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Get the Power!

Pitch made by Greg Duffour


Erasmus Student
Whats the problem?

People want to make sport again, to be strong, to feel good, to be serious in


its sport training SO they subscribe to a gym club they but dont know
how to trainee

! How is working a gym machine?


! Which muscle is stimulated?
! How many times should I pull on it?
! Is it adapted to my physical condition?

The good intentions are often discouraged by many obstacles and people
give up after few sessions
My concept

One app & 3 answers to solve this problem statement

1- Propose a free working explanation for the most common body building
machines

2- Propose several free basic gym trainings

3- Sell a membership subscription for more training programs and a


interactive platform with professional coachs
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!

French population sports repartition French gym attendance

5%
7% 13%
15-24
29%
25-34 1 month
14% 35-44 3 months
45%
45-54 Half year
55- 65 All year
> 65
35%
19%
26%
7%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!

French population sports repartition French gym attendance

5%
7% 13%
15-24
29%
25-34 1 month
14% 35-44 3 months
45%
45-54 Half year
55- 65 All year
> 65
35%
19%
26%
7%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!

French population sports repartition French gym attendance

5%
7% 13%
15-24
29%
25-34 1 month
14% 35-44 3 months
45%
45-54 Half year
55- 65 All year
> 65
35%
19%
26%
7%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!

French population sports repartition French gym attendance

5%
7% 13%
15-24
29%
25-34 1 month
14% 35-44 3 months
45%
45-54 Half year
55- 65 All year
> 65
35%
19%
26%
7%
59%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!

French population sports repartition French gym attendance

5%
7% 13%
15-24
29%
25-34 1 month
14% 35-44 3 months
45%
45-54 Half year
55- 65 All year
> 65
35%
19%
26%
7%
59%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!

French population sports repartition French gym attendance

5%
7% 13%
15-24
29%
25-34 1 month
14% 35-44 3 months
45%
45-54 Half year
55- 65 All year
> 65
35%
19%
26%
7%
59%
Who is concerned?
Workers, students, man, woman, fat, thin, tall, small, Mr Muscle, shrimps,
good or not it doesnt matter!

French population sports repartition French gym attendance

5%
7% 15-24
13%
29%
25-34 1 month
14% 35-44 3 months
45%
45-54 Half year

55- 65 All year


35%
> 65
19%
26%
7%
59% 55%

This application concerned all people who dont know how to start or restart their trainee program in gym
Objectives
Market targeted

80% of the 2 250 000 regular gym 90% of the 2 750 000 of discouraged gym 1 500 000 French people from 25 to 45
subscribers in France are 25 - 55 years old subscribers in France are 25- 55 years old years old identified as unusual sport maker

= 1 800 000 people = 2 475 000 = 1 500 000

Conversion rate

0,5% of regular subscribers 3% of discouraged subscribers 3% of unusual sport maker

= 9 000 people = 75 000 people = 45 000 people

129 000 costumers to reach after 3 years


Objectives
7 000 000
6 000 000
5 000 000
4 000 000 Gym subscriptions in France are increasing
3 000 000
2 000 000
a lot
Gym subscribers
1 000 000
-
1 2 3 4 5 6 7 8 9 10

250 000

200 000

150 000
100 000 Year downloads Get the Power will increase with the
50 000 market
Global
- downloads
1 2 3
4 5 6
7 8 9 10
Key figures
0 1 2 3
Free - 10000 28000 52000
!40% of free version Costumers
Premium - 15000 42000 78000
Free - 0 5000 10000
Turnover
Premium - 74850 209580 545220
Total Turnover - 74850 214580 555220
!60% of premium version Costs 25 000 154970 192916 281044

Margin - 25 000 - 80120 21664 274176

600000$
!4,99/ month for premium version
500000$

400000$

!175 000 of investment 300000$ Costs


Income
200000$

100000$
!100% satisfied by Get the Power !
0$
0 1 2 3
Summary

!Solve a problem observed in all gym clubs

!Answer by appropriate programs and professional coaches

!Help people to find confidence in sport

!Surfing on the gym fashion in France and increase subscribers as the market increase

Get the Power ! The solution made for you

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