47 3 1 0 0 1 10 4.3 7.1 6.3 2.9 5.4
48 2 1 1 1 0 5.7 3.8 6.8 7.5 5.7 5.7
49 3 0 0 1 1 9.9 3.7 3.7 6.1 4.2 7
50 3 1 1 0 1 7.9 3.9 4.3 5.8 4.4 6.9
51 1 0 1 1 0 6.7 3.6 5.9 4.2 3.4 4.7
52 3 1 0 0 0 8.2 2.7 3.7 7.4 2.7 7.9
53 3 0 1 1 1 9.4 2.5 4.8 6.1 3.2 7.3
54 1 1 0 0 1 6.9 3.4 5.7 4.4 3.3 6.4
55 2 1 1 1 0 8 3.3 3.8 5.8 3.2 4.6
56 3 1 0 0 0 9.3 3.8 7.3 5.7 3.7 6.4
57 2 0 1 1 1 7.4 5.1 4.8 7.7 4.5 7.2
58 3 1 0 0 0 7.6 3.6 5.2 5.8 5.6 6.6
59 3 1 0 0 0 10 4.3 5.3 3.7 4.2 5.4
60 3 1 1 1 0 9.9 2.8 7.2 6.9 2.6 5.8
61 3 0 0 0 0 8.7 3.2 8.4 6.1 2.8 7.8
62 2 0 1 1 1 8.4 3.8 6.7 5 4.5 4.7
63 1 0 0 0 1 8.8 3.9 3.8 5.1 4.3 4.7
64 1 0 1 1 0 7.7 2.2 6.3 4.5 2.4 4.7
65 1 0 1 1 0 6.6 3.6 5.8 4.1 4.9 4.7
66 2 1 1 1 0 5.7 3.8 3.5 6.7 5.4 5.7
67 2 1 0 1 0 5.7 4 7.9 6.4 2.7 5.5
68 2 1 0 1 1 5.5 3.7 4.7 5.4 4.3 5.3
69 1 1 1 1 0 7.5 3.5 3.8 3.5 2.9 4.1
70 2 0 1 1 0 6.4 3.6 2.7 5.3 3.9 3.9
71 3 0 0 1 0 9.1 4.5 6.1 5.9 6.3 5.3
72 1 1 0 0 1 6.7 3.2 3 3.7 4.8 6.3
73 2 0 1 1 0 6.5 4.3 2.7 6.6 6.5 6.3
74 3 0 1 1 1 9.9 3.7 7.5 4.7 5.6 7
75 2 0 1 1 1 8.5 3.9 5.3 5.5 5 4.9
76 3 0 0 0 0 9.9 3 6.8 5 5.4 5.9
77 1 0 0 1 1 7.6 3.6 7.6 4.6 4.7 4.6
78 2 1 0 0 1 9.4 3.8 7 6.2 4.7 6.5
79 3 0 0 0 1 9.3 3.5 6.3 7.6 5.5 7.5
80 1 1 1 1 0 7.1 3.4 4.9 4.1 4 5
81 3 0 1 0 0 9.9 3 7.4 4.8 4 5.9
82 3 0 0 0 0 8.7 3.2 6.4 4.9 2.4 6.8
83 2 0 0 0 1 8.6 2.9 5.8 3.9 2.9 5.6
84 1 1 0 1 0 6.4 3.2 6.7 3.6 2.2 2.9
85 2 0 0 0 1 7.7 2.6 6.7 6.6 1.9 7.2
86 1 1 1 1 0 7.5 3.5 4.1 4.5 3.5 4.1
87 1 0 0 1 0 5 3.6 1.3 3 3.5 4.2
88 2 0 0 0 1 7.7 2.6 8 6.7 3.5 7.2
89 2 1 0 0 1 9.1 3.6 5.5 5.4 4.2 6.2
90 2 1 0 1 1 5.5 5.5 7.7 7 5.6 5.7
91 3 1 0 0 0 9.1 3.7 7 4.1 4.4 6.3
92 1 1 0 1 0 7.1 4.2 4.1 2.6 2.1 3.3
93 3 1 1 0 1 9.2 3.9 4.6 5.3 4.2 8.4
94 3 0 1 1 1 9.3 3.5 5.4 7.8 4.6 7.5
95 3 1 1 0 0 9.3 3.8 4 4.6 4.7 6.4
96 1 1 0 0 1 8.6 4.8 5.6 5.3 2.3 6
97 1 0 0 1 1 7.4 3.4 2.6 5 4.1 4.4
98 1 0 0 0 1 8.7 3.2 3.3 3.2 3.1 6.1
99 2 1 0 1 1 7.8 4.9 5.8 5.3 5.2 5.3
100 2 1 1 1 0 7.9 3 4.4 5.1 5.9 4.2
101 1 1 1 1 0 7.6 3.6 4.8 4.9 3.4 4.2
102 3 0 0 1 1 9.2 5 6.5 5.2 5.2 6.5
103 2 1 0 1 1 7.7 4.7 4.7 4.7 5.2 5.2
104 1 1 1 0 1 9.5 5.6 0.4 5.5 5.6 6.9
105 2 0 1 1 0 6.5 4.3 5 6.8 4.7 6.3
106 2 1 1 1 0 8.3 3.4 2.8 5.9 3.4 4.6
107 3 0 1 0 1 9.6 4.1 5.5 6.5 4.8 7.7
108 2 1 1 1 0 5.9 4 6.8 8.7 6 5.9
109 2 0 0 0 1 8.7 3.7 1.5 5.5 4.6 7.4
110 1 1 0 0 0 6.7 3.2 3.4 5.5 2.3 6.3
111 3 1 0 0 1 9.7 5 5.5 7.1 3.4 7.5
112 3 1 0 0 1 8.8 3.5 6.7 6.6 3.3 8.1
113 2 1 1 1 0 8.2 3.6 8.9 5.2 4.5 4.9
114 3 0 1 1 1 8.9 4.3 4.8 5.6 6.3 5.1
115 2 0 1 1 1 8.4 3.8 8.6 4.9 3.2 4.7
116 2 1 0 1 1 7.7 4.7 4.1 5.4 4.3 5.2
117 3 0 1 1 1 9.2 5 5.9 6.4 4.9 6.5
118 1 1 1 1 0 7.3 3.6 4.5 4.1 5.4 5.2
119 1 0 1 0 1 9 4.1 5.3 4.2 3 4.8
120 1 0 1 1 0 8.1 2.5 3.2 3.9 4.1 5.1
121 2 0 1 1 1 7.4 5.1 5 8.3 5 7.2
122 2 1 1 1 0 7.9 3 5.5 6.2 4.3 4.2
123 1 0 1 1 0 7.7 2.2 6.8 3.4 2.4 4.7
124 3 0 1 1 1 9.4 2.5 6.4 7 3.2 7.3
125 1 1 1 1 0 7.2 4.3 4.1 4.2 3.9 3.4
126 2 0 0 0 1 8.3 3.7 4.9 4 5.3 6.1
127 3 1 0 0 0 7.9 3.9 4.1 6.6 4.9 6.9
128 1 1 1 1 0 7.3 3.6 8.5 4 3.6 5.2
129 3 1 1 1 1 9.6 5.7 6.1 6.2 5.6 8.2
130 1 0 0 0 0 8.3 2.8 4.8 2.6 3 5.7
131 2 0 0 0 1 8.6 3.6 7.5 6.1 2.9 7.3
132 3 1 0 0 0 8 2.5 3.9 6.9 3.4 7.7
133 1 1 0 1 0 6.4 3.2 4.3 1.5 2.2 2.9
134 1 0 1 1 0 6.6 3.8 5.1 6.3 3.2 5.3
135 2 0 1 0 1 7.6 2.5 5.1 6 3.2 7.1
136 3 1 0 0 1 9.4 4.1 6 5.6 3.4 7.8
137 1 0 0 0 0 8.3 2.8 2.4 3.1 3 5.7
138 2 1 0 1 1 7.8 4.9 6.4 5.7 5.8 5.3
139 1 1 1 1 0 7.1 4.2 5.8 3.3 2.8 3.3
140 1 0 0 1 1 7.6 3.6 4.5 4.8 2.2 4.6
141 2 1 1 1 0 5.6 3.4 3.8 6.3 5.2 5.7
142 3 1 1 0 0 9.9 2.8 6.1 5.8 1.5 5.8
143 3 0 1 1 1 9.2 3.4 7.7 6.9 4.9 7.4
144 3 1 0 0 0 9.1 3.8 4.9 5.1 3.1 7.5
145 3 1 0 0 0 9.9 4.2 5.2 5.4 3.4 5.4
146 3 1 0 0 1 9.9 4.2 1.2 4.1 3.2 5.4
147 1 0 0 1 0 6.6 3.8 3 4.7 4.5 5.3
148 3 1 0 0 0 9.1 3.7 3.5 4.7 4.1 6.3
149 2 1 1 1 1 5.1 5.1 4.4 6.2 5.8 5.4
150 1 0 1 1 0 6 4.1 7.2 5.8 4.8 5.3
151 3 0 0 1 0 8.9 4.3 6.5 5.7 4.3 5.1
152 2 0 1 1 0 6.2 3.3 3.5 5.4 4 3.6
153 1 1 0 1 0 7.2 4.3 3.7 3.8 3.6 3.4
154 3 1 0 0 1 8.8 3.5 8.5 5.4 2.8 8.1
155 1 0 1 1 0 6.3 5.1 4.7 5.3 3.7 4.1
156 3 0 0 0 0 9.7 2.8 3.7 5.8 3.7 5.7
157 1 0 1 1 0 5 3.6 6.7 4.4 4.1 4.2
158 1 0 0 1 1 7.4 3.4 6.1 4.3 5.8 4.4
159 2 1 0 1 1 5.5 3.7 7.4 5.7 4.5 5.3
160 2 1 0 0 1 9.1 3.6 6.4 4.8 3 6.2
161 1 1 0 1 0 6.7 3.7 6 4.9 5.1 5.1
162 2 0 1 1 1 6.3 4.5 8.6 6.4 4.9 6.8
163 2 0 0 0 1 8.3 3.7 6 4.9 5.7 6.1
164 2 0 0 0 1 8.2 3.6 4.9 4 4.7 6
165 2 0 0 0 1 8.2 3.6 4.3 4 5.8 6
166 1 0 0 0 1 9 4.1 6.6 4.4 3.3 4.8
167 1 1 1 1 0 7.1 3.4 5.9 3.7 3.8 5
168 1 1 1 1 0 6.9 3.7 5.3 3.4 3.3 2.3
169 2 0 0 0 1 8.6 2.9 4.5 4 2.8 5.6
170 1 0 1 1 0 6.7 4 4.5 4.3 4.2 5.4
171 1 1 1 1 0 7 3.3 4.9 5.6 4 4.8
172 3 1 0 0 0 9.7 2.6 6.2 5.8 2.1 5.6
173 3 0 0 0 1 9.9 3.7 4.8 5.3 4.6 7
174 1 1 0 0 1 8.6 4.8 5.5 4.2 3.3 6
175 1 0 1 1 0 6.3 5.1 5.4 4.7 5.5 4.1
176 3 0 1 1 1 9.9 3.7 7.3 4.2 6.1 7
177 3 0 1 0 1 9.3 2.4 5.3 5.8 2.6 7.2
178 3 1 1 0 1 9.7 5 6.3 5.8 5.2 7.5
179 3 1 0 0 0 9.7 2.6 6.1 5.3 2.4 5.6
180 3 1 1 0 1 9.6 5.7 4.9 6.1 6.9 8.3
181 2 0 0 0 1 7.6 2.5 6.5 6.3 3.8 7.1
182 3 1 0 0 0 9.4 4.1 5.2 6.4 4.8 7.8
183 3 1 1 1 1 9.6 5.7 6.6 6.7 5.1 8.2
184 3 0 1 1 1 9.3 5.1 5.5 5.8 5.6 6.6
185 3 0 0 0 0 9.7 2.8 4.4 5.1 3.8 5.7
186 3 1 0 0 1 9.1 3.8 3.4 7.1 3 7.5
187 1 1 0 1 0 6.5 2.8 0.6 5.2 2.5 4.3
188 1 0 1 1 0 6.6 3.6 4 4 1.7 4.7
189 2 1 1 1 0 5.8 3.6 6.9 6.6 5.1 5.9
190 2 0 0 0 1 8.7 3.7 3 5.6 4.2 7.4
191 1 0 0 0 1 8.8 3.9 5.4 4.2 3.4 4.7
192 1 0 1 1 0 6.4 4.5 2.5 5.8 4 5.7
193 1 0 0 1 0 6.7 3.6 0.5 3.2 3.3 4.7
194 1 0 1 1 0 5.2 3.8 5.5 4.7 3.3 4.3
195 1 1 0 1 0 6.4 3.3 2.7 4 5.3 4.7
196 3 1 1 0 0 7.6 3.6 2.1 5.2 4.8 6.6
197 2 1 1 1 0 5.9 4 3.3 7.8 3.3 5.9
198 3 1 1 1 1 9.7 5 7.9 6.3 5.3 7.6
199 2 1 1 1 1 5.5 5.5 6.9 6.6 6.5 5.7
200 3 1 0 1 1 9.7 5 5.6 5.9 5.3 7.6
X12 - Salesforce
X13Image X14 Pricing
- Competitive X15
- Warranty & Claims X16 - Order &X17
- New Products Billing X18 - DeliveryX19
- Price Flexibility Speed X20 - Likely toX21
- Satisfaction Recommend
- Likely to Purchase
6 6.8 4.7 4.3 5 5.1 3.7 8.2 8 8.4
3.1 5.3 5.5 4 3.9 4.3 4.9 5.7 6.5 7.5
5.8 4.5 6.2 4.6 5.4 4 4.5 8.9 8.4 9
4.5 8.8 7 3.6 4.3 4.1 3 4.8 6 7.2
4.5 6.8 6.1 4.5 4.5 3.5 3.5 7.1 6.6 9
3.7 8.5 5.1 9.5 3.6 4.7 3.3 4.7 6.3 6.1
5.4 8.9 4.8 2.5 2.1 4.2 2 5.7 7.8 7.2
5.1 6.9 5.4 4.8 4.3 6.3 3.7 6.3 5.8 7.7
5.8 9.3 5.9 4.4 4.4 6.1 4.6 7 7.5 8.2
5.7 8.4 5.4 5.3 4.1 5.8 4.4 5.5 5.9 6.7
4.6 6.8 5.8 7.5 3.8 3.7 4 7.4 7 8.4
6.4 8.2 5.8 5.9 3 4.9 3.2 6 6.3 6.6
6.6 7.6 6.5 5.3 5.1 4.5 4.4 8.4 8.4 7.9
4.8 7.1 6.7 3 4.5 2.6 4.2 7.6 6.9 8.2
5.9 8.8 6 5.4 4.8 6.2 5.2 8 7 7.6
3.8 4.9 6.1 5 4.3 3.9 4.5 6.6 6.4 7.1
5.1 6.2 6.7 5.4 4.2 6.2 4.5 6.4 7.5 7.2
5.5 8.4 6.2 6.3 5.7 5.8 4.8 7.4 6.9 8.2
5.6 9.1 5.4 6.1 5 6 4.5 6.8 7.5 7.9
7.1 8.4 5.8 6.7 4.5 6.1 4.4 7.6 8.5 8.8
5 8.4 7.1 4.6 3.3 4.9 3.3 5.4 5.5 7
7.8 4.5 6.4 6.5 4.3 3 4.3 9.9 9.6 9.9
4.7 3.7 6.7 6 4.8 3.4 4 7 7.1 8.1
4.5 6.2 6.4 4.2 6.7 4.4 4.5 8.6 8.1 8
5.3 8 6.5 3.9 4.7 5.3 4 4.8 4.9 5.5
5.3 7.1 6.1 3.7 5.6 6.6 3.9 6.6 6.8 7
3.7 4.8 6.9 6.7 5.3 3.8 4.4 6.3 7.1 7
4.2 9 6.5 5.9 4.3 5.2 3.7 5.4 5.5 5.6
3.7 4.8 5.8 6 5.7 3.8 4.4 6.3 6.9 7.2
4.6 7.7 4.9 7.2 4.7 5.5 3.5 5.4 5.5 6.2
4.7 5.2 7.7 3.3 3.7 2.7 3.3 6.1 6.8 7.1
3.8 6.6 6.8 6.1 3 3.5 3 6.4 5.8 6.2
4.9 9.2 5.7 4.2 3.5 4.5 3.4 5.4 6.5 7.6
4.7 8.7 5.9 3.8 4.7 6.6 4.2 7.3 7.5 9
6.8 8.4 6.2 6 2.5 4.3 3.5 6.3 6.6 6.7
2.9 5.6 6.1 6.5 3.1 2.9 2.5 5.4 4.6 7.1
4.5 6.8 6.4 4.3 3.9 3.5 3.5 7.1 8 7.2
5.5 7.7 6.1 4.4 5.2 4.6 4.9 8.7 9.9 9.9
5 9 5.2 7.1 4.7 6.9 4.5 7.6 6.9 7.6
6.4 8.2 5.1 6.8 4.5 4.9 3.2 6 5.5 5.8
5.2 9.1 4.1 1.7 4.6 5.8 3.9 7 7.5 8.4
4.9 8.5 4.9 6.2 4.1 4.5 4.1 7.6 8 7.9
6.3 7.4 5.1 4.1 4.6 4.6 4.3 8.9 7.8 7.6
7.8 5.9 7.2 5.2 4.9 6.3 4.5 7.6 7.9 8.4
3 5.2 5.1 3.9 4.3 4.2 4.7 5.5 5.6 6.5
5.5 8.4 6.4 5.1 5.2 5.8 4.8 7.4 8.6 7.7
4.5 3.8 6.7 3.7 5 4 3.5 7.1 8.8 8
6 8.2 6.6 4.8 6.5 7.3 5.2 7.6 7.6 7.1
6.7 6.8 5.9 7.2 4.5 3.4 3.9 8.7 8.1 8.5
5.8 4.7 5.2 3.6 4.1 4.2 4.3 8.6 7.8 7.6
4.8 7.2 5.7 5.3 4 3.6 2.8 5.4 7.5 7.2
3.1 5.3 5.3 5 4.5 4.3 4.9 5.7 7.1 8.2
4.6 6.3 6.3 9.2 4.7 4.6 4.6 8.7 9 9
4.7 5.2 6.4 4.4 3.2 2.7 3.3 6.1 7 7.2
4.7 8.7 5.3 4.2 4.9 6.6 4.2 7.3 8.1 8.1
5.5 7.4 6.6 5.9 4.1 3.2 3.4 7.7 7.6 8.9
6.9 9.6 6.4 7.4 5.7 6.5 5.5 9 7.9 8.8
5.4 4.4 6.7 6.4 4.6 3.9 4 8.2 7.5 7.5
4.5 3.8 6.7 4.5 3.7 4 3.5 7.1 6.5 7
3.5 5.4 6.2 7 5.6 4.9 4 7.9 8.5 8.5
3.8 4.9 7.2 4.5 5.4 3.9 4.5 6.6 6.9 7.2
5.9 6.7 5.1 4.2 2.7 5 3.6 8 7.6 8.8
4.8 5.8 5 7.2 4.4 3.7 2.9 6.3 5.5 8
3.4 6.2 6 4.7 3.3 3.1 2.6 6 6 8.1
4.8 7.2 6.5 3.9 3.5 3.6 2.8 5.4 6.9 7.1
6 8.2 5.4 5 4.7 7.3 5.2 7.6 6.9 9
5.1 6.2 7.5 6.4 5 6.2 4.5 6.4 5.6 6.2
4.9 6 5.6 2.5 4.5 5.9 4.3 6.1 6.3 8.2
4.5 7.6 5.1 5.2 4 5.4 3.4 5.2 5.8 5.8
5.3 7.1 5.2 5.5 4.7 6.6 3.9 6.6 6.6 8
7.1 8.4 7.1 5.7 5.4 6.1 4.4 7.6 7.5 7.7
4.5 5 5.2 2.5 2.9 2.6 3.1 5.8 6 7
6 8.7 4.7 6.3 4.6 5.6 4.6 7.9 6.6 7.9
6.7 6.8 7.2 4.6 4.1 3.4 3.9 8.6 8.8 9.8
6 6.8 5.7 3.6 4.4 5.1 3.7 8.2 7 8.4
4.8 4.9 7.3 7.6 3.1 4.3 3.8 7.1 6.6 8.9
5 7.4 8.1 6.6 4.5 5.8 3.9 6.4 6.9 7.5
4.9 8.5 7.3 2.4 4.3 4.5 4.1 7.6 7.3 8
5.9 4.6 6.6 3.1 5.2 4.1 4.6 8.9 7.3 8.1
5.9 7.8 6.1 3.5 2.6 3.1 2.7 5.7 5.8 7.6
4.8 4.9 5.9 6.9 3.2 4.3 3.8 7.1 7.9 8.8
4.6 6.8 6.3 5.1 4.3 3.7 4 7.4 7.3 8
4 6.3 6.1 4 2.7 3 3 6.6 6.1 8.5
5 8.4 7.3 6.5 2 3.7 1.6 5 5.1 6.5
4.3 5.9 6.5 4.1 4.7 3.9 4.3 8.2 7.5 7.7
4.5 7.6 4.9 2.8 3.4 5.4 3.4 5.2 6 7.2
4.9 8.2 4.3 7.6 2.4 4.8 3.1 5.2 5.5 6
4.3 5.9 6.9 7.7 5.1 3.9 4.3 8.2 7.6 8.2
4.6 8.3 6.5 4.1 4.6 4.3 3.9 7.3 6.5 7.4
8.2 6.3 7.4 4.9 5.5 6.7 4.9 8.2 7.6 9.3
5.4 7.3 7.5 4.6 4.4 3 3.3 7.4 7.9 7.9
4.5 9.9 5.5 3.5 2 4 2.4 4.8 5 6.5
4.8 7.1 6.2 6.6 4.4 2.6 4.2 7.6 7.5 8.6
5.9 4.6 6.4 4.9 4.8 4.1 4.6 8.9 7.6 8.9
5.5 7.4 5.3 4.8 3.6 3.2 3.4 7.7 7.3 8.4
5.7 6.7 5.8 3.6 4.9 3.6 3.6 7.3 8.1 8.1
4.8 7.2 4.5 6.4 4.2 5.6 3.7 6.3 5.5 7.2
2.9 5.6 5 4.3 3.1 2.9 2.5 5.4 7 7.7
7.1 7.9 6 5.7 4.3 4.9 3.9 6.4 7.1 7.4
4.8 9.7 5.7 5.8 3.4 5.4 3.5 6.4 7.3 7
4.6 7.7 6.1 5.1 3.1 5.5 3.5 5.4 5.5 6.1
6.2 7.3 6.8 8.6 5.1 4.6 4.2 8.7 9.1 7.1
7 7.7 5.9 5.4 4 4.7 3.7 6.1 7 7.6
6.6 7.6 3.8 4.4 5.6 4.5 4.4 8.4 9.4 9
6 8.7 6.1 6.9 5 5.6 4.6 7.9 8.4 8.9
5.2 9.1 5.8 5.2 4.2 5.8 3.9 7 7 7.5
5.5 7.7 6.9 5.5 4.4 4.6 4.9 8.7 7.6 9.3
6.2 8.4 6.3 5.3 5.8 7.5 5.4 7.9 7.9 8
4.8 3.8 3.9 5.7 4.6 3.5 4.2 7.1 7.3 7.6
4.5 5 5.4 6.5 3.8 2.6 3.1 5.8 5.3 7.1
6.1 6.7 6.9 5.2 3.7 3.4 4.1 8.4 7.1 8.1
4.5 6.7 7.2 2.7 4 2.3 3.9 7.1 6.3 7.9
5 9 7.8 4.3 4.5 6.9 4.5 7.6 8.3 7.2
6.9 8.2 5.6 6.7 4.2 5.9 4.2 7.3 7 7.7
5.9 6.7 7.9 6.6 4 5 3.6 8 8.8 7.9
7 7.7 5.3 7.4 5.1 4.7 3.7 6.1 6.9 6.9
6.2 7.3 6.7 8.9 4.2 4.6 4.2 8.7 8 9.5
6.1 8 5.4 3.7 2.8 3.3 2.9 5.8 6.4 7.5
5 6 5.7 4.9 3.3 3.9 3.1 6.4 8.5 8
3.8 6.6 5.4 6.2 2.6 3.5 3 6.4 5.9 7.1
6.9 9.6 6.3 4.3 5.7 6.5 5.5 9 7.5 8.8
4.8 9.7 5.5 4.6 4.8 5.4 3.5 6.4 6.5 8
3.4 6.2 6.7 4.3 3.2 3.1 2.6 6 6.4 7.7
4.6 6.3 6.5 5.4 5.8 4.6 4.6 8.7 7.9 8.2
4.7 10 5.5 3.6 3.2 4.1 2.5 5 6.1 6.5
6.1 5.3 5.8 7.4 4.1 2.9 3.1 7.4 8 8.1
5.8 4.7 6 6.7 4.6 4.2 4.3 8.6 6.5 8.1
6.1 8 7.3 2.9 3.3 3.3 2.9 5.8 6 6.9
7.8 4.5 7.1 4.8 4.4 3 4.3 9.8 8.1 9.3
2.5 5.2 5.4 2.8 1.2 2.5 2.1 4.8 5 6.2
4.7 3.7 7.3 5.2 5 3.4 4 7 6.9 8
3 5.2 5.4 6.8 4.6 4.2 4.7 5.5 5.6 7.1
5 8.4 6 7 2.4 3.7 1.6 5 5.1 6.5
6.6 8.2 6.4 2.9 4.3 4.1 3.3 6 6.9 7.1
4.2 5.8 5.4 6.2 3.6 3.8 4.2 8 7.5 8.2
4.7 7.6 6.5 6 5.1 3.7 4.4 7.9 7.1 7
2.5 5.2 4.8 4.2 1.8 2.5 2.1 4.8 5.8 6.7
7.1 7.9 6.4 5.2 4.1 4.9 3.9 6.4 6.6 7.5
4.5 9.9 6.2 3.1 2.8 4 2.4 4.8 6.1 7.4
5 7.4 6.4 5.3 4.4 5.8 3.9 6.4 6.8 7.4
5.6 9.1 5.8 6 4.5 6 4.5 6.8 6.5 7.9
3.5 5.4 5.9 6.8 4 4.9 4 7.9 8.3 8
5.8 4.5 7.2 6.1 4.2 4 4.5 8.9 9.4 8
4.5 7.3 5.7 5.2 4.5 3.4 4.2 7.4 6.6 8.4
4.5 3.8 6.2 8 3.8 4 3.5 7 7.6 8.8
4.5 3.8 4.9 6.2 4.1 4 3.5 7 7.8 7.9
6.6 8.2 5.8 3.5 4.6 4.1 3.3 6 6 6
5.4 7.3 5.9 6.5 3.7 3 3.3 7.4 6 8.2
7.8 5.9 5.4 3.9 5.1 6.3 4.5 7.6 9.1 8.4
5.3 8 6.4 3.6 4.3 5.3 4 4.8 5 7.4
6.9 8.2 7.1 3.8 5 5.9 4.2 7.3 5.8 8
5.1 6.9 4.8 4.7 4 6.3 3.7 6.3 5.9 6.6
4.7 10 4.5 2.9 3 4.1 2.5 5 5.3 7.6
4.5 6.7 8 5.6 4.1 2.3 3.9 7.1 6.8 7.5
6.6 8.4 6.3 4.2 4.4 5.1 3.4 6.3 6.1 7.1
4.7 4.8 4.8 1.6 4 4.1 3.6 6.8 5.9 7.9
4.9 8.2 6.4 4 3.7 4.8 3.1 5.2 5.3 7.6
4.8 7.2 6.1 5.1 4 5.6 3.7 6.3 5.6 7.1
4.9 6 7.6 6 4.3 5.9 4.3 6.1 6.1 7.6
4.6 8.3 7 6.1 4.6 4.3 3.9 7.3 7.4 8.2
4.9 9.2 6.5 5.6 3.7 4.5 3.4 5.4 5.3 6.9
5.9 8.8 8.4 6.5 6.4 6.2 5.2 8 7 8.1
6.1 5.3 6.6 5.5 3.6 2.9 3.1 7.4 7 7.6
6 5.2 5.6 5.9 4.7 2.8 3 7.3 7.1 8.4
6 5.2 5.6 6.2 4 2.8 3 7.3 6.8 7.4
5 6 6.6 5.6 4.3 3.9 3.1 6.4 5.9 7.9
5.9 7.8 6.1 7.2 3.6 3.1 2.7 5.7 6.1 7.2
5.4 8.9 6.6 3.4 2.7 4.2 2 5.7 6.6 7.6
4 6.3 6.1 5.1 4 3 3 6.6 6.5 6.7
6.8 8.4 6.1 4 3.8 4.3 3.5 6.3 7.1 7.4
4.2 9 5.5 5.3 3.3 5.2 3.7 5.4 7 6.2
3.3 5.2 6.7 8.4 4.5 4.7 3.8 7.4 7 7.5
6.7 6.8 6.7 8 5 3.4 3.9 8.6 7.3 7.4
5.7 6.7 6.2 2.8 4.8 3.6 3.6 7.3 6.4 7.9
6.6 8.4 5.7 2.4 2.8 5.1 3.4 6.3 5.8 6.5
6.7 6.8 6.4 5.2 4.3 3.4 3.9 8.7 8.5 8.6
4.5 6.2 6.5 4.1 4 4.4 4.5 8.6 8 8.6
6.1 6.7 7.5 6.1 4.9 3.4 4.1 8.4 7.8 8
3.3 5.2 5.5 7.1 4.6 4.7 3.8 7.4 6 8.1
7.8 4.5 5.4 6.2 4 3 4.3 9.9 8.1 8.2
4.2 5.8 6.9 5.5 4.4 3.8 4.2 8 7.1 7.2
4.7 7.6 5.8 6.5 4.7 3.7 4.4 7.9 8.1 8.4
7.8 4.5 6.6 5.6 4.6 3 4.3 9.8 9 9.4
6.3 7.4 6.3 5.7 4.4 4.6 4.3 8.9 8 9.4
4.7 4.8 5.8 6.3 4.7 4.1 3.6 6.8 6.3 7.5
4.5 7.3 4.9 5.1 6 3.4 4.2 7.4 6.9 6.6
3.7 8.5 4.3 4.8 4.3 4.7 3.3 4.7 4 4.3
4.8 7.2 4.7 4.8 3.2 3.6 2.8 5.4 7.4 6.6
5.8 9.3 7.1 3.4 5.9 6.1 4.6 7 6.6 7.4
4.8 3.8 5.4 3.6 5.5 3.5 4.2 7.1 6.5 7.1
4.8 5.8 6.9 5.8 3.8 3.7 2.9 6.3 7.9 6.7
5.7 8.4 4.7 5 4 5.8 4.4 5.5 5.6 6.7
4.8 7.2 4.3 5 2.9 3.6 2.8 5.4 4.5 7.2
5 8.4 6.1 3.6 4.3 4.9 3.3 5.4 6.5 7.1
4.5 8.8 3.7 7 3.6 4.1 3 4.8 5.5 6
5.4 4.4 4.3 6.8 4.4 3.9 4 8.2 6.9 8.4
6.2 8.4 5.2 6.6 6 7.5 5.4 7.9 7.8 8.6
6.1 6.8 6.6 5.2 4.4 3.5 4.2 8.6 8.8 7.9
8.2 6.3 7 5.3 5.9 6.7 4.9 8.2 7.1 7.6
6.1 6.8 6.9 1.2 4.3 3.5 4.2 8.6 8.1 8.5
X22 - Purchase
X23Level
- Consider Strategic Alliance
65.1 1
67.1 0
72.1 1
40.1 0
57.1 0
50.1 0
41.1 0
56.1 0
56.1 1
59.1 0
68.1 0
53.1 0
58.1 1
72.1 1
62.1 1
71.1 0
50.1 1
58.1 1
55.1 0
67.1 1
50.1 0
70.1 1
60.1 0
65.1 1
55.1 0
58.1 0
70.1 0
55.1 0
70.1 0
52.1 0
44.1 0
51.1 0
44.1 0
62.1 1
54.1 0
51.1 0
57.1 0
77.1 1
65.1 1
53.1 0
61.1 1
61.1 1
72.1 1
55.1 1
65.1 0
58.1 1
67.1 1
60.1 0
67.1 1
61.1 1
48.1 0
67.1 1
66.1 1
44.1 0
62.1 1
59.1 1
74.1 1
58.1 1
67.1 0
61.1 1
71.1 1
63.1 1
44.1 0
47.1 0
48.1 0
60.1 1
50.1 0
48.1 0
51.1 0
58.1 1
67.1 0
43.1 0
66.1 0
66.1 1
65.1 1
63.1 1
49.1 0
61.1 1
72.1 1
44.1 0
63.1 0
68.1 1
53.1 0
37.1 0
52.1 1
51.1 0
48.1 0
52.1 0
59.1 0
59.1 1
58.1 1
51.1 0
72.1 0
72.1 1
59.1 1
50.1 1
48.1 0
51.1 0
61.1 0
57.1 0
52.1 0
71.1 1
59.1 1
58.1 1
66.1 1
61.1 0
77.1 1
62.1 0
61.1 0
43.1 0
66.1 0
69.1 0
65.1 1
65.1 0
63.1 1
59.1 0
71.1 1
46.1 0
45.1 1
51.1 0
74.1 1
57.1 0
47.1 0
66.1 1
52.1 0
54.1 1
61.1 1
46.1 0
70.1 1
47.1 0
60.1 1
65.1 0
37.1 0
53.1 0
51.1 0
75.1 1
47.1 0
61.1 1
51.1 0
49.1 0
55.1 0
61.1 1
72.1 1
72.1 0
66.1 1
66.1 1
53.1 0
58.1 1
55.1 1
55.1 0
65.1 0
56.1 0
52.1 0
69.1 0
55.1 0
61.1 0
48.1 0
48.1 0
48.1 0
59.1 1
44.1 0
62.1 1
54.1 0
53.1 0
53.1 0
45.1 0
44.1 0
41.1 0
53.1 0
54.1 0
55.1 0
59.1 1
66.1 1
50.1 0
55.1 0
67.1 1
65.1 1
66.1 1
59.1 0
70.1 1
51.1 0
75.1 1
70.1 1
72.1 1
61.1 0
72.1 0
50.1 0
48.1 0
56.1 0
61.1 1
44.1 1
59.1 0
48.1 0
50.1 0
40.1 0
58.1 1
62.1 1
66.1 1
59.1 1
66.1 1
 A description of HBAT Industries variables is found in the text on
pages 28 through 31 for Hair 6th edition.
pages 24 through 27 for Hair 7th edition.

Variables
Classification Variables (categorical)
X1 - Customer Type
X2 - Industry Type
X3 - Firm Size
X4 - Region
X5 - Distribution System
Perception Variables (quantitative)
X6 - Product Quality
X7 - E-Commerce Activities
X8 - Technical Support
X9 - Complaint Resolution
X10 - Advertising
X11 - Product Line
X12 - Salesforce Image
X13 - Competitive Pricing
X14 - Warranty & Claims
X15 - New Products
X16 - Order & Billing
X17 - Price Flexibility
X18 - Delivery Speed
Outcome Variables (quantitative)
X19 - Satisfaction
X20 - Likely to Recommend
X21 - Likely to Purchase
X22 - Purchase Level
Outcome Variable (categorical)
X23 - Consider Strategic Alliance
Measurements
1 = "Less than 1 year" 2 = "1 to 5 years"
0 = "Magazine industry" 1 = "Newsprint industry"
0 = "Small (0 to 499)" 1 = "Large (500+)"
0 = "USA/North America" 1 = "Outside North America"
0 = "Indirect through broker" 1 = "Direct to customer"
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Poor" and 10.0 = "Excellent" using one decimal (101 possible va
10 point scale with 0.0 = "Not At All Satisfied" and 10.0 = "Completely Satisfied" using one
10 point scale with 0.0 = "Not At All" and 10.0 = "Definitely" using one decimal (101 possib
10 point scale with 0.0 = "Not At All" and 10.0 = "Definitely" using one decimal (101 possib
100 point scale with 0.0 = "Zero Percent" and 100.0 = "100 Percent" using one decimal (1
0 = "No, would not consider" 1 = "Yes, would consider"
ext on

3 = "Over 5 years"

t" using one decimal (101 possible values)

t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)
t" using one decimal (101 possible values)

.0 = "Completely Satisfied" using one decimal (101 possible values)

nitely" using one decimal (101 possible values)
nitely" using one decimal (101 possible values)
= "100 Percent" using one decimal (1,001 possible values)