Professional Documents
Culture Documents
The good intentions are often discouraged by many obstacles and people
give up after few sessions
My concept
1- Propose a free working explanation for the most common body building
machines
5%
7% 13%
15-24
29%
25-34
1
month
14%
35-44
3
months
45%
45-54
Half
year
55-
65
All
year
>
65
35%
19%
26%
7%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!
5%
7% 13%
15-24
29%
25-34
1
month
14%
35-44
3
months
45%
45-54
Half
year
55-
65
All
year
>
65
35%
19%
26%
7%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!
5%
7% 13%
15-24
29%
25-34
1
month
14%
35-44
3
months
45%
45-54
Half
year
55-
65
All
year
>
65
35%
19%
26%
7%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!
5%
7% 13%
15-24
29%
25-34
1
month
14%
35-44
3
months
45%
45-54
Half
year
55-
65
All
year
>
65
35%
19%
26%
7%
59%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!
5%
7% 13%
15-24
29%
25-34
1
month
14%
35-44
3
months
45%
45-54
Half
year
55-
65
All
year
>
65
35%
19%
26%
7%
59%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!
5%
7% 13%
15-24
29%
25-34
1
month
14%
35-44
3
months
45%
45-54
Half
year
55-
65
All
year
>
65
35%
19%
26%
7%
59%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!
5%
7%
15-24
13%
29%
25-34
1
month
14%
35-44
3
months
45%
45-54
Half
year
This application concerned all people who dont know how to start or restart their trainee program in gym
Objectives
Market targeted
80% of the 2 250 000 regular gym 90% of the 2 750 000 of discouraged gym 1 500 000 French people from 25 to 45
subscribers in France are 25 - 55 years old subscribers in France are 25- 55 years old years old identified as unusual sport maker
Conversion rate
250 000
200 000
150
000
100
000
Year
downloads
Get the Power will increase with the
50
000
market
Global
-
downloads
1
2
3
4
5
6
7
8
9
10
Key figures
0 1 2 3
Free - 10000 28000 52000
!40% of free version Costumers
Premium - 15000 42000 78000
Free - 0 5000 10000
Turnover
Premium - 74850 209580 545220
Total Turnover - 74850 214580 555220
!60% of premium version Costs 25 000 154970 192916 281044
600000$
!4,99/ month for premium version
500000$
400000$
100000$
!100% satisfied by Get the Power !
0$
0 1 2 3
Summary
!Surfing on the gym fashion in France and increase subscribers as the market increase