Fastest Growing Mobile Data Company Partners with Leading Marketing Data

Innovator to Mine New Mobile User Insights

Skydeo and AnalyticsIQ join forces to help brands and agencies learn more about the people using
mobile apps and target them for precise advertising.

Atlanta, GA, September 12, 2017 --(PR.com)-- AnalyticsIQ, a leading predictive analytics and consumer
marketing data company, today announced its partnership with mobile data platform provider, Skydeo.
The new partnership will provide Skydeo clients with additional targeting capabilities and deep insights
on mobile app audiences by incorporating AnalyticsIQ's rich, detailed consumer affluence information.

Skydeo, known for its deterministic data network, leverages mobile behavioral and geo location activity
data to help advertisers target relevant audiences across mobile - all in a privacy compliant manner.

For example, a Skydeo Travel segment consisting of 7 million devices may include people who use
specific travel apps. It may also include people who have visited an airport, hotel chain or Las Vegas
casino in the past 30 days. With the addition of the AnalyticsIQ data, advertisers can further refine and
narrow their target audience. Advertisers may now choose to target only those travelers who are in the top
25% of discretionary income spenders.

Skydeo's partnership with AnalyticsIQ lets us create high value mobile audiences and insights for brand
advertisers, agencies and their platforms, states Mike Ford, CEO of Skydeo. By combining our two
data sets, we can now apply AnalyticsIQ's discretionary spending and household income level data to our
deterministic mobile audiences. This means advertisers have an incredible opportunity to launch
people-based marketing campaigns.

According to the IAB, mobile now accounts for the majority of digital ad spending, over $36.6 billion
annually to be exact. Marketers aren't the only ones spending time and money across mobile; consumers
are too. The time U.S. consumers are spending on their phone and in mobile apps is continuing to rise, up
to about 5 hours per day. And there are no signs of the mobile revolution slowing down.

As marketers invest more in mobile advertising, the need for precise, accurate, people-based data is
growing as well, states Anna Brantley, Senior Vice President of Strategic Partnerships at AnalyticsIQ.
By working with Skydeo, our sought-after purchase, spending and income data can now be used by
marketers to zero-in on their ideal mobile audience. Together, we believe this partnership is a
game-changer for mobile advertisers and will lead to improved ROI, adds Brantley.

Both companies are excited to announce that AnalyticsIQ data is now readily available for Skydeo
clients. To learn more about using AnalyticsIQ data within Skydeo's mobile advertising platform, contact
Skydeo today at https://skydeo.com/.

About AnalyticsIQ
AnalyticsIQ is a leading predictive analytics and consumer marketing data innovator. We are the first data

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company to consistently blend cognitive psychology with sophisticated data science to help marketers
understand how and why consumers make decisions. Our accurate and comprehensive PeopleCore
consumer database provides unrivaled insights to advertisers, agencies and technology providers. Our
data helps brands fuel personalized experiences across channels including direct mail, email, online,
mobile and TV. Recognized as one of the Top 100 Most Promising Big Data Solution Providers in
2017 by CIO Review, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of data
analysts, scientists, and cognitive psychologists with over 100 years of collective analytical experience.
For more information, visit www.analytics-iq.com and follow us on Twitter @AnalyticsIQ.

About Skydeo
Founded in 2015, Skydeo is the fastest growing mobile data company with a 100% deterministic, global
data set. Skydeo provides mobile audiences and insights to brand advertisers, agencies and their platforms
in auto, retail, tech, gaming and financial services. Skydeo enables investment research companies to
predict revenue ahead of earnings through our exclusive data sets. For more information, visit
https://skydeo.com.

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Contact Information:
Blinc Digital Group
Brie Pinnow
(347) 948-5824
Contact via Email
www.analytics-iq.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/729494

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