alterna've

learning designed
for the 21 century
professionals.


Tuesday Oct 25th,2011

In Collabora'on With

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Sponsored By

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OUR BIG IDEA \\

the 21st century is in the making.

Survive or

THR!VE

Don t fly to London.
LONDON BUSINESS FORUM IS HERE.
Don t fly to London


 our purpose is to
empower individuals
and organiza3ons in the
middle east to conquer
the future.
 in depth
engaging business
experiences realities
founded
2002 in the designed
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ideas
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leading
business meeting
experts and point of
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 NEED MISSING CHALLENGES

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LEARNING ACCESSIBILITY TO

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CONTENT

RELEVANCE CONTENT

a bold, engaging and entertaining
experience.

LEARN what really

matters

Get INSPIRED

Make a DIFFERENCE

up close and personal.

13
 Tuesday May 24th,2011
Peter Fisk.

Genius Marketing. The 21st Century Toolkit.

 Tuesday May 31st,2011
Guy Browning.

Brain Power. Learning to Think Differently.


Tuesday Jun 14th,2011

Larry Hochman.
Value for Life. Customer & Brand Value in the Digital Age.


Sponsored By

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In Collabora'on With

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Course Motto

Citius est melius

Sustainability

Leadership

Culture

Cash

Conversation
Sustainability

Leadership

Culture

Cash

Conversation
Sustainability
Eco-activist, circa 1997
Sustainability
Eco-activist, circa 2007
Sustainability
Eco-activist, circa 1997
Sustainability
Whats New?
Sustainability
The Science

Source: IPCC
Sustainability
The Science

Source: IPCC
Statistics

P<0.05
Statistics
Correlation and causation
Statistics

Intervening variable
Z
Cause-effect

X Y
X Y
Statistics

Beware the eye-catching headline:

Bottled water linked to

healthier babies
Statistics

Affluence

Bottled Healthier
water Babies Bottled Healthier
water Babies
Sustainability
Business Impacts
Climate
Law
Ethics
Sustainability
Business Impacts: Climate
 Sustainability
Business Impacts: Law
30

25

20

billions 15

10

0
Scottish & Southern Lloyds TSB

Turnover () CO2 (tonnes)

Sustainability
Ethics
Sustainability
Ethics
Sustainability
Carbon fingerprint
Sustainability

Leadership

Culture

Cash

Conversation
Leadership
Leadership

??? Leadership
Leadership

Authentic Leadership
Leadership

Primal Leadership
Leadership

Resonant Leadership
Leadership

Living Leadership
 Leadership

Courageous Leadership
Leadership

Tribal Leadership
Leadership

Spiritual Leadership
Leadership

Servant Leadership
Leadership

Liquid Leadership
Leadership
Leadership
Before Darwin

Source: Jim Collins,

Good to Great
Leadership
After Darwin

Source: Jim Collins,

Good to Great
Leadership
Good to Great

Source: Jim Collins,

Good to Great
Leadership
Forget...

Charisma
Balance
Authenticity
Coaching
Strategy
Strategy
Execution

I could leave our strategy plan on a plane, and

it wouldnt make any difference. No one could
execute it. Our success has nothing to do with
planning. It has to do with execution

Richard Kovacevich, CEO of Wells Fargo

Leadership
5 things great leaders know

Where the organisation is going

How people feel
What is going on
How to build great teams
Who they are
Leadership
Hurry Sickness
Personal Reflection
Sustainability

Leadership

Culture

Cash

Conversation
Culture

Human Capital
The commitment dividend
Social Capital
Sustainability

Leadership

Culture

Cash

Conversation
Culture
How to engage people

S
E
A
Culture

Solidarity
sociability & purpose

Energy
Autonomy
Sustainability

Leadership

Culture

Cash

Conversation
Finance & Accounting
Luca Pacioli (1445-1517)
The real Godfather
Finance & Accounting
Four Golden Rules

1. Every transaction must have at least two parts:

Debit and Credit always shown left and right
2. A double entry system involves recording the
effects of each transaction as debits and credits
3. The left hand side of an account is the debit
side, and the right hand side is the credit side
4. The accounting equation:
Assets = liabilities + capital
Finance & Accounting
T accounts

Account Title

Debit Credit

Left Right
Finance & Accounting
From accounts to equations

ASSETS = Liabilities + Capital

Debits Credits

Left Right
Finance & Accounting
The Balance Sheet
The balance sheet documents the
accounting equation at a particular point in
time
As the name implies it has to balance
i.e. the value of the assets must be equal
to the claims made against those assets
(liabilities)
Finance & Accounting
A Balance Sheet: Example
Honest Johns Motors & Repairs

Assets Liabilities
Accounts payable 20,760
Cash at Bank 50,340
Mortgage payable 201,000
Accounts receivable 17,790
221,760
Repair supplies 14,610
Repair equipment 110,700
Land 60,000 Capital
Building 255,000 John Knell, Capital 286,680
508,440 508,440

Assets = Liabilities + Capital

Supply Chain Management
Supply Chain Management
Hire someone who
understands this
Economics
Economics
Sustainability

Leadership

Culture

Cash

Conversation
From 4Ps to 4Cs

The 4Ps (product, place, promotion, price)

are being taken over by the 4Cs:

Conversation
Customisation
Community
Co-Creation
Conversation
Foreign Language
Foreign Language

Foreign Language

n hu shu yngwn ma

knee hoy shure ing wen ma

Conversation
The long tail
Conversation
Wikipedia to wiki-everything
Conversation
Social media =
conversational media
Conversation
Foes

ihumpedyourhummer.com; paypalsucks.com; Stop the

great HSBC Graduate Rip-Off facebook campaign
Conversation
Friends
Rise of the prosumer
Neuromarketing
 Neuromarketing

Source: McClure et al, Neural Correlates of Behavioral Preference for Culturally Familiar Drinks , Neuron, Vol 44(2), October 2005
 Neuromarketing

Source: McClure et al, Neural Correlates of Behavioral Preference for Culturally Familiar Drinks , Neuron, Vol 44(2), October 2005
Summary
In Collabora'on With

97
Sponsored By

98


THANK YOU



100

Shaun Smith. Tuesday Nov 29th,
Bold

How to be Brave in Business and Win.

 14 60
BRANDS LEADERS

PURPOSE

Led

think differently
" " "behave boldly
inspire many
" " " "infuriate some 102
 Eye
Opening

Thought
Provoking

engaging
experience

Tuesday Nov 29th,

the most innovative strategies practiced

by business leaders today.
103