Battle Medialab

117 East Boca Raton Rd. Boca Raton, FL 33432

ph. 561 395-1555 fx. 561 395-1225
battlemedialab.com

Digital Design & Online Marketing

2010 Backgrounder
 TABLE OF CONTENTS

.03 Agency Information

.04 Awards

.05 Agency Approach

.06 Client History

.07 Case Studies / 3N2

.08 Case Studies / RCCL

.09 Case Studies / Motorola

.10 Expertise

.12 Partners

.13 Branding

.19 Online Marketing

.26 Print

.29 Video + 3D

.33 Contact

Battle Backgrounder Table of Contents

AGENCY INFORMATION

YEAR FOUNDED
Battle was founded in 2001.

2009 ANNUAL BILLINGS

$1.3 Million

TOTAL NUMBER OF EMPLOYEES

Battle staffs 12 core employees between its Boca Raton, Florida and   
Knoxville, Tennessee offices, supplemented by a small network
of dedicated and specialized contract resources from Osaka to
Luxembourg.

STAFF BREAKDOWN
Being a part of a busy, boutique agency, Battle employees succeed
by being multi-faceted. However, primary responsibilities among our
core staff can be sub-divided as follows:

6 Creative
2 Technical
2 Research & Strategy
2 Account Service

LOCATIONS
Battle - Headquarters
117 East Boca Raton Rd.
Boca Raton, FL 33432

Battle
280 Myers Rd.
Townsend, TN 37882

PUBLICLY OR PRIVATELY HELD?

Battle is a privately held company.

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AWARDS
2004 Gold ADDY – RCCL Animation
2004 Gold ADDY – Motorola Event Design
2005 Silver ADDY – Levitt and Sons Website
TCBA Gold Award – Levitt and Sons Website
2005 Gold ADDY – Battle Stationery Kit Design
2005 Gold ADDY – RCCL Animation
2006 Silver ADDY – Crush Tank Logo
2006 Silver ADDY – Alienware Commercial
2007 Gold ADDY – Alienware National Campaign
2007 Gold ADDY – Alienware Animation
2007 Gold ADDY – Alienware In-Theater Spot
2007 Gold ADDY – RCCL Productions Website
2007 Silver ADDY – K&K Chefs Logo Design
2008 Gold Magellan Award – RCCL Productions Website
2008 Gold ADDY – 3N2 Sales Kit Design
2008 Gold ADDY – 3N2 Logo Design
2008 Gold ADDY – 3N2 Website
2008 Gold ADDY – RCCL Animation Film
2008 Gold ADDY – Alienware Web Animation
2008 Gold ADDY – Wilesmith, First Lunch Commercial
2008 Gold ADDY – Wilesmith, Small Potato Commercial
2008 Gold ADDY – Wilesmith, First Fish Commercial
2008 Gold ADDY – 3N2 Tradeshow Exhibit Design
2008 Gold ADDY – 3N2 Catalog Design
2008 Gold ADDY – RCCL Australia Film Animation
2008 Gold ADDY – 3N2 Website Animation
2008 Silver ADDY – 3N2 Stationery Kit Design
2008 ADDY Best of Show – Design
2008 ADDY Best of Show – Interactive
2008 ADDY Best of Show – Broadcast
2008 ADDY Best of Show – Web Electronic
2009 Silver ADDY – RCCL Productions Website
2009 Silver ADDY – RCCL F&B Website
2009 Gold ADDY – 3N2 Special Effects Internet
2009 Gold ADDY – 3N2 Website Redesign
2009 Silver ADDY – 3N2 Internet Animation
2009 Silver ADDY – 3N2 2009 Catalog
2010 ADDY Best of Show – Interactive
2010 ADDY Best of Show – Advertising
2010 Gold ADDY – 3N2 Website
2010 Gold ADDY – 3N2 Print Advertising
2010 Gold ADDY – 3N2 :30 Commercial Spot
2010 Silver ADDY – Highland Brewing Commercial
2010 Silver ADDY – 3N2 Product Catalog
2010 Silver ADDY – 3N2 Team Catalog
2010 Silver ADDY – Gran Meliá Hotels Video
2010 Silver ADDY – Morse Life Commercial
2010 Silver ADDY – RCCL / Universal Website
2010 Silver ADDY – Battle Business Cards
2010 Gold ADDY – Battle 2009 Demo Reel
2010 Silver ADDY – Battle Promo Illustrations
2010 Gold ADDY – 3N2 Photography
2010 Gold ADDY – Campus Management Video
2010 Gold ADDY – RCCL Captains Corner Animation
2010 Silver ADDY – ADT Select Managed Access Video
2010 Silver ADDY – BFW Belac Animation Video
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AGENCY APPROACH

STRATEGY
We believe that 9/10th’s of the work behind any successful campaign or project is completed
before the client sees a single design treatment. Campaign preproduction is backed by
countless hours of existing data analysis, client interviews and subsequent market research.
Truly understanding what drives our client’s business and what their collective vision is for
the future of their organization allows us to work as a team to develop and implement a
detailed migration path, steering them toward greater success.

CREATIVE PHILOSOPHY
Most clients come to Battle to create or properly steward an effective brand. A brand that
will inspire both customers and employees, ignite sales, and endure the test of time. Great
brands are born of uncommon creativity and as such we put the creative function at the top
of our priorities. It is our most valuable commodity, where we derive the most satisfaction,
and the greatest gift we can give our clients.

CLIENT CULTURE
We are small, streamlined and give our time freely – we believe in relationships, in speaking
with our clients, in knowing them as people as well as business associates. We encourage
our clients to call us at home, to meet us after hours, to strike when the iron is hot. We have
found that by following very simple rules of thumb, we can ensure client satisfaction and
organizational integrity:

Never promise more than you can deliver,

but always deliver more than you promise.
Be fair. Be communicative. Be honest.
Let your work speak for itself.
PROJECT WORKFLOW
We approach all of our projects from an iterative development perspective. Iterative
development is a very simple concept. It is phased development that allows for phased
milestones, ensuring that scheduling, cross-team communication, and final deliverables are
simple, effective and easy to understand. Our multi-tiered methodology, known in house
as the “5 D’s,” and implemented through online project management tools, serves as the
development framework for all client engagements.

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CLIENT HISTORY

3N2 Jewish Federation of Palm Beach

Alienware
Azamara Cruise Lines
Campus Management
Royal Caribbean International
Levitt and Sons
Levitt Corporation
Celebrity Cruise Lines
Motorola
Minto
ADT
Discovery Latin America
General Motors
Global Prevention Services
Univision
Telemundo
Hachette-Filipacchi
Sunbeam
Florida Atlantic University
Wilesmith Advertising
Palm Beach Civic Association
Pulte Homes
Newcastle Marine
Liberty Yachts
Last Minute Travel
Tait Communications
Alzheimer’s Community Care
PGT Entertainment
Dynasty Spas
Showboats International
Susan G. Komen Foundation
U.S. Foundry
U.S. Fabrications

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CASE STUDIES

3N2

3N2 was founded in 2001 by a former Nike executive and built on a simple
foundation. It would be a company for ballplayers, by ballplayers – designing,
manufacturing and selling high performance softball and baseball footwear.
3N2 enjoyed a measure of early success, being adopted by a cult following of
enthusiasts who became evangelists for the comfort and build-quality of the
product line.

Challenge
Unfortunately, 3N2 was unable to translate the passion of its management and
customer base into market success, running headfirst into financial realities that
all but crippled them in 2006. There were investor conflicts, inventory shortfalls
and severe cash management problems, all of which were negatively impacting
customer relations. Simply put, the company was a mess and the brand was in
serious disrepair.

Solution
Battle was named 3N2’s agency of record in June of 2007, and was tasked with
the comprehensive resuscitation and reinvigoration of the 3N2 brand. Battle rolled
out a top-to-bottom rebrand in late 2007 and repositioned 3N2’s marketing focus;
fully integrating online advertising, e-mail marketing, SEO, SEM and social media.
Several product lines were redefined and a range of new products for previously
unexplored segments was brought to market. Battle also worked behind
the scenes, providing ERP consulting, integration and support in an effort to
automate a full range of 3N2 business processes – from inventory and warehouse
management to accounting, CRM and EDI. Battle continues to provide a broad
range of support services for 3N2, the results of which speak for themselves.

Organic brand searches (brand awareness) have increased by 1200%

Online sales revenue has increased 720%
Website visits have increased 375%
Sales conversion rate has increased 150%
Sales transactions have increased 825%

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CASE STUDIES

ROYAL CARIBBEAN CRUISE LINES

Royal Caribbean Cruises Ltd. is a global cruise holiday company that operates
Royal Caribbean International® and Celebrity Cruises®, with a combined total of 28
ships and a passenger capacity of approximately 63,000.

Challenge
Royal Caribbean Productions (RCP), the entertainment division of Royal Caribbean
Cruise Lines, sets the standard for cruise line entertainment and securing the very
best performers is essential to their continued success. As talent is sequestered
at sea for months at a time, turnover is high and recruitment efforts must be both
well targeted and informative enough to accurately portray the day-to-day life of a
performer at sea.

Solution
Battle provides ongoing campaign support for global recruitment efforts for RCP,
including the design and development of collateral materials, poster series, direct
mail pieces, talent databases and a high-impact website. The data-driven Flash
site has become the centerpiece of RCP’s recruiting efforts as well as a showcase
for their original shows. As a result of Battle’s efforts, RCP continues to streamline
their recruitment efforts, garner critical praise, attract the most appropriate talent
and do it all in a style that clearly differentiates them from the competition.

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CASE STUDIES

MOTOROLA

Motorola is known around the world for innovation and leadership in wireless and
broadband communications. A Fortune 100 company with global presence and
impact, Motorola had sales of US $22 billion in 2009.

Challenge
Motorola disseminates a vast amount of marketing collateral. They present
themselves to many verticals, in many markets, and in many languages around the
world. To properly steward a globally recognized brand while continually breathing
fresh creative life into fixed guidelines is every corporate marketing manager’s
challenge, and finding a vendor best suited to support this effort can be equally
challenging.

Solution
Our deep corporate branding experience has resulted in three of Motorola’s largest
organizations choosing Battle to provide ongoing media and marketing support.
For more than 5 years, Battle has not only delivered an incredible range of services
including event branding, commercial spots and presentation development, but
has also served as external brand experts, effectively policing the application of
the brand in Motorola’s regions. The result? Motorola has a highly responsive and
reliable partner with an intimate knowledge of brand issues; a partner who knows
how to most effectively leverage the existing brand framework, working within
guidelines to best address individual organizational needs.

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 EXPERTISE

Battle’s primary expertise is in General Market Creative, General Market Media, and
Web Design and Development.

SERVICES/CAPABILITIES

BRANDING ONLINE MARKETING VIDEO + 3D PRINT

Identity Web Design and 3D Animation Advertising

Development
Messaging Broadcast Environmental/POP
Mobile Application
Collateral Sales and Training Videos Direct Mail
Development
Packaging 3D Visualization and
Online Advertising
Prototyping
Guidelines E-mail Marketing

SEO

SEM

Social Media

BRANDING
Two of Battle’s key differentiators are the depth of branding experience of its partners and experience
working intimately with Fortune 500 marketing organizations.
 
Each of our partners has been an integral part of implementing and managing the entire branding
lifecycle of a major global corporation - from the inside - and has driven the branding and re-branding
of countless client organizations, from Brazilian yacht builders to multinational software firms.

Battle has experienced and understands the challenges faced by corporate marketing
teams undertaking complex branding initiatives and knows how to best work to accommodate them.

ONLINE MARKETING
One of Battle’s primary service offerings is Online Marketing, which accounts for nearly 50% of client
engagements. Battle has deep experience in nearly every aspect of online marketing, including
e-commerce, banner and rich media campaigns, mini-site development, e-mail marketing, search
engine marketing (SEM), search engine optimization (SEO), and social media.
 
Battle is regularly recognized among South Florida Business Journal’s Top 20 Web Design and
Development firms and has been awarded numerous ADDY awards for its online marketing efforts.
 

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Battle’s online marketing efforts are driven by UCD (user-centered design) in which campaigns are
developed to fit the usage patterns of the end user, rather than forcing the user to fit within the
constraints of a limited design.

Our user-centered design approach to online marketing projects starts in the planning stages and
blends aspects of cognitive psychology, human-computer interaction, visual and graphic arts, user
interface theory, linguistics, information design, instructional design, and color and typographic theory.

PRINT
Today, the generic term “Advertising” is widely applied to traditional print-based, advertising efforts.
For the purposes of delineating our services, we’ve adopted this convention as well. However, this is
not intended to devalue print and environmental media or insinuate that these methods are outmoded. 
In fact, the positive impact print can have on client marketing efforts is real and measurable. Battle
continues to leverage traditional media to market our clients. Direct mail, catalog, outdoor, and point-
of-purchase can all serve as integral pieces of a powerful and symbiotic marketing mix.

VIDEO + 3D
It is a not-so-secret fact that a great number of pedigreed, expensive advertising agencies outsource
a large percentage of their actual client work – to companies like Battle. Video, 3D and animation in
particular, are rarely handled in-house. Battle was an early pioneer in HD video – establishing the first
non-linear HD post-production house south of Atlanta – and currently has a powerful in-house team of
motion graphic designers, video whiz kids and 3D artists that provide high-end, specialized services at
a fraction of the cost of larger agencies.

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PARTNERS

Rod Molina
With over 20 years of industry experience, Rod serves as Technical Director for
Battle. He has won several awards for his work on large-scale corporate and
consumer media projects and has developed commercial applications for the
media industry. Prior to co-founding Battle in 2001, Rod served as Technology
Director of Motorola’s Media and Communications team. Rod currently oversees
Battle’s satellite office in Tennessee, enjoying life with his family in the rolling hills
outside of Knoxville.

Michael Murphy
Co-founder and Director of Client Strategy, Michael most recently served
as a consultant to Motorola’s Brand Strategy and Relationship Management
Group. Before joining Motorola, he led the creative efforts of iXL’s corporate
marketing team in Atlanta, where he was instrumental in spearheading intranet
and pre-IPO presentation development. Michael occasionally makes it home to
Fort Lauderdale, where he resides with his very understanding wife Peta. 

Adam Dearborn
An award-winning Creative Director, Adam provides a design sensibility and visual
aesthetic that gives all of the marketing materials he touches an impact that is
unrivaled. His work is engaging, up-to-the-minute, and intuitively functional. Prior
to joining Battle, Adam spent several years as the Creative Director of Motorola’s
Media and Communications team. Adam, and his wife Olga, live a stone’s throw
from Battle’s Boca Raton office with 6 pets and as many home improvement
contractors.

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Branding

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TALISMA
Comprehensive Visual Rebrand of Global Marketing Collateral and In-Depth Brand Guidelines.

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TALISMA
Comprehensive Visual Rebrand of Global Marketing Collateral and In-Depth Brand Guidelines.

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CAMPUS MANAGEMENT
Branding and Iconography Development for CampusVue Software Suite.

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 MOTOROLA
Event Support, Sales Collateral, Identity Development.

The Motorola HC700 Handheld Computer

is a versatile and rugged solution for your
mobile work teams in action who need
mobile data applications.

Handheld Computer. Enterprise Mobility in Action.

Welcoming the World • Utility Applications
• Remote Data Base Queries
Motorola and the Association of Caribbean Commissioners • Job Ticketing & Field Service
of Police making a difference through community policing • Sales Force & Asset Management
• Warehouse Management

Motorola congratulates the winners of the

2006 Caribbean Community Policing Award
Tourism is our most vital economic asset.
In 2007, the Caribbean will welcome the
Cricket World Cup Series -- a sporting event
like no other and a tremendous opportunity

HC700
to promote regional tourism. We will be
welcoming fans from around the globe and
providing a safe environment for our visitors
is essential. By promoting the partnership
of citizens and law enforcement in our
communities, we help to solidify the
reputation of the Caribbean as a premier
travel destination and promote the safety
and security of both our citizens and visitors.

MOTOROLA and the Stylized M Logo are trademarks of Motorola, Inc. Reg. U.S. Pat. & Tm. Off. All other product or service names are the
property of their respective owners. © 2006 Motorola, Inc. All rights reserved.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006.
LE-HC700-PSTR

BANDA ANCHA PARA TODOS

Chile
sponsored by MOTOROLA

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MOTOROLA
Event Support, Marketing Collateral.

HAVE FUN & CELEBRATE WINS!

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Online Marketing

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ROYAL CARIBBEAN INTERNATIONAL - UNIVERSAL STUDIOS WEBSITE
Online Marketing Campaign for National Promotion, Including Multi-Language, Data-Driven Website and Banner Ads.

BEST OF TWO VACATIONS!

TRAVEL AGENT
GUIDE

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MINTO COMMUNITIES
Website Redesign, Interactive Tool Development, Search Engine Marketing (SEM), Banner Advertising and Email Marketing.

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ROYAL CARIBBEAN PRODUCTIONS WEBSITE
Data-Driven Flash Site that has become the centerpiece of Royal Caribbean Production’s Talent Recruitment Efforts.

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3N2
E-commerce Website Design and Development, Search Engine Marketing, Email Marketing, Social Media Marketing,
Banner Advertising and Search Engine Optimization (SEO).

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ALIENWARE
Integrated Online Marketing Campaign including Email Marketing, Viral Games and Banner Advertising.

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ADT
Promotional Design Language for ADT.com Homepage and Landing Pages.

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 Print

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ALIENWARE
National Print Advertising Campaign.

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3N2
Product Catalog including 3D Product Modeling, Photography and Print Fulfillment.

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Video + 3D

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BATTLE
2010 Battle Demo Reel - Click Thumbnails To Watch Video

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CAMPUS MANAGEMENT
Corporate Overview Animated Video for the CampusVue Ecosystem - Click Thumbnails To Watch Video

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ADT
Select Managed Access Control Product Overview - Click Thumbnails To Watch Video

BELAC
Corporate Overview Animated Video for Aviation Blade Manufacturer - Click Thumbnails To Watch Video

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ALIENWARE
Animated Commercial for Nationwide In-Cinema Advertising - Click Thumbnails To Watch Video

GRAN MELIÁ HOTELS & RESORTS

Corporate Marketing Video for Global Hotel Chain - Click Thumbnails To Watch Video

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CONTACT

PRIMARY AGENCY CONTACT

Kristel Hosler
Project Manager
ph. 561 395-1555 ext. 709
email: khosler@battlemedialab.com

Battle Florida
117 East Boca Raton Rd.
Boca Raton, FL 33432
ph. 561 395-1555
fx. 561 395-1225
email: info@battlemedialab.com

Battle Tennessee
280 Myers Rd.
Townsend, TN 37882
ph. 561 395-1555 ext. 704
fx. 561 395-1225
email: rmolina@battlemedialab.com

battlemedialab.com

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