Country Tourism slogan Date Remarks

A
Afghanistan Lets be friends1 Despite decades of war,
many parts of Afghanistan
remain outstanding, ready
to embrace and welcome
its explorers. It has many
historical sites and
attractions to offer for its
tourists. 2
Albania Go on your Way!3 2014 The slogan aims to launch
the new image of Albania
and its tourist potential. It
serves as an entry gate for
foreign investments in the
Balkan region, and a factor
of stability, security and
peace in the region. 4
Algeria Tourism for 2015 Tourism for Everybody is a
Everybody5 movement of individuals,
businesses and policy-
makers acting together to
improve the experience for
disabled tourists and
travellers in the UK6
Andorras The Pyrenean 2012 Tourists in the country are
Country7 encouraged to join sight
seeing activities,
particularly the mountains
of Pyrenean, of which is
the top tourist destination
in Andorras

1
http://www.lonelyplanet.com/news/2016/11/22/map-reveals-tourism-slogans-around-world/
2
http://www.letsbefriendsafghanistan.com/about-2
3
http://albania.al/
4
http://www.balkaneu.com/albania-way-slogan-albania/
5
http://www.tourismalgeria.com/
6
http://www.tourismisforeverybody.org/
7
http://visitandorra.com/en/
 Angola A million tourists, a 2015 Angola is focused on
million creating job opportunities
opportunities8 for its people, from the
sites and attractions that
they offer for its tourists.
Antigua and The beach is just 2012 Antigua and Barbuda has
Barbuda the beginning910 more to offer other than its
beaches. It is also known
for the natives warmth,
sunshine, and for the twin
island experience.
Argentina Beats to your 2012 There are varied
rhythm11 adventures waiting to be
discovered in distinctly
different areas, visitors are
sure to find a pace that fits
their style. The weather
and geography contributes
to the diversity of
experiences that could be
cherished in Argentina
Armenia Visit Armenia, it is 2012 Armenia is a country rich
Beautiful12 in culture and history and
is ideal for those who like
to travel away from hordes
of visiting tourists. This
beautiful country has
plenty to offer in terms of
ancient sites, delicious
cuisine, and friendly
locals.13

Australia Theres nothing 2012 The campaign has focused

like Australia14 on Australia's strengths in
8
https://www.lonelyplanet.com/angola
9
http://www.antiguanice.com/v2/client.php?id=775
10
http://www.antigua-barbuda.org/index.htm
11
https://www.welcomeargentina.com/index_i.html
12
http://www.tourismarmenia.org/#axzz4kcuBsTwD
13
http://www.travelbusy.com/visit-armenia-it-is-beautiful/
14
http://www.australia.com/en
 food and wine during
2016, as well as placing a
renewed focus on its world
class aquatic and coastal
experiences both major
decision-making factors in
Australia's key
international tourism
markets. 15

Austria Arrive and 2012 Visiting Austria will allow

Revive16 you to encounter real,
authentic nature. Any
length of Austrian time
surrounded by the pristine
natural landscape will do
wonders for the soul.17
Azerbaijan *no slogan The rich historical, cultural
available* and natural heritage of the
Logo: rising star and country attracts visitors
oil well from all over the world.
Untouched nature, mineral
springs, the world's only
oil field treatment -
naphthalene, a unique
ancient architecture,
unique culture, cuisine,
and more contribute to the
formation in Azerbaijan of
all types of tourism:
business, sport, medical,
cognitive, hunting, exotic,
beach and even
gastronomic.18
B

15
http://www.tourism.australia.com/en/about/our-campaigns/theres-nothing-like-australia.html
16
http://www.austria.info/uk
17
IBID
18
http://azerbaijan.travel/en/pages/17-Azerbaijan-as-tourism-destination
 Bahamas Its Better in The 2012 The beaches in Bahamas is
Bahamas19 one of the best beaches in
the world. It is best for
getaways with families and
friends.
Bahrain Ours. Yours. 2016 The campaign emphasizes
Bahrain20 the countrys strengths
which are the peoples
warmth and welcoming
attitude
Bangladesh Beautiful 2012 As Bangladesh is known
Bangadesh21 for its economic and social
problems, their tourism
aims to focus on their
beautiful landscapes
Barbados Brilliant 2015 Barbados aims to show the
Barbados22 world its capacity to
attract tourists all over the
world. It showcases the
brilliance of its tourist
destinations.
Belarus Hospitality beyond 2014 The tourism campaign of
Borders23 Belarus focuses on its
people, particularly the
warmth and hospitality
showed by the
Belarusians.
Belgium The Place to be24 2012 Belgium emphasizes its
tourist destinations. It
implies that the country
has more to offer than the
usual getaway for the
tourists. It provides quality

19
http://www.bahamas.com/
20
http://www.bahrain.com/en/Pages/default.aspx#.WUo5CIyGPIU
21
http://visitbangladesh.gov.bd/
22
https://www.visitbarbados.org/
23
http://www.belarus.by/en/travel
24
http://www.belgiumtheplaceto.be/
 experience for the people
all over the world.
Belize A Curious Place25 2016 Many people are not aware
of the existence of Belize
which makes its culture
and country a mystery
Benin Revealing Benin 2014 Since Benin is just a small
country, its campaign is
focused on letting the
world know of its
existence while at the
same time aims to promote
its tourist destinations
Bhutan Happiness is a 2011 The tourism campaign is
Place26 influenced by Bhutans
popularity of measuring
national development with
its Gross National
Happiness Index 27

Bolivia Bolivia awaits 2012 The state of Bolivia has

you28 more to offer. It allows for
people to experience
different activities that will
definitely last a life time.
Bosnia and The heart of SE 2016 The tourism campaign of
Herzegovina Europe29 Bosnia and Herzegovina
showcases its geographical
area to which is the center
of Europe.
Botswana Our pride, your 2011 Botswana focuses on its
destination30 ability to flaunt and
showcase its tourist
destinations.

25
https://www.belize.com/
26
http://www.visitbhutan.com/
27
https://www.theguardian.com/world/2012/dec/01/bhutan-wealth-happiness-counts
28
http://www.bolivia.travel/
29
http://www.discoverbosnia.com/
30
http://www.botswanatourism.co.bw/
 Brazil Brasil- 2012 Brazils campaign is
sensational!31 centered on showing its
ability to encourage people
to cherish the memories
built while at the same
time enjoying the beautiful
sceneries of Brazil
Brunei A Kingdom of 2011 There isnt much known
unexpected about the tourism in
Treasures32 Brunei which makes it a
goldmine or a treasure
waiting to be found
Bulgaria A discovery to 2013 Based on their surveys and
Share33 research, not much people
traveled to Bulgaria but
after their stay in the
country, they would
definitely opt to travel
back again and promote it
to others
Burkina Faso The land of upright 2012 Burkina Fasos main
people34 attraction is not its
landscape, but its people.
They are known
worldwide to practice
genuine care and
hospitality.
Burundi Beautiful 2013 The tourism campaign
Burundi35 aims to basically promote
Burundi- not only to
showcase its destinations
but also, to let the world
know of how good are its
people.

31
http://www.visitbrasil.com/en/
32
http://www.bruneitourism.com/
33
http://bulgariatravel.org/en/
34
http://www.burkina.com/
35
http://www.enjoyburundi.info/for-the-tourist/
 C
Cabo Verde No stress36 2012 Cabo Verdes campaign
aims to show the world
how beautiful are its
destinations. The state is
perfect for those who are
seeking to relax and enjoy
the climate of the country.
Cambodia Kingdom of 2012 The Kingdom of Cambodia
Wonder37 is set to take its place as
one of South East Asias
most fascinating and
rewarding
destinations. Nobody
leaves Cambodia
disappointed. The exotic
land of the Angkor Kings
lies waiting to be explored.
38

Cameroon All of Africa in One 2014 Its diversity in terrain and

Country culture has led to
Cameroon being referred
to as "Little Africa" or "All
Africa in one country." It
also boasts some of the
richest and most diverse
wildlife in the continent
and is a dreamland for
safari lovers, eco tourists,
hikers and culture
seekers.39
Canada Keep Exploring40 2012 The multi-language global
campaign, Canada. Keep
Exploring, significantly

36
http://www.caboverde.com/ilhas/maio/guide-e.htm
37
http://www.tourismcambodia.com/
38
http://www.globaltravel-cambodia.com/cambodia.php
39
http://edition.cnn.com/travel/article/all-africa-one-country-cameroon/index.html
40
http://caen-keepexploring.canada.travel/
 evolved to give consumers
a better understanding of
what a complete trip of
exploring in Canada could
look like.
Central African *no slogan 2015 The Central African
Republic (CAR) available* Republic is currently in the
midst of a violent, poverty-
fuelled state of civil war
and most governments
advise against all travel to
the region.41
Chad *no slogan A largely semi-desert
available* country, Chad is rich in
gold and uranium and
stands to benefit from its
recently-acquired status as
an oil-exporting state.42
Chile All are welcome43 2013 Chile is more focused on
the traveler's experience
of the landscape and also,
on the order to engage to a
more diverse audience,
conveying the essence of
the local culture.44
China China like Never 2012 Chinas tourism campaign
Before45 aims to show the different
destinations of the
country. It has more to
offer than its historical
sights and cultural
activities which are the
strength of China.

41
http://www.economist.com/node/18558041
42
http://www.bbc.com/news/world-africa-13164686
43
http://chile.travel/en/
44
http://www.caribbeannewsdigital.com/en/noticia/chile-launches-new-international-tourism-campaign
45
http://www.cnto.org/
 Colombia Colombia is Magical 2013 The new strategy
Realism46 highlights unique
experiences that tourists
can enjoy in Colombian
destinations, such as
hiking on beaches in the
midst of a parade of sea
turtles, discovering a lost
city, sailing with whales or
visiting historic places
immortalized in famous
literary work47
Comoros The Comoros of Comoros wanted to show
today and its potential as a dream
tomorrow48 destination for its
travelers, even though it is
reported to have a weak
tourism industry due to an
insecure political climate.
Democratic *no slogan A small but fast-growing
Republic of available* tourism industry, centered
the Congo on the incredible Parc
National des Virunga, has
seen travelers return to
what is easily one
of Africa's most thrilling
and challenging
destinations. 49

Costa Rica Essential Costa 2013 The place, the people, the
Rica50 opportunities - Costa Rica
is a world-class location
for high-tech multinational
companies focused on Life
Sciences, Clean

46
http://www.colombia.travel/en
47
http://www.procolombia.co/en/print/7651
48
https://www.worldtravelguide.net/guides/africa/comoros/
49
http://peaksofafrica.co.za/destinations/central-africa/democratic-republic-of-congo/
50
https://www.visitcostarica.com/en
 Technologies, and
Services. 51

Cote d'Ivoire *no slogan Cote d'Ivoire is one of the

available* most prosperous West
African states because of
the development of cocoa
production and foreign
investment, but is not
protected from political
turmoil. Through which,
Cote dIvoire exhibits a
weak tourism industry. 52
Croatia Full of Life 2016 Life shouldnt just be filled
with days; days should be
filled with life! And there is
nowhere better to put this
philosophy into practice
than in Croatia! 53
Cuba Autentica Cuba54 2012 The real Cuba is vibrant
mix of history and music,
poetry and passion,
adventure and
astonishingly rich culture.
Christopher Columbus
called it "the most
beautiful land human eyes
have ever seen."55
Cyprus Cyprus in your 2012 Whatever the season,
Heart56 Cyprus provides ample
opportunity to experience
something new,
interesting and exciting,
including activities, events,
customs and places that
51
http://essentialcostarica.com/
52
https://www.cia.gov/library/publications/the-world-factbook/geos/print_iv.html
53
http://croatia.hr/en-GB/trip-ideas/Full-life
54
http://www.visitcuba.com/
55
https://www.ukraine-itm.com.ua/eng/news?n_id=706
56
http://www.visitcyprus.com/index.php/en/
 are unique and special to
the island.57
Czech Republic Land of Stories58 2015 Mysterious treasures,
paranormal phenomena in
the gloomy woods or a
direct entrance to hell. All
of this can be found in the
Czech Republic, the land of
mysterious legends.
Experience mystique and
adventure that will
certainly give you goose
bumps.59

57
http://www.visitcyprus.com/index.php/en/
58
https://www.czechtourism.com/home/
59
https://www.czechtourism.com/p/uk-the-land-of-stories/