Professional Documents
Culture Documents
Julianna Cohen
Prof. Rodrick
ENGL 115
21 September 2017
Annotated Bibliography
Dunlop, Sally, et al. "Marketing to youth in the digital age: the promotion of unhealthy products
and health promoting behaviors on social media." Media and Communication, vol. 4, no.
libproxy.csun.edu/login?url=http://link.galegroup.com/apps/doc/A459001254/OVIC?u=c
products and harmful substances with a more specific focus to children and young adults.
The article brings forth statistics and facts of companies and what percent of social media
platforms these companies to advertise to their target public are using. This article brings
forth an important fact about the identity of social media and while it is viewed by the
public and portrayed as a positive thing in the world, it does contain negative content and
allow negative practices that can alter its identity in the publics eyes. The article also
introduces the positive advertising done by companies on social media which allows the
public to form their own opinion and that identity can be swayed by many things but the
Kumar, V. and Bala Sundaram. "An Evolutionary Road Map to Winning with Social Media
Marketing." Marketing Research, vol. 24, no. 2, Summer 2012, pp. 4-7. EBSCOhost,
libproxy.csun.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh
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companies are trying to integrate the use of social media into advertising and establishing
an online identity to their customers. Companies use social media to connect with
customers and create a way to understand their customers and their use of social media to
ways to advertise and create an identity with the public that allows products or services to
be introduced and reflected upon. Article does provide example of companies use of
social media that do include more successful results and some that were not as successful.
While the article does the show the positive, allowing the negative side to be viewed
Zhang, Chrystal B. and Lin Yi Hsin. "Exploring Interactive Communication Using Social
Media." Service Industries Journal, vol. 35, no. 11/12, 15 Aug. 2015, pp. 670-693.
Discusses how the use of social media with companies and corporations is both becoming
a negative and a positive due to not setting definitive parameters on what the consumer
and business communication can extend to. The article includes experiment example of
how different aspects were involved with the communication and advertisement of an
airline company. The article includes the topic of how the interface of companies and
businesses with consumers could be interchangeable with product placement and actual
communication of getting the profile of a typical costumer and their experience with
products or services. The topic of identity is seen here because how companies portray
themselves over social media is one aspect of how the customer views them and the
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connection of how many people this can spread to can cause impact which speaks to
identity.