Title Name of the selected advertisement : Friend ,

Duration of the advertisement : 90seconds.

Introduction of the advertisement: The selected advertisement is the advertisement of

Grameenphone . Which title name is “Friend”. This advertisement focused recent year by
various television Channels of our country. In the advertisement, Grameenphone focused
that how their strong and fast class network services help the two characters (Friends) to
maintain their mutual relationships and keep close whether the stay so far from each other
between local and foreign places. This advertisement made a good impact on the
Grameenphone. Because its totally emotional and our local people are like mostly
emotional advertisements. Other side, the selected song(Bondu tomar pothar sathika
china ni o..) as called is needledrop in marketing language is successfully made the
advertisement more attractive to the viewers.
According to the advertisement the following subjects are going to show below:

About Client: This advertisement is created about the first rank mobile operator in our
country as known as Grameenphone. From the view of point its totally an emotional and
deeply show the compromise for the friendship.

About Agency: The creative firm is called agency is the creator of this advertisement,
Which name is “Spotlight”, is the creator of the advertisement(Friend). But the basic
theme was selected by the brand manager of Grammenphone is name Mr.Mahmud
Hossain .He selected the theme about friendship to target the friendship day of this year
and motivate the young generation to get their service. Because young generation is like
to attach with friendship and a good number of mobile phone user are young in our
county.

About the Theme: The theme is created totally based on emotion and the advertisement
successfully capable to introduce this selected subject. Not only the sacrifice for the
friendship was told, but also there were mother love for the son, poverty ,interval,
straggle, brave to new steps were available on the advertisement . Which indicating the
value of friendship in human life again.

About the execution style: According to the advertisement we are saw that , a short but
deeply representation of sacrifice, sad-happiness, straggle and other acts in human life as
known as “Slice of life” in Marketing language are available. Because the elements
(Exposition, conflict between sad and happiness ,resolution) are available on the
advertisement.

Background of the advertisement: According to the advertisement we are saw that,

Literature from urban area as look like residential area of Dhaka and house in foreign
area with snow falling, automobiles repairing shop were in the advertisement. We also
saw that, there were lawyer, employee of Bank, Police members, Old women, court
magistrate and some staffs in the automobiles repairing shop had. There were two shorts
in the ruff with the main two characters(friends) Caste. Some pigeons were there also.
Information of the advertisement: From the collected information are indicating and
we are assure that the advertisement is created by decentralization method and the full
service agency (planning, creating and producing) was followed. Although, the nature of
the advertisement selected by the brand manager of Grameenphone.
According to the advertisement, we are see that the effective source’s attributes
are available in the advertisement. I am going to discuss about those below:

Image(TV): The friend raised his hand to the friend for escaping him from suffer.

According the Credibility: The two components of credibility are available in the
advertisement.
i. Expertise: We are know that Grameenphone giving us the best network
service rather than other mobile network operators. There are no doubt with
the smooth and fast class network service of Grameenphone. Because, their
high technologies, modern machinery, upto1200 network towers, Skillful
employees,