Professional Documents
Culture Documents
3. Marketing Activities:
MasterCard, a long-standing partner of the golf tournament Arnold Palmer Invitational used the
event to introduce a number of its latest technology advancements which are given below:
They equipped the entire place at the golf course with contactless payments
MasterCard partnered with Calloway during the event to design a payment-enabled golf
glove as part of its Commerce for Every Device program
MasterCard activated its Priceless Surprises platform a program that surprises event
attendees with an upgrade of some sort, or a unique event experience
MasterCard rebranded itself recently to position itself as the forward thinking human centered
technology firm
4. Organizational Structure:
Ajay Banga President & CEO
Martina Hund-Mejean CFO
Ann Cairns - President, International Markets
Ari Sarkar - Co-President, Asia/Pacific1
5. IIFT Alumni:
Shubrendu Koche - VP, Senior Business Leader: Enterprise Partnerships at MasterCard Singapore.
6. Recent News:
Recently signed MOU with the Singapore Economic Development Board to help companies in
Singapore build innovative technology solutions. These efforts seek to improve experiences of
consumers and enable companies to expand into adjacent business areas (Tourism, Urban
Mobility, Trade) in a digital environment.
IFC, a member of the World Bank Group, and MasterCard have agreed to work together to
broaden the use of electronic payments by micro, small and medium enterprises, with the goal
of connecting five million such businesses to the global payments network over five years.
MasterCard, in collaboration with Beam Wallet, a world-class mobile commerce and rewards
platform, will bring consumers a fast, innovative and rewarding way to shop at over 3,000 stores
in the UAE.
The company recently held an event to unveil two significant developments for its future:
1. An enhanced version of the innovative Masterpass global digital payment service thats
designed to positively change the way consumers conduct everyday transactions
2. First look at a new logo that symbolizes MasterCards rebranding and evolvement as a more
digitally driven company.