Professional Documents
Culture Documents
Address at the opening of the South African Book Fair, 8 September 2017
Zakes Mda
Thanks to the South African Book Development Council for inviting me to make a few
remarks on the state of a reading and writing nation, and to participate in other events of
the South African Book Fair, which they view as an important mechanism for
transformation within the book sector; a platform for inclusive celebration of books and
of reading in our personal lives and are intensely engaged with the written word in its
diverse forms. Reading becomes a culture when it has been internalized into a way of life,
cultural practice. There are many South Africans who have not read a single book since
leaving high school or university ten years ago. They have the ability, but do not care to
use it because reading is not part of their way of life. A culture of reading produces an
engaged and motivated reader who is not reading for utilitarian purposes; for instance,
to pass an exam, to prepare and present a report to the boss or to a prospective client, to
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secure employment, and a myriad other situations that may compel us to read. We are
talking here of reading for pleasure, for edification, for entertainment, and for fulfillment.
A culture of reading can be cultivated at any age, though like all habits, good and
bad, it is best instilled early in childhood. This is difficult for many South Africans. The
National Survey into the Reading and Book-reading Behavior of Adult South Africans 2016
commissioned by the South African Book Development Council found that 60% of our
people are living in households without a single book. It further notes the obvious, that
poorer households with lower levels of education are less likely to have books in their
homes. Only 5% of adults with children in their home read to their children.
South African children from the more comfortable classes a small percentage of
the population have the fortune of being born into a reading culture. They are more
literature, but later a lawyer. My passion for reading began with comic books, a genre
that I continue to devour with relish to this day. There was no intrusion of television those
days, so reading became the predominant family entertainment. The first full-length
adult book that I read when I was eight or nine was Ingqumbo Yeminyanya, an isiXhosa
novel by A.C. Jordan. Later, Sesotho novels by such authors as J.J. Machobane, Thomas
Mofolo and the Khaketlas shaped my literary worldview with their breathtaking
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treatment of the landscape, the importance of setting, the romance and nostalgia of place,
marginalized that we can only conceive of a culture of reading in English. This is not
because books in indigenous languages do not exist. Every year new books are published
in most of the languages of South Africa, in addition to the classics in languages such as
isiXhosa, Sesotho and isiZulu that have had a literary tradition dating from the 1800s.
The problem lies with book distribution rather than the book publishing sector. You may
go to any of our major bookstores chains today, say Exclusive Books or CNA, and ask for
the latest Sesotho novel by Nhlanhla Maake, a Setswana novel by Sabata-Mpho Mokae
or an isiXhosa novel by Ncedile Saule, and the likelihood is that you will not find it in
stock. It is a Catch 22 situation because the bookstores will tell you they dont stock such
novels because no one buys them, but the readers will tell you they dont buy them
Africa today in all spheres of life. Our whole democracy is conducted mostly in English,
a language understood and used by a minority of South Africans. Millions who dont
speak or read the language are left out. They cannot be full participants in our democracy
when they are not informed participants. Of course, we know that low information
voters are a boon to the ruling elite in Africa. Without the critical awareness that is
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brought about by a culture of reading, they cannot hold the ruling elite accountable. They
live in a culture of silence, and that benefits the corrupt rulers while it disadvantages the
nation.
Parliament itself pays only lip service to indigenous languages and privileges
English, as honorable members childishly ridicule those who break the Queens language
in their shoddy speeches. One wonders why they dont present these speeches in their
own languages as Afrikaner members proudly do. Infantile giggles and titters and howls
become the order of the day. A grammatical mistake becomes a joke that will be repeated
for that whole session. The message is clear: you do not belong in these august halls if
In this kind of environment where indigenous languages are disrespected and despised
even by their own speakers we would not expect bookstores to stock books in them.
Cultures evolve; they are acquired and discarded as per need. I remember in my
teens how it was fashionable to read James Hadley Chase and Peter Cheney. Every
township youth of my generation read these authors. We exchanged books and competed
on who had read the most titles. We awaited the release of a new title with eagerness.
Even those who came from homes that had no culture of reading, the equivalents of
todays 60 percenters living in households that do not have a single book, were not left
out. To become part of the conversation you had to read these authors. Or Mills and Boon
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for some girls. From this pulp fiction, a new culture of reading was cultivated. Those
teenagers grew up to be great readers of books of literary fiction and non-fiction. Some
Talking of pulp fiction, this reminds me of how the Onitsha Market Literature in
the 1950s and 60s took Nigeria by storm and cultivated new readers among the neo-
literates and semi-literates. These were books and pamphlets, mostly fiction but also self-
help, written in many varieties of English including pidgin and creole, that were so
popular that everywhere you went, in buses and taxies, in bars and waiting rooms, even
in offices under the desk, people would be reading these books. Many of those readers
graduated to reading Achebe and Soyinka, and other masterpieces of world literature.
Onitsha played a significant role in making Nigerians the lovers of books they are today,
The Nollywood you see today follows the DIY attitude established by Onitsha. It
is the same effect that television had on our township reading culture. The moving image
And yet words create worlds much more effectively than the moving image will
ever do. As a reader, you re-create with your imagination; you become a co-creator with
the author as you convert in your mind words into images, and as you complete what
has been omitted, since no story will ever tell you everything. Good stories thrive on
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omission and restraint. Film and television, on the other hand, give you worlds that have
been fully created by others ready-made worlds. You, the viewer, are therefore not part
of the creative process; you are a mere consumer of someone elses creation.
Electronic media are an essential innovation and cannot be wished away. They
serve an important function. But the consumption of electronic media should not be at
the expense of book-reading. These media, after all, are ephemeral. The book, on the other
hand, is patient. It allows you to read, pause, consider, and re-read once more. Book-
Electronic media, however, are not the enemy some people tend to think they are.
They may compete with books for our leisure time or undermine reading as an
institution, but they can be used to cultivate and enhance book-reading. It is a crying
shame that our national broadcaster doesnt have programs in its various platforms
dedicated to book-reading where books are reviewed for all ages, discussed, competitions
held on book-reading, and activities of book clubs covered. Imagine how such programs
would make book-reading trendy, as they would be hosted not by dowdy professors and
Social media has taken the lead from broadcast media in this regard. There are
many YouTube channels by individuals and by informal reading groups that feature
book reviews. Some of these become so popular and garner so many views that they
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do not only spread the book-reading message but also earn the channel owners a
livelihood.
We often hear that social media have created a lonely dislocated generation. This
may be correct as these media encourage individualism and antisocial behavior. For
instance, they may isolate families even at dinner table where each member is focused on
his or her gadget instead of homely and love-filled conversation. One of my daughters
invited me for dinner at a restaurant the other day, and as soon as we sat down she took
out her smartphone and started thumbing it intently. I dont think she understood what
my problem was when I told her that next time she should invite her smartphone to
broadened the community and globalized it. Many people who first met on Facebook or
Twitter have established friendships that extend beyond the tiny smartphone screen into
real-life. They have flown from Mongolia to visit new friends in Bloemfontein. Of course,
a broader community multiplies the dangers of predators and perverts. But we deal with
I am more interested in the benefits that already flow from these media. Even
though some of them have contributed to the short attention span of this generation
with their 140 characters, brief videos, Vines and even briefer gifs some of them are
being used effectively to enhance book-reading. A lot of the young people who read my
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books do so because they saw peers posting their covers, Facebragging and
humblebragging on Twitter about what they enjoyed or hated in them. Books then
become an important topic of discussion, and those who do not want to be left out read
them as well so that they may be part of that woke and lit conversation. Others have
thinking here of such media personalities as Tebogo Ditshego with his @ReadaBookSA
whose followers view book-reading as a badge of smartness and suavity. Indeed, their
slogan is #IntellectualSwag.
quintessential book readers, we can marry the two. An interesting program that is
performing wonders in cultivating a culture of reading is run by Palesa Morudi and her
partners in Cape Town. Called Cover2Cover Books it was established in 2010 as a social
enterprise to fill a gap in the publishing market namely, the millions of teenagers living
in South African townships not serviced with books. Besides its conventional book
publishing activities for young readers and the trade market, I am fascinated most by
their harnessing popular technology through their FunDza Literacy Trust to grow a
community of readers. Stories serialized on their mobisite are accessed via cellphones by
more than sixty thousand readers spread throughout South Africa. This is interactive
reading as readers exchange views on the stories. Later, some of this fiction is published
as hardcopy books. Some of these readers write their own stories that are circulated in
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the same manner. The program does not only create new readers, but new writers as well.
There are book clubs throughout South Africa, and the wonderful thing about
them is that they were not imposed from the top by some official or government structure
but emerge from the grassroots, initiated by community members themselves. Those of
us who are writers are occasionally invited to such places as Qwaqwa or Butterworth
whenever the book club is discussing our books and we happen to be available.
What will strike you about the informal reading circles and book clubs is that they
are predominantly female. On rare occasions, you find one or two men here and there.
Barbara Sicherman observes that literature, particularly fiction, has been crucial in the
Developmental psychologists suggest that stories are so appealing because they relate to
issues in readers lives in emotionally powerful waysAt all ages women and girls read
more fiction than do boys and men. This was true in the late nineteenth century as it is
today. The reason for this predilection have yet to be fully explored; among those
advanced are womens socialization to be attentive to the emotions of others and their
need to find satisfactions unavailable in other ways.1
Perhaps we need research of our own here on why men dont join book clubs and
what can be done to socialize them into a culture of reading. This is of utmost importance
to me because I see it as the only way to teach men to be in touch with their emotions and
to humanize them out of patriarchal values. It does not matter to me if they decide to
1
Sicherman, Barbara. How Books Inspired a Generation of American Women. Chapel Hill: University of North
Carolina Press, 2010. page 2
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form their own male book clubs if that is what makes them feel safe and comfortable, as
long as they get to read books, especially fiction which inherently deals with interiorities,
feelings and emotions in addition to critiquing social and political structures. After all
women have found agency in spaces occupied by women. I have observed in many book
clubs I have attended in South Africa that women, without being schooled in feminist
and formulate their own language of resistance in their interpretation of the books they
read.
According to the South African Book Development study that I mentioned, the
library tops the list of places where adult South Africans prefer to obtain their books. One
in four adult South Africans visits the library. The study however is silent on the
frequency of these visits. Is it one in four every week, every year, in their lifetime? Book
buying is crucial, for it sustains the business of writing. But in a poor country like ours
we need a library in every town, every township, every village. We need mobile libraries
Finally: people don't only read for literary edification. There are many kinds of
readers out there. That is why I celebrate the emergence of celebrity biographies in
todays South Africa. Most readers of celebrity biographies do not aspire to a literary
culture, they dont desire to be ennobled by the book, they do not consciously or overtly
hope to gain insight into the human condition; they are not searching for timeless truths;
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they are not looking for proficiency with words. Celebrity books create their own
readership. They convert non-book-readers into readers. Normally (not in all instances)
these are not people who would also read Hear Me Alone by Thando Mgqolozana or The
Yearning by Mohale Mashigo or Dancing the Death Drill by Fred Khumalo. They are not
looking for a great turn of phrase or lyrical prose. They are reading to satisfy their inner-
Shwashwi. Such books, of course, have no longevity. But the transformative possibilities
Celebrity books bring a lot of money to publishers and some want to churn them
out of the conveyer belt without proper editing, disrespecting these new and young
readers because they think they have no discernment. But I must stress that poor
editing is the bane of South African books generally, even so-called quality fiction and
non-fiction by reputed publishers. Ask book-page editors and reviewers what they go
through reading our careless books. Charl Blignaut of City Press writes,
I think publishing is in a bit of a crisis as corners are cut and editors and proofreaders
seem to be where the pinch is felt. In my experience, it started almost two years ago
when a major publisher released one of their biggest books of the year [we wont
mention it here] my eyes popped when I saw the many mistakes littering the first
edition.2
unabated, in some cases for award-winning books published by our major publishers
2
Blignaut, Charl. Email Interview. August 7, 2017
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Publishers in South Africa are letting reader and writer down, and disrespecting
them. Such shoddiness will be the death of the book. Already fears have been expressed
in many quarters that the book has no future. Some talk of the pending demise of reading
and writing itself, as new ways of transferring knowledge and enjoyment from one
source to another are developed. In such a dystopia reading and writing will revert to
the specialized skill it used to be in the Middle Ages, where only monks were empowered
with literacy and literary ability, or in the old Soninke civilizations of Gana (which also
went by the various names of Dierra, Agada and Silla after each incarnation as narrated
in the epic Dausi, Gassires Lute) located between the Senegal and the Niger Rivers in the
fourth century AD (or CE, if you prefer). In that pre-colonial African civilization writing
and reading were left to the women who used the Taffinigh script, while men went to
joust in duels and fight wars or were just being obnoxious to their neighbors, the Tuaregs
once cultivated produces more readers and more readers produce more writers, who
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