Professional Documents
Culture Documents
A Feasibility Study
Presented to the Faculty
Tanza National Comprehensive High School
Daang Amaya 2, Tanza, Cavite
In partial fulfillment
of the requirements for the course,
Entrepreneurship in Accountancy,
Business and Management
At Grade 12
Submitted by:
Sherwin Blanco
Joshua Daria
Ryan Joseph de Leon
Jeremy Marinay
Rona Joyce Basa
Lanelyn Catarining
Rose Ann Corpuz
Querubin delaCruz
Gia mae Gallos
October 2017
Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Cavite
Tanza National Comprehensive High School
Daang Amaya II, Tanza, Cavite
Dear Participants,
A pleasant day!
We, the Grade 12 ABM Students of Tanza National Comprehensive High School- SHS are
currently conducting the feasibility study entitled A Feasibility Study in Producing Moringa
Pancakes at Tanza National Comprehensive High School will ask your favorable time to
spare on answering the questionnaires. The general objective of this survey is to know the
participants perceptions, insights, opinions, and suggestions about our product (Malunggay
Pancake).
Rest assured that all your answers will be kept confidential. Thank you and God bless us!
Yours truly,
SHERWIN BLANCO
SHERWIN A. BLANCO was born on April 19, 2000 at Sitio Matabok, Calibuyo,
Tanza, Cavite. He is the youngest son of Lerma and Wenceslao Blanco. He obtained his
secondary education at Tanza National Comprehensive High School at Daang Amaya II,
Tanza, Cavite.
On January 1, 2000, JOSHUA Q. DARIA was born at Banana Island Daang Amaya
II, Tanza, Cavite. He is the second son of Jose Daria and Imelda Daria. He completed his
Junior High School at Tanza National Comprehensive High School at Daang Amaya II,
Tanza, Cavite.
RYAN JOSEPH DE LEON was born on July 04, 2000 at Bucal, Tanza, Cavite. He is
the eldest son of Jennifer and Ronaldo de Leon. He completed his junior high school at Tanza
National Comprehensive High School.
JEREMY A.MARINAY was born on August 14, 2001 at Paradahan 1 Tanza, Cavite.
He is the youngest son of Fe Marinay and Joel Marinay Sr. He completed at Tanza National
Comprehensive High School.
RONA JOYCE A.BASA is the second children of Evelyn and Ronaldo Basa and she
was born on September 27, 1999 at Purok 3, Bunga Tanza, Cavite. She obtained her
Secondary Education at Tanza National Comprehensive High School.
ROSE ANN S.CORPUZ was born on May 19, 1999 at Biwas Tanza, Cavite. She is
the youngest among the children of Ronnie and Annaliza Corpuz. She became loyal of
TNCHS for her junior and senior high school years.
The success of this study would not be possible without the encouragement and
invaluable help of the persons who got our back and who have been with us throughout this
study. We would like to extend our deepest gratitude to all the individuals who gave us
guidance to accomplish this Feasibility Study:
Our Almighty Father, thank You for giving us the wisdom and knowledge every time,
especially when it is hard for us to understand, thank You for the grace and guidance that
serves our strength every day, thank You for answering our prayers all the time;
Our outmost gratitude to our teacher, Mrs. Rufina Rivera for her continues guidance,
for understanding our incapability and weakness;
To my co-researchers who had been my companion, thank you for the friendship and
unity that we built together. I am looking on it with the sense of gratitude when each of us
gathered and help one another in all times.
To our parents and families, we thank you for all the moral and financial support.
Thank you for all your patience, care, unconditional understanding and love that you have
given and will always be given to us.
And also to all the persons who were not mentioned above but somehow contributed
in the success of this study, we are so thankful of you all.
TABLE OF CONTENTS
Page
APPROVAL SHEET ii
ACKNOWLEDGEMENT v
TABLE OF CONTENTS vi
LIST OF APPENDICES ix
CHAPTER
Introduction
Methodology
Statistical Tool
Related Literature
Demand analysis
Supply Analysis
Competitors Profile
Price Assessment
Marketing Program / Strategy Assessment
Product Timetable
Manpower Requirements
Organizational Structure
Financial Statements
Conclusions
Recommendation
LIST OF TABLES
Tables Page
5. Prefer Vegetables
6. Prefer Sweetener
7. Competitors Analysis
8. Affordable Price
Appendix Page
A. Commercial Building
B. Floor Plan
E. Letter of Approval
F. Survey Questionnaire
H. Balance Sheet
Introduction
Nowadays, Filipinos take their meals more than three times a day aside from having
breakfast, lunch and dinner they also have brunch, merienda and sometimes if they cant
sleep they look for a food or snacks that will satisfy their craving. Most of the time they dont
care whether those foods were healthy or not. Sweet foods are one of the food that people like
and crave most because of its extraordinary taste that fulfills their craving and desires. But
too much eating of sweet foods can lead them to become unhealthy and can result to different
diseases that may take place. Pancake is one of the common foods that Filipino desired most
even though this food originated in other country thousand years ago it is still patronized by
many people especially Filipinos.
Pancakes are easy to prepare thats why many Filipinos cook it in their home and eat
it as breakfast or sometimes it was served a snack. According to Dr. Andrea Middleton, a
medical editor, writer and content planner at Is It Bad for you, pancakes are considered as
empty calories food, which means it will have add more calories receiving any nutritional
value in returns calories are energy but we need to burn it and not stored because it will
become fat in our body.
In present times pancakes was still in demand and marketable in the market thats
why the researchers decided to make a pancake business. They innovate it to make the
pancake healthier and still delicious. The researchers combined the malunggay to the pancake
also they put as a syrup to sweetened the malunggay pancakes.
Objective of the Study
The main objective of this study is to determine the profitability and valuability of
Moringa Pancake by analyzing the different aspects such as product, service industry,
market industry, technical, financial and organizational and management aspects.
Specific objectives
A. Market Aspects
B. Technical Aspects
C. Financial Aspects
This study is important to all students that will become future researchers someday
because it presents information regarding marketing strategies and it can be their guide on
how to establish a business they are planning. It will be useful for them to know who will be
target costumers and where they can build the business that their product will make an impact
in the market. In the use of feasibility study the incoming entrepreneurs will determine their
competitors and gain knowledge on how they can take advantage to them so their business
will be a success.
The proposed study focuses in innovating pancake into malunggay pancake. It will
offer its reasonable prices because of the health benefit it can provide to the entrepreneurs
target market which is the nearby residents in Tanza and the locality of Bucal. This feasibility
study will focus on knowing the valuability and profitability of the product, to the target
market.
This study does not entail any proposed business or product which also conducted
similar topic ad will be conducted from June to July 2017.
Methodology
This discussion covers the source of research data, data gathering instruments, data
analysis, research design and statistical treatment of data. The researchers used descriptive
research as they design conducting the study. This study will be accomplished through
conducting surveys and also with the help of prepared questionnaire. Analyzed and criticized
gathered data will be used to have an accurate conclusion.
In this study, the researchers use primary data in analyzing and interpreting the
gathered information. The primary data are the questionnaires or survey from that the
researcher has prepared and that the respondents will going to answer. The questionnaire are
distributed and collected from the given period of time.
Statistical Tools
The researcher will use random sampling techniques. This formula will be used in
order for the researcher to determine the number of participants to be interviewed in related
to the study.
The researcher will use the data to compute the Mean, Frequency and percentage. The
Statistical tools used to treat the data gathered were as follows:
Weighted mean this was use to get the average frequency of the participants in
weighted mean.
Formula
Where:
Frequency, it is the actual responses to a specific item/question in the questionnaire were the
participants stick choices.
Percentage this will be used as descriptive statistics that described a part of in a whole
Formula
% = P/N x 100
Where:
This section/chapter discusses the different studies and literature regarding the given
feasibility, and entails the different studies that are related to the research topic.
According to Luke Carl 2011 before, malungay was termed as the poor mans
vegetable but now, the evidences show that the malunggay is natures medicine because of
the medical benefits that it gives, it is now called as the miracle tree and is consider as one of
the worlds healthiest vegetable. It is mostly found I tropical places such as the southeast Asia
and Africa. The tree itself is now maintenance, meaning, it requires little care some of its
parts are turned into ingredients to make food, medicine and cosmetic products. Malunggay
leaves are good for relieving headache, bleeding, diarrhea, skin fungal, and malnutrition. Its
seeds are good for deworming and curing liver and spleen problems. This could also relieve
arthritis, STD or Sexual Transmitted Disease, urinary problems and epilepsy.
In the outside stated in this agricultural magazine 2009 stated that malungay
repeatedly prevents 300 diseases, hence it is dabbed as The miracle vegetable and Wonder
Tree. The leaves contain fiber, which is good against constipation and colon cancer.
Moreover, the leaves are rich in protein, which is good for body building and repair of
tissues, plus vitamin A, which is good for the eyes, skin and heart. According to studies, 3
table spoons of powdered malunggay leaves contain 27 percent vitamin A, 22 percent
protein, 71 percent iron and 125 percent of calcium, equivalent to 4 glasses of milk,.
Malunggay trees were common in sight, hence leaves can be had by just asking. The best
season to plant malunggay is during rainy season, it will grow in just three to four months.
This studies conducted by Carlo Antonio Engracia 2015 entitled determine the
acceptance of malunggay and chicken bread on grade 2 students of St. Paul University
Quezon City. Also, the said research aimed to determine the sensory evaluation in terms of
tastes, texture, color, and overall appearance. The research analyzed the data gathered
through research, sensory evaluation and feedback from the Grade 2 students respondents.
They covered up with the result by conducting a sensory evaluation of sixty seven (67)
respondents and giving them evaluation from the feedback. This study used the liker data
scale for data interpretation and computed the weighted mean to get the outcome. After the
data gathering, the researchers revealed that the experimental product which is the malunggay
and chicken (Mac) Bread is highly acceptable by the grade 2 students, though the student like
asadopandesal better.
Based on the study of Ruby A. De La Mar, 2012 the researcher stated that quasi-
experimental study involved fifty seven (57) respondent compose of HRM students, HRM
Instructor, Bakers, Nutritionist and H.E. teachers of different institutes and establishments
who were selected using the purpose sampling technique. The researcher used a checklist
with specific criteria on taste, color, aroma and texture to determine the level of acceptability
The researcher said that there was a significant difference in accepting all treatments
in terms of taste, color, aroma and texture. And also based on the result of the study, there
were recommendation said to the researcher, the researchers continued improving the quality
of their product with malunggay with its taste, color and aroma to attract more students to get
more customers. The researcher also said that malunggay can be explored in many ways such
as baking bread and other pastry.
Consumer/Client Analysis
Demand Analysis
The raw materials of D` Moringa Special will be bought from Public Market of
Tanza Cavite and Puregold Tanza in Cavite.
Competitors Analysis
Price Assessment
Place Analysis
SWOT Analysis
Strength Weaknesses
Product Lack of marketing experience
Price Lack of Entrepreneurial experience
Place Production power
Opportunity Threats
Population Growth Potential Competitor
Population Income Lack of costumers buying power
Economic Growth Government Law and Policies
Customer loyalty Price fluctuation of raw materials
Growing market
CHAPTER IV
TECHNICAL FEASIBILITY
The technical aspects identify the process that can be used to produce an activity
products and an excellent service. In this business, the technical aspects that can be
considered are products, service, location, layout, utilities, and other information that
included in technical feasibility.
A. Project Description
Gantt chart is a type of bar chart that shows a project timetable. Gantt chart shows or
illustrates the start and finish of dates. The terminal elements and summary elements of a
project.
C. Production Process
D Moringa Special Moringa Pancake will operate in five days a week, from Monday to
Friday at 7:00 am to 5:00 pm. The operation is illustrated in figure 2.
Figure 2: Shows the activity flow chart of D Moringa Special Moringa Pancake in the
restaurant and in production.
Manager/ Cashier
Service Crew/Staff Waiter gives foods
that receive orders
busses out and to the customer
and payments
cleans the table
Project Layout
This proposed project will occupy a total lot area of 100 square meters: 80
square meters area, which included 40 squares meters dining area, 25 square meter
dining area, 15 square meters kitchen, 7 square meters comfort room. It can
accommodate 40 customers per turnover for dinning with the minimum of four (4)
turnovers per day.
1. Office equipment, furniture and supplies inventory inside the restaurant and in
production.
Table shows the inventory of office furniture and fixture and equipment
TOTAL 39,794.00
As cited in Table 12, the food service equipment and furniture needed by the
proposed project inside the restaurant has total cost of 39,794.00.
Table 16: Inventory of dining Utensils
Compensation Plan
One of the importance considerations in putting up a business is to make sure that the
business will give the proper compensations for the worker. Table 20 indicates the proposed
salary/wages of D Moringa Special Moringa Pancake. As indicated in Table 20, a total of
Php734,400 will be spent for the salary of employees annually.
Table 20. Proposed Payroll Sheet
F. Manpower Requirements
Personnel Qualification
- Must be graduate of BSHRM course of culinary expert
Kitchen Helper
-Has a good moral character
D Moringa Special Moringa Pancake will practice waste segregation for both
biodegradable and non-biodegradable. These could be segregated since there is garbage
collection assign by the municipal government to collect all the garbage in different
barangays. In the production area garbage is collected by the garbage collector three times
a week.
CHAPTER V
ORGANIZATION AND MANAGEMENTS ASPECTS
This chapter presents the vision and mission statement of the proposed project, organizational
structure, duties and responsibilities of the personnel, policies and regulations.
Vision
To be recognized as one of the top twenty dining experiences in the cities in the year
2020. The researchers will do this by promoting a nutritious and healthier lifestyle that
exceeds our customers expectations; building a friendly environment where customers
would love to eat.
Mission
To serve a healthy food to customer and make them smile and satisfy in every bite
Organizational Structure
The employees needed in D Meringa Special are: (2) Store Manager, (2) Chef, (3)
Kitchen Assistant, (1) Cashier and (1) Waiter.
D Moringa Special
Store Manager
Chef
Kitchen Assistant
Cashier
Waiter
This figure shows the organizational structure of D Moringa Special. The store manager
will be the responsible in the operation of the business. The chef and kitchen assistant will be
responsible for the preparation of the food for the customer. Cashiers have duties to take the
order and receive the payments. The Waiter will serve the food to the costumers table.
1. Wear clothing suitable for your work and proper foot near must be worn.
2. Always use gloves, aprons and hair net when handling or preparing the food.
5. All works must be teamwork and must be polite and friendly to all the customer
CHAPTER VI
FINANCIAL FEASIBILITY
A. Mayor Assumption
1. Straight line method of depreciation will be used.
2. SSS, Philhealth and other benefits are based on ruling of labor code
B. Total Project Cost
The estimated total project cost will be Php 78,418 and the proponents will
share Php 8,713 each as Initial Investments.
Requirements Cost
Municipal Mayor Permit 2,000.00
Business license fee 5,000.00
Fire Permit 500.00
Sanitary Permit 1,000.00
Garbage fee 500.00
BIR Registration 5,000.00
TOTAL 14,000
As shown in table 21, the organizational cost of D Moringa Special Moringa
Pancake consists of Municipal Mayor Permit, Business license fee, fire permit, sanitary
permit, garbage permit, and BIR Registration has a total cost of 14,000.00
Project Cost
Rent 3,000.00
Tax and license 14,000.00
Dining Furniture and Equipment 39,794.00
Dining Utensils 9,850.00
Housekeeping Tools, Supplies and Materials 1,100.00
Kitchen Equipment 3,960.00
Non-Perishable Goods Inventory 3,720.00
TOTAL 75,424.00
As disclosed in Table, the projected cost of proposed business has a total amount of
75,424.00 covers the cost of rent, tax and license, dining furniture and equipment, dining
utensils housekeeping tools, supplies and materials, kitchen equipment and Non-Perishable
goods.
C. Financial Statements
The proponents prepared a one (1) year projection of Income Statements, Balance
Sheet, and Cash Flow that are shown in the tables.
DMoringa Special
Monthly Projected Income Statement
Less: Expenses
Rent 60,000.00
Salaries 734,400.00
Supplies 45,000.00
Utilities 20,000.00
DMoringa Special
Projected Statement of Partners Equity
Asset
Current Asset
Cash Php150,000.00
Account Receivables 10,000.00
Non-Current Asset
Liability
DMoringa Special
Projected Cash Flow
Conclusions
According to customer analysis, majority of the participants are female. Most of the
participants are between 14-16 years old. The 92.7 % of the participants like to eat pancakes
and 78.2 % of the respondents are like to eat malunggay but majority of the participants want
kalabasa and they prefer sweetener is condensed milk. The 74.5 % of the participants said
that the price is affordable. And the packaging rated by the participants 5 which means
packaging is attractable.
In the place and promotion analysis the place is accessible according to 94.5% of the
participants because in their areas dont have a selling of pancake.
Recommendation
This study resulted into a healthy food that contains vitamin like protein which is
good for body building and repair of tissues, plus vitamin A which is good for the skin and
heat.
The financial capability of the entrepreneurs should also be considered because the
success and failure of any business not only defend on the knowledge and ability of the
person who will operate the business also on the availability of fund. The researchers
recommend to expanding on improving or creating other vegetables to can mix into pancake
or other snacks, and to encourage other people doesnt like eating malunggay. Furthermore,
additional readings and more information about the study is highly appreciated.
A. Commercial Building
B. Floor Plan
7
5 4
6
8
LEGEND:
1. RESTROOM
2. CLEANING MATERIALS CABINET
3. STOVE
4. WORKING TABLE
5. COUNTER
6. DISHWASHING AREA
7. TABLES AND CHAIR
8. TRASH CAN
C. The Proposed Business Logo
D. The Proposed Design of Shirt of the Employee
Republic of the Philippines
Department of Education
Region IV-A CALABARZON
Division of Cavite
Tanza National Comprehensive High School
Daang Amaya II, Tanza, Cavite
Dear Participants,
A pleasant day!
We, the Grade 12 ABM Students of Tanza National Comprehensive High School- SHS are
currently conducting the feasibility study entitled A Feasibility Study in Producing Moringa
Pancakes at Tanza National Comprehensive High School will ask your favorable time to
spare on answering the questionnaires. The general objective of this survey is to know the
participants perceptions, insights, opinions, and suggestions about our product (Malunggay
Pancake).
Rest assured that all your answers will be kept confidential. Thank you and God bless us!
Yours truly,
SHERWIN BLANCO
Questions Yes No
Less: Expenses
Rent 60,000.00
Salaries 734,400.00
Supplies 45,000.00
Utilities 20,000.00
DMoringa Special
Projected Statement of Partners Equity
Asset
Current Asset
Cash Php150,000.00
Account Receivables 10,000.00
Non-Current Asset
Liability
DMoringa Special
Projected Cash Flow
MENU
SNACKS
MalunggayPuto 10.00
BEVERAGE
Juices
Hot Drinks