Professional Documents
Culture Documents
Sl
Click here to download or use this link: http://bit.ly/eSIPWP
Key Advantages 5
Business Benefits 5
Summary 7
Enter the debut of the Private Branch Exchange (PBX) which put more control into the hands
of the enterprise’s technical support personnel. The Internet and Internet Protocol (IP) became
accepted and pervasive. With the introduction of Voice over IP (VoIP), the cost and complexity
of operating the network declined (a boon to the service provider) and the range and richness
“When SIP Trunking is of services available to the customer increased.
deployed in the network, The diversity of the telecommunications services demand profile forced a redefinition of the
telephony becomes a Web network architecture by which services are delivered. Instead of delivering services from
application. It integrates deep within the core of the network, it became more efficient to move the point of delivery
out to the edge, particularly for enterprise companies. But because SS7 was designed as a
seamlessly with other Internet
core-based protocol, it could not meet the new demands being placed on the network. A new
services, and the convergence solution was required; that solution is the Session Initiation Protocol, commonly known as SIP
of voice and data including Trunking.
Because SIP Trunking was designed to support a wide array of service types, new and inno-
vative capabilities become possible such as Web page click-to-call, Instant Messaging with
incorporated buddy list access, and IP PBX support.
SIP Trunking has become the basis for the next-generation network. It undoubtedly will be
deployed by all service providers, from traditional wireline players, to mobile providers, to
cable companies offering VoIP, to ISPs.
SIP Trunking facilitates the delivery of everything from traditional voice services to a host
of capabilities such as convergence, IMS, femtocell deployment, online gaming, voice and
video conferencing, among many others. And SIP Trunking is an internationally recognized
standard (a subset of the IP protocol suite), meaning that interoperability is a non-issue.
The flexibility and richness of IP is combined with the highly customizable nature
of the PBX, creating the IP-PBX. The result is extraordinary.
Now we have technology emerging with the power to redefine the way businesses
communicate. The flexibility and richness of IP, the power and control of the
PBX, and the breadth that SIP Trunking brings to the table shine a bright light for Enterprise
businesses. Enterprise SIP Trunking is the optimal result.
Enterprise SIP Trunking is a powerful new solution designed for multi-location businesses
that enables the business to serve its distributed branches with telephone service through
one or a handful of centralized PBXs. It can provide centralized trunking and eliminate the
need for PRIs or business lines at each location.
Enterprise SIP Trunking also enables the business to carry all voice and data over its private
Wide Area Network (WAN), resulting in more efficient use of the network. It does all of this
with built-in load-sharing capabilities to provide bandwidth where and when it’s needed to
fully satisfy demand. Some SIP Trunking for the Enterprise services also provide bursting
capabilities to accommodate seasonal demands or catastrophic network events.
Before Enterprise SIP Trunking, it has been common for a multi-location business to have a
telecom infrastructure similar to the network illustrated in Figure 1.
Because of the company’s many locations, it was often necessary to engage multiple service
providers to ensure connectivity between each location’s PBX and the Public Switched
Telephone Network (PSTN). In most cases, these connections were either ISDN PRI
connections or IP trunks.
Provider
2 Branch 4
Branch 1 Branch 3
Provider
ILEC Provider
1
Provider
3 4
#1
PRI DIA #1
+
+ +
+
+
Provider
Headquarters 5
Provider Provider
8
7
DIA #2 Provider
6
ILEC
#2
+
PRI + +
+
+ Branch 5
Regional Office
Branch 6
Branch 8
Branch 7
Instead of connections to each branch and through multiple carriers, it is now possible to
provide an increased level of connectivity, with added redundancy – by consolidating those
connections through a small number of locations and with a single carrier, while saving costs
and streamlining telecom operations, as shown in Figure 2.
Figure 2: Simplified
connectivity following the
introduction of an Enterprise
SIP Trunking deployment.
Branch 2
Branch 1 Branch 3
Branch 4
Headquarters
Failover XO Communications
Branch 5
Regional Office
Branch 8 Branch 6
Branch 7
Not only does Enterprise SIP Trunking eliminate the need to buy and manage lines for each
and every location, it also streamlines the operation of the telecommunications infrastructure
using a centralized PBX, rather than managing multiple, disparate systems at the premise.
Key Advantages:
3. Enterprise SIP Trunking allows for the consolidation of local and long distance inbound and out-
bound calling across the entire enterprise, regardless of the calling and called parties’ physical
locations.
4. Enterprise SIP Trunking makes bandwidth management easy. By allowing for instantaneously
available bandwidth on a demand basis, inbound and outbound calls always have adequate
resources available to them.
5. And finally, Enterprise SIP Trunking allows for traffic prioritization: Voice can always be assigned
the highest priority among the various traffic types using the connection, thus guaranteeing
assured quality-of-service (QoS).
In many cases, companies have already invested in their own private networks, typically
MPLS IP VPNs, but sometimes Private Lines or even Dedicated Internet Access. Enterprise
SIP Trunking allows a company to take advantage of that investment by overlaying voice
calling on the existing network, further stretching the investment made. For example, XO even
allows SIP Trunking to be used with another carriers data network. Those same companies
may have also invested in VoIP as part of their evolution and now Enterprise SIP Trunking
allows them to take advantage of those investments through seamless integration of those
assets into the mix. And because the enterprise most likely has its own highly-skilled IT
department with deep knowledge of network and system performance, discrete control of
network availability and service performance can be conducted in-house. This results in
differentiable quality-of-service and assured business-class call quality across the enterprise.
Network Survivability is critical to most companies, and because Enterprise SIP Trunking
relies on IP, a broad array of business continuity options become possible. These options
are much more difficult – and expensive – to deliver over the legacy switched network. If one
route becomes unusable or excessively congested, Enterprise SIP Trunking re-routes the
connection across an alternate route, with no change in quality of service.
Finally, because the service can be delivered by a single provider, far more flexible pricing is
available due to the consolidation of resources. The power accrues to the customer. It doesn’t
get much better than that.
Want to know how much Is an Enterprise SIP Trunking Solution Right for You?
you can save? Use our eSIP
Savings Estimator. So how do you know whether Enterprise SIP Trunking is an optimal solution for your
business? Ask yourself these questions:
If you answered ‘yes’ to one or more of these questions, then your business may be a viable
candidate for an Enterprise SIP Trunking solution.
The cost savings, added functionality and survivability alone make it a technology
progression that is worth serious consideration.
Summary
1. Eliminate the need to purchase and manage multiple business lines from distinct service providers.
2. Consolidate local and long distance services and helps to accelerate the transition to VoIP less a
significant up-front investment.
4. Take advantage of service delivered by a single provider, with far more flexible pricing due to the
consolidation of resources. The power accrues to you; the customer – it doesn’t get much
better than that.
Dr. Steven Shepard, Ph.D. is president of the Shepard Communications Group. A professional writer, educator
and industry analyst with more than 25 years of experience in the technology industry, Dr. Shepard specializes
in international telecommunications issues, the social implications of technological incursion and the analysis of
financial issues related to technology-dependent businesses. He is the author of 45 books on a wide variety of
topics and regularly speaks to audiences throughout the world, and has clients in more than 50 countries.