Building Support To Make College Free - Dec To Sept Trends

Building Support to
Make College Free

Topline Support for State-Funded Tuition
Dec.16 Sept. 17
Research Objectives and Methodology
PSB conducted four surveys of the American general public to identify
the most effective ways to build support for free college tuition.
Research Objectives Quantitative Survey Methodology
Gauge overall support for free college tuition PSB conducted four online surveys of
Americans ages 18+:
Measure the popularity of possible
requirements for free-college eligibility December 5-8, 2016 N=834 (MOE +/-3.39%)
April 3-6, 2017 N=1001 (MOE +/-3.10%)
Determine which free-college messages August 8-11, 2017 N=1000 (MOE +/-3.10%)
are most believable and persuasive. September 5-8, 2017 N=1025(S) or N=979(F) (MOE +/-2.19%)
Test attitudes towards different funding Samples were weighted by age, gender, race,
sources for free-college education level and region.
Measuring Support for Free Tuition
Respondents were asked their level of support for free college tuition. Specifically:
Do you favor or oppose {your state} | {the federal government}* providing free
tuition at public universities or colleges for anyone who is academically qualified?
Respondents could choose:

Strongly support
Somewhat support
Somewhat oppose
Strongly oppose
*Federal-level free tuition is only asked in the September survey.

Trends by Age Strongly Support
Strongly Support:
66
62
57 56
52
47 46 47 45 48 45
40 41 41
35 36 37 39 39 37
33 34 34 32 31
27 28
23 24 25
Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept
(S) (F) (S) (F) (S) (F) (S) (F) (S) (F) (S) (F)
All 18-34 35-44 45-54 55-64 65+
December-QTUITION2/ April-QPRETUITION2/ August-Q3/ September-QLA1 & QLA2. Do you favor or oppose your state/the federal government providing free tuition at public universities or 4
colleges for anyone who is academically qualified?
Trends by Age Strongly Support & Overall Support
Somewhat Support:
Strongly Support:
24
26
31 28 28
33
37 35 41 39
33 33
38 33
47 28
35 36
32 29
36 35 36 35
35
39 43 40
33 41
66
62
57 56
47 52
40 41 41 46 47 45 48 45
35 36 37 39 39 37
33 34 34 32
27 28 31
23 24 25
Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept
(S) (F) (S) (F) (S) (F) (S) (F) (S) (F) (S) (F)
All 18-34 35-44 45-54 55-64 65+
Trends by Gender Strongly Support
Strongly Support:
51
47 46 45
44 43
40 41 41
35 36 35 37 36
34
Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept
(S) (F) (S) (F) (S) (F)
All Male Female
Trends by Gender Strongly Support & Overall Support
Somewhat Support:
Strongly Support:
31
31 33 34
37 33 35 31 34
38 40 36 39
38 33
51
47 44 46 45
40 41 41 43
35 34 36 35 37 36
Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept
(S) (F) (S) (F) (S) (F)
All Male Female
Trends by Education Strongly Support
Strongly Support:
52 50
47 46
41 41 41 41 43 43
40 40 40 38
35 36 37 36
34
30
Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept
(S) (F) (S) (F) (S) (F) (S) (F)
All HS or less Some college College+
Trends by Education Strongly Support & Overall
Support
Somewhat Support:
Strongly Support:
31 31
31 35
40 35 34
37 33 35 36 35 41 35
38 30 33
34 30
37
52 50
47 46
40 41 41 40 41 41 43 43 40
35 36 38 37 36
34
30
(S) (F) (S) (F) (S) (F) (S) (F)
All HS or less Some College College+
Trends by Race/Ethnicity Strongly Support
Strongly Support:
69 67 66
65
61 58 56
52
47 44 47 47 46
40 41 41 39 41 42
35 33 34 36
29 32
Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept
(S) (F) (S) (F) (S) (F) (S) (F) (S) (F)
All White Black Hispanic Asian + Other*
colleges for anyone who is academically qualified? *Base lower than 100
Trends by Race/Ethnicity Strongly Support & Overall
Support
Somewhat Support:
Strongly Support:
25 25 30
27 20
29 33
31 35
37 35 52 39
33 41 34
38 35 31
33
37 31
39 35 36
69 67 65 66
61 58
47 52 56
40 41 41 44 41 47 47 46
35 39 42
34 36
29 33 32
Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept Dec Apr Aug Sept Sept
(S) (F) (S) (F) (S) (F) (S) (F) (S) (F)
All White Black Hispanic Asian + Other*
colleges for anyone who is academically qualified? *Base lower than 100
Trends by Party Identification Strongly Support
Strongly Support:
64
58 57
52 50
47 48
41 41 43
40 40
35 33 35
28 26
23 24
21
(S) (F) (S) (F) (S) (F) (S) (F)
All Democrat Republican Independent
Trends by Party Identification Strongly Support & Overall
Support
Somewhat Support:
Strongly Support:
28
31 33
31 41 36
37 33 35 28
40
38 37
38 39
36 28 33 34
35
64
58 57
47 48 52 50
40 41 41 43
35 40
33 35
28 26 24
21 23
(S) (F) (S) (F) (S) (F) (S) (F)
All Democrat Republican Independent
Trends by Ideological Alignment Strongly Support
Strongly Support:
70
62
57
50 53
47 46 44
40 41 41 43 43
35 33
27 28
21 23 23
(S) (F) (S) (F) (S) (F) (S) (F)
All Liberal Conservative Moderate
Trends by Ideological Alignment Strongly Support & Overall
Support
Somewhat Support:
Strongly Support:
22
36 29
31 40 36
37 33 35 41 39 40
38
39
45
30
33 26 33
70 30
62
53 57
47 50
40 41 41 43 43 46 44
35
33
27 28
21 23 23
(S) (F) (S) (F) (S) (F) (S) (F)
All Liberal Conservative Moderate

Building Support To Make College Free - Dec To Sept Trends

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Building Support To Make College Free - Dec To Sept Trends

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Building Support to

Make College Free

Respondents could choose:

*Federal-level free tuition is only asked in the September survey.

All 18-34 35-44 45-54 55-64 65+

All 18-34 35-44 45-54 55-64 65+

All Male Female

All Male Female

All White Black Hispanic Asian + Other*

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