Go Burrito Expansion in Florida with Multi-Unit Operator Agreement

Fast casual, beach-themed burrito restaurant Go Burrito announced the expansion of the franchise
into a new market: Florida. The Salisbury, North Carolina-based brand will open four franchised
stores throughout the coastal state during the next two years, starting in Ocala, Florida. Franchise
agreements have been sign with locations in North Carolina and Tennessee being selected.

Salisbury, NC, October 05, 2017 --(PR.com)-- Today the fast casual, beach-themed burrito restaurant Go
Burrito announced the expansion of the franchise into a new market: Florida. The Salisbury, North
Carolina-based brand will open four franchised stores throughout the coastal state during the next two
years, starting in Ocala, Florida. The fast casual burrito restaurant hopes to replicate its loyal Salisbury
customers closer to the ocean.

The multi-unit agreement opens the brand to a fitting market. We have a popular concept with extremely
loyal customers, and we have found the perfect fit for our next expansion, said Mikey Wetzel, owner of
the parent, franchising company, Go Ventures, Inc. Our restaurant combines burritos and beer with the
beach, so Florida is a natural fit, added Wetzel. The Salisbury store will celebrate its fifth anniversary in
February of 2018 and still maintains the same chill coastal vibe.

A California native, Wetzel aimed to bring his roots to his new home of Salisbury when he relocated. The
former software developer turned entrepreneur wanted to create a laid-back atmosphere where people can
have a refreshing experience - a burrito hangout. Everyone loves the beach, and we provide a place
that feels like you're on vacation. We share fresh, high-quality burritos that are prepared in front of our
customers for a reasonable price. The never boring, always refreshing restaurant and bar attracts
customers who visit multiple times each week to enjoy the place where friends and burritos hang out, and
is especially popular with millennials.

To meet the challenge of extending the brand into a new market, Wetzel feels he has a competitive edge
in his Florida franchisee, Brad Harper. Harper is a local entrepreneur with decades of restaurant
experience, and has been a successful, multi-unit franchise owner and operator for over 17 years. An
experienced operator like Brad will allow us to grow the brand at the pace I want to. I consider this a huge
win to have Brad help us grow quickly and accelerate our franchising efforts into a larger, national
brand, added Wetzel. I wanted to bring in the best person for our brand, not just the restaurants, and
Brad is definitely that person.

Harper is equally excited to bring Go Burrito to Florida. There are many considerations when it comes to
investing in a franchise, but the two leading factors I have come to rely on are customer passion for the
food and the passion of the franchisor, said Harper. The first time I walked into Go Burrito, I was
impressed by the relaxed atmosphere in the restaurant and the great burritos. But, when it comes down to
it, I also believe in Mikey and his vision for the brand.

The Florida locations are still being considered, but early indications point to Ocala, a second location in
Marion County, Lake City, and Gainesville. Wetzel and Harper both want to ignite the Go Burrito brand

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in Florida with an investment in marketing, but Harper is adamant that once someone tastes the
freshness and the creativity of our food, and get to experience the refreshing nature of the restaurant, we
won't have to market to that person again.

Wetzel also has his eye on expansion in other markets, with a signed franchisee already scouting
locations in Johnson City, Tennessee, and numerous potential franchisees considering Georgia, North
Carolina, and beach towns across the Southeast. We constantly seek input from our loyal customers and
our expansion plan is no different, said Wetzel. The Salisbury store recently polled customers on social
media and received over 300 responses about where customers believe future Go Burritos will be a major
hit. Wherever we go next, we will be wearing sandals and sunglasses and serving delicious burritos
along the way.

To learn more about Go Burrito, or for franchise information, interested parties can visit
www.goburrito.com/franchise, send an email to franchise@goburrito.com, or call the Go Burrito sales
director, Ricky Dean, at (877) 415-6539.

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Contact Information:
Go Burrito
Ricky Dean
(877) 415-6539
Contact via Email
www.goburrito.com

Online Version of Press Release:

You can read the online version of this press release at: http://www.pr.com/press-release/732084

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