ELECTIVE-II (Group B)

RETAIL MANAGEMENT
Subject Code : 10TX751 IA Marks : 25

No. of Lecture Hrs./ Week : 04 Exam Hours : 03

Total No. of Lecture Hrs. : 52 Exam Marks : 100

PART A

UNIT - 1
Marketing: Retailing, Role, Relevance & Trends. Retail Customer, Retail
market segmentation & franchising, Relationship marketing in Retailing., Social
Marketing in Retail management. 6 Hours

UNIT - 2
Strategic management: Retail in India, Services marketing and management,
Brand, Management, International / Strategies, Pricing, Advertising & sales
promotion.
6 Hours

UNIT - 3
Operations: Retail location strategy, Product and Merchandise management,
Logistics & SCM, Security measures, Footfalls / computerized methods & non
computerized methods, Visual / display methods, Fashion designing.
8 Hours

UNIT - 4
Finance: Accounting Methods, Capex planning, Risks Capex planning,
Accounting Processes, Accounting methods, WIP, Strategic cost management,
Management of Obsolete goods.
6 Hours

PART B

UNIT - 5
Human Resources: Retail organization, Laws involved in HR, Motivation,
Customer psychology, aining needs for employee.
6 Hours
UNIT - 6
Legal & compliances: License, Contracts & Recovery, Legal Process, PF/ESIC
& Exemptions, PPF IR Law, Shops & establishments, IPR (International
patents & Trademarks).
6 Hours

UNIT 7
Mall Management: Types of Various retail formats, Concepts in mall design,
Factors influencing Malls establishments, Aspects in Quality management,
Statistical methods used in measuring mall performance.
8 Hours

UNIT 8
Retail Life Cycle Innovation / Acceleration / Maturity / Decline, Multi-
Channel Retailing, 6 Hours

Text Books:
1. Retail Management- A Strategic Approach, Alibris, Prentice Hall,
Mar., 2006
2. First Steps In A Retail Career, Wrice Mark, Macmillan Publishers
Australia P/L
3. Communicating with Customers, Euson, B, Jacaranda Wiley
4. Retail Management, Levy and Weitz, McGraw Hill

References:
1. Marketing Management, R. Saxena
2. Retailing Management, Swapna Pradhan, Tata Mc Graw Hill Publishing
Company, New Delhi