Consumer preference towards fast food

Gender:
Male Female
Age:
16-25 26-35 36-45 46-55 55+
Marital Status
Single Married
Describe your body type
Underweight Average Athletic slightly overweight Obese
Occupation
Student professional Businessman Housewife
1. How often are you "pressed for time?"
I always have enough time I usually have enough time
I am usually pressed for time I never have enough time
2. How often does time affect your decisions about what to eat?

Never Sometimes, not often frequently, often All the time

3. How often you go out for a meal in a week

0 times 1-2 times 3-4 times 5 times or more

4. Number of times a week you go for fast food.
0 times 1-2 times 3-4 times 5 times or more

5. Why do you eat fast food so often?

dont have the time to cook Like the taste Convenient
Cheap Other; Please state:_____________________________
6. If a fast food restaurant were closer to your home would you go out to eat there more?
strongly agree Agree Neutral Disagree Strongly disagree
7. Reasons for choosing to eat at fast food. (You may select more than one from the
following)
Advertisement Enjoy the taste Lack of cooking skill
 Limited time Cost / Price Variety of menu
Eat with friend / family
8. When do you typically eat at fast food restaurant?
 Breakfast Lunch Dinner Snack
9. What time of day do you eat fast food?
before 11am Between 11am and 2pm
Between 2pm and 6pm Between 6pm and 10pm
10. If you have a favorite fast-food restaurant, which is it?

Almaida Mr.Food Hussaini 2 Fast food

Hot chicks Other (please specify).___________
11. Why do you prefer this restaurant?
Environment Food quality Food range
Food taste Service quality
12. What is your least favorite fast-food restaurant?

Almaida Mr.Food Hussaini 2 Fast food

Hot chicks Other (please specify).___________
13. What do you usually eat/order at fast food restaurant?
Burger Fries Pizza Fried chicken
Sandwich Ice cream Others (Please specify): ______________
14. What beverage do you usually order with fast food meal or snack?
No drink Mineral water Carbonated soda Fruity juice
Carbonated diet soda Milk and shake Tea / coffee
others (Please specify): ______________
15. Are you satisfied with the price charged by fast foods restaurant?

strongly agree Agree Neutral Disagree Strongly disagree

16. On average how much would you expect to pay for a fast food meal?
Less than Rs.300 Rs. 300-500 More than Rs. 500
17. Do you enjoy eating at fast food restaurants?
strongly agree Agree Neutral Disagree Strongly disagree
18. You go to eat at fast food restaurant because of (select more if applicable)

Convenience Price Social enjoyment Quality of meals

19. Do you prefer Fast food as refreshment in a party or gathering
 strongly agree Agree Neutral Disagree Strongly disagree
20. What is the first thing that comes to your mind when you think of the word fast food?
Please state ________________________________________
21. Does a Fast food price influence the selection of fast food?

strongly agree Agree Neutral Disagree Strongly disagree

22. Taking fast food depends on the emotion. Emotion factors such as happy, sad, angry and
stress.
strongly agree Agree Neutral Disagree Strongly disagree
23. What is your opinion for fast food meals?

Speedy Easy take away Hygienic Delicious Other; State:

24. Do you think there should be more fast food outlets in Rahim Yar khan
strongly agree Agree Neutral Disagree Strongly disagree
25. Which do you think is healthier
Homemade Conventional restaurants Fast food restaurants
26. Do you think fast food has gotten healthier?

strongly agree Agree Neutral Disagree Strongly disagree