EVT 40804

INTRODUCTION TO EVENTS

CHAPTER 8
PARTNERSHIPS AND
NETWORKS
LEARNING OBJECTIVES 2

1. To discuss the benefits of developing

partnerships and network
2. To identify the various parties for
partnerships and network in event industry
PARTNERSHIP & NETWORK 3

Why is it necessary?
The Events industry needs support from various
parties
The various parties are from different industries
Vital for better distribution of events services
BENEFITS OF PARTNERSHIPS & 4

NETWORK
Increase range of services for clients
Better resources management
Assistance for crowd control
Bigger marketing network
Reducing cost of promotion
Better relationship with government officials
Proper networking within the industry will
create better visibility for the event
The success of the event will be made more
prominent with the help of all parties
Discussion #1 5

Imagine that you will be organizing an

international sports event such as World
Badminton Tournament
a) who will be the partners and network that
you will need to develop?
b) Describe the benefits from having the
partners and network
PARTNERSHIPS & NETWORK 6

In order to ensure the success of an event, it is

suggested that the following be included as partners:
1. Arts and entertainment industry
2. Government bodies (federal, state, local)
3. Corporate/business and associations
4. Sports industry and associations
5. Tourism and hospitality industry associations
6. Emergency services
7. Transport companies
8. Police force
1) ARTS & ENTERTAINMENT 7

INDUSTRY
Entertainment bureaus
Super Sparks special effects
William and Luisa Dance World
Federal Academy of Ballet
Magic Station
Martial Arts School
Lion Dance Association
 2) GOVERNMENT BODIES 8

Government can provide

Strategic support infrastructure, marketing/branding
Financial support grants, subsidies, tax exemptions
Technical support security, customs, visa, equipment
Additional Readings
Chp 8 Government Support of Major Events
- Chp 8 Government Support _UK Sports

Examples of Government bodies

supporting major events in Malaysia
Tourism Malaysia
Ministry of culture, arts and tourism
Ministry of Higher Education
Individual state government
Ministry of Youth and Sports
Source: http://www.uksport.gov.uk/our-work/investing-in-events/event-support-services#PoliticalSupport
3) CORPORATE/BUSINESS 9

ASSOCIATIONS
Education institutions
Banks and financial companies
Insurance companies
Advertising agencies
Printers
Exhibition display companies
4) SPORTS INDUSTRY 10

Sports associations can provide:

Strategic support branding, global networking,
community engagement
Financial support prize money, scholarships
Technical support expertise, referees, equipment
Additional Readings
Chp 8 International Partnership Program_UK Sports

Examples of Sports Associations in Malaysia

Badminton Association of Malaysia (BAM)
Badminton World Federation (BWF)
Football Association of Malaysia
Malaysia Basketball Association
Malaysian Golf Association
Malaysian Tenpin Bowling Congress (MTBC)
5) TOURISM & HOSPITALITY INDUSTRY 11

Malaysia Association of Travel and Tour Agents

(MATTA)
Malaysia Association of Hotels (MAH)
Pacific Asia Travel Association (PATA)
Meeting Industry Association, UK
International Congress and Convention
Association (ICCA), The Netherlands
Association for Conferences and Events, UK
6) EMERGENCY SERVICES 12

St. John Ambulance

Private and public hospitals
Malaysia Red Crescent Society
Global Doctors Centre EMS Service
Life Saver Medical Rescue
Ambulance Service and
Emergency Medical Service
7) TRANSPORT COMPANIES 13

Keretapi Tanah Melayu (KTM)

Star LRT
Putra LRT
Monorail
Taxi companies
Rapid KL
MAS
Air Asia
8) POLICE FORCE 14

Polis Diraja Malaysia (PDRM)

Rela
Rakan Cop
Discussion #2 15

Imagine that you will be organizing a K-Pop

concert
who will be the partners and network that
you will need to develop?
Why were they selected?
 QUESTIONS?

See You
At the next session

THANK YOU.