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Corporations in India are under growing pressure from internal as well as external
stakeholders to achieve corporate sustainability and consider the economic, environmental
and social implications of their activities. Sustainability reporting is gaining momentum
globally as an important communication tool for companies to disclose their sustainability
plans and performance and enhance stakeholder confidence. This paper aims to review
the various initiatives and trends of corporate sustainability with special reference to the
recent trends of sustainability reporting in India. It also provides an overview of the
development of various guidelines related to corporate sustainability reporting. The study
finds that the sustainability reporting scenario in India is still at nascent stage. However,
it contends that Indian corporations have been showing positive signs in embracing this
concept, and the recent policy developments shall also encourage the reporting efforts
in India.
Introduction
Corporations have been criticized for their environmental misbehavior for over a century.
Based on poor corporate behavior, there is a strong need for sustainability practices in companies.
Ballou et al. (2006) cite that corporate sustainability is a conjunction of two termssustainable
development and corporate social responsibility. Corporate Social Responsibility (CSR) is also
known as CSR reporting and Triple Bottom Line (TBL) reporting. Such reports focus on
environmental, social and economic performance of companies and are increasingly being
published by companies in various parts of the world. Lele (1991) contends that corporate
sustainability should be regulated in the same way as the other industrial polluting activities.
Just as law requires companies to disclose information on their polluting activities because
such activities have negative impact on the society, on similar lines, corporations should be
required to engage in internal accounting of their unsustainable practices. Furthermore, the
society has become more informed and more inclined to engage in sustainability issues due to
rapid improvements in communication technologies that now allow almost instantaneous
transfer of information on a global platform. As a result of these manifestations, the last two
* Junior Research Fellow of Management Studies, Indian School of Mines, Dhanbad 826004, Jharkhand, India.
E-mail: jassal1986@ymail.com
** Late Assistant Professor, Department of Management Studies, Indian School of Mines, Dhanbad 826004,
Jharkhand, India.
*** Assistant Professor, Department of Management Studies, Indian School of Mines, Dhanbad 826004, Jharkhand,
India; and is the corresponding author. E-mail: niladri_pnu2003@yahoo.co.in
Corporate
2013 IUP.
Sustainability
All Rights Reserved.
Reporting: A Review of Initiatives and Trends 7
decades have witnessed the establishment of a number of global initiatives related to sustainable
development, including the World Sustainable Development Summits in 1992 and 2002, and
the Millennium Development Goals in 2000.
Against this backdrop, the purpose of the present paper is to review the various initiatives
and trends of corporate sustainability with special reference to recent trends of sustainability
reporting in India. The paper is structured as follows: it begins with a brief introduction,
followed by a brief overview on sustainable development. Subsequently, it provides a
discussion on corporate sustainability reporting, its evolution and framework, followed by
a brief review of the recent trends of sustainability reporting in India; and finally, the
conclusion is offered.
Sustainable Development
Sustainable development is a broad concept that balances the need for economic growth with
environmental protection and social equity. Sustainable development is a vision and a way of
thinking and acting so that we can secure the resources and environment for our future generation.
The term was first popularized in 1987, in a book published by the World Commission on
Environment and Development (WCED). The WCED, headed by Gro Brundtland, defines
sustainable development as meeting the needs of the present without compromising the
ability of future generations to meet their own needs (Brundtland, 1987). Crane and Matten
(2007) provide a more specific definition, referring to sustainability as the long-term
maintenance of systems according to environmental, economic and social considerations.
All definitions of sustainable development require that the world should be seen as a system
that connects space, and a system that connects time. When the world is viewed as a system
over space, then it is easier for a common man to understand and appreciate the fact that air
pollution from Australia also affects air quality in Asia. And when the world is viewed as a
system over time, one starts to realize that the decisions made 50 years ago about how to farm
the land continue to affect agricultural practice even today, and the economic policies endorsed
today will have an impact on the poverty of the future generation. The concept of sustainable
development is rooted in this sort of systems thinking.
Nevertheless, in real-life setting, there are some challenges of sustainable development.
Population is a basic challenge. The shortage of drinking water in many regions of the world
is a major barrier to sustainable development. Human health is also considered an important
factor. Consumption of energy is again one of the important challenges of sustainable
development. Nowadays, consumption of all forms of energy is increasing day-by-day.
Deforestation is considered to be another obstacle and forest is diminishing daily. The
challenges faced are complex and serious and cannot be addressed in the same way as it was
created. Addressing these issues is difficult, but without doubt they can be addressed. In
order to combat these challenges, various significant initiatives have been undertaken by
global bodies worldwide.
A few important initiatives relating to sustainable development along with the leading
organizations supporting the initiatives are presented in Table 1.
8 The IUP Journal of Accounting Research & Audit Practices, Vol. XII, No. 2, 2013
Table 1: Significant International Sustainable Development Initiatives
International Initiatives Year Description
Rio Earth Summit 1992 The 1992 United Nations Conference on
Environment and Development (UNCED), which took
place in Rio de Janeiro, had over 20,000 participants
from 178 countries representing governments, Non-
Governmental Organizations (NGOs), and the media.
In addition to looking at solutions for global problems
such as poverty and the growing gap between
developed and developing countries, the summit also
considered solutions for achieving sustainable
development. At its conclusion, six conventions
emerged from the summit, including the Rio
Declaration, a set of 27 principles committing
governments to environmental protection and
responsible development; and Agenda 21, which
provides a global plan of action for sustainable
development and forms the basis of national
sustainable development strategies.
UN Global Compact 2000 Launched in 2000, the Global Compact brings
companies together with UN agencies, labor and the
general public to support principles in the areas of
human rights, labor, environment and
anticorruption. As a voluntary initiative, the Global
Compact relies on public accountability,
transparency, and the enlightened self-interest of
companies, labor, and the public to initiate and
share substantive action in pursuing the principles
upon which it is based.
Millennium Development Goals 2000 Signed by all UN Member States in 2000, the
Millennium Development Goals commit the
international community to a new vision of
development that sees human development as key
to sustaining social and economic progress in all
countries. The eight goals establish national targets
for poverty, education, gender equality, and
environmental sustainability. The targets set for each
goal are to be achieved by 2015.
Organization for Economic 2000 The Guidelines constitute a set of voluntary
Cooperation and Development recommendations to multinational enterprises in
(OECD) Guidelines for the major areas of business ethics, including
Multinational Enterprises employment and industrial relations, human rights,
environment, information disclosure, combating
bribery, consumer interests, science and technology,
competition, and taxation. They are part of a greater
program that seeks to improve the fit between
business and society by clarifying the rights and
responsibilities of governments and enterprises in
the area of international business.
10 The IUP Journal of Accounting Research & Audit Practices, Vol. XII, No. 2, 2013
A sustainability report provides information on how a company, proactively and beyond
regulations, acts responsibly towards the environment around it and works towards equitable
and fair business practices and brings to life products and services with lower impacts on the
natural environment (GIZ, 2012). Sustainability reporting covers all areas of economic
viability, ethical culture, corporate governance, social responsibility, and environmental
awareness. The image that is projected in sustainability reports is representative of the actual
situation. The information in sustainability reports is logically structured in its presentation
of policies, objectives, management, performance and future developments. Davis-Walling
and Batterman (1997) further highlight in their study that an organization publishes
sustainability information in a variety of ways, either separately or in combination with
financial reports. Most of the companies publish their sustainability report annually, if
possible at the same time as their financial annual report. Some organizations make their
sustainability report at request. Through sustainability reports, companies can reach diverse
audiences and provide them with information on their commitment to sustainable
development. Since these reports also reach local communities, environmental groups,
legislators, employees, and investors, they are frequently much more broad-based than the
more selective reports that only target one or two stakeholder groups.
12 The IUP Journal of Accounting Research & Audit Practices, Vol. XII, No. 2, 2013
Table 2 (Cont.)
Country/
Initiatives Focus Description
Associations
Greenhouse Gas World Greenhouse gas Development of internationally
Protocol Initiative Resources emissions accepted accounting and reporting
Institute (WRI) standards for greenhouse emission
and the World from companies in 1998.
Business
Council for
Sustainable
Development
(WBCSD)
Carbon UK Climate change Around 143 institutional investors
Disclosure Project with assets of $20 tn signed a letter
regarding their efforts for climate
change. This was sent to FT500
largest companies in the world. First
version of letter was signed by 35
institutional investors representing
$4.5 tn in assets.
(UNEP) joined this effort bestowing a worldwide scope to GRI and its disclosure framework.
GRI produces the worlds de facto standard in sustainability reporting guidelines. Its mission
is to make sustainability reporting a standard practice by providing guidance and support to
organizations. It is about disclosure of organizations economic, environmental, social and
governance performance and subsequently to help them to identify business risks and
opportunities due to these parameters. The GRI has developed a set of core metrics intended to
be applicable to all business enterprises, sets of sector-specific metrics for specific types of
enterprises and a uniform format for reporting information integral to a companys sustainability
performance. It is structured around the CEO statement, key environmental, social and economic
indicators, a profile of the reporting entity, descriptions of relevant policies and management
systems, stakeholder relationships, management performance, operational performance, product
performance, and a sustainability overview.
The first version of the GRI guidelines was issued in 2000. A second generation of its
guidelines, known as G2, was brought out in 2002 at the World Summit on Sustainable
Development in Johannesburg. GRI launched the third generation of its guidelines, G3, in
2006 and the GIZ (2012) report revealed that Indian companies are producing the highest
14 The IUP Journal of Accounting Research & Audit Practices, Vol. XII, No. 2, 2013
Very few Indian reporters have sustainability strategy with well-defined objectives and
Specific, Measurable, Achievable, Realistic and Time-bound (SMART) targets. This clearly
indicates that although many companies have started reporting their sustainability
performance they have not channeled their efforts under a well-defined sustainability
strategy. The companies with well-defined sustainability strategy elaborate on their strategic
intent by clearly defining performance indicators that relate to the sustainability objectives
and also report on annual performance and progress. While some companies have
established systems for managing, measuring and reporting of key sustainability issues, for
a significant proportion of reporters, absence of a management system or framework is a
concern as their sustainability reports may not reflect their actual performance. GIZ (2012),
in a recent study, mentioned that sustainability reporting seems to be in the experimental
phase in India as of now; it is nonetheless clear that engagement is growing and Indian
companies are becoming increasingly attentive to corporate responsibility issues. Therefore,
significant progress in both the number of reporters and quality of information reported is
expected in the coming years.
Conclusion
Based on the recent trends, there is every possibility of sustainability reporting becoming
mandatory in the future for Indian companies. Further, activism is likely to add extra pressure
on companies to disclose their sustainability indicators. The various policy initiatives taken in
India by the Department of Public Enterprise, Ministry of Corporate Affairs, introduction of
carbon indexing project by BSE and the recent S&P ESG index of NSE underline the importance
of not only measuring and monitoring performance on Environmental, Social and Governance
(ESG) issues, but also make reporting central to the efforts. Thus, reporting is expected to
become increasingly important and should be seen as a strategic initiative.
While more and more organizations are starting to disclose their performance on ESG
parameters in their annual report, websites and in some cases separate reports, there are several
information gaps that have to be addressed. The corporate do not always integrate sustainability
in their operations with the rigor desired for effective results. Problems in the implementation
of sustainability initiatives can be effectively handled through increased awareness and
understanding. Awareness building initiatives need to be undertaken for various stakeholder
communities, both at the firm as well as sector level. This would lead to useful stakeholder
engagement and strategic commitment of the top management, making sustainability an
imperative and ensuring reliable and transparent disclosures. Many companies are writing
their first or second sustainability reports and perceive the need for a simple and phased
approach to disclosures, which are sensitive to local conditions. The GRI framework is a
globally acceptable voluntary framework, while the guidelines issued by the Ministry of Corporate
Affairs are expected to fill the gap of India-specific reporting framework, including the resource-
constrained Small and Medium Enterprise (SME) sector. It is therefore important that reporting
companies in India share their experiences and provide feedback on the sustainability reporting
process based on the globally acceptable framework like GRI to partner in the development of
a robust sustainability reporting framework with provision to tackle country-specific issues. It
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